January 22, 2017 | Author: formanite | Category: N/A
Australis Institute of Technology and Education BSB51207 Diploma of Marketing
BSBMKG507A Interpret Market Trends and Developments
Information for Learners
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 1 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
BSBMKG507A Developments
Interpret
Market
Trends
and
This unit describes the performance outcomes, skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance, and to prepare market and business forecasts that assist in targeting marketing activities and in drawing up a marketing plan. To achieve competency in this unit learner must demonstrate their ability to:
Interpret trends and market developments Analyse qualitative results Report on market data
They will also be required to demonstrate the following skills and knowledge: Required skills
facilitation and presentation skills to present statistical findings literacy skills to prepare reports containing complex ideas and concepts numeracy skills to use a range of statistical analysis techniques and elementary probability
And knowledge:
economic, social, and industry directions and trends
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 2 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
key provisions of relevant legislation from all forms of government, codes of practice and national standards that may affect aspects of business operations such as: anti-discrimination legislation consumer laws including appropriate state/territory legislation ethical principles marketing codes of practice and conduct such as the Australian Direct Marketing Association (ADMA) Direct Marketing Code of Practice privacy laws Trade Practices Act
software applications especially spread sheets and statistical packages, and use of the internet statistical methods and techniques, and reporting formats
Assessments There are 2 Assessments for this unit
1. in class activities: Learners will be working in class to finish these activities. Learner should refer to learning resources and any other information they have such as handouts, textbooks available in the classroom etc. Learners can discuss the activities with assessor in order to make full and satisfactory responses. All the work should be completed by using Microsoft word, excel etc. or learners may choose to hand write. All activities must be completed to gain Satisfactory results in this assessment. Assessor will supervise learners, while they will finish these activities in class. There will be different session in computer lab to work on this assessment. 2. (Case study project):
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 3 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
This project is based on a case study. Learner will apply their abilities to conduct an analysis of market data in order to determine organisational and competitor business performance, and to prepare market and business forecasts that assist in targeting marketing activities and in drawing up a marketing plan. Learner can use Microsoft word and Excel to finish this assessment. Microsoft excel will be ideal to do all calculation work and report will be prepared by using Microsoft word. Learners may do this in their own time and refer to resources, trainer notes or other handouts for answers. Assessor will explain the assessment expectation in class. Assessment Outcomes
There are two outcomes of assessments: S = Satisfactory and NS = Not Satisfactory (requires more training and experience). Assessor will be marking learner against a competency checklist to ensure learner have met the requirements of each of the relevant competencies. These competency checklists are marked as Satisfactory (S) or Not Satisfactory (NS). The final outcome of the unit will be “Competent” or “Not Yet Competent”. Learner is required to attempt all questions. Learner is advised that they are likely to be asked to personally demonstrate their assessment work to their trainer to ensure that the relevant competency standards are being met. Learner will be provided with feedback throughout the course to check their progress. Assessment and appeals Learner work will be assessed against the performance criteria outlined on this results sheet to ensure you have met the requirements. Learner must put his/her name and learner ID number on the cover sheet and make sure it is returned with Learner work. Learner will be provided with the opportunity to make his/her own comments and sign the cover sheet along with assessor if Learner agrees on the result. Should Learner be deemed not satisfactory by his/her assessor and require re-assessment learner will be informed of the process. If the learner feel the decision made by his/her assessor was not correct please refer to your learner handbook for information on the assessment appeals process and the steps you are required to undertake to lodge an appeal.
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 4 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Australis Institute of Technology and Education BSB51207 Diploma of Marketing
ASSESSMENT 1 BSBMKG507A Interpret Market Trends and Developments LEARNER NAME LEARNER ID
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 5 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments Term Unit Duration
Learner Declaration: Re-Assessment & Academic Appeal Procedures are explained in the Learner Handbook.
Your assessor will discuss the following areas with you. They should be ticked off once you are confident that you have understood the information and procedures regarding this assessment. o Purpose and outcomes of the assessment process o Relevant units of competency o Appeals process o Confidentiality and security of information o Special needs/Additional information Declaration: I have read the Australis Institute of Technology and Education Learner’s handbooks and I understand all the rules and guidelines for undertaking assessments. I give permission for my assessment material/evidence to be used in the auditing, assessment validation & moderation Process”. Learner ------------------------------------------------------------------------------
Name:
Learner Signature: _____________________________________ ______________________________________
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 6 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
Date:
BSBMKG507A Interpret Market Trends And Developments Date: ____________________
ASSESSMENT 1 In Class Activities Overview The objective of this assignment is to develop skills and knowledge to conduct an analysis of market data in order to determine organisational and competitor business performance, and to prepare market and business forecasts that assist in targeting marketing activities and in drawing up a marketing plan Learners will be assessed on their skills of:
Interpret trends and market developments Analyse qualitative results Report on market data
Instructions
This is an individual assessment. The activities in this assessment should be completed in class under your assessor’s supervision and by the due date mentioned in assessment schedule.
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 7 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
You may refer to your reference material and other resources to complete the task.
If you are unsure about any questions your assessor can clarify.
Assessment should be completed as per the due date in assessment schedule. When you have completed the assessment, advise your assessor who will then collect it from you.
This assessment must be submitted with completed assessment cover sheet.
Discuss the activities with your Assessor in order to make full and satisfactory responses. All activities must be completed to gain satisfactory result in this assessment.
Submission Task is due on the date specified by your assessor which is also mentioned in assessment schedule. Any variations to this arrangement must be approved in writing by your assessor. Submit this assessment document with any required evidence attached. Late submissions will not be accepted without any valid reason. Any late submission without valid reason will be deemed as Not Yet Competent for the Unit. A learner who has compelling reasons for late submission should apply for an extension in advance or as soon as possible. Please refer to your student handbook for more details on assessment submission and appeal process.
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 8 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
CLASS ACTIVITIES: Activity 1 Do some research about insurance companies in Australia, by using statistical analysis which may involve charts, curves, graphs and spreadsheets, interpret all the market trends and developments about insurance industry in your own words? After interpreting, discuss, what are the potential impacts of these trends and developments on Businesses. (PC-1.1 & 1.2)
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 9 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Activity 2: Calculate the mean, median, mode standard deviation and co-efficient of variation. (Pc-1.3) The monthly charges for using the tolls from two suburbs are: Cost of toll($) 30 < 60 60 < 90 90 < 120 120 < 150 150 < 180 180 < 210 210 < 240 240 < 270 270 < 300
Danden ong 40 124 192 101 30 7 3 2 1
Franksto n 10 60 131 122 81 42 28 15 11
Calculate the mean, median, mode standard deviation and co-efficient of variation. You can use excel or you can calculate manually.
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 10 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 11 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Read the following case study and answer following activities based on that. ALDI supermarkets continue to go from strength to strength, quadrupling their customer base over the last eight years from under a million to 4.2 million people shopping there in an average four-week period. While this falls a long way short of the 8.8 million customers shopping at Coles or the 9.5 million at Woolworths, ALDI’s long-term gains in terms of market share indicate that the European supermarket chain is on the up and up. As of December 2013, Roy Morgan’s Supermarket Currency report placed ALDI in the Top 3 of supermarkets in terms of market share. Accounting for 10.3% of all grocery dollars, ALDI surpassed even IGA (9.5%). At 39.0%, Woolworths still maintains the largest slice of the pie, while Coles continued to improve, achieving its highest market-share proportion since March 2008 at 33.5%.
Proportion of all grocery dollars spent at each supermarket
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 12 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Source: Roy Morgan Single Source (Australia), January 2005 December 2013, latest 12 months to December 2013 n= 14,006.Base: Grocery Buyers 14+ Warren Reid, Group Account Manager – Consumer Products, Roy Morgan Research, says: “Despite the long-standing dominance of Coles and Woolworths, ALDI have shown that it’s not a two-horse race. More importantly, ALDI’s popularity also suggests that there are opportunities for other international supermarket giants to successfully enter the Australian grocery market.
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 13 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
“While ALDI’s increase in market share over the last eight years may seem like a slow burn, they’ve actually secured a sizeable chunk of the $82 billion grocery market. It’s not that Metcash/ IGA are any less important to consider, but they haven’t made the same kind of gains over the last few years. “Despite Woolworths posting above-average sales in their latest quarter, this hasn’t had any noticeable impact on their market share, as Coles continues to close the gap, and ALDI continues to grow.” Activity 3: To review business performance of Aldi, Woolworths and Coles, conduct a qualitative analysis from above comparative market information, analyse this market information and do Aldi’s SWOT analysis. Do some more research and discuss how marketing activities of Aldi are helping them to achieve higher market share. (PC-1.4, 1.5, 2.1)
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 14 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 15 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Activity 4: Research about Aldi products and services and identify any products or services which are not matching their sales benchmark (under-performing) or which are beyond their expectations (over performing). Also forecast Australian grocery market needs based on current grocery market information. (PC-2.2 & 2.3)
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 16 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 17 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Activity 5: Prepare four to five slides about grocery providers in Australia, while comparing their market share, and make sure you identify any issues or potentials problems related with this presentation along with using a formal content, format and details for this presentation. In your presentation also discuss key provisions of relevant legislation from all forms of government, codes of practice and national standards that may affect aspects of business operations. (Pc-3.1, 3.2, 3.3)
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 18 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
ASSESSMENT MAPPING RECORD SHEET Did the learner ELEMENT 1. Interpret trends and market development s
PERFORMANCE CRITERIA
1. 1
1. 2
1. 3
1. 4
1. 5
6. Analyse qualitative
2. 1
Use statistical analysis of market data to interpret market trends and developments Analyse market trends and developments for their potential impact on the business Use measures of central tendency or dispersion and correlations between sets of data for quantitative interpretation of comparative market data Perform qualitative analysis of comparative market information as a basis for reviewing business performance Analyse the market performance of existing and potential competitors and their products or services, to identify potential opportunities or threats Analyse performance data from all areas of the
&
TASK
Trainer to indicate “S” or “NS”
Needs Improvement s
Assessm ent
1st
Task mapping
S / NS
√ ×
Activity 1
Activity 1
Activity 2
Activity 3
Activity 3
Activity 3
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 19 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
2nd
BSBMKG507A Interpret Market Trends And Developments
results
2. 2
2. 3
9. Report on market data
3. 1 3. 2
3. 3
business to determine success of marketing activities Identify over-performing and under-performing products and services to be considered for redevelopment or withdrawal Forecast existing and emerging market needs based on information available using forecasting techniques Prepare, plot and interpret data for visual presentation Assess visual presentation for potential problems, and take any necessary corrective action Report on analysis of market data to meet organisational requirements in terms of content, format, level of detail and scheduling
Required skills: During Assessment activities did the learner
facilitation and presentation skills to present statistical findings literacy skills to prepare reports containing complex ideas and concepts
Activity 4
Activity 4
Activity 5
Activity 5
Activity 5
Trainer to indicate “S” or “NS Assessment Task Mapping Activity 1
S / NS
Needs Improvements 1st 2nd
Activity 3 and 4
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 20 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Required skills: During Assessment activities did the learner numeracy skills to use a range of statistical analysis techniques and elementary probability Required Knowledge :Did the learner
Trainer to indicate “S” or “NS Activity 2 and 3
Trainer to indicate “S” or “NS Assessment Task Mapping
economic, social, and industry directions and trends
key provisions of relevant legislation from all forms of government, codes of practice and national standards that may affect aspects of business operations such as:
Needs Improvements
S / NS
Needs Improvements 1st
Activity 1 and 4
anti-discrimination legislation
Activity 5
consumer laws including appropriate state/territory legislation
Activity 5
ethical principles
Activity 5
marketing codes of practice and conduct such as the Australian Direct Marketing Association (ADMA) Direct Marketing Code of Practice
Activity 5
privacy laws
Activity 5
Trade Practices Act
Activity 5
software applications especially spread sheets and statistical packages, and use of the internet
Activity 2
statistical methods and techniques, and reporting formats
Activity 1, 2 and 3
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 21 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
2nd
BSBMKG507A Interpret Market Trends And Developments
CRITICAL ASPECT OF EVIDENCE
Trainer to indicate “S” or “NS”
Required Evidence Critical aspects for assessment and Assessment Task evidence
S / NS
Evidence of the ability to:
applying a range of statistical techniques to analyse market trends and developments, current marketing Activity 1, 2, 3 and 4 performance and comparative market information
documenting analysis of market data including visual presentation of Activity 5 findings
Employability / generic Skills feedback
The following employability Skills have been integrated into the assessments which relate to this unit of competency- Communication, Team work, Problem solving, Initiative and enterprise, Planning and Organizing, Self-management, Learning, Technology
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 22 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Assessment one summary and Feedback Unit of Competence Learner’s Name
BSBMKG507A Interpret Market Trends And Developments
Learner’s ID Assessor’s Name Date of assessment Assessments Class activities
Learner Result
□ Satisfactory
□
Not Satisfactory
□
Not Completed
Feedback to student:
Is re-assessment required?
Yes
No
Assessor signature:
Date:
Student signature:
Date:
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 23 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 24 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Australis Institute of Technology and Education BSB51207 Diploma of Marketing
ASSESSMENT 2 BSBMKG507A Interpret Market Trends and Developments LEARNER NAME LEARNER ID Term Unit Duration
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 25 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Learner Declaration: Re-Assessment & Academic Appeal Procedures are explained in the Learner Handbook.
Your assessor will discuss the following areas with you. They should be ticked off once you are confident that you have understood the information and procedures regarding this assessment. o Purpose and outcomes of the assessment process o Relevant units of competency o Appeals process o Confidentiality and security of information o Special needs/Additional information Declaration: I have read the Australis Institute of Technology and Education Learner’s handbooks and I understand all the rules and guidelines for undertaking assessments. I give permission for my assessment material/evidence to be used in the auditing, assessment validation & moderation Process”. Learner ------------------------------------------------------------------------------
Name:
Learner Signature: _____________________________________ ______________________________________
Date: ____________________
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 26 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
Date:
BSBMKG507A Interpret Market Trends And Developments
ASSESSMENT 2 Overview The objective of this assignment is to develop skills and knowledge to conduct an analysis of market data in order to determine organisational and competitor business performance, and to prepare market and business forecasts that assist in targeting marketing activities and in drawing up a marketing plan Learners will be assessed on their skills of: • • •
Interpret trends and market developments Analyse qualitative results Report on market data
Instructions
This is an individual assessment. The questions in this assessment should be completed within the scheduled time as mentioned in assessment schedule.
All assessment questions must be completed to gain satisfactory results in this assessment.
Learners are required to type/write their answers in their own words, cut and pasting from the internet will not be accepted .Please refer to student handbook on learner plagiarism policy.
Assessor may conduct an oral questioning of Learner’s research (so make sure learner remember what they write/type).
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 27 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
If Learners are unsure about any questions assessor can clarify.
All work must be typed up. Learners can use Microsoft word and excel to complete this assessment.
When you have completed the assessment, advise the assessor who will then collect it from Learner. You must complete the tasks by the due date mentioned in assessment submission schedule.
This assessment must be submitted with completed assessment cover sheet.
Submission Task is due on the date specified by the assessor. Any variations to this arrangement must be approved in writing by the assessor. Submit this document with any required evidence attached. Late submissions will not be accepted without any valid reason. Any late submission without valid reason will be deemed as Not Yet Competent for the Unit. A learner who has compelling reasons for late submission should apply for an extension in advance or as soon as possible. Please refer to your student handbook for more details on assessment submission and appeal process.
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 28 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Case study Project: Suppose you are working as marketing manager in one of the big car companies (Toyota, Holden, Ford, Mitsubishi etc.) in Australia. You are given a task to interpret Market trends and developments about car Industry in Australia. Please refer to the following link about automotive or car industry and then prepare a report and presentation, while answering following tasks: http://www.industry.gov.au/industry/automotive/Statistics/Docum ents/KeyAutomotiveStatistics2012.pdf
Task 1: Look at the automotive industry data and conduct a statistical analysis of this data and identify any new market trends or developments. Also briefly explain how new market trends and developments are impacting automotive industry businesses. (Pc-1.1, 1.2)
Task 2: Look at page 20 of the automotive industry report and calculate mean, median and mode for different car firms from 2002 to 2012, also after calculation do a quantitative interpretation of this market data (i.e. which company is selling more etc.) (Pc-1.3)
Task 3: To review business performance of the seven car companies (from report) do a qualitative analysis of comparative market information. (Pc-1.4)
Task 4:
After reading the report, analyse the market performance of car companies (in terms of sale, revenue, profit, market share etc.). Conduct SWOT analysis of any two car companies. (Pc-1.5)
Task 5: Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 29 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Do some research about Toyota and Holden and discuss which marketing activities are helping these car companies to achieve their goals. (Pc-2.1)
Task 6: Look at page 21 of automotive industry report about Cars market share by sales volume and market share by segment and identify over performing and underperforming cars, which car companies may think to redevelop or withdraw. After analysing this report forecast cars market needs by using any forecasting techniques. (PC-2.2 & 2.3)
Task 7: After interpreting market trends and developments and analysing qualitative data, prepare and deliver a presentation in from of your class and trainers assuming them as the management of the car company. Use table, graphs, pie charts etc. to make data more presentable. Make sure you are ready in advance to present, (set up the projector and other required equipment in advance) Make sure your report and power point slides meet content, format, level of details scheduling of your business. (PC-3.1, 3.2 & 3.3) Presentation Guidelines
Explain goals, objectives, benefits and issues related with networking Key provisions of relevant legislation from all forms of government, codes of practice and national standards that may affect aspects of business operations. Organizing presentation content in the precise manner Handle the Q&A session (It is a requirement of this task that students should prepare questions in advance and ask questions to the presenter) Each student presents for 15 min. You must develop PowerPoint slides and submit the copy of slides to your trainer
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 30 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
ASSESSMENT MAPPING RECORD SHEET Did the learner ELEMENT 10. Interpret trends and market development s
PERFORMANCE CRITERIA
1. 1
1. 2
1. 3
1.
Use statistical analysis of market data to interpret market trends and developments Analyse market trends and developments for their potential impact on the business Use measures of central tendency or dispersion and correlations between sets of data for quantitative interpretation of comparative market data Perform qualitative
&
TASK
Trainer to indicate “S” or “NS”
Needs Improvement s
Assessm ent
1st
Task mapping
S / NS
Task 1
Task 1
Task 2
Task 3
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 31 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
2nd
BSBMKG507A Interpret Market Trends And Developments
4
1. 5
15. Analyse qualitative results
2. 1
2. 2
2. 3
18. Report on market data
3. 1 3. 2 3. 3
analysis of comparative market information as a basis for reviewing business performance Analyse the market performance of existing and potential competitors and their products or services, to identify potential opportunities or threats Analyse performance data from all areas of the business to determine success of marketing activities Identify over-performing and under-performing products and services to be considered for redevelopment or withdrawal Forecast existing and emerging market needs based on information available using forecasting techniques Prepare, plot and interpret data for visual presentation Assess visual presentation for potential problems, and take any necessary corrective action Report on analysis of market data to meet organisational requirements in terms of content, format, level of
Task 4
Task 5
Task 6
Task 6
Task 7
Task 7
Task 7
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 32 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
detail and scheduling Required skills: During Assessment activities did the learner
facilitation and presentation skills to present statistical findings literacy skills to prepare reports containing complex ideas and concepts numeracy skills to use a range of statistical analysis techniques and elementary probability Required Knowledge :Did the learner
Trainer to indicate “S” or “NS Assessment Task Mapping Task 1 and 7
S / NS
Needs Improvements 1st 2nd
Task 4,5 and 6
Task 2 and 3
Trainer to indicate “S” or “NS Assessment Task Mapping
S / NS
Needs Improvements 1st
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 33 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
2nd
BSBMKG507A Interpret Market Trends And Developments
Required skills: During Assessment activities did the learner economic, social, and industry directions and trends
Trainer to indicate “S” or “NS Task 4
key provisions of relevant legislation from all forms of government, codes of practice and national standards that may affect aspects of business operations such as: anti-discrimination legislation consumer laws including appropriate state/territory legislation ethical principles marketing codes of practice and conduct such as the Australian Direct Marketing Association (ADMA) Direct Marketing Code of Practice privacy laws Trade Practices Act
Task 7
software applications especially spread sheets and statistical packages, and use of the internet
Task 2 and 3
statistical methods and techniques, and reporting formats
Task 1 and 3
CRITICAL ASPECT OF EVIDENCE
Needs Improvements
Trainer to indicate “S” or “NS”
Required Evidence Critical aspects for assessment and Assessment Task evidence
S / NS √ ×
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 34 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Evidence of the ability to:
applying a range of statistical techniques to analyse market trends and developments, current marketing Task 1, 2, 3, 4 and 6 performance and comparative market information
documenting analysis of market data including visual presentation of Task 7 findings Employability / generic Skills feedback
The following employability Skills have been integrated into the assessments which relate to this unit of competency- Communication, Team work, Problem solving, Initiative and enterprise, Planning and Organizing, Self-management, Learning, Technology
Presentation marking guide
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 35 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Record of assessment by observation/demonstration
Template
Unit of Competence Learner’s Name Learner’s ID Assessor’s Name Observation During the presentation, did the learner:
Effective Introduction includes report requirement.
Use of Voice projection Skills
Appropriate eye contact
Appropriate body language
Use of visual aids
Involved audience by using active questioning skills.
Addressing questions from audience and demonstrated understanding and active listening skills.
use of language and concepts appropriate to cultural differences
S N/A
NS Comments
which
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 36 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Record of assessment by observation/demonstration
Template
Unit of Competence Learner’s Name Learner’s ID Assessor’s Name Observation During the presentation, did the learner:
Effective Introduction includes report requirement.
Use of Voice projection Skills
Appropriate eye contact
Appropriate body language
Use of visual aids
Involved audience by using active questioning skills.
Addressing questions from audience and demonstrated understanding and active listening skills.
use of language and concepts appropriate to cultural differences
S N/A
NS Comments
which
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 37 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Record of assessment by observation/demonstration
Template
Unit of Competence Learner’s Name Learner’s ID Assessor’s Name Observation During the presentation, did the learner:
Effective Introduction includes report requirement.
Use of Voice projection Skills
Appropriate eye contact
Appropriate body language
Use of visual aids
Involved audience by using active questioning skills.
Addressing questions from audience and demonstrated understanding and active listening skills.
use of language and concepts appropriate to cultural differences
S N/A
NS Comments
which
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 38 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Record of assessment by observation/demonstration
Template
Unit of Competence Learner’s Name Learner’s ID Assessor’s Name Observation During the presentation, did the learner:
Effective Introduction includes report requirement.
Use of Voice projection Skills
Appropriate eye contact
Appropriate body language
Use of visual aids
Involved audience by using active questioning skills.
Addressing questions from audience and demonstrated understanding and active listening skills.
use of language and concepts appropriate to cultural differences
S N/A
NS Comments
which
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 39 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Record of assessment by observation/demonstration
Template
Unit of Competence Learner’s Name Learner’s ID Assessor’s Name Observation During the presentation, did the learner:
Effective Introduction includes report requirement.
Use of Voice projection Skills
Appropriate eye contact
Appropriate body language
Use of visual aids
Involved audience by using active questioning skills.
Addressing questions from audience and demonstrated understanding and active listening skills.
use of language and concepts appropriate to cultural differences
S N/A
NS Comments
which
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 40 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Record of assessment by observation/demonstration
Template
Unit of Competence Learner’s Name Learner’s ID Assessor’s Name Observation During the presentation, did the learner:
Effective Introduction includes report requirement.
Use of Voice projection Skills
Appropriate eye contact
Appropriate body language
Use of visual aids
Involved audience by using active questioning skills.
Addressing questions from audience and demonstrated understanding and active listening skills.
use of language and concepts appropriate to cultural differences
S N/A
NS Comments
which
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 41 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
BSBMKG507A Interpret Market Trends And Developments
Assessment two Summary and Feedback Unit of Competence Learner’s Name
BSBMKG507A Interpret Market Trends and Developments
Learner’s ID Assessor’s Name Date of assessment Assessments Case study project
Learner Result
□ Satisfactory
□
Not Satisfactory
□
Not Completed
Feedback to student:
Is re-assessment required?
Yes
No
Assessor signature:
Date:
Student signature:
Date:
Issue Date: June 2014 Review Date: June 2015 Authorised by: Sonal Bhatt V 1.0 Developed By; Marketing BSBMKG507A Page 42 of 42 Deptt. AUSTRALIS INSTITUTE OF TECHNOLOGY AND EDUCATION,Level 2, 25 George Street, Parramatta, NSW 2150. Phone: +61 2 9633 1222 Fax: +61 2 9633 1888,Email:
[email protected] www.australisinstitute.nsw.edu.au ABN 17 120 701 911,RTO ID: 91630 CRICOS ID: 03173K
