Big Bazaar Project

A

PROJECT REPORT ON

“CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR”

In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011)

UNDER THE GUIDANCE OF: Prof. Dr. Seema Girdhar (Marketing Faculty)

SUBMITTED TO:

SUBMITTED BY:

Prof. Dr. Seema Girdhar

HARLEEN KAUR

(Marketing Faculty)

Roll no. - 6005

GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75, Punjabi Bagh, New Delhi-110026

A

PROJECT REPORT ON

“CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR”

In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011)

UNDER THE GUIDANCE OF: Prof. Dr. Seema Girdhar (Marketing Faculty)

SUBMITTED TO:

SUBMITTED BY:

Prof. Dr. Seema Girdhar

HARLEENKAUR

(Marketing Faculty)

Roll no. - 6006

GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75, Punjabi Bagh, New Delhi-110026

CERTIFICATE

This is to certify that Miss.Harleen Kaur, student of Guru Nanak Institute of Management has completed her Project report on “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” in the year 2009-2011 in final fulfillment of Post Graduate Diploma in Business Management (PGDBM). She has successfully completed the project under my constant guidance and support.

Signature of Project Guide

(DR. SEEMA GIRDHAR)

DECLARATION

I hereby declare that the Project report titled “CUSTOMER SERVICES WITH REFERENCE TO BIG BAZAAR” is my original work and has not been published or submitted for any degree, diploma or other similar titles elsewhere. This has been undertaken for the purpose of partial fulfillment of Post Graduate Diploma in Business Management at Guru Nanak Institute of Management.

Date:

Harleen Kaur Roll no.: 6006

PREFACE

This project report attempts to bring under one cover the entire hard work and dedication put in by me in the completion of the project work on Customer services with reference to Big bazaar. I have expressed my experiences in my own simple way. I hope who goes through it will find it interesting and worth reading. All constructive feedback is cordially invited.

ACKNOWLEDGMENT

It is really a matter of pleasure for me to get an opportunity to thank all the persons who contributed directly or indirectly for the successful completion of the project report, “Customer Services With reference To Big Bazaar”. First of all I am extremely thankful to my college Guru Nanak Institute of Management for providing me with this opportunity and for all its cooperation and contribution. I also express my gratitude to my Project mentor and guide Prof. Dr. Seema Girdhar. I am highly thankful to our respected project guide for giving me the encouragement and freedom to conduct my project. I am also grateful to all my faculty members for their valuable guidance and suggestions for my entire study. I would also like to thank the Big Bazaar team for extending their valuable time and cooperation.

Harleen kaur Roll No.: 6006

INDEX

CONTENTS 1.

INTRODUCTION

2.

COMPANY PROFILE

3.

MARKETING MIX

4.

CUSTOMER SERVICES IN BIG BAZAAR

5.

SWOT ANALYSIS

6.

RESEARCH METHODOLOGY

7.

DATA ANALYSIS

8.

FINDINGS OF THE REPORT

9.

CONCLUSION

10.

RECOMMENDATIONS

11.

BIBLIOGRAPHY

12.

ANNEXURE: QUESTIONNAIRE

INTRODUCTION

Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer marker. Headquartered in Mumbai (Bombay), the company operates over 5 million square feet of retail space, has over 450 stores across 40 cities in India and employs over 18,000people. The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include, Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station. The company also operates an online portal, futurebazaar.com. As customers tastes and preferences are changing, the market scenario is also changing from time to time. It is the changing tastes and preference of customer which has bought in a change in the market. Income level of the people has changed. New generation people are no more dependent on haat market and far off departmental stores. Today we can see a new era in market with the opening up of many departmental stores, hyper market, shoppers stop, malls, branded retail outlets and specialty stores. . My study is based on a survey done on customers of a hypermarket named big bazaar. Big bazaar is a new type of market which came into existence in India since 1994. It is owned by pantaloon retail India Ltd. It is a type of market where various kinds of products are available under one roof. My study is on determining the customers buying behavior of customers in big bazaar and the satisfaction level of customers in big bazaar. My study will find out the current status of big bazaar and determine where it stands in the current

market. This market field survey will help in knowing the present customers tastes and preferences. It will help me in estimating the customers future needs, wants & demands.

COMPANY PROFILE

BIG BAZAAR

Big Bazaar is a chain of hypermarkets in India, with more than 100 stores in operation. It is a subsidiary of Future Group Venture Ltd's, and follows the business model of United States-based Wal-Mart. Facilities offered by Big Bazaar Online shopping: Big Bazaar has an official website, FutureBazaar.com, which is one of the most favorite sites among people of India for online shopping. Future Bazaar is an online business venture of Future Group, which sells an assortment of products such as fashion, which includes merchandise for men and women, mobile accessories, mobile handsets and electronics like home theatres, video cameras, digital camera, LCD TVs, kitchen appliances and many more. Discounts: “Hfte ka sabse sasta din was introduced by the Big Bazaar, wherein extra and special discounts were offered on Wednesday every week, to attract the potential buyers into their store. Security check: At each exit of Big Bazaar, they use alarm systems or Electronic Article Surveillance system, which detects the products that has attached tags or not.

1.

Big Bazaar is a chain of hypermarket in India, which caters to every family’s needs and

requirements. 2.

Big Bazaar has released the doors for the fashion world, general merchandise like sports

goods, cutlery, crockery, utensils, and home furnishings etc. at best economical prices. 3.

Big Bazaar group offers more than 100 stores all over the country with an amalgamation

of Indian bazaars’ feel and touch with a convenience and choice of the modern retail facilities 4.

The worldwide country chain, Big Bazaar, is formed by CEO of Future Group, Mr.

Kishore Biyani. Their basic attraction associated with reasonable prices is their Unique Selling Price.

5.

Big Bazaar has become a massive hit with lower middle-class and middle class people as

a major client base. 6.

Reflect the look and feel of Indian bazaars at their modern outlets.

GROUP VISION “To deliver Everything, Everywhere, Everytime to Every Indian Consumer in the most profitable manner.”

GROUP MISSION 1 We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. 2 We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments – for classes and for masses. 3 We shall infuse Indian brands with confused and renewed ambition 4 We shall be efficient and cost-conscious and committed to quality in whatever we do.

Board of directors 1.

Managing director



Mr kishore Biyani

2.

Wholetime Director



Mr Gopikishan Biyani



Mr Rakesh Biyani

3.

Director



Mr Shailesh Haribhakti



Mr S.Doreswamy



Mr Darlie Koshy



Mr Anil Harish

BIG BAZAAR SUPER CENTER

Big Bazaar

Hyper mart chain in India

Outlet

140 Outlets

Parent Group

Future Group

Owner

Kishore biyani

Founded

2001

Head Quarter

Jogeshwari, Mumbai

Industry

Retail

Tagline

Is se sasta aur accha kahin nahi

OBJECTIVES

1.

To analyze how the mix influence the customer satisfaction level.

2.

To determine the current status of big bazaar.

3.

To study the satisfaction level of customers with regard of big bazaar.

4.

To find out the buying behavior of the customers coming in to Big Bazaar.

5.

To identify main competitors of Big Bazaar with regard to services.

IMPORTANCE OF STUDY

Its provide guideline for further research in area for organized retail. Research says about customer buying behavior towards Big Bazaar. The research is also important to identify Market size, growth and Market Potential of Big Bazaar. The research shows future Scenario of Big Bazaar in current perspective. The study shows Opportunities and challenges for Big Bazaar respect of internal & external environment. Research say about main competitors in the field of organized retail sectors. The study provide guideline to further extension of Big Bazaar. The study provide help to know the customers satisfaction with Big Bazaar stores.

SCOPE OF STUDY The scope of this research is to identify the buying behavior of customers of Big Bazaar. This research is based on primary data and secondary data. This study only focuses on urban buying behavior of customers. The study does not say anything about rural buying behavior of customer because rural norms/status/attitude & acceptance of the rural customers differs with urban customers. It provides help to further the research for organized retail sector. It aim to understand the skill of the company in the area like technological advancement, competition in management.

CORE VALUES 1 Indianness-Confidence in ourselves 2 Leadership-To be leader in thought & business 3 Openness-To be open in & receptive to new ideas, knowledge & information 4 Adaptability-To be flexible & adaptable, to meet new challenges.

MARKETING MIX

4 P’S of Big Bazaar

PRODUCT MIX Apparels

Home Care

Chill Station

Farm Produce

Denims & Shirts

Shampoos

Soft Drink

Fruits

Fabrics

Detergents

Packaged Juices

Vegetables

Formal Wear

Soaps

Milk Items

Imported Fruits

Casual Wear

Liquid Wash

Frozen Foods

Dairy Products

PRICE MIX Value Pricing (EDLP) Promotional Pricing 

Low Interest Financing



Psychological Discounting



Special Event Pricing Differentiated Pricing



Time Pricing Bundling

PLACE MIX

Initially Identifies Future/Potential development areas. Acquire such areas at an early phase before the real estate value booms. Located at high traffic areas. Design to look crowded.

PROMOTION MIX

“Saal Ke Sabse Saste 3 Din” Future Card(3%Discount) Advertising(Print ads, TV Ads, Radio) Brand Endorsement by M.S DHoni Exchange Offer Weekend Discount Point of Purchase Promotion

CUSTOMER SERVICES WITH REFERENCE TO BIG BAZAAR

Custome r service is the provision of services to customers before, during and after a purchase. According to Turban “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation." Its importance varies by product, industry and customer; defective or broken merchandise can be exchanged, often only with a receipt and within a specified time frame. Big Bazaar will often have a desk or counter devoted to dealing with returns, exchanges and complaints, or will perform related functions at the point of sale; the perceived success of such interactions being dependent on employees "who can adjust themselves to the personality of the guest," Customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement. A customer service experience can change the entire perception a customer has of the organization. Customer support is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, trouble shooting, maintenance, upgrading, and disposal of a product.

A multi-task position drawing on extensive CUSTOMER SERVICE experience to advance a proven track record for developing and maintaining key accounts and improving departmental efficiencies.

Objectives of Customer Services Provide customers and staff with clear standards and expectations Ensure all customer contact reaches an appropriate conclusion Minimize incidences of repeat contact Seek to provide a seamless service for customers Provide equal and easy access to our services at a time, place and channel that meet the needs of residents, businesses and other stakeholders Cater for customers needs irrespective of age, gender, physical or financial ability, ethnic origin, race, religion or geographical location Provide a prompt, courteous and knowledgeable response to all customer enquiries. Equip our staff to provide customers with an excellent standard of service Enable our customers to provide feedback easily, through complaints, customer surveys, etc Use customer compliments, comments and complaints to drive improvements to service Improve the speed, quality and consistency of response to enquiries by having our information in a format that can be easily accessed

Customer Segmentation of Big Bazaar Big Bazaar target higher & upper middle class customers. The large and growing young working population is a preferred customer segment. Big Bazaar specially targets working women & home markets who are the primary decision maker.

Good customer service is the lifeblood of any business. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won't be profitable for long. Good customer service is all about bringing customers back. And about sending them away happy - happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for themselves and in their turn become repeat customers.

Big bazaar use 8 golden rules to deal with Customer Services. Answer the phone. Don’t make promise unless you will keep them. Listen to your customer. Deal with complaints. Be helpful. Train your staff to be always helpful, courteous and knowledgeable.

Take the extra step. Throw in something extra.

Customer satisfaction in big bazaar The degree of customer satisfaction you deliver determines the level of long- term success you will achieve in business.”

Customer satisfaction their top priority Don't just make sales. Create customers - satisfied customers. In addition to the Immediate profit they provide on the first sale, satisfied customers help you build your business in 2 other important ways: 1. They become a reservoir of repeat buyers. For some businesses that means repeat buyers for more of the same product or service. For every business, it means buyers for additional products and services. 2. They automatically refer more business to you from their friends and business contacts. This is highly profitable business for you because it doesn't cost you any time or money to get it.

Customers services offered by Big Bazaar Online shopping: Big Bazaar has an official website, FutureBazaar.com, which is one of the most favorite sites among people of India for online shopping. Future Bazaar is an online business venture of Future Group, which sells an assortment of products suc h as fashion, which

includes merchandise for men and women, mobile accessories, mobile handsets and electronics like home theatres, video cameras, digital camera, LCD TVs, kitchen appliances and many more. Discounts: “Hfte ka sabse sasta din was introduced by the Big Bazaar, wherein extra and special discounts were offered on Wednesday every week, to attract the potential buyers into their store. Security check: At each exit of Big Bazaar, they use alarm systems or Electronic Article Surveillance system, which detects the products that has attached tags or not.

Customer oriented Strategy Attracting & retaining customers. Uses Non- Traditional Strategy. Moving demo-trolley. Used young population as strategic blessing. Attractive Design, interior & good atmosphere.

Competitors of Big Bazaar with regard to services Wal-Mart Reliance Shoppers stop Vishal mega mart Local retailers

Big Bazaar targets to be achieved The aim is to increase the retail business to around 30 million square feet by 2011 as compared to 8 million square feet of now. To become a substantial part of every Indian’s wallet. To get across 30% of the population of entire nation which is now just 8%. To increase organized retail from 3% to at least 18-20% in next 2 years.

SWOT ANALYSIS

1.

Strengths Everyday low pricing Point of purchase Experience marketing team executive staff Emphasis on providing total customer satisfaction Variety of stuff under single roof Maintain good employee-employer relationship

2.

Weakness Failing revenue/sq.ft Unable to meet store targets Unavailability of popular brands

3.

Opportunities Population of country is growing where the scope of market is kept on increasing for

retail sector. Evolving consumer preference Organized retail presently nearly 5% in India. So it acts as a great opportunities to the organization for its growth.

4.

Threats Competition from organized retail players which are in market and are emerging.

Competition from local retailers.

RESEARCH METHODOLGY

Methodology adopted for study Observing the working of various departments like finance. Human resource, marketing, purchasing, production. Discussion with the executives, managers, employees. Visiting & surfing websites of company.

Meaning Research Methodology is a set of various methods to be followed to find out various information’s regarding market strata of different products. Research Methodology is required in every industry for acquiring knowledge of their products.

Area of study The study is exclusively done in the area of marketing. It is a process requiring care, sophistication, experience, business judgment, and imagination for which there can be no mechanical substitutes.

Sources of Data Primary Source Secondary Source Primary Source- The primary data was collected by means of a survey. Questionnaires were prepared and customers of the big bazaar at two branches were approached to fill up the questionnaires. The questionnaire contains 20 questions which reflect on the type and quality of services provided by the Big bazaar to the customers. The response o f the customer is recorded

on a grade scale of strongly disagree, disagree, uncertain, agree and strongly agree for each question. The filled up information was later analyzed to obtain the required interpretation and the findings. Secondary Source- In order to have a proper understanding of the customer service of Big Bazaar a depth study was done from the various sources such as books, a lot of data is also collected from the official websites of the Big bazaar and the articles from various search engines like Google, yahoo search and answers.com.

RESEARCH DESIGN The research design is exploratory till identification of customer services parameters. Later it becomes descriptive when it comes to evaluating customer perception of customer service of the big bazaar. Descriptive research, also known as statistical research, describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, where, when and how. Although the data description is factual, accurate and systematic, the research cannot describe what caused a situation. Thus, descriptive research cannot be used to create a causal relationship, where one variable affects another. In other words, descriptive research can be said to have a low requirement for internal validity. The description is used for frequencies, averages and other statistical calculations. Often the best approach, prior to writing descriptive research, is to conduct a survey investigation. Qualitative

research often has the aim of description and researchers may follow-up with examinations of why the observations exist and what the implications of the findings are.

RESEARCH SAMPLE SAMPLING PLAN: Since it is not possible to study whole universe, it becomes necessary to take sample from the universe to know about its characteristics. 

Sampling Units: Customers of Big bazaar.



Sample Technique: Random Sampling.



Research Instrument: Structured Questionnaire.



Contact Method: Personal Interview.

SAMPLE SIZE: The work is a case of Big bazaar one of the Retail Sector industry together representing great per cent of the market share of Indian retail sector. The survey was conducted in the city of Delhi with two branches of big bazaar, with 50 customers as respondent.

DATA COLLECTION TOOL Data is collected from various customers through personal interaction. Some other information is collected through secondary data also. Data was collected through a structured questionnaire, likert technique is used. Likert scale is simply a statement which the respondent is asked to evaluate according to any kind of subjective or objective criteria, generally the level of agreement and disagreement is measured

Likert scaling is a bipolar scaling method, measuring either positive or negative response to a statement The questionnaire consists of two parts. The first part consists of three questions concerning the demographic information of the respondent such as the name, age, educational qualifications and income. The second part consisting of 18 questions exploring the respondent’s perception about the customer services of big bazaar.

RESEARCH LIMITATIONS The study is only for the big bazaar confined to a particular location and a very small sample of respondents. Hence the findings cannot be treated as representative of the entire retail industry. Respondents may give biased answers for the required data. Some of the respondents did not like to respond. Respondents tried to escape some statements by simply answering “neither agree nor disagree” to most of the statements. This was one of the most important limitation faced, as it was difficult to analyse and come at a right conclusion. In our study we have included 50 customers because of time limit.

DATA ANALYSIS

Ques. Income

MONTHLY

FREQUENCY

PERCENTAGE

INCOME

CUMULATIVE PERCENTAGE

Below Rs.10000

2

4

4

Rs.10000 –

10

20

24

12

24

48

Above Rs.30000

26

52

100

TOTAL

50

100

Rs.20000 Rs.20000 – Rs.30000

MONTHLY INCOME 4

20 Below Rs.10000

52

Rs.10000 – Rs.20000 24

Rs.20000 – Rs.30000 Above Rs.30000

INTERPRETATION From the table and graph above it can be seen that 

4% respondent’s income are below 10000.



20% respondent’s income are between 10000 to 20000.



24% respondent’s age income are between 20000 to 30000.



52% respondent’s income are above 30000.

Ques. Educational qualifications

CATEGORY

FREQUENCY

PERCENTAGE

CUMULATIVE PERCENTAGE

UNDER GRADUATE

12

24

24

GRADUATE

26

52

76

POST GRADUATE

12

24

100

TOTAL

50

100

Educational qualifications 30

25 20 15

Educational qualifications

10

5 0 SCHOOL

GRADUATE

POST GRADUATE

INTERPRETATION From the table and graph above it can be seen that 

12% respondents are Under graduate.



26% respondents are Graduate.



12% respondents are Post graduate.

Ques. 1 How frequently do you visit Big Bazaar.

SCALE

FREQUENCY

Twice in a week

7

Once in a week

18

During Special offers

15

Whenever the need arises

10

TOTAL

50

How frequently do you visit Big Bazaar. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

7

18

15

10 How frequently do you visit Big Bazaar.

Twice in a week

Once in a week

During Special offers

Whenever the need arises

INTERPRETATION This is aimed at understanding how frequently customer visit shops & buy their product or avail their services. The highest responses have been attributed to once a week shopping. Such customer can be presumed to have high disposal income & may buy more daily & fashion products. Whereas 15% of them visit during special offers, 18% when need arises, 7% twice in a month.

Ques. 2 Are you happy with the location of Big Bazaar.

SCALE

FREQUENCY

PERCENTAGE

Yes

33

66

No

17

34

TOTAL

50

100

Are you happy with the location of Big Bazaar. 34 Yes

66

No

INTERPRETATION Big Bazaar physical facilities are visually appealing. From this statement I found that 66% of people are happy with the location of big bazaar as compare to other 34%. It means that big bazaar is available at most preferred places.

Ques. 3 Staff was available in a timely manner.

SCALE

FREQUENCY

PERCENTAGE

CUMULATIVE PERCENTAGE

EXCELLENT

18

36

36

GOOD

24

48

84

AVERAGE

3

6

90

FAIR

5

10

100

TOTAL

50

100

Staff was available in a timely manner. 10% 6%

36%

EXCELLENT GOOD AVERAGE

48%

FAIR

INTERPRETATION Total sample size was 50. Here analysis shows that among the total respondents 48% people agreed with this statement. They think that Big Bazaar staff was available in a timely manner.

36% people rate this statement as excellent. Also 6% & 10% respondents rate it as average and fair.

Ques. 4 Staff greeted you and offered to help you.

SCALE

FREQUENCY

PERCENTAGE

CUMULATIVE PERCENTAGE

EXCELLENT

1

2

2

GOOD

10

20

22

AVERAGE

15

30

52

FAIR

18

36

88

POOR

6

12

100

TOTAL

50

100

Staff greeted you and offered to help you 20

18 16 14

12 10

Staff greeted you and offered to help you

8 6

4 2 0 EXCELLENT

GOOD

AVERAGE

FAIR

POOR

INTERPRETATION Employees in Big bazaar are willing to help you. With this statement more respondent give weightage to average. Good were 10 people i.e. 20% respondents, 18 people agreed i.e. 36% respondents agreed .

Ques. 5 Staff answered your questions.

SCALE

FREQUENCY

PERCENTAGE

CUMULATIVE PERCENTAGE

EXCELLENT

8

16

16

GOOD

21

42

58

AVERAGE

13

26

84

FAIR

5

10

94

POOR

3

6

100

TOTAL

50

100

Staff answered your questions. 25 20 15 10 5 0

Staff answered your questions.

INTERPRETATION From my analysis I found that 42% respondents agreed that employees of big bazaar have complete knowledge to answer their questions. 26% respondents rate it as average to this statement and only 16% to excellent. 10% to fair % 6% to poor.

Ques. 6 Staff showed knowledge of the products/services.

SCALE

FREQUENCY

PERCENTAGE

CUMULATIVE PERCENTAGE

EXCELLENT

11

22

22

GOOD

17

34

56

AVERAGE

12

24

80

FAIR

7

14

94

POOR

3

6

100

TOTAL

50

100

Staff showed knowledge of the products/services. 14

6

EXCELLENT

22

GOOD 24

AVERAGE 34

FAIR POOR

INTERPRETATION Employees of big bazaar understand specific needs and have great knowledge of all product & services. With this statement most of the respondents were rate this statement good i.e., 34%.. Among the total respondents 24% respondents agreed with average and 22% for excellent, 14% for fair and 6% for poor.

Ques. 7 Staff was courteous throughout.

SCALE

FREQUENCY

PERCENTAGE

CUMULATIVE PERCENTAGE

EXCELLENT

3

6

6

GOOD

8

16

22

AVERAGE

20

40

62

FAIR

17

34

96

POOR

2

4

100

TOTAL

50

100

Staff was courteous throughout. 20 15 10 5 0

Staff was courteous throughout.

INTERPRETATION According to 40% of people feel that Employees of big bazaar are very much courteous throughout. Others rate at it as 34% in fair, 16% as good , 6% as excellent.

Ques. 8 Overall, how would you rate customer service of Big Bazaar.

SCALE

FREQUENCY

PERCENTAGE

CUMULATIVE PERCENTAGE

EXCELLENT

4

8

8

GOOD

14

28

36

AVERAGE

23

46

82

FAIR

9

18

100

TOTAL

50

100

Overall, how would you rate customer service of big bazaar 25 20 15 10

5 0

8) Overall, how would you rate customer service of big bazaar

INTERPRETATION Most of the respondents agreed with this statement. According to my analysis, employees in big bazaar give prompt service. Among the total respondents agreed respondents rate 46% as average, 28% as good, 18% fair & 8% excellent.

Ques. 9 Your complaints are constructively handled.

SCALE

FREQUENCY

PERCENTAGE

CUMULATIVE PERCENTAGE

STRONGLY DISAGREE

8

16

16

DISAGREE

16

32

48

NEITHER AGREE NOR

11

22

70

AGREE

10

20

90

STRONGLY AGREE

5

10

100

TOTAL

50

100

DISAGREE

Your complaints are constructively handled 5

STRONGLY AGREE

10

AGREE

11

NEITHER AGREE NOR …

16

DISAGREE

9) Your complaints are constructively handled

8

STRONGLY DISAGREE 0

5

10

15

20

INTERPRETATION When you have a problem, big bazaar shows little interest in solving it. After analysing this statement I found that most of the respondents agreed i.e. 32% respondents disagreed. Also I found that 22% were neutral with this statement and 20% were committed with disagree. There was 10 strongly disagreed. Hence Big Bazaar needs little improvement.

Ques. 10 Staff delivers the appropriate service as promised.

SCALE

FREQUENCY

PERCENTAGE

CUMULATIVE PERCENTAGE

DISAGREE

7

14

14

NEITHER AGREE NOR

34

68

82

9

18

100

DISAGREE AGREE

TOTAL

50

100

Staff delivers the appropriate service as promised 18

14

DISAGREE NEITHER AGREE NOR DISAGREE

68

AGREE

INTERPRETATION Employees in the big bazaar tell you exactly when the services will be performed. Majority of the respondents are neutral or uncertain with this statement.18% respondents were agree. At the same time 14% disagreed.

Ques.11 Staff communicate in a language that you understand.

SCALE

FREQUENCY

PERCENTAGE

CUMULATIVE PERCENTAGE

STRONGLY DISAGREE

2

4

4

DISAGREE

2

4

8

NEITHER AGREE NOR

4

8

16

AGREE

18

36

52

STRONGLY AGREE

24

48

100

TOTAL

50

100

DISAGREE

Staff communicate in a language that you understand 25 20 15 10 5 0

24 18

2

STRONGLY DISAGREE

2

4

DISAGREE NEITHER AGREE NOR DISAGREE

AGREE STRONGLY AGREE

INTERPRETATION According to survey, it has been judged that staff of big bazaar communicate in a language, which can be easily understood by the customer. As 48% of respondent are strongly agree with this statement, 36% are agree and 8% are uncertain.

Ques. 12 The behavior of staff makes you feel that you can trust them and have confidence in them.

SCALE

FREQUENCY

PERCENTAGE

CUMULATIVE PERCENTAGE

STRONGLY DISAGREE

9

18

18

DISAGREE

16

32

50

NEITHER AGREE NOR

21

42

92

AGREE

4

8

100

TOTAL

50

100

DISAGREE

The behavior of staff makes you feel that you can trust them and have confidence in them. 8

18

STRONGLY DISAGREE DISAGREE

42

32

NEITHER AGREE NOR DISAGREE AGREE

INTERPRETATION The employees of the bank are little trustworthy The behavior of employees in big bazaar builds confidence in you. Here analysis shows that most of the people that is 42% are uncertain, 32% are disagree, 18% are strongly disagree and 8% are agree.

Ques. 13 The store layout at this store makes it easy for customers to find what they need.

SCALE

FREQUENCY

PERCENTAGE

CUMULATIVE PERCENTAGE

STRONGLY DISAGREE

3

6

6

DISAGREE

12

24

30

NEITHER AGREE NOR

11

22

52

AGREE

14

28

80

STRONGLY AGREE

10

20

100

TOTAL

50

100

DISAGREE

The store layout at this store makes it easy for customers to find what they need. STRONGLY AGREE

AGREE The store layout at this store makes it easy for customers to find what they need.

NEITHER AGREE NOR DISAGREE DISAGREE STRONGLY DISAGREE

0

5

10

15

INTERPRETATION Big bazaar has modern- looking and hi- tech equipments system that clearly shows customer, the product they want. They have well designed system. 28% of respondent are agree with this statement, 24% are disagree, 22% are uncertain, and 20% are strongly agree.

Ques. 14 The store layout at this store makes it easy for customers to move around the store.

SCALE

FREQUENCY

PERCENTAGE

CUMULATIVE PERCENTAGE

STRONGLY DISAGREE

15

30

30

DISAGREE

9

18

48

NEITHER AGREE NOR

12

24

72

AGREE

6

12

84

STRONGLY AGREE

8

16

100

TOTAL

50

100

DISAGREE

The store layout at this store makes it easy for customers to move around the store. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

15

9

12

6

8 The store layout at this store makes it easy for customers to move around the store.

INTERPRETATION According to research, it has been observed that store layout is not up to the mark as desire by the customer. Because 30% are strongly disagree, 24% are uncertain, 18% are disagree and 16% are strongly agree.

Ques. 15 Big bazaar provides plenty of convenient parking for customers.

SCALE

FREQUENCY

PERCENTAGE

CUMULATIVE PERCENTAGE

STRONGLY DISAGREE

18

36

36

DISAGREE

15

30

66

NEITHER AGREE NOR

10

20

86

AGREE

5

10

96

STRONGLY AGREE

2

4

100

TOTAL

50

100

DISAGREE

Big bazaar provides plenty of convenient parking for customers STRONGLY DISAGREE 10

4 36

DISAGREE

20 NEITHER AGREE NOR DISAGREE 30

AGREE

STRONGLY AGREE

INTERPRETATION From the above data I interpret that there are more number of four wheeler coming to Big Bazaar than two wheeler. People prefer to visit big bazaar with their families. And people are not satisfied with the parking facility. So parking facility should be good to attract large number of customers.

Ques. 16 Big bazaar accepts most major credit cards.

SCALE

FREQUENCY

PERCENTAGE

CUMULATIVE PERCENTAGE

NEITHER AGREE NOR

8

16

16

AGREE

19

38

54

STRONGLY AGREE

23

46

100

TOTAL

50

100

DISAGREE

Big bazaar accepts most major credit cards. 23

25

19 20

15 Big bazaar accepts most major credit cards.

8

10 5 0

NEITHER AGREE NOR DISAGREE

AGREE

STRONGLY AGREE

INTERPRETATION According to research it has been proved that Big Bazaar accept most major credit cards. 46% of respondents strongly agree this statement, whereas 38% agree and 16% are uncertain about this statement.

Ques. 17 What about the service could be improved?

SCALE

FREQUENCY

PERCENTAGE

CUMULATIVE PERCENTAGE

Service can be faster/more

11

22

22

4

8

30

efficient . Service could be friendlier.

Staff should communicate

7

14

44

Store needs to be cleaner.

7

14

58

The location needs

11

22

80

8

16

96

Other please specify.

2

4

100

TOTAL

50

100

better with customer.

Parking. The location needs to be closer.

What about the service could be improved Service can be faster/more efficient .

4

22

16

Service could be friendlier. Staff should communicate better with customer.

Store needs to be cleaner. 8 The location needs Parking.

22 14

14

The location needs to be closer. Other please specify.

INTERPRETATION By analyzing the responses to this question, I as a researcher, can identify the improvement areas in operations at Big Bazaar. Appropriate decisions can be made keeping these numbers in mind. We should increase the space for parking & perform services faster. We should clean the store regularly so that customer feel hygienic in the store. Less percentage is given to behavior, their communication and location.

FINDINGS OF THE REPORT

Big Bazaar is undoubtedly number one retailer in India. It has build very emotional & cordial relationship with its customers. They are also intending to build long term relationship with all its stakeholders which is very essential for successful business venture. In order to attract customer they should provide good parking facility Cleanliness and hygienic environment is also the major concern for big bazaar. Management needs to be focus on it. Store layout should also be developed in an efficient manner so that customer can get things easily. According to research I found that most of the people were affected & attracted with offers and schemes. So, Big Bazaar should employ those people who are well trained to provide information to customer regarding new things to enhance its customer services. Consumer choose malls to shop because they all want variety and brands. According to customers it is economical as compared to other places. We can also say that location, variety conveniences and economical products are not the only thing which attract the customer but good customer service is one of the crucial factor that attract customers.

RECOMMENDATIONS

Advertising is the basic and most prominent tool to increase the awareness of product. So, Big Bazaar should use this tool to increase their share in the market. Retail business is successful only when they have a good customer services. Customer loyalty can only be gain by providing good or satisfied services to the customers. Most respondents take on the spot decision of buying different products because of the various attractive products displays. So pretty combination with good services should be done to retain customers. Quality play a major role because most respondent said that they want a quality product and that’s also the one of the reason for most of the respondents sticking to particular brand. Customers are very price conscious they are having many options in the market. The following steps should opt :Should follow more of high low pricing rather than everyday low pricing Should go for a weekly coupon system as it hold more of the loyal customers. Should provide good customer services so that customer like to visit again. There should be a proper assortment of various product categories. Proper training should be provided to the customer so that they can deal with customer efficiently Various offers can be provided to them to attract new customers. Quality in product should be reach up to mark.

CONCLUSION

As most of the retail industries did market research before entering into market. Same thing was done by Big Bazaar. Location, market, consumer perception analysis was done by big bazaar. In one year, much more diversification was done in it. And to retain customers they use many loyalty programs & IT techniques. Big bazaar, a part of future group is a hypermarket offering a huge array of goods of good quality for all at affordable prices. Big bazaar with over 140 outlets in different part of India is present in both the metro cities as well as in small towns. Big bazaar can attract more customers by different variety an d assortments. They can improve customer satisfaction by providing home delivery services. We can conclude that Big Bazaar has one of the major retail industry in india. Working environment is good and also the various facilities is provided to increase the customer services. There exist a healthy & strong relationship between employees and managers. The employees accept their responsibility wholeheartedly and perform the services in well manner that satisfied the customers.

BIBLIOGRAPHY References 1.

Philip Kotler, marketing management,

(Pearson education, 12thedition) 2.

Naresh Malhotra marketing research (An applied orientation),

Research design, (Prentice hall of India pvt. 5th edition) 3.

Berman B and Evans J.R, Retail Management

(Pearson education, 10th edition 4.

Service Marketing by M.K Rampal

5.

Integrated service marketing (4th edition) by Zeithmal

Inte rnet web sites 1

bigbazaar.co.in

2

literature review on bigbazaar.com

3

retailseminar.in

4

organizedretail.co.in

5

google.com

6

www.futuregroup.com

QUESTIONNAIRE Respected Sir/Madam I am student of Guru Nanak Institute Of Manage ment, conducting survey on “customer service with reference to big bazaar”. All the data will be kept confidential and will be used just for analysis of the project. I request you to tick the option which in your opinion believes to be true.

Customers Name

Age :

Monthly Income Level:

Below Rs.10000

Rs.10000 – Rs.20000 Rs.20000 – Rs.30000 Above Rs.30000

Educational Qualification:

Under graduate

Graduate Post Graduate

1)

How frequently do you visit Big Bazaar

Twice in a week

Once in a week

During Special offers

Whenever the need arises

2)

Are you happy with the location of Big Bazaar

Yes

No Excellent

3)

Staff was available in a timely manner.

4)

Staff greeted you and offered to help you.

5)

Staff answered your questions.

6)

Staff showed knowledge of the products/services.

7)

Staff was courteous throughout.

8)

Overall, how would you rate customer service

good

average

fair

poor

of big bazaar?

Strongly Disagree neither agree Disagree

9)

Your complaints are constructively handled.

10)

Staff delivers the appropriate service as promised.

11)

Staff communicate in a language that you understand..

12)

The behavior of staff makes you feel that you

can trust them and have confidence in them.

Nor disagree

Agree

Strongly

Agree

13)

The store layout at this store makes it easy

for customers to find what they need. 14)

The store layout at this store makes it easy

for customers to move around the store. 15)

Big bazaar provides plenty of convenient

parking for customers. 16)

Big bazaar accepts most major credit cards.

17)

What about the service could be improved? Service can be faster/more efficient Staff could be friendlier Staff should communicate better with customers Store needs to be cleaner The location needs parking The location needs to be closer