Business Plan for a Computer Repair Company

1.0 Executive Summary The purpose of this business plan is to raise N500,000 (five hundred thousand naira) for the start of a computer repair and service business and publish my book on computer repair and maintenance, while showcasing the expected financials and operations over the next couple of years. The Computer Repair Business Company, (“Computer Clinic”) is a company that will be based in Owerri, Imo State and it will provide computer repair services and accessories sales to customers in its targeted market. The Company will be owned by Petrinus Onuoha.

1.1 Sources of Profit The primary profits stream for the business will come from computer repair services to the general public, and also from the sales of my book, SOLUTIONS TO COMPUTER VIRUSES (How To Rid Your Computer of viruses, Maintain it and Recover Lost Files). As computers have become a necessity for many people on a day to day basis, the business will be immune from harmful economic changes as people will continue to require computer repairs in any economic climate. The business will generate revenues from per repair fees plus accessories sales related to the repair of computers. A secondary stream of revenue for the business will come from maintenance of computers and installations of computer systems and software for the customers. Also website design and networking will be an added source of income for the business. This segment of the Company’s operations is expected to generate approximately 15% of the business’ aggregate revenues. 1

1.2 The Financing I am seeking to raise N500,000 (five hundred thousand naira). The interest rate and loan agreement are to be further discussed with the bank lending. This business plan assumes that the business will receive a two year one month loan with a 4% fixed interest rate.

1.3 Mission Statement Computer Clinic (“cClin”) mission is to become the recognized leader in its targeted market for computer repair and maintenance services. 1.4 Management Team The shop will be owned by Petrinus Onuoha. Mr. Petrinus has four years of experience in the Information & Communication Technology industry. Through his expertise and his already-gotten client connections, he will be able to bring the operations of the business to profitability within its two months of operations. Mr. Petrinus specializes on software aspect of the computer repairs, so he will work with Mr. Peter Nwadibia, who has a diploma in computer science, specializes on hardware, and has got six years experience in the hardware repair business. Our website designer and networking engineer will be on contract bases. To this respect, we have Chima Ogbonna ans Ifeanyi Ogidi respectively. There will be a sales clerk who will always register every computer that comes into the company for repairs.

2

1.5 Expansion Plan Mr. Petrinus expects that the business will aggressively expand during the first six months of operation. He intends to implement advertising operations that will effectively target individuals and small businesses within the target market.

2.0 Registered Name and Corporate Structure Computer Repair shop, Computer Clinic. The Company will be registered as a sole-proprietor company in Owerri as it expands.

2.1 Required Funds At this time, the Computer Repair shop requires N500,000 (five hundred thousand naira). Below is a breakdown of how these funds will be used: Projected Startup Costs Book Publication Shop Rent Generating Set Woodwork, demarcation Showcases Accessories & Software Repair Tools Miscellaneous Total Startup Costs

N85,000 N90,000 N65,000 N55,000 N50,000 N100,000 N40,000 N15,000 N500,000

2.2 Management Equity Petrinus Onuoha owns 100% of the Computer Repair shop. 3

3.0 Products and Services Below is a description of the computer repair and maintenance services offered by the Computer Repair shop.

3.1 Computer Repair and Parts Sales The primary business of the Computer Repair shop is the repair of computers for customers living within the target market and for those working and running their business centers within the area. Mr. Petrinus with his team will be able to provide standard and complex repairs pertaining to any aspect of a computer. They are well versed in many new technologies, and the business will continue to provide fast and reliable services for people and businesses that have computer repair, maintenance, or installation needs. At the onset of operations, all business will be conducted from the Company’s location (Nekede, Federal Polytechnic environment). Also, the company will be providing onsite repair services in order to provide computer repairs to any individual or business within Owerri.

3.2 Installations, Customization And Maintenance of Computers

4

The Company’s secondary business unit is installations, customization and maintenance of computers for our customers. These will enable the computers of our customers to run fast and serve them well in a good condition.

3.3 Website Design, Programming And Networking Another unit of the company is the unit that will run website designing, programming and networking of our customer’s systems.

3.4 Book Sales A different aspect of the business, but important and income-bringing part is the book sales. 4.0 Strategic Market Analysis 4.1 Economic Outlook Currently, Nigeria economic market condition has been unstable, bringing more of recession than boom in the economy of the country. Crises, bombing and kidnapping in the country have aided to thwart the economy the more. But despite the chaos in the country, many foreign investors from different parts of the world are still coming to do businesses here and are seeing the country as a better playground for there businesses in the near future. However, as computers have often become a necessity in day to day living (especially for businesses), injurious changes in the economy should not impact the Company’s ability to generate revenue. 5

4.2 Competitive Analysis There are no computer repair companies in the area where this business will be located, except for two which are about 5 kilometers from the location of this business and they run on sales of accessories only. This implies that am bringing to the area a business that has been in want by the people, students and lecturers living and working around the area. The competition will not be strong because our services are already speaking volumes for us, which is the main reason we want to have a location point so as to consolidate the relationship we have already established between us and our customers, and also gather more customers. Also, since our software and the services we render with them are the most needed because of its uniqueness, our customers will not hesitate to seek our services. Our services are not exorbitant because we seek to deliver quality services and at the same time redress the bad name fake and incompetent computer repair engineers earlier smeared on the business. There has not been a book like the one I have on computer repairs and maintenance, so the books is another way of teaching our customers how to do some of their maintenance works by themselves, so they will be fascinated by the idea and rush to have a copy of the book, and even recommend it to the friends.

5.0 Marketing Plan

6

The Computer Repair Company intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market and beyond. The book will be sold not only around the target market or in Owerri, but it will be distributed to major markets like Onitcha main market and Ariaria Aba market. As a writer who has published and sold a book before, Mr. Petrinus is experienced in book sales and knows the nook and crannies of the business of book sales.

5.1 

Marketing Objectives Sustain and establish relationships with our already gotten customers and our would-be customers, and also with other computer firms in the area so that the Company can act in a subcontracting capacity for fixing large numbers of computers.



Implement a local campaign within the Company’s targeted market via the use of flyers and word of mouth.

5.2 Marketing Strategies I intend to use a number of marketing strategies that will allow the Computer Repair Business to easily aim at individuals and small businesses within the target market. These strategies include traditional print-andpaste advertisements and ads placed in offices and shops of our clients. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the computer repair and maintenance services that the Company is offering. 7

5.3 Pricing The cost for a job to be done is graduated as follows: Repairs Per System Systems Installation Formatting Formatting & Installations Hardware replacement Printers

Amount (N) 1000.00 1,500.00 3,000 Depends on the problem and the part Depends on the problem and the part

Maintenance per system Systems Software

CDs DVDs

Installations Upgrade General maintenance

Amount (N) 500.00 1,000.00 1,500.00 2,000.00

Website Design & Networking Systems Website

Amount (N) Design,

registration, Simple Sites

hosting & maintenance

Complex Sites

60,000 – 80,000 150,000 & above

Networking – depending on the number of 2,000 per computer computer 8

6.0 Management Biographies Manager – Petrinus Onuoha: A statistician and a writer, with relevant skills and four years experience in computer software repairs and maintenance; specializes in software. Hardware Engineer – Peter Nwadibia: A computer scientist, with relevant skills and five years experience in computer hardware repairs and maintenance; specializes in hardware. Website Designer – Contract staff: Ifeanyi Ogidi: A statistician and a website designer; creates, hosts, manages and maintains a website. Networking Engineer – Contract staff: Chima Ogbonna: General repairs and fixings; specializes in computer networking.

7.0 Financial Plan 7.1 Underlying Assumptions •

The Owner will acquire N500,000 of debt funds to start the business.

9

•

The loan will be paid within three years with interest as agreed by the bank.

•

The Computer Repair Business will have an annual revenue growth rate of 30% per year.

7.2 Sensitivity Analysis The Company’s revenues are moderately sensitive to changes in the general economy. In the event of an economic recession, the business may experience decreases in revenues. However, computers have become an integral portion of the Nigerian people’s life, and it has become a necessity for many people to have an operational computer. As such, Management expects that declines due to poor performance within the general economy will be minimal, and the business will be able to continually service its ongoing obligations.

10