BSBSUS601 Student Guide

October 14, 2022 | Author: Anonymous | Category: N/A
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BSBSUS601 Lead Corporate Social Responsibility

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Overview The Student Guide should be used in conjunction with the recommended reading and any further course notes or activities given by the trainer/assessor.

Application of the unit This unit describes the skills and knowledge required to consult with stakeholders to develop, implement and evaluate corporate social responsibility policy in an organisation. The unit applies to individuals working in senior roles in diverse contexts who have responsibility for ensuring an organisation is positioned to ensure its long-term viability and success. No licensing, legislative or certification requirements apply to this unit at the time of publication.  

Learning goals Learning goals include:  

You are able to identify the context for corporate social responsibility for an organisation.

 

You are able to establish a corporate social responsibility policy for an organisation.

 

You are able to monitor and evaluate corporate social responsibility for an organisation.







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Topic 1: Corporate social responsibility – identifying the context This topic covers identifying the context for corporate social responsibility (CSR), which includes the drivers, benefits and barriers, legislation, regulation, standards and organisational policy and identification of future opportunities for socially responsible practices.

Introduction First let’s explore what corporate social responsibility means for an organisation. Socially responsible practice stems from Corporate Social Responsibility (CSR) concept of business. It means that a business needs to regulate itself to be socially accountable towards itself, stakeholders and the public. The pyramid of CSR shows us that organisations can go beyond their economic (financial) maximisation obligation and incorporate the social and environmental obligations as part of their corporate moral responsibility.  An organisation’s moral responsibility is to make moral decisions and take responsibility for its activities.

Philanthropic Responsibilities

Be a good corporate citizen Desired by society

Ethical Responsibili Responsibilities ties Do what is just and fair.  Avoid harm

Legal Responsibili Responsibilities ties Expected by society

Economic Responsibi Responsibilities lities !"#$%&'(&) +&%,-"% .)$/%)&$(-)&' 0-''/1/Q 887R8F? 0&#$'/%/&1K ;$%//$Q ;S>)/S C;N F???Q !"#$%&'(& T234 C46 7899: T 02.04; /% 0->/6 ?977@A

Obey laws &

 

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Required by society

Required by society

Be profitable

Socially responsible practices can be implemented by developing and practicing organisational policies and procedures that promote the organisation’s standing on its ethically and socially acceptable business practices. Best practices in CSR should be relevant to the organisational context and industry. Some common best practices are:

 



Setting measurable goals

 Engaging with stakeholders Engaging



 Developing a sustainability framework Developing



 Transparency of sustainability Transparency





CSR reporting  

The following are some of the current approaches used in CSR:  

Philanthropic approach



 

Community approach



 

Creating a shared value approach



 

Restorative approach









 

Augmentative approach

 

Pooling approach

 

Trident approach.

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  Activity: Research and and discuss discuss

Firstly, read the following approaches used in CSR from a financial perspective: https://corporatefinanceinstitute.com/resources/knowledge/other/corporate-socialresponsibility-csr/   responsibility-csr/ Research two further approaches from the above list. Consider CSR in relation to one industry and a relevant approach that could be used, for example health care (you can relate to the current Covid-19 pandemic for example). Your trainer/assessor will facilitate a discussion after you have completed the activity.

 A CSR strategy can help an organisation to determine what activities can be undertaken, the resources required and planning a structured framework. It can stakeholder include organisational goals, drivers and solutions expected using benefits, opportunities and barriers, involvement, approaches and best practices as well as change management techniques. These are covered in the next few topics.

Activity: Watch 

Watch the following video on CSR and read the article. Video: https://www.gettingtosustainability.com.au/about-sustainability/socialsustainability/ (09:56) sustainability/  (09:56) Write down your key takeaways to reflect on what you have watched.

We will now look at how to identify the context for corporate social responsibility.

Drivers for CSR Identifying both internal and external drivers and barriers is part of the initial stage of the corporate social responsibility implementation. To qualify and quantify the drivers for CSR you need to look at the environment in which an organisation operates such as its industry, governance, compliance for legislation, competitive advantage, leadership and culture. Some of these drivers can include: •

 

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Legislative compliance

 

Public relations

 

Employee engagement/motivation

 

Risk management

 

Ethical considerations

 

Economic considerations.













The value of these drivers could include better business performance, more engaged customer experience, employee engagement and attracting top talent, lowering business costs (by reducing environmental impacts), reputation for sustainability practices, innovative practices. For example:  

Lower costs through sustainable practices such as recycling, procurement, reducing consumption and environmental impact through energy efficiency.

 

Reducing cost of recruitment and selection

 

Increase in business performance due to engaged and happy employees

 

More business from clients increasing profits









The balance scorecard is a strategic planning and management system that can be used by an organisation to communicate what they are trying to achieve, align day to day operations, prioritise products, products and services and measure and monitor progress towards strategic goals. It can be used as a holistic approach for an organisation to help develop objectives, measures, targets and initiatives. This can be in relation to the different perspectives of: financial, stakeholder, processes and capacity of an organisation. Organisational goals may relate to:  

economic responsibility

 

ethical responsibility

 

philanthropic responsibility

 

environmental responsibility.









For example, organisational goals may be to offset corporate carbon emissions or reduce the environmental impact on the planet.

Activity: Read 

Read further information about CSR and the balanced scorecard:

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  https://open.lib.umn.edu/principlesmanagement/chapter/6-7-integrating-goals-andobjectives-with-corporate-social-responsibility/   objectives-with-corporate-social-responsibility/ Take any notes to summarise what you have read and keep for future reference.

Benefits and barriers When developing a CSR strategy, it is important to define some of the current benefits of CSR for an organisation. This will be dependent on the goals and drivers of the CSR strategy. As an example, it could include benefits such as:

 Providing the organisation with new and varied opportunities. Providing





 Allowing the organisatio organisation n to engag engage e with the com community munity at a variety variety of levels,   increasing brand awareness.

 Facilitating positive business reputation. Facilitating reputation.



 Contributing Contributing to increased sales and customer loyalty.



 As with any new development of strategy or policy being implemented in an organisation, there will be some inevitable barriers that will need to be identified and addressed. In relation to CSR this could be:  

lack of resources



 

lack of strategic vision



 

low willingness of customers to pay for CSR







 

high regulatory standards

 

lack of management commitment.

Activity: Read 

Read the further benefits of CSR for businesses: https://www.nibusinessinfo.co.uk/content/business-benefits-corporate-socialresponsibility   responsibility Read further barriers that can affect CSR implementation:

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  https://planergy.com/blog/corporate-social-responsibility-challenges/   https://planergy.com/blog/corporate-social-responsibility-challenges/  Take any notes to summarise what you have read and keep for future reference.

Legislation, regulations, standards and codes There are environmental and sustainability legislation, regulations and codes of practice that are applicable to corporate social sustainability. The following tables outline some of the key provisions of legislation, covenants, standards and codes of practice relating to both Australian and international standards that apply to CSR. Legislation

Work Health and Safety Act 2011 The Fair Work Act

 

Prohibit discrimination and harassment in the workplace

 

Require employers to provide equal





employment opportunities.

2009 Corporations Act 2001  Anti-discrimination legislation

 

Address the rights to equality and nondiscrimination

 

Regulate conditions of work (e.g. Occupational health and safety, terms and conditions of employment, minimum wage, collective bargaining, and prohibition of child labour and forced labour

 

Impose liability on corporations for certain acts such as bribery of foreign officials or complicity in war crimes or crimes against humanity







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Further federal law relating to sustainability include:  

Environment Protection and Biodiversity Conservation Act 1999.

 

Environment Protection and Biodiversity Conservation (EPBC) Act Regulations.

 

Waste Avoidance and Resource Recovery Act 2001.







The laws can be quite complex, depending on the type of organisation, size, the industry, sector, and state that they are located (there are different laws and standards for each state in  Australia).

Covenants

International covenant on Economic, Social and Cultural rights

 Addresses economic, social and cultural rights including property rights

For example, the Environmental Protection Authorities (EPA) partner with business, government and the community to reduce pollution and waste, protect human health, and prevent degradation of the environment. Each state and territory has its own EPA. The NSW EPA encourages businesses to make sure their activities do not harm the environment and human health by:  

issuing environment protection licences

 

requiring strict operating conditions and pollution reduction programs

 

monitoring compliance with licence conditions and investigating pollution reports

 

ordering the clean-up of pollution

 

imposing fines or prosecuting organisations and individuals who break the law.











Activity: Read 

Queensland’s environmental regulator: https://ehp.qld.gov.au/management/planning-guidelines/enforcement.html Note down as many duties of the Qld EPA mentioned as possible. Take any notes to summarise what you have read and keep for future reference.

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Standards

Human Rights Standards

 

Right to liberty and security of person

 

Right to an adequate standard of living

 

Right to education, health and other economic, social and cultural rights

 

Right to freedom of thought, conscience and religion

 

Right to freedom of expressions

 

Rights of indigenous people













To guide an organisation to uphold corporate sustainability, standards can be used to demonstrate good environmental, social and economic practices.  Australian and international standards relating to corporate sustainability include:  

ISO14001 Environmental management

 

ISO 26000:2010 Guidance on social responsibility

 

The AS/NZS 3598:2014 standards

 

The triple bottom line of environmental quality, social equity and economic prosperity

 

The global standards for sustainability reporting (The GRI Standards)











Activity: Read 

Read the following articles on sustainability standards. The global standards for sustainability reporting: https://www.globalreporting.org/standards/ https://www.globalreporting.org/standards/   Sustainability goals: https://sdgs.un.org/goals https://sdgs.un.org/goals   Take any notes to summarise what you have read and keep for future reference.

Codes of practice

Employment services codes of practice

Based on Fair work Act 2009. This code sets out the principles and standards for employment services to increase participation in economic

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  activities in Australia, especially for disadvantaged people. Codes of practice relating to sustainability

The United Nations Sustainable Development Goals (SDG) codes of practice applying to environmentally sustainable practices in the workplace include:  

Environmental codes of practice for industry (these change state to state)

 

the National Greenhouse and Energy Reporting Scheme

 

the Australian Packaging Covenant voluntary code of practice.







the Australian Ecolabel Program voluntary code of practice

Activity: Read 

 An example of environmental codes of practice (NSW): https://resourcesandgeoscience.nsw.gov.au/miners-and-explorers/rules-andforms/pgf/codes-of-practice2   forms/pgf/codes-of-practice2  A list of environmental codes of practice for industry (QLD): https://www.business.qld.gov.au/running-business/environment/industry-codes https://www.business.qld.gov.au/running-business/environment/industry-codes   Codes of practices EPA (SA): https://www.epa.sa.gov.au/page/view_by_id/4010 https://www.epa.sa.gov.au/page/view_by_id/4010   The following website also has information on compliance: http://sustainabilityskills.net.au/what-is-sustainability/sustainability-practice/strategyand-management/compliance-requirements/   and-management/compliance-requirements/ Take any notes to summarise what you have read and keep for future reference.

Understanding the laws, standards and codes of practice can help when developing CSR policies so that any applicable compliances can be addressed. Organisational policy affecting CSR could include: •

 

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Workplace health and safety

 

Recruitment and selection

 

Codes of ethics and conduct.







Future opportunities for socially responsible practices If an organisation is implementing CSR, then you will want to ensure that it is positioned for long-term viability and success. This will not only mean looking at the benefits, barriers and compliances but also future opportunities for socially responsible practices such as:  

Create innovation

 

Engage stakeholders in corporate responsibility







 

Create drivers for change

 

Accelerate the role of technology

 

Meet consumer expectations

 

Meeting new generation’s expectations.







For example, an organisation may look toward future expansion and how they will integrate environmentally friendly buildings, technology or purchasing practices.

Image by Ricardo Gomez Angel  on  on Unsplash 

CSR trends Today, businesses are judged on the decisions they make about their treatment of employees and customers and their impact on social issues. Issues such as diversity, equality, social justice and climate change become concerns that are incorporated into business strategies and brand identity as decision-makers attempt to create a positive impact. In the last few years, corporate social responsibility has become more important as consumers have started to recognise businesses can have a big impact on the environment and social issues affecting them. In a world where consumers can easily voice public outrage against businesses via social media and peer-to-peer platforms, maintaining corporate social responsibility has become critical to a brand’s success. (Source: https://online.vu.edu.au/blog/what-is-corporate-social-responsibility) https://online.vu.edu.au/blog/what-is-corporate-social-responsibility)

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  Activity: Group work 

Divide into small groups. Ensure you divide the work equally. Select one of the following case studies, or choose an organisation that you can research: https://www.emg-csr.com/category/best-practices-case-studies/ https://www.emg-csr.com/category/best-practices-case-studies/   You will be addressing the current pandemic for Covid-19 and an organisation’s corporate social responsibility. Relate your responses, where relevant. 1.

Write down a summary of the organisation (background, industry, number of employees, location, type of business, etc).  



2.

Seek feedback from your trainer/assessor that the organisation that you have chosen is relevant for this activity.

Conduct further research on the organisation and the iindustry ndustry so that you c can an address the following:  

What would be their drivers for CSR?

 

Explain the benefits of CSR for this organisation

 

Explain any barriers that could possibly relate to this organisation for CSR







3.

What are the applicable legislation, regulations and standards for CSR in relation to the location and industry of this organisation?

4.

Identify four future opportunities for socially responsible practices (you can relate this to Covid-19 and sustainability).

During all group work ensure that you:  

Divide the work equally.

 

Use inclusive and collaborative techniques to cooperate and consult with others

 

Prepare information in a professionally structured workplace document, that use effective written communication and information that suits the audience and context.

 

Submit all work as professionally written documents within the timeframe allocated. Your trainer/assessor will provide your group with feedback.









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Topic 2: Corporate social responsibility policy – establishing a policy In this topic, we look at the different activities needed to establish a CSR policy for an organisation. This includes identifying and engaging with key stakeholders to develop CSR objectives and policy, developing a change management strategy, drafting and incorporating the social responsibility strategy into organisational systems, procedures and processes and then distributing documentation on the CSR strategy.

Key stakeholders The first step in developing a CSR policy is to identify key stakeholders. There can be various stakeholders associated with a CSR in an organisation. For exampe:

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  Senior management Responsible for determining and implementing CSR policy and practices in the organisation.

Board of directors They are ultimately responsible the operation of the organisation and the public perception of the company and its values will be attributed to them.

Employees Employees will look to join and stay with organisations that align with their values.

Customers Customers may prefer organisations that are socially responsible. They may also be required to pay a premium price for the implemented CSR.

Suppliers Supplier may be required to adhere to the CSR policy (e.g. regarding emissions). Stakeholder engagement is a key element of CSR and achieving the triple bottom line. The triple bottom line can be used by organisations to help them move toward a more sustainable future. The tools help to measure, benchmark, set goals, improve and evolve toward a more sustainable model. Three categories make up the triple bottom line theory, but they are not separate entities. Triple Bottom Line works on the assumption that the corporation is a member of the moral community, and this gives it social responsibilities. This theory focuses on sustainability, and requires that any company

People

Prosperity

Planet

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  weigh its actions on three independent scales: economic sustainability, social sustainability, and environmental sustainability. (Source: https://philosophia.uncg.edu/phi361-matteson/module-3-social-responsibility-professionalism-andloyalty/corporate-social-responsibility-and-the-triple-bottom-line/)) loyalty/corporate-social-responsibility-and-the-triple-bottom-line/

Activity: Read 

The triple bottom line explained: https://www.era-environmental.com/blog/sustainability-management-triple-bottomline   line Take any notes to summarise what you have read and keep for future reference.

Once you have identified the stakeholders you will need to then engage with them to consult on the information that you will need to inform the CSR strategy. Stakeholder engagement can include consultation, generating ideas and options, communicating information addressing barriers and resolving problems. The following table highlights some procedures that could be used for maximising engagement in CSR: Engagement

Strategies and techniques

Consultation



 

Staff survey

 

Customer survey

 

Staff suggestion box

 

Brainstorming sessions

 

Staff suggestion box

 

Agenda item at weekly team meetings

 

Researching best practice

 

Blogposts

 

Company intranet

 

Email

 

Team meetings





Generating ideas









Communicating information









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  Engagement

Strategies and techniques

 Addressing barriers and resolving problems

 

Senior management commitment

 

Communication plan

 

Market research







Activity: Read 

Read the following wiki article on stakeholder engagement and CSR: https://en.wikipedia.org/wiki/Stakeholder_engagement https://en.wikipedia.org/wiki/Stakeholder_engagement   Take any notes to summarise what you have read and keep for future reference.

You will also need to source information that will inform the CSR strategy. The following table outlines examples of both internal and external sources of information that would be relevant to a CSR framework including legislation, regulation, standard and codes of practice, organisational objectives, culture and current policies and practices. CSR information information

Legislation, codes of practice, regulations and standards

Information sources 

 

Internet

 

Policies and procedures

 

Experienced staff

 

Strategic Plan

 

Company information sheet

 

Vision statement

 

Staff survey

 

Client survey

 

Company values







Organisational objectives







Organisational culture







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  CSR information information

Information sources 

Current CSR policies



 

Company intranet

 

CSR policy and procedures

 

Recruitment and onboarding policies and procedures

 

CSR Policy and Procedures

 

Interview with executive management





Current CSR practices





Change management  As part of a CSR strategy, you will need to develop change management provisions to address addr ess barriers, challenges, create effective communication and to engage all stakeholders in a shared vision and ownership to attain the organisational CSR goals and objectives. Change may occur within organisational policies, procedures, processes, systems and organisational structure. The best approach is to create a change management plan that includes:  



 



The purpose and reasons for the changes taking place The scope of the change (who it will affect, the impacts on policies, processes, procedures, job roles and structure)

 

The stakeholders involved in the change

 

Expected benefits

 

Milestones that will be achieved

 

A communication plan

 

Associated policies and procedures.











The following change management techniques may be used by an organisation to ensure that CSR strategies are successful adopted into the organisation’s systems, processes and procedures:  

Using frequent and open communication, consultation and engagement strategies

 

Training education, distribution of information and team meetings

 

Supporting middle managers to implement practices

 

Seeking input from a variety of stakeholders

 

Use detailed project planning.











Activity: Watch 

Watch the following embedded video on the main principles for change management.

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  Video: https://www.strategy-business.com/article/rr00006 (04:50) https://www.strategy-business.com/article/rr00006 (04:50) Write down your key takeaways to reflect on what you have watched.

Activity: Read 

Read the following article on CSR and change management: https://hbr.org/2019/01/how-csr-managers-can-inspire-other-leaders-to-act-onsustainability   sustainability Take any notes to summarise what you have read and keep for future reference.

Activity: Group work 

Divide into your project groups. Brainstorm and discuss the following:  

How Covid-19 changes will affect an organisation’s culture, policies, procedures and the way in which it operates.

 

You can relate this to your chosen case study organisation.





Make a note of the outcomes from the discussions and then share with your trainer/assessor in a group facilitated discussion.

Incorporating a social responsibility strategy

Image by Tyler Casey  on  on Unsplash  Unsplash 

 As discussed in the previous topics, the strategy that an organisation chooses to implement must relate to, or consider:  



the context for CSR

 



the organisational goals

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stakeholders

 

best practices

 

change management techniques.

 

CSR drivers



 

expected benefits



 

opportunities



 

barriers









The way a social responsibility strategy is incorporated into organisational systems, procedures and processes can define how successful CSR will be implemented. By providing a strategy that addresses all aspects of an organisation’s operations, CSR can be clearly defined, planned and communicated. Broadly, an organisation can incorporate social responsibility by:

Including in organisational values Develop over time with effective change management

Draw on skills and resources available

CSR Focus on lowering organisational environmental impact

Creating suitable initiatives and projects

Target talent t alent

For example:  



Using organisational values to create a socially responsible culture, such as health and wellbeing, training and education, diversity and inclusivity. o

 



 

this could be by changing policies and procedures to include flexible working hours, parenting payments, working from home options or recruitment and selection procedures to be more diverse and inclusive.

Create projects that will be implemented by researching projects directly related to CSR. o

 

creating eco-friendly workspaces

o

 

initiatives to be waste free, plastic free

 

promoting car-pooling or cycle to work initiatives

o

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Encouraging the younger generation to support and shape policies related to CSR.



 

Modifying or developing new policies and procedures to incorporate CSR activities and initiatives, for example changing procurement policies to include buying sustainable products and using environmentally aware suppliers or procedures for saving energy in work practices.

Activity: Read 

Read through what Woolworths Group are doing in 202 with their corporate responsibility strategy: http://crs.woolworthsgroup.com.au http://crs.woolworthsgroup.com.au   Take any notes to summarise what you have read and keep for future reference.

and discuss discuss  Activity: Research and

Find one company that has failed in their corporate responsibility strategy (you can find these by searching online). Write down the name of the organisation, a brief summary of its business and then outline why the CSR failed. What should have the organisation done to avoid this from happening? Discuss your findings and formulate into a summary that can be presented in a discussion facilitated by your trainer/assessor.

Distributing documentation Within the corporate social responsibility strategy, there will be a number of documents relating to policies, procedures, systems, compliance, regulations, best practice standards and initiatives. The following are some examples of typical documentation that could be distributed to stakeholders, external bodies or to publicise the strategy:  

The CSR strategy

 

Corporate governance, such as value statements, mission statements, codes of conduct

 

Communication plans, change management plans

 

Sustainability, Workplace Health and Safety, Recruitment and selection policies, procedures, and practices









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Financial reports



   

Codes of conduct and ethics Corporate practices, programs and initiatives for CSR activities

 

Guides, information, webcasts, podcasts or induction manuals

 

CSR reports.







The distribution of documents may be via the organisation’s intranet, document management systems, direct email, through workshops, inductions, training and development, meetings and presentations or through a relevant and appropriate communication channel and platform depending on who needs the information.

Activity: Read 

Read the following article to help your understanding the CSR Report: https://www.globalgiving.org/learn/csr-report/ https://www.globalgiving.org/learn/csr-report/   Take any notes to summarise what you have read and keep for future reference.

Activity: Group work 

Divide back into your groups and review the previous activity undertaken and any feedback received. You are required to integrate four CSR practices into policies and procedures for goals relating to Covid-19 and sustainability in the workplace. Who would be the key stakeholders for CSR? Work with your team to develop CSR objectives that would align with the organisational goals. What CSR practices could be integrated into policies and procedures? Using a spreadsheet, demonstrate how an organisation can reduce their energy bill over a year, in relation to electricity used for computers and devices, air conditioning, kitchen equipment, office equipment, heating and lighting. Show an analysis of data and present in a graphical format that can be clearly understood by key decision makers. The purpose will be to show current electricity usage and how this can be reduced over time. You will need to research how to calculate electricity and forecast savings. Submit all work as professionally written documents within the timeframe allocated. !"#$%&'(&) +&%,-"% .)$/%)&$(-)&' 0-''/1/Q 887R8F? 0&#$'/%/&1K ;$%//$Q ;S>)/S C;N F???Q !"#$%&'(& T234 C46 7899: T 02.04; /% 0->/6 ?977@A

 

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  Your trainer/assessor will provide your group with feedback.

Topic 3: Monitoring and evaluating the effectiveness effectivenes s of corporate social responsibility In this final topic, we cover monitoring and evaluating the effectiveness of CSR which includes conducting a review of CSR integration, evaluating CSR against organisational sustainability objectives and recommending improvements to CSR policy and practices.

Reviewing integration of CSR  A good place to start in evaluating the effectiveness of CSR is to conduct a review of the success of its integration within the organisation.  A review can include looking at collected performance data, metrics and benchmarks during monitoring, or feedback from relevant stakeholders. Monitoring activities take place during the implementation of a CSR strategy, while evaluation takes place after the it has been implemented.  Setting up a monitoring and evaluation framework can support assessing how effective the project has been implemented, to what extent it has achieved the expected outcomes, challenges faced and any mitigation needed. Unsplash  Image by Jon Tyson on Tyson on Unsplash 

The framework should broadly contain the following:

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  Clear  C lear goals and objectives

 Using key performance Using





indicators and benchmarks to measure performance

 H How ow both qualitative and quantitative data will be analysed and reported



 V Verifying erifying data is authentic, accurate, relevant, timely and complete



 



 Assignment of of roles and responsibilities responsibilities

 Data D ata to be tracked and measured



 Data D ata collection tools and techniques to be used



 



How information on the evaluation will be reported to stakeholders

The measures used to track performance and evaluate success should be identified in the framework so that lessons learned and recommendations for improvements can be made after the review.  Some areas to measure could be:  

revenue/profit

 

reputation

 

recruitment selection and retention

 

business relationships

 

community impact

 

sustainability/environmental performance

 

stakeholder satisfaction.















For CSR monitoring, an organisation would need to identify specific objectives so that these can be evaluated against metrics that will demonstrate either the success or failure of a CSR strategy. Every area and strategy will contain different measures of success. Some of these could be:    

using benchmarks against high performance companies implementing CSR

 

measuring CSR initiatives

 

using key performance indicators and metrics

 

using industry standards

 

digital media data analytics











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obtaining feedback



  seeking recognition for best practice. Measures should be SMART (Specific, Measurable, Achievable, Reliable and Time-bound). For example:  A KPI used to measure recruitment and selection and retention could be: By 2023 we will have decreased staff turnover by 20%.

 A KPI used to measure environmental performance could be:  A 15% reduction red uction in e energy nergy a and nd utility bills over the next n ext six mo months. nths.

 A benchmark could be to qualify or win a sustainability best practice award for CSR Survey to stakeholders requesting feedback on policies and procedures.

 A review of organisational sustainability objectives against outcomes and results  At the top level, these measures will allow an organisation to make improvements, focus on programs that need the most support, build upon the effectiveness of the CSR initiatives being implemented and identify where improvements are needed. The reviews conducted must be with the relevant people involved in the project, such as key decision makers, users of the system, senior management, project managers, admin staff. Activity: Read 

Read the following article on benchmarking: https://www.nibusinessinfo.co.uk/content/measure-performance-and-set-targets   https://www.nibusinessinfo.co.uk/content/measure-performance-and-set-targets Take any notes to summarise what you have read and keep for future reference.

Recommending improvements Through continual monitoring and evaluating CSR activities and how it has been integrated within the organisation, you can identify successes, challenges, barriers, opportunities, and improvements. The information collected from the review and evaluation process should identify what changes are needed to policies and practices to improve the social responsibility being integrated. For example, a review may show that outcomes and results are not meeting expected targets, so these need to be addressed and improvements recommended. !"#$%&'(&) +&%,-"% .)$/%)&$(-)&' 0-''/1/Q 887R8F? 0&#$'/%/&1K ;$%//$Q ;S>)/S C;N F???Q !"#$%&'(& T234 C46 7899: T 02.04; /% 0->/6 ?977@A

   

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  Continuous improvement is a method that can be used to ensure that the organisation isn’t approaching CSR as a one-off event. There can be constant change, new trends, expansion, external environmental effects and market developments that encompasses a dynamic learning process. The Plan Do Check Act cycle (PDCA), is a systematic way to implement continuous improvement within an organisation. The standard steps within the PDCA model are as follows:  

Plan: Establish objectives and processes required to deliver the desired results.

 

Do: Implement the process developed.

 

Check: Monitor and evaluate the implemented process by testing the results against the predetermined objectives

 

Act: Apply actions necessary for improvement if the results require changes.









The improvements recommended could be to address barriers, resistance to meet social responsibility practices, addressing gaps due to change, development of new policies or practices, training and education, or making modifications to policy and practices that have not been effective. Activity: Read 

Read the following article on evaluating the effectiveness of CSR: https://artemis.im/evaluate-your-csr-program-effectively/   https://artemis.im/evaluate-your-csr-program-effectively/ Take any notes to summarise what you have read and keep for future reference.

Activity: Group work 

Divide back into your groups and review the previous activity undertaken and any feedback received. Discuss how you could review the integration of CSR for the organisation. How well do you think the organisation met their sustainability objectives? What improvements could you recommend for the organisation to CSR policy and practices based on the information you have researched? Submit all work as professionally written documents within the timeframe allocated. Your trainer/assessor will provide your group with feedback.

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