Sheryl Matton is an exceptional marketing leader with a consistent track record of over-achievement for a global technol...
SHERYL G. MATTON
[email protected] Smyrna, Georgia 30080
678-488-7958 PROFILE
linkedin.com/in/sherylmatton
Exceptional marketing leader with a consistent track record of over-achievement for a global technology brand. Professional strategist and marketing consultant skilled in market management, brand development, strategy and messaging development for products and services. Proven ability to lead both teams and initiatives to contribute to the achievement of company revenue goals. Marketing Management B2B Marketing Marketing Communication Channel Marketing Product Marketing with P&L
Market Segmentation Marketing Analysis Competitive Intelligence Big Data Analytics Social Media Marketing
Business Alliances Brand Management Lead Generation Sales Enablement Sales Training
PROFESSIONAL EXPERIENCE IBM CORPORATION – Atlanta, GA Marketing Segment Manager – IBM (2011-2013) Developed and executed the brand market strategy plan for System z Mainframe solutions, which became the blueprint for all of our go-to-market activities. Included strengths, weaknesses, opportunities and threats, (SWOT) to help build a viable marketing plan. Segmented client base into sub-segments based on buying criteria. Promoted solutions into the Financial Services Sector and Telco Industry for analytics, mobility and cloud computing. Utilized market analysis, competitive intelligence and sales collaboration to develop marketing strategies, web–based/social media promotions and events for System z. Results included: 2012 sales attainment of 112% in an eroding marketplace. $80M in lead revenue from IT client events, leading all brands in lead generation. Senior Marketing Strategist – Dynamic Infrastructure Initiative (2007-2011) Team leader for overall development of brand strategy for the Dynamic Infrastructure initiative as part of IBM’s strategic Smarter Planet corporate marketing campaign. Built out collateral and sales materials and worked with industry analysts to build out industry white papers. Results included: Successful leadership of content and deployment team resulting in VP Leadership Award. Delivered education and training programs to Worldwide Sales and Marketing organizations, reaching in excess of 5,000 sales and marketing professionals. Dynamic Infrastructure strategy was widely accepted by sales people as highly effective in articulating IBM’s overall IT Infrastructure strategy to high end clients.
SHERYL G. MATTON
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Senior Marketing Strategist IBM Systems (2001-2006) Working across 4 product families, created and deployed the IBM Systems marketing strategy, brand messaging and overall content development resulting in VP Leadership Award. Was Systems Evangelist for overall IBM Systems strategy, presenting at WW Education and Training to global sales organizations. Grew marketshare for IBM Systems by 22% YTY. Created business marketing plan with competitive evaluation and assessments, showcasing IBM Systems’ strengths and overall positioning in the marketplace. Worldwide Segment Executive – AS /400 Division; Financial Services (1997-1999) Responsible for marketing the AS/400 brand to senior executives in the banking industry and development of software business partner marketing programs. Developed IBM Business Partner strategy for Financial Services Sector for AS/400, resulting in an increase of sponsored partners by 18%. Provided worldwide executive consulting for AS/400 strategy with banking clients. Planned and participated in sales calls on key account customers and prospects. Delivered education for Sales and Marketing teams on overall competitive strategy. North American Sales Executive – Financial Services – General Business (1995-1997) Created Check Imaging Solution with BancTec including management of full P&L. Developed sales alliances with Business Partners for Check and Image Processing Systems. Hired and managed 6-person sales team for Check and Image Processing Systems. Exceeded quota of $15-$24M over three years in territory. Marketing Manager- IBM for BellSouth Account (1992-1995) Managed Sales Team for Directory Assistance, Mobility and Tolling Systems. Exceeded quota assignments of $61M - $82M over three years in territory. Manger of the Year Award for 135% of quota attainment and leadership. HONORS AND AWARDS VP Leadership Award for Dynamic Infrastructure strategy VP Leadership Award for IBM Systems development (4) Bravo Awards (Marketing Management Awards) (9) 100% Clubs for Quota Achievement (2) Golden Circle Awards for Quota Over Achievement (4) Regional Manager Awards for top attainment in sales (1) Chairman’s Circle Award- Top 1% of sellers EDUCATION & PROFESSIONAL DEVELOPMENT
Bachelor of Science in Business Administration, Marketing Research & Statistics Minor University of Florida IBM Marketing Duke University curriculum IBM Management Development Program – Columbia University
