Knowing where it’s going before it gets there. Innovation. It starts with a strategy. From customer-led innovation to creating a corporate culture of innovation, the key to success begins with a well-defined innovation strategy. It can mean the difference between being a leader or falling behind. Today’s fast-paced technological advancements and business model innovations are changing the way companies bring value to their customers. Automotive companies that learn to industrialize innovation to create repeated, scalable breakthroughs will be the front runners in the global marketplace—from talent acquisition to commercialization. To gain additional insight on innovation strategies for your organization and other issues important to your company or see the latest automotive innovation study The highway to growth: Strategies for automotive innovation, visit www.pwc.com/auto.
© 2013 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/ structure for further details. This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors.
Knowing where it’s going before it gets there. Innovation. It starts with a strategy. From customer-led innovation to creating a corporate culture of innovation, the key to success begins with a well-defined innovation strategy. It can mean the difference between being a leader or falling behind. Today’s fast-paced technological advancements and business model innovations are changing the way companies bring value to their customers. Automotive companies that learn to industrialize innovation to create repeated, scalable breakthroughs will be the front runners in the global marketplace—from talent acquisition to commercialization. To gain additional insight on innovation strategies for your organization and other issues important to your company or see the latest automotive innovation study The highway to growth: Strategies for automotive innovation, visit www.pwc.com/auto.
© 2013 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/ structure for further details. This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors.
AUTOMOTIVE NEWS EUROPE
LETTER FROM THE EDITOR
Luca Ciferri is Editor at Automotive News Europe. He can be reached at
[email protected]
Jaguar’s big year W
elcome to the sixth year of the Automotive News Europe monthly emagazine. We begin 2015 with a cover story dedicated to a brand on the cusp of big things: Jaguar. The once productstarved, nearly bankrupt British brand is poised to top 100,000 global sales this year and more than double that total before the end of the decade. The turnaround follows a massive investment by Indian parent Tata Motors in products, plants and underpinnings. We look at the models and maneuvers that are being made to help lead Jaguar’s comeback (Page 6). We also find out why Jaguar Land Rover Sales Operations Director Andy Goss believes that 2015 will be “the year of the Jaguar” (Page 9). Arguably the most sought after person at any automaker this time of year is the global sales boss, who is called upon to predict the future for the 12 months ahead. To get a flavor of what to expect in Europe and around the world we spoke with four sales chiefs. Along with JLR’s Goss this month’s issue features interviews with BMW’s Ian Robertson (Page 10); Porsche’s Bernhard Maier (Page 11) and Tesla Motors’ Jerome Guillen (Page 13). To provide a counter balance to the sales bosses’ views we spoke to market watchers to find out their predictions for Europe for 2015. The good news it that the region should experience its second consecutive year of sales growth. The bad news is that the volume will be well below record levels from 2007 (Page 14). Europe’s second-largest segment, volume compacts, may become a victim
Major makeover Please visit the App Store to update Automotive New Europe’s iPhone and iPad app. The new landing page includes an improved interface with the monthly magazine archive. Also, the Latest News, Opinion tab now gives quick and easy access to popular categories such as Breaking News, Blogs, Inside The Numbers, New Products and People on the Move.
of its own success this year. Why? Because experts believe that double-digit 2014 sales gains from young models such as the Volkswagen Golf, Toyota Auris and Peugeot 308 will be impossible to match, resulting in a slight dip (Page 20). While the compact segment is expected to cool in 2015, the opposite is true for Europe’s SUV/crossover segments as a wide variety of volume and premium models will debut in 2015. Key launches include the Audi Q7, Mercedes GLE Coupe, VW Tiguan as well as all-new compact crossovers from Renault and Toyota. See a comprehensive list of this year’s debuts on Page 16.
While Mini has been an image booster for parent BMW analysts believe the British brand has been a money loser. BMW doesn’t release financials on Mini, but it did send a clear message that profitability is key when it announced Mini’s lineup would be trimmed to five models from eight. We look at which models have a future and which models do not (Page 19).
We look at what Mercedes-Benz is doing to win back ground lost to Audi and BMW in the world’s largest car market. One idea under consideration at Mercedes is becoming the first luxury carmaker to launch new models in China ahead of their debuts in Europe and the U.S. (Page 17).
Enjoy the issue!
Our Latest Launches section offers reviews of the models that will make or break Smart, the new ForTwo and ForFour (Page 22), and the newest generation of Europe’s best-selling midsize model, the VW Passat (Page 23).
Luca Ciferri, Editor AUTO MOTI
VE NEW S EURO PE
Russia veh icle
Kia Rio rocks Russia
K
ia’s Rio shook up the Russian market by rising to No. 1 in monthly sales in November. It’s the first time that a Lada model from domestic giant AvtoVAZ has failed to finish as Russia’s best-seller for an individual month in more than 40 years. AvtoVAZ said
problems with suppliers temporarily slowed production, allowing the Rio to beat the Lada Granta by 314 sales, according to AEB data. The Granta still had a commanding lead over all rivals based on 11-month sales (see table, Page 39). ANE
DATA
sales by manufactur er – Nov . & YTD
Nov. AvtoVAZ 2014 Nov. Datsun ................... Percent 2013 .................. 30,402 change 11 mos. Infiniti 36,509 11 mos. .................. ..... 2014 4,011 –17% Nissan Percent 2013 351,992 .................. ..... – change 822 Ranking Renault ...... 15,56 – 417,361 based on 666 .................. 6,310 6 –16% 23% RENAULT-N new car ... 14,586 and LCV 7,392 – Audi ......... ISSAN ...... 19,170 7% 1 Kia sales in – 17,721 7,733 141,879 Rio Russia –4% Seat ......... ................. 69,971 8% 128,779 69,482 175,268 2 Lada 2,683 .................. 10% Skoda 1% Granta 191,215 3,468 682,841 ......... 162 10,834 –23% 3 Hyun –8% Volkswag ............... 745,088 127 dai Solar 31,031 7,604 28% –8% Volkswag en cars ...... is 10,520 33,56 4 Rena 7,390 1,486 5 ult Loga –8% VW GROU en vans ..... 11,081 3% 12,852 3,221 n 78,223 10,134 1,042 5 Rena –14% KIA ......... P ................ 78,943 –54% ult Duste 1,298 114,200 22,57 ......... –20% 2 r ........... –1% Lexus ......... 7,152 6 Lada 142,699 25,135 20,678 11,423 Largus ......... Toyota 17,399 –10% 14,180 –20% 236,363 7,009 ......................... 7 Toyo 2,160 –19% 19% TOYOTA ta ..... 272,6 RAV4 1,325 175,491 08 6,311 63% 8 Lada Cadillac GROUP........ 15,952 181,994 –13% 12,093 17,661 Kalina 32% –4% Chevrole..................... 18,112 13,418 14,294 4,769 9 Chev 144,418 t .................. 108 35% rolet Niva 24% Opel ......... 140,070 162,079 126 4,719 10 VW GM ......... ................. 10,545 3% 154,364 13,576 –14% Polo 5,962 1,167 –22% HYUNDAI.................... 5% 4,336 11 Datsu 5,968 1,384 109,687 n on-Do MITSUBISH................... 16,615 0% 155,894 –16% 19,670 58,151 4,098 12 Lada GAZ ......... I ................ 16,154 Priora 15,539 –16% 72,594 –30% 169,005 7,846 4,011 FORD ............................ 13 Lada 4% 229,872 –20% 7,049 164,396 6,729 4x4 11% UAZ ......... ................. 166,982 –27% 6,647 3,971 14 Mitsu 67,432 6,581 –2% Mercedes ................... 1% bishi 70,318 8,928 Outlander 61,472 5,659 3,873 15 Nissa –26% –4% Mercedes -Benz cars . 75,014 4,372 n X-Tra 56,807 4,282 -Benz vans il 29% Smart......... 3,731 16 Nissa 94,358 –18% 4,011 42,623 1,311 n Almera DAIMLER ................ 7% 45,188 –40% 536 145% 44,955 3,579 17 Rena 38 MAZDA .................... –6% ult Sand 40,211 .................. 15 153% 5,631 8,106 ero 12% BMW ......... 3,461 18 Kia .... 4,562 4,447 Sportage 4,548 328 23% 82% Mini ......... ................ 3,654 3,384 19 Hyun 175 53,389 3,150 .................. 25% 87% BMW GROU dai ix35 44,833 4,144 43,667 178 P ............. 3,345 –24% 20 Nissa 19% Citroen 38,807 260 –32% n Qashqai 31,927 3,328 13% Peugeot...................... 3,335 37,888 21 Skod 4,404 1,439 1,538 –24% –16% a PSA ......... .................... Octavia 2,287 2,516 33,465 1,505 .................. 3,123 22 VW –37% SSANGYON Tiguan 40,404 –39% 2,478 17,738 2,944 G ......... .. –39% Honda 2,885 23 Skod .... 26,418 –17% 4,765 ......... 18,980 2,320 a Rapid –38% Acura......... .............. 31,117 –33% 2,381 2,854 24 VW 36,718 1,977 ................ –3% HONDA Jetta 57,535 –39% 2,137 22,599 163 2,777 25 Kia –8% SUZUKI GROUP ......... 30,787 –36% Cee’d .................. 18,570 2,140 – Jaguar – ..... 22,676 –27% 2,543 2,137 ......... 2,062 819 –18% Land Rove .............. 0% 1,803 19,389 – r ............... 123 2,542 14% JAGUAR – 22,676 153 –20% 17,338 1,931 SUBARU LAND ROVER 25,576 –15% 2,063 ......... 2,054 1,505 –32% ............ –6% DAEWOO 2,216 1,553 19,078 1,901 –7% –3% LIFAN............................ 18,809 1,413 20,583 1,883 Ranking 35% GEELY.......................... 1% 20,362 5,619 based on 14,923 1,844 –67% Alfa Rome ................ new car 1% 15,177 2,340 35,355 and LCV 1,603 –21% –2% Chrysler o .............. sales in 1 Lada 54,633 2,186 19,753 Russia Granta –27% 6 Dodge ..................... 24,285 –35% .................. 16,122 2 Hyun – 5 Fiat ......... ..... dai Solar 24,260 –19% 6 –17%– 81 is 139,405 0 –34% Jeep ............................ 3 Kia Rio 4 – 677 107 FIAT CHRY .................. 105,142 4 Rena 796 –15%– 151 –29%– SLER......... 745 26 CHERY ult Duste . .................. 560 188 1,433 6,791 r 84,350 5 Lada –86% 33% VOLVO 1,366 7,127 Largus ........................ 1,418 7,167 GREAT –5% 5% 69,576 6 Lada 1,268 4,481 WALL .............. 14,172 1,272 Kalin 12% 60% PORSCHE a 11,947 1,300 15,219 60,401 1,153 ...................... 7 Rena –2% 19% FAW* ......... ult Loga 17,754 .. 1,409 13,964 471 n –18% BRILLIANC ................ 59,403 8 VW 13,416 –14% 304 14,118 Polo E ................ 325 55% ISUZU ......... 4% 18,040 54,073 627 –48% 9 Lada 4,030 133 –22% CHANGAN ................ Priora 3,382 2,932 – .................. 112 52,523 10 Nissa 19% HAIMA 4,366 ......... n Almera 29 286%– 650 94 –33% BAW ......... .............. 42,614 11 Lada – – 578 89 4x4 JAC ......... .................. – 196 195%– 50 42,220 996 12 Chev 52 78% TAGAZ .................... rolet Niva .................. 126 –59% – 780 35 LUXGEN 38,415 ...... 13 Toyo 326 139%– ......... 1,016 – ta 0 RAV4 ......... FOTON – 1,472 36,952 .................. ... 11 14 Rena 384 0 –31% ZAZ ......... – ult Sand ..... 27 – ero 129 34,114 2 BYD ............................. 15 Skod – 359 –64%– a Octav 0 81 0 IZH ......... ................... ia – 33,269 16 Hyun 335 27 200% 63 0 VORTEX ..................... dai ix35 – .................. 3 6 33,051 481 17 Toyo 0 BOGDAN – – 3,040 ta Camr 6 ...................... 0 5 –84% y 31,363 – 18 Nissa .. Total ......... 105 –95% 15 19 n Qashqai 0 .................. – 684 –97% 29,941 64 19 Kia *Estimate . 229,764 0 Sportage – 1,005 232,059 92 27,323 20 Chev – 1,994 –1% 2,221 rolet –95% Cruze ,519 2,513 27,246 21 Kia ,240 –12% Cee’d Source: 27,241 22 Toyo AEB Auto ta Corol la mobile 27,206 23 Mitsu Manufac bishi Outla turers Com 25,612 nder 24 Ford mittee Focus 24,588 25 Nissa n X-Tra il 24,104
November 2014 Top 25
11 month s 2014 Top
JANUAR
Y 2015
25 Sellers
22,251
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JANUARY 2015
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AUTOMOTIVE NEWS EUROPE
INSIDE THIS ISSUE
CONTENTS
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KEITH CRAIN Publishing Director
3 Letter from the Editor
KC CRAIN Group Publisher
COVER STORY
EDITORIAL
6 The comeback cat
LUCA CIFERRI Editor +39 348 274 00 40
[email protected]
Why Jaguar expects a record 2015
9 ‘Year of the Jaguar’
DOUGLAS A. BOLDUC Managing Editor +49 (0) 171 424 6373
[email protected]
Sales boss bullish about brand’s prospects
Q&A 10 Insp‘i’red BMW moves top i3, i8 tech into wider lineup
11 Emissions free
11
Porsche sales boss Bernhard Maier
How Porsche exec became plug-in ‘true believer’
12 Style guidelines Hyundai needs a design hierarchy, top exec says
13 Tough EV market Tesla seeks solutions in ‘fragmented’ Europe
AUTOMAKERS 14 Good & bad news Europe sales to keep growing, but at slower rate
16 Class of 2015 Crossover craze accelerates in Europe
17 New priorities Mercedes increases emphasis on China
18 Going green Toyota, Renault join car-sharing rush
19 ‘Superheroes’ Mini expects profits from leaner lineup
20 Segment slowdown Volume compact sales forecast to dip
PAUL McVEIGH Managing Editor +49 (0) 176 7835 3951
[email protected] GEORGIA CHAPMAN Design & Art Direction +49 (0) 89 5795 9137
[email protected] James Clark (UK), Debra Domby (U.S.), Bruce Gain (France), Nick Gibbs (UK), Christiaan Hetzner (Germany), Gabe Nelson (U.S.), Mary Raetz (U.S.), Michael Specht (Germany) Correspondents
LATEST LAUNCHES 22 1 Smart, 2 sizes Daimler expands small-car brand
ADVERTISING
23 Trailer trouble
EUROPE
VW Passat targets boat owners
THOMAS HERINGER Commercial Director Europe + 49 (0) 8153 907 400
[email protected]
PEOPLE 24 Procurement pros Check out our Guide to Purchasing Executives
SUPPLIERS
GEORGIA CHAPMAN Director of European Marketing and Events +49 (0) 89 5795 9137
[email protected]
USA
26 Global gains Honeywell turbo boss sees growth for hot sector
27 Parallel battles
RICK GREER Sales Director +1 313 446 6050
[email protected]
KOREA
Michelin CEO takes on the Chinese
28 Cutaway See who has parts in the new Renault Twingo
JUNG-WON SUH Sinsegi Media Inc. +82 2 785 8222
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CIRCULATION
JAMIE TUNISON Marketing Coordinator +1 313 446 1642
[email protected]
INSIDE THE NOVEMBER & 11-MONTH NUMBERS 29 European sales by country and brand Estonia, Hungary, Spain were big monthly winners
30 European top 50
39 Russia sales
SUBSCRIPTION SERVICES
November sales fall 1%; 11-month volume down 12%
International number +1 313-446-0450 Toll free from the US +1 877-812-1584
40 U.S. sales by model
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Volume tops 15 million through 11 months
Nissan Qashqai, Peugeot 308 make solid gains
31 European sales by model Grand Cherokee gives Jeep a big boost
36 European production by brand Kia, Seat, Porsche make double-digit gains
37 Turkey sales November sales rise 1%; 11-month volume down 15%
4
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AUTO MOTI
EURO PE VE NEWS
DATA
& YTD October Percent acturer – 10 mos. change 2013 s by manuf Oct. Percent 10 mos. 2014 –16% Russia sale change 380,852 – Oct. 2013 90
Published by Crain Communications Inc 1155 Gratiot Ave. ❚ Detroit MI 48207. USA
Sellers 4 Top 25 a sales in Russi October 201 car and LCV
on new 16,807 10,569 Granta 1 Lada is 7,100 dai Solar – 321,5 2 Hyun 2014 1% 6,561 –7% 2,299 Rio 37,484 7,067 – 3 Kia 11% 37,788 – 6,556 6,570 s 93 .......... Largu 114,1 4% ......... Lada 1,779 13 –10% 4 624 126,3 ..... AvtoVAZ 5,778 173,494 –3% 649 .................. ..... –9% ult Logan 156,098 12,228 Datsun 5 Rena 675,606 –10% ........................ 11,924 r 5,158 –6% 70 3 iti 7 Duste 612,8 18,41 Infin ult 30,09 ......... –% 4 6 Rena 28,348 68,749 4,817 Nissan ......... ............ 16,66 4 3,094 –57% –16% ......... 4x4 –1% 68,80 Lada 1,324 3 3,115 ...... Renault 7 71,55 ISSAN 4,804 2,624 –21% 155 –50% 70,619 n Almera RENAULT-N................. 129,847 –19% 6% 78 8 Nissa 3,867 2 7,055 103,119 Audi ........................... a 12,88 Kalin –26% 7,440 –14% 9 Lada 10,381 12,625 Seat ......... ............... 3,741 247,473 9,322 –6% 1,310 –26% 213,791 95 Skoda ......... VW Polo cars ...... 164,5 10 en –16% 973 –2% 13 3,451 154,8 24,260 Volkswag en vans ..... olet Niva 151,443 7 –1% 20% 11 Chevr 148,242 17,609 Volkswagp .................. 20,43 2 3,428 12,969 –3% Priora –% 1 17,39 4 Grou .. Lada 15,50 15,83 VW 12 127,977 3 25% .................. 3,319 2% 1,347 128,466 Patriot KIA ......... ................... 15,39 140,946 –16% –% 13 UAZ 1,678 67 1 3,283 143,9 12,83 HYUNDAI ................ 1,258 age 3% 7 Sport –30% 1,059 14 Kia 14,178 Lexus ......... .............. 12,87 5 nder 142,318 –22% 3,252 ......... bishi Outla 134 –18% 99,142 6 Toyota Group ......... 14,55 Mitsu 66,62 15 –37% 110 –28% 3,157 52,189 ... 14,576 TOYOTA Cee’d 210,202 .................. 9,181 –6% 16 Kia 6,581 –29% 152,390 Cadillac t .................. ro 3,099 63,269 Sande –34% 4,695 6 –9% ult 1 59,58 21,29 Chevrole ................. 17 Rena 40,816 1% 6 2,869 –20% .. 13,98 36,964 7,029 Opel ......... 68,367 Skoda Rapid 75% .................. 18 7,124 3 12% ......... 54,74 0 3,921 2,822 GM 36,20 I ................ a Camry 6,843 74% 40,673 7,494 –12% 19 Toyot MITSUBISH................... 3,911 2% 2,698 6,563 81% Octavia 6,795 ... 4,157 UAZ ......... 160 Skoda ......... 20 ......... 4,240 19% 290 2,599 489 141% GAZ LCV -Benz cars . 40,271 dai ix35 1,178 14 114% 21 Hyun 47,758 0 –41% Mercedes -Benz vans 2,560 85,43 17% 30 11% a RAV4 50,226 4,660 Mercedes ................ 35,153 22 Toyot 5,448 2,124 –29% n .. 39,119 7,956 –34% Smart......... 28,406 4% VW Tigua .................. 5,288 9 23 LER –33% 20,27 3,691 2,034 DAIM 24,131 6% ................. a CX-5 3,839 –39% 16,299 2,668 FORD ......... ............. 24 Mazd 28,639 –45% ......... 2,815 5 Cruze –36% DA olet 17,47 0 .... 2,400 MAZ 52,77 G ......... 25 Chevr 1,311 –15% 33,774 2,718 –49% SSANGYON ............. 33,744 ......... 1,388 –40% 28,777 5,118 –47% Citroen .................... 2,256 2,699 –16% 1,360 4,052 –39% Peugeot .................... 36,000 –5% 2,460 203 30,137 5 –18% PSA ......... ................ 21,94 192 –1% a 17,909 4,255 –38% BMW .......................... 1,400 sales in Russi 2% 2,652 1,382 2,622 –21% MINI ......... p............... 16,746 car and LCV –11% new 2% 2,067 7 Grou on 153 17,14 BMW based 18,146 ................. 136 Ranking –32% 128,885 18,529 1,972 –12% LIFAN......... .............. 49,014 – ......... 1,728 33,472 – 2,125 –12% Jaguar 95,008 ............... Granta –19% 656 R 1,864 5,921 –69%– Land Rover 1 Lada 20,539 is 73,516 LAND ROVE 1,819 – –16% 16,593 dai Solar JAGUAR ................... 20,539 2 Hyun 105 –36% 17,249 62,567 1,929 –24% DAEWOO ................ 23,773 Rio 1,460 –5% 3 Kia 15,276 4 1,929 –19% 4 Acura......... .............. 13,76 r 54,68 –24% ......... 1,565 –34% ult Duste .. 13,022 1,990 Honda 22,074 4 Rena 5% – Group......... 1,521 54,090 14,519 – 1,360 ..... HONDA Kalina .................. ... 1,430 75 5 Lada 2,513 –46%– SUZUKI 145 –30% 48,425 .................. Largus 1,364 – 102 SUBARU 184 –86% 6 Lada ................ 12 46,921 –3% 26 4 175% Polo GEELY.........o .............. 6,331 – 11 7 VW 64% 10 6,114 ... 38,759 Alfa Rome 3,921 Logan – –4% .................. 20% Renault 6,422 706 1 8 ..... Chrysler 10,58 38,643 35% 676 .................. –22% n Almera 483 12,739 Dodge ................... 16,631 9 Nissa 13% 654 –16% 34,542 12,965 1,203 Fiat ......... .................. Priora 16,486 5% 1,353 10 Lada 13,801 1,677 –29% Jeep ......... SLER.......... 32,616 12,116 1,191 4x4 16% 12,692 1,618 –27% FIAT CHRY 3,078 11 Lada ............. –7% 1,184 30,166 3,559 1,222 olet Niva GREAT WALL............... 3,739 –30%– 36% 12 Chevr 1,137 2,607 352 – 29,885 CHERY ......... .............. Octavia – –48% 480 ......... O 517 Skoda 513 .. – 13 VOLV – ro 29,345 .................. 268 – 902 ult Sande PORSCHE ................ 1,346 –28% – 14 Rena 132 – 150% 964 28,028 ....... FAW* ......... 276 RAV4 a E ......... 14% 117 691 80 15 Toyot BRILLIANC .................. 167 179%– 27,577 91 dai ix35 466 39 118% – CHANGAN .................. 16 Hyun 94% 85 24,930 349 36 BAW ......... .............. a Camry 348 –63%– – 70 ......... 17 Toyot – 129 6 HAIMA 24,664 Cruze ................ 51 olet –56% ......... 61 9 –95% U .. ISUZ 18 Chevr 1,930 – 4 .................. 24,200 92 – Cee’d JAC ......... 102 –95% – ............... 2 19 Kia 5 ......... Z –97% 127 23,901 qai ..... TAGA 678 – n Qash – – .................. 19 – 20 Nissa – FOTON .................... – 23,782 – – 81 31 Sportage Kia BOGDAN ................... 990 – 21 – – – 22,526 ... BYD ......... a Corolla 2,705 –82% – – .................. ... 22 Toyot 62 481 IZH ......... 20,857 ......... –13% – – ......... Focus 339 2,281,181 .... LUXGEN 23 Ford – .................. .. 19,623 1,991,755 Outlander VORTEX ......... Mitsubishi 81 –10% 24 ......... 234,4 ZAZ ......... 211,633 Astra IA ............ 25 Opel TOTAL RUSS based Ranking
25 s 2014 Top 10 month
*Estimate
Automob Source: AEB
ile Manufac
mittee turers Com
All contents Copyright 2015. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic or mechanical, photocopying, recording or otherwise without the permission of the publisher. All rights reserved.
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AUTOMOTIVE NEWS EUROPE
COVER STORY
Jaguar is counting on models such as the XE (shown) and a pair of forthcoming crossovers to more than double global sales by 2020.
The cat comes back Jaguar expects record year on huge investment in products, plants, platform NICK GIBBS
[email protected]
J
aguar is poised to have a record 2015 and to keep growing global sales to well above 200,000 this decade as a massive investment in products, plants and underpinnings starts to pay dividends. It’s a huge turnaround for the once product-starved, nearly bankrupt British brand, whose global volume slumped to less than 43,000 in 2010. Since then Jaguar has been re-invented to aggressively challenge top German rivals in key global segments, and it has done this with the help of executives possessing nearly a century of experience at global premium car leader BMW. Some looming questions faced by Jaguar, however, include: How much of a financial hit it will take from entering the highly competitive midsize segment and the price-sensitive fleet market? Can it make a noticeable dent in the huge global sales lead of its much larger, richer German rivals, especially in markets such as China where it is barely known?
‘Phenomenal’ Jaguar’s revival begins in May with the arrival of the XE, which gives it a longawaited midsize model to battle the BMW 3 series, Mercedes-Benz C class and Audi A4. The XE also is the first of many fresh Jaguars that will be underpinned by the automaker’s new lightweight alu-
6
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minum platform. Jaguar Land Rover has poured 2 billion pounds (2.5 billion euros) into developing this platform along with a new range of fuel-efficient engines. Much of the bill has been paid for by profits earned from unprecedented global demand for Land Rover’s SUVs.
40,000s in 2010. The X-Type was such a financial disaster that Bernstein Research analyst Max Warburton estimates Jaguar lost 1.7 billion euros on the car, or 4,687 euros per model sold during the Ford Mondeo-based flop’s nine-year life cycle.
The platform will also yield a replacement for the XF large premium model, which is expected later this year, and Jaguar’s first SUV, due to be unveiled at this month’s Detroit auto show ahead of its 2016 sales start. When the SUV arrives, four out of five cars in Jaguar’s range will be less than 3 years old. “We’ve invested a significant amount of money in Jaguar and we’ve got a phenomenal model cadence going forward, starting with the XE,” JLR Sales Operations Director Andy Goss told Automotive News Europe.
Jaguar has pulled out of that financial sinkhole. Sales are expected to top 112,000 this year after surpassing 80,000 in 2014. That’s still tiny compared with Land Rover -- last year Jaguar sales accounted for just one-fifth of JLR’s overall total. However, the addition of the XE and subsequent models such as the midsize SUV and a compact SUV that is expected to arrive in 2017 will push Jaguar sales past 200,000 by 2018, according an IHS Automotive forecast (see graphic, Page 7).
Missed target
JLR declined to provide a sales forecast for Jaguar for this story, but the company recently broke its silence on its overall volume goal, which is to double current JLR sales to 850,000 by 2020. “Of that we see a more representative split for Jaguar to reflect market opportunity,” JLR Global Fleet Director Ken Forbes told Automotive News Europe.
The British marque, which turns 80 this year, has been problematic both for JLR’s previous owner, Ford, and India’s Tata Motors, which bought Jaguar and Land Rover from the U.S. automaker in 2008. A decade before the sale former Jaguar boss Nick Scheele promised he would quadruple sales to 200,000 in four years, led by a BMW 3-series fighter named the X-Type. The big leap never happened. After reaching a global sales high of 103,300 in 2002, Jaguar’s total fell to the low
BMW influence JLR executives say they have learned from past mistakes and this time Jaguar will succeed. They give two key reasons for their bullishness: 1) the automaker
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has had much more freedom to develop than it ever did under Ford and 2) it has a much deeper understanding of what has made its German premium rivals so successful.
Massive increase Jaguar global sales and forecast 2008-2020 (in 000s)
Many of JLR’s directors have worked for BMW, starting with CEO Ralf Speth, who spent 20 years with the world’s No. 1 maker of premium vehicles. JLR head of r&d Wolfgang Epple worked at BMW for 24 years while engineering director Wolfgang Ziebart worked there for 23 years. In December 2013, JLR appointed the head of BMW’s Dingolfing, Germany, plant, Wolfgang Stadler, as its manufacturing director. He arrived at JLR with three decades of BMW knowledge.
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When it comes to differences compared with the Ford days, Ziebart said one prime example is the XE, which he believes Jaguar’s previous owner would have deemed too expensive to make. “This car is much more advanced than the rivals. Ford management would have died if we had proposed such a car [or] they would have just killed us,” Ziebart said.
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The car is benchmarked mainly against the 3 series in terms of dynamic performance, a key driver of sales in the midsize premium segment, especially among European buyers. The body is 75 percent aluminum to save weight and like the 3 series the XE has a rear-wheeldrive configuration. The XE’s “integral link” rear suspension is built on a separate subframe, something that is usually only found in the more expensive class above. Said Ziebart: “Integral link is a BMW expression. It’s a very, very stiff suspension that gives you very precise road-handling.”
200 150 100
0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Sources: Company (2008-2013); IHS Automotive (2014-2020)
price-conscious fleet market. “The legitimacy of the volume car side of [Jaguar’s] business is still unclear,” a report from UBS Global Research said earlier this year. Investment in the platform, however, will pay off as more expensive models start to use the underpinnings, analysts believe. The new platform, code-named D7A, will be used on the bulk of Jaguar’s range, including the midsize and compact SUVs, the XF and, much later, the XJ upper premium sedan, according to IHS Automotive research. Only the F-Type sports car family isn’t slated to use it.
Cheapest Jaguar
JLR also has confirmed that Land Rover will use the platform, which is expected to underpin a model above the Range Rover Evoque compact SUV called the Grand Evoque, according to UK media reports. “How do you make a small Jaguar profitable? Answer: You brand it as a Range Rover,” Bernstein’s Warburton wrote in a report on JLR in 2013. IHS estimates the D7A-based Evoque will account for global sales of about 50,000 a year following its expected launch in 2017.
As JLR’s cheapest model, the XE could end up hurting the company’s currently impressive profit margins, especially as the car is a core part of Jaguar’s push into the
Further XE variants, such as a wagon version, also are expected. Jaguar’s head of advanced design, Julian Thomson, told Automotive News Europe at the
The XE investment also includes a range of four-cylinder diesel and gasoline engines built at JLR’s new UK plant. Jaguar says the XE’s 163-hp 2.0-liter diesel offers CO2 emissions as low as 99 grams per kilometer, making it the first car in the midsize premium segment to qualify for tax breaks available in many European countries given to owners of cars that produce less than 100g/km of CO2.
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launch of the SUV concept in 2013 that the design team had developed between 20 and 30 vehicles to make sure the platform suited them all. “We want lots and lots of products and we want all the incremental products as well,” he said. JLR has said it will launch 50 models or updates in the next five years, and says it will have spent 3.5 billion pounds on new products and facilities in the financial year ending March 2015.
Increased sharing JLR is counting on cost-saving synergies between Jaguar and Land Rover to win back some of its investment. “As we bring the brands together we get a bigger volume in terms of economies of scale,” JLR r&d boss Epple told Automotive News Europe. He said that instead of saving tens of thousands through combined procurement the sister brands could achieve savings of “hundreds of thousands -- and that puts us on par with other OEMs.” Technology is also shared. “If we develop a system, we now do it independently of the product it’s going into,” Epple said. That way the marketing team can assesses the potential sales opportunities for the technology in all JLR models.
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Now that driving characteristics are controlled more by software, the differences between the sporting aspirations of Jaguar and the off-road ability of Land Rovers aren’t as far apart in terms of hardware as they had been, he said. The number of platforms within JLR will be reduced to just three or four as legacy architectures from the Ford days are dropped or overhauled. “We would never go back to one platform, one car,” Epple said. The new engine plant reduces JLR’s reliance on Ford units, which gives the automaker more flexibility to increase its output, JLR fleet boss Forbes said. “If demand goes up sometimes we can’t increase our engine rate,” he said. UBS was critical of JLR’s decision to go it alone however. “We are concerned about the buildup of an in-house enginebuilding capability. External sourcing would free up resources to invest in alternative powertrains,” it said. JLR has a huge challenge to reduce average CO2 output in Europe from 180g/km now to 132g/km by 2021. Warburton at Bernstein wrote in 2013 that the company might need to spend $1.1 billion annually by 2020 to reach its target.
More capacity JLR executives say that Jaguar will benefit from the company’s global manufacturing expansion. At last year’s opening of JLR’s new factory in Changshu, China, Speth confirmed a Jaguar would be made there alongside models from Land
Rover. Forbes said the first model would be the XE. Aside from low-volume kit assembly in India, this will be the first time a Jaguar has been built outside the UK. The China factory will reach its production capacity of 130,000 by 2016, according to the company, and the XE’s inclusion would help boost Jaguar’s China sales significantly from a predicted 20,000 this year. JLR sales chief Goss thinks that China could have overtaken the U.S. and UK as Jaguar’s biggest-single market in 2014. As recent as 2011, China was a distant third for Jaguar. “Our spearhead vehicle for China is the XE. We think it could make significant inroads,” Goss said. A growth opportunity that Jaguar sees in China is fleet sales. Today, Chinese buyers are mainly private customers, but JLR is targeting a small-but-growing premium business market that accounts for 186,000 sales annually. Overall, JLR wants global fleet sales to account for 25 percent of its volume by 2020, up from 16 percent now, and Jaguar is expected to lead that growth because of its sedans. “The XE and XF are our center of gravity -- they are fundamental to the success of JLR’s fleet business,” Forbes said, conceding that JLR has been weak in this area of the business. “We have been overly reliant on the retail sector,” he said. “Fleets will help us de-risk our business.” The reason fleet business is considered to be good is that companies generally continue to renew vehicles
even during a global downturn, whereas individuals will not. Both fleet growth and retail sales will be helped by an increase in dealerships – JLR said it aims to boost its network to 3,300 outlets by 2020 from 2,600 now. The vast majority will combine the two brands, Goss said.
Margin decline Since 2008, JLR has gone from being “more or less bankrupt,” Speth said, to delivering profits of more than 1 billion pounds. Bernstein’s Warburton, however, believes the days of 20 percent margins are over. “We take the view that margins have probably passed peak,” he wrote in a report in November. JLR’s EBITDA margin fell to 19.4 percent in the second quarter of its 2014 fiscal year from 20.3 percent during the same period in 2013. Warburton sees the decline continuing as the company launches new models at lower prices than big-earners such as the Range Rover and Range Rover Sport. “The move down market with Jaguar and the life cycle of Range Rover means we think margins will now begin a gentle decline,” he concluded. Jaguar hopes that the XE will do for it what Range Rovers have done for Land Rover, which is provide a model customers have to have regardless of the wait or the cost. Said Ziebart: “It’s not a sober car, like an A4. This is a car that creates some emotions. We hope it will persuade people to spend more money.” ANE
Thank you, Munich! Jaguar Land Rover’s upper ranks include 4 longtime BMW execs
Ralf Speth CEO Years at BMW: 20
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Wolfgang Epple R&D boss Years at BMW: 24
Wolfgang Ziebart Engineering boss Years at BMW: 23
Wolfgang Stadler Manufacturing boss Years at BMW: 30
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QA ‘Year of the Jaguar’ Fast-growing UK brand’s sales boss sees gains from fleet market, China
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er does not care about any of that. What the customer wants to know is why to choose a Jaguar versus an Audi or BMW.
fter years of weak sales because of its aging products, Jaguar is poised for a surge this year following the arrival of its new XE midsize sedan and updated large premium XF. The brand’s first crossovers will follow as Jaguar accelerates its efforts to increase sales to business customers and win buyers from BMW, Audi and Mercedes-Benz. Jaguar Land Rover’s global head of sales, Andy Goss, spoke about the challenges ahead with Automotive News Europe Correspondent Nick Gibbs. What is the scale of opportunity for Jaguar this year? Jaguar comes back as a tour de force in 2015. It’s the year of the Jaguar. We have invested a significant amount of money and we have a phenomenal model cadence going forward, starting with the XE. The Jaguar brand also spearheads Jaguar Land Rover’s real entry into the corporate market. We have been retail based, so our first goal is to get a similar share in the corporate market as in the retail market. Jaguar Land Rover aims to double vehicle sales to 850,000 by 2020. What percentage will be Jaguars? It will not be half but it will be a significant increase. Jaguar has massive headroom for growth. We have been selling 70,000 to 80,000 vehicles a year in the past couple of years. Now we are moving into white-space areas of the market with the XE taking on the BMW 3 series, Audi A4 and Mercedes C class. Other vehicles will follow. The F-Type sports car is a low-volume model. Has it helped Jaguar? Previously, people had a different, older image of Jaguar. When people think about Jaguar now, they think about the F-Type. It has provided an emotional fulcrum. That has been more important than the volume of F-Types sold, and it is also a massive support for the new XE, whose buyers will be making a decision on image and emotion as well as cost of ownership.
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What are the headwinds? For a BMW 3-series owner to consider us, they want to understand what they are buying into. We have to make sure brand experience is consistent the world over. The German brands have this consistency. We are trying to achieve that, but also with a key point of difference. We want to justify customers’ decisions for them -- to make sure they are happy and turn them into advocates.
Meet the sales boss ❚ NAME: Andy Goss ❚ TITLE: Jaguar Land Rover Sales
Operations Director
❚ AGE: 57 ❚ MAIN CHALLENGE: To convince buyers to switch from German premium brands to Jaguar’s fresh lineup.
Jaguar is a challenger brand to the Germans. Can that be an advantage? Jaguar’s volume is substantially less than theirs so clearly we have to challenge the established order the way Audi had to do with BMW and Mercedes not so long ago. We are creating clear differentiation for people to buy Jaguar over one of the German brands, which look myopically at each other rather than anyone else. Where do you follow the Germans and where do you differentiate? The German brands are slicing and dicing the marketplace by using existing platforms to find new niches to create volume. We do not have to look at the proliferation of our product range, instead we are launching full product ranges where we have not existed before. The custom-
Will the X-Type’s failure hurt? Nobody outside media interviews mentions the X-Type to me. It’s an irrelevance in the same way that nobody talks about past Audi problems in the U.S. Life has moved on considerably over the past eight to nine years. Will Jaguar have interesting dealership innovations such as we have seen from Audi, BMW and Mercedes? We are rolling out a new corporate dealership architecture globally. We are bringing the two brands, Jaguar and Land Rover, together in one common ownership by 2018 in every sales territory. We want the customer to walk through the door of a Jaguar Land Rover retailer and see a proliferation of products: small, medium, large SUVs, crossovers, sports cars and sedans. Once the buyer is in that family we can migrate them throughout the product range. There will be flagship sites in addition to that. What will make the flagship dealerships a unique experience? It will be a brand experience on steroids. People want to go to a destination, something that has more than the local retailers in terms of the technologies, the type of products and the experiences you can buy into. Clearly capital cities are important, not for just the population living there but also for people visiting who just want to see what Jaguar Land Rover is all about. ANE
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QA Insp‘i’red
BMW quickly moves top technology from i3 and i8 into mainstream models
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MW wants its mainstream models to benefit quickly from the cutting-edge technology offered in its i3 and i8, such as carbon fiber construction and highperformance, low-CO2 powertrains. BMW brand sales boss Ian Robertson explained the company’s strategy to Automotive News Europe Editor Luca Ciferri. Will your next i model be a fuel cell called the i5, as media reports say. There is no other specific i product signed off for production. We are, however, spreading some of the technology from our i models into our more mainstream cars. For example, next-generation cars that are coming soon will make more extensive use of carbon fiber. They will not have full carbon fiber structures, but they are going to have carbon fiber in the structure of the passenger compartment, in suspension components and so on. The i8 plug-in hybrid supercar soon will be joined by plug-in variants of the 3 series and X5. Which other models will have plug-in variants? Plug-in hybrid technology is so flexible that it can be integrated in a wide variety of vehicles so there is clearly more to come. What is important is that the plug-in technology will be one of the key levers to bringing highperformance vehicles well below 100 grams per kilometer of CO2, while retaining the driving pleasure and driving dynamics of a BMW. Audi charges a premium of up to 13,000 euros on its A3 plug-in compared with the base gasoline model. Mercedes has priced the V-6 plug-in S class at nearly the same level as its V-8 gasoline model. What will be BMW’s pricing strategy for plug-ins? We always start our projects by asking ourselves what we think the price point in the marketplace is – and the price point has narrow elasticity. One of the challenges with the hybrids on the market today is that the consumer has said ‘OK, it is very interesting, but actually, I
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quite like my diesel engine, and there is not a lot of difference in terms of CO2.’ I think the advent of the plug-ins is changing this perception, because here you can really drive for a good period of time in full-electric mode and at a good speed. However we are not in an industry where price is determined by costplus. You can maybe do that with military hardware, but not the automotive industry. So it always starts with where we think the price point needs to be. If you add an electric motor onto a smaller engine you generally get the output of a bigger engine and therefore you establish a pricing framework. When does BMW see electric cars costing about the same as a model with an internal combustion engine? It depends on when we reach the point where the additional costs of keeping the internal combustion engine within the legislative framework equal or exceed the costs of a battery-powered vehicle. First, the electric motor is at a very early stage in development, and the batteries will see significant steps forward in the next few years. I think we will soon see electrification costs for the customer come down and that’s a curve that we’re on. At the same time, if you look at the need to put SCR [selective catalytic reduction] technology on a wide range of engines to make them compliant with Euro 6 emissions rules, you are not only adding a lot of cost, but, just as important, a lot of weight. At some point the electric motor and the battery could be more efficient and potentially cheaper. We do not know today where that crosses over, and I don’t think the industry really knows yet. However, there definitely is a trend in that direction. What percentage of i3 buyers add a gasoline-powered range extender? About half. Many customers would like to have the range extender, but in some countries, legislation steers them toward pure battery power. In the UK we
Meet the sales boss ❚ NAME: Ian Robertson ❚ TITLE: Board Member for BMW
brand Sales & Marketing
❚ AGE: 56 ❚ MAIN CHALLENGE: Determining the correct price point for BMW’s growing lineup of plug-in hybrids.
have a majority of range extenders. In Norway we have virtually none because range-extended vehicles do not qualify for all the incentives given to pure BEVs [battery-electric vehicles]. Overall, I would say the mix is more regulation driven than customer driven. Is it correct to call an i3 with a range extender a plug-in hybrid? It is not. It is a battery-powered vehicle where only the electric motor powers the wheels. ANE
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QA Emissions free Porsche’s sales boss bullish on plug-in hybrids
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orsche sales boss Bernhard Maier commutes daily to company headquarters near Stuttgart using either a Porsche Cayenne plug-in hybrid or a Panamera with the low-CO2 powertrain. Regardless of the vehicle he uses, his goal is the same, to travel the 45km to work and the 45km home emissions free. That’s a big mindset shift for the sports car maker. Maier shared his views on the future of plug-ins at Porsche with Automotive News Europe Editor Luca Ciferri. You use a Porsche plug-in hybrid for your daily commute. How do you get additional full-electric kilometers out of the battery? The Panamera and Cayenne are homologated in the European NEDC cycle for 35km in pure battery mode, but by coasting into the traffic and recuperating energy during braking you can drive emissions free a bit further. Depending on the traffic and the route I take, I drive 40km to 45km per trip. Most of the times I manage to use only electric power. Are you a true believer of plug-ins? Absolutely. People are beginning to understand that with a plug-in hybrid they have the ability to be totally flexible [in terms of range and performance] while having their own filling station for electricity at home or at the office, which is really convenient. You do not need to drive anywhere to get your battery filled. It happens at home, while you are sleeping. How are customers reacting to Porsche’s plug-ins? On the Panamera we are already at 10 percent of global demand, while the Cayenne was just introduced. In general, we see more potential in markets where authorities or governments subsidize models that reduce pollution, because having the best of two worlds inside one car is a little bit more expensive. When a government wants to convince inhabitants that reducing pollution is a really important issue, and offers adequate incentives, electrified vehicles could grow to market shares up to 50 percent.
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When will there be a plug-in hybrid version of the 911? We have a lot of ideas, but we have not approved them for production yet. The 918 Spyder shows that Porsche has the capability to produce very convincing hybrid sports cars. What about fuel cells? Technically, they are a very interesting solution, but questions about the technology go beyond how to develop a fuel station infrastructure, which, by the way, won’t be quick or easy. The real issue is how can hydrogen be produced with a compelling well-to-wheel balance. Porsche is near a sales balance of onethird of its volume in Europe, North America and Asia. What will the model split be in the three regions? In mature markets we have a higher share of two-door sports cars in comparison to those countries that we call fast-growing markets. This is normal. In markets where individual mobility is still at a very low level, you need a car that can fit to a lot of different circumstances. This is why the Cayenne and Panamera are the favorite choices in China. In fast-growing markets the sports car segment has not reached the share it has in Germany or the United States, but it is picking up quickly. What is important for Porsche is to have a dominant position in the sports car segment everywhere. This segment in China is still small in absolute terms, but we have a share slightly higher than 50 percent, so we are in good shape. When does a market reach the point that it’s mature enough to make sports cars a more viable purchase? In broader terms, when affluent buyers have met their requirements for a fourdoor sedan and an SUV. If they still have the space and the money for a third car, then they get a sports car. So the 911 is a third car for most Porsche customers? We do not have many customers who
Meet the sales boss ❚ NAME: Bernhard Maier ❚ TITLE: Porsche Board Member for
Sales & Marketing
❚ AGE: 55 ❚ MAIN CHALLENGE: Expanding plug-in hybrid lineup to help the brand reduce emissions without sacrificing performance.
only drive the 911. The average 911 customer owns another 2.6 cars. The Macan is off a good start. Do you need to expand production beyond the 50,000-unit installed capacity you have in Leipzig? If we can build some more, we are really happy to do so. Nevertheless, our business principle is to balance demand and supply so that we build one car less than the market is able to absorb. Currently we have a waiting list of approximately six months for the Macan, which is a very healthy situation. Porsche closed 2014 with a new sales record. What do you expect this year? Further growth in line with what was defined in the Strategy 2018 plan. ANE
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Q&A
QA Style guidelines Hyundai needs a design hierarchy, top exec Schreyer says
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yundai Motor Group President Peter Schreyer gave Kia a fresh, familywide look after being hired from Volkswagen Group in 2006. Now he’s doing the same for Hyundai, for which he took design responsibility in 2012. Schreyer wants to give Hyundai the equivalent of Kia’s “tiger nose” grille so all of the brand’s vehicles have a familiar face. The hardest part may be keeping the Genesis and Equus luxury cars in the family while signaling their premium nature. Schreyer discussed his approach with Gabe Nelson, who is a staff reporter at Automotive News Europe sister publication Automotive News. When you sketch, what inspires you? Of course, I like to look at cars. When I drive on the autobahn in Germany or on a U.S. freeway I look at cars I see that look different in a different environment. But I think for us designers, it is important to not only look at cars, but to be interested in architecture, in art, even in music, in sports equipment, industrial design -- all sorts of things -- because in fashion they are influencing us and we are influencing them. Sports equipment? We have made show cars with neoprene seat coverings so you can spray it [with water] when it’s dirty, or whatever. Things like that. Even for switches, the click mechanism may be like when you have gear shifting on a mountain bike. You designed Kia’s “tiger nose” grille. Will all Hyundai products get the hexagonal grille that appears on the redesigned Genesis? The Genesis is almost like a brand on its own. So the challenge for us will be to make a kind of hierarchy between the products, so you can recognize which segment that car is, somehow. So the Genesis is on the higher end, and the Equus is above -- almost like a luxury brand within the Hyundai brand. I think we cannot do it like some others, just put the identical grille on every car. There needs to be a little bit of room to play, to differentiate.
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Meet the design boss ❚ NAME: Peter Schreyer ❚ TITLE: Hyundai Motor Group President ❚ AGE: 61
Which brands do it well? If you take the traditional German companies like Mercedes, BMW, Audi, Porsche -- they developed their own style and stuck with it. Audi developed it later, but BMW and Mercedes have very, very, very long traditions. They keep evolving it and improving it, so it’s changing over the years. This is where we need to get, in a shorter time. Some critics argue the look of the redesigned Hyundai Sonata/i40 is hurting sales. The last generation was daring. This one is more conservative. Was it a mistake? I think it is a very substantial -- serious is not the right word -- a very substantial design. The old Sonata was a bit extreme in a way, one that I quite liked as well. I think it depends a bit on the customer that we want to approach. What do you mean by substantial?
❚ MAIN CHALLENGE: Providing Hyun-
dai design continuity while leaving room to differentiate the brand’s top-of-theline models from the rest of the family.
Not risky. It’s very well balanced and worked out. When you see it on the street, I think it’s a very clean-looking, good car. And I think it’s also good that compared to the [Kia] Optima, it is a different animal -- approaching a different kind of customer, so we don’t fish in the same waters. The Soul has Kia’s most iconic design. In the U.S., how has that vehicle avoided the fate of the Chrysler PT Cruiser and the Volkswagen New Beetle, which were incredibly popular at first and then faded? I don’t know. Maybe we’re just lucky. We were surprised. The natural curve of every car is that the sales go up and then fade. The Soul was the only car I’ve experienced where it went up and then still grew. I think in a way it shows that if we’re a little bit daring and don’t always do something that’s in the middle of the road, sometimes it pays off. Sometimes it works. ANE
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Q&A
QA Tough EV market Tesla seeks solutions in ‘fragmented’ Europe
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esla Motors expects Europe to play a big part in its bid to reach an annualized production rate of 100,000 vehicles by the end of 2015, up more than threefold from last year. The challenge in Europe is the widely varying degree of support provided by governments to help promote electric vehicles such as Tesla’s Model S. The electric carmaker’s global sales boss, Jerome Guillen, discussed what the company is doing to become a key player in sustainable transportation with Automotive News Europe Correspondent Bruce Gain. How is Tesla’s approach to Europe different than in the U.S.? It’s a lot easier to set up shop in the U.S. In Europe we have to comply with a lot of different rules in different countries and create different kinds of networks. There are different languages and other regional things to deal with, which is the main difference. Europe is a more fragmented market than the U.S. What are your ambitions in Europe? Our overall goal is to accelerate the transition to sustainable transportation. We obviously want to be present in Europe. There are many different countries and rules to comply with, so we are putting in place the right infrastructure in every country to help with our growth. We are happy with the status quo of some countries where we are present, especially in Norway. In other countries we still have some things to put into place. This includes dealerships, service centers, superchargers to enable long-distance driving and also the right partnerships for financial products and insurance. Which European countries are leaders in creating an EV infrastructure and which ones still have work to do? We are a small company so we haven’t had a chance to develop a presence in all countries in the same way. We gave preference [to countries] where we already had the most demand. Norway was a good starting point. The Netherlands, Switzerland, Belgium, Denmark
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and Sweden are also countries where we’re doing extremely well. We already have the infrastructure in place in those countries thanks to our superchargers. In some markets we are putting the infrastructure in place so that people can try the car and then adopt it. How crucial is a test drive to convincing a potential customer that your models are as viable as car with an internal combustion engine? That’s the key factor. We can describe what it is like to have an electric car, but at the end of the day the best way is to really experience it for yourself. You need to see how smooth it is to drive, how quiet it is and how there is really no trouble with charging or range. People are nervous about it, which I understand, but there is no reason for it. How important is the availability of public charging stations to the growth of EVs in Europe? I think that 98 percent of all charging is done at home so we need to realize that people tend to drive or to travel near their homes. The beauty of electric vehicles is that you charge them at night, so that when you get up you’re electric vehicle is already charged. It’s much better than a gasoline-powered car in this respect. For those long-distance trips, there are many parking areas in countries in Europe where there are charging stations. Additionally, to further facilitate long-distance driving, Tesla is developing a network of superchargers, which are faster than anything else out there. We’ve built about 70 of those stations around Europe. They let you charge [enough to travel] 300km in 20 to 30 minutes, depending on how full the battery is when you start charging. But while you do not need the supercharger to travel long distances, it just makes it that much easier. What is slowing EV growth in Europe? It’s a new technology so there are many misconceptions. Whether they buy a Nissan Leaf or some other vehicle, it kind of
Meet the sales boss ❚ NAME: Jerome Guillen ❚ TITLE: Tesla Worldwide Vice President of Sales & Service ❚ AGE: 42 ❚ MAIN CHALLENGE: Building up a Europewide network of dealerships, service centers and publically available superchargers.
doesn’t matter in the end. We still have to educate the public about how convenient electric is and how it’s not a hurdle to have an electric car. I think the biggest hindrance is the lack of knowledge. What else can European governments do to promote EV adoption? Governments can accelerate the transition to sustainable transportation, which will happen no matter what. We’re going to eventually run out of oil. It’s a finite supply so any effort to accelerate that transition will be welcome. There are some governments that are more proactive. In France, for example, the government offers generous incentives that can be applied to the price of an EV. The transition will happen, but it’s a matter of how fast governments can facilitate it. ANE
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AUTOMAKERS
Opel believes it will grow faster than the overall European market this year because of models such as the new Corsa.
Good news, bad news Europe sales growth forecast to continue, but at slower rate than last year CHRISTIAAN HETZNER
[email protected]
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he good news for 2015 is that Europe’s carmakers can look forward to another year of sales growth, but while it may statistically qualify as a gradual recovery, it certainly won’t feel like one. With the average age of vehicles on European roads increasing, pent-up replacement demand should eventually prompt a more robust upswing after 2013 sales dropped to levels not seen in Europe for two decades. Analysts, however, expect this year’s rate of increase to be 2 percent to 3 percent compared with last year’s 5 percent rise. Industry watchers see sales slowing
back down to a crawl before ever having really taken off last year as geopolitical risks in Russia and the Middle East derailed a fledgling recovery in the euro area. Commodities that closely track the economic cycle are also pointing lower, with prices for crude oil recently hitting five-year lows. Big shifts in the market such as the rising cost of car ownership and a preference for car sharing among younger drivers could prevent volumes from reaching previous highs seen during the debt-fueled bubble of 2007.
dependent on the hypercompetitive European market -- sees little reason to believe that economic tailwinds will provide additional support to its turnaround.
No tailwinds
Forward indicators that track business sentiment in Europe fell to one-and-ahalf-year lows in November, while consumer confidence has been on the de-
The head of sales at money-losing General Motors subsidiary Opel -- itself wholly
“Europe’s car market remains difficult despite the slight recovery in 2014. While some important markets are showing a slight upward trend, other large ones continue to be weak,” Opel’s Peter Christian Kuespert said in an emailed statement to Automotive News Europe. “Bottom line, the situation in Europe overall will scarcely be different in 2015.”
What a bargain Discounts on volume brands in key European markets based on % off retail price in December Germany 1. Citroen 2. Fiat 3. Opel 4. Hyundai 4. Renault 6. Ford 6. Peugeot 8. VW Market average
26 24 23 19 19 17 17 14 20
UK 1. Citroen 2. Peugeot 3. Ford 4. Fiat 5. Renault 5. Vauxhall 7. Hyundai 8. VW Market average
23 19 17 16 15 15 13 12 16
France 1. Opel 2. Citroen 2. Hyundai 4. Ford 5. Fiat 5. Renault 7. Peugeot 8. VW 9. Dacia Market average
25 23 23 22 21 21 15 14 3 21
Source: Barclays
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AUTOMAKERS
cline since June. Chris Williamson, chief economist at Markit, which publishes the purchasing manager index for Europe, said the conflict with Russia over the Crimean peninsula served as a catalyst to stifle demand in its infancy. Last month the European Central Bank slashed its forecasts for economic activity in the euro zone, currently estimating an expansion of just 1 percent, down from its September estimate of 1.6 percent. Amid a darkening outlook and double-digit unemployment, consumers lack the confidence to buy a new car, typically a person’s single-biggest expenditure after the purchase of a home.
Mixed markets In addition, concerns are starting to shift from the so-called euro zone periphery to the core countries that had largely escaped the wrath of bond markets. Germany barely grew in the third quarter of 2014, while France’s fiscal deficit
continues to widen as government debt increases faster than output. Holland, Belgium and Austria -- all perceived as financially sound by creditors -- are also going through tough times. Making matters worse, carmakers can no longer expect the UK to be the engine of growth it has been in the past two years as volumes bump up against its historic high. “Great Britain reached its pre-crisis level and hardly has upside potential. We expect only slight growth in Italy and France while we forecast stagnation for Germany,” Matthias Wissmann, president of the German auto industry association (VDA), said last month, blaming political risks for carmakers’ problems. “Much of it depends on the decisiveness of policymakers in Berlin and Brussels, whether Germany and Europe can improve its competitiveness.” By comparison, Spain has picked up again because of its car scrapping
scheme, which allows eligible people to get a 2,000 euro subsidy financed equally by the state and carmakers. Italy remains the outlier, growing only tepidly despite decade-low market volumes and a large vehicle park in need of replacement. “Even if we look out to the end of the decade, we’re not expecting Italy as a market to recover to the 2.5 million [sales] in 2007, but -- due to how weak it currently is -- there is scope for fairly rapid growth,” said Jonathon Poskitt from market researcher LMC Automotive. Regardless of the overall market problems, Opel’s Kuespert sees reason to believe his company can buck the trend. “We’re optimistic as far as our own development is concerned since we are currently in the biggest product offensive of our history, which will really gather speed this year,” he said. “The new Corsa and the Karl will provide us a further boost.” ANE
Making a comeback Europe’s vehicle sales are expected to nearly reach 14.8 million in 2021; forecast for total Europe and the 5 major markets (in 000s) Key:
15,000
Total EU & EFTA Germany UK
3,000
France
2,500
Italy Spain
2,000 1,500 1,000 500 2013
EU + EFTA Germany UK France Italy Spain
2014
2015
2016
2017
2018
2019
2020
2021
2013 2014 2015 2016 2017 2018 2019 2020 2021 12,363,590 12,987,556 13,296,646 13,640,535 14,016,343 14,338,611 14,634,070 14,772,985 14,791,065 2,955,534 3,021,282 3,099,515 3,179,898 3,202,888 3,204,718 3,224,603 3,209,036 3,215,449 2,264,595 2,458,966 2,493,058 2,413,177 2,342,745 2,392,391 2,387,877 2,362,524 2,329,801 1,790,469 1,826,243 1,892,441 1,928,328 2,003,545 1,985,643 2,010,244 1,997,957 2,034,015 1,311,285 1,363,680 1,424,328 1,599,235 1,748,222 1,800,844 1,886,249 1,900,542 1,861,315 722,780 835,588 852,364 898,232 971,136 1,104,365 1,185,642 1,228,202 1,213,135
Source: IHS Automotive
JANUARY 2015
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Class of 2015 Automakers ready new crossovers NICK GIBBS
[email protected]
A
utomakers selling cars in Europe will accelerate their expansion into SUV/crossover segments in 2015. Key launches this year include Audi’s Q7 premium large SUV, along with all-new compact crossovers from Renault and Toyota, which will compete against an upgraded Volkswagen Tiguan due to launch toward the year’s end. Other important arrivals include the Opel/Vauxhall Astra, Jaguar XE and Audi A4. Below is a bybrand list of debuts based on their launch dates in Germany.
Mercedes GLE Coupe
Alfa Romeo
Hyundai
4C Spider (March)
i20 5-door (January); i20 3-door (April); ix35 (likely September)
Audi TT roadster (March); Q7 (July); R8 (October); A4 (November)
Infiniti Q30 (November)
BMW
Jaguar
2-series convertible (February); 2-series Grand Tourer (May); 7 series (October); X1 (November)
Kia
Ferrari 458 coupe replacement (summer)
Fiat 500X (March)
Ford S-Max (May); Mustang (June); Galaxy (September)
Honda Jazz (July); HR-V (August)
XE (May); XF (November)
Sorento (February); Optima sedan (September); Sportage (December)
Land Rover
Karl/Viva (May); Astra (October)
Lamborghini
Renault
Huracan Spyder (September)
Espace (April); compact crossover (June)
Lexus
Skoda
RC-300H coupe (December)
Fabia wagon (February); Superb (May); Superb wagon (October)
Mazda Mazda2 (February); CX-3 (July); MX-5 (August)
ForTwo convertible (December)
Toyota
Sports Series (October)
Mirai (August); compact (launch time not available)
Mini
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Smart
McLaren
CLA Shooting Brake (March); AMG GT (April); GLE Coupe (July); GLC (replaces GLK, September)
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Opel/Vauxhall
Discovery Sport (February)
Mercedes
Fiat 500X
Audi Q7
Clubman (December)
crossover
Volvo XC90 (March)
Volkswagen Touran (not available); Tiguan (likely late 2015)
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New priorities Mercedes increases emphasis on China in bid to pass BMW and Audi CHRISTIAAN HETZNER
[email protected]
M
ercedes-Benz could become the first luxury carmaker to launch new models in China before rolling them out in Europe and the U.S. after strengthening its local r&d operations in a bid to narrow the gap with Audi and BMW in the world’s largest car market. Measured by global car sales, Mercedes is the smallest of the three dominant German premium brands largely because of its weaker position in China, where it had suffered in the past from having two competing sales organizations, a much thinner dealer network and a lack of locally built compact SUVs.
‘Massive investment’ Introducing future models in China first would highlight how much priorities have changed for Daimler over the past two years, when it was forced to overhaul its stagnating business there in late 2012 after witnessing its two German competitors divide up market gains for themselves. “In the past China wasn’t part of the first roll out phase [for new products], which is perhaps a reason why we were a little bit behind,” Mercedes development chief Thomas Weber told Automotive News Europe during the opening of its new advanced design studio in the Wang Jing district of Beijing. “Why not be first at some point? That’s the trend in my view and it could not happen without a massive investment in r&d,” he said.
Daimler has spent 112 million euros on its Beijing r&d center, where 500 engineers and designers will be working to make sure locally made models cater to customer demands in China. in Beijing following a 1 billion euro investment by Daimler and BAIC. Ultimately Mercedes aims to sell significantly more than 300,000 cars in China in 2015, twothirds of which it hopes to build locally.
Rising local content
Over the last couple of years, Daimler has appointed a new board-level executive responsible solely for China, unified local sales and distribution, constructed a car engine plant (its first one outside of Germany), added 179 new dealerships and bought a 12 percent stake in joint venture partner BAIC Motor for 627 million euros.
Weber wouldn’t say which major model Daimler might first debut in China, emphasizing that deliberations are at a very early stage. Such a move would require a high level of local content, a larger pool of qualified suppliers in China and more testing facilities, which is where his team comes in. “At the moment no one is doing it. I explicitly will not rule out launching new models and derivatives first in what will soon be the most important market, but in order to do so, a few conditions have to be met.”
Mercedes will begin building the GLA compact SUV early this year in addition to its midsize GLK crossover and long wheelbase versions of the E- and C-class sedans. More compact cars will roll off the assembly line at its joint venture plant
Its recent decision to invest 112 million euros to expand its Beijing research facilities is closely linked to these plans, since it needs the necessary proving grounds, test benches and vetted suppliers in place to guarantee a smooth
JANUARY 2015
launch. This includes two r&d departments based at its factory in Yi Zhuang on the outskirts of Beijing that together adapt vehicles and engines to Chinese needs, ensure quality, and establish ties to local suppliers -- all crucial when launching new models. Mercedes, which has over 280 suppliers based in China, aims to increase local content to about 80 percent to 90 percent from the current 60 percent to 70 percent.
Trend trackers The new r&d center also has other tasks beyond the design studio, such as forecasting the latest in social trends. For instance, while oversized cupholders are a must in the U.S., having space for tissue boxes is crucial in China. Equally important is monitoring developments in legislation and regulations, from subsidies for new energy vehicles to discussions over specific emissions targets for individual car models. “From now on,” Weber said, “China plays a major role for our global product development process.” ANE
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Going green Toyota, Renault join car-sharing rush with fleets of low-CO2 vehicles BRUCE GAIN
[email protected]
T
oyota and Renault have joined Daimler, BMW, PSA/Peugeot-Citroen, Volkswagen and Ford in supporting carsharing as an environmentally friendly answer to mobility needs in congested cities. Like its rivals, Toyota and Renault see car-sharing as a way to boost their green credentials. “I have a very strong personal intention to fill the cities with electric vehicles worldwide,” Toyota Chairman Takeshi Uchiyamada said recently during the launch of a car-sharing program backed by the automaker in Grenoble, France. Toyota considers electric vehicles to be especially suited to short-distance, urban journeys regularly made by city drivers, while hybrids, plug-in hybrids and fuel cell vehicles are more practical for longer trips. Replacing gasoline and diesel cars with electric vehicles is key to improving air quality in cities, according to Renault, which, like Toyota, is backing a new car-sharing program in France. Renault has formed a joint venture with the French industrial conglomerate Bollore, which operates a self-service auto rental scheme called Autolib in Paris, Lyon and Bordeaux, and in Indianapolis in the U.S. The partners plan to develop electric car-sharing solutions in France and the rest of Europe. Renault says its EVs will be gradually integrated into Bollore’s AutoLib fleet to reach a proportion of 30 percent as quickly as possible. Renault CEO Carlos Ghosn said AutoLib could offer his company’s EVs in cities around the world. “Our alliance with Bollore does not target any particular country or region. Initially, this agreement is mainly applicable to France and Europe, but it is not, of course, limited to those regions,” Ghosn told Automotive News Europe at the joint venture’s launch. In Grenoble, Toyota is making 35 of its the three-wheel i-Road vehicles, which seat one person, and 35 of its four-wheel COMS, with room for two, available for rent in a three-year pilot project with partners including the local city authority and local public transport provid-
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Toyota has provided 35 three-wheel Toyota i-Road EVs for a car-sharing program in France. er, along with the French electricity company EDF. Grenoble residents can rent the Toyota electric vehicles parked around the city for short journeys after reserving the vehicle on a smartphone app.
Smart app Toyota Europe President Didier Leroy said the project is an extension of public transportation. Customers might, for example, use the car-sharing website to reserve a Toyota i-Road at the Grenoble train station, leave the car at one of the drop-off locations and then take a tram back to the train station. A main feature of the service is its low price: city residents can rent a Toyota EV for as little as 5 euros an hour or for 17 euros for 4 hours. Car-sharing also brings advantages by promoting more efficient use of road and inner-city transportation infrastructure, according to a recent Frost & Sullivan report, which said that the number of people in London using carsharing could rise to 800,000 in 2020 from 140,000 now. This would achieve a reduction in CO2 emissions from cars in the English capital of up to 6 percent, with 120,000 cars taken off the road by the end of the decade. Fewer people buying cars may not be good news for auto-
makers’ profits but most car companies feel they have to be present in the sector as increasing numbers of customers in cities in the developed world choose to rent a car when they need it instead of buying a vehicle that might remain parked outside an office or home most of the time. Daimler, an early adopter of car-sharing in 2008, now has a global fleet of 12,000 Smart ForTwo minicars, 1,200 of which are full-electric vehicles, across 29 cities in Europe and North America. Car2Go has yet to make a profit, but is moving closer. “It’s starting to be financially viable. In some of the cities we are profitable,” Rainer Becker, head of business development for Asia Pacific at Daimler’s mobility arm, Moovel, operator of Car2Go, told an audience at Michelin’s Challenge Bibendum conference in Chengdu, China, in November. BMW with DriveNow, Volkswagen with Quicar, along with Ford and PSA/Peugeot-Citroen, are among automakers with car-sharing programs. Audi has just begun two pilot programs in Berlin and Stockholm. Opel’s marketing chief, Tina Mueller, said in November that General Motors’ German division will launch a car-sharing scheme this year. – Nick Gibbs contributed
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‘Superheroes’ Mini expects profit boost from leaner 5-car lineup and UK plant upgrade LUCA CIFERRI
[email protected]
T
o boost Mini’s prospects of long-term profitability parent BMW Group has decided the British brand needs to shrink its lineup to five models from eight. Mini is expected to discontinue three slow-selling vehicles -- the Coupe, Roadster and Paceman – so it can concentrate on the five model lines that accounted for about 95 percent of the 325,000 vehicles it built last year, according to data from IHS Automotive. BMW Group does not report individual financial results for the BMW, Mini and Rolls-Royce brands, which has left analysts wondering whether Mini has ever made any money. “BMW has struggled to make Mini into a profit center from the beginning,” said Max Warburton, an auto analyst at Bernstein Research. He said that Mini’s cars are built on a lowvolume platform and that the automaker has undergone “all sorts of complex model line proliferation -- it’s hardly a recipe for making money, at least compared to some of their BMWbranded products.” Mini’s industrial matrix is complex. It builds eight models underpinned by three different platforms in three different plants and has had an average annual volume of about 313,000 units in the last three years. Warburton expects Mini to become more financially viable once it starts offering a smaller, more consistent range underpinned by a single architecture, which will be shared by BMW brand models such as the 2-series Active Tourer and the next-generation 1 series. Peter Schwarzenbauer, the BMW board member in charge of Mini, has been a strong advocate for a radical review of the Mini range. “It is important to find the right balance between growth and profitability,” he said late last year while announcing that Mini’s range would be trimmed. Schwarzenbauer said Mini would focus on “superhero” vehicles including the three- and five-door versions of its core hatchback, the Countryman and the Clubman station wagon, which will be renewed this year. “Like a superhero, each of these cars has its own personality and unique capabilities,” Schwarzenbauer said, without identifying which Minis would be cut and when. However, Oliver Friedmann, the Mini’s head of product management, told Automotive News Europe last year that the Coupe, Roadster and Paceman are not “a priority” in the automaker’s renewal plan. The Coupe and Roadster were conceived as small-volume variants that would help maintain interest in the brand as it transitioned to the fourth generation of its top-seller, the Mini threedoor hatch, which debuted last year. IHS Automotive expects Mini to discontinue the Coupe and Roadster this year.
Industrial revamp Mini also is counting on profits to rise following a radical industrial reorganization of its main factory in Oxford, England, that has boosted daily output to 1,000 vehicles a day from about 700. A key part of that was the switch to making cars using BMW Group’s UKL platform at the plant. The first Mini cars to
JANUARY 2015
The new Mini Clubman will go on sale this year with the same 6-door layout as this concept shown in 2014.
On a diet The Mini models that are likely to stay and likely to go Model 2014 output(*) 1. Hatchback 3-door 150,937 2. Hatchback 5-door 30,456 3. Convertible 16,089 4. Clubman 7,962 5. Countryman 102,875 6. Coupe 2,404 7. Roadster 2,886 8. Paceman 11,217
What’s next New generation 2014 Added 2014 New model due 2015 New model due 2015 New model due 2016-17 Production ends 2015 Production ends 2015 Likely to be cut
(*) IHS Automotive estimates
be underpinned by the UKL architecture are the new threeand five-door hatchbacks. The second-generation Clubman also will use the platform when production starts in Oxford later this year. Oxford builds the Convertible, Coupe and Roadster on the platform BMW created to relaunch Mini in 2001. Magna Steyr’s plant in Graz, Austria, builds the Countryman and Paceman using a dedicated platform. BMW confirmed it will build another model in Graz after it shifts the next-generation Countryman to another plant. IHS expects production of the new Countryman to start in 2016 at the VDL NedCar plant in Born, Netherlands. VDL began making the Mini three-door hatchback in July 2014 using the UKL platform. – Nick Gibbs and Bloomberg contributed
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Demand for models such as the Skoda Octavia gave Europe’s compact segment a big boost last year.
Segment slowdown Volume compact sales forecast to dip after strong 2014 NICK GIBBS
[email protected]
E
urope’s volume compact segment may become a victim of its own success this year. Because of double-digit sales gains from models such as the Volkswagen Golf and Toyota Auris, the segment was on track to nearly reach 3 million sales for in 2014. In 2015, fullyear sales in Europe’s second-largest segment after subcompacts are forecast to dip below 2.9 million, according to analyst IHS Automotive. The reason for the decline is that, unlike last year, there are no major volume compacts due to launch in 2015 to help offset the continued pressure from premium rivals such as the Audi A3 and subcompact SUVs like the Renault Captur. New or recent launches played a big part in the segment’s rise last year as sales of cars such as the Seat Leon (+60 percent through 10 months), Skoda Octavia (+27 percent) and Peugeot 308 (+59 percent) overcame declines from older models such as the Opel/Vauxhall Astra (-9 percent), Renault Megane
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(-10 percent) and Hyundai i30 (-15 percent), according to sales data from JATO Dynamics (see table, right).
51% of sales Last year was particularly good for Volkswagen Group. It accounted for 51 percent of sales among compact models in the top 10 through October because of strong demand for the Golf, Octavia, Leon and Skoda Rapid. The third-generation Octavia, launched in early 2013, rose to third place in the first 10 months of 2014 with sales of 170,176. Since 2010 the Octavia has moved up from sixth place, passing bigsellers such as the Astra and 308. Meanwhile sales of Skoda’s smaller sibling, the Rapid, surged 114 percent through October to rank it 10th in the segment with sales of 66,013. Customers are attracted to Skoda’s space, value and increasing brand appeal, IHS Automotive analyst Ian Fletcher told Automotive News Europe. “Skoda is a value proposition but also a trusted
The leaders Europe’s top-selling compacts Jan.-Oct. 2014; change from 10 months in 2013 1. VW Golf 440,838 +14% 2. Ford Focus 192,214 -1% 3. Skoda Octavia 170,176 +27% 4. Opel/Vauxhall Astra 153,933 -9% 5. Peugeot 308 131,035 +59% 6. Seat Leon 113,537 +60% 7. Renault Megane 112,858 -10% 8. Toyota Auris 108,665 +15% 9. Hyundai i30 70,945 -15% 10. Skoda Rapid 66,013 +114% Source: JATO Dynamics
brand that has shrugged off the stigma that Eastern Bloc manufacturers had in the past,” he said. “This is vastly underpinned by it being part of the VW Group.” In Germany, 10-month sales of the Octavia topped the Ford Focus, Europe’s No. 2 seller overall, according to fig-
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AUTOMAKERS
The Volkswagen Golf continued its domination of the compact segment, outselling rivals by a wide margin.
ures from the German motor transport authority (KBA). Germany was Skoda’s biggest market in Europe last year, the Czech-based automaker said. The Octavia is built on VW Group’s MQB architecture but is bigger than its platform mate, the Golf. “The Octavia is at the upper end of the compact class, almost a midsize. This is the driver for lots of buyers, especially families who need space and practicality,” a Skoda spokesman said. The smaller Rapid is offered in two hatchback variants, with the slightly more expensive Spaceback marketed as having more rear headroom. In Germany the Rapid starts at 13,990 euros, which undercuts the cheapest VW Polo in the subcompact class below. “You get a lot of car for its comparable price,” the Skoda spokesman said. The Rapid’s rise has pushed it ahead of compact rivals such as the Citroen C4 and Kia Cee’d. VW Group’s Spanish subsidiary Seat also was a winner in the compact segment because of the MQB-based Leon.
Sales of the Peugeot 308, the 2014 European Car of the Year, were up 59% through 10 months.
Launched in 2013, the Leon rose to sixth place last year from eighth place in 2010 with sales of 113,537 through October.
Wagon helps Seat “For the first time in our history, we now have in the Leon a model that can match volumes with the Ibiza [subcompact],” Seat President Juergen Stackmann told Automotive News Europe. Stackmann said a key reason for the Leon’s success is the addition of a station wagon variant. “About 600,000 to 700,000 wagons are sold in Europe annually and we didn’t have an entry before in that part of the compact class. This helps with our push into fleets, since we finally have the right product,” he said. Nine of the top 10-selling cars in Europe through October are available as station wagons.
Benefits of variety The trend toward providing multiple variants with a myriad of powertrains is exemplified by Europe’s best-seller
overall, the Golf. Launched in late 2012, the new Golf is available as a hatchback, station wagon, minivan and cabriolet powered by everything from gasoline, diesel and natural gas to batteries or a plug-in hybrid drivetrain. Nearly half of the Golf’s 440,838 European sales after 10 months were in Germany, according to the KBA. VW’s MQB platform underpins three of the top-sellers in Europe’s volume compact class (the Rapid uses an older VW platform), and if premium compacts were included that number would rise to four. The A3 from VW Group premium unit Audi also uses the MQB. If it were included in the volume compact segment, the A3 would have ranked third last year, behind the Focus and ahead of the Octavia, according to predictions from IHS Automotive. Said IHS’ Fletcher: “In a crowded market place the VW Group appears to have a range of vehicles that are complimentary to one another to some degree.” ANE
What powers Europe’s compacts?
C
ompact car buyers in Europe are split on their preferred powertrain. Variants with gasoline engines accounted for 51.1 percent of European production last year, down from 53.6 percent in 2011, while the
JANUARY 2015
diesel share increased slightly to 48 percent, based on estimates from LMC Automotive. One trend to watch is rising production of turbocharged gasoline engines such as Ford’s 1.0-liter EcoBoost unit. In
2014, 76.8 percent of gasoline-powered compacts built in Europe used a turbo, compared with 62.4 percent in 2011, LMC figures show. – Nick Gibbs
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LATEST LAUNCHES
The ForTwo and ForFour share the same front-end and interior. The ForFour (left) is 800mm longer than the ForTwo.
1 Smart, 2 sizes D
aimler hopes to make its Smart small-car unit sustainably profitable by offering the same car in two sizes: the two-seat ForTwo and the four-seat ForFour. Daimler partnered with Renault to develop the cars, which share their platform with the Renault Twingo. All three vehicles have the same interior and powertrains. They also have a rear-engine, rear-wheel-drive layout. Despite sharing the same underpinnings, 95 percent of the Smart and Twingo parts visible to the customer are different. Daimler CEO Dieter Zetsche does not expect the Twingo to steal sales from the ForFour, or vice versa. “The ForFour and Twingo have a strong identity and brand integrity,” he said. Zetsche added that there are stronger similarities between other shared offerings in the minicar segment,
referring to the Citroen C1, Peugeot 108 and Toyota Aygo, which are built together in the Czech Republic. Smart brand head Annette Winkler said that sharing investments with Renault means that Daimler can offer better value for
money, which “is crucial in the minicar segment.” Renault builds the ForFour alongside the Twingo in Slovenia. The ForTwo is made in France. -- Luca Ciferri
The Basics ❚ Launch date: November (Europe);
summer 2015 (U.S. and China)
❚ Base price: ForTwo: 10,895 euros; ForFour: 11,555 euros (Germany) ❚ Where built: ForTwo: Hambach,
France; ForFour, Twingo: Novo Mesto, Slovenia
❚ Annual production: ForTwo: 98,000; ForFour: 63,000 (IHS Automotive estimates for 2015) ❚ Lowest CO2 emissions: 93g/km ❚ Main rivals: ForFour: Citroen C1,
Fiat Panda, Peugeot 108, Renault Twingo, VW Up; ForTwo: Renault Twizy
Fast facts ❚ Are the new Smarts roomy? The third-generation ForTwo keeps its 2690mm length but is 100mm wider than its predecessor to offer occupants more elbowroom. ❚ How is the new ForFour different from the first generation? The first ForFour was developed with Mitsubishi and built alongside the Colt in the Netherlands. That ForFour had a front- engine, front-drive layout.
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❚ Distribution strategy? The ForFour will not be sold in North America as it is considered too small for a four-seater there. The ForTwo is sold globally. Daimler expects the ForFour to account for one-third of Smart’s sales. ❚ Engine choices?
Two three-cylinder gasoline units built by Renault: a 61-hp normally aspirated 1.0-liter engine and a 90-hp turbocharged 900cc unit.
❚ Why no diesel?
Diesel versions accounted for 8 percent of European sales of the previousgeneration ForTwo. Developing a new diesel that meets Euro 6 emissions rules would add too much cost to the customer. To recover this extra cost, a Smart owner would have to drive about 17,500km annually for eight years. On average, Smart owners drive about 8,000km a year.
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LATEST LAUNCHES
The VW Passat wagon is the most popular variant of Europe’s top-selling midsize car.
New VW Passat targets caravan and boat owners V
olkswagen has made a big effort to ensure its latest Passat keeps its spot as Europe’s best-selling midsize car, including measures to attract more buyers to the station wagon version, which already accounts for most of the model’s European sales. The midsize segment is shrinking as customers increasingly choose crossovers instead of sedans and wagons, but VW hopes features such as a function that can back the car and a trailer autonomously into a parking space will boost the Passat’s appeal. This option may lure more wagon drivers who tow a boat or caravan. The wagon variant accounts for 90 percent of Passat sales in Germany, said Chris-
tine Roch, the car’s marketing head. The Passat is the largest car to date based on VW’s new MQB platform, which allowed engineers to cut the vehicle’s weight by up to 85kg and add more space for rear passengers and luggage. At 4767mm, the new Passat sedan is 2mm shorter than its predecessor but its wheelbase has been lengthened by 79mm to 2791mm. The new Passat’s engines are 20 percent more fuel efficient than those on the current model. VW will add a plug-in hybrid version that uses a more powerful version of the Golf GTE’s plug-in powertrain. Designers lowered the Passat’s body, gave it a wider track and shorter overhangs to give the
❚ Target buyers
A typical Passat buyer is a 43-year-old key account manager with a wife and
JANUARY 2015
-- Michael Specht
The Basics
Fast facts ❚ New technology Besides Trailer Assist, the Passat gets an emergency braking system that halts the car if the driver suffers a medical emergency or falls asleep. It is also the first VW model to offer a head-up display.
new car a more solid look, but overall its design is not radically changed to ensure that existing buyers stay loyal.
two children, VW says. ❚ Sales forecast
VW will build 191,390 Passat wagons and 105,799 sedan variants next year, IHS Automotive forecasts. ❚ Maximum cargo capacity
Increased 47 liters to 650 liters in the wagon and up 21 liters to 586 liters in the sedan.
❚ Launch date: November (Europe) ❚ Base price: 30,375 euros (Germany) ❚ Where built: Emden and Zwickau,
Germany
❚ Lowest CO2 emissions: 35g/km (Passat GTE plug-in hybrid) ❚ Main rivals: Ford Mondeo, Opel In-
signia, Peugeot 508, Citroen C5
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Guide to purchasing Check Out executives: automakers
the Updated iPad App!
David Wyer
Mark Harris
Yasuhiro Yamauchi
Senior Purchasing Manager Aston Martin +44 1926 644644
Manager Procurement Honda +44 1753 590590
Bernd Martens
Stephanie Goodman
Chairman & Managing Director Renault Nissan Purchasing Organization (RNPO) +33 1 76 84 04 04
Board Member for Procurement Audi +49 841 890
Senior Procurement Specialist Hyundai-Kia America +1 734 337 2500
Venkatram Mamillapalle
With a clear index for each monthly E-Mag, search function and live news feed, you can read all the news while on the move, including all archive issues – and it’s still FREE!
General Director of AvtoVAZ-Renault-Nissan Purchasing Organization (ARNPO) +7 8482 7578 00
Klaus Draeger Board Member for Purchasing and Supplier Network BMW Group +49 89 382 55000
Thomas A. Finelli Head of NAFTA Purchasing and Supplier Quality Chrysler Group +1 248 512 2950
Francesco Donato Head of Group Purchasing Fiat Group +39 110 03 11 11
Werner Puetz Vice President Purchasing Ford of Europe +49 221 900
Burt Jordan
!
EE
FR
autonews.com/ANEreg Download at the App Store and log in using your autonewseurope.com username and password.
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Executive Director of Global Vehicle and Powertrain Purchasing Ford Motor Co. +1 313 322 3000
Sebastian Bodenstein Purchasing Specialist Hyundai Europe Technology Center +49 69 271472 321
Ian Harnett Director of Purchasing Jaguar Land Rover +44 2476 303 080
Klaus Zehender Board Member for Procurement and Supplier Quality Mercedes-Benz Cars +49 711 17 0
Klaus Ziegler Executive Vice President for Purchasing Seat
Karlheinz Hell Board Member for Purchase Skoda +420 326 811 111
Akira Mabuchi Corporate Executive Vice President for Purchasing Division Subaru +81 3 3347 2111
Kazuo Hakamata
Director of Procurement (Group), Mitsubishi +81 3 6719 2111
Executive General Manager Purchasing Suzuki +81 53 440 2061
Katherine Worthen
Masahisa Nagata
Board Member for Purchasing and Supply Chain Opel/Vauxhall +49 61 42 7 70
Executive Vice President, R&D/Purchasing Toyota Europe +32 2 745 21 11
Uwe-Karsten Staedter
Lars Wrebo
Board Member for Procurement Porsche +49 711 911 0
Senior Vice President Purchasing & Manufacturing, Volvo Cars +46 31 59 00 00
Yannick Bezard
Francisco Javier Garcia Sanz
Shuichi Aoto
Executive Committee Member for Purchasing, PSA +33 1 40 66 55 11
Zhao Guoqing
Jean-Baptiste Formery
Board Member for Procurement VW Group +49 5361 9 0
VP Purchasing Great Wall Motor +86 0312 21956303
VP Purchasing / Vehicle Components, PSA +33 1 40 66 55 11
Source: IHS SupplierBusiness
JANUARY 2015
AUTOMOTIVE NEWS EUROPE
PEOPLE
Guide to purchasing execs: suppliers Makoto Yoshida
Troy Zerbe
Kenneth Burns
Jean-Christophe Guerin
Managing Executive Officer, Director of Procurement Planning Management Aisin Seiki +81 566 24 8441
Vice President, Global Supply Management – Delphi Electronics and Safety Delphi +1 765 451 0911
Senior Vice President, Global Supply Chain & QualityFederal-Mogul +1 248 354 7700
Supervisor of Purchasing Group Department Michelin +33 4 73 32 20 00
Henrik Arrland
Udesh Kaul
Guillermo Zubieta
Vice President Purchasing Autoliv +46 8 587 20 600
Vice President, Global Supply Management Delphi +1 248 813 2656
Director of Supply Chain (US & Mexico) Gestamp Automocion +1 248 743 1846
Eric Duvall
Robert Brochu
Fried-Walter Muenstermann Global Procurement Competence Center BASF +49 621 60 0
Stefan Maier Group VP Purchasing and Logistics Behr +49 711 896 0
Fabio Barbosa Manager, Purchasing Benteler +49 5254 81 0
Chris Suydam General Manager Transmission Systems BorgWarner +1 248 754 9200
Albin Ettle Executive Vice President Global Purchasing Automotive Bosch +49 711 400 40990
Sandro Scharlibbe Executive Vice President Purchasing Brose +49 9561 21 0
Heinz-Gerhard Wente Member of the Executive Board, ContiTech Division; Corporate Purchasing Continental +49 511 938 01
Simon Brimble Vice President, Global Supply Management - Delphi Powertrain Systems & Delphi EMEA +33 1 3430 7806
JANUARY 2015
Vice President Global Supply Management Delphi +1 248 732 1801
Global Procurement Manager Honeywell International +1 973 455 2000
Akio Tajima
Michael Bartschat
Senior Executive Director Purchasing Group, Corporate Center Denso +81 566 25 5511
Chief Procurement Officer Johnson Controls +1 414 524 1200
Christian Staab
Global Vice President Purchasing Lear +1 248 447 1500
Purchasing Director Draexlmaier +49 8741 47 1212
John Montean Director Procurement & Supplier Management, (North America) Eberspacher +1 248 994 70 10
Dariusz Szypka Vice President Automotive Seating Faurecia + 33 1 72 36 70 00
Jean-Michel Renaudie Executive Vice President Interior Systems Faurecia +33 1 72 36 70 00
Luc Herbin R&D Vice President Emissions Control Technologies Faurecia + 33 1 72 36 70 00
Nicolas Couet Vice President Automotive Exteriors Faurecia + 33 1 72 36 70 00
Eric Schwarz
Vinay Rathod Purchasing Manager Plastic Omnium +33 1 40 87 64 00
Andreas Knoll Senior Vice President Corporate Purchasing Direct Material Schaeffler +49 91 32 82 0
Michael Hartigl Executive Vice President Corporate Purchasing Schaeffler +49 91 32 82 0
Derek Murrall Purchasing Director TRW +1 734 855 2600
Andreas Mader
Julien Ringwald
VP Purchasing Magna +43 2253 600 0
Global Purchasing Manager Valeo +33 148 98 8600
Michael Druml Director of Global Supply Chain Management Magna Steyr +43 2253 600 0
Francois Vermeulen Manager NAFTA Purchasing Valeo +33 148 98 8600
Mario Sabena
Alberto Medeiros
Head of Purchasing Magneti Marelli +39 02 972 27 111
Global Director Purchasing Electronics Product Group Visteon +44 1245 395000
Johann Meier Director Purchasing (Filtration and Engine Peripherals) Mahle +49 711 501 0
Joe Clarke
Thomas Maurer
Frank Day
Director Purchasing Europe (Engine Systems & Components) Mahle +49 711 501 0
VP Purchasing ZF Friedrichshafen +49 7541 77 0
Senior Purchasing Manager Visteon +44 1245 395000
Source: IHS SupplierBusiness
www.autonewseurope.com
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AUTOMOTIVE NEWS EUROPE
SUPPLIERS
QA Global gains
Honeywell turbo unit boss expects to capitalize on growth in hot sector
H
oneywell Transportation Systems, the world’s leading turbocharger supplier with an estimated 34 percent share of the global market, foresees big gains for the performance-boosting, CO2-reducing technology, especially in the U.S. and China. Terrence Hahn, who is CEO of the Switzerland-based Honeywell business unit, shared his views on the hot sector with Automotive News Europe Managing Editor Douglas A. Bolduc. What is Honeywell’s 2015 vehicle production outlook for Europe, the U.S. and China? In Europe, the overall market growth has been muted, but there have been some positive signs from some of the countries that have led to modest growth. We expect that to continue in 2015. In the U.S. and China there will be significant growth. What about the forecast for total sales of vehicles with turbochargers? This year there will be modest growth in Europe and big increases in the U.S. and China. Our forecast is for double-digit growth in the U.S. and China. And beyond this year? By 2019, we foresee 49 million turbocharged new vehicles sold globally each year, representing 43 percent of the market [up from 31 percent in 2013]. In North America, sales of turbocharged vehicles are expected to reach 38 percent of the market in 2019, up from 21 percent in 2014. In China the market is forecast to grow to 41 percent in 2019 from 23 percent last year. And we don’t see it stopping after that because emissions rules will keep getting tougher. And Europe? In 2019, 69 percent of the vehicles will be turbocharged, up from 67 percent last year. These are all overall figures. How is Honeywell going to maintain its lead? We believe we bring so much to the marketplace via three key areas: our technology, our global footprint and
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Turbo chargers Global market shares based on turbochargers supplied to light vehicles* 1. Honeywell 2. BorgWarner 3. IHI 4. Bosch Mahle 4. Continental 4. MHI
34% 29% 15% 3% 3% 3%
* Includes light commercial vehicles Source: Roland Berger Strategy Consultants
growth rate and how we are expanding the business. We can only do that if we bring value to the customer.
Meet the turbo boss ❚ NAME: Terrence Hahn ❚ TITLE: Honeywell Transportation
Systems President and CEO
❚ AGE: 48 ❚ MAIN CHALLENGE: Getting customers to view the company as an integrated technology provider.
the Honeywell Operating System. From a technology standpoint, Honeywell invented turbochargers. We’ve been an innovator in this industry since its inception and we have access to a much broader r&d pipeline than anyone in the auto industry. Footprint is another key. We have capability in the seven main areas where our customers’ powertrain infrastructure is: Europe, North America, China, Korea, Japan, India and South America. And, third, all our plants operate under the Honeywell Operating System. This ensures that wherever our customers want to place their volumes they get the same capability. How does that help your business? The proof points are our above-industry customer-win rate, our above-industry
Can anyone match your footprint? We haven’t seen anyone with the capability in each geography that is better. The key is being local. We have 13 manufacturing sites and seven facilities that handle things such as engineering, r&d applications and prototypes. Are you already meeting with automakers on European CO2 targets that will come after 95g/km in 2020? Yes, we are working with automakers on developing technology and demonstrators that help them meet those longerterm goals. We clearly haven’t reached the end of the technology roadmap. Will breakthroughs come more from electrical and software solutions? The combination of mechanical, electrical and thermal energy management will need to be enhanced and integrated. Our aerospace business handles mechanical, electric and overall systems integration. We are also a leader in auxiliary power units for commercial aircraft. Which customers are asking for this? I am not saying that any of our customers are heading in these directions yet, but they appreciate it’s not just a turbo provider coming into these conversations, it is an integrated technology provider. ANE
JANUARY 2015
AUTOMOTIVE NEWS EUROPE
SUPPLIERS
QA Parallel battles
Michelin CEO aims to win share from Chinese rivals in Europe and abroad ichelin will counter rising pressure from fast-growing low-cost Chinese brands in Europe and North America by increasing the number of cheaper tires it offers from budget subbrands such as Tigar, Kleber and Riken. The French company, which ranks as the world’s No. 2 tire maker, also aims to double its revenues in China in the next 10 years. Michelin CEO Jean-Dominique Senard discussed both topics with Automotive News Europe Correspondent Nick Gibbs. Michelin is under pressure from Chinese tire makers in mature markets. What has been the effect in Europe and North America? The pressure is not in every segment and not in every country, but it’s there. For example, in the passenger car business the import of Chinese tires into North America this year has been tremendous. There are also Chinese imports into South America and Europe, perhaps less so [than in North America], but it’s not negligible. What effect does this have? This tends to have an impact on the price structure of the tire business. At the same time, we are not playing on the same field. We are a premium company more than anything else. While we are clearly present in the [lower price brackets], we need to be there more than we are today without being in direct competition with these tires. What percentage of your tire sales is in those lower tiers now and what is the target? Today, it’s roughly 15 to 20 percent, it should probably move up to 25 to 30 percent in the next five to 10 years. We used to be big in these areas, but our recent strategy has been to make sure that we do not produce tires that destroy value. You were selling them too cheap? Yes, and we were producing them in areas where the cost base was too high. We had to dramatically restructure our business so we would stop bleeding cash and profit in Europe and in North America.
JANUARY 2015
The leaders Ranking of world’s top tire makers based on 2013 global sales (in $ billion) 1. Bridgestone 2. Michelin 3. Goodyear 4. Continental 5. Pirelli
27.4 25.5 17.6 11.2 8.0
Source: Tire Business Global Tire Report
Why go back? We need to be there because our customers want Michelin Group tires but not necessarily all the performance of premium tires. Also, our distribution centers cannot live on just premium tires. They have to fill the racks with other brands, so if we don’t offer these tires [under Michelin subbrands] they will go to the competition. We can now manufacture these tires profitably and still offer good performance and safety. We will not sell nonpremium tires under the Michelin brand. Do you foresee more people buying premium tires in Europe? People will buy larger tires and wider tires. This aspect has been improving for years. You don’t increase the number of tires, you increase the quality of the mix. How much will this improve? We see it increasing by a few percent every year. You want to double business in China over the next 10 years. What percentage of your business comes from China now and what could it be? We do not typically disclose sales by region, but today our business in China is 1 billion to 1.5 billion euros, so it’s not a huge part of the group [which had total sales of 20.2 billion euros on 2013], but it’s growing significantly. Could it become your No. 1 market? It would take some time. We are strong
Photo: Reuters
M
Meet the boss ❚ NAME: Jean-Dominique Senard ❚ TITLE: Michelin CEO ❚ AGE: 61 ❚ MAIN CHALLENGE: To rapidly grow business in China while countering rising demand for Chinese tires in mature markets such as Europe and North America.
in Europe and North America but in the next five to 10 years China could certainly get to North American and European levels. The potential for growth is much larger in China than it is in Europe and North America as both could be flattish over the next 10 years for the domestic automotive and tire businesses. Is it your goal to pass Bridgestone to become the world’s No. 1 tire maker? I’m not sure it’s the best goal to have in mind. We are a big player, and we are probably No. 1 or No. 2 depending on how you count things. Growth is at the center of our strategy, but it’s not our target to be No. 1 for the sake of being No 1. I’d rather be No. 1 in technology and sustainable mobility. ANE
www.autonewseurope.com
27
AUTOMOTIVE NEWS EUROPE
SUPPLIERS
Faurecia helps cut CO2 in new Twingo Faurecia’s emissions control system helps the third-generation Renault Twingo reduce fuel consumption by 26 percent to 4.2 liters per 100km and cuts CO2 emissions by 35 grams per km to 95g/km in variants with the 1.0-liter gasoline engine equipped with stop-start technology. – James Clark
Suppliers to the new Renault Twingo
Automotive News Europe
CamS foR H4 - 3 CylindeR, 0,9l engine
RubbeR CRankSHafT dampeRS (S1g 0.9l engine)
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METALDYNE
meTal SeaT STRuCTuRe ComponenTS
emiSSionS ConTRol SySTemS
TPV GROUP
FAURECIA
fRonT and ReaR SHoCk abSoRbeRS
CylindeR-Head gaSkeTS
KYB MANUFACTURING
ELRINGKLINGER
STeeRing Column beaRing
oil pump
SKF
KSPG AUTOMOTIVE
SeaT belT RemindeR
RadiaToR
IEE
CALSONIC KANSEI
SHoCk abSoRbeRS
ReaR Handle
MAGNETI MARELLI
U-SHIN
pedal SySTem
egR CooleR
CARBODY
BORGWARNER
dooR CHeCkS
TuRboCHaRgeR
bRake padS
RadiaToR HoSeS
EDSCHA
HONEYWELL
ITT
TEKLAS
CluTCH diSCS
Hood abSoRbenT
SCHAEFFLER
folding Roof
MAGNA
SynCHRonizeR Ring
GKN DRIVELINE
DIEHL METALL
leaTHeR inTeRioR
aCTiVe gRille SHuTTeRS
EAGLE OTTOWA
RÖCHLING AUTOMOTIVE
auTomaTed manual TRanSmiSSion
ReaR aRm buSH
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eleCTRiC WindoW RegulaToR WiTH moToR
eleCTRoniC ClimaTe ConTRol (blaCkbox)
INTEVA PRODUCTS
BEHR-HELLA THERMOCONTROL
Suppliers wanted: If you are a supplier and have questions or want your information considered for our cutaway features, contact James Clark at
[email protected] or visit www.supplierbusiness.com
1/25/2013
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Entire contents © 2013 Crain Communications Inc. All rights reserved.
GM: Iowa dealer faked sales Eric Freedman and Mike Colias
[email protected]
Suit comes as company cracks down on retailers over ordering, reporting
Chevy dealerships in Iowa and Indiana for resale in what “is known within the Leep enterprise as ‘Daisy Chain’” sales. Leep claimed incentives for “some or all of the purported buyers,” submitted fraudulent customer surveys and collected un-
earned GM Standards for Excellence payments, the suit says. GM seeks an injunction, as well as damages for fraud, conspiracy and breach of contract. Leep reported “dozens, if not hundreds” of retail sales to individuals, but “many of the reported pur-
Plan kicks CSI into cyber era
[email protected]
INSIDE TODAY
Rags to riches to court After 24 years on the run, ex-GM dealer Jun Reodica faces trial in what prosecutors call one of the largest fraud schemes in auto retailing history. | PAGE 3 |
see GM SUIT, Page 33
From Kate Upton’s MercedesBenz teaser to Audi’s prom night and singer Jimmy Cliff’s VW spot, auto marketers are flocking to the Super Bowl. See a roundup of this year’s big-game players | PAGES 34-35 |
David Barkholz
Gizmos over guts Most pickup unveilings are about guts: horsepower, towing, torque; Ford’s Atlas concept is heavy on gizmos meant to boost fuel economy and utility. | PAGE 4 |
OK, who’ll be the CEO? A new book by former CEO Ed Whitacre describes GM’s chaotic process of picking its leaders after reorganization. | PAGE 8 |
On the Web
This week at autonews.com: ■ Tuesday: Ford’s earnings; taking stock of Europe’s toll ■ Wednesday: Chrysler’s 4th-qtr. results, revised product plan ■ Friday: January U.S. sales — another 15 million-plus SAAR?
Why can’t cars do what phones do? Natural language should make infotainment systems easier to use David Sedgwick
[email protected]
Last week, Consumer Reports once again rapped MyFord Touch. Ford’s infotainment system is “needlessly complicated and finicky,” the magazine concluded. And the problem of difficult-to-use infotainment isn’t limited to Ford. Also last week, a J.D. Power and Associates study concluded that factory-installed navigation systems have
been getting harder to use. But what isn’t in the news is an intense, behind-the-scenes race to find what automakers see as the cure to clunky infotainment systems: natural language. If all goes well, natural language systems — which not only understand precise, rigid commands but can deduce a user’s intent by the context — will enable motorists to activate infotainment apps by using conversational phrases just as users of iPhone or Android smartphones do. For example, a traditional command menu might require the driver to say, “USB, play artist Beyonce.” If the user gets one word see APPS, Page 31
Now Available For iPad Paid subscribers download at the app store using your autonews.com login and password.
The BMW 7 series features the Dragon Drive natural language voice technology, which allows motorists to listen to and dictate text messages with conversational commands.
NEWSPAPER
see CSI, Page 31
chasers did not purchase the vehicles in bona fide transactions, did not take delivery and did not use the vehicles for personal use,” GM says. Other Leep-affiliated stores, including Honda dealerships, resold the vehicles as “used” but “like new,” the suit says. In a statement, Don Reese, COO of Gurley Leep Automotive, which
Building buzz
Hyundai seeks fast, brief e-mail feedback Hyundai is trying to bring the venerable written CSI survey into the age of the cloud, Twitter and Facebook. The brand has devised a new method, using e-mail and three-day turnarounds, to change the way it determines customer satisfaction, addressing a problem that has long plagued dealerships that have had to wait too long for results. Under the plan, which Hyundai Motor America tested last year and which Micallef: Quick will be rolled out nafeedback helps tionally in July, serdealers. vice customers will get a three-question The traditional e-mail survey. ReCSI needs an sults come back overhaul, and with a one- to fivenow’s the time star rating and feedfor it. | PAGE 12 | back that allows dealers to act quickly on suggestions and complaints, said Seattle-area Hyundai dealer Gary Micallef, one of 25 Hyundai dealers involved in the pilot project last year. The star ratings program will be optional for dealers. All dealers will continue to be measured by a more traditional, but much shorter CSI survey form that was introduced nationally this month.
SupplierBusiness
Page 1
autonews.com
General Motors is suing a Davenport, Iowa, Chevrolet dealership to stop what the automaker calls a “widespread fraudulent and unlawful” scheme to falsely report retail new-vehicle sales. The federal court suit accuses Leep Chevrolet, which does business as Lujack Chevrolet, of transferring vehicles to affiliated non-
engine oil CooleR
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www.autonewseurope.com
JANUARY 2015
AUTOMOTIVE NEWS EUROPE
DATA
European registrations by country – Nov. & YTD Nov. 2014
Germany ................. United Kingdom .... France ..................... Italy ......................... Spain ....................... Belgium................... Netherlands ............ Poland ..................... Austria .................... Sweden ................... Czech Republic ....... Denmark ................. Portugal .................. Finland .................... Ireland..................... Romania.................. Greece ..................... Slovakia................... Hungary .................. Slovenia .................. Luxembourg ........... Croatia .................... Estonia .................... Bulgaria .................. Lithuania................. Latvia ...................... Cyprus ..................... Total EU28 ............... Switzerland............. Norway ................... Iceland .................... Total EFTA ............... Total EU28+EFTA.....
253,299 172,327 135,067 107,965 65,122 29,739 32,507 24,322 21,619 25,916 16,365 15,155 11,686 7,220 782 5,669 4,983 5,484 5,901 4,220 3,488 1,884 1,953 1,595 1,158 1,006 671 957,103 23,672 11,486 413 35,571 992,674
Nov. Percent 2013 change
254,651 159,581 138,829 102,871 55,451 32,023 40,357 24,092 23,350 24,779 14,697 15,896 8,810 7,463 701 5,474 5,465 5,668 4,942 3,926 3,544 1,922 1,549 1,671 1,136 894 605 940,347 24,882 12,079 299 37,260 977,607
–1% 8% –3% 5% 17% –7% –20% 1% –7% 5% 11% –5% 33% –3% 12% 4% –9% –3% 19% 8% –2% –2% 26% –5% 2% 13% 11% 2% –5% –5% 38% –5% 2%
11mos. 2013
Percent change
2,807,073 2,737,111 2,310,237 2,111,819 1,632,531 1,615,137 1,267,517 1,215,232 781,868 662,190 455,949 460,984 353,062 377,812 298,054 263,478 285,927 298,204 276,804 243,176 175,626 150,197 173,631 167,944 130,887 97,287 99,145 97,528 95,988 74,155 66,603 52,141 64,830 54,446 64,577 59,347 61,399 51,114 49,923 48,279 46,157 44,069 32,140 26,080 19,876 18,508 18,427 17,256 13,481 11,224 11,452 9,818 7,792 6,566 11,600,956 10,971,102 269,085 277,774 131,553 130,756 9,133 6,984 409,771 415,514 12,010,727 11,386,616
11 mos. 2014
3% 9% 1% 4% 18% –1% –7% 13% –4% 14% 17% 3% 35% 2% 29% 28% 19% 9% 20% 3% 5% 23% 7% 7% 20% 17% 19% 6% –3% 1% 31% –1% 6%
European registrations by manufacturer – Nov. & YTD VW division .............. Audi .......................... Seat ........................... Skoda ........................ Other*....................... VW GROUP ................ Peugeot .................... Citroen ...................... PSA GROUP................ Renault division ....... Dacia ......................... RENAULT .................... FORD MOTOR CO. ..... Opel/Vauxhall ........... Chevrolet .................. GM (U.S.) .................. GENERAL MOTORS ... BMW division ........... Mini ........................... BMW GROUP ............. Fiat division .............. Lancia/Chrysler ......... Alfa Romeo .............. Jeep ........................... Other......................... FCA GROUP................ Mercedes-Benz ......... Smart......................... DAIMLER AG.............. Toyota Division ........ Lexus ......................... TOYOTA MOTOR....... NISSAN....................... HYUNDAI ................... KIA ............................. VOLVO CAR CORP. .... MAZDA ...................... SUZUKI ....................... Jaguar ....................... Land Rover ............... JAGUAR LAND ROVER HONDA ...................... MITSUBISHI ................ OTHER ........................ TOTAL ........................
133,368 56,718 25,141 44,811 4,630 264,668 57,968 43,032 101,000 66,185 27,710 93,895 65,471 63,801 316 30 64,147 54,981 13,821 68,802 42,806 5,182 4,287 4,969 537 57,781 52,721 4,507 57,228 41,643 3,168 44,811 36,876 32,087 28,044 22,181 12,466 11,933 2,049 8,638 10,687 9,020 8,846 2,731 992,674
Nov. Percent 2013 change
131,683 54,701 22,844 45,444 3,481 258,153 57,958 46,033 103,991 65,450 24,922 90,372 69,270 63,262 9,762 24 73,048 50,627 12,239 62,866 42,990 5,723 4,451 2,359 273 55,796 48,656 5,971 54,627 41,429 2,079 43,508 30,957 30,362 27,112 20,399 11,811 12,851 1,812 8,562 10,374 9,220 8,008 4,882 977,607
1% 4% 10% –1% 33% 3% 0% –7% –3% 1% 11% 4% –6% 1% –97% 25% –12% 9% 13% 9% 0% –10% –4% 111% 97% 4% 8% –25% 5% 1% 52% 3% 19% 6% 3% 9% 6% –7% 13% 1% 3% –2% 11% –44% 2%
11 mos. 2014
11 mos. 2013
Percent change
1,493,221 1,429,082 678,283 648,269 300,198 266,164 539,200 468,193 52,671 43,627 3,063,573 2,855,335 722,582 684,636 565,504 556,921 1,288,086 1,241,557 798,982 731,275 335,363 265,302 1,134,345 996,577 880,675 836,991 817,505 760,182 38,101 135,459 318 339 855,924 895,980 619,494 590,395 140,225 141,915 759,719 732,310 546,870 534,477 67,415 69,119 54,743 59,984 34,740 22,112 8,122 3,980 711,890 689,672 601,119 573,393 48,956 61,315 650,075 634,708 487,923 480,976 27,860 21,866 515,783 502,842 439,626 392,996 394,841 390,787 330,825 315,701 229,697 205,213 164,507 136,912 152,506 140,043 26,505 25,456 106,644 100,900 133,149 126,356 123,346 130,388 93,518 70,815 88,642 91,433 12,010,727 11,386,616
5% 5% 13% 15% 21% 7% 6% 2% 4% 9% 26% 14% 5% 8% –72% –6% –5% 5% –1% 4% 2% –3% –9% 57% 104% 3% 5% –20% 2% 1% 27% 3% 12% 1% 5% 12% 20% 9% 4% 6% 5% –5% 32% –3% 6%
*Includes Porsche, Bentley, Bugatti, Lamborghini. Note: Reflects estimated registration data from 28 European countries; excludes most commercial vehicles.
JANUARY 2015
Ranking based on EU28+EFTA registration data 1. Germany 2. United Kingdom 3. France 4. Italy 5. Spain 6. Belgium 7. Netherlands 8. Poland 9. Austria 10. Sweden
2,807,073 2,231,237 1,632,531 1,267,517 781,868 455,949 353,062 298,054 285,927 276,804
2014 market winners and losers % change in EU28+EFTA registrations from 2013 Winners 1. 2. 3. 4. 5.
Portugal Iceland Ireland Romania Croatia
35% 31% 29% 28% 23%
Losers
Note: Excludes most commercial vehicles; data for Malta is currently not available.
Nov 2014
2014 Top 10 European markets
1. 2. 3. 4.
Netherlands Austria Switzerland Belgium
–7% –4% –3% –1%
2014 Top 10 brands in Europe Ranking based on EU28+EFTA registration data 1. Volkswagen 2. Ford 3. Opel/Vauxhall 4. Renault 5. Peugeot 6. Audi 7. BMW 8. Mercedes-Benz 9. Citroen 10. Fiat
1,493,221 880,675 817,505 798,982 722,582 678,283 619,494 601,119 565,504 546,870
2014 brand winners and losers % change in EU28+EFTA registrations from 2013 Winners 1. 2. 3. 4. 5.
Jeep Mitsubishi Lexus Dacia Mazda
57% 32% 27% 26% 20%
Losers 1. 2. 3. 4. 5.
Chevrolet Smart Alfa Romeo Honda Lancia/Chrysler
–72% –20% –9% –5% –3%
Source: ACEA (www.acea.be)
www.autonewseurope.com
29
AUTOMOTIVE NEWS EUROPE
DATA
brought to you courtesy of www.jato.com
EUROPE SALES BY MODEL, NOVEMBER & YTD
Top 50 sellers, 11 months 2014
Top 50 sellers, Nov. 2014 Nov. 2014 unit sales
Nov. % change
11 mos. 2014 unit sales
11 mos. % change
1
Volkswagen Golf
43,618
3.3%
1
Volkswagen Golf
485,022
12.9%
2
Volkswagen Polo
24,704
12.2%
2
Ford Fiesta
288,343
6.5%
3
Renault Clio
21,159
–2.5%
3
Renault Clio
274,062
4.7%
4
Ford Fiesta
20,777
–18.9%
4
Volkswagen Polo
257,634
5.8%
5
Opel/Vauxhall Corsa
17,563
5.5%
5
Opel/Vauxhall Corsa
231,256
4.7%
6
Skoda Octavia
16,101
–10.1%
6
Ford Focus
206,280
–0.7%
7
Nissan Qashqai
15,226
18.7%
7
Peugeot 208
199,898
–9.9%
8
Audi A3/S3/RS3
14,973
0.9%
8
Nissan Qashqai
188,448
–0.4%
9
Peugeot 308
14,964
70.8%
9
Audi A3/S3/RS3
186,783
20.3%
10
Peugeot 208
14,733
–5.9%
10
Skoda Octavia
186,243
22.8%
11
Mercedes-Benz C class
14,566
60.7%
11
Fiat 500
167,817
13.5%
12
Ford Focus
14,277
–0.1%
12
Opel/Vauxhall Astra/Astra Classic
166,174
–9.2%
13
Toyota Yaris
13,987
12.1%
13
Toyota Yaris
155,823
3.2%
14
Renault Captur
13,985
15.9%
14
BMW 3 series
155,377
–16.6%
15
Volkswagen Tiguan
13,011
6.0%
15
Renault Captur
149,701
105.2%
16
Fiat Panda
12,951
15.5%
16
Peugeot 308
146,161
60.5%
17
Fiat 500
12,871
1.1%
17
Fiat Panda
141,107
–1.0%
18
Opel/Vauxhall Mokka
12,371
131.9%
18
Volkswagen Passat
140,443
–1.9%
19
Opel/Vauxhall Astra/Astra Classic
12,183
–16.2%
19
Volkswagen Tiguan
138,350
4.8%
20
BMW 3 series
12,086
–19.3%
20
Dacia Sandero
128,796
17.8%
21
Volkswagen Passat
11,388
–11.1%
21
Peugeot 2008
125,002
145.2%
22
Dacia Duster
11,138
94.9%
22
Seat Leon
124,649
58.2%
23
Seat Leon
10,930
42.3%
23
Mercedes-Benz C class
123,524
11.7%
24
Renault Megane
10,422
0.1%
24
Renault Megane
123,369
–8.7%
25
Audi A4/S4/RS4
9,846
4.0%
25
Citroen C3
121,349
18.4%
26
Peugeot 2008
9,702
–14.2%
26
BMW 1 series
121,220
–14.2%
27
BMW 1 series
9,679
–15.2%
27
Toyota Auris
118,066
12.5%
28
Toyota Auris
9,433
–7.2%
28
Dacia Duster
116,857
47.7%
29
Dacia Sandero
9,365
–16.9%
29
Volkswagen Up
116,374
–2.5%
30
Skoda Fabia
9,041
–2.4%
30
Audi A4/S4/RS4
115,809
–2.8%
31
Mini
8,908
31.9%
31
Opel/Vauxhall Mokka
114,658
78.7%
32
Volkswagen Up
8,832
–18.9%
32
Mercedes-Benz A class
111,898
–7.8%
33
Mercedes-Benz A class
8,751
–9.8%
33
Citroen C4 Picasso/Grand C4 Picasso
110,836
40.3%
34
Citroen C3
8,751
–26.0%
34
Skoda Fabia
107,944
–8.4%
35
Nissan Juke
8,070
7.1%
35
Seat Ibiza
104,432
2.4%
36
BMW 5 series
7,855
–4.4%
36
Renault Scenic/Grand Scenic
102,035
–2.4%
37
Citroen C4 Picasso/Grand C4 Picasso
7,695
–8.0%
37
Mercedes-Benz E class
92,631
–6.1%
38
Seat Ibiza
7,616
–6.1%
38
BMW 5 series
90,862
–7.9%
39
Hyundai i20
7,608
27.2%
39
Nissan Juke
89,594
–9.7%
40
Volkswagen Golf Sportsvan
7,511
–
40
Fiat 500L
89,562
29.0%
41
Fiat Punto
7,476
5.4%
41
Kia Sportage
89,433
6.2%
42
Renault Twingo
7,413
28.3%
42
Audi A1
88,680
–1.4%
43
Renault Scenic/Grand Scenic
7,373
–14.8%
43
Hyundai ix35
86,071
6.1%
44
Kia Sportage
7,246
6.8%
44
Opel/Vauxhall Insignia
85,771
24.8%
45
Hyundai ix35
7,201
4.9%
45
Ford C-Max/Grand C-Max
83,734
–9.1%
46
Mercedes-Benz E class
7,139
–18.2%
46
Mini
82,970
–4.5%
47
Ford Kuga
7,067
21.9%
47
Volkswagen Touran
82,079
–3.1%
48
Volvo V40
6,870
3.2%
48
Fiat Punto
80,520
–17.3%
49
Audi A6/S6/RS6/allroad
6,868
9.4%
49
Ford Kuga
78,582
31.2%
50
Volkswagen Touran
6,847
–12.7%
50
Audi A6/S6/RS6/allroad
78,409
2.2%
Source: JATO Dynamics +44(0) 20 8423 7100 (www.jato.com)
30
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Source: JATO Dynamics +44(0) 20 8423 7100 (www.jato.com)
JANUARY 2015
AUTOMOTIVE NEWS EUROPE
DATA
EUROPE SALES BY MODEL, NOVEMBER & YTD V8/V12 Vantage...................... DBS ........................................... Vanquish.................................. Rapide ...................................... Other ........................................ ASTON MARTIN........................ Niva .......................................... Other ........................................ Total Lada................................. AVTOVAZ .................................. 1 series ..................................... 2 series ..................................... 3 series ..................................... 4 series ..................................... 5 series ..................................... 6 series ..................................... 7 series ..................................... Z4 .............................................. X1.............................................. X3.............................................. X4.............................................. X5.............................................. X6.............................................. i3 ............................................... i8 ............................................... Other ........................................ Total BMW brand.................... Mini .......................................... Countryman/Paceman ........... Total Mini ................................. Phantom .................................. Ghost ........................................ Wraith ...................................... Other ........................................ Total Rolls-Royce ..................... BMW GROUP ............................ Maybach ................................... A class....................................... B class ....................................... CLA ........................................... C class ....................................... E class ....................................... S class........................................ CLS ............................................ SLK ............................................ SL .............................................. SLS AMG .................................. R class ....................................... Citan ......................................... V class ....................................... Vito/Viano ............................... Sprinter .................................... GLA........................................... GLK ........................................... M class...................................... G class....................................... GL.............................................. Other ........................................ Total Mercedes-Benz .............. ForTwo ..................................... ForFour..................................... Other ........................................ Total Smart............................... DAIMLER .................................... DR1 ........................................... DR5 ........................................... Other ........................................ DR MOTOR COMPANY............ Ypsilon ..................................... Delta......................................... 300C.......................................... Grand Voyager/Town & Country Other ........................................ Total Chrysler brand ............... Total Dodge ............................. Renegade ................................ Compass................................... Patriot ...................................... Wrangler ................................. Cherokee/Liberty .................... Grand Cherokee ..................... Other ........................................ Total Jeep ................................. Other ......................................... CHRYSLER GROUP...................
JANUARY 2015
Nov. 2014
Nov. 2013
11 mos. 2014
11 mos. 2013
37 16 9 7 12 81 124 8 132 132 9,679 4,390 12,086 4,682 7,855 498 429 236 5,527 3,422 1,817 2,515 435 682 185 20 54,458 8,908 4,839 13,747 4 7 17 9 37 68,242 – 8,751 5,024 2,896 14,566 7,139 1,351 1,002 530 78 3 1 384 1,455 514 490 4,197 1,627 2,030 230 315 37 52,620 3,149 1,259 5 4,413 57,033 4 16 15 35 36 – 4 15 12 67 46 2,281 130 4 362 1,049 1,089 3 4,918 – 5,031
39 20 20 17 8 104 117 6 123 123 11,410 162 14,971 1,752 8,214 487 512 358 4,104 4,347 10 2,761 648 482 27 51 50,296 6,755 5,476 12,231 3 14 23 – 40 62,567 – 9,705 7,284 2,598 9,065 8,722 1,172 975 540 150 38 10 77 6 1,962 512 80 2,617 2,730 268 367 133 49,011 5,987 – 1 5,988 54,999 1 10 12 23 49 6 10 29 3 97 28 – 467 – 425 56 1,349 2 2,299 2 2,426
659 248 307 154 70 1,438 1,340 71 1,411 1,411 121,220 21,204 155,377 49,252 90,862 7,338 4,749 5,104 58,005 44,371 8,818 35,221 4,286 8,246 905 451 615,409 82,970 57,223 140,193 99 180 293 18 590 756,192 1 111,898 78,099 35,345 123,524 92,631 16,555 9,392 10,680 2,550 402 21 3,960 8,746 15,009 5,708 40,243 21,509 22,022 2,226 3,889 907 605,316 47,606 1,343 37 48,986 654,303 13 86 207 306 1,278 7 70 543 65 1,963 691 4,142 4,637 34 4,876 7,597 12,560 25 33,871 17 36,542
675 290 353 230 162 1,710 1,455 102 1,557 1,557 141,279 195 186,255 4,530 98,671 8,015 5,657 5,740 58,039 54,990 20 14,584 8,112 1,022 109 825 588,043 86,895 54,936 141,831 114 244 61 6 425 730,299 9 121,373 93,637 26,053 110,612 98,619 7,831 13,788 11,929 3,200 531 1,032 2,091 14 19,723 4,835 176 26,862 27,330 2,458 4,603 1,203 577,900 61,518 1 6 61,525 639,434 187 207 57 451 1,871 54 215 405 48 2,593 452 – 6,123 14 5,150 404 10,107 16 21,814 7 24,866
brought to you courtesy of www.jato.com
MiTo ......................................... Giulietta ................................... 159 ............................................ 4C.............................................. Other ........................................ Total Alfa Romeo .................... 458 Italia .................................. California ................................. FF .............................................. F12 ............................................ Other ........................................ Total Ferrari.............................. 500 ............................................ Panda ....................................... Punto........................................ Linea......................................... Bravo ........................................ Sedici ........................................ Freemont ................................. Fiorino/Qubo........................... Doblo ....................................... Ducato...................................... 500L .......................................... Other ........................................ Total Fiat brand ....................... Ypsilon ..................................... Musa......................................... Delta......................................... Flavia ........................................ Thema ...................................... Voyager ................................... Other ........................................ Total Lancia .............................. GranTurismo ........................... GranCabrio .............................. Ghibli........................................ Quattroporte .......................... Other ........................................ Total Maserati.......................... Other ......................................... FIAT GROUP .............................. FIAT CHRYSLER† ....................... Ka.............................................. Fiesta ........................................ Focus......................................... Fusion ....................................... Mondeo ................................... B-Max ....................................... C-Max/Grand C-Max............... S-Max ....................................... Galaxy ...................................... EcoSport................................... Kuga ......................................... Transit/Tourneo ...................... Other ........................................ Total Ford brand ..................... Lincoln....................................... Other ......................................... FORD MOTOR ........................... C30............................................ V40 ........................................... S40 ............................................ V50 ........................................... S60 ............................................ V60 ........................................... V70/XC70 ................................. S80 ............................................ C70............................................ XC60 ......................................... XC90 ......................................... Other ........................................ Total Volvo ............................... GEELY GROUP........................... Buick .......................................... Cadillac...................................... Matiz/Spark ............................. Aveo ......................................... Cruze ........................................ Malibu...................................... Trax...........................................
Nov. 2014
Nov. 2013
11 mos. 2014
11 mos. 2013
1,142 3,107 – 33 2 4,284 36 54 11 21 14 136 12,871 12,951 7,476 8 231 273 1,293 661 525 763 5,667 209 42,928 4,727 – 145 1 12 231 2 5,118 28 14 259 47 3 351 33 52,850 57,881 3,162 20,777 14,277 3 1,452 2,987 6,712 2,774 1,625 2,050 7,067 364 2,709 65,959 1 1 65,961 – 6,870 1 – 848 3,697 4,067 289 – 6,095 140 7 22,014 22,014 – 19 109 26 38 1 68
1,246 3,176 4 1 8 4,435 36 10 7 30 5 88 12,727 11,213 7,096 74 624 412 1,316 1,037 683 733 6,519 171 42,605 4,623 10 608 2 85 287 1 5,616 27 7 80 56 – 170 12 52,926 55,352 3,590 25,623 14,295 1 3,922 4,234 7,615 2,398 1,299 38 5,797 888 878 70,578 – – 70,578 29 6,655 – 3 773 4,144 3,775 226 40 4,026 775 7 20,453 20,453 – 27 2,410 1,147 1,846 130 2,562
15,554 37,995 13 931 42 54,535 1,259 392 164 401 149 2,365 167,817 141,107 80,520 201 3,594 3,215 16,219 9,551 6,879 23,203 89,562 2,473 544,341 57,540 11 3,958 123 378 3,225 21 65,256 363 222 3,984 749 50 5,368 470 672,335 708,877 49,888 288,343 206,280 32 41,547 50,691 83,734 30,444 18,085 11,257 78,582 4,751 27,402 891,036 3 1 891,040 97 71,321 3 21 10,425 39,601 41,168 2,792 170 55,840 6,817 87 228,342 228,342 2 320 9,885 3,486 6,968 315 9,118
16,348 43,072 271 21 65 59,777 1,198 327 195 611 51 2,382 147,852 142,536 97,314 577 8,678 5,463 17,754 12,155 8,097 20,660 69,441 2,267 532,794 51,295 1,238 8,085 435 2,157 3,199 18 66,427 475 250 182 402 12 1,321 491 663,192 688,058 47,482 270,726 207,681 34 46,135 64,721 92,071 27,754 17,093 44 59,902 11,493 9,006 854,142 – – 854,142 2,274 67,163 136 184 9,805 37,314 35,830 2,954 1,907 41,458 6,911 68 206,004 206,004 2 345 35,255 21,426 32,181 2,076 16,195
†Fiat completed the merger with Chrysler Group under holding group Fiat Chrysler Automobiles on Oct. 12, 2014; Fiat Group and Chrysler Group sales totals for 2013 and 2014 are combined under Fiat Chrysler Automobiles.
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31
AUTOMOTIVE NEWS EUROPE
DATA
EUROPE SALES BY MODEL, NOVEMBER & YTD Captiva ..................................... Orlando.................................... Camaro .................................... Other ........................................ Total Chevrolet ........................ GMC........................................... Hummer.................................... Agila ......................................... Adam........................................ Corsa......................................... Astra/Astra Classic................... Insignia..................................... Meriva ...................................... Zafira ........................................ Mokka ...................................... Antara ...................................... Vivaro ....................................... Ampera .................................... Cascada .................................... Other ........................................ Total Opel/Vauxhall................ Other ......................................... GM .............................................. Steed ........................................ Other ........................................ GREAT WALL............................. Jazz ........................................... Civic .......................................... Insight ...................................... Accord ...................................... CR-V.......................................... CR-Z .......................................... Other ........................................ HONDA MOTOR ....................... i10 ............................................. i20 ............................................. i30 ............................................. i40 ............................................. H-1/Starex/Satellite ................. Elantra...................................... ix20 ........................................... ix35 ........................................... Genesis ..................................... Santa Fe ................................... Veloster.................................... Other ........................................ Total Hyundai brand .............. Picanto ..................................... Rio............................................. Cee’d ........................................ Optima ..................................... Venga....................................... Carens ...................................... Soul........................................... Sportage .................................. Sorento .................................... Other ........................................ Total Kia ................................... HYUNDAI-KIA ........................... Mahindra .................................. Korando................................... Actyon...................................... Rexton...................................... Rodius/Stavic ........................... Other ........................................ Total SsangYong ..................... MAHINDRA & MAHINDRA ..... MX-5......................................... Mazda2 .................................... Mazda3 .................................... Mazda5 .................................... Mazda6 .................................... CX-5 .......................................... CX-7 .......................................... Other ........................................ MAZDA ...................................... i-MiEV....................................... Mirage/Space Star .................. Colt ........................................... Lancer....................................... ASX ........................................... Outlander ................................ Pajero/Montero/Shogun........ Other ........................................ MITSUBISHI ...............................
32
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Nov. 2014
Nov. 2013
11 mos. 2014
11 mos. 2013
18 17 16 27 320 – – 510 4,094 17,563 12,183 5,709 4,092 5,860 12,371 468 113 69 191 257 63,480 2 63,821 4 19 23 2,554 2,551 29 281 3,392 8 8 8,823 6,212 7,608 4,963 1,616 40 137 2,859 7,201 12 1,065 27 28 31,768 3,562 3,855 5,439 202 1,613 1,374 1,035 7,246 811 3 25,140 56,908 32 449 3 141 77 48 718 750 205 1,856 3,155 417 2,093 4,386 1 18 12,131 19 2,300 – 313 2,820 2,871 426 54 8,803
756 654 65 19 9,589 1 3 877 3,399 16,645 14,542 7,607 4,330 7,859 5,334 877 713 368 228 208 62,987 – 72,607 11 32 43 2,597 2,070 56 163 4,205 27 – 9,118 5,113 5,979 6,927 1,516 77 89 2,577 6,864 18 612 73 13 29,858 4,264 3,666 6,099 156 2,201 1,942 282 6,786 462 4 25,862 55,720 24 269 5 101 57 12 444 468 232 1,335 3,217 401 2,019 4,458 14 3 11,679 57 1,085 182 221 2,149 3,965 298 50 8,007
2,770 2,903 891 643 36,979 3 – 11,580 50,085 231,256 166,174 85,771 53,147 76,899 114,658 7,911 6,835 855 5,736 2,282 813,189 6 850,499 62 343 405 35,141 38,504 511 3,197 45,042 281 37 122,713 75,868 77,914 75,964 23,012 862 1,382 34,882 86,071 229 12,338 742 130 389,394 48,469 54,624 70,408 3,143 23,807 21,098 9,461 89,433 8,394 26 328,863 718,257 335 4,464 27 1,810 1,051 274 7,626 7,961 5,629 22,748 45,335 6,186 29,160 53,631 3 53 162,745 604 19,921 203 3,478 32,345 31,293 4,382 793 93,019
12,181 12,613 1,354 203 133,484 7 8 12,984 42,720 220,805 183,036 68,714 52,993 78,428 64,164 14,712 7,157 2,416 5,442 2,765 756,336 – 890,182 39 216 255 39,502 40,560 1,163 4,072 43,424 675 29 129,425 57,940 76,776 90,045 27,570 1,134 1,640 37,192 81,099 252 9,938 2,712 305 386,603 47,218 54,246 82,510 3,080 28,319 13,045 2,988 84,180 7,060 99 322,745 709,348 294 2,972 89 1,042 831 54 4,988 5,282 5,791 22,265 22,603 7,835 29,659 46,672 974 28 135,827 829 12,870 7,230 2,602 24,147 19,208 3,125 505 70,516
brought to you courtesy of www.jato.com Nov. 2014
Elise........................................... Evora ........................................ Other ........................................ Total Lotus ............................... Proton ....................................... PROTON ..................................... C-Zero....................................... C1.............................................. C3.............................................. DS3 ........................................... C-Elysee .................................... C4 Cactus ................................. C4.............................................. DS4 ........................................... C5.............................................. DS5 ........................................... C4 Aircross ............................... C-Crosser .................................. Nemo........................................ Berlingo ................................... C3 Picasso ................................ C4 Picasso/Grand C4 Picasso.. C8.............................................. Other ........................................ Total Citroen ............................ iOn ............................................ 107 ............................................ 108 ............................................ 206 ............................................ 207 ............................................ 208 ............................................ 301 ............................................ 308 ............................................ 508 ............................................ RCZ ........................................... 2008.......................................... 3008.......................................... 4008.......................................... 5008.......................................... 807 ............................................ 4007.......................................... Bipper....................................... Partner/Ranch ......................... Expert ....................................... Other ........................................ Total Peugeot .......................... PSA ............................................. Q50 ........................................... Q70/M ...................................... QX50/EX................................... QX70/FX ................................... Other ........................................ Total Infiniti.............................. Pixo ........................................... Micra ........................................ Juke .......................................... Pulsar........................................ Leaf........................................... Qashqai .................................... 370Z.......................................... Note.......................................... X-Trail....................................... Pathfinder ............................... Murano .................................... NV200/Evalia ........................... Other ........................................ Total Nissan.............................. NISSAN MOTOR ...................... Duster....................................... Sandero.................................... Logan ....................................... Lodgy ....................................... Dokker ..................................... Other ........................................ Total Dacia ............................... Twingo ..................................... Clio............................................ Zoe............................................ Symbol/Thalia.......................... Megane ................................... Fluence..................................... Laguna ..................................... Latitude.................................... Wind......................................... Modus/Grand Modus.............
37 8 26 71 – 71 7 5,565 8,751 3,309 279 5,037 3,115 1,006 1,059 953 901 – 180 2,181 2,517 7,695 41 470 43,066 38 57 6,205 – 191 14,733 134 14,964 2,520 259 9,702 4,694 186 2,018 48 1 151 1,619 346 80 57,946 101,012 172 25 12 84 6 299 – 3,298 8,070 2,088 1,101 15,226 30 3,800 2,467 91 53 345 129 36,698 36,997 11,138 9,365 3,675 1,328 1,446 5 26,957 7,413 21,159 1,258 – 10,422 292 823 25 1 –
Nov. 2013
11 mos. 2014
11 mos. 2013
18 262 185 6 95 104 27 254 232 51 611 521 – 1 23 51 612 544 57 602 598 3,766 48,079 53,399 11,829 121,349 102,479 3,882 50,221 61,739 463 5,498 6,930 – 24,365 – 5,042 56,237 72,570 1,544 18,416 24,345 1,550 16,838 23,144 1,221 11,654 18,244 1,231 10,976 10,904 1 2 113 222 2,320 2,842 2,680 33,065 35,634 3,525 46,626 55,955 8,361 110,836 78,981 178 1,713 2,736 406 6,023 5,759 45,958 564,820 556,372 71 525 430 3,580 24,180 52,185 – 25,641 – 9 19 2,233 2,918 15,923 46,570 15,652 199,898 221,814 234 2,638 3,780 8,759 146,161 91,067 3,570 38,854 52,674 469 5,495 7,033 11,307 125,002 50,987 5,347 73,078 75,796 327 2,361 3,701 2,678 32,435 39,266 171 1,769 2,813 6 2 273 244 2,066 3,144 2,044 22,053 24,762 292 3,984 3,880 96 832 906 57,774 722,916 683,314 103,732 1,287,736 1,239,686 12 2,209 65 16 126 301 9 137 120 89 951 1,196 5 75 110 131 3,498 1,792 56 114 3,158 3,543 56,311 45,039 7,536 89,594 99,244 – 5,410 – 1,057 13,775 10,095 12,829 188,448 189,157 66 636 720 4,398 62,017 29,757 464 13,986 5,233 104 1,700 1,682 71 585 1,021 364 4,959 5,385 181 2,386 2,182 30,669 439,921 392,673 30,800 443,419 394,465 5,716 116,857 79,103 11,273 128,796 109,374 4,491 50,851 24,045 1,652 19,364 31,042 1,512 18,511 18,222 2 28 22 24,646 334,407 261,808 5,776 74,357 72,213 21,712 274,062 261,662 623 8,519 8,092 3 5 1,059 10,413 123,369 135,075 327 4,993 6,324 1,306 14,831 16,259 38 466 560 36 45 353 19 10 5,069
JANUARY 2015
AUTOMOTIVE NEWS EUROPE
DATA
EUROPE SALES BY MODEL, NOVEMBER & YTD Nov. 2014
Scenic/Grand Scenic................ Espace/Grand Espace ............. Captur ...................................... Koleos ...................................... Kangoo .................................... Trafic ........................................ Other ........................................ Total Renault brand................ RENAULT GROUP .................... RENAULT-NISSAN..................... Impreza .................................... XV ............................................. Legacy/Outback ...................... Trezia........................................ Forester .................................... BRZ ........................................... Other ........................................ SUBARU ..................................... Alto........................................... Celerio ...................................... Splash ....................................... Swift ......................................... Kizashi ...................................... Jimny ........................................ SX4............................................ SX4 S-Cross .............................. Vitara/Grand Vitara/XL-7 ....... Other ........................................ SUZUKI ....................................... 9-5............................................. Other ........................................ Total Saab ................................ Total Spkyer ............................. SWEDISH AUTOMOBILE.......... XF.............................................. XJ .............................................. F-Type....................................... XK ............................................. Other ........................................ Total Jaguar ............................. Defender ................................. Freelander ............................... Discovery.................................. Range Rover Evoque ............. Range Rover Sport ................. Range Rover............................ Other ........................................ Total Land Rover ..................... Indica........................................ Xenon....................................... Other ........................................ Total Tata brand...................... TATA MOTORS ......................... Model S.................................... Other ........................................ TESLA MOTORS ........................ Cuore/Charade........................ Sirion ........................................ Terios........................................ Other ........................................ Total Daihatsu ......................... CT.............................................. IS ............................................... GS.............................................. NX ............................................. RX ............................................. Other ........................................ Total Lexus ............................... iQ .............................................. Aygo ......................................... Yaris.......................................... Auris ......................................... Corolla...................................... Prius .......................................... Prius+........................................ Avensis ..................................... Verso-S ..................................... Verso ........................................ Urban Cruiser .......................... RAV4 ........................................ Land Cruiser ............................ GT 86 ........................................ Other ........................................ Total Toyota brand ................. TOYOTA MOTOR......................
JANUARY 2015
7,373 345 13,985 641 1,681 114 83 65,615 92,572 129,569 100 909 484 16 1,074 38 16 2,637 1,496 350 637 3,732 20 806 687 2,852 296 3 10,879 – – – 1 1 1,542 120 268 59 13 2,002 54 445 838 3,717 1,983 799 15 7,851 22 4 2 28 9,881 554 – 554 1 1 – – 2 757 663 103 202 258 34 2,017 95 6,058 13,987 9,433 584 646 423 2,122 370 2,474 6 4,138 461 108 79 40,984 43,003
Nov. 2013
11 mos. 2014
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11 mos. 2013
8,655 102,035 104,574 624 6,786 7,634 12,063 149,701 72,963 568 6,865 7,391 1,832 21,080 20,176 820 8,015 8,783 162 1,836 1,592 64,977 796,975 729,779 89,623 1,131,382 991,587 120,423 1,574,801 1,386,052 71 1,153 1,191 929 9,710 11,414 629 5,676 7,081 80 360 1,344 1,121 12,632 13,529 28 574 816 8 43 43 2,866 30,148 35,418 1,964 25,555 24,994 – 379 – 1,092 12,708 14,622 3,459 45,986 47,760 47 257 495 913 10,005 9,815 1,570 13,363 24,705 3,103 36,659 8,365 646 5,485 8,073 1 14 24 12,795 150,411 138,853 3 3 39 27 2 37 30 5 76 – 2 1 30 7 77 1,265 18,931 18,948 158 1,771 2,120 142 4,421 2,636 88 1,538 1,291 15 87 92 1,668 26,748 25,087 50 1,067 765 1,056 16,799 19,924 506 10,139 9,803 3,527 46,145 48,075 1,991 24,146 14,209 872 11,177 10,859 20 277 164 8,022 109,750 103,799 61 313 747 13 46 195 5 54 94 79 413 1,036 9,769 136,911 129,922 1,139 7,484 2,654 1 24 18 1,140 7,508 2,672 2 4 126 – 2 63 2 1 325 – 2 1 4 9 515 597 9,289 8,731 969 9,037 5,662 118 1,922 1,705 134 1,729 1,505 368 4,137 5,259 22 205 389 2,208 26,319 23,251 295 3,507 5,131 4,934 62,621 59,253 12,475 155,823 150,980 10,161 118,066 104,919 474 11,451 4,036 1,247 7,470 14,400 706 5,525 10,036 2,301 26,161 31,952 514 5,773 8,007 2,591 30,164 32,224 63 349 1,199 4,679 49,298 43,500 378 5,689 4,713 180 2,514 5,727 70 809 572 41,068 485,220 476,649 43,280 511,548 500,415
A1 ............................................. A3/S3/RS3 ................................. A4/S4/RS4 ................................. A5/S5/RS5 ................................. A6/S6/RS6/allroad.................... A7/S7/RS7 ................................. A8/S8 ........................................ TT .............................................. R8.............................................. Q3 ............................................. Q5 ............................................. Q7 ............................................. Other ........................................ Total Audi................................. Continental GT/GTC ............... Flying Spur............................... Mulsanne ................................. Other ........................................ Total Bentley............................ Total Bugatti ............................ Gallardo ................................... Aventador ............................... Huracan ................................... Other ........................................ Total Lamborghini................... Boxster ..................................... Cayman .................................... 911 ............................................ Panamera ................................ Macan ...................................... Cayenne ................................... Other ........................................ Total Porsche ........................... Altea......................................... Alhambra................................. Mii............................................. Ibiza .......................................... Leon.......................................... Toledo ...................................... Exeo.......................................... Other ........................................ Total Seat ................................. Citigo........................................ Fabia......................................... Rapid ........................................ Octavia ..................................... Superb...................................... Roomster ................................. Yeti ........................................... Other ........................................ Total Skoda .............................. Up ............................................. Polo .......................................... Golf........................................... Golf Plus................................... Golf Sportsvan ........................ Jetta.......................................... Passat........................................ CC.............................................. Phaeton ................................... Beetle ....................................... Scirocco .................................... Eos ............................................ Touran...................................... Sharan ...................................... Tiguan ...................................... Touareg ................................... Caddy ....................................... Transporter/Caravelle/ Multivan/Shuttle/T5 .............. Other ........................................ Total VW brand ....................... Other ......................................... VW GROUP................................ OTHER ........................................ OTHER (China automakers) .... GRAND TOTAL ..........................
Nov. 2014
Nov. 2013
11 mos. 2014
11 mos. 2013
6,781 14,973 9,846 3,202 6,868 811 403 829 34 6,776 5,127 602 130 56,382 89 29 10 3 131 – 3 15 28 2 48 324 236 828 348 1,448 1,230 63 4,477 1,540 2,000 2,097 7,616 10,930 820 2 8 25,013 2,936 9,041 5,315 16,101 3,643 2,119 5,345 29 44,529 8,832 24,704 43,618 12 7,511 645 11,388 887 119 1,446 1,045 93 6,847 2,815 13,011 915 3,875
6,966 14,845 9,466 3,447 6,276 555 743 728 27 6,443 4,149 798 15 54,458 79 55 21 3 158 2 8 16 0 1 25 237 246 989 428 27 1,350 19 3,296 1,764 1,913 2,135 8,107 7,682 912 147 – 22,660 2,862 9,268 4,151 17,914 3,759 2,261 4,862 40 45,117 10,891 22,011 42,206 5,734 – 808 12,805 1,494 155 1,525 895 179 7,840 2,411 12,274 1,656 4,155
88,680 186,783 115,809 44,856 78,409 7,639 6,213 9,182 795 71,002 55,747 9,785 277 675,177 1,494 587 166 31 2,278 12 91 232 199 9 531 4,761 3,004 12,132 5,283 13,525 10,968 225 49,898 16,551 20,598 22,661 104,432 124,649 10,107 237 32 299,267 38,093 107,944 71,478 186,243 42,608 24,044 58,472 350 529,232 116,374 257,634 485,022 6,291 50,340 8,888 140,443 14,870 1,680 27,699 9,084 3,108 82,079 31,179 138,350 16,131 42,739
89,936 155,255 119,167 48,073 76,712 8,266 5,317 11,518 963 68,737 52,004 10,213 208 646,369 1,601 243 147 39 2,030 12 187 218 0 6 411 5,597 3,107 11,586 5,061 109 15,514 143 41,117 20,781 17,754 26,349 101,950 78,810 12,890 6,622 30 265,186 41,584 117,784 34,934 151,637 39,189 25,156 53,429 293 464,006 119,357 243,462 429,750 54,757 10 13,184 143,201 17,045 1,638 34,091 10,965 3,577 84,712 28,745 131,996 15,313 44,664
4,548 356 132,667 – 263,247 902 184 984,578
3,903 45,371 43,697 196 2,718 2,260 131,138 1,480,000 1,422,424 6 47 79 256,860 3,036,442 2,841,634 451 9,372 8,195 90 2,605 689 973,328 11,945,609 11,346,647
Note: Excludes models registered as commercial vehicles. Europe sales by model are compiled using sales data from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and Switzerland.
Source: JATO Dynamics +44(0) 20 8423 7100 (www.jato.com)
www.autonewseurope.com
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EUROPEAN LIGHT-VEHICLE PRODUCTION BY BRAND, November & YTD Nov 2014
Nov 2013
% chng.
11 mos. 2014
11 mos. 2013
% chng.
Nov
Nov 2014
% 11 mos. 2013 chng.
11 mos. 2014
% 2013
Aston Martin ......
328
420
–22%
3,476
3,531
–2%
NEVS (Saab) ........
0
0
–
191
0
BMW ..................
110,133
107,454
3% 1,084,516 1,034,578
5%
Lotus ...................
129
–
119
8%
1,375
1,294
6%
Mini ....................
34,355
23,928
44%
293,153
293,928
0%
Citroen ...............
Rolls-Royce.........
394
418
–6%
4,264
2,959
44%
Peugeot .............
74,541
68,407
9%
829,381
797,363
4%
92,324
91,436
1% 1,063,131 1,002,610
BMW Group........
144,882
131,800
10% 1,381,933 1,331,465
4%
6%
PSA ......................
166,865
159,843
4% 1,892,512 1,799,973
Bollore ................
124
196
–37%
1,360
1,959 –31%
Dacia ..................
28,510
33,200
–14%
303,147
306,362
–1%
11%
37,412
chng.
5%
31,715
18%
Nissan .................
58,585
53,366
10%
579,633
542,945
7%
2% 1,319,681 1,270,497
4%
Renault ..............
78,090
83,008
–6%
885,824
845,365
5%
0%
Renault-Nissan ...
165,185
169,574
–3% 1,768,604 1,694,672
4%
1,312 –15%
SAIC (MG) ...........
457
4%
Suzuki .................
11,561
18,315
–37%
151,226
118,483
28%
49%
Jaguar ................
7,118
5,877
21%
75,361
74,333
1%
10%
Land Rover ........
32,192
30,634
5%
349,311
325,605
7%
6,784
–5%
Tata Group .........
39,310
36,511
8%
424,672
399,938
6%
545,702
540,052
1%
Toyota.................
43,804
38,538
14%
447,916
409,367
9%
–
22,494
0
–
Audi ...................
114,353
108,244
6% 1,206,559 1,081,617
12%
–35%
61,884
67,853
–9%
Bentley ...............
1,004
1,575
–36%
10,838
2
2
0%
22
CNH Ind. (Iveco) .
3,360
3,036
Mercedes-Benz ..
132,947
130,894
Smart..................
14,450
8,700
66%
91,259
Fuso ....................
112
100
12%
1,110
Daimler ...............
147,509
139,694
DR Motor ............
127
92
38%
1,398
937
Alfa Romeo .......
6,726
7,471
–10%
73,771
67,038
Ferrari ................
611
669
–9%
6,477
Fiat .....................
50,016
48,995
2%
Jeep ....................
7,792
0
Lancia .................
4,375
6,686
91,351
6% 1,412,050 1,363,160
203 125%
3,709
847 338%
9,603
13%
Maserati .............
2,915
2,223
31%
29,444
14,775
99%
Bugatti ...............
Fiat Chrysler .......
72,435
66,044
10%
739,772
696,502
6%
Lamborghini ......
215
235
–9%
1,929
1,994
–3%
Ford .....................
91,034
97,961
–7% 1,068,483
992,445
8%
Porsche...............
19,368
15,476
25%
185,100
154,670
20%
Geely (Volvo)......
33,695
38,164
–12%
383,439
388,899
–1%
Seat ....................
30,812
33,196
–7%
374,497
330,582
13%
GM Group* .........
83,085
75,832
10%
846,968
844,829
0%
Skoda .................
57,767
58,195
–1%
565,400
603,070
–6%
Great Wall** .....
811
596
36%
8,993
6,151
46%
Volkswagen .......
204,071
204,438
0% 2,172,757 2,058,295
6%
Voleex ................
285
318
–10%
3,146
3,207
–2%
VW Group ...........
427,592
421,361
2% 4,517,102 4,239,856
7%
EU Total .............. 1,493,947 1,457,658
3%15,755,969 14,964,610
5%
Great Wall** ......
1,096
914
20%
12,139
9,358
30%
Honda .................
11,707
14,485
–19%
126,851
129,788
–2%
Hyundai .............
26,188
27,520
–5%
281,902
284,391
–1%
Kia ......................
23,320
16,898
38%
249,950
219,874
14%
Hyundai-Kia ........
49,508
44,418
12%
531,852
504,265
6%
McLaren ..............
154
138
12%
1,529
1,327
15%
25 –12%
Note: Monthly production data is calculated based on working days per plant *Includes Opel/Vauxhall **Great Wall (Changcheng)
Source: PwC Autofacts
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TURKEY VEHICLE SALES BY MANUFACTURER – Nov. & YTD Nov. 2014
Nov. 2013
Percent change
11 mos. 2014
11 mos. 2013
Percent change
Audi .................................. 2,179 Bentley .............................. 1 Lamborghini ..................... 0 Porsche.............................. 53 Seat ................................... 1,914 Skoda ................................ 1,348 VW brand ......................... 8,262 VW commercial vehicles .. 2,394 VW GROUP ........................ 16,151 Dacia ................................. 3,946 Renault brand .................. 9,155 Renault commercial vehicles 986 Total Renault Group ......... 14,087 Infiniti ............................... 2 Nissan brand ..................... 1,775 Total Nissan Motor ........... 1,777 RENAULT-NISSAN .............. 15,864 Alfa Romeo ...................... 95 Ferrari ............................... 0 Fiat brand ......................... 3,887 Fiat commercial vehicles .. 5,837 Lancia ................................ 3 Maserati ............................ 7 Total Fiat Group ................ 9,829 Jeep ................................... 354 Total Chrysler Group ........ 354 FIAT CHRYSLER.................. 10,183 Ford brand ........................ 3,479 Ford commercial vehicles 6,643 FORD MOTOR .................... 10,122 Hyundai ............................ 4,857 Hyundai commercial vehicles 157 Kia ..................................... 1,093 Kia commercial vehicles... 397 HYUNDAI-KIA .................... 6,504 Citroen .............................. 1,555 Citroen commercial vehicles 769 Peugeot ............................ 1,844 Peugeot commercial vehicles 854 PSA ..................................... 5,022 Chevrolet .......................... 4 Opel .................................. 3,541 Opel commercial vehicles 0 GM ..................................... 3,545 Toyota brand .................... 3,935 TOYOTA MOTOR............... 3,935 Mercedes-Benz ................. 1,620 M-B commercial vehicles . 833 Smart................................. 12 DAIMLER ............................ 2,465 BMW brand ...................... 2,794 Mini ................................... 125 BMW GROUP ..................... 2,919 Mitsubishi ......................... 172 Mitsubishi commercial vehicles 347 MITSUBISHI ........................ 519 Honda ............................... 1,292 HONDA MOTOR ................ 1,292 Geely brand ...................... 6 Volvo ................................. 729 GEELY GROUP ................... 735 Jaguar ............................... 1 Land Rover ....................... 122 Tata brand ........................ 44 TATA MOTORS .................. 167 SUBARU ............................. 134 MAZDA .............................. 95 SsangYong ........................ 101 MAHINDRA & MAHINDRA 101 SUZUKI ............................... 26 PROTON ............................. 100 ASTON MARTIN................. 0 OTHER ................................ 153 OTHER (China automakers) 30 TOTAL TURKEY.................. 80,062
1,577 0 0 42 1,169 1,485 8,580 1,643 14,496 2,890 8,786 1,018 12,694 3 1,828 1,831 14,525 66 1 4,146 3,748 86 3 8,050 100 100 8,150 6,042 4,426 10,468 5,005 142 1,443 44 6,634 1,563 640 2,147 999 5,349 1,046 4,814 10 5,870 4,814 4,814 1,679 785 11 2,475 2,399 151 2,550 236 177 413 1,476 1,476 66 485 551 5 167 28 200 139 217 129 129 147 100 0 228 26 78,957
38% – – 26% 64% –9% –4% 46% 11% 37% 4% –3% 11% –33% –3% –3% 9% 44% – –6% 56% –97% 133% 22% 254% 254% 25% –42% 50% –3% –3% 11% –24% – –2% –1% 20% –14% –15% –6% – –26% – –40% –18% –18% –4% 6% 9% 0% 17% –17% 15% –27% 96% 26% –13% –13% –91% 50% 33% –80% –27% 57% –17% –4% –56% –22% –22% –82% 0% – –33% 15% 1%
14,193 13 2 469 10,493 12,118 71,460 19,867 128,615 27,000 71,290 7,297 105,587 5 15,927 15,932 121,519 857 10 32,292 38,130 201 64 71,554 1,303 1,303 72,857 31,173 36,923 68,096 37,376 1,286 9,109 1,826 49,597 11,231 6,565 13,772 5,668 37,236 570 30,835 0 31,405 28,240 28,240 18,518 6,780 67 25,365 21,932 866 22,798 858 3,473 4,331 11,362 11,362 85 5,089 5,174 51 1,019 369 1,439 1,176 1,013 967 967 927 562 0 2,525 290 615,494
12,382 18 3 424 9,532 11,066 78,676 21,292 133,393 30,316 81,988 9,718 122,022 26 16,620 16,646 138,668 883 20 44,408 39,108 661 22 85,102 796 796 85,898 47,106 42,284 89,390 41,614 1,261 11,407 384 54,666 16,673 8,832 18,266 8,851 52,622 10,877 45,548 265 56,690 31,653 31,653 16,983 9,108 87 26,178 17,397 1,328 18,725 1,277 2,883 4,160 12,659 12,659 616 4,238 4,854 89 1,115 622 1,826 966 1,134 1,594 1,594 1,444 482 1 2,110 531 719,644
15% –28% –33% 11% 10% 10% –9% –7% –4% –11% –13% –25% –14% –81% –4% –4% –12% –3% –50% –27% –3% –70% 191% –16% 64% 64% –15% –34% –13% –24% –10% 2% –20% 376% –9% –33% –26% –25% –36% –29% –95% –32% – –45% –11% –11% 9% –26% –23% –3% 26% –35% 22% –33% 21% 4% –10% –10% –86% 20% 7% –43% –9% –41% –21% 22% –11% –39% –39% –36% 17% – 20% –45% –15%
Source: JATO Dynamics +44(0) 20 8423 7100 (www.jato.com) JANUARY 2015
brought to you courtesy of www.jato.com
Top 25 Selling Vehicles in Turkey Nov. 2014 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
Fiat Linea Ford Transit Courier/Tourneo Courier Renault Clio Renault Fluence Ford Transit/Tourneo Fiat Doblo Toyota Corolla Hyundai i20 Opel Astra Fiat Fiorino/Qubo VW Jetta Renault Symbol VW Golf VW Polo Ford Focus Audi A3/S3/RS3 Dacia Duster Ford Fiesta VW Passat Dacia Sandero Nissan Qashqai Honda Civic BMW 3 Series Citroen C-Elysee Peugeot 301
3,352 3,288 3,247 2,850 2,777 2,660 2,555 2,552 2,503 2,449 2,223 2,149 2,041 1,899 1,745 1,302 1,279 1,176 1,160 1,034 1,028 989 937 909 894
Source: JATO Dynamics +44 (0) 20 8423 7100 (www.jato.com)
Top 25 Selling Vehicles in Turkey 11 months 2014 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
Fiat Linea Renault Fluence Renault Clio Toyota Corolla VW Polo Fiat Doblo Renault Symbol VW Jetta Ford Transit/Tourneo Ford Focus Opel Astra Hyundai i20 VW Passat Fiat Fiorino/Qubo Ford Transit Courier/Tourneo Courier VW Golf Ford Fiesta Honda Civic Nissan Qashqai Opel Corsa Dacia Duster Hyundai Accent VW Caddy BMW 3 Series Audi A3/S3/RS3
26,301 24,696 22,309 18,143 17,375 17,286 17,255 16,970 16,896 16,727 16,603 16,099 15,557 15,262 14,173 13,027 9,342 9,082 9,051 9,031 9,005 8,635 8,422 8,066 7,141
Source: JATO Dynamics +44(0) 20 8423 7100 (www.jato.com)
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DATA
Russia vehicle sales by manufacturer – Nov. & YTD AvtoVAZ ................... Datsun....................... Infiniti ....................... Nissan ........................ Renault ..................... RENAULT-NISSAN ...... Audi .......................... Seat ........................... Skoda ........................ Volkswagen cars ...... Volkswagen vans ..... VW GROUP ................ KIA ............................. Lexus ......................... Toyota ....................... TOYOTA GROUP........ Cadillac ..................... Chevrolet .................. Opel .......................... GM ............................. HYUNDAI ................... MITSUBISHI ................ GAZ ............................ FORD .......................... UAZ ............................ Mercedes-Benz cars . Mercedes-Benz vans Smart......................... DAIMLER .................... MAZDA ...................... BMW ......................... Mini ........................... BMW GROUP ............. Citroen ...................... Peugeot .................... PSA ............................. SSANGYONG ............. Honda ....................... Acura......................... HONDA GROUP ......... SUZUKI ....................... Jaguar ....................... Land Rover ............... JAGUAR LAND ROVER SUBARU ..................... DAEWOO ................... LIFAN.......................... GEELY......................... Alfa Romeo .............. Chrysler ..................... Dodge ....................... Fiat ............................ Jeep ........................... FIAT CHRYSLER.......... CHERY ........................ VOLVO ....................... GREAT WALL ............. PORSCHE.................... FAW* ......................... BRILLIANCE ................ ISUZU ......................... CHANGAN .................. HAIMA ....................... BAW ........................... JAC ............................. TAGAZ........................ LUXGEN ..................... FOTON ....................... ZAZ ............................. BYD ............................ IZH .............................. VORTEX...................... BOGDAN ....................
Nov. 2013
Percent change
11 mos. 2014
11 mos. 2013
Percent change
30,402 4,011 822 15,566 19,170 69,971 2,683 162 7,604 11,081 1,042 22,572 20,678 2,160 15,952 18,112 108 10,545 5,962 16,615 16,154 7,846 6,729 6,581 5,659 4,282 1,311 38 5,631 4,548 3,150 178 3,328 1,439 1,505 2,944 2,320 1,977 163 2,140 2,062 123 1,931 2,054 1,901 1,883 1,844 1,603 6 5 0 677 745 1,433 1,418 1,272 1,153 471 325 133 112 94 89 52 35 0 0 2 0 0 0 0 0
36,509 – 666 14,586 17,721 69,482 3,468 127 7,390 12,852 1,298 25,135 17,399 1,325 12,093 13,418 126 13,576 5,968 19,670 15,539 7,049 6,647 8,928 4,372 4,011 536 15 4,562 3,654 4,144 260 4,404 2,287 2,478 4,765 2,381 2,137 – 2,137 1,803 153 2,063 2,216 1,413 5,619 2,340 2,186 – 6 4 796 560 1,366 1,268 1,300 1,409 304 627 – 29 – 50 126 – 11 27 0 335 3 6 15 64
–17% – 23% 7% 8% 1% –23% 28% 3% –14% –20% –10% 19% 63% 32% 35% –14% –22% 0% –16% 4% 11% 1% –26% 29% 7% 145% 153% 23% 25% –24% –32% –24% –37% –39% –38% –3% –8% – 0% 14% –20% –6% –7% 35% –67% –21% –27% – –17% – –15% 33% 5% 12% –2% –18% 55% –48% – 286% – 78% –59% – – – – – – – – –
351,992 6,310 7,392 141,879 175,268 682,841 31,031 1,486 78,223 114,200 11,423 236,363 175,491 17,661 144,418 162,079 1,167 109,687 58,151 169,005 164,396 67,432 61,472 56,807 42,623 44,955 8,106 328 53,389 43,667 31,927 1,538 33,465 17,738 18,980 36,718 22,599 18,570 819 19,389 17,338 1,505 19,078 20,583 14,923 35,355 19,753 16,122 81 107 26 6,791 7,167 14,172 15,219 13,964 14,118 4,030 2,932 650 578 996 780 1,016 384 129 81 63 481 5 19 0 92
417,361 – 7,733 128,779 191,215 745,088 33,565 3,221 78,943 142,699 14,180 272,608 181,994 14,294 140,070 154,364 1,384 155,894 72,594 229,872 166,982 70,318 75,014 94,358 45,188 40,211 4,447 175 44,833 38,807 37,888 2,516 40,404 26,418 31,117 57,535 30,787 22,676 – 22,676 25,576 1,553 18,809 20,362 15,177 54,633 24,285 24,260 – 151 188 7,127 4,481 11,947 17,754 13,416 18,040 3,382 4,366 – 196 – 326 1,472 – 359 27 6 3,040 105 684 1,005 1,994
–16% – –4% 10% –8% –8% –8% –54% –1% –20% –19% –13% –4% 24% 3% 5% –16% –30% –20% –27% –2% –4% –18% –40% –6% 12% 82% 87% 19% 13% –16% –39% –17% –33% –39% –36% –27% –18% – –15% –32% –3% 1% 1% –2% –35% –19% –34% – –29% –86% –5% 60% 19% –14% 4% –22% 19% –33% – 195% – 139% –31% – –64% 200% – –84% –95% –97% – –95%
Total ............................ 229,764
232,059
–1% 2,221,519
2,513,240
*Estimate
Source: AEB Automobile Manufacturers Committee
JANUARY 2015
November 2014 Top 25 Sellers
Nov. 2014
–12%
Ranking based on new car and LCV sales in Russia 1
Kia Rio
10,834
2
Lada Granta
10,520
3
Hyundai Solaris
10,134
4
Renault Logan
7,152
5
Renault Duster
7,009
6
Lada Largus
6,311
7
Toyota RAV4
4,769
8
Lada Kalina
4,719
9
Chevrolet Niva
4,336
10 VW Polo
4,098
11 Datsun on-Do
4,011
12 Lada Priora
3,971
13 Lada 4x4
3,873
14 Mitsubishi Outlander
3,731
15 Nissan X-Trail
3,579
16 Nissan Almera
3,461
17 Renault Sandero
3,384
18 Kia Sportage
3,345
19 Hyundai ix35
3,335
20 Nissan Qashqai
3,123
21 Skoda Octavia
2,885
22 VW Tiguan
2,854
23 Skoda Rapid
2,777
24 VW Jetta
2,543
25 Kia Cee’d
2,542
11 months 2014 Top 25 Sellers Ranking based on new car and LCV sales in Russia 1
Lada Granta
139,405
2
Hyundai Solaris
105,142
3
Kia Rio
84,350
4
Renault Duster
69,576
5
Lada Largus
60,401
6
Lada Kalina
59,403
7
Renault Logan
54,073
8
VW Polo
52,523
9
Lada Priora
42,614
10 Nissan Almera
42,220
11 Lada 4x4
38,415
12 Chevrolet Niva
36,952
13 Toyota RAV4
34,114
14 Renault Sandero
33,269
15 Skoda Octavia
33,051
16 Hyundai ix35
31,363
17 Toyota Camry
29,941
18 Nissan Qashqai
27,323
19 Kia Sportage
27,246
20 Chevrolet Cruze
27,241
21 Kia Cee’d
27,206
22 Toyota Corolla
25,612
23 Mitsubishi Outlander
24,588
24 Ford Focus
24,104
25 Nissan X-Trail
22,251
www.autonewseurope.com
39
AUTOMOTIVE NEWS EUROPE
DATA
U.S. SALES BY MODEL, NOVEMBER & YTD ASTON MARTIN (I)* ...................... 1/2 series (I).................................. 3/4 series (I).................................. 5 series (I) ..................................... 6 series (I) ..................................... 7 series (I) ..................................... i3 (I)............................................... i8 (I)............................................... Z4 (I) ............................................. X1 (I) ............................................. X3.................................................. X4.................................................. X5.................................................. X6.................................................. BMW brand (D) ............................ BMW brand (I) .............................. Total BMW brand......................... Cooper S (I).................................. Countryman (I)............................ Total Mini ...................................... Rolls-Royce (I)*.............................. BMW Group (D)............................ BMW Group (I).............................. BMW GROUP ................................. Maybach (I)* ................................. B class (I)....................................... C class (I)....................................... CL (I) ............................................. CLA (I)........................................... CLK (I) ........................................... CLS (I)............................................ E class (I)....................................... S class (I) ....................................... SL (I) .............................................. SLK (I) ........................................... SLS (I) ............................................ G class (I) ...................................... GL.................................................. GLA (I) .......................................... GLK (I) .......................................... M class.......................................... R class ........................................... Sprinter ........................................ Mercedes-Benz (D) ....................... Mercedes-Benz (I)......................... Total Mercedes-Benz ................... ForTwo (I) .................................... Total Smart USA (I) ...................... Daimler (D) .................................... Daimler (I) ...................................... DAIMLER ......................................... 200 ................................................ 300 ................................................ Town & Country ......................... Total Chrysler brand .................... Avenger ....................................... Caliber .......................................... Challenger ................................... Charger ........................................ Dart .............................................. Viper............................................. Grand Caravan............................ Durango ...................................... Journey ........................................ Total Dodge .................................. Cargo van .................................... ProMaster .................................... Ram .............................................. Total Ram ...................................... Total Dodge/Ram ......................... 500 ................................................ 500L (I) ......................................... Total Fiat ........................................ Cherokee ..................................... Compass....................................... Grand Cherokee ......................... Liberty .......................................... Patriot .......................................... Wrangler ..................................... Total Jeep ...................................... Chrysler Group (D) ....................... Chrysler Group (I) ......................... CHRYSLER GROUP........................
40
www.autonewseurope.com
Nov. 2014
Nov. 2013
11 mos. 2014
11 mos. 2013
102 646 14,702 3,105 648 704 816 126 168 2,416 2,221 489 4,557 421 7,688 23,331 31,019 3,464 1,545 5,009 75 7,688 28,415 36,103 – 193 9,259 11 3,898 – 224 4,737 2,863 386 317 3 294 3,065 1,812 2,326 5,190 – 2,532 10,787 26,323 37,110 815 815 10,787 27,138 37,925 14,317 4,871 8,055 27,243 540 – 4,157 6,569 9,012 45 8,842 5,413 7,530 42,108 1,709 3,290 35,865 40,864 82,972 1,984 1,127 3,111 16,945 4,099 15,307 – 7,546 13,592 57,489 169,688 1,127 170,815
100 699 13,148 5,060 729 617 – – 162 2,364 4,032 – 4,445 496 8,973 22,779 31,752 3,140 1,435 4,575 72 8,973 27,426 36,399 – 2 7,878 36 3,623 – 754 8,614 1,907 351 351 41 223 2,926 – 3,344 4,328 – 2,010 9,264 27,124 36,388 959 959 9,264 28,083 37,347 5,621 4,115 11,288 21,024 4,887 – 2,757 6,985 6,486 41 9,614 5,581 5,155 41,506 792 828 29,635 31,255 72,761 2,138 937 3,075 10,169 3,547 14,798 – 5,148 11,753 45,415 141,338 937 142,275
1,122 6,621 122,768 47,187 8,023 8,648 5,079 397 1,983 20,217 31,029 1,889 40,933 3,438 77,289 220,923 298,212 28,793 20,704 49,497 825 77,289 271,245 348,534 – 450 66,841 207 24,701 3 6,406 61,281 22,444 4,491 4,353 226 2,715 23,203 4,810 33,143 41,101 7 22,457 86,768 232,071 318,839 9,480 9,480 86,768 241,551 328,319 101,134 49,390 127,331 277,855 51,250 – 46,673 85,677 76,977 671 122,899 58,279 85,151 527,577 9,941 15,003 395,567 420,511 948,088 31,406 10,931 42,337 160,793 56,318 166,610 – 84,028 161,325 629,074 1,886,423 10,931 1,897,354
1,100 6,181 102,784 48,761 8,684 9,813 – – 2,289 23,771 26,916 – 37,865 4,827 69,608 202,283 271,891 40,640 19,270 59,910 782 69,608 262,975 332,583 6 18 81,022 431 10,828 – 7,322 61,076 11,446 6,442 4,364 407 2,295 27,673 – 29,324 36,841 30 18,988 83,532 214,975 298,507 8,409 8,409 83,532 223,390 306,922 116,828 52,843 112,551 282,222 88,892 45 48,590 88,191 77,939 536 112,793 55,351 76,317 548,654 8,149 1,398 322,268 331,815 880,469 33,510 5,981 39,491 10,748 49,459 157,758 6,101 69,639 143,474 437,179 1,633,380 5,981 1,639,361
Alfa Romeo (I)............................... Ferrari (I)* ...................................... Maserati (I) .................................... FIAT GROUP .................................. Fiat Chrysler (D) ............................. Fiat Chrysler (I) ............................... FIAT CHRYSLER† ............................. C-Max ........................................... Fiesta ............................................ Focus............................................. Fusion ........................................... Mustang ...................................... Taurus .......................................... E-series/Club Wagon .................. E-series van .................................. Edge ............................................. Escape .......................................... Expedition ................................... Explorer........................................ F series.......................................... Flex ............................................... Transit .......................................... Transit Connect (I) ...................... Ford brand (D) .............................. Ford brand (I) ................................ Total Ford brand........................... MKS .............................................. MKZ .............................................. MKC.............................................. MKT .............................................. MKX ............................................. Navigator..................................... Total Lincoln.................................. Ford Motor Co. (D) ....................... Ford Motor Co. (I)......................... FORD MOTOR CO.......................... LaCrosse ....................................... Lucerne ........................................ Regal ............................................ Verano ......................................... Enclave ......................................... Encore (I)...................................... Buick (D)......................................... Buick (I) .......................................... Total Buick ..................................... ATS ............................................... CTS ................................................ DTS ............................................... ELR ................................................ STS ................................................ XTS................................................ Escalade ....................................... Escalade ESV................................ Escalade EXT ............................... SRX ............................................... Total Cadillac................................. Aveo (I)......................................... Camaro ........................................ Caprice (I)..................................... Corvette ....................................... Cruze ............................................ HHR .............................................. Impala .......................................... Malibu.......................................... Sonic ............................................. Spark (I)........................................ SS (I) .............................................. Volt ............................................... Avalanche .................................... Captiva Sport .............................. City Express.................................. Colorado ...................................... Equinox ........................................ Express van .................................. Silverado ...................................... Suburban ..................................... Tahoe ........................................... Traverse........................................ Chevrolet (D) ................................. Chevrolet (I)................................... Total Chevrolet .............................
Nov. 2014
Nov. 2013
11 mos. 2014
11 mos. 2013
24 175 1,203 1,402 169,688 2,529 172,217 1,940 3,436 14,862 20,263 8,728 3,412 79 4,072 7,648 25,528 3,982 16,382 59,049 1,803 4,851 2,186 176,035 2,186 178,221 449 2,096 2,152 381 1,602 1,433 8,113 184,148 2,186 186,334 5,083 – 1,889 3,335 4,259 4,577 14,566 4,577 19,143 2,282 2,446 – 155 – 1,697 2,106 1,128 3 3,331 13,148 – 4,385 288 2,378 22,857 – 9,423 11,997 4,852 2,861 105 1,336 2 78 24 2,366 18,536 4,478 42,799 5,045 8,027 7,836 146,419 3,254 149,673
– 171 887 1,058 141,338 1,995 143,333 2,398 4,642 15,239 22,839 5,376 4,901 2,063 8,082 8,761 20,988 3,492 14,268 65,501 2,125 – 2,303 180,675 2,303 182,978 734 2,854 – 431 1,946 762 6,727 187,402 2,303 189,705 2,980 – 2,018 2,724 4,687 2,663 12,409 2,663 15,072 3,443 2,643 – – – 3,417 1,100 651 95 4,823 16,172 – 5,068 248 2,527 18,200 – 13,418 14,405 4,712 1,741 178 1,920 255 4,476 – 6 18,397 5,779 34,386 5,212 7,272 6,889 142,922 2,167 145,089
24 1,925 11,531 13,480 1,886,423 24,411 1,910,834 25,633 59,468 204,751 283,694 73,124 58,881 14,223 83,784 100,924 280,609 40,393 191,530 679,496 22,036 10,418 38,198 2,128,964 38,198 2,167,162 7,233 31,373 10,767 4,444 22,326 8,641 84,784 2,213,748 38,198 2,251,946 46,434 – 20,749 40,726 54,907 45,790 162,816 45,790 208,606 27,425 28,463 – 1,192 – 22,059 17,201 9,528 53 48,679 154,600 – 79,669 3,439 31,287 255,260 – 127,192 171,702 88,062 36,152 2,386 17,315 90 35,353 24 3,966 220,944 73,741 471,918 48,248 86,467 95,289 1,806,527 41,977 1,848,504
– 1,881 3,715 5,596 1,633,380 11,577 1,644,957 33,182 66,597 219,001 270,872 71,459 74,549 20,653 92,243 117,031 271,531 34,025 175,490 688,810 23,575 – 35,916 2,159,018 35,916 2,194,934 9,719 29,538 – 5,416 21,366 7,671 73,710 2,232,728 35,916 2,268,644 45,675 9 16,938 42,598 55,715 29,195 160,935 29,195 190,130 34,432 29,126 19 – 7 29,889 11,122 7,175 1,906 50,702 164,378 2 75,552 3,487 14,286 230,062 3 146,164 185,101 81,211 32,418 179 20,702 16,399 44,966 – 3,410 220,980 71,928 437,821 45,440 74,856 88,665 1,757,546 36,086 1,793,632
*Estimate †Fiat completed the merger with Chrysler Group under holding group Fiat Chrysler Automobiles on Oct. 12, 2014; Fiat Group and Chrysler Group sales totals for 2013 and 2014 are combined under Fiat Chrysler Automobiles.
JANUARY 2015
AUTOMOTIVE NEWS EUROPE
DATA
U.S. SALES BY MODEL, NOVEMBER & YTD Acadia .......................................... Canyon ......................................... Savana van .................................. Sierra ............................................ Terrain.......................................... Yukon........................................... Yukon XL ..................................... Total GMC ..................................... GM (D)............................................ GM (I) ............................................. GM ................................................... ILX................................................. RL/RLX (I)...................................... TL .................................................. TLX................................................ TSX (I) ........................................... MDX ............................................. RDX............................................... ZDX............................................... Acura (D)........................................ Acura (I).......................................... Total Acura .................................... Accord (D)................................... Accord (I) .................................... Total Accord ................................ Civic (D) ....................................... Civic (I)......................................... Total Civic .................................... Crosstour...................................... CR-Z (I).......................................... FCX (I) ........................................... Fit (D) .......................................... Fit (I) ............................................ Total Fit........................................ Insight (I)...................................... S2000 (I) ....................................... CR-V.............................................. Element........................................ Odyssey ........................................ Pilot .............................................. Ridgeline...................................... Honda brand (D) .......................... Honda brand (I) ............................ Total Honda brand....................... American Honda (D) .................... American Honda (I) ...................... AMERICAN HONDA MOTOR CO. Accent (I)...................................... Azera (I) ....................................... Elantra.......................................... Equus (I) ....................................... Genesis (I) .................................... Sonata .......................................... Veloster (I) ................................... Santa Fe ....................................... Tucson (I) ..................................... Veracruz (I) .................................. Hyundai brand (D) ....................... Hyundai brand (I) ......................... Total Hyundai brand.................... Cadenza (I) .................................. Forte (I) ........................................ K900 (I)......................................... Optima ......................................... Rio (I) ............................................ Soul (I) .......................................... Sedona (I)..................................... Sorento ........................................ Sportage (I).................................. Kia (D) ............................................ Kia (I) .............................................. Total Kia......................................... Hyundai-Kia (D) ............................ Hyundai-Kia (I) .............................. HYUNDAI-KIA ................................ F-Type........................................... XF (I) ............................................. XJ (I).............................................. XK (I)............................................. Total Jaguar (I) ..............................
JANUARY 2015
Nov. 2014
Nov. 2013
11 mos. 2014
11 mos. 2013
6,408 854 716 22,544 7,737 3,179 2,416 43,854 217,987 7,831 225,818 1,652 225 78 4,233 20 5,210 3,436 3 14,612 245 14,857 25,232 43 25,275 23,058 2 23,060 955 188 – 6,398 23 6,421 278 – 32,378 – 8,639 9,228 535 106,423 534 106,957 121,035 779 121,814 3,499 272 14,002 228 2,431 18,515 1,296 9,787 3,642 – 42,304 11,368 53,672 482 5,047 69 12,707 2,088 9,146 3,538 8,598 3,261 21,305 23,631 44,936 63,609 34,999 98,608 377 500 281 95 1,253
7,566 4 1,532 14,362 6,821 2,777 2,665 35,727 207,230 4,830 212,060 1,582 676 1,466 – 1,071 6,091 3,663 10 12,812 1,747 14,559 27,025 68 27,093 26,242 49 26,291 1,314 295 – – 4,140 4,140 402 – 23,509 – 9,401 8,150 1,353 96,994 4,954 101,948 109,806 6,701 116,507 4,641 512 16,751 359 1,989 16,595 2,216 9,657 3,285 – 43,003 13,002 56,005 913 4,423 – 10,871 2,474 12,870 522 8,645 4,693 19,516 25,895 45,411 62,519 38,897 101,416 222 656 465 103 1,446
76,649 1,537 24,916 188,397 93,984 36,840 26,492 448,815 2,572,758 87,767 2,660,525 16,124 3,180 10,540 15,293 6,270 58,842 39,709 76 140,584 9,450 150,034 356,399 386 356,785 300,607 37 300,644 10,939 3,338 1 32,870 20,020 52,890 3,654 – 302,650 – 112,370 97,378 12,908 1,226,121 27,436 1,253,557 1,366,705 36,886 1,403,591 54,743 6,535 203,163 3,072 27,069 199,012 25,913 97,511 44,192 1 499,686 161,525 661,211 8,719 64,030 1,237 147,193 34,009 135,410 11,570 92,832 39,647 240,025 294,622 534,647 739,711 456,147 1,195,858 3,664 5,108 3,954 1,364 14,090
81,870 927 14,117 166,535 91,527 24,705 28,100 407,781 2,490,640 65,281 2,555,921 18,857 4,456 22,523 – 16,465 46,502 40,535 347 128,764 20,921 149,685 333,703 654 334,357 305,818 1,362 307,180 15,487 4,166 6 – 48,896 48,896 4,384 2 275,145 2 116,880 117,707 16,160 1,180,825 59,547 1,240,372 1,309,589 80,468 1,390,057 53,358 10,129 226,220 3,226 29,050 189,169 27,664 80,595 38,192 175 495,984 161,794 657,778 7,782 61,844 – 146,419 38,586 111,734 6,578 98,167 30,438 244,586 256,962 501,548 740,570 418,756 1,159,326 2,065 7,117 4,985 1,241 15,408
LR2 (I) ........................................... LR4 (I) ........................................... Range Rover (I) ........................... Range Rover Evoque (I) ............. Range Rover Sport (I)................. Total Land Rover (I)...................... JAGUAR LAND ROVER N.A. ......... LOTUS (I)* ....................................... Mazda2 (I) ................................... Mazda3 (D) ................................ Mazda3 (I) .................................. Total Mazda3.............................. Mazda6 (D) ................................ Mazda6 (I) .................................. Total Mazda6.............................. MX-5 Miata (I)............................. RX-8 (I) ......................................... CX-5 (I) ......................................... CX-9 (I) ......................................... Mazda5 (I) ................................... Tribute ......................................... Mazda (D) ...................................... Mazda (I)........................................ MAZDA ........................................... Eclipse........................................... Eclipse Spyder ............................. Galant .......................................... i-MiEV (I) ...................................... Lancer (I) ...................................... Mirage (I) ..................................... Endeavor ..................................... Outlander (I) ............................... Outlander Sport (D) .................. Outlander Sport (I).................... Total Outlander Sport ............... Mitsubishi (D)................................ Mitsubishi (I) ................................. MITSUBISHI..................................... G37/Q60 (I) .................................. M/Q70 (I)...................................... Q50 (I) .......................................... EX/QX50 (I) .................................. FX/QX70 (I) .................................. JX/QX60 ....................................... QX56/QX80 (I) ............................. Infiniti (D)....................................... Infiniti (I) ........................................ Total Infiniti................................... 370Z (I) ......................................... Altima .......................................... Cube (I)......................................... GT-R (I) ......................................... Juke (I).......................................... Leaf (D) ....................................... Leaf (I) ......................................... Total Leaf .................................... Maxima ........................................ Sentra ........................................... Versa............................................. Armada ........................................ Frontier ........................................ Murano (I) ................................... NV ................................................. NV200........................................... Pathfinder ................................... Quest (I) ....................................... Rogue (D) ................................... Rogue (I) ..................................... Total Rogue................................. Titan ............................................. Xterra ........................................... Nissan brand (D)........................... Nissan brand (I)............................. Total Nissan brand ....................... Nissan N.A. (D) .............................. Nissan N.A. (I)................................ NISSAN N.A. ...................................
Nov. 2014
Nov. 2013
11 mos. 2014
11 mos. 2013
121 313 1,021 1,037 1,152 3,644 4,897 15 302 – 7,761 7,761 – 3,891 3,891 224 – 7,220 1,437 407 – – 21,242 21,242 – – – 18 1,490 1,333 – 1,014 2,679 – 2,679 2,679 3,855 6,534 1,768 559 4,216 195 414 2,927 1,319 2,927 8,471 11,398 351 22,834 183 122 2,008 2,685 2 2,687 3,284 13,530 9,283 1,224 6,332 3,840 1,141 1,131 6,231 483 10,542 4,525 15,067 972 1,087 80,276 11,514 91,790 83,203 19,985 103,188
304 493 1,292 1,091 1,421 4,601 6,047 14 724 – 7,756 7,756 – 3,641 3,641 337 – 6,323 1,306 667 – – 20,754 20,754 – – 41 12 1,508 1,052 – 1,399 2,059 – 2,059 2,100 3,971 6,071 1,811 364 5,891 281 547 3,015 1,243 3,015 10,137 13,152 444 24,604 310 95 3,446 1,999 4 2,003 7,208 11,664 8,327 1,260 6,003 5,720 990 621 6,801 768 907 9,580 10,487 1,180 1,445 73,009 20,367 93,376 76,024 30,504 106,528
3,545 3,943 11,348 11,014 15,861 45,711 59,801 157 13,456 2 95,264 95,266 5 48,896 48,901 4,367 1 91,401 16,747 10,854 – 7 280,986 280,993 – – 122 184 14,948 15,573 – 11,972 28,299 – 28,299 28,421 42,677 71,098 21,488 4,378 33,044 2,503 4,765 27,825 11,320 27,825 77,498 105,323 6,753 303,313 3,599 1,280 36,029 27,078 20 27,098 47,221 167,875 130,652 11,232 68,263 42,934 13,336 11,853 72,322 9,148 97,757 86,563 184,320 11,658 15,368 977,928 186,326 1,164,254 1,005,753 263,824 1,269,577
2,930 6,545 10,881 10,219 13,671 44,246 59,654 146 10,529 – 97,044 97,044 1 39,271 39,272 5,504 1 72,823 23,089 12,717 3 4 260,978 260,982 40 69 1,426 1,018 18,089 1,547 24 10,998 22,326 267 22,593 23,885 31,919 55,804 38,140 4,916 13,248 1,869 5,794 27,858 11,398 27,858 75,365 103,223 6,092 295,907 5,029 1,158 35,081 18,691 1,390 20,081 47,387 118,344 108,488 12,920 57,426 40,000 11,077 3,826 81,957 12,006 907 147,168 148,075 14,407 16,178 787,515 247,924 1,035,439 815,373 323,289 1,138,662
*Estimate Note: Vehicles are domestic unless noted; (D) = produced in North America; (I) = imported to U.S.
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U.S. SALES BY MODEL, NOVEMBER & YTD BRZ (I) ........................................... Impreza (I) ................................... Legacy .......................................... Outback ....................................... Forester (I) ................................... Tribeca ......................................... XV Crosstrek (I) ........................... Subaru (D) ..................................... Subaru (I) ....................................... SUBARU .......................................... Kizashi (I) ..................................... SX4 (I) ........................................... Equator ........................................ Grand Vitara (I)........................... Suzuki (D) ...................................... Suzuki (I) ........................................ SUZUKI ............................................ TESLA* ............................................ CT (I) ............................................. ES (I).............................................. GS (I) ............................................. HS (I) ............................................. IS (I)............................................... LFA (I) ........................................... LS (I) .............................................. RC (I) ............................................. GX (I) ............................................ LX (I) ............................................. NX (I) ............................................ RX (D) .......................................... RX (I)............................................ Total RX ....................................... Lexus (D) ........................................ Lexus (I).......................................... Total Lexus .................................... FR-S (I) .......................................... iQ (I).............................................. tC (I) .............................................. xB (I) ............................................. xD (I) ............................................. Total Scion (I) ................................ Avalon.......................................... Camry (D) ................................... Camry (I) ..................................... Total Camry ................................. Corolla/Matrix (D)...................... Corolla (I) .................................... Total Corolla/Matrix ................... Prius (I) ......................................... Venza ........................................... Yaris (I) ......................................... 4Runner (I)................................... FJ Cruiser (I) ................................. Highlander (D) ........................... Highlander (I)............................. Total Highlander ........................ Land Cruiser (I)............................ RAV4 (D) ..................................... RAV4 (I)....................................... Total RAV4 .................................. Sequoia ........................................ Sienna .......................................... Tacoma ........................................ Tundra.......................................... Toyota brand (D) .......................... Toyota brand (I)............................ Total Toyota brand ...................... Toyota Motor Sales (D) ............... Toyota Motor Sales (I) ................. TOYOTA MOTOR SALES .............. A3 (I)............................................. A4/S4 (I)........................................ A5/S5 (I)........................................ A6/S6 (I)........................................ A7/S7 (I)........................................ A8/S8 (I)........................................ R8 (I) ............................................. TT (I) ............................................. allroad (I) ..................................... Q3 (I)............................................. Q5 (I)............................................. Q7 (I)............................................. Total Audi (I) .................................
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Nov. 2014
Nov. 2013
11 mos. 2014
11 mos. 2013
408 5,296 5,733 14,128 13,879 30 5,799 19,891 25,382 45,273 – – – – – – – 2,200 1,322 5,884 1,836 – 4,610 1 857 880 2,043 425 22 8,837 755 9,592 8,837 18,635 27,472 935 82 1,124 1,414 352 3,907 5,378 28,842 4 28,846 25,608 1 25,609 13,957 2,231 634 7,180 714 13,017 459 13,476 320 16,096 5,012 21,108 970 8,946 13,018 9,580 123,686 28,281 151,967 132,523 50,823 183,346 2,511 2,699 1,062 2,061 588 582 51 16 405 735 4,184 1,746 16,640
756 5,274 2,911 8,852 13,410 107 5,311 11,870 24,751 36,621 – – – – – – – 1,300 1,002 6,295 1,590 – 3,973 2 1,039 – 1,703 514 – 6,562 2,931 9,493 6,562 19,049 25,611 1,298 234 1,446 1,323 667 4,968 5,835 30,376 10 30,386 22,319 115 22,434 16,129 2,239 712 4,681 1,150 11,191 353 11,544 276 14,343 5,104 19,447 1,201 8,820 12,601 10,010 118,935 28,530 147,465 125,497 52,547 178,044 – 3,169 1,305 2,112 816 503 78 155 392 – 3,582 1,524 13,636
7,088 74,864 46,813 124,018 144,790 723 65,474 171,554 292,216 463,770 – – – – – – – 24,200 16,065 64,726 19,453 – 45,419 16 7,539 880 19,978 3,547 22 76,736 17,129 93,865 76,736 194,774 271,510 13,228 1,953 16,819 15,103 7,089 54,192 60,682 396,848 140 396,988 309,306 67 309,373 192,958 27,572 11,669 68,762 14,316 127,465 3,643 131,108 2,793 164,513 80,188 244,701 10,545 112,814 140,757 107,974 1,458,476 374,536 1,833,012 1,535,212 623,502 2,158,714 19,560 30,796 15,328 20,996 7,609 5,172 671 1,146 4,284 2,753 37,869 16,589 162,773
7,882 70,196 39,352 107,047 110,363 1,455 48,216 147,854 236,657 384,511 1,602 2,859 448 1,037 448 5,498 5,946 19,310 13,284 64,368 17,138 5 29,603 22 9,663 – 10,306 3,950 – 72,413 18,338 90,751 72,413 166,677 239,090 17,298 3,845 17,951 16,561 8,343 63,998 64,778 378,315 205 378,520 270,667 8,951 279,618 218,508 33,698 20,741 46,525 11,826 110,100 5,128 115,228 2,756 131,630 65,649 197,279 12,429 111,737 146,724 101,744 1,361,822 380,289 1,742,111 1,434,235 610,964 2,045,199 857 33,201 17,280 19,742 7,539 5,582 743 1,894 4,950 – 35,561 13,699 141,048
Nov. 2014
Bentley (I) ...................................... Lamborghini (I)* ........................... 911 Carrera/Carrera 4 (I) ............ 918 Spyder (I) .............................. Boxster (I)..................................... Cayman (I) ................................... Panamera (I)................................ Cayenne (I) .................................. Macan (I)...................................... Total Porsche (I) ............................ Beetle ........................................... CC (I) ............................................. Eos (I)............................................ Golf/Golf R/GTI (I) ...................... Total Golf/Golf R/GTI.................. Jetta.............................................. Passat............................................ Routan ......................................... Tiguan (I) ..................................... Touareg (I) ................................... VW brand (D) ................................ VW brand (I).................................. Total VW brand ............................ VW Group (D) ............................... VW Group (I) ................................. VW GROUP ..................................... 30 series (I)................................... 60 series (I)................................... 70 series (I)................................... 80 series (I)................................... XC60 (I)......................................... XC90 (I)......................................... VOLVO CARS N.A. ......................... Total domestic light vehicle..... Total import light vehicle......... TOTAL U.S. LIGHT VEHICLE .......
Nov. 2013
11 mos. 2014
11 mos. 2013
323 323 2,591 2,522 59 58 649 632 925 1,368 9,657 9,614 20 – 57 – 337 252 3,731 4,308 319 328 3,219 3,106 492 472 5,420 4,921 1,619 1,546 15,271 17,128 987 – 6,377 – 4,699 3,966 43,732 39,077 1,665 2,842 26,912 40,315 622 1,048 9,372 14,763 186 238 3,207 3,956 3,993 2,243 29,269 29,079 3,993 2,243 29,269 29,079 15,633 12,417 145,295 148,400 6,966 8,876 88,392 100,398 – 258 1,103 1,825 2,082 2,235 23,005 27,538 578 570 6,356 7,415 24,264 24,393 261,702 290,938 7,461 6,334 71,209 82,751 31,725 30,727 332,911 373,689 24,264 24,393 261,702 290,938 29,182 24,317 280,954 266,030 53,446 48,710 542,656 556,968 – 27 66 1,344 1,331 1,426 23,224 21,434 407 603 5,401 7,476 155 173 1,674 1,749 1,643 1,500 17,197 18,185 87 504 3,884 6,157 3,623 4,233 51,446 56,345 1,039,702 967,716 11,970,251 11,292,094 262,983 277,473 3,052,890 2,950,943 1,302,685 1,245,189 15,023,141 14,243,037
*Estimate Note: (D) = produced in North America; (I) = imported to U.S. Source: Automotive News Data Center and company sources
‘
Top Selling Light-Vehicles November 2014
1. Ford F series 2. Chevrolet Silverado 3. Ram 4. Honda CR-V 5. Toyota Camry 6. Toyota Corolla/Matrix 7. Ford Escape 8. Honda Accord 9. Honda Civic 10. Chevrolet Cruze
59,049 42,799 35,865 32,378 28,846 25,609 25,528 25,275 23,060 22,857
11 months 2014 1. Ford F series 2. Chevrolet Silverado 3. Toyota Camry 4. Ram 5. Honda Accord 6. Toyota Corolla/Matrix 7. Nissan Altima 8. Honda CR-V 9. Honda Civic 10. Ford Fusion
679,496 471,918 396,988 395,567 356,785 309,373 303,313 302,650 300,644 283,694
Source: Automotive News Data Center and company sources
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