ARTIGO- Ações de Marketing para o Terceiro Setor

August 21, 2018 | Author: Nívea Alves | Category: Marketing, Strategic Planning, Sociology, Communication, State (Polity)
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D[PRIPÁOAI[ @D JIRGDPANO VIRI H PDRKDARH [DPHR9 Nêudi Otajirëd{ Icud{

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RD[TJH< Anakaicjdnpd i {hkad`i`d dnkhnpriui*{d vrd`hjaninpdjdnpd {hb i hroina|iïëh `h D{pi`h * Vrajdarh [dphr. Vh{pdrahrjdnpd# hkhrrdt i d}vin{ëh `i{ ipaua`i`d{ `h [dotn`h [dphr# ytd hvdri h jdrki`h d t{i h ctkrh khjh an{prtjdnph. Nh dnpinph# `dua`h æ{ iïôd{ andeaki|d{ `h D{pi`h d `h Jdrki`h# {trod vhr ndkd{{a`i`d h Pdrkdarh [dphr# khj i eanica`i`d `d i{{a{par i{ ndkd{{a`i`d{ khcdpaui{ d h bdj {hkaic. Khj i duhctïëh d khjvcd}a`i`d `d{pd {dphr# nhuh{ vi`rôd{ ehrij krai`h{# nhpin`h*{d i ajvhrpânkai `h t{h `d icotji{ edrrijdnpi{ odrdnkaia{ ytd {d khjvirij i anakaipaui vraui`i# khjh vcindlijdnph# vd{yta{i d d{pripáoai. Khnpt`h# udraeaki*{d ytd ian`i mhld d}a{pd kdrpi `a{pinkai dnprd d{pi{ an{paptaïôd{ d vhpdnkaia{ khcibhri`hrd{. Ni jiahrai `i{ hroina|iïôd{ {dj ean{ ctkripauh{# h t{h `i{ d{pripáoai{ `d jirgdpano ian`i á jdnhr `h ytd {drai a`dic. Ivd{ir `h vhpdnkaic {tkd{{h `h t{h `h jirgdpano# ian`i {ëh dnkhnpri`i{ jtapi{ `aeaktc`i`d{ viri vhr dj vrépaki d{{i edrrijdnpi. Vrhbcdji{ khjh an{pibaca`i`d eaninkdari# it{ìnkai `d vcindlijdnph d eicpi `d khnmdkajdnph nd{pd {dphr {ëh icotn{ `d{ieah{ ytd `dudj {dr dnerdnpi`h{ viri h jirgdpano vh`dr ioar khjh tj rdktr{h mébac viri dnkhnprir nhuh{ kijanmh{ viri h `d{dnuhcuajdnph nh pdrkdarh {dphr. H vrd{dnpd irpaoh pdj khjh vrhvû{aph inica{ir i{ anectìnkai{ `i{ iïôd{ `d Jirgdpano khjh eiphr `d `d{dnuhcuajdnph viri Pdrkdarh [dphr# ipriuá{ `i `deanaïëh kciri `h pdrjh Pdrkdarh [dphr# ua{i pijbáj ijvcair i khjvrddn{ëh {hbrd i{ `aedrdnpd{ ibhr`iodn{ `h pdrjh Jirgdpano< Jirgdpano Pri`akahnic } Jirgdpano viri h Pdrkdarh [dphr } Jirgdpano [hkaic# icáj `d a`dnpaeakir i ajvhrpânkai `i{ iïôd{ `d jirgdpano ni{ hroina|iïôd{ `h Pdrkdarh [dphr# ytinph i {ti ivcakiïëh d deakaìnkai. @trinpd h vrhkd{{h `d ehrjiïëh `h irpaoh bt{kht*{d d{pt`ir pdhrakijdnpd i{ Iïôd{ `d Jirgdpano nh Pdrkdarh [dphr# ipriuá{ `d vd{yta{i babcahoréeaki `d{krapaui# tpaca|in`h ehnpd{ rdedrdnpd{ i Pdrkdarh [dphr# Jirgdpano d I`jana{priïëh. Viciuri{*kmiud< Pdrkdarh [dphr# Jirgdpano# Bdj [hkaic. Ib{prikp< Ip ear{p pmd {hkadpq wi{ tn`dr pmd {pipd hroina|ipahn * Ear{p [dkphr. Cipdr# ap hkktrrd` pmd d}vin{ahn he pmd ikpauapad{ he pmd [dkhn` [dkphr# wmakm hvdripd{ pmd jirgdp in` t{d{ pmd vrheap i{ in an{prtjdnp. Mhwdudr# `td ph pmd andeedkpaud ikpahn{ he pmd {pipd in` jirgdp# pmdrd a{ ndd` ehr pmd Pmar` [dkphr# an hr`dr ph i{{a{p pmd khccdkpaud ndd`{ in` pmd {hkaic ohh`. _apm pmd duhctpahn in` khjvcd}apq he pma{ {dkphr# ndw {pin`ir`{ wdrd krdipd`# nhpano pmd ajvhrpinkd he t{ano {hjd jiniodraic phhc{ pmip rauic pmd vrauipd {dkphr# {tkm i{ vcinnano# rd{dirkm in` {pripdoq. Mhwdudr# ap ivvdir{ pmip pmdrd a{ {pacc {hjd `a{pinkd bdpwddn pmdj in` vhpdnpaic `hnhr{. An jh{p nhnvrheap hroina|ipahn{# pmd t{d he jirgdpano {pripdoad{ a{ {pacc chwdr pmin whtc` bd a`dic. @d{vapd pmd vhpdnpaic {tkkd{{ he t{ano jirgdpano# ap a{ {pacc ehtn` jinq `aeeaktcp ph vtp pma{ phhc an vrikpakd. Vrhbcdj{ {tkm i{ eaninkaic an{pibacapq# ib{dnkd he vcinnano in` cikg he gnhwcd`od an pma{ {dkphr ird {hjd kmiccdnod{ ph bd eikd` an jirgdpano kin ikp i{ i kcdudr rd{htrkd ph ean` ndw wiq{ ph `dudchv pmd pmar` {dkphr. Pma{ irpakcd iaj{ ph inicq|d pmd deedkp{ he jirgdpano ikpahn{ i{ i eikphr he `dudchvjdnp ehr pmd Pmar` [dkphr# bq kcdircq `deanano pmd pdrj Pmar` [dkphr# ic{h iaj{ ph d}vin` pmd tn`dr{pin`ano he pmd `aeedrdnp ivvrhikmd{ he pmd pdrj Jirgdpano< Pri`apahnic Jirgdpano } Jirgdpano ehr pmd Pmar` [dkphr } [hkaic Jirgdpano# an i``apahn ph a`dnpaeqano pmd ajvhrpinkd he jirgdpano ikpahn{ an pmd Pmar` [dkphr hroina|ipahn{# i{ ap{ ivvcakipahn in` deeakadnkq. @trano pmd ehrjipahn vrhkd{{ he pma{ irpakcd {htomp ph pmdhrdpakiccq {pt`q pmd Jirgdpano ikpahn{ an pmd Pmar` [dkphr# bi{d` hn babcahorivmak `d{kravpahn# t{ano {htrkd{ ibhtp pmd Pmar` [dkphr# Jirgdpano in` Jiniodjdnp. Gdq*_hr`{< Gdq*_hr`{< Pmar` {dkphr# Jirgdpano Ikpahn{# [hkaic Ohh`.

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Irpaoh ivrd{dnpi`h i Etn`iïëh `d Inéca{d Vd{yta{i d Anhuiïëh Pdknhcûoaki * ETKIVA# khjh virpd `h{ rdyta{aph{ viri hbpdnïëh `d nhpi virkaic viri i `a{kavcani `d Jdph`hchoai `h Pribicmh Kadnpêeakh# {hb i hradnpiïëh `i vrhed{{hri Kcit`ápd Grhnbitdr# -kcit`dpd.grhnbitdrFojiac.khj! Jinit{ * IJ# Ltnmh `d 2699. 2 Ictni `h ktr{h `d I`jana{priïëh `i Eiktc`i`d Etkiva * Jinit{ * Ij -naudicud{Fmhpjiac.khj!

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Anprh`tïëh @d{`d i inpaota`i`d i {hkad`i`d dnkhnpriui*{d hroina|i`i dj {dphrd{. Anakaicjdnpd uauai vrd`hjaninpdjdnpd {hb i hroina|iïëh `h D{pi`h * Vrajdarh [dphr. Vh{pdrahrjdnpd# ijvcairij*{d i{ ipaua`i`d{ `h [dotn`h [dphr# ytd khrrd{vhn`d æ caurd anakaipaui ytd hvdri h jdrki`h d t{i h ctkrh khjh an{prtjdnph. Nh dnpinph# `dua`h æ{ iïôd{ andeaki|d{ `h D{pi`h d tnacipdria{ `h Jdrki`h# {trod vhr ndkd{{a`i`d i [hkad`i`d Kauac Hroina|i`i# ytd ehrjht h Pdrkdarh [dphr# khj i eanica`i`d `d i{{a{par i{ ndkd{{a`i`d{ khcdpaui{ d h bdj {hkaic. Khj i duhctïëh d khjvcd}a`i`d `d{pd {dphr# nhuh{ vi`rôd{ ehrij krai`h{# nhpin`h*{d i ajvhrpânkai `h t{h `d icotji{ edrrijdnpi{ odrdnkaia{ ytd {d khjvirij i anakaipaui vraui`i# khjh vcindlijdnph# vd{yta{i d d{pripáoai. Khnpt`h# udraeaki*{d ytd ian`i mhld d}a{pd kdrpi `a{pinkai dnprd d{pi{ an{paptaïôd{ d vhpdnkaia{ khcibhri`hrd{. Ni jiahrai `i{ hroina|iïôd{ {dj ean{ ctkripauh{# h t{h `i{ d{pripáoai{ `d jirgdpano ian`i á jdnhr `h ytd {drai a`dic. Ivd{ir `h vhpdnkaic {tkd{{h `h t{h `h jirgdpano# ian`i {ëh dnkhnpri`i{ jtapi{ `aeaktc`i`d{ viri vhr dj vrépaki d{{i edrrijdnpi. Vrhbcdji{ khjh an{pibaca`i`d eaninkdari# it{ìnkai `d vcindlijdnph d eicpi `d khnmdkajdnph nd{pd {dphr {ëh icotn{ `d{ieah{ ytd `dudj {dr dnerdnpi`h{ viri h jirgdpano vh`dr ioar khjh tj rdktr{h mébac viri dnkhnprir nhuh{ kijanmh{ viri h `d{dnuhcuajdnph nh pdrkdarh {dphr. H vrd{dnpd irpaoh pdj khjh vrhvû{aph inica{ir i{ anectìnkai{ `i{ iïôd{ `d Jirgdpano khjh eiphr `d `d{dnuhcuajdnph viri Pdrkdarh [dphr# ipriuá{ `i `deanaïëh kciri `h pdrjh Pdrkdarh [dphr< h ytd á# khjh etnkahni# khjh iod# ytia{ {ëh {dt{ hbldpauh{ d `aeaktc`i`d{# ua{i pijbáj ijvcair i khjvrddn{ëh {hbrd{ i{ `aedrdnpd{ ibhr`iodn{ `h pdrjh Jirgdpano< Jirgdpano Pri`akahnic } Jirgdpano viri h Pdrkdarh Pdrkdarh [dphr } Jirgdpano Jirgdpano [hkaic# icáj `d a`dnpaeakir i ajvhrpânkai `i{ iïôd{ `d jirgdpano ni{ hroina|iïôd{ `h Pdrkdarh [dphr# ytinph i {ti ivcakiïëh d deakaìnkai. @trinpd h vrhkd{{h `d ehrjiïëh `h irpaoh bt{kht*{d d{pt`ir pdhrakijdnpd i{ Iïôd{ `d Jirgdpano nh Pdrkdarh [dphr# ipriuá{ `d vd{yta{i babcahoréeaki `d{krapaui# tpaca|in`h ehnpd{ rdedrdnpd{ i Pdrkdarh [dphr# Jirgdpano d I`jana{priïëh.

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9 Pdrkdarh [dphr I {hkad`i`d dnkhnpri*{d `aua`a`i dj prì{ {dphrd{# {dn`h h Vrajdarh [dphr h D{pi`h# ht {dli# h Ohudrnh# ûroëh rd{vhn{éudc vhr ytd{pôd{ {hkaia{# ytd tpaca|i h `anmdarh vübcakh viri ean{ vübcakh{. H [dotn`h [dphr á h Jdrki`h# {dn`h d{pd vraui`h d rd{vhn{éudc vhr ytd{pôd{ `d anpdrd{{d an`aua`tia{# tpaca|i h `anmdarh vraui`h viri ean{ vraui`h{. D h Pdrkdarh [dphr# pripin`h*{d `d tj {dphr an`dvdn`dnpd# nëh ohudrnijdnpic# khj od{pëh vrûvrai d {dj ean{ ctkripauh{# i eaj `d {tvdrir i{ eicmi{ `da}i`i{ vdch ohudrnh# odrin`h bdn{ d {druaïh{ vübcakh{ viri it}êcah `i{ rd{hctïôd{ `h{ vrhbcdji{ {hkaia{. Vhráj# vhr jia{ ytd h d{pi{ dnpa`i`d{ nëh ua{dj h ctkrh# á tji eicmi ikmir ytd {hjdnpd h vrajdarh d h {dotn`h {dphrd{ hvdrij khj `anmdarh# khjh {d h pdrkdarh {dphr vt`d{{d {d ib{pdr `d{pd rdktr{h# khnpt`h# i `aedrdnïi á ytd d{pd {dphr hvdri `anmdarh vraui`h ni eanica`i`d e anica`i`d `d tpaca|é*ch viri ean{ e an{ vübcakh{. D}a{pdj kankh iprabtph{ d{prtptria{ ht hvdrikahnia{ ytd `a{panotdj i{ hroina|iïôd{ `h Pdrkdarh [dphr `d htprh{ pavh{ `d an{paptaïôd{ {hkaia{# {ëh dcd{< {ëh an{paptaïôd{ ehrjicjdnpd khn{paptê`i{# khj tj nêudc `d ehrjica|iïëh `d rdori{ d vrhkd`ajdnph{. [ti d{prtptri bé{aki á nëh ohudrnijdnpic# {ëh vraui`i{ d nëh {ëh caoi`i{ an{paptkahnicjdnpd a n{paptkahnicjdnpd i ohudrnh{. Rdica|ij {ti vrûvrai od{pëh# nëh {dn`h khnprhci`i{ d}pdrnijdnpd. Nëh pdj vhr hbldpauh h ctkrh# ht {dli# nëh pdj ean{ ctkripauh{ d h{ d}kd`dnpd{ eaninkdarh{ `dudj {dr rdanud{pa`h{ anpdoricjdnpd ni hroina|iïëh# icáj `d nëh vh`dr `a{prabtar `aua`dn`h{ `d ctkrh{ ih{ {dt{ `araodnpd{. D vhr eaj# pdj khjh orin`d kirikpdrê{paki h pribicmh uhctnpérah d nëh rdjtndri`h. -[ICIJHN % INMDADR# 911?!. Tji `deanaïëh `d Khdcmh -2666!# ei| tji {ênpd{d ih viréorieh inpdrahr< Pdrkdarh [dphr á tj khnltnph `d hroina|iïôd{ {hkaia{ vraui`i{# {dj ean{ ctkripauh{# khj iptiïëh uhcpi`i ih ipdn`ajdnph `i{ ndkd{{a`i`d{ `d {dojdnph{ `i vhvtciïëh# ua{in`h h bdj khjtj. Viri Kinphn -2662!# h Pdrkdarh [dphr ajvcaki<

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...dj tj khnltnph `d anakaipaui{ vraui`i{ khj ean{ vübcakh{. I{{aj# rdvrd{dnpi# `dnprh `d pic khnltnptri# tj d{viïh `d virpakaviïëh d d}vdrajdnpiïëh `d nhuh{ jh`h{ `d vdn{ir d ioar {hbrd i rdica`i`d {hkaic. Á h {troajdnph `d tji d{edri vübcaki nëh*d{pipic d `d anakaipaui{ vraui`i{ nh {dnpa`h vübcakh. Bt{ki khjvrhjdpdr ohudrnh d {hkad`i`d kauac vhr jdah `d nhuh{ d{viïh{ d kinia{ `d anpdrchktïëh.

I{ Hroina|iïôd{ `h Pdrkdarh [dphr ivrd{dnpij tji ua{ëh uhcpi`i ih{ khjvrhja{{h{ d rd{vhn{ibaca`i`d{ {hkaia{. An{vari`i vdci `ded{i `d uichrd{ khjh< ankct{ëh -ctpi khnpri yticytdr pavh `d d}kct{ëh!# bdj khjtj# rd{vdaph i{ `aedrdnïi{# a{dnïëh vhcêpakh*virpa`érai# hroina|iïëh `i {hkad`i`d kauac# djvdnmh phpic `h ktjvrajdnph `h{ `dudrd{ khjh khnprivirpa`i d{{dnkaic `i d}aoìnkai `d `ardaph{ ytd jdcmhrdj i ytica`i`d `d ua`i `i vhvtciïëh. Ni{ vrankavia{ eaotri{ `h Pdrkdarh [dphr {d kipdohra|ij uérah{ pavh{ `d hroina|iïôd{# dj ytd {d `d{pikij< Jt{dt{# hrytd{pri{# d{khci{# tnaudr{a`i`d{# hroina|iïôd{ `d d`tkiïëh viri i`tcph{# an{paptaïôd{ `d vd{yta{i# hroina|iïôd{ `d {iü`d# {druaïh{ mtjinh{# ijbadnpd d rdktr{h{ niptria{# `d{dnuhcuajdnph chkic# hroina|iïôd{ `d `d{dnuhcuajdnph anpdrnikahnic# hroina|iïëh `h{ `ardaph{ mtjinh{# i{{hkaiïôd{ `d ei|dn`darh{ rtria{# hroina|iïôd{ rdcaoah{i{# etn`iïôd{# dpk -[ICIJHN % INMDADR# 911?!. Jd`ainpd d{pi hb{druiïëh vdrkdbd*{d ytëh ibrinodnpd á d{pd {dphr# nëh eakin`h rd{praph ivdni{ i vhtki{ dnpa`i`d{ khjh jtaph{ ajioanij. Jtaph {d eici dj Pdrkdarh [dphr# `d {ti duhctïëh# ajvhrpânkai d `d{dnuhcuajdnph# nh dnpinph kibd rdoa{prir ytd viri `d{djvdnmir h {dt vivdc# d{pi{ dnpa`i`d vrdka{ij `h ivhah `d icai`h{. Ian`i mhld h Pdrkdarh {dphr uaud h `d{ieah `i {t{pdnpibaca`i`d# `i `dvdn`ìnkai `h{ {dphrd{ vübcakh{ d vraui`h{. Nd{pd {dnpa`h# i{ An{paptaïôd{ [dj Ean{ Ctkripauh{ ndkd{{apij `d tji d{pripáoai `d cduinpijdnph `d etn`h{. I ehnpd `d {dt `anmdarh á h ytd jia{ i{ `aedrdnkai `i{ djvrd{i{ `h ohudrnh. Tji djvrd{i cduinpi `anmdarh udn`dn`h ih {dt kcadnpd# h ohudrnh khbri ajvh{ph{. I an{paptaïëh `dud cduinpir rdktr{h{ `d `hi`hrd{. -@RTKGDR # 911?!.

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Icáj `h orin`d `d{ieah `h rdktr{h# ian`i á vh{{êudc inica{ir dj tji orin`d virpd `d{pi{ an{paptaïôd{ uérah{ vrhbcdji{ `d d{prtptri odrdnkaic khjh it{ìnkai ht eicmi `d vcindlijdnph d{pripáoakh# nh jirgdpano d ni khjtnakiïëh# h ytd ikirrdpi `audr{i{ `aeaktc`i`d{ khjh< a`dnpa`i`d hroina|ikahnic khnet{i# hbldpauh{ jic `deana`h{# eicpi `d khnmdkajdnph# khnet{ëh dnprd edrrijdnpi{ `d jirgdpano# vrhvioin`i d vtbcaka`i`d# anud{pajdnph{ jic {tkd`a`h{# jëh `d hbri nëh yticaeaki`i# and}a{pìnkai `d vcinh `d khjtnakiïëh d eicmi ni khjtnakiïëh khj h ohudrnh d khj h{ {pigdmhc`dr{.

2 Jirgdpano# Jirgdpano [hkaic [hkaic d Jirgdpano Jirgdpano viri viri Pdrkdarh [dphr 2.9. Khnkdaptin`h Jirgdpano Ipticjdnpd i d}vrd{{ëh Jirgdpano udj {dn`h ijvcijdnpd tpaca|i`i dj ph`h{ h{ nêuda{ `i {hkad`i`d# vhráj# h d}iph {aonaeaki`h `h pdrjh ian`i odri icotn{ dytêuhkh{ d dnoinh{ ytinph ih {dt t{h d khnkdaph# h ytd `d{pi ehrji  lt{paeaki icotji{ khnkdaptiïôd{. khnkdaptiïôd{. Viri Ghpcdr d Irj{prhno -2666!# h Jirgdpano á h vrhkd{{h vdch ytic h{ an`auê`th{ d ortvh{ hbpìj h ytd ndkd{{apij d `d{dlij ipriuá{ `i kraiïëh d prhki `d vrh`tph{ d `d uichr tn{ khj h{ htprh{. Cduin`h dj khn{a`driïëh d{{i `deanaïëh# hb{drui*{d h eiph `h Jirgdpano d{pir `ardpijdnpd irrhci`h ih vrhkd{{h `d prhki# ipriuá{ `h ytic dnkhnprijh{ pinph h anpdrd{{d `i{ djvrd{i{ dj hedrdkdr {dt{ vrh`tph{ ht {druaïh{ viri {dt{ kcadnpd{# ytinph pijbáj h anpdrd{{d `i{ vd{{hi{(kcadnpd{ dj i`ytarar h{ vrh`tph{ ht {druaïh{ `i{ djvrd{i{. Htpri `deanaïëh `a| ytd< h Jirgdpano á h vrhkd{{h `d vcindlijdnph d d}dktïëh `d kraiïëh# d{pibdcdkajdnph `d vrdïh# vrhjhïëh d `a{prabtaïëh `d a`áai{# vrh`tph{ d {druaïh{ viri krair anpdrkâjbah{ ytd arëh {ipa{ei|dr i{

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ndkd{{a`i`d{ `h an`auê`th d `i hroina|iïëh -IJDRAKIN JIRGDPANO I[[HKAIPAHN!. Ian`i {dotn`h Ghpcdr d Irj{prhno -2660!# h bhj Jirgdpano á d{{dnkaic viri h {tkd{{h `d ph`i i hroina|iïëh# {dli dci orin`d ht vdytdni# khj ht {dj ean{ ctkripauh{# nikahnic ht ochbic. Vha{ dj {dt t{h d{{i{ djvrd{i{ oinmij uinpiodj khjvdpapaui# æ jd`a`i ytd khjvrddn`dj jdcmhr i{ ndkd{{a`i`d{ d `d{dlh{ `d tj jdrki`h*icuh bdj `deana`h d t{ij d{{i khjvrddn{ëh viri hedrdkdr tji {ipa{eiïëh {tvdrahr i d{{d{ kcadnpd{.

2.2. Khnkdaptin`h Jirgdpano [hkaic H pdrjh Jirgdpano [hkaic khjdïht i {dr t{i`h dj 91?9# viri d}vhr h t{h `d etn`ijdnph{ d páknaki{ `d Jirgdpano viri i vrhjhïëh kit{i{# a`áai{ ht khjvhrpijdnph{ {hkaia{. Ipticjdnpd á ua{êudc i `audr{a`i`d `d {aonaeaki`h{ rdcikahni`h{ ih pdrjh Jirgdpano [hkaic# odrin`h jtapi{ ud|d{ khnet{ëh nh {dt t{h. Khnpt`h# djbhri h khnkdaph `d Jirgdpano [hkaic uirad bi{pinpd# uicd {icadnpir h khnkdaph `d Ghpcdr ivt` Icbtytdrytd -2665!# ytd `a|< H Jirgdpano [hkaic pripi `i jh`ica`i`d `d iïëh jdrki`hcûoaki an{paptkahnic ytd pdj vhr hbldpauh `d iïëh ipdntir ht dcajanir vrhbcdji{ {hkaia{ d kirìnkai{ `i {hkad`i`d dj ytd{pôd{ khjh {iü`d vübcaki# pribicmh# d`tkiïëh# mibapiïëh# prin{vhrpd d ntpraïëh. Htpri `deanaïëh `a| ytd< d{pd pavh `d Jirgdpano pdj tj hbldpauh jiahr# ytd á i prin{ehrjiïëh# á {dr tj iodnpd `d jt`inïi `d khjvhrpijdnph# tji edrrijdnpi `djhkrépaki d deakadnpd ytd ivcaki h{ vrankêvah{ d khnkdaph{ `h jirgdpano `d jh`h i krair d htphroir jiahr uichr {hkaic æ vrhvh{pi {hkaic# odrin`h khn`aïôd{ viri ytd {d khn{prti tj vrhkd{{h `d rdecd}ëh# virpakaviïëh d jt`inïi {hkaic -IPTKMI ivt` [KMAIUH!. Nh Bri{ac# h pdrjh Jirgdpano [hkaic á khjtjdnpd dnpdn`a`h khjh iïôd{ d d{pripáoai{ rdica|i`i{ vhr `dpdrjani`i{ djvrd{i{# ytd bt{kij h jdcmhr `d{djvdnmh `h {a{pdji `d Jirgdpano i{{hkain`h {ti jirki æ{ kit{i{ {hkaia{. Ua{in`h ipriuá{ `d{pi{ iïôd{ ipanoar hbldpauh{ khjh< jdcmhrir i

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vdrehrjinkd hroina|ikahnic# ipriuá{ `i jdcmhri `d {ti ajiodj d `h vh{{êudc itjdnph `i ea`dca`i`d `d {dt{ kcadnpd{# icáj `d khcibhrir viri virpakaviïëh {hkaic. Dj rdedrìnkai i d{pi ua{ëh# uicd kapir Jdch Ndph -2666!# ytin`h h jd{jh `deand h jirgdpano {hkaic khjh< Tji jh`ica`i`d `d jirgdpano vrhjhkahnic# ytd pdj khjh hbldpauh `autcoir i{ iïôd{ {hkaia{ `d tji djvrd{i `d jh`h ytd dci hbpdnmi i vrdedrìnkai `h{ khn{tja`hrd{# h rd{vdaph `h{ kcadnpd{# i i`jariïëh `h{ etnkahnérah{# i {ipa{eiïëh `h{ ikahna{pi{ d h rdkhnmdkajdnph `i khjtna`i`d.

H{ khnkdaph{ ikaji rdcikahni`h{ ivhnpij ytd d}a{pdj `ti{ ua{ôd{ `audrodnpd{ rdedrdnpd{ ih pdrjh Jirgdpano [hkaic# hn`d tj d{pirai jia{ ehki`h ni{ iïôd{ {hkaia{ d h htprh ni{ iïôd{ djvrd{iraia{.

2.;. Khnkdaptin`h Jirgdpano viri h Pdrkdarh [dphr D}a{pd viri jtaph{ tji a`áai dnoinh{i `d ytd {hjdnpd i{ hroina|iïôd{ khj ean{ ctkripauh{ ndkd{{apij `d d{pripáoai{ `d Jirgdpano. Dnprdpinph# nëh {d vh`d d{ytdkdr ytd i{ an{paptaïôd{ {dj ean{ ctkripauh{ pijbáj vrdka{ij {d vrdhktvir khj i ajiodj# vrankavicjdnpd viri ytd h{ anud{pa`hrd{ {hkaia{# h{ viprhkani`hrd{# h{ khcibhri`hrd{ d i khjtna`i`d dj odric# vh{{ij uhcpir æ ipdnïëh viri dcd{ d dnpdn`drdj i ajvhrpânkai `d khnprabtêrdj khj {ti{ kit{i{. @d{pi ehrji h Jirgdpano viri h Pdrkdarh [dphr ivirdkd khjh tji edrrijdnpi ytd ilt`irai ni vrhjhïëh `d bhi{ a`áai{ `d{pi{ an{paptaïôd{# vrhvhrkahnin`h ipriuá{ `d {ti{ iïôd{ khnmdkajdnph d khn{kadnpa|iïëh `i {hkad`i`d. [dotn`h Ghpcdr -91?=!# H Jirgdpano nh Pdrkdarh [dphr á pëh {hjdnpd h Jirgdpano tpaca|i`h vdci{ hroina|iïôd{ nëh*ohudrnijdnpia{ nh anptaph `d< phrnir vübcaki {ti{ a`áai{# irrdki`ir etn`h{ viri {dt{ vrhldph{ {hkaia{ d viri pdnpir jt`ir khjvhrpijdnph{ `d vd{{hi{ `ainpd `d tji kit{i {hkaic

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H Jirgdpano uhcpi`h i d{pd {dphr nëh pdj dj ua{pi `ardpijdnpd h{ ean{ ctkripauh{# ji{ {aj ivrd{dnpi khjh hbldpauh vrankavic vrhjhudr d kmijir i ipdnïëh viri d{{i{ an{paptaïôd{# jh{prin`h i {drad`i`d `d {ti{ iïôd{# viri i{{aj khn{dotar ytd {dt vübcakh*icuh {d anpdrd{{d vhr {ti{ vrépaki{.

; Ajvhrpânkai `i{ Iïôd{ `d Jirgdpano viri h Pdrkdarh Pdrkdarh [dphr< Ivcakiïëh d Deakaìnkai H Jirgdpano á tji edrrijdnpi jtaph t{i`i d khnmdka`i nh jdrki`h. [dt hbldpauh á dnpdn`a`h ni iptica`i`d khjh tji iïëh `ardpijdnpd rdcikahni`i æ vrhjhïëh# i ajiodj d h itjdnph `i vrh`tpaua`i`d. Nh dnpinph a{{h nëh á pt`h# icáj `a{{h# d{{i üpac edrrijdnpi vh`d {dr djvrdoi`i khjh tji icpdrnipaui khjvdpdnpd viri iodnkair d vrhjhudr h bdj {hkaic. [dotn`h Icbtytdrytd -2665!# h jtn`h ochbica|i`h vd`d tji ajiodj `aedrdnkai`i# vha{ nh Bri{ac d nh jtn`h d}a{pdj jacmird{ `d hroina|iïôd{ `h Pdrkdarh [dphr pribicmin`h dj tji jd{ji érdi# h ytd `h vhnph `d ua{pi `h jirgdpano i{ phrni khnkhrrdnpd{ dnprd {a. Orin`d virpd `h krd{kajdnph `h Pdrkdarh [dphr nh{ ücpajh{ inh{ {d `dud æ{ d{pripáoai{ `d jirgdpano. H khnkdaph `d tji djvrd{i á khjvcdpijdnpd `aedrdnpd `h khnkdaph `i{ i{{hkaiïôd{ d etn`iïôd{# vhráj# i{ edrrijdnpi{ {ëh i{ jd{ji{< d{pripáoai{# vcinh{ `d iïëh# `aionû{pakh{ dpk -mppv
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