Boost Your Beverage Sales by Selling Your Product to Distributors

Boost Your Beverage Sales by Selling Your Product to Distributors, Retailers and Consumers Boosting Beverage Sales and Distribution is one of the greatest challenges a beverage manufacturer will face. Hundreds of new beverages are introduced every year and only a handful are successful at gaining distribution and getting placed in retail stores.. New Beverages are the life blood of beverage distributors and retailers and they are constantly looking for new and innovative beverages to offer their customers. In order to Boost beverage sales and increase store traffic, retailers must offer their consumers new and unique beverages that also add to their bottom line. Boost My Product will show you various ways to boost your beverage sales and distribution.

Paul Gage the owner of Boost Sales and Marketing,LLC has successfully sold beverages for Pepsi Bottling Group, Coors Brewing Company and Miller Brewing Company. He has proven strategies and techniques to sell a new beverage into retail accounts and beverage distributorships. Paul Gage has developed proven sales and marketing strategies that will not only attract distributors, retailers and consumers to your new beverage but will motivate them to purchase your new beverage over and over. You can have the best tasting beverage in the world and if consumers are not aware of it, then your new beverage is not going to succeed.

Building your brand and getting exposure can be extremely tough for any new beverage manufacturer especially if you don't understand how the beverage industry works. Boost My Product will show you creative ways to get your new beverage in front of beverage distributors, retail buyers and ultimately the end consumer.

Beverage Distributors and Wholesalers are NOT Created Equal DSD Beverage Distributors are considered the best distributors at distributing a new beverage product. Selling your new beverage to just any distributor could possible be the biggest mistake you can make. You need a distributor that specializes in selling beverages and who can add value to the retailer by merchandising your beverage in a way that will boost sales. Direct Store Delivery Distributors will merchandise your product and put your beverage in the best position in the store and on the shelf to Boost your Beverage Sales. Your new beverage is going to face heavy competition in the retailers store and proper execution from the distributor sales rep is going to be critical to your success. You have to be able to get a distributor to focus on your beverage which can prove a challenge if your beverage is not flying off the shelf.

Beverage Sales and Marketing Strategies Developing a creative Sales and Marketing Plan that attracts beverage distributors, retailers and consumers to your new beverage is critically important to the success of your new beverage. Retailers and Distributors are interested in making a certain margin/profit from your beverage. They want to see your marketing plan for driving traffic to their accounts and getting consumers to purchase your new product. Selling your new beverage to a distributor and major retailers means absolutely nothing if Consumers do not purchase your product. You are not going to stay in business very long if your new beverage collects dust in the distributors warehouse or on the retailers shelf. The Fastest way to get your new beverage removed from any retail account is by not getting the pull you had hoped for. In order to generate exciting sales numbers, You need to learn a variety of Sales and Marketing strategies that you can implement in any retail account (on or off premise). Beverage Manufacturers Need To Learn How To: • Execute Successful Sales Promotions that will upset your competition and boost the retailers, distributors and your bottom line • Offer Valuable Incentives to Motivate Distributor Sales-Reps, Retailers and their employees to promote your new beverage • Use Attractive Promotional Models to Sample your new beverage and educate targeted consumers

• Strategically gain floor, shelf and cooler space for your new beverage that will create impulse purchases and boost your new beverage sales • Build a Valuable Relationship with Retailers and Distributors and become a beverage expert... "Own The Account" "Roll Up Your Sleeves and

Execute" Creative Beverage Sales Promotions Will Boost Sales Promoting your new beverage to consumers must be done in a unique way that will draw attention to your beverage. You can not expect dramatic results if you do what your competition is doing or has done in the past. You want to create a "cult" like following for your beverage. If you can create a trend and develop loyal consumers for your new beverage, then you will not have to worry about your competition. Beverage Promotions must be exciting, alluring and most of all entertaining. You must build a meaningful relationship with your consumers that will build loyalty towards your brand. Creative sales promotions that reward and entertain your consumers will do just that... Promotional Models can quickly and effectively boost your beverage sales and distribution by getting consumers to sample and purchase your beverage. Paul Gage and Miller Lite Promotional Models in Hollywood, Ca

Retailers and beverage distributors will focus on your beverage if you support the sales of your beverage. Retail buyers want to carry a beverage that drives traffic to their stores and adds money to their bottom line. Distributors are in business to deliver your brand to retail accounts and retailers are in business to make your beverage available to consumers. Manufacturers are responsible for making a great tasting beverage and motivating consumers to purchase it over and over again.

Narang jv ...... arang Hospitality, the Mumbai-based importer and distributor of Danone’s premium packaged water brand Evian, has split its business into three verticals, following a joint venture (JV) with the French food major. Two of the verticals, Danone Narang Beverages and Narang Access, would have investments from Danone, said Rahul Narang, managing director and chief executive officer of Narang Group, which controls Narang Hospitality. Click here for Cloud Computing

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He declined to divulge the quantum of investment and the stakes held by Danone in these two verticals. “It is substantial,” he said. “Danone Narang Beverages will be the manufacturer and brand custodian of Qua and Qua+ beverages. Qua is a natural mineral water brand that we launched last year and Qua+ are functional beverages that we got into subsequently. Both these products have been transferred to the JV now.” Narang Access, on the other hand, is a sales and distribution venture, where the company will undertake sales and distribution of multiple products, including Evian, Perrier, Orangina, Red Bull, Qua and Qua+, according to Narang. The third vertical, Narang Connect, is a company owned completely by Narang Group. “Here we undertake sales and distribution of Illy Coffee, Lindt Chocolates and Ronnefeldt Tea, a tea brand from Germany. This vertical is not part of the JV,” said Narang. An e-mail questionnaire sent to Danone elicited no response. The Danone-Narang venture will be the second after the French food major’s tie-up with Yakult Honsha of Japan a few years ago. The 50:50 JV, called Yakult Danone India, has since launched a probiotic health drink called Yakult. The product is endorsed by Bollywood actress Kajol. In an earlier interaction with Business Standard, Yakult Danone’s director, commercial, Kenichi Nakane had said the company would launch more products as the category expanded in India. The probiotic food & beverage market, estimated to be below Rs 100 crore, is growing at a compounded annual growth rate of about 14 per cent, according to analysts. Nestle, Mother Dairy and Amul are among the key players in this sector. Internationally, the $3.14-billion Japanese major is considered to be strong in the probiotic space, with products ranging from yoghurts to drinks etc. The $19-billion Groupe Danone also has its own range of probiotic products under the Actimel line. This along with allied dairy products, under brands such as Activia, Danonino and Danacol, makes up 60 per cent of the group’s sales, according to its results for the calendar year 2009. In India, Danone, through its wholly-owned subsidiary Danone India, has so far launched three products, including chocolate smoothies Choco Plus in Hyderabad, plain yogurts Danone Dahi and a range of flavoured yogurt