ava spring 2011 catalogue

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AVA Publishing SA Rue des Fontenailles 16 Case Postale 1000 Lausanne 6 Switzerland e [email protected] t +41 (0)786 005 109

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English Language Support Office AVA Publishing (UK) Ltd 56a Chapel Road Worthing West Sussex BN11 1BE e [email protected] t +44 (0)1903 204 455 f +44 (0)1903 237 346

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AVA Academia Spring 2011

AVA Book Production Pte Ltd e [email protected] t +65 6334 8173 f +65 6259 9830

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Contents

A note from the publisher 002

Why our books sell 003

Basics Creative Photography 02: Context and Narrative 004

Design for Sustainable Change 005

Basics Fashion Design 07: Menswear 006

Forthcoming in Fall 2011 013

AVA’s analytics 014

Distributors 016

Title index 018 Basics Fashion Design 08: Styling 007

Fashion Merchandising 008

Basics Design 02: Layout 009

Packaging the Brand 010

Basics Landscape Architecture 02: Ecological Design 011

The Fundamentals of Printed Textile Design 012

www.avabooks.com

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A note from the publisher

As part of our ongoing interaction with our academic and student audience, we continually solicit feedback on our books; how they are used in an educational and business context and, more subjectively, how our readers respond to the style and presentation of the content. One thing in particular is becoming increasingly clear: the applied visual arts, in all their forms, have become a pervasive part of international culture and business. Visual language is now the global lingua franca of communication. AVA books are designed to respond to this. Accessible to all cultures, our books are currently available in more than 20 languages (recent editions include those in Turkish, Arabic and Indonesian). In addition, the design of the content in our books aims to promote and enhance understanding at all levels.

As design becomes an increasingly larger component of the business process, AVA titles have evolved to reflect this. In addition to our already successful design management and marketing disciplines, we will be launching a new series of books devoted to fashion management, the first of which is Fashion Merchandising. This will be followed by a Fundamentals title covering the subject and a range of Basics books focusing on different aspects of fashion management and promotion. In addition to this, we are launching another range of titles devoted to textile design. These books will explore the multi-disciplinary nature of this exciting subject in the contexts of fashion, product design and architecture. The first title in this series, The Fundamentals of Printed Textile Design (to be published in June 2011) will be followed by a range of Basics titles exploring key areas of textile design. AVA’s evolution will not stop here! There are a myriad of other business and creative areas to be explored and our very own discipline of publishing is developing apace as an area of undergraduate study where, surprisingly, very little has been previously published. We are planning to rectify this in 2012 with a new range of books on the subject. Many of our books are now available in eBook format and we will be extending the availability of our digital titles as new channels from Apple, Google and Amazon, amongst others, become available. Both our print titles and eBooks are available for purchase at www.avabooks.com. We thank you for your continued support of our titles, which we hope remain a leading provider of design and business education around the world.

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AVA Academia Spring 2011

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Why our books sell

Here at AVA, we value the feedback we receive from our readers. We believe our books respond to the needs of students and academics in a number of ways.

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1 Academic authority Only leading academic authorities write and review our books 2 Academic standing AVA titles are adopted, used and referenced by leading academic institutions across the world 3 Subject relevance Our books are structured according to existing curricula to ensure they meet student requirements 4 Innovation We cover new subject areas and offer new treatments in the presentation of information 5 Range Our books cover an unrivalled range of subject areas and experience levels across the visual arts

8 Accessibility Our books are written from an innovative, international, educational and relevant viewpoint 9 Information presentation Our visual approach presents information in a clear, accessible and engaging fashion 10 Cross-audience appeal Aspiring students, students in education and those making the transition from education to practice buy our books. They are also used by practitioners working across the visual arts for a range of clients and by individuals who want to understand aspects of the applied visual arts for commercial, professional or personal reasons

6 Quality We place high value on the look and feel of our books 7 Affordability We believe our books are reasonably and affordably priced

www.avabooks.com

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Creative Photography

Basics Creative Photography 02: Context and Narrative Maria Short Maria Short is a photographer, educator and writer. She currently runs photographic workshops in schools and colleges and is a part-time lecturer in photography at the University of Brighton, UK. Maria has an MA in Sequential Design and her work takes its inspiration from the use of visual metaphors in pictorial story-telling. Much of her photographic practice is built around her knowledge of the equine industry; working to editorial and advertising briefs. Her current research work involves photographing the use of horses to enrich the lives of disadvantaged teenagers.

Basics Creative Photography 02: Context and Narrative provides an inspiring look at the way in which context and narrative help shape and form photographs, from the initial idea through to the resulting polished photograph. Many experienced photographers and artists are intuitive in their image-making process, subconsciously using their visual awareness to create, technically produce and edit their work. Context and Narrative explores the structure and method behind the process of constructing a meaningful image, helping students to apply theories to their own photographic work, and identify the significant ingredients which together constitute a successful photograph.

NEW! 004

Key features

Readership

Discusses the importance of context and narrative in the creation of original and impactful photography.

Intermediate

Includes case studies and exercises that can be used by both students and educators. Features a wide range of illustrative photography from professionals, amateurs and students alike.

Our Basics books provide readers with an in-depth exploration of each of the topics introduced in the Fundamentals titles. These books offer both a theoretical and practical approach, supported by examples and exercises. Individual titles can form the basis of specific modules, while the series as a whole functions as a comprehensive reference tool and can be called upon at any stage of a student’s education.

! Your books are beautiful and visually stimulating. Lindsay Chenault / Westwood College / USA

AVA Academia Spring 2011

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Design Management

Design for Sustainable Change Anne Chick and Paul Micklethwaite Anne Chick is director of the Sustainable Design Research Centre at Kingston University, UK. Until recently, she was director of the Sustainability in Practice Network within WestFocus (a consortium of seven universities). She is adjunct professor in the Faculty of Environmental Design at the University of Calgary, Canada, an associate editor of the Design Journal and a Design Studies journal referee. Paul Micklethwaite is a research fellow in sustainable design at Kingston University, UK. Paul undertakes research, knowledge transfer and enterprise activities across a wide range of areas within sustainable design. His areas of research interest include design and manufacture with recycled materials and ‘green’ branding.

Design for Sustainable Change explores how design thinking and design-led entrepreneurship can address the issue of sustainability. It examines how familiar design processes can be translated into methodologies for driving sustainable change in businesses, organizations and society more generally. This book looks at ‘design thinking’ as a methodology which, by its nature, considers issues of sustainability, but which does not necessarily seek to define itself in those terms. It explores the gradual extension of this methodology into the larger marketplace and the commercial and social implications of such an extension.

Key features

Readership

Discusses how design methodology influences the way businesses and organizations address the issue of sustainability.

Required Reading Range Course Reader

Offers insightful interviews from contemporary design managers. Discusses the ways in which design thinking is evolving and being applied to a much wider spectrum of social and environmental issues.

NEW!

These reference titles are specifically structured to support visual arts students throughout the lifetime of an undergraduate degree and provide a detailed exploration of the discipline covered. This title is a comprehensive handbook to design management. It is an ideal core text for an undergraduate degree, and will prove useful at any academic level.

! I highly recommend all your design management books to my students. Dr Eun-Kyong Baek / De Montfort University / UK

www.avabooks.com

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Fashion Design

Basics Fashion Design 07: Menswear John Hopkins John Hopkins is head of Fashion and Textiles at Winchester School of Art, University of Southampton, UK. He studied at Central St Martins College of Art and Design, London, graduating with a Masters in Fashion Design. He worked as a womenswear designer at Jaeger and Burberry for over ten years, as well as being a freelance illustrator for the Fashion Service in London and New York. His teaching career began in the United States, where he served as chair of Fashion at Savannah College of Art & Design, before returning to the UK to take up his position at Winchester.

Basics Fashion Design 07: Menswear provides a broad introduction to menswear by considering a range of social and historical contexts that have served to define and redefine this fascinating area of fashion through the ages. Both the design process and sources of research for menswear are considered and presented in context with fashion drawings and presentation formats – from students and recent graduates as well as more established design labels. Interviews with contemporary menswear labels, stylists and designers also provide valuable insights into the different styles and role models who continue to influence and define menswear in the twenty-first century.

NEW! 006

Key features

Readership

Over 200 inspirational visuals support a comprehensive text.

Intermediate

Includes interviews with contemporary and upcoming menswear designers, offering insightful and diverse perspectives on the continuing evolution of menswear. An ideal reference text for fashion students and those who simply want to learn more about menswear.

Our Basics books provide readers with an in-depth exploration of each of the topics introduced in the Fundamentals titles. These books offer both a theoretical and practical approach, supported by examples and exercises. Individual titles can form the basis of specific modules, while the series as a whole functions as a comprehensive reference tool and can be called upon at any stage of a student’s education.

! Brilliant series! Thank you! Emma Laird / Thames Valley University / UK

AVA Academia Spring 2011

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Fashion Design

Basics Fashion Design 08: Styling Clare Buckley and Jacqui McAssey Clare Buckley is fashion editor for The Guardian Weekend magazine. She has worked in the industry for over 10 years as a fashion editor and freelance stylist. Alongside her job at The Guardian, she is an associate lecturer on the Fashion Promotion with Styling course at UCLAN, UK. Jacqui McAssey is the course leader in Fashion Promotion with Styling at UCLAN, UK, where she has taught for over 10 years. Before her career in education, Jacqui worked in the industry in fashion promotion. She also works as a freelance stylist, styling editorial and commercial projects, events and exhibitions.

Basics Fashion Design 08: Styling explains how to analyze and translate fashion collections. A stylist is responsible for choosing the look and clothing for a fashion image to communicate a fashion idea, trend or theme, or to advertise a fashion product. This book outlines what it means to style for a catalogue or advertisement (commercial styling), or a magazine (editorial styling) and what types of skills these different fields require. Richly illustrated with styled shots that have been created by both professionals and undergraduates, this book proves that even on a limited budget, with tremendous imagination and drive it is possible to create beautiful and relevant work.

Key features

Readership

Styling has become an increasingly popular discipline for study and this is the first book to offer a comprehensive student guide.

Intermediate

Illustrated with beautiful examples from internationally renowned stylists. Featuring case studies and interviews to give the reader real insight into a stylist’s day-to-day activities, their backgrounds and motivations.

NEW!

Our Basics books provide readers with an in-depth exploration of each of the topics introduced in the Fundamentals titles. These books offer both a theoretical and practical approach, supported by examples and exercises. Individual titles can form the basis of specific modules, while the series as a whole functions as a comprehensive reference tool and can be called upon at any stage of a student’s education.

! This is further proof of the excellence of the Basics Fashion Design series. Martin Dawber / Liverpool John Moores University / UK

www.avabooks.com

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Fashion Management

Fashion Merchandising Virginia Grose Virginia Grose originally trained as a fashion designer and has worked in the fashion industry for more than 25 years. Most of Virginia’s experience is in the supply chain and product development sectors. She gained her professional experience with Courtaulds, and has worked with a wide range of international clients such as Marks & Spencer, Wal-Mart and a range of luxury cashmere brands. Virginia achieved an MBA in Retailing at Scotland’s University of Stirling, specializing in international retailing and marketing with a fashion bias. She is currently course leader in MA Fashion Business Management at Westminster University, UK.

Fashion Merchandising provides a comprehensive overview of the fashion business – an exciting and challenging environment in today’s global marketplace. Aimed at fashion merchandising, buying and business undergraduates, this handbook offers an overview of the fashion and retailing sector. It provides contextual information and an exploration of the evolution of the industry over the last decade, as well as its current state in today’s global economy. Fashion Merchandising highlights the skills and considerations needed to manage products and to understand both traditional and newer roles within the industry.

Key features

Readership

Contains a critical path/action calendar at the front of the book, which can be used as a blueprint for the fashion business.

Required Reading Range Course Reader

Includes case studies and interviews with key personnel as well as reflective exercises developed with reference to the professional nature of fashion retailing and business. Features relevant visuals to further highlight and illustrate the text and case studies.

NEW! 008

These reference titles are specifically structured to support visual arts students throughout the lifetime of an undergraduate degree and provide a detailed exploration of the discipline covered. This title is a comprehensive handbook to fashion merchandising. It is an ideal core text for a fashion management degree, and will prove useful at any academic level.

! AVA’s books are unique and refreshing. Glenn Ruhl / Mount Royal University / USA

AVA Academia Spring 2011

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Graphic Design

Basics Design 02: Layout Gavin Ambrose and Paul Harris Gavin Ambrose studied at Central St Martins, UK, and is a practising graphic designer. Gavin’s current commercial practice includes clients from the arts sector, galleries, publishers and advertising agencies. He is the co-author and designer of several books on branding, packaging and editorial design. Paul Harris studied at the London College of Printing, UK, and is a freelance journalist and editor. Paul writes for international magazines and journals in London and New York, including Dazed & Confused. He is co-author of and collaborator on several books about graphic design.

Basics Design 02: Layout is an update to the popular first edition of the same name, in which Ambrose and Harris introduce the fundamentals of layout within the field of graphic design. The second title in the Basics Design series, Layout addresses both practical and aesthetic considerations, including the arrangement of graphic elements within a design scheme and what happens when the grid is abandoned. Essential design concepts, such as the relationship between the grid and the placement of text and images, are explored with illustrative examples taken from contemporary practice. The second edition features considerable new and revised content from the authors.

Key features

Readership

Features substantial new and revised content.

Intermediate

An in-depth exploration of layout and how it informs other aspects of creative design. Exemplified by a wide range of contemporary work and diagrammatic visualizations.

NEW!

Our Basics books provide readers with an in-depth exploration of each of the topics introduced in the Fundamentals titles. These books offer both a theoretical and practical approach, supported by examples and exercises. Individual titles can form the basis of specific modules, while the series as a whole functions as a comprehensive reference tool and can be called upon at any stage of a student’s education.

! AVA books have a balance of design/technical information with visual examples that both inspire and inform. Elsi Vassdal Ellis / Western Washington University / USA

www.avabooks.com

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Graphic Design

Packaging the Brand Gavin Ambrose and Paul Harris Gavin Ambrose studied at Central St Martins, UK, and is a practising graphic designer. Gavin’s current commercial practice includes clients from the arts sector, galleries, publishers and advertising agencies. He is the co-author and designer of several books on branding, packaging and editorial design.

Packaging represents the largest overlap between the disciplines of graphic design and branding. While many other areas of design may be commercial to an extent, the success of a piece of packaging design is inextricably linked with its ability to sell a product.

Paul Harris studied at the London College of Printing, UK, and is a freelance journalist and editor. Paul writes for international magazines and journals in London and New York, including Dazed & Confused. He is co-author of and collaborator on several books about graphic design.

Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience, and examines the entire lifespan of a piece of packaging: from its manufacture and construction, its display in various retail environments, to its eventual disposal and the associated environmental concerns.

Key features

Readership

Introduces design students to the most commercial area of graphic design.

Required Reading Range Module Reader

Discusses the full lifespan of a piece of packaging design; from design and manufacture to disposal. Accompanied by illustrative examples and case studies taken from contemporary packaging design.

NEW! 010

These titles are designed to support specialized modules of visual arts degree courses and provide a platform for further exploration of the subject matter. This title represents a comprehensive introduction to a key area of graphic design. It is an ideal core text for an undergraduate degree, and will prove useful at any academic level.

! Thanks to AVA for producing great resources for design educators. I’ve been very, very pleased with the materials again! Bennett Holzworth / Concordia University / Canada

AVA Academia Spring 2011

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Landscape Architecture

Basics Landscape Architecture 02: Ecological Design Nancy Rottle and Ken Yocom Nancy Rottle has focused most of her professional and academic life on the pedagogy and practice of ecological design and planning in landscape architecture. In addition to over a decade of teaching ecological and sustainable design courses, she founded and directs the Green Futures Lab in the University of Washington’s College of Built Environments, USA.

Basics Landscape Architecture 02: Ecological Design provides an overview of ecological design and planning for landscape architects. It explores the concepts and themes important to the contemporary practice of ecological design and planning in a highly accessible and richly illustrated format.

Ken Yocom is an ecologist and landscape architect. He teaches in the Landscape Architecture Department at the University of Washington, USA. Ken began his career as a wildlife ecologist in the Pacific Northwest, before migrating into landscape architecture, attracted by the applied nature of the profession and its ability to positively affect people’s lives.

Focusing primarily on urban environments, the book examines the relationships between ecological design theory and design methods. It describes and illustrates the basic structures and functions of natural and human systems through landscape ecology principles and the dynamics of landscape processes.

Key features

Readership

Discusses important concepts and themes in ecological design and planning.

Intermediate

Features a wide range of examples and images that show ecological design in action. Includes case studies and exercises that can be used by both students and educators.

NEW!

Our Basics books provide readers with an in-depth exploration of each of the topics introduced in the Fundamentals titles. These books offer both a theoretical and practical approach, supported by examples and exercises. Individual titles can form the basis of specific modules, while the series as a whole functions as a comprehensive reference tool and can be called upon at any stage of a student’s education.

! Excellent books, comprehensive, good reference texts for students and working designers, nicely produced with a good range of stimulating current work. Rhiannon Robinson / Cumbria University / UK

www.avabooks.com

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Textile Design

The Fundamentals of Printed Textile Design Alex Russell Alex Russell studied printed textiles in Manchester. After graduating, he worked as a designer and teacher before becoming a full-time lecturer in Nottingham. He then set up a freelance business, working across Europe, with an international client list creating print, pattern, forecasting and illustration work for fashion and interiors. He is now a senior lecturer on the Textile Design for Fashion program at Manchester Metropolitan University, UK, and continues to practise as a freelance designer. Alex’s work features widely in books on print and pattern.

The Fundamentals of Printed Textile Design provides students with an introduction to the creative skills, techniques and processes required by textile designers in order to produce a professional, creative and commercially aware portfolio. Aimed at textiles and fashion undergraduates, this book outlines the process of creating designs, looking at the vital role played by drawing, color, style and content. It analyzes how to contextualize and visually communicate effectively, whether through traditional design staples or via a more innovative approach. It also examines the technical and ethical considerations of which designers in the industry must be aware.

Key features

Readership

Explores the subject from both creative and contextual standpoints.

Introductory

Discusses print and surface pattern design in a variety of contexts, including fashion, interiors, giftware and stationery. Fully illustrated with designs from some of the world’s leading textile designers.

NEW! 012

The discipline-specific titles in our Fundamentals range are aimed at students embarking on further education and offer a thorough grounding in the subject. This book provides students with a broad overview of the discipline, before examining specific processes in greater detail.

! Modern appeal and student friendly! Amanda Lovell / Arts Institute of New York City / USA

AVA Academia Spring 2011

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Forthcoming in Fall 2011

The Fashion Reader John Hopkins John Hopkins is head of Fashion and Textiles at Winchester School of Art, University of Southampton, UK. He studied at Central St Martins College of Art and Design, London, graduating with a Masters in Fashion Design. He worked as a womenswear designer at Jaeger and Burberry for over ten years, as well as being a freelance illustrator for the Fashion Service in London and New York. His teaching career began in the United States, where he served as chair of Fashion at Savannah College of Art & Design, before returning to the UK to take up his position at Winchester.

The Fashion Reader provides a comprehensive view of the dynamic subject of fashion design. Through a series of informative chapters covering historical and contemporary theory, The Fashion Reader explores the multi-faceted nature of fashion design and its associated contexts, processes and methodologies. This book takes a practical look at more advanced approaches to fashion drawing, working with color media, Computer Aided Design for fashion, research processes, working with sketchbooks to develop creative ideas and building collections. Pattern making and manufacturing processes are also considered in relation to formulating and creating prototype samples in the design studio.

Key features

Readership

Discusses interpreting a design brief, preparing a fashion portfolio and defining career goals for professional employment opportunities, exhibitions and trade fairs.

Required Reading Range Course Reader

Includes case studies and contributions from design professionals and industry practitioners, providing valuable insights into the fashion industry.

These reference titles are specifically structured to support visual arts students throughout the lifetime of an undergraduate degree and provide a detailed exploration of the discipline covered. This title is a comprehensive handbook to fashion design. It is an ideal core text for a fashion degree, and will prove useful at any academic level.

Provides further reading and a more detailed analysis of fashion design to appeal to fashion students and practitioners alike.

forthcoming www.avabooks.com

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While every effort has been taken to carry out instruction to customers satisfaction NO RESPONSIBILITY liability will be accepted for errors CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE AUTHORISING PRINT RUNS

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AVA’s analytics

Basics Fashion Design 01: Research and Design

Top 10 co-edition books (copies printed)

B

Top 10 fastest selling English Language titles (units sold)

B

Basics Photography 01: Composition 69,100

B

Basics Fashion Design 03: Construction

Basics Photography 02: Lighting 62,400

B

Basics Fashion Design 02: Textiles and Fashion

B

Basics Fashion Design 04: Developing a Collection

B

Basics Fashion Design 05: Fashion Drawing

Basics Design 01: Format 40,000

F

Basics Design 08: Design Thinking

F

The Fundamentals of Product Design The Fundamentals of Interior Design

B

Basics Design 02: Layout 38,000

B

Basics Design 02: Layout Basics Photography 01: Composition

The Fundamentals of Creative Design 37,100

Basics Design 06: Print and Finish 25,000

AVA’s ‘bestseller’ predictions for 2011

Basics Fashion Design 01: Research and Design 25,000

04: Developing a Col

Design Management 20,500

The Layout Book 20,500

lection

F F B B B

Basics Fashion Design

Basics Fashion Design 05: Fashion Drawing

Basics Design 08: Design Thinking

Basics Landscape Architecture 01: Urban Design

The Fundamentals of Marketing

s

014

The Fundamentals of Branding

Basics Design 07: Grid

The Fundamentals of Design Management

Basics Animation 04: Stop-motion

Basics Advertising 02: Art Direction

B B F B

The Fundamentals of Fashion Design 23,000

B

AVA Academia Spring 2011

1 2 3 4 5 6 7 8 9 10 OK

N/HAC M Y

U268694 WPA 14.08.2010 150# C K

2

DALIM HE-DTP

U

GP-U005

While every effort has been taken to carry out instruction to customers satisfaction NO RESPONSIBILITY liability will be accepted for errors CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE AUTHORISING PRINT RUNS

ava spring 2011 cat text final_OK

8/14/10

2:19 PM

Page 15

Title: Catalogue(Printing)__Cover Client: AVA 200mmWX230mmH

All time bestselling titles (units sold all languages) Basics Photography 01: Composition 78,235 Basics Photography 02: Lighting 74,478 Basics Design 02: Layout 57,529 Basics Design 01: Format 52,950 The Fundamentals of Creative Design 44,225 Basics Design 03: Typography 39,868 Basics Design 04: Colour 39,001 Basics Fashion Design 01: Research and Design 38,950 The Fundamentals of Illustration 37,620 The Fundamentals of Fashion Design 37,600 Basics Design 06: Print and Finish 36,460 The Fundamentals of Creative Advertising 28,394

Worldwide units sold (by language)

2

DALIM HE-DTP

U

GP-U005

Farsi 2,000 Bulgarian 4,000

U268694 WPA 14.08.2010 150# C K

Estonian 5,300

N/HAC M Y

Lithuanian 8,000

1 2 3 4 5 6 7 8 9 10 OK

Greek 15,000

Turkish 19,000

Hungarian 22,000

Polish 22,500

Traditional Chinese 24,500

Czech 28,000

Dutch 28,500

Italian 31,000

Japanese 48,000

Portuguese 48,000

Korean 72,000

Russian 92,000

French 145,220

Spanish 252,414

German 330,950

Simplified Chinese 460,000

English 578,000

www.avabooks.com

015

While every effort has been taken to carry out instruction to customers satisfaction NO RESPONSIBILITY liability will be accepted for errors CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE AUTHORISING PRINT RUNS

ava spring 2011 cat text final_OK

8/3/10

2:21 PM

Page 16

Title: Catalogue(Printing)__Cover Client: AVA 200mmWX230mmH

Distributors

Africa

Asia, Australasia, Middle and Far East

Africa (excluding South) Ian Bartley Export Sales Department Thames & Hudson Ltd e [email protected] South Africa, Swaziland, Lesotho, Namibia, Botswana and Zimbabwe Peter Hyde Associates 5 & 7 Speke Street (Corner Nelson Street) Observatory 7925 Cape Town t +27 (0)21 447 5300 f +27 (0)21 447 1430 e [email protected]

Australia, New Zealand, Papua New Guinea and the Pacific Islands Thames & Hudson (Australia) Pty Ltd 11 Central Boulevard Portside Business Park Fishermans Bend Victoria 3207 t +61 (0)3 9646 7788 f +61 (0)3 9646 8790 e [email protected]

Central and South America (excluding North) Brazil and South America Sara Ticci Export Sales Department Thames & Hudson Ltd e [email protected]

Israel Lonnie Kahn Ltd 20 Eliyahu Eitan Street 75703 Rishon Lezion t +972 (0)3 951 8418 f +972 (0)3 951 8415 E [email protected] Japan Scipio Stringer Export Sales Department Thames & Hudson Ltd e [email protected]

Bangladesh Zeenat Book Supply Ltd 190 Dhaka New Market Dhaka 1205 t +880 (0)2 861 7005 e [email protected] China (PRC), Hong Kong, Korea and Macau Thames & Hudson China Ltd Units B & D 17/F Gee Chang Hong Centre 65 Wong Chuk Hang Road Aberdeen Hong Kong t +852 2 553 9289 f +852 2 554 2912 e [email protected] For China enquiries: Mr Feng Haiming, Shanghai e [email protected] Eastern Mediterranean, Near and Middle East Stephen Embrey Export Sales Department Thames & Hudson Ltd e [email protected] India Atlantic Publication and Diffusion 7/22 Ansari Road Darya Ganj New Dehli 110002 India t +91 (0)11 2327 3880 e [email protected] Iran Bookcity Co (PJS) 743 Shariati Street 16396 PO Box 158757341 Tehran Iran t +98 21 8845 9950 f +98 21 8845 9949 e [email protected]

Jordan Jabal Amman Publishers PO Box 3062 81 Al-Kulliyah Al-llmiyah Al-ishaniyah Str Amman 11181 Jordan t + 962 6 464 5559 e [email protected]

The Caribbean John Edgeler Edgeler Book Services Ltd 3 Ashacre Lane Worthing UK BN13 2DA m +44 (0)7801 866936 t/f +44 (0)1903 265925 e [email protected] Mexico and Central America Sara Ticci Export Sales Department Thames & Hudson Ltd e [email protected]

Lebanon Levant Distributors PO Box 11–1181 Sin-El-Fil Al Qalaa Area Sector 5 Building 31 53rd Street Beirut t +961 (0)1 488 035 f +961 (0)1 510 659 e [email protected] Malaysia Thames & Hudson (S) Private Ltd c/o APD Kuala Lumpur 24 & 26 Jalan SS3/41 47300 Petaling Jaya Selangor Darul Ehsan t +60 (0)3 7877 6063 f +60 (0)3 7877 3414 e [email protected] Pakistan and Sri Lanka Ian Bartley Export Sales Department Thames & Hudson Ltd e [email protected] Singapore and South-East Asia Thames & Hudson (S) Private Ltd 52 Genting Lane 06–05, Ruby Land Complex Singapore 349560 t +65 6749 3551 f +65 6749 3552 e [email protected] Taiwan Ms Helen Lee Taipei e [email protected]

016

AVA Academia Spring 2011

MY U268894 WPA 03.08.2010 150# C K 1 2 3 4 5 6 7 8 9 10 OK

N

1

DALIM HE-DTP

U

GP-U005

While every effort has been taken to carry out instruction to customers satisfaction NO RESPONSIBILITY liability will be accepted for errors CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE AUTHORISING PRINT RUNS

ava spring 2011 cat text final_OK

Europe

Page 17

Title: Catalogue(Printing)__Cover Client: AVA 200mmWX230mmH

USA and Canada

UK sales office

UK Territory Managers

Christian Frederking Sales and Marketing Director t +44 (0)20 7845 5000 f +44 (0)20 7845 5055 e [email protected]

Belgium, Netherlands, Luxembourg Bas van der Zee President Kennedylaan 66 huis 1079 NG Amsterdam Netherlands t +31 (0)623137695 e [email protected]

France Interart SARL 1 Rue de l’Est 75020 Paris t +33 (0)1 43 49 36 60 f +33 (0)1 43 49 41 22 e [email protected]

2:21 PM

UK

Austria and Germany (excluding South) Michael Klein c/o Vertreterbuero Wuerzburg Huebergasse 1 D-97070 Wuerzburg Germany t +49 (0)9311 7405 f +49 (0)9311 7410 e [email protected]

Eastern Europe Stephen Embrey Export Sales Department Thames & Hudson Ltd e [email protected]

8/3/10

Jonathan Earl Head of Sales t +44 (0)20 7845 5000 f +44 (0)20 7845 5055 e [email protected] Ian Bartley Head of Export Sales t +44 (0)20 7845 5000 f +44 (0)20 7845 5055 e [email protected] Andrius Juknys Manager, Distributed Books t +44 (0)20 7845 5000 f +44 (0)20 7845 5055 e [email protected] Mark Garland Distributed Sales Co-ordinator t +44 (0)20 7845 5000 f +44 (0)20 7845 5055 e [email protected]

Leslie Bolt t +44 (0)7984 034496 e [email protected] Bedfordshire, Berkshire, Buckinghamshire, Cambridgeshire, Essex, Hertfordshire, Northants, Kent, Middlesex, Norfolk, Suffolk, Surrey, East Sussex, West Sussex, London E2–18, N3–22, NW2–11, SW4–6, SW8–20, SE2–26, W3–7, W9–14 Kay Hardy t +44 (0)7984 033062 e [email protected] Channel Islands, Cornwall, Devon, Dorset, Gloucestershire, Hampshire, Herefordshire, Oxfordshire, Somerset, Central and South Wales, Warwickshire, West Midlands, Wiltshire, Worcestershire David Howson Key Accounts and London t +44 (0)20 7845 5000 f +44 (0)20 7845 5055 e [email protected] London: E1, EC1–4, N1, NW1, SE1, SW3, SW7, W1, W2, W8, W11, WC2

Ingram Publisher Services One Ingram Boulevard Box 512 La Vergne TN37086 USA Attention: Orders t +1 (866) 400 5351 f +1 (800) 838 1149 e customerservice@ ingrampublisherservices.com w www.ingrampublisherservices.com

eBook vendors AVA eBooks are available from: www.myilibrary.com www.ebrary.com www.netlibrary.com www.dawsonera.com

Gethyn Jordon Key Accounts Manager National Wholesalers t +44 (0)20 7845 5000 f +44 (0)20 7845 5055 e [email protected]

Germany, South and Switzerland Tom Allan Export Sales Department Thames & Hudson Ltd. e [email protected]

Barry Richards t +44 (0)7770 881873 e [email protected] Cheshire, Cumbria, Derbyshire, Isle of Man, Lancashire, Leicestershire, Lincolnshire, Greater Manchester, Merseyside, Northamptonshire, Nottinghamshire, Shropshire, Staffordshire, North Wales, Yorkshire

Ireland Karim White 48 West Road East Wall Dublin 3 Ireland t/f +353 (0)1 855 9528 e [email protected]

Karim White t +353 (0)868280353 e [email protected] Cleveland, Co. Durham, Northumberland, Scotland, Tyne and Wear, Ireland

Italy, Spain and Portugal Sara Ticci Export Sales Department Thames & Hudson Ltd e [email protected] Scandinavia and the Baltic States Per Burell Idalavägen 1 182 78 Stocksund Sweden t +46 (0)8 85 64 75 e [email protected]

www.avabooks.com

MY U268894 WPA 03.08.2010 150# C K 1 2 3 4 5 6 7 8 9 10 OK

N

1

DALIM HE-DTP

U

GP-U005

017

While every effort has been taken to carry out instruction to customers satisfaction NO RESPONSIBILITY liability will be accepted for errors CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE AUTHORISING PRINT RUNS

ava spring 2011 cat text final_OK

Title index

8/3/10

2:21 PM

Page 18

Title: Catalogue(Printing)__Cover Client: AVA 200mmWX230mmH

Barcodes shown are for printed books only. For eBooks please use eISBN.

A–B

018

Animated Performance ISBN 978 2 940373 81 9 eISBN 978 2 940439 68 3 £35.00/$49.95 232 pages 200 color images 300 x 220mm/8.5 x 12 inches August 2010

Basics Advertising 01: Copywriting ISBN 978 2 940373 68 0 eISBN 978 2 940439 53 9 £17.95/$29.95 176 pages 175 color images 230 x 160mm/6 x 9 inches May 2008

Basics Advertising 02: Art Direction ISBN 978 2 940411 21 4 eISBN 978 2 940439 44 7 £19.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches June 2010

Basics Animation 01: Scriptwriting ISBN 978 2 940373 16 1 eISBN 978 2 940439 82 9 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches August 2007

Basics Animation 02: Digital Animation ISBN 978 2 940373 56 7 eISBN 978 2 940439 54 6 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches June 2008

Basics Animation 03: Drawing for Animation ISBN 978 2 940373 70 3 eISBN 978 2 940439 55 3 £17.95/$29.95 192 pages 200 color images 230 x 160mm/6 x 9 inches October 2008

Basics Animation 04: Stop-motion ISBN 978 2 940373 73 4 eISBN 978 2 940439 51 5 £19.95/$29.95 200 pages 200 color images 230 x 160mm/6 x 9 inches April 2010

Basics Architecture 01: Representational Techniques ISBN 978 2 940373 62 8 eISBN 978 2 940439 83 6 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2007

AVA Academia Spring 2011

MY U268894 WPA 03.08.2010 150# C K 1 2 3 4 5 6 7 8 9 10 OK

N

1

DALIM HE-DTP

U

GP-U005

While every effort has been taken to carry out instruction to customers satisfaction NO RESPONSIBILITY liability will be accepted for errors CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE AUTHORISING PRINT RUNS

ava spring 2011 cat text final_OK

8/14/10

2:21 PM

Page 19

Title: Catalogue(Printing)__Cover Client: AVA 200mmWX230mmH

Basics Architecture 02: Construction + Materiality ISBN 978 2 940373 83 3 eISBN 978 2 940439 57 7 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2008

Basics Architecture 03: Architectural Design ISBN 978 2 940411 26 9 eISBN 978 2 940439 45 4 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches June 2010

Basics Creative Photography 01: Design Principles ISBN 978 2 940411 36 8 eISBN 978 2 940439 71 3 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches October 2010

Basics Creative Photography 02: Context and Narrative ISBN 978 2 940411 40 5 eISBN 978 2 940447 12 1 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches April 2011

Basics Design 01: Format ISBN 978 2 940373 28 4 eISBN 978 2 940439 08 9 £21.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2004

Basics Design 02: Layout (second edition) ISBN 978 2 940411 49 8 eISBN 978 2 940447 16 9 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches March 2011

Basics Design 03: Typography ISBN 978 2 940373 35 2 eISBN 978 2 940439 02 7 £21.95/$32.95 176 pages 200 color images 230 x 160mm/6 x 9 inches June 2005

Basics Design 04: Image ISBN 978 2 940373 30 7 eISBN 978 2 940439 10 2 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches September 2005

www.avabooks.com

1 2 3 4 5 6 7 8 9 10 OK

N/HAC M Y

U268694 WPA 14.08.2010 150# C K

2

DALIM HE-DTP

U

GP-U005

019

While every effort has been taken to carry out instruction to customers satisfaction NO RESPONSIBILITY liability will be accepted for errors CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE AUTHORISING PRINT RUNS

ava spring 2011 cat text final_OK

Title index

8/3/10

2:22 PM

Page 20

Title: Catalogue(Printing)__Cover Client: AVA 200mmWX230mmH

Barcodes shown are for printed books only. For eBooks please use eISBN.

B

020

Basics Design 05: Colour ISBN 978 2 940373 31 4 eISBN 978 2 940439 11 9 £17.95/$24.95 176 pages 200 color images 230 x 160mm/6 x 9 inches October 2005

Basics Design 06: Print & Finish ISBN 978 2 940373 42 0 eISBN 978 2 940439 12 6 £21.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches October 2006

Basics Design 07: Grids ISBN 978 2 940373 77 2 eISBN 978 2 940439 13 3 £21.95/$32.95 176 pages 200 color images 230 x 160mm/6 x 9 inches May 2008

Basics Design 08: Design Thinking ISBN 978 2 940411 17 7 eISBN 978 2 940439 38 6 £21.95/$29.95 200 pages 200 color images 230 x 160mm/6 x 9 inches December 2009

Basics Fashion Design 01: Research and Design ISBN 978 2 940373 41 3 eISBN 978 2 940439 05 8 £21.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches October 2007

Basics Fashion Design 02: Textiles and Fashion ISBN 978 2 940373 64 2 eISBN 978 2 940439 06 5 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches June 2008

Basics Fashion Design 03: Construction ISBN 978 2 940373 75 8 eISBN 978 2 940439 07 2 £21.95/$29.95 200 pages 200 color images 230 x 160mm/6 x 9 inches November 2008

Basics Fashion Design 04: Developing a Collection ISBN 978 2 940373 95 6 eISBN 978 2 940439 25 6 £21.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches October 2009

AVA Academia Spring 2011

MY U268894 WPA 03.08.2010 150# C K 1 2 3 4 5 6 7 8 9 10 OK

N

1

DALIM HE-DTP

U

GP-U005

While every effort has been taken to carry out instruction to customers satisfaction NO RESPONSIBILITY liability will be accepted for errors CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE AUTHORISING PRINT RUNS

ava spring 2011 cat text final_OK

8/3/10

2:22 PM

Page 21

Title: Catalogue(Printing)__Cover Client: AVA 200mmWX230mmH

Basics Fashion Design 05: Fashion Drawing ISBN 978 2 940411 15 3 eISBN 978 2 940439 37 9 £21.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches December 2009

Basics Fashion Design 06: Knitwear ISBN 978 2 940411 16 0 eISBN 978 2 940439 47 8 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches October 2010

Basics Fashion Design 07: Menswear ISBN 978 2 940411 43 6 eISBN 978 2 940447 14 5 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches February 2011

Basics Fashion Design 08: Styling ISBN 978 2 940411 39 9 eISBN 978 2 940447 13 8 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches March 2011

Basics Film-Making 01: Producing ISBN 978 2 940373 57 4 eISBN 978 2 940439 58 4 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2008

Basics Film-Making 02: Screenwriting ISBN 978 2 940373 89 5 eISBN 978 2 940439 26 3 £17.95/$29.95 208 pages 200 color images 230 x 160mm/6 x 9 inches May 2009

Basics Film-Making 03: Directing Fiction ISBN 978 2 940411 00 9 eISBN 978 2 940439 39 3 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches November 2009

Basics Film-Making 04: The Language of Film ISBN 978 2 940411 27 6 eISBN 978 2 940439 48 5 £19.95/$29.95 192 pages 200 color images 230 x 160mm/6 x 9 inches May 2010

www.avabooks.com

MY U268894 WPA 03.08.2010 150# C K 1 2 3 4 5 6 7 8 9 10 OK

N

1

DALIM HE-DTP

U

GP-U005

021

While every effort has been taken to carry out instruction to customers satisfaction NO RESPONSIBILITY liability will be accepted for errors CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE AUTHORISING PRINT RUNS

ava spring 2011 cat text final_OK

Title index

8/3/10

2:22 PM

Page 22

Title: Catalogue(Printing)__Cover Client: AVA 200mmWX230mmH

Barcodes shown are for printed books only. For eBooks please use eISBN.

B

022

Basics Graphic Design 01: Approach and Language ISBN 978 2 940411 35 1 eISBN 978 2 940439 73 7 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches November 2010

Basics Illustration 01: Thinking Visually ISBN 978 2 940373 15 4 eISBN 978 2 940439 84 3 £21.95/$32.95 176 pages 200 color images 230 x 160mm/6 x 9 inches September 2006

Basics Illustration 02: Sequential Images ISBN 978 2 940373 60 4 eISBN 978 2 940439 85 0 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches October 2007

Basics Illustration 03: Text and Image ISBN 978 2 940373 50 5 eISBN 978 2 940439 60 7 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches June 2008

Basics Illustration 04: Global Contexts ISBN 978 2 940373 94 9 eISBN 978 2 940439 36 2 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches September 2009

Basics Interior Architecture 01: Form + Structure ISBN 978 2 940373 40 6 eISBN 978 2 940439 86 7 £19.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches October 2007

Basics Interior Architecture 02: Context + Environment ISBN 978 2 940373 71 0 eISBN 978 2 940439 62 1 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches August 2008

Basics Interior Architecture 03: Drawing out the Interior ISBN 978 2 940373 88 8 eISBN 978 2 940439 27 0 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches May 2009

AVA Academia Spring 2011

MY U268894 WPA 03.08.2010 150# C K 1 2 3 4 5 6 7 8 9 10 OK

N

1

DALIM HE-DTP

U

GP-U005

While every effort has been taken to carry out instruction to customers satisfaction NO RESPONSIBILITY liability will be accepted for errors CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE AUTHORISING PRINT RUNS

ava spring 2011 cat text final_OK

8/3/10

2:22 PM

Page 23

Title: Catalogue(Printing)__Cover Client: AVA 200mmWX230mmH

Basics Interior Architecture 04: Elements/Objects ISBN 978 2 940411 10 8 eISBN 978 2 940439 40 9 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches October 2009

Basics Interior Design 01: Retail Design ISBN 978 2 940411 22 1 eISBN 978 2 940439 49 2 £19.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches May 2010

Basics Interior Design 02: Exhibition Design ISBN 978 2 940411 38 2 eISBN 978 2 940439 74 4 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches December 2010

Basics Landscape Architecture 01: Urban Design ISBN 978 2 940411 12 2 eISBN 978 2 940439 41 6 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches November 2009

Basics Landscape Architecture 02: Ecological Design ISBN 978 2 940411 44 3 eISBN 978 2 940447 11 4 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches May 2011

Basics Marketing 01: Consumer Behaviour ISBN 978 2 940373 84 0 eISBN 978 2 940439 24 9 £17.95/$29.95 176 pages 150 color images 230 x 160mm/6 x 9 inches August 2009

Basics Marketing 02: Online Marketing ISBN 978 2 940411 33 7 eISBN 978 2 940439 75 1 £21.95/$32.95 192 pages 50 color images 230 x 160mm/6 x 9 inches September 2010

Basics Photography 01: Composition ISBN 978 2 940373 04 8 eISBN 978 2 940439 15 7 £21.95/$32.95 176 pages 200 color images 230 x 160mm/6 x 9 inches September 2006

www.avabooks.com

MY U268894 WPA 03.08.2010 150# C K 1 2 3 4 5 6 7 8 9 10 OK

N

1

DALIM HE-DTP

U

GP-U005

023

While every effort has been taken to carry out instruction to customers satisfaction NO RESPONSIBILITY liability will be accepted for errors CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE AUTHORISING PRINT RUNS

ava spring 2011 cat text final_OK

Title index

8/3/10

4:09 PM

Page 24

Title: Catalogue(Printing) Client: AVA 200mmWX230mmH

Barcodes shown are for printed books only. For eBooks please use eISBN.

B–D

024

Basics Photography 02: Lighting ISBN 978 2 940373 03 1 eISBN 978 2 940439 14 0 £21.95/$32.95 176 pages 200 color images 230 x 160mm/6 x 9 inches April 2007

Basics Photography 03: Capturing Colour ISBN 978 2 940373 06 2 eISBN 978 2 940439 16 4 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches September 2007

Basics Photography 04: Post-Production Black & White ISBN 978 2 940373 05 5 eISBN 978 2 940439 17 1 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2007

Basics Photography 05: Post-Production Colour ISBN 978 2 940373 59 8 eISBN 978 2 940439 18 8 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2007

Basics Photography 06: Working in Black & White ISBN 978 2 940373 85 7 eISBN 978 2 940439 19 5 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches September 2008

Basics Photography 07: Exposure ISBN 978 2 940411 05 4 eISBN 978 2 940439 42 3 £21.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2009

Basics Product Design 01: Idea Searching ISBN 978 2 940373 76 5 eISBN 978 2 940439 63 8 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches September 2008

Basics Product Design 02: Material Thoughts ISBN 978 2 940373 87 1 eISBN 978 2 940439 28 7 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches May 2009

AVA Academia Spring 2011

MY U268894 WPA 03.08.2010 150# C K 1 2 3 4 5 6 7 8 9 10 OK

N

1

DALIM HE-DTP

U

GP-U005

While every effort has been taken to carry out instruction to customers satisfaction NO RESPONSIBILITY liability will be accepted for errors CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE AUTHORISING PRINT RUNS

ava spring 2011 cat text final_OK

8/16/10

1:37 PM

Basics Product Design 03: Visual Conversations ISBN 978 2 940411 09 2 eISBN 978 2 940439 43 0 £19.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches February 2010

Page 25

Basics Typography 01: Virtual Typography ISBN 978 2 940373 99 4 eISBN 978 2 940439 29 4 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches May 2009

Title: Catalogue(Printing) Client: AVA 200mmWX230mmH

Brand-driven Innovation ISBN 978 2 940411 28 3 eISBN 978 2 940439 76 8 £35.00/$49.95 192 pages 100 color images 300 x 220mm/8.5 x 12 inches September 2010

Creative Research ISBN 978 2 940411 08 5 eISBN 978 2 940439 67 6 £35.00/$49.95 208 pages 300 x 220mm/8.5 x 12 inches September 2010

Design Management Managing Design Strategy, Process and Implementation

Kathryn Best

an AVA Academia advanced title

Creative Vision ISBN 978 2 884790 72 7 eISBN 978 2 940439 87 4 £24.95/$39.95 192 pages 175 color images 280 x 230mm/9 x 11 inches October 2005

Design for Sustainable Change ISBN 978 2 940411 30 6 eISBN 978 2 940439 77 5 £35.00/$49.95 216 pages 100 color images 300 x 220mm/8.5 x 12 inches April 2011

Designing for Small Screens ISBN 978 2 940373 07 9 eISBN 978 2 940447 10 7 £17.95/$29.95 176 pages 100 color images 230 x 200mm/8 x 9 inches October 2005

Design Management ISBN 978 2 940373 12 3 eISBN 978 2 940439 78 2 £35.00/$45.00 216 pages 300 color images 300 x 220mm/8.5 x 12 inches December 2006

ISBN-13: 978-2-884790-72-7

9 7 8 2 8 8 4

7 9 0 7 2 7

www.avabooks.com

1 2 3 4 5 6 7 8 9 10 OK

HAC/N M Y

U268694 WPA 16.08.2010 150# C K

2

DALIM HE-DTP

U

GP-U005

025

While every effort has been taken to carry out instruction to customers satisfaction NO RESPONSIBILITY liability will be accepted for errors CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE AUTHORISING PRINT RUNS

ava spring 2011 cat text final_OK

Title index

8/16/10

1:38 PM

Page 26

Title: Catalogue(Printing) Client: AVA 200mmWX230mmH

Barcodes shown are for printed books only. For eBooks please use eISBN.

D–F

026

Drip-dry Shirts ISBN 978 2 940373 08 6 eISBN 978 2 940439 88 1 £24.95/$39.95 192 pages 200 color images 300 x 220mm/8.5 x 12 inches October 2005

Epica 23 ISBN 978 2 88479 108 3 eISBN 978 2 940447 09 1 £42.50/$65.00 400 pages 1,000 color images 300 x 220mm/8.5 x 12 inches August 2010

Fashion Merchandising ISBN 978 2 940411 34 4 eISBN 978 2 940447 15 2 £35.00/$49.95 192 pages 100 color images 300 x 220mm/8.5 x 12 inches March 2011

Fundamentals of Animation, The ISBN 978 2 940373 02 4 eISBN 978 2 940439 89 8 £19.95/$29.95 196 pages 300 color images 230 x 200mm/8 x 9 inches June 2006

Fundamentals of Architecture, The ISBN 978 2 940373 48 2 eISBN 978 2 940439 90 4 £24.50/$34.95 176 pages 250 color images 230 x 200mm/8 x 9 inches August 2007

Fundamentals of Branding, The ISBN 978 2 940373 98 7 eISBN 978 2 940439 32 4 £19.95/$34.95 184 pages 200 color images 230 x 200mm/8 x 9 inches October 2009

Fundamentals of Creative Advertising, The ISBN 978 2 940373 18 5 eISBN 978 2 940439 91 1 £24.50/$34.95 176 pages 200 color images 230 x 200mm/8 x 9 inches November 2006

Fundamentals of Creative Design, The ISBN 978 2 940373 47 5 eISBN 978 2 940439 64 5 £19.95/$29.95 176 pages 200 color images 230 x 200mm/8 x 9 inches October 2003

AVA Academia Spring 2011

1 2 3 4 5 6 7 8 9 10 OK

HAC/N M Y

U268694 WPA 16.08.2010 150# C K

2

DALIM HE-DTP

U

GP-U005

While every effort has been taken to carry out instruction to customers satisfaction NO RESPONSIBILITY liability will be accepted for errors CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE AUTHORISING PRINT RUNS

ava spring 2011 cat text final_OK

8/3/10

5:11 PM

Page 27

Title: Catalogue(Printing) Client: AVA 200mmWX230mmH

Fundamentals of Creative Photography, The ISBN 978 2 940411 13 9 eISBN 978 2 940439 50 8 £24.50/$36.95 208 pages 200 color images 230 x 200mm/8 x 9 inches June 2010

Fundamentals of Design Management, The ISBN 978 2 940411 07 8 eISBN 978 2 940439 33 1 £22.50/$36.95 184 pages 200 color images 230 x 200mm/8 x 9 inches May 2010

Fundamentals of Digital Art, The ISBN 978 2 940373 58 1 eISBN 978 2 940439 92 8 £22.95/$39.95 176 pages 150 color images 230 x 200mm/8 x 9 inches October 2007

Fundamentals of Fashion Design, The ISBN 978 2 940373 39 0 eISBN 978 2 940439 04 1 £19.95/$34.95 176 pages 200 color images 230 x 200mm/8 x 9 inches October 2006

Fundamentals of Film-Making, The ISBN 978 2 940373 19 2 eISBN 978 2 940439 01 0 £22.95/$39.95 208 pages 200 color images 230 x 200mm/8 x 9 inches July 2008

Fundamentals of Graphic Design, The ISBN 978 2 940373 82 6 eISBN 978 2 940439 03 4 £19.95/$34.95 192 pages 200 color images 230 x 200mm/8 x 9 inches September 2008

Fundamentals of Illustration, The ISBN 978 2 940373 33 8 eISBN 978 2 940439 93 5 £19.95/$34.95 176 pages 200 color images 230 x 200mm/8 x 9 inches September 2005

Fundamentals of Interior Architecture, The ISBN 978 2 940373 38 3 eISBN 978 2 940439 94 2 £19.95/$34.95 176 pages 200 color images 230 x 200mm/8 x 9 inches October 2007

www.avabooks.com

MY U268894 WPA 03.08.2010 150# C K 1 2 3 4 5 6 7 8 9 10 OK

HAC

1

DALIM HE-DTP

U

GP-U005

027

While every effort has been taken to carry out instruction to customers satisfaction NO RESPONSIBILITY liability will be accepted for errors CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE AUTHORISING PRINT RUNS

ava spring 2011 cat text final_OK

Title index

8/3/10

5:16 PM

Page 28

Title: Catalogue(Printing) Client: AVA 200mmWX230mmH

Barcodes shown are for printed books only. For eBooks please use eISBN.

F–P

Fundamentals of Interior Design, The ISBN 978 2 940373 92 5 eISBN 978 2 940439 20 1 £19.95/$34.95 184 pages 200 color images 230 x 200mm/8 x 9 inches June 2009

Fundamentals of Landscape Architecture, The ISBN 978 2 940373 91 8 eISBN 978 2 940439 23 2 £19.95/$34.95 200 pages 200 color images 230 x 200mm/8 x 9 inches June 2009

Fundamentals of Marketing, The ISBN 978 2 940373 72 7 eISBN 978 2 940439 34 8 £19.95/$34.95 192 pages 100 color images 230 x 200mm/8 x 9 inches November 2009

Fundamentals of Photography, The ISBN 978 2 884790 50 5 eISBN 978 2 940439 95 9 £17.95/$29.95 192 pages 200 color images 230 x 200mm/8 x 9 inches September 2005

ISBN-13: 978-2-884790-50-5

9 7 8 2 8 8 4

Fundamentals of Printed Textile Design, The ISBN 978 2 940411 47 4 eISBN 978 2 940447 17 6 £24.50/$36.95 184 pages 200 color images 230 x 200mm/8 x 9 inches June 2011

028

Fundamentals of Product Design, The ISBN 978 2 940373 17 8 eISBN 978 2 940439 21 8 £22.95/$34.95 184 pages 200 color images 230 x 200mm/8 x 9 inches June 2009

Fundamentals of Sonic Art & Sound Design, The ISBN 978 2 940373 49 9 eISBN 978 2 940439 96 6 £22.95/$35.00 176 pages 200 color images 230 x 200mm/8 x 9 inches May 2007

7 9 0 5 0 5

Fundamentals of Typography, The ISBN 978 2 940373 45 1 eISBN 978 2 940439 97 3 £24.50/$34.95 176 pages 200 color images 230 x 200mm/8 x 9 inches November 2006

AVA Academia Spring 2011

MY U268894 WPA 03.08.2010 150# C K 1 2 3 4 5 6 7 8 9 10 OK

HAC

1

DALIM HE-DTP

U

GP-U005

While every effort has been taken to carry out instruction to customers satisfaction NO RESPONSIBILITY liability will be accepted for errors CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE AUTHORISING PRINT RUNS

ava spring 2011 cat text final_OK

8/3/10

5:16 PM

Page 29

Title: Catalogue(Printing) Client: AVA 200mmWX230mmH

Good ISBN 978 2 940373 14 7 eISBN 978 2 940439 98 0 £24.95/$39.95 200 pages 200 color images 300 x 220mm/8.5 x 12 inches November 2006

Illustration ISBN 978 2 940373 51 2 eISBN 978 2 940439 99 7 £24.95/$39.95 216 pages 200 color images 300 x 220mm/8.5 x 12 inches May 2007

Kiss & Sell: Writing for Advertising ISBN 978 2 884790 33 8 eISBN 978 2 940447 00 8 Except North America £24.50 192 pages 250 color images 280 x 230mm/9 x 11 inches September 2004

Kiss & Sell: Writing for Advertising ISBN 978 2 940373 46 8 eISBN 978 2 940447 08 4 North America only $39.95 192 pages 250 color images 280 x 230mm/9 x 11 inches August 2006

Layout Book, The ISBN 978 2 940373 53 6 eISBN 978 2 940439 69 0 £35.00/$45.00 192 pages 200 color images 300 x 220mm/8.5 x 12 inches July 2007

Left to Right ISBN 978 2 940373 36 9 eISBN 978 2 940447 01 5 £24.95/$39.95 192 pages 250 color images 300 x 220mm/8.5 x 12 inches October 2006

More Than a Name ISBN 978 2 940373 00 0 eISBN 978 2 940447 02 2 £24.95/$39.95 240 pages 200 color images 300 x 220mm/8.5 x 12 inches October 2005

Packaging the Brand ISBN 978 2 940411 41 2 eISBN 978 2 940439 79 9 £35.00/$49.95 192 pages 200 color images 300 x 220mm/8.5 x 12 inches February 2011

www.avabooks.com

MY U268894 WPA 03.08.2010 150# C K 1 2 3 4 5 6 7 8 9 10 OK

HAC

1

DALIM HE-DTP

U

GP-U005

029

While every effort has been taken to carry out instruction to customers satisfaction NO RESPONSIBILITY liability will be accepted for errors CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE AUTHORISING PRINT RUNS

ava spring 2011 cat text final_OK

Title index

8/3/10

5:20 PM

Page 30

Title: Catalogue(Printing) Client: AVA 200mmWX230mmH

Barcodes shown are for printed books only. For eBooks please use eISBN.

P–V

030

Photography FAQs: Black and White ISBN 978 2 884791 05 2 £8.95/$9.95 144 pages 150 color images 210 x 150mm/6 x 8 inches November 2008

Photography FAQs: Exposure ISBN 978 2 884790 98 7 £8.95/$9.95 144 pages 150 color images 210 x 150mm/6 x 8 inches October 2006

Photography FAQs: Lighting ISBN 978 2 884791 01 4 £8.95/$9.95 144 pages 150 color images 210 x 150mm/6 x 8 inches September 2007

Photography FAQs: Portraits ISBN 978 2 884791 04 5 £8.95/$9.95 144 pages 150 color images 210 x 150mm/6 x 8 inches November 2008

Production Manual, The ISBN 978 2 940373 63 5 eISBN 978 2 940439 59 1 £24.95/$49.95 192 pages 200 color images 300 x 220mm/8.5 x 12 inches April 2008

Re-Imagining Animation ISBN 978 2 940373 69 7 eISBN 978 2 940439 56 0 £27.50/$49.95 192 pages 200 color images 300 x 220mm/8.5 x 12 inches July 2008

Thinking: Objects ISBN 978 2 940373 74 1 eISBN 978 2 940439 31 7 £27.50/$49.95 192 pages 200 color images 300 x 220mm/8.5 x 12 inches July 2009

Train Your Gaze ISBN 978 2 940373 37 6 eISBN 978 2 940447 03 9 £29.95/$49.95 216 pages 250 color images 300 x 220mm/8.5 x 12 inches May 2007

AVA Academia Spring 2011

MY U268894 WPA 03.08.2010 150# C K 1 2 3 4 5 6 7 8 9 10 OK

HAC

1

DALIM HE-DTP

U

GP-U005

While every effort has been taken to carry out instruction to customers satisfaction NO RESPONSIBILITY liability will be accepted for errors CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE AUTHORISING PRINT RUNS

ava spring 2011 cat text final_OK

8/16/10

1:57 PM

Page 31

Title: Catalogue(Printing) Client: AVA 200mmWX230mmH

Verbalising the Visual Translating art and design into words Michael Clarke

Verbalising the Visual ISBN 978 2 940373 01 7 eISBN 978 2 940447 04 6 £27.50/$49.95 208 pages 250 color images 300 x 220mm/8.5 x 12 inches October 2007

Visible Signs (Second Edition) ISBN 978 2 940411 42 9 eISBN 978 2 940439 80 5 £35.00/$49.95 192 pages 200 color images 300 x 220mm/8.5 x 12 inches October 2010

Vision and Values in Design Management ISBN 978 2 940373 79 6 eISBN 978 2 940439 30 0 £27.50/$49.95 192 pages 200 color images 300 x 220mm/8.5 x 12 inches August 2009

Visual Communication ISBN 978 2 940373 09 3 eISBN 978 2 940447 05 3 £24.95/$39.95 192 pages 175 color images 300 x 220mm/8.5 x 12 inches April 2006

Visual Dictionary of Fashion Design, The ISBN 978 2 940373 61 1 eISBN 978 2 940439 66 9 £16.95/$24.95 288 pages 250 color images 160 x 120mm/4.5 x 6.5 inches December 2007

Visual Dictionary of Graphic Design, The ISBN 978 2 940373 43 7 eISBN 978 2 940439 65 2 £16.95/$24.95 288 pages 250 color images 160 x 120mm/4.5 x 6.5 inches December 2007

Visual Dictionary of Illustration, The ISBN 978 2 940373 90 1 eISBN 978 2 940439 22 5 £14.95/$24.95 288 pages 250 color images 160 x 120mm/4.5 x 6.5 inches May 2009

Gavin Ambrose, Paul Harris & Sally Stone

This book is a guide to the many and varied terms used frequently within architecture. From Abacus to Ziggurat, Column to Cornice, via Ha-ha and Skyscraper, this book will prove an invaluable resource to anyone interested in architecture. Each term is explained and contextualised, giving the reader an enhanced understanding of architectural terminology. More than 250 common architectural terms are distilled and illustrated. From practical terms such as Belfry, Cladding and Rotunda to movements and styles such as Deconstructivism, Functionalism and Modernism, from modern terminology and concepts such as Blobitecture and McMansion to many of the traditional terms still in current usage.

The Visual Dictionary of Architecture

Visual Dictionary of Architecture, The ISBN 978 2 940373 54 3 eISBN 978 2 940447 06 0 £14.95/$24.95 288 pages 250 color images 160 x 120mm/4.5 x 6.5 inches December 2007

www.avabooks.com

1 2 3 4 5 6 7 8 9 10 OK

HAC/N M Y

U268694 WPA 03.08.2010 150# C K

2

DALIM HE-DTP

U

GP-U005

031

While every effort has been taken to carry out instruction to customers satisfaction NO RESPONSIBILITY liability will be accepted for errors CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE AUTHORISING PRINT RUNS

ava spring 2011 cat text final_OK

Title index

8/3/10

5:23 PM

Page 32

Title: Catalogue(Printing) Client: AVA 200mmWX230mmH

Barcodes shown are for printed books only. For eBooks please use eISBN.

V

Visual Dictionary of Interior Architecture and Design, The ISBN 978 2 940373 80 2 eISBN 978 2 940439 61 4 £14.95/$24.95 288 pages 250 color images 160 x 120mm/4.5 x 6.5 inches October 2008

Visual Dictionary of Photography, The ISBN 978 2 940411 04 7 eISBN 978 2 940439 35 5 £14.95/$24.95 288 pages 250 color images 160 x 120mm/4.5 x 6.5 inches December 2009

Visual Dictionary of Pre-Press & Production, The ISBN 978 2 940411 29 0 eISBN 978 2 940439 81 2 £14.95/$24.95 288 pages 250 color images 160 x 120mm/4.5 x 6.5 inches July 2010

All details were correct at the time of printing. AVA Publishing reserves the right to change details without notice.

Visual Dictionary of Typography, The ISBN 978 2 940411 18 4 eISBN 978 2 940439 52 2 £16.95/$24.95 288 pages 250 color images 160 x 120mm/4.5 x 6.5 inches July 2010

032

Visual Research ISBN 978 2 940373 20 8 eISBN 978 2 940447 07 7 £27.50/$49.95 192 pages 250 color images 300 x 220mm/8.5 x 12 inches November 2004

AVA Academia Spring 2011

MY U268894 WPA 03.08.2010 150# C K 1 2 3 4 5 6 7 8 9 10 OK

HAC

1

DALIM HE-DTP

U

GP-U005

While every effort has been taken to carry out instruction to customers satisfaction NO RESPONSIBILITY liability will be accepted for errors CUSTOMERS ARE THEREFORE URGED TO CHECK THOROUGHLY BEFORE AUTHORISING PRINT RUNS