ballet philippines case study

ABE INTERNATIONAL BUSINESS COLLEGE MALOLOS, BULACAN

CASE STUDY

Submitted by: Jijie Delmar B. Soriaga 4a-BA Submitted to: Ms. Yolly Sabas

I.

Case Study of Ballet Philippines

II.

Executive Summary of the case This case is about turnover and salary and the performer status in Ballet Philippines. How to deal with the turnovers and in lack of promotions.

III.

Background of the Case Founded in 1969 by Alice Reyes with the support of Eddie Elejar and the Cultural Center of the Philippines, Ballet Philippines (BP) is widely recognized today as a cornerstone of the Filipino cultural identity. Its audience represents a cross-section of Manila’s populace and includes visitors from around the country and around the world. Each year outreach and educational programs introduce new generations of audience members not only to dance, but to music and visual art as well. BP’s official school, the CCP Dance School, continues to produce dancers of international caliber. As the dance company in residence at the Cultural Center of the Philippines, Ballet Philippines is globally recognized as the country’s flagship company in ballet and contemporary dance. With a treasure trove of over 400 works, Ballet Philippines’ wide ranging, eclectic repertory is unparalleled in Asia. From full-length classical ballets and internationally recognized masterworks to indigenous works of Filipino folklore and social issues, the company weaves a colorful tapestry of the Philippine’s rich and diverse cultural heritage – uniquely and distinctly Filipino. The Company’s achievements, coupled with the generous and prestigious support of numerous local and national funding sources, have dramatically

strengthened BP’s position as a world-class ballet company within the local, national, and international arts communities. As the Philippines’ premiere dance company, now in its 43rd season, BP continues its vision of nurturing the best Fiipino dance artists, in year long program of professional and developmental dance. IV.

Review of Related Literature Founded in 1987, Philippine Ballet Theatre (PBT) has established itself as the pre-eminent classical ballet company in the Philippines today. It was borne out of an alliance of leading dance groups in the eighties but immediately won recognition as a resident ballet company of the Cultural Center of the Philippines.

Philippine Ballet Theatre has now expanded its vision and pursues the goal of bringing the upscale art of dance to general appreciation among Filipino audiences. With its concurrent preservation of the rich and elegant classical story ballets, such as Swan Lake, Giselle, Nutcracker, and Raymonda, PBT also launches contemporary ballets that are of emotional depth, dramatic realism and stark inventiveness like the critically acclaimed Carmina Burana and Daughters of Mourning (Bernarda Alba). Its repertoire continues to dazzle and amaze various audiences with its distinct and poetic delicacy and refined sophistication.

The company has traveled in national and international tours presenting the best of its Filipino and Western repertoire; highlighting the company’s commitment to artistic excellence in the classical, neo-classical and pop-classical traditions.

V.

Statement of The Problem 1. What kind of reward should provide to make the dancers motivate? 2. Does ballet Philippines should prioritize an increase in its salary scales? 3. What should Ballet Philippines do to reduce turnover?

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Statement of The Objectives A highly motivated professional company of performers, researchers, trainors, cultural workers, and staff that produce works with the highest possible artistic standards and who man a center for performance, training, research, and operations.

VII.

Scope and Limitation of the Problem This case is evolving on the performers to encourage them to pursue

performing and to reduce turnover.

VIII.

Alternative Courses of Action 1. The only other recourse for rewarding is by providing additional compensation. 2. Yes! To make the performers more alive in performing and have them an extra energy in performing live.

3. To reduce turnover, increasing of fund raising activity should develop to subsidize some of the expensive incurred by the performer as well as promising future performers. IX.

Recommendation I high recommend the first question and answer #3. A growing interest in ballet as an extracurricular activity for children has helped make for a steady growth in the number of ballet schools in country. The increasing number of ballet schools is a double-edged sword. While it allows for a regular stream of students who enroll at the CCP Dance school, it also act as a magnet for many of Ballet Philippines performer, who are in search for a better income, to teach in them and/or it encourage performers to set up their own schools.