Brand Awareness Questionnaire Sample

Brand Awareness Questionnaire Sample:  

Name:

Address:

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Phone Number: ____________________  Email id:

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Q1. When you hear about a product category, can you recall our products? a) Yes   b) No Q2. What is the serial number of our product in the brand recall order? a) 1   b) 2 c) 3 d) More than 3 e) None Q3. Which products of our company are you aware of?  ________________________________________________________  Q4. Which of the following is true for our product? a) It is a niche product targeting to only a particular segment  b) It is a commodity product c) It has a differentiation differentiation strategy strategy for different segments d) None Q5. Can you name the personality who endorses our products in advertisements? Q6. Can you quote the price and quantity of different packages of our product?

 _________________________________________________________  Q7. Do you know who our competitors are? a) Yes   b) No Is yes, please name a few ___________________________________________  Q8. Which of the following touch points have you been exposed to? a) Exhibitions   b) Point of sales c) Showrooms d) Sales representatives e) Other _____________________________________________________  Q9. What is the market share of our product? a) < 5 %   b) 5 % – 35 % c) 35 % – 55 % d) > 40 % e) Don’t know