Brand Nutrilite Story

October 6, 2017 | Author: The entrepreneur | Category: Agriculture, Land Management, Agronomy, Food & Wine, Food And Drink
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check out this nutrilite story a short information about nutrilite, how it was founded and its achievements...

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3354 N+W Nutrilite Story 2pp 5

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NUTRILITE

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The Best of Nature – The Best of Science™ NUTRILITE branded supplements are selectively distributed worldwide. NUTRILITE products are developed to exacting quality standards, using leading-edge technology and employing some of the best and brightest talent in the field of nutrition.

Research and development at Nutrilite comprises the combined efforts of leading scientists, researchers and nutritionists, together with formulation and analytical experts. Their combined goal is to identify and deliver nature’s most beneficial compounds. This is achieved by growing plants and processing plant concentrates that are important to our health and well being. Carl Rehnborg, founder of the NUTRILITE™ brand began selling what is believed to be the first ever multivitamin/multimineral food supplement produced and marketed in the United States. That was 1934. This year Nutrilite will celebrate its 70th anniversary of producing high-quality plant-based nutritional supplements.

Today, there are more than 1,000 people working at the Nutrilite facilities who support the Nutrilite brands. Millions of people in more than 50 countries worldwide rely on the integrity and nutritional excellence of Nutrilite. The success of the NUTRILITE brand is based on a commitment to total customer satisfaction. This can only be achieved through reliable delivery of products that continually meet or exceed customers’ expectations.

Rehnborg in China

That first multivitamin/multimineral product was created by Carl, following his work in China. He theorised that humans did not consume adequate amounts of plant material, which he believed contained many healthenhancing compounds.

With 70 years of nutrition leadership and innovation, Nutrilite delivers The Best of Nature – The Best of Science™.

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Carl’s theories were ahead of his times, and his conviction led him to develop a process for dehydrating and concentrating nutrient-rich plant materials into powders that could be encapsulated or formed into tablets. In 1934, he created his new business, which he renamed ‘Nutrilite’ in 1939.

Carl Rehnborg

NUTRILITE Information

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Nutrilite Scientists

NUTRILITE is the only global vitamin and mineral brand to grow, harvest and process plants on their own certified organic farms*. (Certified by official certification agencies in accordance with the laws of the country where the farms are located.) No other supplement company in the world owns more farmland, utilising organic farming practices to research, develop and produce its own exclusive plant concentrates. Strict organic farming practices are used at the Nutrilite farms where plants are grown as ingredients for Nutrilite products. These practices promote healthier plants and soils by avoiding synthetic chemical pesticides, herbicides, and fertilisers. It results in plants that resist disease and insects. Nutrilite crops are grown in accordance with nature. That means replenishing the soil instead of depleting its nutrients and using nature rather than chemicals to control weeds, insects and other harmful predators. Nutrilite’s sustainable farming techniques for the past seven decades have included: soil solarisation, integrated pest management system, composting and recycling efforts putting natural materials back into the soil. All products left over from the processing of plants are recycled into the composting operation to be returned to the soil in a few short months as valuable nutrients. Nutrilite have one of the largest scientific staffs in the industry. Nearly 100 scientists conduct tests on NUTRILITE products, ranging from clinical trials to quality assurance.

NUTRILITE Farms Nutrilite owns four farms in Brazil, Mexico, and the United States: n

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Located in central Brazil, just three degrees south of the equator, there are 4,100 acres (1,659 hectares) of prime farmland where Nutrilite cultivates acerola cherries – which are one of the world’s richest sources of Vitamin C. Other crops include mango, pineapple, coconut, and tropical herbs. Located in central Mexico, there are 1,353 acres (547 hectares) of farmland where Nutrilite harvests watercress and alfalfa. It has 25 test plots of vegetables and herbs that are studied for their nutritional value. Located in Lakeview in southern California, US, there are 630 acres (255 hectares) of farmland where Nutrilite grows alfalfa, parsley, carrots, and broccoli. Located in Trout Lake in southern Washington, US, there are 699 acres (282 hectares) of farmland where Nutrilite can grow up to 70 botanicals and 3 million pounds of herbs every year, including echinacea and chamomile.

*Based on a survey of global vitamin and dietary supplement brands conducted by Euromonitor International

NUTRILITE is the World’s leading brand of vitamins, minerals and dietary supplements. (In tablet/capsule form, based on 2004 sales as supported by studies conducted by Euromonitor International.)

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