Bata project

Marketing Strategies Of Bata India Ltd.

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INDEX CH # PA RT I C U L A R S INTRODUCTION 1  Introduction  Signifcance & Scope O Study  Objectives  Research ethodo!og y MARKETING %  Introduction  eaning & Defnition  eatures O ar'eting(  I)portance O ar'eting  unctions O ar'eting FOOTWEAR INDUSTRY   .usto)er /a!!et 0!!ocation  Indian ootear 2 Overvie COMPANY COMPANY P ROFILE "  3ata 4rof!e  ar'et Share  3ranch 4rof!e  3ranch Detai!s( ANALYZATION & INTERPRETATIONS # 4roduct Detai!s  4roduct ar'eting Setup O 3ata(  ar'eting  ar'et ar'et .o)pet ition FINDINGS & RECOMMENDATIONS $  Observations & indings  Suggestions & Reco))endations  .usto)er eedbac's(  6uestionnaires & 3ib!iography(

Introduction

PG #

" " # $ * * + + 1, 11 1% 11# 15 1* 1+ %" -5 ", "1 """

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In today7s dyna)ic or!d ith the entrance o )ore & ) or or e r iv iv a! a! r y t he he c o) o) p et et it it io io n i s g et et ti ti ng ng i nt nt en en se se ( I n t hi hi s c o) o) pe pe t it it io io n8 n8  ar ar 'e 'e t in in g i s a 'e y d i9 i9 e re re nt nt ia ia to to r b et et e e e n corporate success and ai!ure( :ence8 I chose to study the vita! aspect o 3ata i(e( ar'eting

Signif Signi f cance O ;he Study  ;h  ; h i s p ro j e c t  o r '  i ! ! p ro rov v e very sign if cant t o 3 at a Organ Or gani> Scope )eans the f e!d o study( study( In this project or' I have studied various various )ar'eting )ar'eting strategies ith reere reerence nce to 3ata India India ?td( I have a!so a!so covered covered in )y resea research rch product product study8 co)petition eva!uation8 custo)er response gathering etc(

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Objectives 1(

;o Stu Study dy ;he ;h e ar ar' 'etin eting g .on .once cept pt((

%(

;o Eva! Eva!uat uate e @hadi) @hadi)7s 7s Share Share In ootear ootear ar' ar'et(

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;o Stud St udy y ;he ;he ar' ar'et etin ing g Stra Strate tegi gies es O O @had @hadi) i)7s 7s

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;o And A nder erst stan and d ;he ; he E9ect E9ec t O a ar' r'et etin ing g On 3ran 3r and d

#(

;o Study Study ;he .o)peti .o)petitio tion n In ootear ootear Indust Industry ry((

$(

;o .o) .o)pa parr e =ar ario ious us 3ran 3rands ds((

5(

;o .o! . o!!e !ect ct .o .ons nsu) u)er er ee eedb dbac ac's 's((

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ethodo!ogy  ;h  ; h e a p p ro roa a c h I a d o p t e d t o  a rd s co)p!etion o project is out!ined be!o( be!o( 1.

begi nn ing

and

T O P I C SE SELECTION:

Se!ection o the topic is the )ost i)portant and diBcu!t thing( ootear Industry co)prises o organi r( 0rora( anager Sharanpur 3ranch> r( She'har Raut( C%rre$" T%r$!er:  ;he .o)pany current!y is operating a!! over the or!d  ;he 0verage 0nnua! Sa!es are> "# )i!!ion pairs i(e( )ore than Rs(*,,, )i!!ion M ASD 15* )i!!ion( ; he + *J o  t he ab ov e ) ent io ned i s  ro ) d o) est ic )ar'ets hi!e %J are ro) eGports

A293eee$" >   CRE;0I?ER O ;:E KE0R H %,,$ Mootear(    C. .onsu)er Reaction 0ard MShoes(   C0)ongst 1, )ost trusted brands H Eco no)ic ;i)es(   C;op 4reerred ootear 3rand( H I)ages aga M%++2#++ Sanda!s> M-++2+++ @o!hapuris> M15+2%%+ S!ippers> M11+2%#+ :ee! Sanda!s> M##+2+++

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PRODUCT ,ARIETY:

CHILDRENS & ACCESSORIES SECTION

4arty Shoes> M%++2#++ Schoo! Shoes> M1++2-++ Sanda!s> M%1+2-#+ S!ippers> M$++21#++ Schoo! 3ags> M"++25++ Other 0ccs> M-+21%+

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0R@E;IN SE;A4 O 30;0 I$"r!d%2"3!$:

ar'et ing is an integra! an t he vita! co )p onent o    todays business unit( ar'eting is a channe! by hich the n eed ed p ro duc t t rav e! s ro ) t he ) an u ac tu re rs t o t he )ar'et custo)ers( )a"a Mare"3$4:  ;he )ar'eting division o 3ata e)p!oys around "8",, persons direct!y( In addition to se!!ing ootear )anuactured in its actories8 the .o)pany a!so )ar'ets ootear8 accessories and other )erchandise purchased by it ro) contract )anuacturers(

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RETAIL

3ata India ?td( has specia! division hich !oo's ater the retai! sector( ;his seg)ent pri)ari!y !oo's ater the )ar'eting e9 orts o the .o)pany operated out!ets( 3ata specia!!y targets the individua! custo)er or!d ide( 3ata gathers +*J o its revenue co!!ection ro) such retai! out!ets(( or greater eBciency andcoordinated )ar'eting e9orts this group is urther divided in to sub groups( FLAGSHIP CITY:  ;his gro up caters to the higher end products and to pre)ier dea!er out!ets(

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FAMILY & )AZAAR

3ata )ain!y ai)s at satisying the needs o the individua! custo)ers( It tries to reach the )aGi)u) custo)ers ith as )any out!ets are possib!e( or e(g( in Nasi' it se! e have * co)pany retai! out!ets( ;his a)i!y & baUUUUUUUUUUUU 4roft>UUUUUUUUUUUUU roth Rate> UUUUUUUUUUUUUUUUUU  ar'eting Stratergies>UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU  M.r( aci!ity8 Distr .hanne!8   UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU  0dvertising>UUUUUUUUUUUUUUUUU UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU  Means8 3udget8 E9ect8 Reach8 ocus8 Discounts( 4roduct>UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU  M=ariety8 4rice Range8  UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU  .o)petitors>UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU  4rob!e)s> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU  Suggestions>UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU 

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0nneGure H .usto)ers eedbac' ertifiate Fr!$ Organi)ati!n  r!d"t ata%!g"e  B"siness ard  it"re . or) COLLECT

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Na)e O .usto)er> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU 4roduct>UUUUUUUUUUUUUUUUUUU  eedbac'> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU   UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU Sign>UUUUUUUUUUUUUU  Na)e O .usto)er> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU 4roduct>UUUUUUUUUUUUUUUUUUU  eedbac'> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU   UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU Sign>UUUUUUUUUUUUUU  Na)e O .usto)er> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU 4roduct>UUUUUUUUUUUUUUUUUUU  eedbac'> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU   UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU Sign>UUUUUUUUUUUUUU  Na)e O .usto)er> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU 4roduct>UUUUUUUUUUUUUUUUUUU  eedbac'> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU   UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU Sign>UUUUUUUUUUUUUU  Na)e O .usto)er> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU 4roduct>UUUUUUUUUUUUUUUUUUU  eedbac'> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU   UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU Sign>UUUUUUUUUUUUUU  Na)e O .usto)er> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU 4roduct>UUUUUUUUUUUUUUUUUUU  eedbac'> UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU   UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU Sign>UUUUUUUUUUUUUU