Business Plan of Leche Licious Ent

Leche Licious Enterprise Leche Licious Enterprise

1.0

Introduction 1.1

The Leche Licious Enterprise is a new firm that operates in Semporna, Sabah. Our company was established on 23rd March, 2013. Leche Licious Enterprise is a partnership company. The type of product that we wanted to sell is desert. In our company, each person managed and controlled one assigned department.

The departments that we have are Marketing

Department, Financial Department, and Operational Department. 1.2

Working time. Our company operates from 2.00 pm until 5.00pm every Monday until Saturday.

1.3

Location.

Map of our company location. Address:

Batu 2, Jalan Bubul, Semporna, Sabah.

~Sweet As Love~

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Leche Licious Enterprise

1.4

Company Background The name of Leche Licious came from the combination word of Leche Flan for “Leche” and delicious for “Licious”. This name was given by one of our partner and we all agreed to use it as our company name. This name symbolizes that our product is synonym with delicious.

Director Mohd Noor Hanafie Bin Abdul Hakim

Financial Director Disdimona Ibno Aziz Ahiron

Marketing Director Atina BInti Basit

Operatinal Director Murni Binti Shamsuddin

Organization Chart of Leche Licious Enterprise.

~Sweet As Love~

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Leche Licious Enterprise

2.0

Product Description 2.1

History of Leche Flan Our company decided to produce and sell a product named Leche Flan or also known by Malaysian as cream caramel. The name comes from the local term for the originally Spanish that is flan de leche, literally “milk flan”. It was first introduced in Malaysia by the Portuguese in 1500s.

2.2

The product rarely can be found in Semporna. It means that our firm maybe does not have any competitor at all. Our company have decided to make three designs for the produce, which are a slice (in triangular shape), a tray (in round shape), and for special design (love and star shape). Our product has exclusive packaging and its cleanliness is guaranteed. We think that Leche Flan should be on the market because it can give additional nutritions that is needed by the human body. The reason why we choose this product because of its cost effective operational and the ingredients are in abundant.

~Sweet As Love~

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Leche Licious Enterprise

Design for a slice of Leche Flan

Design for a tray of Leche Flan

Special design of Leche Flan

~Sweet As Love~

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Leche Licious Enterprise

3.0

Objectives 3.1

Slogan ~sweet as love~ The Leche Flan is a sweet dessert that is much like the sweetness of “Love”. Because of that, the idea of “sweet as love” came out from one of our partner and we use this to be our product’s slogan.

3.2

Vision “To serve people by providing delicious dessert”

3.3

Mission  To get more view of profit every year.  To improve profit margin by reviewing its pricing policy, reduce costs of sales by changing supplier, reduce labour costs and production wastage.  Decrease customer dissatisfaction.  Maintain the firm’s efficiency in controlling costs so that the profit that we get will always increase per year.

~Sweet As Love~

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Leche Licious Enterprise

4.0

Significance 4.1

The product uniqueness is there is no Leche Flan being sold in Semporna; means that our company does not have competitor.

4.2

Contain lots of protein for human body. We said so because our product contains milk and egg that have lots of protein to help keep human’s body strong and healthy.

Nutrition Information Average Composition

Per serving (20g)

Energy

23kcal

Fat

1.2g

Protein

1.1g

Carbohydrate

2g

Vitamin A

42mcg

Vitamin D

0.6mcg

Nutrition information for evaporated milk.

Nutrition information for an egg. ~Sweet As Love~

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Leche Licious Enterprise

The benefits of nutrition facts are:

Types of Nutrition

Benefits

Iron

Carries oxygen to the cells and keeps blood healthy

Omega-3 fats

Improve blood cholesterol and reduce the risk of Alzheimer’s disease

Protein

Helps keep a body strong and healthy

Vitamin A

Protects against some cancers and may slow the aging process

Vitamin B12

Helps protect against heart disease

Vitamin D

Helps keep bones healthy and teeth strong

Vitamin E

Acts as an antioxidant that protects cells against some cancers

~Sweet As Love~

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Leche Licious Enterprise 5.0

Marketing Strategy In marketing strategy, we have decided one person became the Marketing Director that is Atina Binti Basit. She is in charge of every marketing strategy of Leche Flan so that it will be known by the others. 5.1

In her strategy, our company use advertisement through www.facebook.com and www.twitter.com for our product to be well-known and in demand. She also makes leaflets, and business card to circulate it with Leche Flan that has been sold.

Advertisement through Facebook

Advertisement through Twitter

~Sweet As Love~

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Leche Licious Enterprise 6.0

Budget In calculating budget for the company, the person that is in charge of finances is Disdimona Ibno Aziz Ahiron. This is the modal table for 40 slices of Leche Flan: Items

Units

Price per Units

Totals (RM)

(RM) Advertisement cost ~Leaflets

40

1.00

40.00

~Stickers

40

0.30

12.00

~Plastic Spoon

40

0.04

1.60

~Polystyrene Plate

40

0.12

4.80

~Plastic Wrap

2

3.90

7.80

~eggs

35

0.30

10.50

~milk

5

3.00

15.00

~sugar

1

2.50

2.50

Manufacturing

-

-

0.50

Packaging Cost

Raw Material

overhead Total

~Sweet As Love~

94.70

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Leche Licious Enterprise Cost needed for each slice of leche flan: RM94.70 ÷ 40 slices = RM2.37 The price for each Leche Flan is RM2.50 The profit that we assume for each Leche Flan: RM 2.50 – RM 2.37 = RM 0.13 If every day we sale 40 slice of Leche Flan: RM 0.13 × 40 slices = RM 5.20 Means, we get RM 5.20 profitability from selling of 40 slices of Leche Flan.

Wages paid based on profits that receive by the company. Say if we hire one worker: Each slice of the Leche Flan sold will pay RM 0.05 to worker. If every day 40 slice of Leche Flan were sold: RM 0.05 × 40 slices = RM 2.00 Means, the wages that paid to every worker is RM2.00 for every 40 slices of Leche Flan. The more profit that we get, the higher that the wages receive by workers.

~Sweet As Love~

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Leche Licious Enterprise 7.0

Conclusion

In conclusion, we all hope that we can successfully managed and control our company to achieve our target profit that we wanted for now and for the future. If there are no obstacles in the operations of the company, we will continue with the existing products and always provide the best product to all customers. Our company’s brand will be positioned at the low-price, high-quality end of the dessert category. We believe there is significant opportunity for Leche Flan, and through the product’s launch and through succeeding stages of the product goodness. For the success of this product, we hoped customers will always support and interested to enjoy the products and that demand will continue to increase from time to time. Also unforgotten to our beloved lecturer Interactive English that always supports us for succeeding this task. We hope that we can us this knowledge in our life for the future.

~Sweet As Love~

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