BA291-1 Basic Food Science Corporation Case Study

April 18, 2018 | Author: Jed Estanislao | Category: Strategic Management, Business, Business Economics, Economies, Marketing
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^zljc`i Qxox`i`kx

Vbox xzox`fe` blpch JGQ^A ohl~x l xbox ex aok xom` gpcc ohwokxof` lg ex ~lzxglcel lg jpek``# ei~zlw` z`w`kp` okh ~zlgex# iexefox` v`omk`` okh z`lcw` l~`zoxelkoc ep`< EEE+

Gzoi`vlzm glz Okocue

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Okocue O+ QVLX Okocue

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V@OMK@QQ@Q EKX@ZKOC HEQOHWOKXOF@Q

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EA@VOX@Z ^lejecexu lg `r~okelk lg j`w`zof` cek` 





EA@VOX@Z Ekaz`oekf oxpzoxelk okh klk) hegg`z`kxeoxelk lg xb` vox`z z`geccekf jpek` Befb c`w`c lg ali~`xexelk ek j`w`zof` ekhpxzu 

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EA@VOX@Z •

Qxphu g`oejecexu lg h`w`cl~i`kx lg k`v ~zlhpax



Alkeh`z c` ali~ceaox`h ~zlhpax gezx cem` ea` aokhe`# gzpex dp ea`

Q)X Qxzox`fe` Fl/ Fl/ @rxz`i` •





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EA@VOX@Z • •

Qxphu g`oejecexu lg h`w`cl~i`kx lg k`v ~zlhpax Alkeh`z c` ali~ceaox`h ~zlhpax gezx cem` ea` aokhe`# gzpex dp ea`

V)L Qxzox`fe` Fl/ Fl/ @rxz`i` •



H`~ex` goezcu ceiex`h iozm`xekf okh ~zlhpaxelk ao~oaexu# xb`z` xecc ipab zlli glz ekaz`oekf iozm`x wlcpi`+ Xb`u alpch alkeh`z dlekx w`kxpz` vexb `rexekf hexzejpxlz xzohekf iozfek vexb ei~zlw`h wlcpi`+ Eg xb`u bow` ocz`ohu alkgeh`ka` vexb xb` ~zlhpax# iouj` `rx`zkoc gekokaekf iou j` alkeh`z`h xl `kfof` ek cozf` wlcpi` ~zlhpaxelk okh hexzejpxelk

EA@VOX@Z •

V` alpch opi` xbox oc` e hlekf v`cc glz xb` ili`kx `ra`~x glz ioku ~zljc`i zh vexb vlzmglza`+ Alkeh`z xb` ~lejecexu lg bezekf ~`l~c` gzli 1 ~ozxu of`kae`+ Of`kae` xlhou lgg`z ~ecg`zof` fpozokx`` glz alcc`axlz+ C`owekf xb`i vexb o ilz` `ggeae`kx oc` okh alcc`axelk x`oi+

V)X Qxzox`fe` Fl/ Fl/ @rxz`i` •

Ei~zlw` iozm`xekf okh hegg`z`kxeoxelk4 l

l

^z``kxoxelk lg xb` ~zlhpax o ok p~)okh)aliekf xz`kh iouj` e o vou xl lw`zali` ~llz ~l~pcozexu+ Alkeh`z clv`z alx ohh cem` ~zekx ohh ek xlz` Eh`kxegu o xozf`x iozm`x+ Ilx cem`cu xb` AH vlzmekf aco cllmekf glz ab`o~`z# lk)xb`)fl ocx`zkoxew` xl `k`zfu hzekm vlpch gex

EA@VOX@Z •

Lk` v`omk` e xb` pkz`fpcox`h `ccekf lg xo~ vox`z z`gecc= xb`u aok p` xbe o li` lzx lg ~zl~ofokho w ali~`xexlz+ Qeka` xb`u bow` healw`z`h okh c`ozk`h gzli ~ox iexom`# Xb`u alpch few` opzoka` lk xb` h`cew`zu lg befb qpocexu ~pzege`h vox`z pkcem` lxb`z ali~`xexlz J+ ^lzx`z― 0 Glza` Ilh`c

Glz xbe ~ozx lg xb` okocue# ^lzx`z― 0 Glza` e p`h xl okocut` xb` ~`zglzioka` lg Fl/ Fl/ @rxz`i` @k`zfu Aokhu ek ~ozxeapcoz# ~zeiozecu j`aop` JGQ^A xecc alkeh`z Fl/ Fl/ @rxz`i` @k`zfu Aokhu xl j` xb`ez ioek ~zlhpax lz xb` jzokh xbox aozze` xb` ali~oku+ Ek ohhexelk# ilx lg xb` lxb`z jpek`` xbox xb`u bow` oz` ei~cu lgg)bllx lg xbe ekexeoc jpek`+ Xb` floc lg pekf xbe ilh`c e xl blv vb`xb`z JGQ^A― aokhu jpek` aok xokh o o ekfc` jpek` pkex lz klx+ ^lzx`z― 0 Glza` e eccpxzox`h j`clv4

Xbz`ox lg ^lx`kxeoc @kxzokx 



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Jozfoekekf ^lv`z lg Qp~~ce`z 

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Hew`z` ozzou lg ~zlhpax aox`flze` ek xb` aokhu jpek`# li` lg vbeab oz` bozh aokhe`# ab`vojc` aokhe` okh fpiiu lz d`ccu aokhe`+ Alkpi`z hl klx hegg`z`kxeox` ex gzli lxb`z aokhe` okh ocz`ohu bow` o `x ~zea` ek iekh

Jozfoekekf ^lv`z lg Jpu`z 



Hexzejpxelk lg Fl/ Fl/ Fl/ @rxz`i` e ceiex`h xl oze)oze xlz` ek I`xzl Iokeco+ Xb` xzox`fu e xl j` ojc` xl `cc Fl/ Fl/ @rxz`i` dpx o xb` xlz` bow` lch ilx lg ex xlam lg lxb`z aokhe`+ Qoc`~`zlk bow` z`~lzx`h xb` heggeapcxu ek alkwekaekf k`v xlz` xl `cc xb`ez aokhu eka` xb` jzokh e wezxpoccu pkmklvk+ JGQ^A ocl h`oc vexb vblc`oc`z xl gpzxb`z ex f`lfzo~bea z`oab okh `cc ex ek –ilz` `xojceb`h’ xlz` cem` fzla`ze` okh p~`ziozm`x Alkpi`z alpch `oecu vexab xl lxb`z jzokh vb`k xb` ~zea` lg xb` `k`zfu aokhu e ekaz`o`h

Ekhpxzu Ali~`xexlz 

Ali~`xexelk e b`owu+ Xb`z` oz` ei~cu o clx lg `xojceb`h jzokh ek xb` iozm`x+

Jo`h lk xb` goaxlz befbcefbx`h ojlw`# ex ``i xbox xb` ali~oku blpch xl~ ex aokhu jpek` hp` xl b`owu ali~`xexelk+ @oab lg xb` gew` glza` ``i xl bow` o xzlkf ekgcp`ka` xbox vecc ogg`ax xb` ali~oku ali~oku k`foxew`cu+ Xb` apzz`kx `kwezlki`kx `kwezlki`kx ei~cu ``i xl j` j` w`zu blxec` glz o k`v aokhu alka`~x+ Blv`w`z# ex ipx j` klx`h xbox xlf`xb`z vexb xb` ali~oku― lxb`z jpek`` lz w`kxpz`# ex iefbx j` lk xb` j`x ekx`z`x lg xb` ali~oku# eg ex hl` klx c`x fl lg ex aokhu jpek`+ Glz

`roi~c`# z`w`kp` gzli xb` lxb`z jpek`` iou j` p`h xl fzlv JGQ^A― aokhu jpek` `w`kxpoccu okh wea` w`zo+ Xl `roiek` pff`xelk xbe gpzxb`z# xb` fzlp~ h`aeh`h xl p` Xb` JAF Ioxzer xl okocut` xb` ~`zglzioka` lg xb` ali~oku― lxb`z jpek`` okh blv `oab iou ogg`ax `oab lxb`z+ Ek hlekf l# xb` floc e xl h`w`cl~ xzox`fe` xbox vecc j` ilx ~zlgexojc` glz xb` ali~oku+ A+ JAF Ioxzer

Ojlw` e ok eccpxzoxelk lg xb` JAF Ioxzer+ Pekf xbe ilh`c# v` oz` ojc` xl h`x`ziek` xb` xoz# aob alv# hlf okh qp`xelk iozm+ Xb`` oz` cex`h j`clv+ JAF QXOZQ "–BLCH’ % Qxoz oz` pkex vexb o befb iozm`x boz` ek o gox)fzlvekf ekhpxzu+ Xb` bl~` e xbox xoz j`ali` xb` k`rx aob alv+ Qpxoekekf xb` jpek` pkex― iozm`x c`oh`zbe~ iou z`qpez` `rxzo aob# jpx xbe e vlzxbvbec` eg xbox― vbox ex xom` glz xb` pkex xl z`ioek o c`oh`z+ Vb`k fzlvxb clv# xoz j`ali` aob alv eg xb`u bow` j``k ojc` xl ioekxoek xb`ez aox`flzu c`oh`zbe~# lz xb`u ilw` gzli jze`g xozhli xl hlfhli+ Xb` jpek`` j`clv oz` xb` JAF xoz4 ?+ Lgg`x Qlcpxelk 



Lgg`x Qlcpxelk aox`z xl xb` ~zekxekf k``h lg `w`zoc v`cc mklvk `xojcebi`kx pab o aozxlk glz lo~ okh ~o~`z jof glz aclxb` xlz` Eg ex apxli`z jo`# e+`+# v`cc v `cc mklvk `xojcebi`kx e m`~x# ex vec c alkxekp` xl bow` o befb iozm`x boz` ek o fzlvekf iozm`x

:+ Fzo~bea ' ^zekx Qlcpxelk 



O goiecu jpek` lg z`alkhexelkekf okh xzohekf `alkh)bokh lgg`x ~zekxekf `qpe~i`kx Xb`z` e o befb fzlvxb glz lgg`x ~zekxekf `qpe~i`kx iozm`x okh eka` xbe e o goiecu jpek` xbox bo j``k l~`zoxekf glz o clkf xei`# ex e opi`h xbox ex f`k`zox` z`w`kp`

JAF _P@QXELK IOZMQ "–JPECH’ % _p`xelk iozm "ocl mklvk o ~zljc`i abech% oz` fzlvekf zo~ehcu okh xbp alkpi` cozf` oilpkx lg aob# jpx j`aop` xb`u bow` clv iozm`x boz` xb`u hl klx f`k`zox` ipab aob+ Xb` z`pcx e o cozf` k`x aob alkpi~xelk+ O qp`xelk iozm bo xb` ~lx`kxeoc xl foek iozm`x boz` okh j`ali` o xoz# okh `w`kxpoccu o aob alv vb`k xb` iozm`x fzlvxb clv+ Eg xb` qp`xelk iozm hl` klx paa``h ek j`aliekf xb` iozm`x c`oh`z# xb`k ogx`z ~`zbo~ u`oz lg aob alkpi~xelk ex vecc h`f`k`zox` ekxl o hlf vb`k xb` iozm`x fzlvxb h`acek`+ _p`xelk iozm ipx j` okocut`h aoz`gpccu ek lzh`z xl h`x`ziek` vb`xb`z xb`u oz` vlzxb xb` ekw`xi`kx z`qpez`h xl fzlv iozm`x boz`+ Fl/ Fl/ @rxz`i` e o JAF qp`xelk iozm+ ?+ Fl/ Fl/ @rxz`i` 

Fl/ Fl/ @rxz`i` e ``kxeoccu o k`v ~zlhpax vbeab jpu`z bow` u`x xl healw`z+



Xbe ~zlhpax e ek fzlvekf iozm`x jpx bow` clv iozm`x boz`+



Xb` iozm`xekf xzox`fu e xl f`x iozm`x xl ohl~x xb`` ~zlhpax+





Ljwelpcu xb`z` e o befb h`iokh glz `k`zfu jllx`z ~zlhpax o `weh`ka`h ju ekaz`o` ek oc` lg `k`zfu hzekm pab o Z`h Jpcc okh Joaabp klx xl i`kxelk algg`` bl~ vbeab oz` ocilx `w`zuvb`z` ek xb` xz``x+ Fl/ Fl/ @rxz`i` k``h xl ekaz`o` ex iozm`x boz` qpeamcu# xbox e# abokf` ex iozm`xekf xzox`fu# lz ex j`ali` o hlf+

JAF AOQB ALVQ "–BOZW@QX’ % Aob alv oz` pkex vexb befb iozm`x boz` ek o clv)fzlvekf ekhpxzu+ Xb`` pkex xu~eaoccu f`k`zox` aob ek `ra` lg xb` oilpkx lg aob k``h`h xl ioekxoek xb` jpek`+ Xb`u oz` z`fozh`h o xoeh okh jlzekf# ek o –ioxpz`’ iozm`x# okh `w`zu alz~lzoxelk vlpch j` xbzecc`h xl lvk o ioku o ~lejc`+ Xb`u oz` xl j` –iecm`h’ alkxekplpcu vexb o cexxc` ekw`xi`kx o ~lejc`# eka` pab ekw`xi`kx vlpch j` vox`h ek ok ekhpxzu vexb c lv fzlvxb+ J`clv oz` xb` JAF aob alv+ ?+ Ea` Vox`z 

Ea` Vox`z f`k`zox` o clx lg aob gclv glz JGQ^A

:+ Alkpcxokau Q`zwea` 





Alkpcxokau Q`zwea` bo clv fzlvxb= ~zlilxelk okh ekw`xi`kx oz` clv+ Aob lpxgclv e iocc glz xbe  ~zlhpax eka` ex e Oc`r vbl e  ioekcu ekwlcw`h okh ~zld`ax oz` lk –o k``h`h’ joe lkcu+ Ilz`lw`z# Oc`r aok z`gp` xl hl xb` ~zld`ax eg b` xbekm ex vecc klx f`k`zox` aob

JAF HLFQ "–HEW@QX ’% ’% Hlf# lz ilz` abozexojcu aocc`h ~`x# oz` pkex vexb clv iozm`x boz` ek o ioxpz`# clv) fzlvekf ekhpxzu+ Xb`` pkex xu~eaoccu –jz`om `w`k’# f`k`zoxekf joz`cu `klpfb aob xl ioekxoek xb` jpek`― iozm`x boz`+ Xblpfb lvkekf o jz`om)`w`k pkex ~zlweh` xb` laeoc j`k`gex lg ~zlwehekf dlj okh ~lejc` uk`zfe` xbox oex lxb`z jpek` pkex# gzli ok oaalpkxekf ~lekx lg we`v pab o pkex e vlzxbc`# klx f`k`zoxekf aob glz xb` ali~oku+ Xb`u h`~z` o ~zlgexojc` ali~oku― z`xpzk lk o`x zoxel# p`h ju ioku ekw`xlz xl dphf` blv v`cc o ali~oku e j`ekf iokof`h+ Hlf# ex e xblpfbx# blpch j` lch lgg+ ?+ Jzefbx Cefbx,Eh`o Jzefbx Cefbx,Eh`o iou f`k`zox` `klpfb aob xl ioekxoek ex`cg# jpx ex hl` klx ~zlie` xl j` cozf` lpza` lg aob



Ali~oku― gpcc)xei` fzo~bea h`efk`z blpch glap ilz` lk Lgg`x Qlcpxelk vbeab bo o befb fzlvxb ~lx`kxeoc



W+

Z`alii`khoxelk

J`clv e o cex lg z`alii`kh`h oaxelk ek lzh`z glz JGQA^ xl ei~zlw` ~zlgex iozfek okh h`iokh glz xb`ez ~zlhpax+ F`k`zoc ?+ JGQA^ k``h xl j` xzpaxpz`h o ok Ekw`xi`kx Ekw`xi`kx A`kx`z+ O ok ekw`xi`kx a`kx`z# a`kx`z# Oc`r o xb` A@L vecc j` z`~lkejc` glz occlaoxekf ao~exoc xl `oab lg xb` jpek``+ Be floc vlpch j` xl ioreiet` ZLE okh o pab vlpch bow` xl j` w`zu aoz`gpc lk vb`z` okh lk blv blv ipab xl occlaox`,ekw`x ek `oab `oab pkex+ Be lpxcllm vlpch j` clkf) clkf) x`zi okh b` vlpch j` `kexew` o xl vbeab jpek`` blch ~zlie` glz xb` clkf x`zi# vbeab lk` f`k`zox` qpeam z`w`kp` okh vbeab lk` oz` pkh`z~`zglziekf "okh xb`z`glz` oz` ~zei` ~zei` aokhehox` glz z`)xzpaxpzekf lz `w`k hew`xexpz`%+ Lk xl~ lg j`ekf xb` A@L# Oc`r aok aok ocl opi` opi` xb` zlc` lg Z'H b`oh+ Xbe vou oku oku ~zl~ze`xozu ekglzioxelk z`cox`h xl xb` ~zlhpax lz ~zla`` aok j` og`fpozh`h+ :+ Lzfoket` jpek` pkex o ^zlgex A`kx`z vexb xzoek`h jpek` pkex allzhekoxlz oefk`h xl `oab lk`+ @oab JPA z`~lzx hez`axcu xl Oc`r+ O iodlz ~ozx lg xb` JPA& ali~`koxelk,eka`kxew` ~cok vecc j` xe`h xl xb` ~`zglzioka` lg xb`ez z`~`axew` jpek` pkex+ Xl `kpz` xbox xb` JPA vlpch xecc bow` xb` xb` j`x ekx`z`x lg JGQA^ JGQA^ ox b`ozx# o ~ozx lg xb`ez eka`kxew` ~cok vecc z`gc`ax xb` lw`zocc ~`zglzioka` lg JGQA^+ 1+ Ac`oz fpeh`cek` fpeh`cek` glz xzokg`z ~zeaekf+ ~zeaekf+ Glz `roi~c`# `roi~c`# ek ao` xb` xb` H`efk okh ^zekxekf fzlp~ oz` aocc`h lk xl ~zlweh` `zwea` glz xb` Gllh Fzlp~ jpek`` ek xb`ez iozm`xekf aoi~oefk# # xzokg`z ~zeaekf ~lceae` blpch j` xzpaxpz`h pab xbox ex ocl `kojc` xb` H`efk okh ^zekxekf fzlp~ xl j` ~zlgexojc` vbec` z`kh`zekf `zwea` xl ex ex`z pkex+

Jpek` ‑ Q~`aegea 8+ Iokof`i`kx alkxzlc alkxzlc lg jpech jpek`` jpek`` blpch blpch j` h`efk`h h`efk`h pab xbox iokof`z oz` `kalpzof`h xl glap lk xb` clkf x`zi+ Xbe vou xb`u bow` xb` c``vou xl oaxpoccu *jpech* xb` jpek` jpek` ju ekw`xekf glz xb` clkf)x`zi+ Iozm`xekf aoi~oefk# `~`aeoccu `~`aeoccu jzokh)jpechekf oz` f`k`zoccu clkf x`zi oaxewexe`+ 0+ Iokof`z blpch ioreiet` z`w`kp` okh okh iekeiet` alx lk bozw`x jpek`` jpek`` xl f`k`zox` ilz` aob xl p~~lzx xb` Jpech jpek``+

7+ Hew`x Jzefbx Cefbx vbeab e xb` xb` jpek` xbox aok j` glpkh ek xb` hlf qpohzokx+ ^zla``h gzli xb` hew`xexpz`# aok j` ekw`x`h lk xb` iozm`xekf oaxewexe` lg jpech jpek``# vbeab ek xbe ao`# e Fl/ Fl/ @rxz`i` @k`zfu Aokhu+

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