BSS Product Catalogue

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BSS

Huawei Software Product Catalog

About Huawei Software Huawei Software is one of the four divisions (namely, Network, Software, Service, and Terminal) of Huawei. Our mission is to help telecommunications carriers enhance their operational revenues, improve operational efficiency, and ultimately achieving business success through an open application environment, an intelligent operation platform, and rapid professional services. Huawei Software is organized into 3 business lines: Consumer, BSS and Enterprise product lines to better serve our customers. We provide endto-end solutions such as the SDP and Digital Shopping Mall Solution, BSS Solution, Digital Home Solution, Rich Communication Solution (RCS), and Mobile Office Solution. Huawei Software focuses on the pressure and challenges of customers. We proactively respond to customers' needs and help carriers develop long-term values on their assets & operations.

Huawei Software Product Catalog Architecture BSS Product

Consumer Product

•• Business Support System Overview

Service Network

•• Convergent Billing Solution

•• Service Delivery Platform (SDP)

•• IP Contact Center Solution

•• Service Control Gateway(SCG)

•• Mediation

•• Wireless Integrated Service Gateway (WISG)

•• Provision •• IN Prepaid Products

Consumer Entertainment

•• AAA

•• Multimedia Ring Back Tone (MRBT) •• Color Ring Back Tone (CRBT) •• Mobile TV (MTV) Solution •• AiMi Digital Music Solution

Enterprise Product Mobile Office Solution •• iVPN

Digital Home •• IPTV Solution •• DTV Solution •• Network Video Surveillance (NVS) Solution

•• mCentrex •• eSpace

Rich Communication Solutions

•• Enterprise Information Engine(EIE)

Messaging Solution

•• IP Private Branch EXchange (IP PBX)

•• Short Message Service (SMS)

•• Integrated Access Device(IAD)

•• SMS Router

•• eConference

•• AntiSpamming •• Multimedia Message Service(MMS) solution

IP Contact Center Solution

•• xMail

•• IP Contact Center

•• Welcome Message System (WMS) •• Email Server

Industry Solution

•• Over the Air(OTA)

•• eCity

•• Intelligent Response

•• Police Command Center(PCC)

Message+ Solution •• Message+ 1.0 •• Mobile Newspaper •• Message Propagation

Professional Service •• Application Consulting Service

•• Message Sponsor Enriched Communication Suite (ECS) Digital Photo Frame (DPF)

•• Application Integration Service •• Application & Software Customization Service

Rich Information Service

•• Business Security Service

•• Next Generation Intelligent Network (NGIN)

•• Application Assessment & Optimization Service

•• Information Service Environment (ISE)

•• Managed Service

•• Call+

Contents

Business Support System ................................................ 1 Convergent Billing Solution ............................................ 4 IP Contact Center Solution ............................................. 7 Mediation ..................................................................... 9 Provision ..................................................................... 10 IN Prepaid Products ..................................................... 12 AAA ............................................................................ 15

Business Support System In the highly competitive telecom market, carriers are striving constantly to meet customer needs. Products and services are often multi-domain, multi-technology and contain content from multiple sources in an industry where speed to market is the key. With an in-depth understanding of challenges faced by carriers, Huawei offers E2E BSS solution and professional services that help carriers meet rapidly evolving market needs while managing and reducing operational costs. Huawei BSS is composed of a series of sub-solutions, products and components including Online Charging System (OCS), Convergent Billing Solution (CBS), Customer Relationship Management (CRM), IP Contact Center

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(IPCC), Web-SelfCare, Business Intelligent (BI), Partner Relationship Management (PRM), Provision, Mediation, Authentication, Authorization and Accounting (AAA) and Electron Voucher Center (EVC). It provides end-to-end functions of network business support, covering real-time service control, real-time rating & billing process, pricing, call detail record (CDR) collection, service provision, customer order management, product management, customer care, settlement, partner management, and business analysis. It can support all services, such as voice, message, data, video, and other applications of PSTN, NGN, 2G/2.5G/3G, IMS and WiMAX networks.

Huawei BSS portfolio is as follows: Hybrid Subscriber

Postpaid Subscriber

Prepaid Subscriber

BSS Web-Selfcare

IPCC

CRM

Customer Care

Partner Mgmt Settlement

Provision Service Activation Order & Provision

Media send platform WFM

CTI

IVR

Recording & Service Quality

Customer Contact Mgmt Customer Mgmt Customer Order Product Catalog Customer Service Inventory Mgmt Campaign Execution Loyalty Mgmt

Outbound Monitoring

EM BI

OA

A-CRM

ERP

CSP Trouble Ticket KM

QUERY

Training

EPM ETL ESM

CBS Billing

OCS

DWH

EVC

AR

Mediation

DC

OCG

BF

AAA

...

OSS Resource

Product Pricing Mgmt Billing

EAI BUS / SOA

Marketing Mgmt Sales Mgmt Product Lifecycle Mgmt Channel Mgmt

PRM

UAP

Report

UVC

FMS

Rating & Charging

RA

NMS ...

Voice/SMS/MMS/Data/WAP/Streaming/Download/Others Network (Mobile, Fix-Line, Internet, IMS, WiMAX …)

Business Benefits Realize Potential

Deliver Success

End-to-end solution suite makes carriers achieve sustainable growth in the full-service, multi-network era.

With mature global application experiences, providing sustained devotion and localized customization to ensure carrier’s success.

Improve Competence Well-versed in helping carriers design, develop and implement robust BSS that keep carriers moving toward high competence.

Maximize TVO Faster time-to-market capability, full range of convergence and unified platform help carriers increase Average Revenue per User (ARPU) and Total Value of Ownership (TVO) with higher Return on Investment (ROI). BSS > 2 Huawei Software Product Catalog

Key Features •• Open, layered and future-proof architecture based on EAI BUS and complying with eTom and New Generation Operations Systems and Software (NGOSS), supports smooth evolution and highly system integration. •• Proven performance and high reliability with professional core technologies for ICT integration, such as automatic recovery, dual-host cluster, memory database; and unified hardware platform helps to save 40% energy and 30% space.

•• Superior system scalability supports capacity smooth expansion ranging from kilo to millions. •• Flexible rating & billing engine for convergence of voice and non-voice; convergence of prepaid and postpaid; convergence of fixed, mobile and IMS network. •• Faster time-to-market for new charging products due to the configurable package mechanism. •• Effectively transforming telecoms data into strategic intelligence to radically improve decision making, enhance operational efficiencies and create competitive advantage. •• Universal customer model and multiple channel integration provide universal customer view and contact. •• Unified customer relationship management, abundant E-care & E-shop functions provide convenience to customers, to keep their higher loyalty.

Reference By the end of 2008, Huawei end-to-end BSS solutions have been provided for 18 carriers all around the world. And by the end of 2008, CBS/OCS solutions have been implemented in 27 countries, 31carriers all round the world, serving more than 150 million subscribers; IPCC has been widely deployed in Asia Pacific, Latin America, Middle East, Africa, and CIS etc.

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Convergent Billing Solution The convergent billing solution provides comprehensive billing and accounting functions for carriers. The functions include service information collection, rating, charging, promotion, credit control, billing, recharging, payment,

and dunning. With the solution, a carrier can continually manage all subscribers on one system, regardless of payment type, network type, or service type.

BSS > 4 Huawei Software Product Catalog

Business Benefits Decrease TCO •• One system can support all networks, payment types, and services, so a carrier does not need to build and maintain multiple systems. •• An open and standard architecture minimizes system changes caused by a new service.

Increase revenue •• The inter-network and inter-service package and preference shorten the period of extending a new service, improve the service usage, and increase ARPU. •• Based on the customer segmentation, a carrier can provide personalized products and promotion means to address the requirements of different customer groups, thus attracting more new customers. •• With the real-time charging function, a carrier can have the initiative in various commercial modes, thus avoiding the risk of subscriber arrears.

Improve customer loyalty •• Rich functions (such as multi-channel self service, online voice prompt, and short message prompt) are provided to improve customer experience. •• With the credit control function, a customer can control the account expense, thus improving customer satisfaction.

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Shorten the period of launching a new product

Openness

•• Fast configuring charged products and promotion help hit the target market in time.

•• The unified data model refers to the enhanced Telecom Operations Map (eTOM) and Shared Information Data/Model (SID) models of NGOSS, so it is easy to integrate with a third-party.

Key Features

•• The standard Diameter and Webservice interfaces comply with the evolution towards a future network.

Flexibility •• Flexible charging engine driven by dynamic rules. The dynamic rules can be flexibly configured, and the charging dimensions can be extended. •• Rich functions such as inter-network and inter-service payment mode, charging policy, bill cycle, layered accounts, bonus grant, and fast implementation of new charging requirements.

Unification •• Based on a unified data model, the system implements a unified customer view for accounting, product catalog, and account information to greatly improve the service quality and efficiency.

High performance and reliability •• Have a microsecond-level response, one magnitude higher than a common memory database. •• The system supports overload control, bypass, 1+1 or N+1 redundancy, and GDR to deliver carrier-class reliability.

Reference By the end of 2008, the CBS solution has been successfully applied in more than 31 carriers in 27 countries in Asia pacific, Europe, Latin America, Middle East, Africa, etc.

Realtime •• Real-time charging for the entire service with real-time credit and account control. Therefore, a customer can control the use of services. •• Real-time customer services such as information alerting (insufficient balance, bonus, account, and usage report) and multi-channel self-services (balance query, service booking & modifying, Advice of Charge).

BSS > 6 Huawei Software Product Catalog

IP Contact Center Solution IP Contact Center (IPCC) is a major channel that the telecom carriers to communicate with customers. thus implementing the objective of customer service, sales and market promotion. With the development of NGN, 3G and IMS networks, Huawei launches the IPCC solution taking soft switch as the core technology that can meet carrier’s ALL-IP networking requirements.

network. With energy efficient and environment-friendly design, a carrier can reduce TCO. Precision operation management guarantees high agent efficiency and low operation cost.

Huawei IPCC solution provides the contact center platform and rich services such as customer service, marketing promotion, information directory service, and recharging, etc.

Next generation contact center

Key Features •• The integrated broadband and narrowband access adapts to the evolution towards a future network.

Improve service quality

•• With energy saving considered in the design, core components such as Automatic Call Distribution(ACD), Computer Telecommunication Integration(CTI), and Interactive Voice Response(IVR) can save 40% equipment room space and 30% power consumption.

Customer service is the core competitiveness which the future of a carrier depends on. Huawei end-to-end solution can improve the customer service quality and help carriers build service brands to win in the competition.

•• Unified high-quality services and maintenance management simplify the complexity of maintenance and effectively reduce OPEX, so a carrier is not troubled with multi-vendor equipment.

Increase value

Customer service specialist

With multi-wave marketing and cross marketing, a carrier can improve the value of the contact center. In addition, a carrier can develop value-added services (for example, information service) on the contact center to increase the revenue.

•• Rich customer services (such as layered customer service, multimedia self service, personalized customer service, and proactive service) improve customer satisfaction.

Business Benefits

Reduce cost The solution complies with the evolution towards an all-IP

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•• Provide low-cost, electronic multimedia marketing promotion to improve the value of the contact center.

•• With operation tools such as multimedia knowledge base, end-to-end workflow, and e-learning, a carrier can improve the operation efficiency, thus reducing the cost.

Reference By the end of 2008, Huawei contact center solution has been widely deployed in Asia pacific, Latin America, Middle East, Africa, and CIS. By the end of 2008, it has the No.1 market share in China by sites.

BSS > 8 Huawei Software Product Catalog

Mediation Billing & CRM system

Roaming

Other System

Business Benefits •• Reduce time-to-market and costs when launching new service.

... ...

CDR Collection CDR Processing CDR Transportation

Huawei Mediation

•• Minimize the impact on the current network and BSS/ OSS whether the transformation comes from network side or IT side. •• Enable revenue assurance by end-to-end audit.

Key Features GGSN WAP Enablers ...... GW

3G 3G Data Content WIN Voice Service Service

HLR

MSC SMSC Application

How do carriers efficiently and rapidly take advantage of new network technologies and push new services with fast time-to-market to increase revenues, expand market share, and prevent revenue leakage without abandoning the legacy investment it has in its current network technologies? Mediation plays a very important role in such scenarios, just like a bridge between network elements and BSS/OSS. Huawei Mediation is a convergent platform for managing the interaction of call detail record (CDR) between BSS/ OSS and complex network infrastructure. It facilitates the acquisition, validation, normalization, and transportation of business usage records. And it efficiently supports the delivery of a complex mix of old and new services in such environment with minimum impact on the current system.

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•• Network and vendor independence, and effortless integration with any legacy system while also extending to next general network and service. •• Graphical flow configuration and powerful rule engine speed up new service launch and new network deployment. •• High performance and flexibility, being scalable from 50,000 subscribers up to hundreds millions. •• Have a high productized platform with full support for multi-host architecture and centralized management

Reference By the end of 2008, the Mediation has been used in more than 40 projects in Pakistan, Congo, Uganda and so on.

Provision With the increasing complexity of network and BSS, to launch a new service more quickly and efficiently is a big challenge to carriers. Provision plays a very important role to speed the process. It can adapt various interfaces between network and BSS with network-independence and vendor-independence.

Huawei Provision is a well-proven platform for managing the service requests of subscribers on BSS/OSS and networks, including activation, deactivation, and so on. It can help carriers deploy, launch and deliver services to subscribers without delay, which increases customer satisfaction and reduces costs.

BSS > 10 Huawei Software Product Catalog

E-care

Billing & Customer Care

Other System

Provision MMSC

HLR/AuC

EIR

VMS IN

AAA

CS/PS Domain

Business Benefits •• Reduce time-to-market and costs involved when new network element or service launches. •• Minimize the impact on the current network and BSS/OSS whether the transformation coming from network side or IT side. •• Investment protection: not only fully exploit legacy network and BSS/OSS, but also seamlessly evolve to future network by supporting multi-service convergence and multi-network convergence.

Key features •• Network and service independence offers a generic

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LCS

SMSC WAP GW

Service Domain

and consistent interface to BSS regardless of the network complexity. •• Graphical flow configuration and powerful rule engine speed up new service launch and new network deployment. •• Support on-line and real-time interactive process of service requests. •• High availability provides a high reliability and fault tolerant architecture.

Reference By the end of 2008, Provision has been used in more than 30 projects in Thailand, Pakistan, Philippine and so on.

IN Prepaid Products IN prepaid products cover fixed IN, GSM wireless IN, and CDMA wireless IN.

Business Benefits •• The unified service platform helps carriers reduce TCO. •• Without changing switching equipment in the network, a carrier can fast launch services and functions to meet customer requirements. •• Personalized operation interfaces help carriers easily manage and control services and reduce OPEX. •• With rich service types and functions, a carrier can provide personalized and differentiated services for

customers to improve the revenue and win in the market competition. •• The system supports smooth evolution towards OCS/ CBS, and is capable of continual expansion from mini capacity to super capacity, thus effectively protecting carriers’ investment.

Key Features PPS for GSM In the prepaid service (PPS), a GSM subscriber prepays calls or other services. The implementation process is as follows: A subscriber deposits some money on his or her account in advance by a recharge card or other means. When the subscriber makes a call, the system accepts or rejects the call based on the information about the subscriber account information such as its state, balance, and valid period. During the call, the system charges the subscriber in real time and deducts the money from the subscriber account. When the money on the subscriber account is insufficient, the system terminates the call. In addition, PPS provides the enhanced service functions such as familiarity number service (FNS), cell and time distribution (CTD), missing call notification (MCN), incoming call selection (ICS), multiple accounts, SMS/ MMS prepaid service, GPRS and 3G prepaid service, realtime bonus and preference, and international roaming. PPS provides a risk-free operation mode for carriers. With the PPS function, a carrier can solve the problems such as delinquency, handling of too many bills, fraud charges, bad debt, and uncollectable debt.

BSS > 12 Huawei Software Product Catalog

PPS also provides customers with the following advantages: •• A customer can immediately subscribe to the service without credit checking and deposit. •• A customer does not need to pay the service periodically. •• A customer does not need to worry about number theft.

PPS for PSTN PPS enables the subscriber to make calls at any telephones set with recharge cards and the call fee is charged from the recharge cards. It changes the traditional service operation mode, minimizes the operation risk of the network carrier and provides subscribers with a more convenient and effective communication method.

EPPC for CDMA The Enhanced Prepaid Service (EPPC) is an intelligent prepaid service running on CDMA networks, or the

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PPS for CDMA. Subscribers can buy recharge cards of various fixed face values and recharge their accounts. When a subscriber originates a call, the call is accepted or rejected by the system according to such information as account status, balance, and validity period. During the proceeding of the call, the system makes real-time charging and deducts the call fee from the subscriber’s account. When the balance of the subscriber’s account becomes zero, the ongoing call is terminated. Thus subscribers prepay for the calls and the uses of other services.

PPT Service The prepaid telephony (PPT) service enables the subscriber to register a fixed-line telephone number as the applied PPT account. The charging function is implemented by intelligent networks and the call fee is deducted from the PPT account.

EVC provides powerful and comprehensive distribution channel management to support quick and easy creation, operation, and control of distribution channels, helping carriers increase their revenues at lower costs. The service not only cuts the costs on issuing, making, delivering, and stocking recharge cards, but also contributes to environmental protection and transparent transaction with its electronic process from recharge amount producing to sales. In addition, the quantities of recharge amounts and the operation strategy can be adjusted to fit into the specific local conditions.

UVC

EVC The EVC service provides virtual (electronic) recharging function for GSM and CDMA mobile prepaid subscribers and recharging channel management for carriers. A certain prepaid subscriber requests to be a distributor and the other prepaid subscribers request to be retailers under the distributor. An ordinary prepaid subscriber pays cash to a retailer, who then recharge its account with its mobile phone through SMS or USSD (for GSM subscribers only). Upon receiving a recharge request from the retailer, the system authenticates the retailer and checks its balance. If the retailer meets the recharging conditions for this time, the requested amount is deducted from its account and paid to the account of the subscriber. Finally, the system sends a recharge success short message to the retailer and the subscriber respectively.

The Unified Voucher Center (UVC) is designed in line with the transformation from telecom carriers to PSTN/ NGN/GSM/CDMA multi-network carriers and to meet their need for lower CAPEX and OPEX. Integrating IT and communication technologies, UVC is a cross-network recharge and payment portal that focuses on recharge card management. It offers various subscriber access modes, recharge card brand and bonus management, virtual distribution, and other enhanced functions. UVC helps carriers cut equipment purchase and operation costs on the one hand, raises the satisfaction of end users with the easy-to-use features and enhances the competitive strength on the other hand.

Reference By November 2008, Huawei intelligent network prepaid products have been used by 166 carriers from 90 countries, providing services for 300 million subscribers around the world.

BSS > 14 Huawei Software Product Catalog

AAA AAA is the authentication, authorization and accounting platform of data services, providing real-time authentication, network access authority control, and real-time accounting of data subscribers and supporting access, Virtual Private Dial-up Network (VPDN), proxy, and roaming services.

Business Benefits •• Centralized subscriber management and service provision to save investment: serve all data subscribers on both fixed and mobile networks for multi-service to help carriers save current and future investments. •• Scalability and inbuilt web server to reduce carrier’s operation and maintenance costs: modular design can support both centralized and distributed deployment by scalability; inbuilt Web Server for easy Web-based management. •• Lower risk of gain: real-time accounting, monitor, and control to effectively prevent overdue payment and greatly reduce carrier’s risk of gain.

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Key Features •• Multi-network and multi-service: AAA can support various networks, including narrowband, broadband, CDMA450, CDMA 1X, EV-DO, EV-DO RA, GPRS, UMTS, WiMAX, and NGN. •• PPS support: not only support self-issued prepaid cards, but also support interconnection with intelligent networks and use of intelligent network voice accounts, thus implementing the integration of data and voice accounts. •• Powerful prepaid billing engine: inbuilt Accounting Server as reference and development of Huawei intelligent network’s billing engine; duration-based accounting in seconds, traffic-based accounting in bytes; complicated billing policies on the basis of duration, monthly payment, cross-level, period discount, and accumulated discount.

•• Carrier-class and large capacity: dual backup, load sharing and balancing for core hardware to prevent single point failure; complete traffic control and overload protection mechanism; simultaneous support for multiples Radius Servers; smooth expandability to a million subscribers.

Reference Huawei AAA is widely applied to CDMA, GSM, WiMAX, and fixed networks. By November 2008, Huawei AAA serves over 120 carriers, providing services for 120 million subscribers around the world.

•• Easy management: full Web-based, clientless management with user-friendly interface to extremely reduce operation workload.

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