Business Model Canvas Applied Innovation

BUSINESS MODEL CANVAS USING THE CANVAS FOR 
 APPLIED INNOVATION Alex Cowan © 2015 COWAN+

ABOUT ME

Entrepreneur (5x) Intrapreneur (1x)

ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

ABOUT ME

alexandercowan.com ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

THE VENTURE DESIGN PROCESS CUSTOMER DISCOVERY & EXPERIMENTS …

Was the implemented story relevant to the proposition?

?

S HO

IF AT

W

WH

M

E

How did the customer /user react?

?

PRODUCT & PROMOTION

Did the implementation deliver on the story?

VALUE PROPOSITIONS & ASSUMPTIONS

AL

E?

USER STORIES & PROTOTYPES

Do we understand this person? What makes them tick? PERSONAS

WHO?

WH

PROBLEM SCENARIOS & ALTERNATIVES

ALEX COWAN | alexandercowan.com | @cowanSF

AT

SC

PIVOT?

?

Is the problem relevant? Is the proposition better vs alternatives?

© 2015 COWAN+

THE BUSINESS MODEL CANVAS (Key Partners)

(Key Activities)

(Value (Customer Propositions) Relationships)

(Key Resources)

(Cost Structure)

(Channels)

(Revenue Streams)

The templates here are made available on the same CC license terms as the original canvas.

ALEX COWAN | alexandercowan.com | @cowanSF

(Customer Segments)

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http:// creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

© 2015 COWAN+

PROGRESS: THE NEW-FASHIONED WAY MVP

Source: adapted from ‘Four Steps to the Epiphany’

Product-Market 
 Fit (?)

Scale

© 2015 COWAN+

PROGRESS: THE NEW-FASHIONED WAY MVP

Product-Market 
 Fit (?)

Scale

Thinking through what you want the business to be for a better idea of what you don’t know. Then use that to focus your discovery.


Source: adapted from ‘Four Steps to the Epiphany’

© 2015 COWAN+

PROGRESS: THE NEW-FASHIONED WAY MVP

Product-Market 
 Fit (?)

Scale

Focal point for managing your assumptions- which are open? closed? what are their inter-relationships?

Source: adapted from ‘Four Steps to the Epiphany’

© 2015 COWAN+

PROGRESS: THE NEW-FASHIONED WAY MVP

Product-Market 
 Fit (?)

Scale

Focal point for organizing incremental ‘growth hacking’ experiments. + Tool for strategic engagement with customers

Source: adapted from ‘Four Steps to the Epiphany’

© 2015 COWAN+

PROGRESS: THE NEW-FASHIONED WAY MVP

Product-Market 
 Fit (?)

Scale

Strategy management tool and jumping off point for new ‘intrapreneurial’ ventures and business model innovation.

Source: adapted from ‘Four Steps to the Epiphany’

© 2015 COWAN+

THE CANVAS: 3 PARTS Partner_1 Partner_2 Partner_3

Activity_1 Activity_2 Activity_3

Proposition_1 Proposition_2 Proposition_3

Relationship_1 Relationship_2 Relationship_3

Resource_1 Resource_2 Resource_3

Cost_1 Cost_2 Cost_3

The templates here are made available on the same CC license terms as the original canvas.

Offering Customers Infrastructure

Persona_1 Persona_2 Persona_3

Channel_1 Channel_2 Channel_3

Revenue_1 Revenue_2 Revenue_3

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http:// creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

© 2015 COWAN+

INITIAL FOCUS: PRODUCT/MARKET FIT

Who are the buyers, users and why do they buy?

(Key Partners)

(Key Activities)

(Key Resources)

(Cost Structure)

(Value (Customer Propositions) Relationships)

(Customer Segments)

(Channels)

(Revenue Streams)

The templates here are made available on the same CC license terms as the original canvas.

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http:// creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

© 2015 COWAN+

CUSTOMERS & PROPOSITIONS Why do they buy? Value Propositions

Broad Selection Competitive Prices Convenience

Who are they? Customer Segments

Do-It-Yourselfers Casual Shoppers Contractors

Example: Home Depot © 2015 COWAN+

INITIAL FOCUS: PRODUCT/MARKET FIT Partner_1 Partner_2 Partner_3

Activity_1 Activity_2 Activity_3

Proposition_1 Proposition_2 Proposition_3

Relationship_1 Relationship_2 Relationship_3

Resource_1 Resource_2 Resource_3

Cost_1 Cost_2 Cost_3

The templates here are made available on the same CC license terms as the original canvas.

ALEX COWAN | alexandercowan.com | @cowanSF

Segment_1 Segment_2 Segment_3

Channel_1 Channel_2 Channel_3

Revenue_1 Revenue_2 Revenue_3

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http:// creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

© 2015 COWAN+

THE INDEPENDENT VARIABLE Customer Segments

Value Propositions

(Key Partners)

(Key Activities)

(Key Resources)

(Cost Structure)

(Value (Customer Propositions) Relationships)

(Channels)

(Revenue Streams)

The templates here are made available on the same CC license terms as the original canvas.

ALEX COWAN | alexandercowan.com | @cowanSF

(Customer Segments)

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http:// creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

© 2015 COWAN+

CUSTOMER SEGMENTS VS. PERSONAS

remotsuC Customer Segments stnemgeS

Personas

ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

THE PRACTICE OF DESIGN THINKING- FOUNDATIONS

Empathy ALEX COWAN | alexandercowan.com | @cowanSF

Creativity © 2015 COWAN+

THE PRACTICE OF DESIGN THINKING- FOUNDATIONS

ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

THE PRACTICE OF DESIGN THINKING- FOUNDATIONS 1

Entry

2

Urinate as they go

3

Edges preferred

4

Speedy

5

PB > cheese

Empathy ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

THE PRACTICE OF DESIGN THINKING- FOUNDATIONS Check & Repair

1

UV Validation

2

Relevant Placement

3

A Better Mouse Trap

4

Powered by Better Bait

5

Creativity ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

DESIGN THINKING: EMPATHY & PERSONAS

bit.ly/2persona

ALEX COWAN | alexandercowan.com | @cowanSF

ALEX COWAN alexandercowan.com @cowanSF

© 2015 COWAN+

DESIGN THINKING: EMPATHY & PERSONAS

bit.ly/2persona

ALEX COWAN | alexandercowan.com | @cowanSF

ALEX COWAN alexandercowan.com @cowanSF

© 2015 COWAN+

PERSONA: BAD • Women • Age 28-45 • Has kids • Socialize with other mom’s • Online with Facebook • 86% said they’d like to be more
 organized • 70% said they’d use an application that organizes them ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

PERSONA: BAD This is a huge populationnot exact

• Women • Age 28-45 • Has kids

Bullet points are almost never vivid or detailed

• Socialize with other mom’s • Online with Facebook These responses are ‘fake actionable’survey responses like this are unreliable

• 86% said they’d like to be more
 organized • 70% said they’d use an application that organizes them

Stock photo- not real ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

PERSONA: BETTER

Mary the Mom Mary is a mom by choice. She had a successful career in accounting, but welcomed the opportunity to be a stay at home mom. She loves it. But it’s not like having kids purged her creative, social instincts. She wants to connect, she wants to learn, she wants to interact. Being a mom is a job and she wants to do it well. That means corresponding with other mom’s on child education and keeping track of what works. She posts to Facebook at least twice a week and responds to other moms’ items more often than that. She has a few blogs and publications she reads regularly…

ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

PERSONA: BETTER the use of a first name helps w/ vividness (a little)

these full sentences look like a good start towards something vivid and detailed

this is a real photo of a relevant person taken with an iPhone in the real world

Mary the Mom Mary is a mom by choice. She had a successful career in accounting, but welcomed the opportunity to be a stay at home mom. She loves it. But it’s not like having kids purged her creative, social instincts. She wants to connect, she wants to learn, she wants to interact. Being a mom is a job and she wants to do it well. That means corresponding with other mom’s on child education and keeping track of what works. She posts to Facebook at least twice a week and responds to other moms’ items more often than that. She has a few blogs and publications she reads regularly…

ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

OUR CAST

Bob the Baby Boomer

© 2015 COWAN+

WAKE UP!

© 2015 COWAN+

WAKE UP!

© 2015 COWAN+

TO THE OFFICE

© 2015 COWAN+

AT THE OFFICE

© 2015 COWAN+

WORK/PLAY

© 2015 COWAN+

FITNESS

© 2015 COWAN+

LEISURE

© 2015 COWAN+

DINNER AT HOME

© 2015 COWAN+

ABOUT BOB THE BABY BOOMER… What’s his favorite kind of music? Where did he buy his last pair of shoes? What movie did he last see? How does he prepare his taxes? What’s his favorite magazine?

ALEX COWAN alexandercowan.com @cowanSF © 2015 COWAN+

PERSONAS

ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

PERSONAS & PROBLEM SCENARIOS PROBLEM SCENARIO

ALEX COWAN | alexandercowan.com | @cowanSF

X

© 2015 COWAN+

PERSONAS & PROBLEM SCENARIOS PROBLEM SCENARIO What job(s) are you doing for the customer? What existing need or behavior are you fulfilling?

ALEX COWAN | alexandercowan.com | @cowanSF

X

© 2015 COWAN+

PERSONAS & PROBLEM SCENARIOS PROBLEM SCENARIO

X

ALTERNATIVE(S)

?

ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

PERSONAS & PROBLEM SCENARIOS PROBLEM SCENARIO

X

ALTERNATIVE(S)

?

If they currently use spreadsheets, watch them use it and get a copy of it. If they currently put notes on the family fridge, ask about it, photograph it. ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

PERSONAS & PROBLEM SCENARIOS PROBLEM SCENARIO

X

ALTERNATIVE(S)

?

ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

PERSONAS & PROBLEM SCENARIOS PROBLEM SCENARIO

X

ALTERNATIVE(S)

?

YOUR VALUE PROPOSITIONS

ALEX COWAN | alexandercowan.com | @cowanSF

! © 2015 COWAN+

PERSONAS & PROBLEM SCENARIOS PROBLEM SCENARIO

X

ALTERNATIVE(S)

?

YOUR VALUE PROPOSITIONS Are they better enough than the alternative(s)? ALEX COWAN | alexandercowan.com | @cowanSF

! © 2015 COWAN+

CUSTOMERS & PROPOSITIONS bit.ly/daynthelife

Example: United Children’s Theater ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

RESOURCES: PERSONAS & PROBLEM SCENARIOS Personas & 
 Problem Scenarios

bit.ly/test-tsfd

Customer Discovery

bit.ly/cust-handbook

Do we understand this person? What makes them tick? PERSONAS

WHO?

WH

AT

?

PROBLEM SCENARIOS & ALTERNATIVES

© 2015 COWAN+

CUSTOMER RELATIONSHIPS & CHANNELS

What is the end-to-end customer experience?

(Key Partners)

(Key Activities)

(Key Resources)

(Cost Structure)

(Value (Customer Propositions) Relationships)

(Channels)

(Revenue Streams)

The templates here are made available on the same CC license terms as the original canvas.

ALEX COWAN | alexandercowan.com | @cowanSF

(Customer Segments)

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http:// creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

© 2015 COWAN+

EXERCISE: STORYBOARDING THE CUSTOMER JOURNEY

Attention Interest Desire Action Onboarding Retention ALEX COWAN | alexandercowan.com | @cowanSF

How do they first find out that you, your proposition exist? How do you break through the noise floor?

© 2015 COWAN+

EXERCISE: STORYBOARDING THE CUSTOMER JOURNEY

Attention Interest Desire Action Onboarding Retention ALEX COWAN | alexandercowan.com | @cowanSF

What is it that engages them with your proposition? How will you connect?

© 2015 COWAN+

EXERCISE: STORYBOARDING THE CUSTOMER JOURNEY

Attention Interest Desire Action Onboarding Retention ALEX COWAN | alexandercowan.com | @cowanSF

Are you connecting with an important problem scenario? Is your VP better enough than the alternative? © 2015 COWAN+

EXERCISE: STORYBOARDING THE CUSTOMER JOURNEY What is absolute minimum set of Attention actions required by Interest the customer to Desire have you deliver on their problem? Action

Onboarding Retention ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

EXERCISE: STORYBOARDING THE CUSTOMER JOURNEY

Attention Interest Desire Action Onboarding Retention ALEX COWAN | alexandercowan.com | @cowanSF

How do they become a regular, habitual user? How will you know if that’s happening?

© 2015 COWAN+

EXERCISE: STORYBOARDING THE CUSTOMER JOURNEY

Attention Interest Desire Action Onboarding Retention ALEX COWAN | alexandercowan.com | @cowanSF

How do you deepen their involvement? Investment? How do you get them talking about it? © 2015 COWAN+

STORYBOARDING AIDAOR- UNITED CHILDREN’S THEATER I noticed Carlos doesn't do soccer. Maybe he'd like to try theater, like my Ricky.

Here's that email from Cynthia…Oh, this looks great, easy to try. And it's affordable.

I'd love to see Carlos spend more time with other boys, good boys that study and stay out of trouble.

Oh yeah- can you send me a link or something? ATTENTION

INTEREST

This looks like the …Action, Onboarding, Retention right program, I'm eligible for aid so this is what I ALEX COWAN | alexandercowan.com | @cowanSF pay.…Paid. See you Tuesday!

Hi there, Carlos. We're so excited to have you! Let's get started.

DESIRE

To Sub

United Newsletter: © 2015 COWAN+ Come to our open house to check out the year 2 program! Bring friends!

I noticed Carlos doesn't do soccer. Maybe he'd like to try theater, like my Ricky.

Here's that email from Cynthia…Oh, this looks great, easy to try. And it's affordable.

I'd love to see Carlos spend more time with other boys, good boys that study and stay out of trouble.

Oh yeah- can you send me a link or something?

STORYBOARDING AIDAOR- UNITED CHILDREN’S THEATER Attention,ATTENTION Interest, Desire…

INTEREST

Hi there, Carlos. We're so excited to have you! Let's get started.

This looks like the right program, I'm eligible for aid so this is what I pay.…Paid. See you Tuesday!

ACTION

ONBOARDING

DESIRE

To Sub

United Newsletter: Come to our open house to check out the year 2 program! Bring friends!

RETENTION

Create your own at www.StoryboardThat.com

ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

CUSTOMER JOURNEY How do they interact?

Who interacts?

Customer Relationships

Channels

SAMPLES

SAMPLES

dedicated personal service (onsite? offsite?)
 personal service
 phone support
 web/email based tickets web self-help and forums

ALEX COWAN | alexandercowan.com | @cowanSF

PROMOTION personal direct personal indirect specialty media television radio AdWords + SEO

SALES hand sales direct hand sales indirect retail web phone delivery

SERVICE direct personal authorized center field contractors community web

© 2015 COWAN+

CUSTOMER JOURNEY How do they interact? Customer Relationships

Who interacts? Channels

UNITED CHILDREN’S THEATER Personal Service Direct Personal Service Online Community

ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

CUSTOMER JOURNEY How do they interact?

Who interacts? Channels

Customer Relationships

UNITED CHILDREN’S THEATER Personal Service Direct Personal Service Online Community

ALEX COWAN | alexandercowan.com | @cowanSF

PROMOTION Parent’s Auxiliary

SALES Company Rep’s Local Schools

SERVICE Parents Auxiliary Facebook

© 2015 COWAN+

RESOURCES: PROPOSITION DESIGN & TESTING (‘LEAN STARTUP’) CUSTOMER DISCOVERY & EXPERIMENTS

Was the implemented story relevant to the proposition? WH IF AT ?

Lean Startup

bit.ly/do-lean VALUE PROPOSITIONS & ASSUMPTIONS

Do we understand this person? What makes them tick? PERSONAS

WHO?

WH

AT

?

PROBLEM SCENARIOS & ALTERNATIVES

© 2015 COWAN+

CUSTOMER JOURNEY

Example: United Children’s Theater ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

REVENUE STREAMS Don’t overcomplicate it. When a plumber does something, you pay them. If a sink garbage disposal lasts twice as long, you’d pay more, right?

ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

THE CANVAS: 3 PARTS Partner_1 Partner_2 Partner_3

Activity_1 Activity_2 Activity_3

Proposition_1 Proposition_2 Proposition_3

Relationship_1 Relationship_2 Relationship_3

Resource_1 Resource_2 Resource_3

Cost_1 Cost_2 Cost_3

The templates here are made available on the same CC license terms as the original canvas.

Offering Customers Infrastructure

Persona_1 Persona_2 Persona_3

Channel_1 Channel_2 Channel_3

Revenue_1 Revenue_2 Revenue_3

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http:// creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

© 2015 COWAN+

THE CANVAS: 3 PARTS Partner_1 Partner_2 Partner_3

Activity_1 Activity_2 Activity_3

Proposition_1 Proposition_2 Proposition_3

Relationship_1 Relationship_2 Relationship_3

Resource_1 Resource_2 Resource_3

Cost_1 Cost_2 Cost_3

The templates here are made available on the same CC license terms as the original canvas.

Offering Customers

Infrastructure

Persona_1 Persona_2 Persona_3

Channel_1 Channel_2 Channel_3

Revenue_1 Revenue_2 Revenue_3

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http:// creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

© 2015 COWAN+

KEY ACTIVITIES & KEY RESOURCES

(Key Partners)

What activities are strategically important?

(Key Activities)

(Key Resources)

(Cost Structure)

(Value (Customer Propositions) Relationships)

(Channels)

(Revenue Streams)

The templates here are made available on the same CC license terms as the original canvas.

ALEX COWAN | alexandercowan.com | @cowanSF

(Customer Segments)

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http:// creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

© 2015 COWAN+

BUSINESS MODEL TYPES (Key Partners)

(Key Activities)

(Value (Customer Propositions) Relationships)

(Customer Segments)

1. INFRASTRUCTURE-DRIVEN 2. CUSTOMER SCOPE-DRIVEN 3. PRODUCT-DRIVEN (Key Resources)

(Cost Structure)

(Channels)

(Revenue Streams)

The templates here are made available on the same CC license terms as the original canvas.

ALEX COWAN | alexandercowan.com | @cowanSF

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http:// creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

© 2015 COWAN+

BUSINESS MODEL TYPES Infrastructure-Driven

UTILITIES

TELECOM

COMMODITIES

PG&E National Grid

AT&T France Telecom

Archer Daniels Dow Cargill

ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

BUSINESS MODEL TYPES UTILITIES

TELECOM

COMMODITIES

Infrastructure-Driven

PG&E National Grid

AT&T France Telecom

Archer Daniels Dow Cargill

Scope-Driven

RETAIL Neiman Marcus Toys ‘R Us Harrods

BANKING HSBC Bank of America

CORP. LAW Allen & Overy Jones Day

ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

BUSINESS MODEL TYPES UTILITIES

TELECOM

COMMODITIES

Infrastructure-Driven

PG&E National Grid

AT&T France Telecom

Archer Daniels Dow Cargill

Scope-Driven

RETAIL Neiman Marcus Toys ‘R Us Harrods

BANKING HSBC Bank of America

CORP. LAW Allen & Overy Jones Day

Product-Driven

PACKAGED GOODS Nestle Unilever Pepsico

ALEX COWAN | alexandercowan.com | @cowanSF

APP. SOFTWARE Twitter Facebook EA

MEDIA Conde Nast MGM

© 2015 COWAN+

BUSINESS MODEL TYPES- IMPLICATIONS EXAMPLE AREA Sales Process: Highly standard or flexible? Pricing & Packaging: Highly standardized or customizable? Customer Support: 
 How systematic vs. customized?

INFRASTRUCTURE -DRIVEN relatively standardized relatively standardized

SCOPE-
 DRIVEN

relatively flexible relatively customizable relatively relatively systematic customized

ALEX COWAN | alexandercowan.com | @cowanSF

PRODUCT-
 DRIVEN (ideally Channel sells) relatively standardized relatively systematic

© 2015 COWAN+

KEY ACTIVITIES Which activities are strategic? Key Activities

Which assets are strategic? Key Resources

? ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

KEY ACTIVITIES Which activities are strategic? Key Activities

Which assets are strategic? Key Resources

Curriculum Development Student Development School Programming Volunteer Development Donor Development ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

KEY RESOURCES Which activities are strategic? Key Activities

Curriculum Development Student Development School Programming Volunteer Development Donor Development ALEX COWAN | alexandercowan.com | @cowanSF

Which assets are strategic? Key Resources

? © 2015 COWAN+

KEY RESOURCES Which activities are strategic? Key Activities

Curriculum Development Student Development School Programming Volunteer Development Donor Development ALEX COWAN | alexandercowan.com | @cowanSF

Which assets are strategic? Key Resources

Track Record Facility Donor Relationships Curriculum Volunteer Base © 2015 COWAN+

WORKING CANVAS

Example: United Children’s Theater ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+

WORKING CANVAS

Business Model Canvas bit.ly/nicebmc

ALEX COWAN | alexandercowan.com | @cowanSF

© 2015 COWAN+