British Handball th
10 November 2009
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Be a part of our success
"I'm happy to say it loud and proud, I like handball. I think it's a cracking sport and will be looking out for its progress."
Matt Slater, BBC Olympic Correspondent
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Overview In August 2012 millions of people across the globe will be watching the greatest sporting event of all – the Olympic Games. On this occasion it will be the first time that British athletes have competed in one of the most popular spectator sports in the Olympics. The British Handball performance target for 2012 is a top 8 finish for both the Men’s and Women’s Handball teams that will compete in the Olympic competition, and whilst this is a stretch target for GB, it is achievable by virtue of the fact that it has been done before by other host nations. nations. Prior to the Seoul Oly Olympic mpic Games, Korea had no international experience yet went on to win Gold and Silver in the Handball tournament. More recently China women won two games to make it through thro ugh to the second part of the Beijing Olympic tournament and achieved a top 8 finish. Handball may not be amongst the top sports in Britain but it is a truly global sport with millions of participants and huge TV audiences, whereas Netball, one of the most popular British women’s sports is not an Olympic sport, is played in far fewer countries in the world, particularly Europe where handball is one of the most popular sports. In Germ Germany any in 2007, the final of the men’s World Handball Championship drew the top audience of the year (16.2 million), and the highest non-football sports audience for over a decade. Handball also accounted for the top sports audiences in the sport’s strongholds of Denmark and Norway* whilst in 2008 the Women’s European Championships in Macedonia attracted viewing figures of 352 Million. **
As a partner you will make a significant impact to the likelihood of GB handball team success through increased training and international competition opportunities. As a minority sport in Britain Handball is likely to receive strong media attention as the underdog. The opportunity to be associated with this story extends from top sponsor, kit sponsor, event sponsor, courtside and floor advertising, athlete images, PR, press, web and TV coverage.
* http://www.sportbusiness.com/news/163942/rugby-and-handball-knock-football-off-euro-viewing-perch **http://www.infrontsports.com/uploads/media/Handball_EHF_FS_V_09_09.pdf **http://www.infrontsports.com/uploads/media/Handball_EHF_FS_V_09_09.pdf
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GB Handball Players in Europe Presently there are players based in clubs in 7 European countries.
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Target markets
Our media and promotional campaign is aimed directly at the following demographic and psychographic groups: 1. Handball enthusiasts—people from all walks of life that play handball more than 20 times per year. Generally aged between 16-40 and often of European descent or students with a good knowledge of handball. 2. Handball adventurers – Aged 28 –45, who may have dropped out of sport and are looking for a new sport experience either for social or fitness reasons. 3. Netball Players—By far the greatest number of Women’s sports enthusiasts in Britain and a key target audience for handball given that Netball is not an Olympic Sport and has attributes that cannot be found in Netball such as contact. 4. Sport enthusiasts enthusiasts-- Adults who are kee keen n to explore a variety of sports and broaden their sporting experience. Here we will also be targeting large sport fan bases such as football clubs. This year we have held a promotional event at half time during Crystal Palace v Blackpool in front of 15,000 supporters and we have had a photoshoot at Leyton Orient FC during at training tr aining session nearby. Both of which received coverage on their official websites. 5. New players—predominantly young people under the age of 18 who have been exposed to handball recently, usually through school. 6. London 2012 Olympic supporters – The general public who may not usually follow sport but will be interested to find out more about Olympic sports but who could be converted to support the ‘underdogs’ in the way in which Curling raised the British publics interested in an unprecedented fashion in 2002. 7. European – With the media attention surrounding GB players based in European clubs and recent successful campaigns by the GB team, there is a strong interest in British Handball as we prepare for the 2012 Olympics.
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Market Research We will be embarking upon comprehensive market research in 2010. We are happy to include up to four questions on top or team sponsor’s behalf and will provide them with full results of the research.
Media plan Based upon our identified target market, we have created a media plan that will generate interest in and awareness of the GB Handball teams, while specifically targeting our key markets.
Television
Whilst we have been the subject of several TV interviews and news articles relating to funding cuts and 2012 prospects, we have now entered a new phase of TV coverage of the sport as opposed to human interest coverage. This has been achieved by British Handball paying for the production costs and the broadcaster providing free broadcasts and break bumpers although on this occasion they were not taken advantage of due to short notice. th
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Sky Sports Xtra showed the GBR v FRA Women’s Euro qualifier on 5 and 6 November with two of those broadcasts being transmitted at 6pm and 10am. These were one hour transmissions with 8 break bumpers. (Copy of the broadcast available) This broadcast was presented by Neil Cole an experienced presenter of World Rally fame, and commented by our own Paul Bray who is the voice of European Handball on Eurosport.
The forthcoming Euro Championship clashes with Iceland in March and Austria in May are planned to be shown by Sky Sports in a similar fashion and these are expected to be shown live in UK as well as broadcast to Iceland and Austria.
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Radio
We have always been able to secure studio interviews with BBC 5 Live and local BBC radio stations ahead of GB home matches. We will pursue opportunities with independent radio stations to increase the radio exposure particularly to expose the sponsor brand and association. Newspaper
Newspaper coverage is good, both in national dailies and regional newspapers. Invariably these include a good photo opportunity and are also repeated on the newspaper websites. Magazines
We have recently received an 8 page feature in SportPro magazine and have had several other features in other women’s magazines and websites. For example, GB www.womensportreport.com.. winger Kelsi Fairbrother provides regular blogs on www.womensportreport.com
Other promotion In addition to paid and promotional media, we provide a weekly ‘newsletter’ and specific press releases to over 450 media contacts through our media partner Snowdons Sport Media. Publicity
We have been fortunate enough to secure the services of one of the country’s top design houses, Saatchi and Saatchi Design, who have designed a new brand image for us which has created a huge amount of interest. We are seeking to engage a PR agency to act on our behalf as a value in kind sponsorship deal. Discussions are underway with a potential partner and we expect to announce this in January 2010.
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Website and e-marketing
We have a primary website—www.britishhandball.com —averaging 10,000 hits per month. The website includes a wide variety of information about the sport, its athletes, sponsors, and information for people wanting to find out more about the sport, and is featured on all appropriate media promotion and publicity. There is an e-newsletter sign-up on the site which presently has 1500 subscribers who receive a weekly newsletter and updates about any forthcoming events. We also have a video website website www.britishhandball.tv www.britishhandball.tv where athletes have their own channels which can be branded by a sponsor and intro and exit adverts can be added to the video clips. Sponsor banners can also be provided on this site. The latest tool that we are using is an audio platform called Ipadio, Ipadio, www.ipadio.com www.ipadio.com www.britishhandball.com homepage) where athletes and coaches can (see player on on www.britishhandball.com communicate with the public to bring them closer to their UK fanbase. This also offers branding opportunities. Signage
At official home GB matches there are 24 courtside advertising boards available, and opportunities for floor vinyls, 1 centre and 2 in each half of the court. Where possible we utilize hoardings in municipal sites near to the match venue and at Liverpool recently we purchased 20 boards on Mersey Rail station sites which were highly visible. At events the venues will provide marketing opportunities many of which are free and include newspaper ads, posters and flyer distribution most of which can be branded. Business Partners
We have a young and growing business club through which we can promote events and market our teams. http://britishhand ttp://britishhandball.worldhandba ball.worldhandball.com/DesktopDefault.as ll.com/DesktopDefault.aspx?menuid=1766 px?menuid=1766 8
Leverage ideas Some of the areas in which we feel you we may be able to contribute to your promotion might be:
Promote your brand and increasing awareness of your brand both in UK and
Europe through placing your logo on our players clothing and travel luggage, courtside advertising at matches and through presentation opportunities such as ‘GB Handball brought to you by sponsor A’ A’ etc. pr inted publication. Placing your logo on website and printed
Possible branding of GB training balls
Provide added value through association with an Olympic sport
Provide an opportunity for your customers and employees to ‘get behind’ an
Olympic team with whom they can interact through online events and by attending matches, social networking
Branding of a mascot at all GB games and promotional events
Fly the flag for British sport as a company who cares and who has made a real
difference to British sports Men & Women.
Liverpool Watch a short video of the girls girls in action at the Echo Arena in Liverpool 9
Sponsorship
British Handball has a tiered sponsorship structure as follows:
TOP SPONSOR > £100,000 pa
Corporate Sponsor > £10,000 pa VIK and or Cash
Men’s Team
Women’s Team
Sponsor > £50,000
Sponsor > £50,000
Corporate Sponsor > £10,000 pa VIK and or Cash
Corporate Sponsor > £10,000 pa VIK and or Cash
Corporate Sponsor > £10,000 pa VIK and or Cash
Corporate Sponsor > £10,000 pa VIK and or Cash
50 Business Club Supporters / Smaller VIK Partners > £500 pa each (First Year Introductory Offer)
The length of agreement and specific terms are totally negotiable.
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TOP SPONSOR – Minimum Benefits Name Associated with British Handball
Access to Athlete Image
Courtside Advertising Publications
Clothing
Website and e-media.
Corporate Hospitality British Handball Logo Events
Sponsor name always used whenever British Handball is used. E.g. British Handball in association with sponsor name. At all public appearances on all occasions that GB teams come together and on 1 occasion per year with each individual or small group of athlete athletes. s. Use of athlete images on corporate material and press releases relating to the partnership. 4 x courtside advertising boards at all GB home games (Men and Women) Sponsor name on all British Handball literature, full page advertisement in all match programmes and logo on all other British Handball publications. Logo shown on weekly Handball News header. Prime position on all playing kit, logo on all luggage and casual wear. Bespoke branded clothing for sponsor/team special events. Logo permanently displayed on www.britishhandball.com www.britishhandball.com in prime position. Logo always displayed on other BHA websites and e mailings. Logo shown on britishhandball.com email footers. 10 VIP tickets and 50 standard tickets at each home game All BHA devices may be used by the top sponsor. Branding at PR events, BHA partner events, and Business club lunches. Sampling and product launch opportunities. 11
TEAM SPONSOR – Minimum Benefits Name Associated with team Access to Athlete Image
Courtside Advertising
Publications
Clothing
Website and e-media.
Corporate Hospitality British Handball Logo Events
Sponsor name used in association with either Men’s or Women’s team. At all matches and on 2 occasion per year with each individual or small group of athletes. Use of athlete im images ages on corporate material and press releases relating to the partnership. 2 x courtside advertising boards at all GB home games (Men or Women) and centre vinyl. Sponsor name on all British Handball literature, full page advertisement in all match programmes and logo on all other British Handball. Logo shown on weekly Handball News header. Secondary position on all playing kit, logo on all luggage and casual wear. Bespoke branded clothing for sponsor/team special events. Logo permanently displayed on www.britishhandball.com www.britishhandball.com Logo always displayed on other BHA websites and e mailings relating to the team. 10 VIP tickets and 50 standard tickets at each home game All BHA devices may be used by the team sponsor. Branding at Matches and PR events relating to the team. Sampling and product launch opportunities
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CORPORATE SPONSOR – Minimum Benefits Access to Athlete Image Access to stock athlete images on corporate material and press releases Courtside Advertising Publications
Clothing Website Corporate Hospitality British Handball Logo Events
relating to the partnership. 1 x courtside advertising boards at all GB home games (Men and Women) Sponsor name on all British Handball literature, 1/2 page advertisement in all match programmes and logo on all other British Handball publications. Logo shown on weekly Handball News footer. Logo featured on all playing kit Logo displayed on www.britishhandball.com www.britishhandball.com 5 VIP tickets and 20 standard tickets at each home game All BHA devices may be used by the corporate sponsor. Branding / promotional opportunities at Matches and PR events and Business club events.
Costs Costs associated with activation i.e. events, corporate hospitality (in addition to VIP tickets) travel and hotel cost relating to athlete appearances, branding of clothing, advertising boards etc. will be borne by the sponsor. British Handball is vat registered and any figures f igures quoted are exclusive of vat. Each party will bear its own legal costs in relation to any sponsorship agreement.
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Contact Information Adam Walker Managing Partner Oaks Consultancy +44(0)774 777 8447 +44 (0)1676 521036
[email protected] [email protected]
Paul Goodwin Chief Executive British Handball +44 (0)797 047 4714
[email protected] [email protected] Frazer Snowdon British Handball Media Officer +44 (0)786 600 4382
[email protected] [email protected]
www.britishhandball.com www.britishhandball.com www.britishhandball.tv www.britishhandball.tv www.englandhandball.com www.englandhandball.com www.scottishhandball.com www.scottishhandball.com
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