UNIVERSITAS INDONESIA FACULTY OF ECONOMICS AND BUSINESS International Undergraduate Program
SYLLABUS [MGMT11056] BUSINESS C OMMUNICATION Odd Semester 2014/2015 Credit: 3 Prerequisite: None
Lecturers: Ulian Taurin Malik, MBA. [coordinator] Department of Management FEUI
[email protected] 021-7272 425 ext.200, 203
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SUBJECT DESCRIPTION The primary objective of this course is to introduce students to the various forms of communications that are helpful in real-life business situations and personal life. Business Communication introduces concepts and strategies for different business situations including memo, letters, presentations, reports and technology based communications. Using a developmental approach to communications, the course applies methods for organizing ideas, analyzing data, addressing diverse concerns, presenting information, and developing a professional style communication.
SUBJECT OBJECTIVES After completing this subject, students are expected to be able to: Explain the role of communications in supporting business strategies and personal development Explain communication concepts, strategies and tools applied in organizational settings Apply appropriate oral and written communication techniques and approaches for various purposes (e.g. oral presentation, job interview, document writing, etc)
Generic Skills to be Developed Evaluation of ideas, views, and evidence Synthesis of ideas, views, and evidence Strategic thinking Critical thinking Application of theory in real-life business situation Assessing data and other information Summarize and interpretation of information Application of communication tools Problem solving skills Collaborative learning and teamwork Negotiation and bargaining Written communication Oral communication Case analysis
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Intensity Level Moderate
High
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SUBJECT MATERIALS Required readings` Bovee, Courtland L., and John V. Thill, Business Communication Today, 11th Edition, Prentice Hall International Inc, 2012 (BT) Recommended References th Locker, Kitty O., Business Communication: Building Critical Skills, 5 Edition New York : McGraw-Hill, 2011 (LK).
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ASSESSMENT Students will be assessed based on the following elements: Individual Writing Assignments In class exercises/quizzes & Participation Group Assignment (Weekly presentation, cooperative learning activities and case analysis)
10% 10% 20%
Mid Term Examination Final Term Examination
30% 30%
*submitted in class during class session. No late submission is allowed CLASSROOM ORGANIZATION
One 150 minutes lectures per week (total 14 sessions), comprised of student presentation of session topics assigned (in group), cooperative learning discussion, active lectures, and case analysis.
Teaching Method consists of: Lecture Class discussion Individual paper Group paper Presentation Case analysis Tutorial Laboratory – in class experience exercise Computer lab Cooperative learning
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Three teaching methods will be used: (1) Lecture (2) Problem Solving (3) Small Group Discussion ASSIGNMENTS A. Individual Assignments Students (individually) will be asked to prepare three pieces of message writing. Use appropriate techniques to compose each of the messages. Please be advised that the writing is due on the session covering each respective subject. Late submission will incur penalty of 5 points per day (maximum 2 days, if you go over two days time limit, you will receive zero mark for the assignment) 1. Writing Negative Message In this assignment, each student must write one piece of negative message based on the following scenario. (Students are free to use additional facts or add assumptions not stated in the scenario): You work in a small camera store well known for cheap price and good customer service, and you are currently asked to handle complaints and request for adjustments/compensations. One case you have is a customer asking for free repair of his camera, that was damaged after falling into sea water during his trip to Baron Beach in Gunungkidul, Jogjakarta. The customer claims that he is entitled for free repair because the camera is still under warranty period.
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Nevertheless, you learn that the warranty only cover for damaged or faulty operations caused by production defects, not customer induced damaged such as being soaked in sea water. . Write a letter rejecting the customer’s request for free repair using guidance from chapter about writing negative messages. You are free to develop your own arguments/reasons to soften the bad news or to increase acceptance of the bad news. 2. Writing Persuasive Message In this assignment, each student must write one piece of persuasive message based on the following scenario. (Students are free to use additional facts or add assumptions not stated in the scenario) : You are volunteering at a local charity organization engaged in poverty alleviation activities. You are currently approaching “Prunilever”, a major consumer goods company to get them to donate to your organization’s program. Write a persuasive letter addressed to Prunilever , to convince them to consider donating to your charitable organization. 3. Writing Messages Supported with Quality Information In this assignment, each student must write one piece of persuasive message based on the following scenario: Before the year-end, your organization ( a small business school ) plans to buy new computers to replace aging computers currently in use in your organization. You are asked to evaluate at least three brands of computers (offering computers with equal capabilities/specification) and make a recommendation Task: Use the Internet as well as other sources to understand the context Write a letter (not more than a single page of A4, 1,5 spaced, written in Arial 11 font or equivalent) to report your findings and recommendation to your manager (make sure you use relevant supporting information in your letter). Please include an attachment filled with the detailed facts and figures (cost and benefits) that support your recommendation stated in the main body of the letter . B. Group Assignments Students are to form a group of 3 students. Your group will be asked to prepare presentations (up to two presentations, depending on number of students available) about a topic from the syllabus. Your presentation should cover the topic assigned to you as comprehensive as possible. Nevertheless, remember that your presentation duration is limited to 30 minutes (maximum). Please try to be comprehensive while being concise. All groups must send their PPT handout to lecturer by email before presentation. Group presentation will be conducted every session, and lecturer will prepare a list of questions to guide class discussion. There will be a group assigned to give response to group presentation. After presentation, a Q&A session will follow, and every student is encouraged to contribute a question.
LECTURER POLICY Assignment should be handed in no later than the due date. Any late work will be assessed a penalty of 5 point a day (max. 2 days, after two days your assignment will receive zero mark).
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CLASS TIMETABLE Session
1
2
3
4
5
6
7
8
Topic & subtopics
Understanding Business Communication: Introduction to Communication
Mastering Interpersonal Communication and Communicating in Teams Presentation skills & Creating Visuals for Presentation Understanding Business Communication: Communicating for Diversity Planning Business Messages Business Writing Process: Writing & Completing Business Messages Business Writing Writing Routine & Positive Messages Writing Negative Messages
Business Writing Messages for Electronic Media Writing Persuasive Messages
Case Study & Analysis Course Wrap Up for Mid-Term Examination
Method
Reading Resources
Active Lecturing Cooperative Learning
Business Communicati on Syllabus BT, Ch: 1
Active Lecturing Cooperative Learning
BT, Ch 2, 17
All Groups Cooperative Learning
Active Lecturing Cooperative Learning
BT, Ch 3, 4
Group 1 & Group 2 Presentation All Groups Cooperative Learning
Active Lecturing Cooperative Learning
BT, Ch 5,6
Active Lecturing Cooperative Learning
BT, Ch 8 & Ch 9
Group 3 & Group 4 Presentation All Groups Cooperative Learning Group 5 & Group 6 Presentation All Groups Cooperative Learning
Active Lecturing Cooperative Learning
BT, Ch 7 & Ch 10
Active Lecturing Cooperative Learning
All chapters of BT related to topics for mid-term examination
Hand out MID TERM EXAMINATION Case Study & Analysis Active Lecturing Hand Out Cooperative Learning Group Case Presentation
Business Communication_OS 2014-2015
Assignments (due on the session) Cooperative Learning Activity Summary
Writing a negative message assignment due Group 7 & Group 8 Presentation All Groups Cooperative Learning Writing a persuasive message assignment due All Groups Cooperative Learning All Groups Cooperative Learning
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Session
Topic & subtopics
9
Supporting Messages with Quality Information Designing visual communication
Planning and Writing Reports and Proposals
10
Method
11
12
13
Completing Reports and Proposals Developing Oral & Online Presentations
Writing Employment Messages & Interviewing for Jobs
Case Study & Analysis
14
Course Wrap Up for Final Term Examination
Reading Resources
Active Lecturing Cooperative Learning
BT, Ch 11 BT Ch 12
Active Lecturing Cooperative Learning
BT, Ch 13, 14
Active Lecturing Cooperative Learning
BT, Ch 15, 16
Active Lecturing Cooperative Learning
BT, Ch 18, 19
Active Lecturing Cooperative Learning
Hand out
All chapters of BT related to topics for final term examination FINAL TERM EXAMINATION
Business Communication_OS 2014-2015
Active Lecturing Cooperative Learning
Assignments (due on the session) Writing messages supported with quality information due Group 1 & Group 2 Presentation All Groups Cooperative Learning Writing messages supported with quality information due Group 3 & Group 4 Presentation All Groups Cooperative Learning Group 5 & Group 6 Presentation All Groups Cooperative Learning Group 7 & Group 8 Presentation All Groups Cooperative Learning All Groups Cooperative Learning
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ATTENDANCE Referring to the faculty regulation, the Program requires students to fulfill a minimum attendance of 80% to be eligible for the final exam. Thus, students should attend a minimum 11 out of 14 lecturing sessions and 10 out of 12 tutorial sessions.
EXAMINATION REGULATION 1. Students may use non-programmable calculators only. 2. Students may use the dictionary provided by the program only. Students should notify their exam supervisor(s) if they need it. 3. Students should not conduct any act of cheating during the examination. Students will automatically be graded E for the subject if they are caught cheating during the examination of the respective subject. In addition, students will be graded E for all other subjects taken during the particular semester, whose examinations have taken place prior to the cheated examination. 4. Deferred examination is only applicable if it is requested in written by the Program.
ORIGINALITY Students should maintain originality and respect intellectual property rights. Therefore, students should avoid conducting any act of plagiarism when doing written assignments (if any), which may take a form of short individual / group paper and / or summary. The followings are acts of plagiarism: Copying paragraphs, sentences, a single sentence, or even a significant part of a sentence directly without enclosing them in quotation marks and appropriately footnoted; Using and / or developing other’s ideas found in printed materials or film elsewhere without explicitly referencing them to the respective author or the source of the idea. Plagiarism is a serious infringement of intellectual property rights. Any assignment that contains presumed plagiarism will be marked 0 (zero). Since students are required to write group papers, students should sign a Statement of Authorship and attach it to their papers before paper submission. The form of Statement of Authorship is available at the Resource Center of the Program. Lecturer(s) and / or tutor(s) will refuse to mark any paper that has no signed Statement of Authorship attached. In addition, students should ask for cover sheet from the Resource Center of the Program for any assignment submitted.
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