Broadcasting Scenario Model

BROADCASTING SCENARIO MODEL Purchase of Broadcasting Channel

ST = Short-term = Year 1 to 2 LT = Long-term = Year 2 +

Option 1 Fully owned and managed Broadcasting

Block purchase of Airtime from ATN channel

Broadcasting Scenario

Option 2 Hire/Lease facilities and infrastructure Set-up own Broadcasting and uplink

Option 3 Using own and Leased facilities & solutions

Purpose of Life TV Registration Number 4138904

Facility, Location and Format - Solution = ST & LT - Complete infrastructure - Top EPG positioning - Immediate start

- Solution = ST - Budget infrastructure Out-sourced - Low EPG Broadcasting positioning operations - Immediate start - Marketing challenge

- Solution = ST to LT - Adequate infrastructure - EPG negotiable - Subjective start

Copyright2004