ASOCIACION BENEFICA PRISMA Tara Apurimac Rotafolio de Comercializacion

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A.B. PRISMA Carlos Gonzáles 251 Urb. Maranga. Lima 32 - Perú Teléfono: 616-5500 web site: www.prisma.org.pe Contacto: Ing. Cecilia Flores Fernández Gerente de Producción y Comercialización Agrícola Dirección de Desarrollo Económico Tlf. 616-5500 anexo 293 e-mail: cfores@pr [email protected] isma.org.pe web site: www.samconet.pe

La publicación publicación de este manual manual se ha realizado realizado en el marco del Proyecto “Fortalecimiento y Articulación de la Cadena Productiva de Tara con Calidad Competitiva y Acceso a los Mercados de Exportación, en las Provincias de

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La cadena productiva de Tara

Proveedores de

Productores de

Consumidores

Insumos

Tara

Finales

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La cadena productiva de Tara Idea fuerza: Una cadena productiva es el circuito de comercialización de un producto: desde su producción, pasando por su acopio, hasta su distribución y venta al consumidor fnal.

Sugerencia didáctica Analiza la cadena productiva tara en Apurimac

Fortalezas Insumos

productores

consumidores

Debilidades

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Plan de mercadeo para Productores: Producto y Marca

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Idea fuerza Put: S bus bus  u “nicho de  mercado”. P jpl u uv g  t  u uv  pqu p   t. L : es u b, b  b s t, t, l y  fál ó. es l  l qu vs  ps  l .

Sugerencia didáctica Contestar colectivamente las siguientes preguntas: 1.DefneelnichodeMercadoparalapro 1.DefneelnichodeMercadoparalaproducción de tara

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La cadena productiva de Tara Precio y Posicionamiento

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Idea fuerza P: es s stbl  u p just, pttv y  qu j gs  l gzó. Pst s bus u lug  ptt  l t  ls lts y qu u ust put.

Sugerencia didáctica 1. Hacer cálculo de precio. 2. Completar la información

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La cadena productiva de Tara Empaque y Calidad

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Idea fuerza el  pg l. es necesario defnir qué es “cal“cal” p ls lts. est  pu s lpz, sló  pstó,  u zl  fts lts. c u bu l s pu lg l FideLiZacion  ls lts, s  qu ls lts compren nuestra marca SIEMPRE.

Sugerencia didáctica Realizar un debate con las siguientes pre-

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La cadena productiva de Tara Plaza y Distribución

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Idea fuerza nsts   qus ls vs  v ust t. es , qus s usts clientes y con qué medios vamos  lz ust put, s , ó v  llg  ls lts s ust t  puó.

Sugerencia didáctica

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La cadena productiva de Tara Promoción y publicidad

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Idea fuerza T put b s p y fu p qu l z ls lts ptls.

Sugerencia didáctica Medios de Distribución Enviar muestras

Fortalezas

Debilidades

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La cadena productiva de Tara Plan General de Manejo Forestal ¿Qué es?

Es un registro de la plantación o bosque natural, en este caso de Tara.

¿Para qué sirve?

Para el cálculo del rendimiento por planta. El manejo sostenible del recurso forestal evita la disminución de la diversidad biológica.

Periodo de vigencia

Aproximadamente Aproximada mente de 7 a 20 años

¿Quiénes lo elaboran?

Profesionales inscritos en el Registro de Consultores del INRENA.

Qué partes contiene

1. Información de manejo forestal 2. Ubicación georeferencial de las áreas con plantación natural

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Idea fuerza el Pl gl  j fstl s u gst  l pltó  bsqu tul,  st s  T. Sv   p l álul l t p   plt. el j sstbl l us fstl vt l suó  l vs blóg.

Sugerencia didáctica Contestar las siguientes preguntas adaptán-

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La cadena productiva de Tara Autorización para elaprovechamientode productos forestales ¿Qué es?

Es un registro de la plantación o bosque natural, en este caso de Tara.

¿Para qué sirve?

Para el cálculo del rendimiento por planta. El manejo m anejo sostenible del recurso forestal evita la disminución de la diversidad diversidad biológica.

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Idea fuerza L autzó p l pvt  puts fstls s l ps  pvt l   put v s  t, sv   p p lz l vt l  put v  t s.el j ss-

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La cadena productiva de Tara Guía de tr transporte ansporte forestal

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Idea fuerza L Guí  tspt fstl s u ut qu t  fmación ofcial sobre la tara que se está tspt, sv p tsl l v  t s  vl l.

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Trusted by over 1 million members

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Trusted by over 1 million members

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Trusted by over 1 million members

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La cadena productiva de Tara Guía de remisión - remitente

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Trusted by over 1 million members

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Trusted by over 1 million members

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Trusted by over 1 million members

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Trusted by over 1 million members

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Idea fuerza es u ut l  l qu s ví ls ís sl-