Axa Life Insurance

Business Opportunity Presentation Managing Partner Channel

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AXA- A global leader in financial protection 

As a global leader AXA has access to world class products, human resources and customer insights One business  Financial protection for 95+ million customers in 57 countries  216,000 employees and distributors worldwide  Ambition to be the preferred company for customers, distributors, employees, shareholders and society by buidling trust and differentiation from competition

Strong track record of growth since 1996:  Growth: 15%+ p.a. in premiums and 500%+ in group net income

The #1 global insurance group in the world (revenue basis)  Fortune Global 500: rank #9 (2010)  Gross revenues (2009): Life & Savings: €58bn; P&C: €26bn  Market capitalisation: €31bn (17 Aug 2010)

The #5 asset manager in the world  Over €1 trillion1 assets managed

International business united under a single brand  Interbrand (2009): Top-100 global brand / #1 insurance brand

Leveraging multi-distribution, multi-partnership capability  Rich experience of joint ventures and partnerships with international and local banks

Socially responsible  Building trust-based relationships with clients, shareholders, employees, partners and communities

Note: 1)Total assets under management based on estimated fair value as of 2009, including assets under management of insurance companies amounting to €1,015bn. Assets under management of asset management companies (AXA IM and Alliance Bernstein) amounted to €845bn 2)IFS = Insurance financial strength rating Source: AXA

Bharti Enterprises- A leading corporate in India TELECOM SERVICES

FINANCIAL SERVICES

RETAIL / WHOLESALE

EMERGING BUSINESSES

Bharti Airtel

Bharti AXA Life Ins

Bharti Retail

FieldFresh Foods

India & SAARC Region

Life Insurance

Retail

Agri Exports

Bharti Infratel

Bharti AXA Gen Ins

Bharti Wal-Mart

Bharti Teletech

Passive Infra

General Insurance

Wholesale Cash & Carry

Comm. & Media Devices

Indus Towers

Bharti AXA Investment

Bharti Realty

Passive Infra Sharing

Managers

Real Estate

Telecom Seychelles

Asset Management

Comviva Technologies

Seychelles Islands

Jersey Airtel Channel Islands

Telecom software

Bharti Foundation CSR activities

Centum Learning Ltd Training & Dev

Guernsey Airtel Channel Islands

Bharti Zain Telecom Africa

Bharti Airtel – the flagship company

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Among Asia’s leading integrated telecom services providers with operations in India, Sri Lanka and Bangladesh.

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Market capitalization of over Rs. 1,208 Bn*

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India’s largest integrated private telecom operator and among the top-6 listed entities in the country

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144.41m customers as of June 2010, total revenues of INR 39,615 Cr (up 7% Y-o-Y), cash profits of INR 16,605Cr (up 19% Y-o-Y) for the year 2009-10

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National market share of 30.25% with network coverage of 74% of the total population * - As on 2nd August 2010. Subscriber base in India as of Jun’10, Source – TRAI website

Bharti AXA Life Vision Company Vision: “To be the preferred company for financial protection and wealth management in India”

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Customer: We will reach out to customers, understand their needs, deliver quality solutions and thereby win their trust

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Distributor: We will grow together through the spirit of partnership, that is transparent, offers fair compensation and builds a mutually beneficial long-term relationship

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Employee: To be the best place to work that offers employees empowerment, pride and personal growth opportunities for the future.

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Shareholder: To create value for the shareholders, by consistently achieving business plans and profitability

Our Values

PRAGMATISM PROFESSIONALISM

TEAM SPIRIT TEAM SPIRIT PRAGMATISM PROFESSIONALISM PROFESSIONALISM TEAM SPIRIT PRAGMATISM

PROFESSIONALISM

INTEGRITY

INTEGRITY

INTEGRITY INNOVATION

INNOVATION

PROFESSIONALISM

INTEGRITY INNOVATION INTEGRITY

INNOVATION

INNOVATIO

Bharti AXA Life: First three years of operations 

Business build-up

NBI Collected ICICI Pru HDFC Std SBI Life Bajaj Allianz Max New York Met Life Reliance Life Bharti AXA Life

2000-01

Rs. in crore

2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 Y1-Y3 CAGR 6 62 225 641 1,467 2,342 4,542 7,708 6,393 6,334 513% 1 23 80 148 392 834 1,326 2,315 2,342 3,261 794% 2 22 112 183 495 1,804 3,481 4,647 7,041 664% 7 52 159 451 1,373 3,203 5,822 4,060 4,451 388% 36 59 125 216 441 775 1,350 1,619 1,848 87% 8 23 55 139 330 771 1,075 1,068 169% 6 22 35 85 724 1,936 3,026 3,921 136% 8 107 293 438 514%

Bharti AXA Year 4 (2009-10): Rs. 438cr

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Y1

Y2

Y3

Y4

On comparison of the initial years of operations of the top industry players, it is seen that Bharti AXA has performed better than all competitors in its first three years of operations. Similarly, in terms of number of branches, Bharti AXA is ahead of competition. With actual premium of Rs. 438cr in year 4 (2009-10), Bharti AXA will be third only to ICICI Prudential and Bajaj Allianz

The journey so far

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Branch network in first 3 years The company has been successful in creating support infrastructure at a much faster pace as compared to its competitors.

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Customer centricity at Bharti AXA Life through service initiatives

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We focus on quality of service- we are ISO 9001:2000 certified for Operations, Customer, Distributor Services and Claims

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Our customers can rely on us- our outstanding life claims for the financial year 2009-10 is ZERO, which is a rare feat in the life insurance industry

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We set high standards- our policy issuance time is amongst the best in the industry, which translates into faster risk cover for our customers

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We believe in customer convenience- making premium payment smooth and easy for customers, we offer 13 payment methods ranging from cheque pick ups to online and mobile payment options

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We keep our customers informed- our customers can request quick and easy policy updates via SMS

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Our customers have easy access to us- our contact center is available toll free across all networks, we call back customers who call after working hours or if there is a call drop

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We listen to our customers- customer feedback is testimony to our service experience; we seek feedback from our customers after every service interaction

Leverage existing strengths and assets Multi-channel Approach & infrastructure...

... market & consumer oriented capabilities...

...along with a strong international experience

• 181 branches • Largest among 2nd generation players

• Product Innovation

• Bancassurance expertise

•~ 23,000 agents

• Operational processes

• New & innovative product (e.g. health, NAV Guarantee)

•~800 Direct sales force

• Cultural acceptance for outsourcing

• Existing relationships • Tie-ups with 5 out of top 8 CAB

distributors

• Back - end systems & vendor associations

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• Good relationship with key third party distributors

• Proven successful processes • Best practices for sales force & operational excellence

Roll out of a High Decibel National Mass Media Campaign

Glimpse of What We Have to Offer

Combo Magic

Advantages of COMBOS to CUSTOMER

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COMBI 1:Bright Stars Edge + Family Income Secure

Bright Stars Edge

Family Income Secure

• “HIGH ON VALUE” – Extremely low on charges • “HIGH ON PROTECTION” –cover is 20 times annual Premium and death Benefit is SA +FV.

• “ANNUAL INCOME TO FAMILY” – Pay annual benefit for next 20 years incase of death. • “RETURN OF PREMIUM” – On survival premium returned back at maturity.

“ OVER ALL A VALUE FOR MONEY UNIT

COMBI

LINKED PRODUCT”

OFFER

“ UNIQUE PRODUCT RELEVANT TO ALL CUSTOMERS”

True Wealth with

Protect Plus COMBO

COMBI 2: True Wealth + Protect Plus

PROTECT PLUS

TRUE WEALTH

• “ENHANCED LIFE COVER” – Pay for 5 years and get covered for 10 years.

• “HIGHEST NAV G’TEE” – Min of Rs. 12 Low on charges • “LIMITED PAY” – Pay for 5 years and get benefits in 10 years “ A PLAN THAT ENSURES YOU GET BEST OF BOTH WORLDS”

• “RETURN OF PREMIUM” – On survival, Your premiums are returned back at maturity.

COMBI OFFER

“ UNIQUE PRODUCT RELEVANT TO ALL CUSTOMERS”

True Wealth & Protect Plus Combo

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Presenting - THE MANAGING PARTNER CHANNEL

Pre-Requisite for Managing Partner 

Confidence

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Self Motivation

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Relationship Building

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Desire to be financially independent

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Positive Attitude

Get what you Want! Be an Entrepreneur

Enjoy R&R

Cherish Status

Make Money Earn Goodwill Make contacts

Fantastic Business Opportunity 

Negligible Start up investment

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Unlimited Earning Potential

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Flexible Working Hours

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Be your own Boss

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Be a part of World class Organization

Role of a Managing Partner 

Search & identify good talent

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Recruitment & build your team of Advisors

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Motivate & achieve target

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Present the business opportunity to advisors

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Guide, groom & monitor the team

Benefits for Managing Partner 

Opportunity to earn unlimited income with negligible start up cost

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Significant additional income through overrides on unit performance

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Leverage contacts from existing business

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Self development of managerial team handling skill through our thorough training curriculum

Build a strong Sales Force of Advisors Prospect For

Required Qualities

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Graduate

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Passion

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Married

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Result oriented

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Well Connected

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Good Communication skills

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Thirst for Money

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Thirst for Recognition

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> 25 Yrs of Age Living in same city since past 5 yrs  Family income > Rs. 5 Lacs per annum

Managing Partner-Responsibilities 

Prospect on daily basis

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Meet new people everyday

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Follow the sales process

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Achieve sales target

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Attend training programs

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Participate in reviews

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Follow the business ethics

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Invest minimum 3 hours daily

Details of Life Advisor Training Master Session Name

Objective and Learning's

Creating the Right Impression

1. 2. 3.

Appearance, Body Language and Etiquettes Communication – Verbal and non verbal Creating a world class introduction for your self and practice the same.

Prospecting

1. 2. 3. 4.

How to prospect to names Classify names into categories The prospecting funnel Trigger sheet to generate referrals.

Objection Handling

1. 2. 3.

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Identifying Objection Classifying objection as per ACC method Objection handling skills Objection handling scripts

Tele clinic

1. 2. 3.

Steps in tele calling Telephonic Objection handling skills – ACC Developing scripts for objection handling

Need Based Selling

1. Using FNA

Closing

2. Effective Closing Skills

Benefits of Life Insurance – Membership

1. Internal & External R & R Clubs/Platforms

HNI Selling and Business Insurance

1. 2.

Business Insurance Concepts HNI Selling Skills

Earning Potential

As a Managing Partner you will earn 

Monthly Recruitment Payout

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Startup Bonus – One time Kicker

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Monthly Business Payout

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Quarterly Business Payout

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Annual Business Payout

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Rewards & Recognition(Contests)

Rewards and Recognition for Life Advisors

Outsourcing Of Backend Support 

LA Recruitment Process

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Advisor Connect

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Policy Issuance Process

Surprise Slide

Join Bharti Axa Life

Be a Champion!