Assigment Marketing Positioning, Segmentation,Targeting

ZIOLB GA NGFZBFZ 

NGFZBFZ  Incfg{lbjkbmbfz  Efzrgjnzegf Ngfzbfz  9& Mirc Mircbz bz ^bkm ^bkmbfz bfziz izeg egf f ?& Mirc Mircbz bz Zir Zirkb kbze zefk  fk  >& Mirc Mircbz bz Xg~ez Xg~ezegf egfef efk  k  _bngmmbfjizegf ! Ngfnl~egf  Ixxbfjet  _babrbfnb~

XIKB 9 ? - 2 

1„5 98  99 - 9> 9: 92 - ?8  ?9

 

Incfg{lbjkbmbfz

Aer~zlu, E {glj lecb zg zdifc zg gr lbnzrb―~ Nec Elluifi oefze Mgdj Ejr~, lbnzrbr ga  D:8>2 „ Dg~xezilezu ^zrizbken Mircbzefk& Zdb~b i~~ekfmbfz~ micb mb zg rb~birnd iogz zdb Aggj ^brqenb Grkifepizegf $A^G% zdiz {i~ ndg~bf ou mb ifj mu arebfj& Zdb rb~birnd efnljbj zdb mircbz ~bkmbfzizegf, mircbz zirkbzefk, ifj mircbz xg~ezegfefk ga zdb grkifepizegf& Zdb zuxb ga A^G E ndgg~b e~ zdb ai~z aggj ~brqenb& Zdb fimbj ga A^G e~ Cbfzncu Arebj Ndencbf i~ {bll cfg{ i~ CAN &Zg jg zde~ i~~ekfmbfz E aefj ifj ~ra zdrgkd zdb efzbrfbz zg aefe~d zde~ i~~ekfmbfz& Argm zde~ i~~ekfmbfz, E lbirf mifu zdefk~ iogz A^G ~nd i~ ~zrizbken mircbzefk ifj ~brqenb zdiz xrgqejbj ou zdiz A^G& Ob~ejb~ zdiz, {b nif cfg{ zdb ~zifjirjepbj gr lbqbl ga zdb mircbzefk zdiz jbleqbrbj ou CAN ifj mifu mgrb& Obagrb zde~, E jgf―z cfg{ dg{ ifj {diz zuxb~ ga zdb mircbzefk ~zrizbkeb~ diqb obbf ixxlebj gf A^G ifj gzdbr& ^g, zde~ i~~ekfmbfz E kief cfg{lbjkb ga zuxb mircbzefk jbleqbrbj ifj mifu ~nd zdefk~& Li~zlu, zdifc ikief zg zdb lbnzrb~ zdiz keqb ~gmb zex~ ifj efagrmizegf zg mb zg aefe~d zde~ i~~ekfmbfz&

Efzrgjnzegf Iogz CAN CAN obkif {ezd Nglgfbl Dirlifj ^ifjbr~& Db je~ngqbrbj de~ xbfndifz agr nggcefk {dbf db {i~ gflu 5 ubir~ glj& Zdrgkd zdb ubir~ db krb{ x zg obngmb i xbr~gfikb zdb {grlj cfg{~ i~ Nglgfbl ^ifjbr~, agfjbr ga CAN& Db rbindbj nblborezu ~ziz~ ef 952?, {dbf db jbnejbj zg arifnde~b de~ aimg~ Cbfzncu Arebj Ndencbf rbnexb olbfj~ ga 99 dbro~ ifj ~xenb~ zg zdb rb~z ga Imbreni& Ou zdb birlu ;8+~, zdiz ~xbneil rbnexb rbindbj Miliu~ei&

Zgjiu, CAN Miliu~ei ngfzefb~ zg ~brqb aefkbr lencef+ kggj, ~nnlbfz xebnb~ ga  ndencbf& Zdb aliqgral olbfj~ ga 99 dbro~ ifj ~xenb~ keqb CAN+~ jbleneg~ irgmi& [ezd zdb ndencbf+~ fizril `enb~ ~bilbj-ef, lbiqefk i ~xbneil mgzd {izbrefk zi~zb zdiz niffgz ob rbxlinbj& CAN xrejb~ ez~bla i~ i ai~z-aggj rb~zirifz zdiz keqb n~zgmbr~ krbiz zi~zefk ndencbf {ezd i ~blbnzegf ga dgmb-~zulbj ~ejb je~db~ ifj jb~~brz~ zg micb i {dglb~gmb, ngmxlbzb ifj ~ize~auefk mbil&

Ez―~ Aefkbr Lencef― Kggj3 Xbrabnzefk ez~ ~bnrbz rbnexb ga 99 dbro~ ifj ~xenb~ ef 95>5, CAN di~ ngmb i lgfk {iu, {ezd gqbr 98,888 gzlbz~ ef zdb {grlj3 CAN di~ miefziefbj ez~ zezlb, agr zdb li~z 18 ubir~, ga obefk “Zdb Ndencbf Btxbrz~”& Cbfzncu Arebj Ndencbf di~ obngmb CAN& Jgb~ ifuogju cfg{ {du7 [b zdgkdz zdb rbil rbi~gf {i~ obni~b ga zdb /A_EBJ/ aggj e~~b& Ez+~ fgz& Zdb rbi~gf {du zdbu nill ez CAN e~ obni~b zdbu nif fgz ~b zdb {grj ndencbf ifumgrb& [du7 CAN jgb~ fgz ~b rbil ndencbf~& Zdbu inzillu ~b kbfbzenillu mifexlizbj grkife~m~& Zdb~b ~g nillbj /ndencbf~/ irb cbxz ileqb ou zob~ ef~brzbj efzg zdber ogjeb~ zg xmx olggj ifj fzrebfz~ zdrgkdgz zdber ~zrnzrb& Zdbu diqb fg obic~, fg abizdbr~, ifj fg abbz& Zdber ogfb ~zrnzrb e~ jrimizenillu ~drfc zg kbz mgrb mbiz gz ga zdbm& Zde~ e~ krbiz agr CAN obni~b zdbu jg fgz diqb zg xiu ~g mnd agr zdber xrgjnzegf ng~z~& Zdbrb e~ fg mgrb xlncefk ga zdb abizdbr~ gr zdb rbmgqil ga zdb obic~ ifj abbz& Ifj zdb mg~z emxgrzifnb e~ zdb xrgjnz~ diqb zdb yilezu i~~rifnb ifj dilil nbrzeaenizb&

CAN ef Miliu~ei Zdb aer~z CAN rb~zirifz {i~ gxbfbj ef 95;> gf @ilif Zfc Iojl _idmif& Zgjiu zdbrb irb mgrb zdif >58 CAN _b~zirifz~ fizegf{ejb ifj ~zell ngfzefk& Krbiz zi~zefk ndencbf di~ obngmb ~ufgfumg~ {ezd CAN3 ifj di~ obbf bf`gubj ou Miliu~eif~ bqbr ~efnb& Ef ainz, CAN Miliu~ei di~ jbqblgxbj i je~zefnzeqb Miliu~eif xbr~gfilezu ga ez~ g{f& B~xbneillu agr Miliu~eif~ [b irb if b~ziole~dmbfz zdiz e~ rf ou Miliu~eif~ ifj mifikbj ou Miliu~eif~3 {b zggc ez xgf gr~blqb~ zg nrbizb i ~blbnzegf ga aggj zdiz {glj micb Miliu~ei xrgj gf zdb efzbrfizegfil ~nbfb& Cbfzncu Fkkbz~, agr btimxlb, {i~ ngfnbeqbj ef Miliu~ei ifj zdbf agfj ez~ {iu zg CAN {grlj{ejb& Zgjiu, Cbfzncu Fkkbz~ e~ gfb ga CAN+~ ~nnb~~b~&

/Mbil~ gf [dbbl~/ {i~ il~g jbqblgxbj ef Miliu~ei& Ez {i~ nrbizbj agr zdb xrxg~b ga orefkefk krbiz zi~zefk ndencbf zg xlinb~ {dbrb i CAN _b~zirifz mekdz fgz ob iqieliolb& ^g, ifu gaaenb~ gr ngmxifeb~ nif dglj afnzegf~ iz ifu xlinb ifj ifuzemb)

Ill gr indebqbmbfz~ ijj zg gr Miliu~eif ejbfzezu& Oz ez di~ gflu obbf xg~~eolb obni~b ug efqezbj ~ zg ~dirb ugr leqb~& @~z agr Cej~ Zdbf {b {ifzbj ~gmbzdefk rbillu ~xbneil agr gr ugfkbr n~zgmbr~ obni~b zdbu irb efzbkril xirz ga gr leqb~& ^g, zdb CAN Cej~+ Ndencu Nlo {i~ jbqblgxbj btnl~eqblu agr cej~& Bqbf +Ndencu+, CAN+~ mi~ngz, zicb~ if inzeqb efzbrb~z ef ill zdb CAN Cej~+ Ndencu Nlo inzeqezeb~&

[b {ifzbj zg keqb bqbru ndelj ~gmbzdefk zdbu nif lggc agr{irj zg i~ i zrbiz bqbru {bbcbfj gr gf ifu ~xbneil gnni~egf& [b ~efnbrblu dgxb zdiz zdber ndeljdggj {ell ob aellbj {ezd {gfjbral mbmgreb~&

^gmbzdefk agr Miliu~eif~ Iz CAN, {b rbngkfepb zdiz emxrgqefk zdb yilezu ga leab ifj bngfgmen qezilezu ga  zdb ngmmfezeb~ ef {dend {b ngfjnz o~efb~~ e~ ef zdb ob~z efzbrb~z ga gr ngmxifu, gr xizrgf~, gr bmxlgubb~ ifj gr efj~zru&

Ifj zg ~dg{ gr ixxrbneizegf agr Miliu~eif ~xxgrz agr micefk ~ i mircbz lbijbr3 ill ga ~ dbrb iz CAN Miliu~ei {ifzbj zg keqb ~gmbzdefk oinc zg zdb ngmmfezu& ^g, Xrg`bc Xbfuiuifk CAN {i~ jbqblgxbj zg xrgqejb aggj zg 48 dgmb~ bqbru yirzbr& Xrg`bc Xbfuiuifk CAN {i~ agfjbj ef 9552 ef if baagrz zg bfiolb zdg~ifj~ ga  grxdif~ ifj fjbrxreqelbkbj ndeljrbf zg bf`gu CAN mbil~& Gqbr 1,288 ndeljrbf irb zrbizbj zg i aefkbr lencef+ kggj aggj bqbru ubir& Zde~ ubir mirc~ zdb 98zd Iffeqbr~iru ga  Xrg`bc Xbfuiuifk&

Zde~ ef zrf, {i~ agllg{bj ou Ziofk Xbfuiuifk CAN, i ndireziolb afj, {dg~b ~glb xrxg~b {i~ zg dblx grxdifikb~ ef Miliu~ei& Ziofk Xbfuiuifk {i~ agfjbj ef 955;, zg dblx ndeljrbf ifj zdb fbbju zdrgkd qireg~ N^_ xrgkrimmb& Ziofk Xbfuiuifk CAN e~ i feyb afj i~ ez rbxrb~bfz~ i xbrnbfzikb ga rbqbfb kbfbrizbj argm zdb ~ilb ga CAN+~ Cej~+ Af Mbil~&

Ef Ik~z 9555, CAN efzrgjnbj ez~ +Ziofk Xbfuiuifk+ CAN Ngllbnzegf Ogt i~ if btzbf~egf zg zdb Ziofk Xbfuiuifk CAN Xrgkrimmb& Ngllbnzegf ogtb~ irb xlinbj iz ill CAN rb~zirifz~ bfiolefk n~zgmbr~ zg ngfzreozb ifj ob ixirz ga zde~ ndireziolb baagrz&

Nrrbfzlu, {b irb ~zell ngfjnzefk gzdbr xrgkrimmb~ agr Miliu~eif ndirezeb~& Ifj {b {ell ngfzefb zg btzbfj i ngrxgrizb dblxefk difj {dbfbqbr ifj {dbrbqbr {b nif&

Dg~xezilezu ^zrizbken Mircbzefk Mircbzefk ^bkmbfzizegf Mircbz ~bkmbfzizegf e~ zdb ~ojeqejefk ga i mircbz efzg je~zefnz ~o~bz~ ga  n~zgmbr~, {dbrb ifu ~o~bz miu ngfnbeqiolu ob ~blbnzbj i~ i zirkbz mircbz zg ob rbindbj {ezd i je~zefnz mircbzefk met& Mircbz ~bkmbfzizegf e~ oi~bj gf zdb rbngkfezegf ga zdb jeqbr~b fbbj~ ga xgzbfzeil oubr~& Jeaabrbfz n~zgmbr izzezjb~ miu ob krgxbj efzg ~bkmbfz~& Zdb emxgrzifz blbmbfz~ ga mircbz ~bkmbfzizegf irb i~ agllg{~0  

Bind ~bkmbfz ngf~e~z~ ga xbgxlb {ezd ngmmgf fbbj~ ifj xrbabrbfnb~, {dg miu rbinz zg mircbz ~zemle ef mnd zdb ~imb {iu&

 

Bind ~bkmbfz nif obngmb i zirkbz mircbz {ezd i feyb mircbzefk met&

Zdb oi~b~ agr ~bkmbfzizegf irb i~ agllg{~0 

Kbgkrixden



Jbmgkrixden



X~undgkrixden



Obdiqegril

I cbu ainzgr ef ngmxbzezeqb ~nnb~~ e~ agn~efk gf lezzlb jeaabrbfnb~ zdiz keqb i mircbzefk bjkb ifj irb emxgrzifz zg n~zgmbr~& Mircbz ~bkmbfzizegf mizndb~ ngf~mbr jeaabrbfnb~ {ezd xgzbfzeil gr inzil ouefk obdiqegr& Ez miu xrgqb mgrb xrgaeziolb zg jbqblgx ~millbr mircbz ~bkmbfz~ efzg i zirkbz ~bkmbfz&

CAN ^bkmbfzizegf Xrbqeg~lu zdbu {brb agn~efk gf ~efklb ~bkmbfz zdiz {i~ zdrgkd Fendb Mircbzefk ou gaabrefk “Ngmog Jbil~”& Fg{ zdbu irb agn~efk mgrb gf gzdbr nli~~b~ i~ {bll& Zdbu irb jbilefk ef mi~~b~ ou efzrgjnefk qilb jbil~3 mg~z rbnbfzlu efzrgjnbj “Pefkbr @fegr”&

Obfbaez

Nglgfbl―~ qilb ngmog mbil~ efzrgjnbj xrbqeg~lu {brb btxbf~eqb ifj ~g zdbrb {brb lb~~ ~ilb~ oz zdrgkd zdber rbnbfz gaabr~, zdbu diqb efnrbi~bj zdb ~ilb~ ou gaabrefk lg{ xrenb~&

Xrxg~b

Efalizegf dekdlu iaabnz~ zdb xrndi~efk xg{br ga zdb n~zgmbr~& Ifj dbrb zdb xrndi~efk xg{br ga mifu n~zgmbr~ e~ lg{& Zg ngqbr zde~ mi`gr ~bkmbfz, zdbu diqb efzrgjnbj iaagrjiolb mbil~, ~g zdiz ez e~ ef rbind ga zdb mi~~b~&

[ifz ^xbneaenizegf

Zdb xbgxlb dbrb fbbj i arebfjlu ifj aimelu rb~zirifz, {dend m~z ob iaagrjiolb agr zdbm&

Kbgkrixden CAN di~ gzlbz~ efzbrfizegfillu ifj ~bll~ xrgjnz~ inngrjefk zg kbgkrixden fbbj~ ga zdb n~zgmbr& _bkegf

@gdgr, Mblici, Fbkbre ^bmoelif, ^blifkgr, [eliuid Xbr~bczif Cili Lmxr, Xbric, Xli Xefifk, Xbrle~, Cbjid, Cblifzif, Zbrbfkkif, ^ioid, ^iri{ic, [eliuid Xbr~bczif Lioif, [eliuid Xbr~bczif Xzri`iui&

Jbf~ezu

Rroif, ^oroif, _ril ifj mifu mgrb&

Jbmgkrixden Ikb

Kbfbrillu zdbrb e~ fg ikb lemez {dend e~ agn~ ou zdb CAN& Zdbu zirkbz ! agn~ gf bind ifj bqbru ikb ga zdb ~gnebzu& Oz agr ~gmbdg{ ef gr gxefegf zdbu zirkbz dbiqelu gf zdb ugfk~zbr i~ ngmxirbj zg zdb mejjlb ! glj ikb&

Kbfjbr 

Kbfbrillu agn~ gf zdb ogzd Milb~ ! Abmilb~ ga zdb ~gnebzu ! ~emelirlu zirkbz zdbm&

Aimelu leab nunlb

Ez agn~b~ gf zdb {dglb aimelu&

^gneil Nli~~

Rxxbr nli~~, xxbr mejjlb ifj lg{br mejjlb nli~~b~ irb agn~bj&

Aimelu ~epb

Aimelu ~epb e~ 9-?, >-:, 2# $mgrb%&

X~undgkrixden Jeqejefk i mircbz efzg jeaabrbfz krgx~ oi~bj gf ~gneil nli~~, leab~zulb, gr xbr~gfilezu ndirinzbre~zen~ e~ nillbj x~undgkrixden ~bkmbfzizegf& CAN jeqejb~ mircbz gf zdb oi~e~ ga x~undgkrixden qireiolb~ lecb0 ^gneil nli~~

Xbr~gfilezu

Obdiqegril

^gneil nli~~- Rxxbr ifj Mejjlb nli~~&

Xbr~gfilezu e~ imoezeg~ ifj izdgrezireif&

Oubr~ gr n~zgmbr irb jeqejbj efzg krgx~ oi~bj gf zdber cfg{lbjkb, izzezjb, ifj ~b gr rb~xgf~b zg i xrgjnz& Obfbaez~ ^gkdz

N~zgmbr~ kbz obfbaez~ argm zdb CAN Xrgjnz& Btimxlb yilezu ga zdb xrgjnz e~ dekd nli~~, qirebzeb~ ga zdb mbf nif n~zgmbr ndgg~b oi~bj gf {diz zdbu lecb ifj mifu mgrb&

R~br ^ziz~

Kbfbrillu, zdb mircbz nif ob ~bkmbfz zg rbklir ~br~ ga zdb CAN xrgjnz& Obni~b ga zdb CAN e~ {bll cfg{f ou Miliu~ei n~zgmbr&

R~ikb _izb

Mircbz nif ob ~bkmbfz efzg dbiqu- ~br krgx~& Zdb go~brqizegf e~ xbgxlb irb xrbabrrbj zg ndgg~b CAN zdbf gzdbr  ai~z aggj obni~b ga mifu gzlbz~ e~ gxbf ill gqbr zdb xlinb iz Miliu~ei&

Lguilzu ^ziz~

Diqb lguil ngf~mbr oi~bj gf jeaabrbfnb ikb, rblekegf, ~gneil nli~~, ifj mifu mgrb&

Oubr _bijefb~~

CAN diqb jeaabrbfnb ~zikb ga rbijefb~~ zg ou i xrgjnz&

^zikb

Lecb~ i{irb, efagrmbj, {ifz ifj efzbfj zg ou&

Mircbzefk Zirkbzefk

Ndgg~efk if ixxrgxreizb mircbz agr i keqbf xrgjnz& Mircbzbr~ ga i keqbf xrgjnz fbbj zg bqilizb zdb jeaabrbfz mircbz ~bkmbfz~ ifj jbnejb {dend ifj dg{ mifu zg ~brqb& Zg jg zde~ baabnzeqblu, zdbu m~z btimefb zdrbb kbfbril ainzgr~0 ~bkmbfz izzrinzeqbfb~~ $e&b&, zdb emxinz ga ngmxbzezgr~%3 ~bkmbfz ~epb ifj krg{zd3 ngmxifu go`bnzeqb~ ifj rb~grnb~& Mircbz zirkbzefk jeaabr~ argm zirkbz mircbzefk ef zdiz i xrgjnz e~ ilrbiju b~ziole~dbj ifj jbne~egf~ m~z ob mijb i~ zg {dend mircbz e~ mg~z ixxrgxreizb agr ez& Ef zirkbz mircbzefk, i ngmxifu aefj~ i mircbz ez {ifz~ zg ~brqb ifj zdbf jbqblgx~ i xrgjnz ixxrgxreizb agr zdiz mircbz&

CAN Zirkbzefk “Zdb xrgnb~~ ga bqilizefk bind mircbz ~bkmbfz―~ izzrinzeqbfb~~ ifj ~blbnzefk z{g ifj mgrb ~bkmbfz~” CAN oi~enillu zirkbz~ n~zgmbr~ lecb  

Ugrfk ndeljbf 0 Ugfk ndeljrbf gazbf lecb zg qe~ez Orkbr Cefk obni~b zdbu kbz  izzrinzbj zg zdb ngmxlembfziru zgu~ {dend Orkbr Cefk xrgqejb~ gf nbrzief mbil~& ^g ugfk ndeljrbf {ezd zdber xirbfz~ qe~ez Orkbr Cefk&

 

^zrjbfz~ 0 ^zjbfz~ argm ngllbkb~ ifj ~ndggl~ {ifz zg ~ize~au zdber emmbjeizb fbbj~ ga bizefk ~g zdbu xrbabr zg kg zg Orkbr Cefk& Il~g zdbu xrbabr ai~z aggj  mgrb zdif dbiqu aggj, ~g zdbu xrbabr Orkbr Cefk&

 

Aimeleb~ 0 Aimeleb~ lecb zg biz-gz mifu zemb~ {ezdgz {i~zefk i lgz ga zemb ifj i~ {bll i~ lgz ga mgfbu, ~g zdbu xrbabr zg kg zg Orkbr Cefk&

 

Glj xbgxlb0 Glj xbgxlb lecb zg diqb lekdz aggj ~g zdbu lecb zg qe~ez Orkbr Cefk&

 

Or~efb~~mbf ifj [gcefk Xbgxlb 0 O~efb~~mbf {dg jg fgz lecb zg {i~zb i lgz ga zemb ifj `~z {ifz zg ~ize~au zdber oi~en fbbj~ ga bizefk ifj jrefcefk&

 

Il~g n~zgmbr~ {dg irb ef i drru ngmb zg orkbr cefk `~z zg ~ize~au zdber oi~en  fbbj~ ga bizefk ifj jrefcefk& Zdbu mg~zlu xrbabr jreqb-zdr gr zicb-i{iu&

Mircbzefk Xg~ezegfefk



“Xg~ezegfefk rbabr~ zg xlinefk i orifj ef zdiz xirz ga zdb mircbz {dbrb ez {ell diqb i aiqgriolb rbnbxzegf ngmxirbj zg ngmxbzefk orifj~”

^roi~d @ief 

“I xrgjnz―~ xg~ezegf e~ zdb xlinb zdb xg~ezegf gnnxeb~ ef ngf~mbr~― mefj~ rblizeqb zg ngmxbzefk xrgjnz~&” Xdelex Cgzlb 

^xbneaen Xrgjnz Izzreozb~ CAN Xrgjnz e~ Rfeyb CAN ~b~ ez~ izzreozb~ zg xg~ezegf ez―~ Xrgjnz $Arebj Ndencbf%&  

Agr i xrgjnz zg gnnxu i nlbir, je~zefnzeqb ifj jb~eriolb xlinb rblizeqb zg, “Ngmxbzefk xrgjnz~ ef zdb mefj~ ga zirkbz ngf~mbr&”

 

Ef CAN abbjoinc e~ zicbf argm zdb n~zgmbr ef grjbr zg cfg{ zdb n~zgmbr  jbmifj~ ifj zdbf emxrgqbmbfz~ irb mijb ef xrgjnz~& CAN agn~b~ gf xrb ifj arb~d aggj ef grjbr zg nrbizb i je~zefnz ifj nlbir xg~ezegf ef zdb mefj~ ga  n~zgmbr~ CAN di~ i ~zrgfk orifj fimb ifj zdbu irb lbijefk zdb mircbz ef arebj ndencbf&

^blbnzefk Mircbz ^bkmbfz~

Oearnizbj Mircbzefk CAN e~ gxbfbj zdb gzdbr ~imb orifj rb~zirifz ill gqbr zdb ngfzru ef Miliu~ei& -

Xrgqejb zdb ~imb xrgjnz zdif mief CAN rb~zirifz&

-

Zdb aliqgr ga zdb xrgjnz ~zell zdb ~imb i~ gzdbr CAN&

-

Zdb ~brqenb jbleqbrbj e~ il~g ~imb zdif gzdbr&

Jeaabrbfzeizbj Mircbzefk CAN micb jeaabrbfzeizbj mircbzefk zdrgkd zdber xrgjnz& 

Zdber xrgjnz e~ nli~~eaebj i~ ngf~mbr xrgjnz i~ ez di~ fg efzbrmbjeizb~&



CAN gaabr~ ~xbneilzu kggj~&



Zdb ~zgnc zrf gqbr ga CAN e~ dekd&



Xrenb ifj yilezu ga zdb xrgjnz e~ il{iu~ ngmxirbj&



Gaabr qirebzu ga xrgjnz efnljb~  

Kggj~ $Orkbr~, Ndencu Mbil~ bzn%

 

^brqenb~ $nlbiflefb~~, yenc ~brqenb, xirzeb~, ifj mbbzefk~%&

Ngfnbfzrizbj Mircbzefk CAN e~ ~xbneilzeb~ iogz zdb arebj ndencbf& CAN ^brqenb Jeaabrbfzeizegf ^brqenb ^zulb ef CAN CAN e~ i ai~z-aggj gzlbz& ^g zdb zuxb ga ~brqenb xrgqejbj zg zdb n~zgmbr~ gqbr  zdbrb e~ “^efklb-Xgefz ~brqenb”& ^efklb-xgefz ~brqenb mbif~ ~brqenb zg zdb n~zgmbr~ argm i ~efklb xgefz& Zdb n~zgmbr~ ~zifj ef i ybb zell zdber ndifnb ngmb~& [dbf zdber  ndifnb ngmb~ zdbu grjbr {diz zdbu {ifz gf zdb ~brqenb ngfzbr~, zdbu xiu ifj zdbf zdbu ngllbnz zdber aggj& Zdb aggj e~ ngf~mbj gf zdb gf zdb xrbme~b~ gr zicbf i{iu& Dbrb oi~enillu zdb ~brqenb e~ iz i ngfzbr {dbrb n~zgmbr~ rbnbeqb i ngmxlbzb mbil gr  je~d ef btndifkb ga ni~d gr zencbz& Dbrb zdb mbf e~ ga lemezbj rifkb, zdb ~brqenb e~ ai~z  ifj {ezd zicb i{iu ainelezu&

Gzdb ^bqenb Xgqejbj   

Jreqb-Zdr0 Ez {i~ efzrgjnbj ef CAN& Ez e~ i agrm ga zicb-i{iu {dbrb zdb n~zgmbr jreqb~ qbdenlb xi~z grjbr, xiumbfz ifj ngllbnzegf xgefz~&

 

Zicb-I{iu0 Ez e~ i zuxb ga ~brqenb {dbrb zdb n~zgmbr grjbr~ ifj e~ ~brqbj argm i ~efklb xgefz, iz ngfzbr, diznd gr ~finc ~zifj, n~zgmbr ngf~mb~ gaa zdb  xrbme~b~&

CAN Xb~gffbl Jeaabbfzeizegf CAN mifikbmbfz e~ zicb nirb zdb yilezu ga ~brqenb xrgqejbj zg zdb n~zgmbr ou0 

Keqb zdb ~ziaa xrinzenil iz gzdbr CAN orifj&



Keqb zdb nli~~ gr mgzeqizb iogz ~brqenb xrgqejbj&

Zdb ~brqenb CAN xrgqejb e~ fizril ifj arebfjlebr zg n~zgmbr {ezd zdb obizeal ~melb ifj {grj&

CAN Lgnizegf Jeaabbfzeizegf

Zdb CAN mg~zlu xlinbj iz roif& ^oroif, rril, ifj mifu mgrb&

Dg{ Mifu CAN Jeaabbfnb~

Ngfar~bj xg~ezegfefk  Lbiqefk oubr~ {ezd i ngfa~bj emikb ga i ngmxifu& Mg~zlu i~ {b cfg{f zdb CAN orifj e~ mgrb zg arebj ndencbf gr ndencbf xrgjnz oz fg{  jiu CAN efzrgjnb zdb fb{ xrgjnz lecb Dgz ifj ^xenu ^dremx zdiz zgzillu jeaabrbfnb zdif zdber grekefil xrgjnz&

_bngmmbfjizegf ifj Ngfnl~egf _bngmmbfjizegf

9& Bqbf zdgkd CAN di~ jbaefbj zdb zirkbz mircbz oz ~zell zdbu fbbj zg rbjbaefb& ?& CAN di~ zg emxrgqb zdber _b~birnd ifj Jbqblgxmbfz& >& CAN zg lggc fbbj ga zdb n~zgmbr~ lecb dbilzd ngf~neg~& :& Zdbu gflu agn~ dekdbr efngmb lbqbl xbgxlb& 2& Linc ga ~xbneaen gxbf ~xinb lecb MnJgfilj 1&

Rflecb MnJgfilj~ zdbu jgf―z olbfj {ezd zdb lgnil nlzril {dbf ez ngmb~ zg efz―l mircbzefk&

Ngfnl~egf CAN e~ i qbru ~zrgfk ndief ga ai~z aggj rb~zirifz~ {ezd mgrb zdif 98,888 rb~zirifz~ ill gqbr zdb {grlj& Obefk ef “Mizrezu ^zikb” ez di~ dekd gxxgrzfezeb~ ga  efzrgjnefk ez~ fb{ xrgjnz~ ifj jbil~& Ef Azrb ez {ell ob btxifjefk ez~ ndief ou efzrgjnefk mgrb gzlbz~ ef Miliu~ei i~ {bll i~ ef gzdbr ngfzreb~& Ifj zdbf, agn~ ga zdber mircbzefk ~zrizbku ~dglj ob inngrjefk zg zdb jeaabrbfz ngfzreb~& Obni~b zdbu xrgqejb Mircbz~ {dend diqb dekd krg{zd rizb gf zdb gzdbr  difj& CAN dij jeaaenlz zemb~ {ezd zdber xrbqeg~ fimb, oz zdbu nimb x {bll ef zdb bfj, {dend keqb~ if efjenizegf zdiz ez e~ ef zdb mircbz zg ~ziu&

Ixxbfjet

Aizdbr ga Cbfzncu Arebj Ndencbf $CAN% Nglgfbl Dirlifj ^ifjbr~

Zdb gljbr CAN lgkg

Nglgfbl―~ Mbf $Xrgjnz%

Zdb fb{b~z CAN lgkg

Nglgfbl―~ Lizb~z

Efjeqejil ifj Aimelu Ngmog Mbil

^finc~ ifj Orkbr~

Oncbz Mbil~

Aimelu Abi~z

T- Mbil

Ndencu mbil

@gm @emiz Bqbrujiu

^ejb Grjbr 

Orbicai~z

Jb~~brz

^ilij

_babrbfnb~

9& CAN Gaaeneil ^ezb {{{&CANMiliu~ei&ngm&mu {{{&CAN&ngm

?& ^nreoj&ngm

>& _b~xgfj argm lguil CAN n~zgmbr~&