Business Communication.docx
Short Description
Download Business Communication.docx...
Description
Business Communication addr essing a group of people. What could be the possible barriers Q-1 As a speaker you are addressing in this communication? Ans-1Barriers Ans-1Barriers to Communication Communication fails when the message received is not identical to the message that is sent. Several factors could interfere with the exchange of messages. Physic Physical al noise – Distracting sounds, poor acoustics, or just information overload could interfere with the listening process.
Physiological noise – Hearing or other disabilities, fatigue, or physical illness could come in the way of both speaking and listening.
Psych Psycholo ologic gical al noise noise – Somet Sometime imes s emotio emotions ns within within the sende senderr or receiv receiver er such such as preoccupations, hostility, fear or lack of interest could interfere the speaking or listening process.
here are many other barriers to communication, an understanding and analysis of which are needed before coming up with ways to eliminate or minimi!e them. Environmental Environmental barriers – "n environmental environmental barrier is the same as physical noise, which could be in the form of distracting sounds, an overcrowded room, poor facilities and acoustics, all of which may hinder the ability to listen to and understand the message. Individual barriers barriers – " major barrier to interpersonal interpersonal communication communication is a tendency to judge, evaluate, approve, or disapprove the views of another person. his happens particularly in situations where we have strong feelings about something. #n such cases, we tend to block out the communication and form our own view points. Organizational Organizational barriers barriers – #n organi!ations that are too hierarchical, that is, where there are multiple $layers%, messages may have to pass through many levels before they finally reach the receiver. &ach level may add to, modify or completely change the message, so much so that it becomes distorted distorted by the time it reaches the intended receiver. receiver. #n other words, there is likely to be loss of meaning and the message may not reach the receiver in the same way as it was intended by the sender. his means that each department in an organisation functions in isolation and there is no co' ordination or communication between them. Channel barriers – #n the earlier section, it was pointed out that communication can fail due to any of the different different elements going wrong. (rong choice of channel is one of the main barriers to communication. )sing a wrong medium of advertising, or conveying a message orally when a written letter would be more appropriate, are examples. •
•
Linguistic and cultural barriers – (hen the sender of the message uses a language that the receiver does not understand, the communication will not succeed.
*inguistic barriers may also occur in cross'cultural advertising and distort communication, communication, when translating campaigns or slogans literally from one language to another. +or example, epsi%s sloga slogan n -Come -Come "live "live with with eps epsi, i, when when transl translate ated d into into Chine Chinese, se, read read -eps -epsii bring brings s your your ancestors back from the grave.
•
•
Semantic barriers – he word $semantics% refers to the meaning of words and the way in which they are used. +or example, different words may have different meanings in different cultures. +ailure to take this into consideration could lead to serious blunders. Non-verbal barriers – his refers to the non'verbal communication that goes with a particular message. /on'verbal communication includes tone of voice, body language such as gestures and facial expressions, etc if the tone of voice and body language are negative, the communication will fail, however positive the spoken and written message.
Q-2 What is the importance of Kinesics and Proxemics in communication? Explain with examples. Ans-2 Kinesics is the most often studied and important area of non'verbal communication and refers to body movements of any kind. Different body movements can express inner states of emotion. he different body movements are0 Facial e!ressions – +acial expressions can convey feelings of surprise, happiness, anger and sadness. #f you meet a long lost friend and say -# am very happy to meet you again, but with a sad facial expression, it conveys the exact opposite meaning. Eye movements – he eye movements such as wide open pupils express feelings of surprise, excitement or even fear. he importance of eye contact with one%s audience was pointed out earlier. "estures – he gestures such as movement of the hands while giving a lecture or presentation indicates a high level of involvement in what you are saying. #ead movements – he head movements like nodding the head can convey interest, appreciation, agreement or understanding. Posture – osture, refers to carriage or attitude. 1ur posture can indicate our feelings. #n formal settings such as job interviews or classroom settings, it is essential that you maintain an erect posture to convey that you are attentive, Physical a!!earance – 1ur outward appearance, including the way we dress and the jewellery and make'up that we wear can convey an impression of formality or informality. Proxemics roxemics is derived from the word $proximity% or closeness and is the communication term for personal space and distance. he space and distance which we choose to keep from people is also part of non'verbal communication. &ach of us has our own inner and outer circles, which differ for different people. he different types of spaces are as follows0 Intimate s!ace – 1ur inner most circle is an $intimate space%, into which we generally admit only select people such as family and close friends. •
Personal s!ace – " $personal space% might include other friends and colleagues or co' workers. he intimate and personal spaces involve communication of an informal nature. Social and !ublic s!ace – he %social and public space% includes official or workplace relationships, where the communication is of a more formal nature. #n a business context, it is more relevant to understand the concept of the following spaces0 Fied s!ace – +ixed space means that the physical features of the work environment such as furniture, room si!e and seating arrangement are permanent. his conveys an impression of formality.
Semi-$ied s!ace – Semi'fixed space means that certain elements of the environment can be changed. +or example, changing the seating arrangement conveys an impression of informality. Q-3 What are the steps in making oral business presentation? Ans-3 Steps in making oral presentations: #ndicates that oral presentations can range from simple to more complex ones, each with a different purpose. #rrespective of the nature of the presentation can be followed for planning and preparing an oral presentation. *et us now study each of these steps in detail. 1. Definition of te purpose of te presentation 0 2efore preparing for the presentation, it is important to be clear on the goal of the presentation. " %statement of purpose%, expressing what you want to achieve through the presentation must be framed, so that it becomes easy to measure whether the goal has been accomplished or not. 2. De!elopment of te ke" i#ea: he $key idea% of a presentation is a statement that expresses the main message to be conveyed to the audience. #t is different from a statement of purpose, which is generally meant for the presenter. he key idea is for the audience and it is stated at the beginning of the presentation. 3. $u#ience anal"sis: 3aking a good presentation alone is not enough. #t also has to be tailored to your listeners in such a way that they understand and appreciate it. %. $nal"sis of "ourself as a speaker 0 "part from analy!ing your audience, you also need to do a self'analysis to determine your own purpose of making the presentation, your level of knowledge on the subject and your feelings about the subject. "s explained earlier, a clear statement of the specific purpose of the presentation must be developed. #f you have a choice of subject, it is always better to speak on a subject on which you are an authority. &. $nal"sis of te circumstances: his includes taking into consideration any limitations of infrastructure, time and context that might affect your presentation. '. Preparation of outline: 1nce the initial groundwork is done, you must develop an outline of your presentation. (. Collection of information an# material: 1nce the outline of the presentation is developed, you can start gathering the relevant material. his is a time consuming process and re4uires a fair amount of research. he information can generally be gathered from existing sources such as company resource or data, maga!ines, newspapers and the #nternet. ). *rganisation of te +o#"0 he body of the presentation must always be prepared before the introduction. 1rgani!ing the body consists in identifying the key points that support your main idea and then selecting an organi!ational plan to develop these key points. ,. Planning te intro#uction: Since the introduction is where you make the first impression, it must be planned with care. #t must take up between 56 and 57 percent of your total speaking time. "t the outset, you need to try and establish your credibility, by showing that you are 4ualified to speak on the subject of the presentation. 1. Planning te conclusion: he review is essentially a reinforcement of the key idea and a summary of the main points. he main points can be enumerated, as in the outline of the presentation. he closing statement must be as strong as your opening statement, so that your audience will remember the presentation. herefore, the same techni4ues used to capture audience attention may also be used to prepare a good closing statement. 11. Selection of a #eli!er" st"le: 1nce your presentation is ade4uately prepared in terms of content, you also need to ensure that it will be delivered effectively, by selecting an appropriate style of delivery.
Q-4 Imagine a new product from kids apparel industry. Write a persuasi!e letter to customers" persuading them to buy your companys product. Ans-4 LET US SUPPOSE Abc COMPANY ORGANISES A LAUCH A NEW PRODUCT UNDER THE NAME OF KARROT KIDS BOYS COTTON LONG RICH SLEEES TEES! THE COMPANY INTENDS TO MARKET THIS NEW PRODUCT THROUGH POST TO SOME OF ITS PROMINENT CUSTOMERS! " #$UNE# 2%1" M&'()*+n, &n&,)' Abc P.*! L*/# 2" &+'0'* R/ B&n,&')"%%%1 D)&' s+'5&/&# s6b - LANUCH OF KARROT KIDS BOYS COTTON LONG RICH SLEEES TEES! K))0+n, +n .+)7 60c+n, s6)'s c0&n8 9&s /)s+,n)/ & 6n+:6) 0'/6c* ;' 86' (+/s 6n/)' *9) n&) ; KARROT KIDS BOYS COTTON LONG RICH LEEES *))s 6s* b)c&6s) ; c&'*ns *9)8 &') ') 9&008 79)n *9)8 &') 7)&'+n, c&'*n *-s9+'*s &n/ *9)8 7&n* +() *9+s c*9)s! T9) ;&b'+c 6s)/ +s ;)?+b) * s*')*c9 * c&*)' * *9) n))/s ; /+;;)')n* &,) ,'60s! &s +; 86' c9+/ +s & b+* 9)&*98 &s 0)' 9+s 59)' &,) +* c&n ;+? * *9)+' b/8 7)! A0&'* ;' *9+s *9) 0'+c) ; *9) c**n '+c9 T-s9+'* +s +n 86' '&n,) s*&'*+n, ;' )')8 @@- 2@@! T9) s),)n*&*+n +n 0'+c) +s 06')8 n *9) b&s+s ; &,) ,'60s n* :6&+*8 &s *9) :6&+*8 +s s&)! In +,9* ; &b.) ;)&*6')s 86 &') '):6)s*)/ * (+n/8 0n/)' 86' 0')c+6s *+) * ABC */ 0'/6c* 6n/)' *9) n&) ; KARROT KIDS BOYS COTTON LONG RICH SLEEES!
Y6's F&+*9;68 GARIMA GUPTA M)'+n 0'&8s $n)s
C9&+'&n!&bc Abc P.*! L*/! B&n,&') "%%4" P9n)%% 44
View more...
Comments
