Artikel - Experiential Marketing

June 13, 2019 | Author: Ikhwan Fahri | Category: N/A
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Artikel yang menguraikan konsep experiential marketing dan penerapannya. Artikel ini juga memberikan saran dalam penerap...

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PMOL JGAL PLRP; OLAMA^\ME OGA\EIOMRI( PLMA VGTO # RPTMPLFI AMTOLPIEF

AMTOLPIEF ; @IALERI DMT\ @MHMA ^LAMRMTME

AMTOLPIEF LZ^LTILEPIMH; Mdrptmo

@ialeri Dmt| @mhma ^lamrmtme

@mj|h|( olpiom r|mp| ~tg`|o mome `i~mrmtome( amom mr~lo ymef `ipgekghome mfmt ~tg`|o pltrld|p dirm hmo| `i ~mrmtme m`mhmj b|o|~ `lefme ala~tgagriome

clmp|tl 

*omtmopltirpio( ricmp( mpm| biti!biti) `me dlelcip  *amecmmp mpm| olf|emme)% Pm~i( rlomtmef iei clmp|tl  `me dlelcip rmkm dlelcip  rmkm pltom`mef dlh|a mr~lo clmp|tl `me dlh|a b|o|~ |ep|o alad|mp ~tg`|o dirm lzirp  `i ~mrmt( omtlem omtlem plteympm ~mtm ~lrmief ~lrmief dirm aleit| mpm| dmjome dmjome aleymami ~tg`|o ymef oipm k|mh ol ~mrmt% Ola|`ime a|eb|hmj jmh!jmh ymef iepmefidhl  rl~ltpi ~lhmymeme mpm| rltsibl 

ymef

`ijmtm~ome `m~mp alad|mp clmp|tl  `me dlelcip  ~tg`|o dirm &hldij dltamoem& `i dlemo oger|ale% Ema|e jmh ip|~|e rmmp iei rltiefomhi `imeffm~ k|fm amrij dlh|a alam`mi( alefiefmp rlamoie jmti piefomp oga~lpiri rlamoie olpmp `me oga~hlor% oga~hlor% Hmh| m~m m~m hmfi ymef dirm `ihmo|ome |ep|o |ep|o ala~ltpmjmeome ala~ltpmjmeome mpm| dmjome aleiefompome aleiefompome amtolp rjmtl  `me ~tgcipmdihipmr 7

IOJVME CMJTI

Kmvmdmeeym dltomipme `lefme alagti oger|ale% M~momj ~tg`|o ymef `i~mrmtome `m~mp

424>9>66

alebi~pmome olemefme ymef ie`mj dmfi ~lhmeffme oipm7 M~momj ~tg`|o pltrld|p dirm alhlomp `i jmpi `me ~ioitme ~mtm oger|ale7 @mti rip|hmj a|eb|h irpihmj Lz~ltilepimh  Amtolpief ( ymip| r|mp| ~le`lompme ~le`lompme ~lamrmtme ymef alef|~mymome alef|~mymome mfmt ~mtm oger|ale alaihioi r|mp| ~lefmhmame ymef pmo plth|~mome olpiom mome( rl`mef( mpm| rlplhmj aladlhi r|mp| ~tg`|o% Bmtmeym Bmtmeym m`mhmj `lefme aleylep|j riri lagrigemh oger|ale oger|ale hldij `mhma hmfi( `me `me d|ome jmeym jmeym rlol`mt riri riri tmrigemheym%

Aleflemh Lz~ltilepmh Amtolpief 

Am fLz~ltilepimh irplt ir plt Plo Plo heg eghgf hgf i ` mrltief e Dir Direir eir Ie`|r Ie`| rpt ptii rldmfmi r|mp| dlep|o iohme @i amrm hmh|( irpihmj `irmhmjpmcritome Lz~ltilepim Amtolpief  ymef aleffmadmtome ~lefmhmame oger|ale pltjm`m~ r|mp| ~tg`|o% \ep|o alefjie`mti Olplemfmhirptiome olrmhmjme `mhma ~lemcritme pltrld|p amom ogerl~ ymef jmt|r `i~mjmai plthldij `mj|h| m`mhmj Rlo ghm j Plo eio Lhlo Lhlo pt ptg g ` m e Iecgta Iecgta m piom ~ltdl`mme ~lefltpime $iohme$ `lefme $~lamrmtme%$ Iohme `m~mp `i~mjmai rldmfmi Ierpip|p Ier pip|p Plo eg eghgf hgf i Dm Dm e` |ef

DME@\EF!4>>9

Olama~|me Oga|eiomri( Plma Vgto # Rptmplfi Amtolpief

LZ^LTILEPIMH AMTOLPIEF ; @IALERI DMT\ @MHMA ^LAMRMTME

Mdrptmo @mj|h|( olpiom r|mp| ~tg`|o mome `i~mrmtome( amom mr~lo ymef `ipgekghome mfmt ~tg`|o pltrld|p dirm hmo| `i ~mrmtme m`mhmj b|o|~ `lefme ala~tgagriome

clmp|tl 

*omtmopltirpio) `me dlelcip  *amecmmp)% Pm~i( rmmp iei mr~lo clmp|tl  `me dlelcip  rmkm lzirp  `i ~mrmt( omtlem plteympm ~mtm pltom`mef dlh|a b|o|~ |ep|o alad|mp ~tg`|o dirm lzirp `i ~lrmief dirm aleit| aleit| mpm| dmjome aleymami ~tg`|o ymef ymef oipm k|mh ol ~mrmt% Ola|`ime Ola|`ime iepmefidhl  rl~ltpi ~lhmymeme mpm| rltsibl ymef rltsibl  ymef `ijmtm~ome `m~mp a|eb|hmj jmh!jmh ymef iepmefidhl rl~ltpi clmp|tl  `me dlelcip ~tg`|o dlelcip  ~tg`|o dirm &hldij dltamoem& `i dlemo oger|ale% Ema|e alad|mp clmp|tl `me Ema|e jmh ip|~|e rmmp rmmp iei rltiefomhi k|fm `imeffm~ amrij dlh|a alam`mi( alefiefmp alefiefmp rlamoie jmti piefomp oga~lpiri oga~lpiri rlamoie olpmp `me `me oga~hlor% Hmh| m~m hmfi ymef dirm `ihmo|ome `ihmo|ome rjmtl `me ~tgcipmdihipmr 7 |ep|o ala~ltpmjmeome ala~ltpmjmeome mpm| dmjome aleiefompome amtolp rjmtl `me Kmvmdmeeym dltomipme `lefme alagti oger|ale% M~momj ~tg`|o ymef `i~mrmtome `m~mp alebi~pmome olemefme ymef ie`mj dmfi ~lhmeffme oipm7 M~momj ~tg`|o pltrld|p dirm alhlomp `i jmpi `me ~ioitme ~mtm oger|ale7 @mti rip|hmj a|eb|h irpihmj Lz~ltilepimh  Amtolpief ( ymip| r|mp| ~le`lompme ~le`lompme ~lamrmtme ymef alef|~mymome alef|~mymome mfmt ~mtm oger|ale alaihioi r|mp| ~lefmhmame ymef pmo

plth|~mome

olpiom

mome(

rl`mef( mpm| rlplhmj aladlhi r|mp| ~tg`|o% Bmtmey `lefme alemtio *mpptmbp  *mpptmbp ) riri lagrigemh oger|ale hldij `mhma( rljieffm m`m

tmrm

plthidmp

*lefmfl  *lefmfl )

oger|ale |ep|o aleiad|home jmrtmp

*lzbipl  *lzbipl )

dltiepltmori

`lefme ~tg`|o%

Aleflemh Lz~ltilepimh Amtolpief  @i amrm hmh|( irpihmj Lz~ltilepimh Amtolpief  rltief `irmhmjpmcritome rldmfmi r|mp| dlep|o iohme ymef aleffmadmtome ~lefmhmame oger|ale pltjm`m~ r|mp| ~tg`|o% \ep|o A m t o l p i e f L z ~ l t i l e p i m h ; @ i a l e r i D m t | @ m h m a ^l a m r m t m e  

=

Olama~|me Oga|eiomri( Plma Vgto # Rptmplfi Amtolpief

alefjie`mti olrmhmjme `mhma ~lemcritme pltrld|p amom ogerl~ ymef jmt|r `i~mjmai plthldij `mj|h| m`mhmj ~ltdl`mme ~ltdl`mme ~lefltpime ~lefltpime $iohme$ `lefme `lefme $~lamrmtme$% $~lamrmtme$% Iohme `m~mp `i~mjmai rldmfmi rlpim~ olfimpme ymef `ihmo|ome |ep|o alefiecgtamriome mptid|p ~tg`|o dtme` ) mpm| omtmopltirpio altlo **dtme` 

pme~m rlbmtm h|fmr alefjmt|rome oger|ale |ep|o

alefmadih pie`mome pltjm`m~ ~tg`|o ymef `iiohmeome% Rl`mefome ~lamrmtme `m~mp `i~mjmai rldmfmi rlfmhm olfimpme ymef `ihmo|ome `lefme p|k|me |ep|o ale`m~mpome tlr~ge mpm| pie`mome pltplep| `mti oger|ale pltjm`m~ ~tg`|o ymef `i~mrmtome% @lefme alefmb| `mti dltdmfmi hipltmp|t( Lz~ltilepimh Amtolpief  `m~mp `i`lcieiriome rldmfmi kleir ~lamrmtme ymef alefj|d|efome ~tg`|o `lefme oger|aleeym rlbmtm ~gripic ~m`m dldltm~m mr~lo( pi`mo jmeym pltdmpmr ~m`m hgfiom( plpm~i k|fm ~m`m lagri `me ie`ltm oger|ale( rljieffm r|mp| ~tg`|o'altlo `m~mp hldij `iiefmp ghlj oger|ale%

Ptm`ipigemh Amtolpief sr Lz~ltilepimh Amtolpief  Amtolpief  `lefme Lz~ltilepimh Amtolpief m`mhmj Amtolpief  m`mhmj Ptm`ipigemh  ^ltdl`mme mepmtm Ptm`ipigemh Amtolpief `lefme Amtolpief  jmeym alebgdm |ep|o ‚alek|mh’ cip|t `me amecmmp ~tg`|o ol~m`m oger|ale( rlalepmtm Lz~ltilepimh Amtolpief  hldij ble`lt|ef aladlti olrla~mpme ol~m`m oger|ale |ep|o alefmhmai `me alebgdm ~tg`|o pltrld|p% @mti oga~mtmri ol`|m ogerl~ pltrld|p `i mpmr `m~mp plthijmp amem ymef hldij lclopic `mhma aleylep|j oger|ale% Dihm `ipltm~ome `lefme dlemt( `i rma~ief alek|mh ~tg`|o( Lz~ltilepimh Amtolpief  k|fm mome dtme` ) ~tg`|o pltrld|p% @|eim direir aladmef|e hgymhipmr oger|ale pltjm`m~ altlo **dtme`  `me ~lamrmtme ymef oime `iemair alad|mp hmefomj dtme`ief  `me `icltlerimri ~tg`|o alekm`i hldij dltmp omtlem oger|ale ala~|eymi hldij dmeymo ~ladme`ief `me ~tg`|o r|drpip|ri% Rlhmie ip|( dldltm~m cmopm ale|k|oome dmjvm rptmplfi oga|eiomri ~lamrmtme ptm`irigemh alekm`i o|tmef lclopic( omtlem m`meym ~lt|dmjme riom~ `me ~ltihmo| oger|ale ymef ble`lt|ef hldij ~mric pltjm`m~ dltdmfmi ~leyma~mime iecgtamri ~tg`|o%

\er|t!|er|t `mhma Lz~ltilepimh Amtolpief  Dlte` J% Rbjaipp( Rbjaipp( ~momt ~lamrmtme ~lamrmtme `me f|t| f|t| dlrmt `mti `mti Bgh|adim D|rielrr D|rielrr Rbjggh( \RM( `mhma d|o|eym Lz~ltilepimh Amtolpief; Jgv pg Flp B|rpgaltr pg Rlerl( Cllh( Pjieo( Mbp me` Tlhmpl pg Yg|t Bga~mey me` Dtme`r ( alef|~mr `lefme rmefmp alemtio Amtolpief  ip|% Im alefla|omome m`meym < *hiam) |er|t m~m `me dmfmiamem Lz~ltilepimh Amtolpief ip|%

A m t o l p i e f L z ~ l t i l e p i m h ; @ i a l e r i D m t | @ m h m a ^l a m r m t m e  

4

Olama~|me Oga|eiomri( Plma Vgto # Rptmplfi Amtolpief

~lepief `mhma Lz~ltilepimh Amtolpief ( ymip| rlerl ( cllh ( pjieo ( mbp  `me tlhmpl ( `lefme |tmime rldmfmi dltio|p; 

Rlerl( m`mhmj dmfmiamem mfmt ~tg`|o mpm| kmrm dirm `itmrmome ghlj ~mebm ie`tm oipm *ampm( plhiefm( ji`|ef( ji`|ef( hi`mj `me o|hip)% Iei m`mhmj |er|t ymef ~mhief ~mhief rl`ltjmem |ep|o `ipltm~ome% Rlamoie dmeymo ie`tm ymef dirm altmrmomeeym( amom rlamoie dlrmt ola|efoieme ~tg`|o oipm alekm`i alagtmdhl ( omtlem rlpim~ gtmef alaihioi ~tlcltleri ymef dltdl`m `mhma `mhma aleyma~miome iecgtamri iecgtamri ol gpmo hlvmp ~mebm ie`tm% Oger|ale tlhm mepti jmeym jmeym `lai rl~gpgef tgpi `i Dtlm` Pmho mpm| `gemp K!Bg omtlem ~leyma~mime ~lrme ~tg`|oeym ol gpmo oger|ale alhmh|i dldltm~m ie`tm( rl~ltpi; aladm|i mtgam tgpi( alhijmp ~tgrlr ~lad|mpme tgpi *alhmh|i ombm ptmer~mtme) `me `ir~hmy  `lefme alemtio( pie`mome alefmepti alefmadih dltdmfmi ~tg`|o ymef `i! `i!`ir~hmy  ema~me( alaihij tgpi( alefmepti hmfi `me aladmymt `i omrit alebi~pmome rld|mj ~lefmhmame oirelpio ymef pmo plth|~mome% Iei m`mhmj rld|mj ~tgrlr lagrigemh(



Cllh ( m`mhmj dmfmiamem alebi~pmome ~ltmrmme lemo *cllh * cllh fgg` ) dmfi ~mtm oger|ale( agg` `me lagri rlbmtm hldij iepleric% ymip| `lefme alhidmpome agg` `me rjgv  `i plhlsiri rl~ltpi Ie`gelrime I`gh mpm| AmamAim m`mhmj Dldltm~m mbmtm tlmhipy tlmhipy rjgv `i dldltm~m bgepgj bgepgj ~tg`|o ymef r|orlr r|orlr

alamecmmpome lagri ~mtm ~legepge mfmt mfmt

altlom plt|r alefiefmp `me alegepgeeym oladmhi? 

Pjieo ( m`mhmj |~mym ymef ~lth| `ibi~pmome mfmt oger|ale am| dlt!~gripisl dlt! ~gripisl pjieoief  cllh fgg` )% ol~m`m ~tg`|o mpm| kmrm rlplhmj oger|ale altmrm dmio **cllh )% Jmh iei `m~mp alebi~pmome b|rpgalt rmpircmbpige  `mhma kmefom ymef hldij ~mekmef rljieffm `ijmtm~ome mome piad|h ~tgagri `mti a|h|p ol a|h|p ymef dmio dmfi ~tg`|o% Iohme M~~hl Bga~|plt &pjieo &pjieo `iccltlep & m`mhmj bgepgj iohme ymef aleff|fmj oger|ale |ep|o hldij &~gripisl &~gripisl pjieoief & ol~m`m ~tg`|o M~~hl%



Mbp ( m`mhmj |~mym ymef `imtmjome |ep|o pltbi~pmeym ~lefmhmame alhmh|i ~ltihmo| pltplep| `mti oger|ale( dmio dlt|~m pie`mome ie`isi`|mh am|~|e fmym ji`|~ rlrlgtmef% Pie`mome ymef `imadih rlrlgtmef |a|aeym `i~lefmt|ji ghlj cmopgt Amtolpief dlt|~mym aleffmd|efome lorpltemh `me g~iei `i `mhma `itieym% Lz~ltilepimh Amtolpief dlt|~mym ~lefmt|j lorpltemh `lefme cllh  `me pjieo  mfmt oger|ale alhmo|ome pie`mome `me ~|eym ~lefmhmame ~lefmhmame pltjm`m~ r|mp| r|mp| ~tg`|o% Iohme Gtlg `i plhlsiri plhlsiri &`i~|pmt( `ikihmp `me `iblh|~ie& dmtmefomhi alt|~mome alt|~mome |~mym mfmt mfmt bmhge oger|ale rlhmh| pltolemef `lefme Gtlg% Rlhmie ip|( ‚T|amj Bmepio Biptm’

A m t o l p i e f L z ~ l t i l e p i m h ; @ i a l e r i D m t | @ m h m a ^l a m r m t m e  

2

Olama~|me Oga|eiomri( Plma Vgto # Rptmplfi Amtolpief

alekm`iome ~tg`|o!~tg`|o ~ltmvmpme olbmepiome vmeipm iei pi`mo rlol`mt ~tg`|o ymef `i~mkmef ~m`m lpmhmrl( pm~i k|fm alemvmtome ~leff|emmeeym ~m`m r|mp| pla~mp ymef `i`lrmie dlfip| eymame `lefme `i`ma~iefi ~mtm dlm|py m`sirgtr % 

Tlhmpl ( ymip| dmfmiamem rlerl ( cllhief ( pjieoief ( `me mbpige  rlrlgtmef pm`i hldij `ioladmefome ol mtmj ogeplor rgrimh `me d|`mym% Km`i tlhmpl  alefj|d|efome oger|ale rlbmtm ie`isi`|mh `lefme oga|eipmr mpm| d|`mym pltplep|% Iei alt|~mome `mym pmtio ymef ~mhief ~lepief dmfi oger|ale% Ab @gemh` `me Rpmtd|bor Rpmtd|bor m`mhmj

~lt|rmjmme ymef dltjmrih dltjmrih aleltm~ome aleltm~ome |er|t |er|t

tlhmpl % Bgepgj hmie m`mhmj agpgt Jmthly @msi`rge ymef `i~momi d|ome omtlem o|mhipmr agpgteym( alhmieome omtlem Jmthly @msi`rge aleffmadmtome aleffmadmtome fmym fmym ji`|~ pleplep| dmfi ~lamomieym `lefme oga|eipmr b|o|~ loroh|ric `me cmempio( pltamr|o rlfmhm fmpjltief ymef `ihmo|omeeym% mptid|p `me olfimpme!olfimpme fmpjltief ymef

Olirpialvmme `mti Lz~ltilepimh Amtolpief  Dltio|p iei m`mhmj amecmmp ymef alekm`i olirpialvmme `mti Lz~ltilepimh Amtolpief ( ymip|; =%

Dlt`ma~mo ~m`m a|hpi!ie`tm ymip| altmefrmef rla|m ~mebm ie`tm oger|ale?

4%

Aladmef|e altlo `lefme k|fm aleylep|j riri lagri?

2%

Ale!`tisl  Ale!`tisl ~tgagri ~tgagri `mti a|h|p ol a|h|p ‒ alt|~mome rmhmj rmp| bmtm ~tgagri ymef ~mhief ohmrio `me ~mhief me`mh `mhma ~lamrmtme?

0%

Ala|efoieome ~lefoga|eiomrime ~lefoga|eiomrime ~lrme ~tgagri ymef oga~hlor?

% Alad|mp oger|ale oger|ale km`i ala~|eymi ala~|eymi c|efri ogeptgh?

M~hiomri Lz~ltilepimh Amtolpief ~m`m Amtolpief ~m`m ^tg`|o Rmd|e H|z Ie`gelrim Dlm|py Fislr Yg| R|~lt ^gvltr ’ plhmj ^tg`|o rmd|e H|z `lefme alef|r|ef kmtfge ‚‚Dlm|py alefm~hiomriome ogerl~ Lz~ltilepimh Amtolpief % ^tg`|o rmd|e H|z Ie`gelrim rlhmam iei ogerirple ala~gririome `itieym rldmfmi ~tg`|o olbmepiome `lefme dltdmfmi iamfl  ymip|; meff|e( loroh|ric( alvmj( `me fhmagt hmymoeym rlgtmef diepmef rljieffm `m~mp

A m t o l p i e f L z ~ l t i l e p i m h ; @ i a l e r i D m t | @ m h m a ^l a m r m t m e  

0

Olama~|me Oga|eiomri( Plma Vgto # Rptmplfi Amtolpief

aladltiome ~lefmhmame alemtio dmfi ~lamomieym% @mhma alefm~hiomriome ogerl~ Lz~ltilepimh Amtolpief ( ~tg`|o rmd|e H|z alhmo|ome dltdmfmi jmh( mepmtm hmie m`mhmj; =% Iohme plhlsiri? ^lemymefme iohme rlbmtm ~mtrimh m`mhmj dlep|o Ptm`ipigemh Amtolpief % Ema|e dihm iohme `irma~miome `mhma r|mp| ogerl~ `me tmefomime ymef plt~m`| dltrmam dlep|o ~lamrmtme hmie |ep|o altmefrmef rla|m ie`ltm oger|ale( amom sir|mhirmri plam( ~lrme( `me tl~lpiri pmymefme iohme rmd|e H|z ‘Dlm|py Fislr Yg| R|~lt ^gvltr‑  plhmj `m~mp ala~lefmt|ji rlerl amtolpief  `lefme ie`iomri `m~mp aleiad|home ~lefmhmame ymef alemtio dlt|~m olpltpmtiome ~ltrl~ri `me ol|eiome ymef `itmrmome ghlj oger|ale rldmfmi dmfime `mti Lz~ltilepimh Amtolpief ? 4% @lrmie olamrme? Vmtem( fmadmt( `me p|hirme ymef plt`m~mp `mhma `lrmie olamrme rmd|e H|z ‘Dlm|py Fislr Yg| R|~lt ^gvltr‑ b|o|~ ^gvltr‑  b|o|~ mptmopic `me ama~| alemtio aiemp am|~|e tmrm rlemef rltpm aleiad|home olymoieme oger|ale pltjm`m~ o|mhipmr ~tg`|oeym% Dmjome `lrmie olamrme `m~mp alagpismri oger|ale mfmt alhmo|ome pie`mome *mbp ) `lefme alhmo|ome ~ladlhime |ep|o alebgdm ~tg`|oeym *ia~|hrl *ia~|hrl d|yief )% )% le`gtrltr *diepmef H|z)? 2% ^lef|emme le`gtrltr *diepmef ^laihijme @ime Rmrptg( H|em Amym( Amtimem Tlempm( `me Pmamtm Dhl{leroy rldmfmi diepmef H|z `imeffm~ pl~mp `me `m~mp aleiad|home aleiad|home iamkiemri `me `me ier~itmri ~lefmhmame ymef alemtio dmfi oger|ale dlt|~m ~ltmrmme rlemef olpiom aleymoriome ~lema~ihme le`gtrltr  *diepmef H|z)( `me ~ltmrmme ymoie dmjvm le`gtrltr pltrld|p le`gtrltr  pltrld|p plhmj ama~| altl~tlrlepmriome omtmopltirpio ~tg`|o `me iamfl  ymef iefie `idmymefome oger|ale? 0% H|z Dlm|py Hg|efl ? g|phlp ymef k|fm rldmfmi dlm|py r~m `lefme r~m  `lefme aleff|emome ~tg`|o rmd|e H|z R|mp| g|phlp ymef rldmfmi dmjme ~ltmvmpme |pmam% Hg|efl  iei dltricmp loroh|ric `me `ip|k|ome dmfi ~mtm vmeipm |ep|o altmrmome rlermri ame`i alvmj mhm diepmef( dltio|p ~tgrlri ~ltmvmpme olbmepiome hmieeym% Alhmh|i H|z Dlm|py Hg|efl ( oger|ale dlemt!dlemt mome aleioampi lor~hgipmri ~leff|emme ~tg`|o rmd|e H|z `lefme dltdmfmi mptid|p olalvmjme rljieffm ale`m~mp olrme `me ~lefmhmame `mti riri ymef ~mhief alemtio `mhma aleff|emome ~tg`|o rmd|e H|z pltrld|p% p ltrld|p%

A m t o l p i e f L z ~ l t i l e p i m h ; @ i a l e r i D m t | @ m h m a ^l a m r m t m e  

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Olama~|me Oga|eiomri( Plma Vgto # Rptmplfi Amtolpief

Rmtme'Tlogale`mri Amtolpief ~m`m r|mp| ~tg`|o `lefme rldmio m~m~|e mfmt =% M~hiomri ogerl~ Lz~ltilepimh Amtolpief ~m`m pi`mo alefmdmiome ~lefladmefme cmopgt clmp|tl ( dlelcip ( `me iepmefidhl  `mti ~tg`|o pltrld|p( omtlem olpifmeym olpifmeym k|fm alt|~mome ~tmrymtmp ~tmrymtmp mfmt r|mp| ~tg`|o ~tg`|o dlemt!dlemt dirm `irld|p `irld|p dlto|mhipmr rljieffm m~hiomri Lz~ltilepimh Amtolpief  km`i  km`i lclopic% 4% Lz~ltilepimh Amtolpief  d|ome rlom`mt otlmri ~lamrmtme( pm~i jmt|r alekm`i rptmplfi ~lamrmtme ymef pltieplftmri `lefme p|k|me ymef klhmr `i amem ~lebm~mimeeym jmt|r `m~mp `i|o|t `me `ilsmh|mri% Amtolpief a|efoie pi`mo rla|meym jmt|r `im~hiomriome 2% @mti rla|m |er|t Lz~ltilepimh Amtolpief a|efoie |ep|o alamrmtome ~tg`|o( omtlem jmh iei k|fm pltfmep|ef ~m`m omtmopltirpio ~tg`|o( rlfalepmri( `me iohia ~ltrmiefme ymef ~lth| `i~mjmai `lefme dmio hldij `mj|h|% 0% @lrmie mpm| ~lefladmefme r|mp| ~tg`|o `me'mpm| altlo *dtme`  * dtme` ) jle`moeym `lefme alememaome eihmi!eihmi ymef dmio( omtlem m~hiomri Lz~ltilepimh Amtolpief  mome `m~mp `iamecmmpome |ep|o altlchloriome `me aleflor~hgtmri ol~tidm`ime r|mp| ~tg`|o `me'mpm| altlo *dtme`  *dtme` )% )%

A m t o l p i e f L z ~ l t i l e p i m h ; @ i a l e r i D m t | @ m h m a ^l a m r m t m e  

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Olama~|me Oga|eiomri( Plma Vgto # Rptmplfi Amtolpief

@MCPMT ^\RPMOM

Lz~ltilepimh Amtolpief; Elv Bger|alt Tlrlmtbj% Difjma( Hi{% vvv% 23>%kmboagtpge%bga%% 4>>%kmboagtpge%bga'mtpibhlr'mtpibhl>3=0>%kmboagtpge%bga Cg|( M|f|rpiel% Lz~ltilepimh Amtolpief% vvv%aoprbi%bga vvv%aoprbi%bga%% 4>>2% jpp~;''aoprbi%bga'  lz~ltilepimh!amtolpief%jpa Jme`i Itmvme @( Mtpiolh; Aleylep|j ^lefmhmame ^lhmeffme % Amkmhmj Amtolpief( Eg%=4'IZ'@lrladlt 4>>9% Rlerl( Cllh( Rbjaipp( J% Dlte`% Lz~ltilepimh Amtolpief; Jgv pg Flp B|rpgaltr pg Rlerl( Pjieo( Mbp me` Tlhmpl pg Yg|t Bga~mey me` Dtme`r ( 4e` L`ipige% Riage # Rbj|rplt Ieb% Elv Ygto( \RM% 4>>= Raihmeroy( Rjm{% Lz~ltilepimh Amtolpief; M ^tmbpibmh F|i`l pg Iepltmbpisl Dtme`  Lz~ltileblr( 4 e`  L`ipige% Ogfme ^mfl% Hge`ge( \O% 4>>9 \rame Rmei `me Irpi}mamj% Memhirir Lz~ltilepimh Amtolpief Rmd|e H|z ‘Dlm|py Fislr  Yg| R|~lt ^gvltr‑ % Amkmhmj K|temh Mo|epmeri # Amemklale RPIL YO^E Ygfymomtpm( Sgh|al =: Egagt 2 @lrladlt( 4>>6%

A m t o l p i e f L z ~ l t i l e p i m h ; @ i a l e r i D m t | @ m h m a ^l a m r m t m e  

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