art_&_craft_village.pdf

GOVERNMENT OF KARNATAKA INITIATIVE DEVELOPMENT OF ART & CRAFT VILLAGE IN BANGALORE PROJECT REPORT

Detailed Project Report

TOURISM PROJECTS FOR INVESTMENT OPPORTUNITIES

INVEST KARNATAKA 2016 January 2016

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

Table of contents 1. Introduction ....................................................................................................... 3 1.1

Background .............................................................................................................................. 3

1.2

Objectives ................................................................................................................................ 3

1.3

Approach and Methodology .................................................................................................... 4

2. Overview.............................................................................................................. 5 2.1

Karnataka ................................................................................................................................. 5

2.2

Bangalore ................................................................................................................................. 6

2.3

Advantages of Bangalore ........................................................................................................ 8

2.4

Regional Connectivity .............................................................................................................. 8

2.5

Infrastructure Initiative............................................................................................................ 9

3. Overview of Art & Craft in karnataka ...................................................... 10 3.1

Industry Overview.................................................................................................................. 10

4. Project Concept ............................................................................................... 18 4.1

What is art art and craft village ............................................................................................. 18

4.2

Project Component ................................................................................................................ 19

4.3

Project Drivers ....................................................................................................................... 20

5. Project Financial Viability Analysis ......................................................... 21 5.1

Project Cost ............................................................................................................................ 21

5.2

Estimation of Revenues ......................................................................................................... 22

5.3

Estimation of Expenses .......................................................................................................... 24

6. Project Implementation Structure ........................................................... 27 6.1

Review of different PPP Frameworks .................................................................................... 27

6.2

Implementation Structure ..................................................................................................... 28

6.3

Risks assessment.................................................................................................................... 29

6.4

Recommendation .................................................................................................................. 30

6.5

Project Layout ........................................................................................................................ 31

7. Recommendations and Way Forward ..................................................... 32 Annexures ................................................................................................................ 33

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Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

1. Introduction 1.1 Background Department of Tourism (DoT) Government of Karnataka (GoK) is determined to boost the tourism industry in the state. The Tourism Sector has been identified as one of the key sectors propelling the country’s economic growth. Karnataka State has been ranked as the 3rd preferred destination among domestic tourists in the tourism sector. Karnataka’s thriving economy has created many opportunities across the State in the last decade. For GoK, the tourism sector constitutes a real priority because it is an important sector for the generation of employment, therefore various initiatives are been undertaken with the involvement of all stakeholders, both public and private, that will foster a more favourable environment for the development and consolidation of the tourism sector. One of the initiatives in this direction is the formulation of Karnataka Tourism Policy for 2015-20. GoK intends to encourage the investors to invest in the tourism sector. A host of incentives and concessions are provided to the investors in tourism sector, in the New Tourism Policy for 2015-20. A large emphasize has been laid on enhancing hospitality services and standards, promoting innovative developments and rejuvenation of older tourist attractions, with the aim of offering visitors the experience that will commensurate with higher expectations. With this background, DoT has prepared a shelf of Project Reports of potential tourism projects which could be undertaken for development along with collaboration with the Private sector. Development of Art & Craft Village in Bangalore is one of the projects identified for development. The idea is to showcase culture of Karnataka in Bangalore through establishing an art & craft village in the capital of the state. Department of Tourism, Government of Karnataka intends to develop an in Bangalore, the state capital to showcase the talent of the local artists.

1.2 Objectives GoK intends to develop the art and craft village in Bangalore, Karnataka to: i. ii.

Create a wholesome experience for the tourists through providing them a feeling of vernacular culture of the state. Promote the rich ethnic inheritance of the city and develop Bangalore as a hub of Kannada art and craft activity.

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Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

iii. iv. v.

vi. vii.

Create a space and environment to preserve the traditional art and craft of the state for the tourists. Attract more footfalls, encourage extended stays. Promote the talents of local artists, artisans and craftsmen though giving them a platform to exhibit their painting, art – work and piece of craft via exhibition, studio, open air theatres and stalls. Encourage entrepreneurship and livelihood opportunities for the locals. Encourage and promote Private Sector Participation in the development of tourism sector.

Department of Tourism, Government of Karnataka, the agency promoting tourism in Karnataka has been at the forefront in attracting large number of tourists to the state and branding Karnataka as a tourist destination. Developing a centre promoting the local art, craft and culture would add a feather to this initiative.

1.3 Approach and Methodology The Approach to the entire assignment is depicted in the flow chart below. The detailed analysis and inferences drawn at each stage have been covered in detail in the each of the following sections.

• Study of art and craft industries • Review the policies related to art and craft

Secondary Research

4 Financial Feasibility

• Identify projects to be developed • Determine the costs, revenue streams, other expenses and assess projet viability

Figure 1: Approach to the project

• Identify probable projects and its locations • Suggest project structure options for development Implementation Structures

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

2. Overview 2.1 Karnataka Karnataka State comprises of 30 districts and has been classified into four divisions namely Bangalore, Belgaum, Gulbarga and Mysore Divisions. Karnataka has vibrant automobile, agro, aerospace, textile & garment, biotech and heavy engineering industries. The state has sector-specific SEZs for key industries such as IT, biotechnology, engineering, food processing and aerospace. Karnataka is the IT hub of India and home to the fourth largest technology cluster in the world. As of 2014-15, total exports from the state aggregated US$ 52.02 billion, which is approximately 13.01 per cent of India's total exports. Karnataka has 47 IT/ITeS SEZs, three software technology villages and dedicated IT investment regions. Karnataka boasts of a diverse flora and fauna and a 320 km natural coast line, which makes it a nature tourist's paradise. Tourist arrivals in the state increased from 25.2 million in 2005-06 to 111.8 million in 2014-15.

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Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

2.2 Bangalore Bangalore, the capital city and the largest city of Karnataka State is popularly known as the ‘Silicon Valley of India’ and has come to be one of Asia’s fastest growing cities since emergence of the IT-ITeS industry. Karnataka itself is globally known for its vibrant economy and investment potential. Being a major industrial and commercial center of the country, Bangalore is also the nerve center of India’s software industry and is well connected domestically and internationally, thus attracting people from all over the country and beyond for meetings, seminars, conferences and exhibitions. It is home to some of the most high tech industries, IT organizations and some of India’s premier scientific establishments. Bangalore is one of the most ethnically diverse cities in the country, with over 62% of the city's population comprising migrants from other parts of India. Historically a multicultural city, Bangalore has experienced a dramatic social and cultural change with the advent of the liberalization and expansion of the information technology and business process outsourcing industries in India. IT companies in Bangalore employ over 35% of India's pool of 1 million IT professionals.

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Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE Table 1: Overview of Bangalore City

Aspect

Details

City

Bangalore

Population (2011 Census)

8.52 Million

Area

  

Municipal Area (BBMP): 741 sq. km Planning Area (Bangalore Development Authority): 1,307 sq. km Development Area (Bangalore Metropolitan Regional Development Authority): 2,190 sq. km

Geographic Location

 

770 37’ E Longitude and 120 8’ N Latitude. Elevation: 920 m above the mean sea level.

Connectivity and Linkages



Air: The city has an international airport with regular flights from & to important destinations both in India and abroad. Bangalore International Airport started its operations of Phase 1 in April 2008. Road: The city is strategically located on NH-4 (ChennaiBangalore-Pune), NH-7 (Bangalore-Hyderabad), NH-48 (Mangalore), NH 207 (Chikaballapur), & NH-209 (Coimbatore) and State Highways to other cities in the State. Rail: The city has three railway stations, viz. Central, Cantonment and Yeshwantpur. The city is well connected to all major Indian cities by rail network.





Climate

    

Tropical climate March to May (warmest months) December to February (coldest months) July to September (rainy - southwest monsoon) November to December (rainy - northeast monsoon)

Temperature

 

Highest maximum temperature of 33o C Lowest minimum temperature of 14o C

Languages

 

Regional language: Kannada English, Hindi, Telugu and Tamil are widely spoken and understood.

City Administrator

Greater Bangalore Municipal Corporation (Bruhat Bangalore Mahanagar Palike)

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Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE Aspect

Details

City Functions

Administrative Capital, IT capital of the country

Distance of International Airport from CBD

35.0 km

Source: Jones Lang LaSalle Report

Apart from the industrial importance, Bangalore city also has few other characteristics such as a cosmopolitan culture, higher spending capacity, large percentage of young population and existence of International airport all of which together promote Bangalore as an idyllic place to develop entertainment and amusement villages. Developing a art and craft village will be very constructive to attract more domestic and international tourists in the city and will also act as a weekend destination for the city – dwellers.

2.3 Advantages of Bangalore Following are the advantages of developing art and craft village in Bangalore:          

Rich tangible heritage of famous handicrafts such as stone carving, wood carving, ivory and sandlewood craft. Exclusive art of Mysore painting, bridal wear and silk wearing. Availability of world class skilled manpower Location advantage - good connectivity and linkages Salubrious climate Reform oriented governance Cosmopolitan culture Excellent social, education & health facilities Telecom connectivity Presence of multinational companies

2.4 Regional Connectivity Bangalore city is well – connected via Air, Rail and Road way. Bangalore city railway station and Yeshwantpur Railway Station are the main railway stations serving the city – dwellers, connecting the city with the rest of the country. Bangalore comes under the South – Western Railways section of the Indian Railways. Bangalore is vey well – connected to all major global destinations via air transport services. The city has an

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Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

international airport with regular flights from & to important destinations both in India and abroad. BIA started its operations of Phase 1 in May 2008. Presently the State owned run buses as well as private tour operators also run buses and luxury buses to all parts of the city and connecting Bangalore to other cities like Bijapur, Hubli, Dharwad and Belgaum. The main bus depots are Kempegowda Bus Station, Shantinagar Bus Depot and Shivajinagar Bus Depot. The NICE ring road which is intended to connect Bangalore with Mysore, is also connecting the city with other major towns namely Srirangapattana, Pandavapura, Mandya, Maddur, Channapattana, Ramanagara, Kengeri etc. As mentioned earlier, the city is strategically located on NH-4 (Chennai-Bangalore-Pune), NH-7 (Bangalore-Hyderabad) and NH-48 (Mangalore). Many state highways connect the State Capital City to other cities in the State. Considering the inflow of tourist population in Karnataka and especially in Bangalore, developing an with high socio-economic value will attract high revenue.

2.5 Infrastructure Initiative There are various proactive measures taken up by the GoK in augmenting & expanding the region in terms of physical infrastructure and developing major infrastructure projects to encourage overall economic development. The under – construction NICE road is 111 km long and connects two important cities of Karnataka i.e, Bangalore and Mysore, touching various cross sections of state and national highways. The NICE road is expected to impact the city connectivity scenario majorly as it connects Electronics City, Bannerghatta Road, Magadi Road, Madiwala and other strategic locations. The Bangalore – Mysore Infrastructure Corridor is also getting developed along NICE and is expected to bring in various commercial and tourism zones along it. One of the largest infrastructure projects which will be witnessed by Bangalore city – dwellers in the upcoming years is completion of construction of Bangalore Metro and LRT Project. This is another project which is expected to impact the city transportation majorly. Apart from these, widening of Sarjapur Outer Ring Road connecting it to the peripherial ring road and several elevated expressway at various junctions of the city will definitely improve the connectivity further. The completion of the above mentioned projects will have significant impact on the regional and economic development of the region as well as it will induce more no. of tourist population.

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Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

3. Overview of Art & Craft in karnataka Karnataka is a land steeped in art and history. Its ancient sculptures and temple carvings stand testimony to its rich cultural heritage, which has captivated kings and commoners alike since time immemorial. The vast range of the State’s arts and crafts that now embellish royal homes of the past, elite bungalows, and even ordinary hutments, bear testimony to the skill, aesthetic sensibilities, and decorative abilities of the craftsperson. Many craft traditions in Karnataka have been handed down from father to son and this continuity has helped to support a vast variety of handicrafts with their high degrees of perfection. The State’s craftsmen received much patronage from the royalty in the past. Today, the government has set up many agencies and design centres to encourage craft families to continue making handicrafts and also help them to market their ware. This has helped keep many craft traditions alive so that their practitioners can cater not only to the local population but also to the many tourists who visit Karnataka. Though home to the famous Nritya Gram, a center for dance and martial art forms, the city, also known as India’s garden city lacks an cultural and ethnic focal point which could bring together craftsmen, artisans and performers to mirror the rich heritage of the state as well as its role in the cultural tapestry of the country. Bangalore, the capital of the state of Karnataka boasts of a vibrant culture. Being a major industrial and commercial centre of the country, Bangalore is also the nerve centre of India’s software industry, thus attracting people from all over the country and beyond for meetings, seminars, conferences and exhibitions.

3.1 Industry Overview Karnataka has a rich tradition of exquisite craftsmanship. Major crafts practiced are Gudigar works (made of sandal wood and rose wood), inlay work and carvings, bronze statues, lacquerware toys from Channapattana and Kinhal, Bidriware, batiks and home decor products. Handicrafts are made in cottage industries by local artisans of the region, as a means of livelihood. They are often manufactured and sold in local markets and sometimes are also sold to the Corporation/ private retails for organized sales. Karnataka State Handicrafts Development Corporation Ltd (KSHDC), was established by Government of Karnataka in 1964 with the objective of preserving and nurturing

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Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

the handicrafts of the State and provide assistance in improving the economic conditions of the artisans. The Corporation has been promoting handicrafts of the state through a number of retail outlets popularised by the name of 'Cauvery'. All over India, the Karnataka State Arts & Crafts Emporium, 'Cauvery', has acquired a unique brand image for its products which is synonymous with highest quality at competitive prices. Craftsmen endowed with high skill levels entirely devoted to producing quality handicrafts are part of 13 craft complexes spread across the State which provide facilities in terms of raw materials, living cum work-sheds, common facilities centre, design input and marketing support. The craft complexes located in Karnataka established by KSHDC are listed below: a. b. c. d. e. f. g. h. i. j. k. l. m.

Sandal wood craft complex, Sagar Sandalwood craft complex, Sirsi Sandalwood craft complex, Soraba Sandalwood craft complex, Kumta Multi craft complex, Mysore Lacquerware craft complex, Channapatna Bidriware craft complex, Bidar Cotton Dhurries complex, Navalgund Pile carpet centre, Mundgod Pottery craft complex, Ramanagar Kinhal Procurement Centre, Kinhal Bronze craft complex, Bangalore Stone craft complex, Shivarapatna

3.2 Regional Profile – Major Handicraft Industries In Karnataka Handicrafts made in Karnataka are widely sold not just in India but also in other parts of the world. The regional spread of handicrafts in the State, the manner in which they are made and their history is discussed in this section.

3.2.1 Channapattana- Lacquerware Toys Channapatna, famous for Lacquer ware toys is located at a distance of 50 km from Bangalore. Channapattana toys are a particular form of wooden toys (and dolls) that are manufactured in the town of Channapatna in the Ramanagar district of Karnataka. This traditional craft is protected as a geographical indication under the World Trade Organization, administered by the Government of Karnataka. As a result of the popularity of these toys, Channapatna is known as Gombegala Ooru (which means “Toy town”) of Karnataka. Traditionally, the work involved lacquering the wood of the Wrightia tinctoria tree, colloquially called Aale mara (ivory-wood).

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Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

The origin of these toys can be traced to the reign of Tipu Sultan who invited artisans from Persia to train the local artisans in the making of wooden toys. For nearly two centuries, ivory-wood was the main wood used in the making of these toys, though rosewood, sandalwood, rubber, sycamore, cedar, pine and teak were also occasionally used. Manufacturing stages include procuring the wood, seasoning the wood, cutting the wood into the desired shapes, pruning and carving the toys, applying the colours and finally polishing the finished product. Vegetable dyes are used in the colouring process to ensure that the toys and dolls are safe for use by children. As of Oct 2006, more than 6,000 people in Channapatna, working in 254 home manufacturing units and 50 small factories, were engaged in the making of these toys. The Karnataka Handicrafts Development Corporation (KHDC) provides assistance with marketing efforts. The raw-material used are halewood, Lac, Lithophon and varieties of colour. With no proper backing or marketing, the Channapatna toy industry faced a financial crunch for more than a decade and was almost on the verge of dying out. However, with the help of KHDC, the craft has been revived and the artisans involved are being trained on changing trends in the industry, to help them keep abreast of the current scenario. Prototypes designed by master craftsmen are introduced to the local artisans, who use them to create well-designed toys and dolls. The Government of Karnataka has also provided help by constructing a Lacquerware Craft Complex, which has a manufacturing centre with 32 turning lathe machines, at Channapatna. Financial assistance to the artisans, with help from the Dutch Government and the Karnataka Government's Vishwa scheme has also been provided. Annual export of Lacquerware toys is to the extent of Rs. 5 Crores.

3.2.2 Bidar – Silver Inlay Works/ Bidriware Bidriware is a metal handicraft that originated in Bidar, Karnataka, in the 14th century, during the rule of the Bahamani Sultans. The term 'Bidriware' originates from the township of Bidar, which is still the only town that manufactures the unique metalware. Due to its striking inlay artwork, Bidriware is an important export

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Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

handicraft of India and is prized as a symbol of wealth. The metal used is a blackened alloy of zinc and copper inlaid with thin sheets of pure silver. The origin of Bidriware is usually attributed to the Bahamani sultans who ruled Bidar in the 13th –15th centuries. Abdullah bin Kaiser, a craftsman from Iran was invited by the Sultan to work on decorating the royal palaces and courts. According to some accounts, Kaiser joined hands with local craftsmen and gave birth to Bidriware. Since then, the craft has been handed down succeeding generations mostly among the local Muslim and Lingayat sects. Bidriware is manufactured from an alloy of copper and zinc (in the ratio 1:16) by casting. The zinc content gives the alloy a deep black color. First, a mould is formed from soil made malleable by the addition of castor oil and resin. The molten metal is then poured into it to obtain a cast piece which is later smoothened by filing. The casting is now coated with a strong solution of copper sulphate to obtain a temporary black coating over which designs are etched freehand with the help of a metal stylus. This is then secured in a vise and the craftsman uses small chisels to engrave the design over the freehand etching. Fine wire or flattened strips of pure silver are then carefully hammered into these grooves. The article then is filed, buffed and smoothed to get rid of the temporary black coating. This results in rendering the silver inlay hardly distinguishable from the gleaming metallic surface which is now all silvery white. The Bidriware is then prone to the final blackening process. Here, a special variety of soil which is available only in the unlit portions of the Bidar fort is used. It is mixed with ammonium chloride and water to produce a paste which is then rubbed onto a heated bidri surface. The paste selectively darkens the body while it has no effect on the silver inlay. The paste is then rinsed off to reveal a shiny silver design resplendent against the black surface. As a finishing touch, oil is applied to the finished product to deepen the matt coating. The finished product appears black with brilliant silver inlay. The Bidri designs are usually patterns such as the Asharfi-ki-booti, stars, vine creepers and stylized poppy plants with flowers. Traditional designs include the Persian Rose and passages from the Quran in Arabic script. While Bidar in Karnataka and Hyderabad in Andhra Pradesh are the most vibrant centers, this art is also practiced in few other parts of the country like Purnia in Bihar,

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Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

Lucknow in Uttar Pradesh and Murshidabad in West Bengal. The designs are mostly conventional ranging from creepers, flowers and sometimes human figures.

3.2.3 Shimoga- Sandalwood Works Sagara in Shimoga district of Karnataka is known for the Gudigar works. The name Gudigar is derived after the clan which is well versed in making such handicrafts. Gudigars are families that for generations have been engaged in sandalwood and ivory carving. They are trained in the craft since childhood. While the Gudigar men make idols, figurines and knick-knacks like penholders, agarbathi stands, cuff links, photo frames and paper clips, the women are adept at making garlands and wreaths out of thin layers of scraped sandalwood. The Gudigars make some of the most exquisite pieces using simple tools like knives, screwdrivers, hand drills and saws. They work in the verandahs of their houses. The Karnataka Government ensures that they are given a regular supply of the wood. The items they make are sold in Government Emporia and through licensed private dealers.

3.2.4 Mysore - Wooden Inlay Work Mysore is well known for the wooden and ivory in laid handicrafts. Craftsmen in the city of Mysore have specialized in wood inlay work making exquisite articles depicting landscapes, pastoral scenes, elephant herds, birds etc. Some of the finest examples of the elaborate inlay work done by master artisans can be seen in the Maharaja’s palace in Mysore and in the mausoleum of Tipu Sultan in Srirangapattna. Ivory carving is another popular craft prevailing in the entire State. Articles carved delicately without excessively ornate image adjoining the figures, mostly showcasing the figures of god and goddess. Some of Mysore's masterpieces in ivory are now preserved in the Heritage Museum in Russia and in the South Kensington Museum, London. However, in recent years, because of the ban imposed on the ivory trade, the craft has received a setback. However, such articles are still found where it is carved very intricately without floral tracery surrounding the figures, mostly of

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Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

Gods with Krishna being featured in several aspects. Mysore Paintings Mysore painting is an important form of classical South Indian painting that originated in the town of Mysore in Karnataka. These paintings are known for their elegance, muted colours, and attention to detail. The themes for most of these paintings are Hindu Gods, Goddesses and scenes from Hindu mythology. In modern times, these paintings have become a much sought after souvenir during festive occasions in South India. The process of making a Mysore painting involves many stages. The first stage is the making of the preliminary sketch of the image on the base. The base consists of cartridge paper pasted on a wooden base. A paste made of zinc oxide and Arabic gum is made called "gesso paste". With the help of a thin brush all the jewellery and parts of throne or the arch which have some relief are painted to give a slightly raised effect of carving. This is allowed to dry. Thin gold foil is then pasted onto the surface. The rest of the piece is then painted using watercolors. Only muted colors are used.

3.2.5 KOPPAL - KINHAL TOYS Kinhal has an immensely rich artistic heritage. It was once a flourishing centre for crafts, the most well-known being exquisite carvings in wood. The famous mural paintings in the Pampapateshwara temple, and the intricate work on the wooden chariot at Hampi, are said to be the work of the ancestors of the Kinhal artisans of today. Old paper tracings found in the ancestral house of one of the artisans further substantiates this belief. Kinhal toys are well-known as the painted wooden toys from the Koppal district. The local artisans called Chitraghars mainly produce palanquins and cradles, images of deities including other idols kept around the temple, chariots. Craftsmen from Gokak are known to make wooden toys that look very much like the real fruits and vegetables for the children to play with which act as educative toys. Lightweight wood is used for the toys. The paste used for joining the various parts is made of tamarind seeds and pebbles. Jute rags, soaked, slivered into pieces, dried, powdered, and mixed with saw dust and tamarind seed paste is made into kitta. A mixture of pebble powder paste with liquid gum is used for embossing the ornamentation and jewellery on the body of the figure. Once the components of the figure are assembled, kitta is applied by hand all over, and small pieces of cotton are stuck on it with the tamarind paste. Pebble paste, pebble paste which forms the base for the application of paint is applied over it.

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Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

Previously, toys depicting people involved in various occupations were popular; now the preference is for figures, animals, and birds. Garuda, the epic bird, has 12 components while Lord Ganesha on a throne has 22 components. The styling is realistic and the designing and chiselling has a master touch. In the festival season, clay toys and images are made, often out of cowdung and sawdust. In 2007, students from the University of Glasgow took part in a project with local students and craftsmen, in an attempt to revive the Kinhal craft. It is believed that the art of Kinhal painted woodenware, dates to the Vijayanagara Empire, founded around 1500 A.D. The craft flourished due to the patronage of the Vijayanagara rulers in whose reign many of the fine arts reached their aesthetic zenith. The Kinhal style is a part of the painting and sculpture styles of that era, according to art historians. After the fall of the empire, the craft received support from the Nawab of Koppal, Desais of Kinhal and more importantly, Nawab Salar Jung of Hyderabad, who also patronised the lacquered woodcraft. The interface between these forms and the common patronage led to a mellow blend of Hindu and Islamic art forms that is a signature feature of the Kinhal craft.

3.2.6 BELLARY - LAMBANI EMBROIDERY The Lambani embroidery is an amalgam of pattern darning, mirror work, cross stitch, and overlaid and quilting stitches with borders of “Kangura” patchwork applique, done on loosely woven dark blue or red handloom base fabric. The distinctiveness of the handicraft lie in its distinctive design range, use of local mud-resist handloom fabric, mirrors, shells and white ornamental trims (that are a traditional part of Lambani as well as the Ilkal sarees of Dharwad-Hubli and other local fabrics). Sandur’s best-known line is Lambani embroidery, which is done by Lambani or Banjara women. These communities, settled in the Sandur area, are originally said to have come from Marwar. The women continue to wear their striking traditional costumes. These are adorned with a distinctive bold embroidery that makes use of mirrors and also other embellishments such as shells and buttons. Sandur combines contemporary design with the skills of the Lambani women to put together products that suit urban tastes. The Sandur Kendra is a place that the Lambani women can come

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Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

to work at. They are paid on piece rate basis, and also receive Provident Fund, bonus and subsidized ration benefits.

3.2.7 OTHERS - BRONZE CRAFTS, CANE, COIR Bronze craft is mainly pursued at Bangalore, Nagamangala, Udupi, Shivarpatna, Mysore, Belgaum and Hubli. The raw materials used are of Copper and Brass. The motifs are taken from temple friezes, images of Gods like Ardhnarishwara, Nataraja, Buddha, Krishna, Deppalakshmi, etc. The motifs are cast in the mould prepared by craftsmen, then carved meticulously and polished to give a fine finish. Artisans also produce other items like Ganapthi and Ganapathi Nandi miniature images. The concept for the art work is derived from the South Indian temples. The bronze craft is also utilized in making brass and copper utensils, door handles, bowls, vases, idols for temples, and other figurines in the temples. KSHDC conducts craft exposure study tours to visit places like Dakshina Kannada, Mysore, Shivarpatna, Bellary, Hospet (Hampi), Badami, Ajantha, Ellora, Belur, Halebeedu, Shravanabelagola, etc. to view the most exquisite monuments so that they derive ideas/ designs for bronze craft. Metal works in Karnataka is not confined to any particular area or city. While some regions are famous for bronze casting, others are known for bell metal works. Metal work industry is significantly practiced in the State as numerous families are involved actively in it. Many articles for religious purposes are made of metal. Karkala, famous for Jain statues and Udupi are the major centers for such works. Mangalore is famous for the bell metal works and Nagamangala is famous for bronze casting. Most attractive pieces of bronze work are the human figures made out of it. Other handicrafts include handicrafts made of coir, cane and banana plantain.

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Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

4. Project Concept Travel and tourism, the world’s largest industry, is a key driver of economic growth. Given this background the development of appropriate infrastructure facilities for promoting tourism would go a long way in developing the state’s economy. This Section discusses the concept of establishment of art and craft village in Bangalore.

4.1 What is art art and craft village The village was conceived with an idea to create an environment for the preservation of traditional crafts. It aims at providing encouragement to the needy artists from all over the state in order to sustain and preserve the rich heritage of karnataka. The village is a tribute to karnataka’s natural beauty, richly diverse cultural heritage and vibrant ethos. It is a place where artisans from across karnataka showcase their individual skills in a variety of arts, crafts and culture. From pottery to a plethora of weaves, woodwork, jewelry, clothes and local crafts of each region of the state, this village is a kaleidoscope of karnataka’s colour, diversity and talent. The village focuses on creating a tourist destination, centered on hands-on interaction between tourists and artisans, who create, display and market their crafts on site. The strategy being, to make Karnataka's traditional crafts an integral part of the tourism experience while also providing sustainable development for the artisans economically.

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Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

4.2 Project Component Based on the review of similar art and craft villages in India and abroad, the following components are suggested at respective locations. The Project could be developed on a land parcel of approximately 2 acres. The facilities proposed to be developed are detailed out in the table below: Sl. No

Facility

1.

Art and craft village

2.

Food court

3.

Retail Area

4.

Accomodation

5.

Ampi theater

6.

Other Infrastructure

Components Would comprise:  15 huts  Each hut is of 1300 sq.ft Easily accessible from the Art and craft village, the food court should have sufficient capacity to manage the number of visitors. Would include retail stores for selling other traditional items etc. Providing staying facilities in the village Open air theater for conducting traditional folk art & dances of Karnataka. Providing facilities like Parking, Toilets etc.

To make the project financially viable for a private developer / operator, in addition to the Art and craft village, food court, theater which showcases the various dances forms of Karnataka. Components Art and craft village Food Court

Indicative size / area 20,000 sq.ft 6,000 sq.ft

Retail

20,000 sq.ft

Accomodation

10,000 sq.ft

Ampi theater

5,000 sq.ft

Other Facilities

10,000 sq.ft

19

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

4.3 Project Drivers The following issues are critical in ensuring the implementation and success of the Project: i.

Land

The minimum land requirement for the Project would be 2 acres. Availability of land is critical for commencing the Project development activities. ii. Location Location of the Project and its proximity to the city is a key factor for driving footfalls to the village. A potential site with proper connectivity, closer to the city centre needs to be identified by DoT. iii. Infrastructure The physical infrastructure including roads, water supply, power, etc for the Project site need to be in place for operationalising the Project facilities and is a key concern for the private developer / operator as well as for the public intending to visit the Project. DoT / GoK would need to plan for the basic infrastructure facilities at the identified Project site prior to commencing the bid process for selection of the private developer / operator. iv. Facilities / components The facilities offered by the Art and craft village would need to be carefully planned to provide something of interest to all age groups. The success of the Project would depend on the capability of the Village to attract visitors on a continual basis. This would mean that new rides / products would need to be introduced periodically to sustain the interest of the visitors to the Village. Attractive package offers, seasonal / non-seasonal offerings and pricing would be important drivers for the success of the Village. v. Transportation To facilitate commute of visitors to the Village, it may be required to provide transportation facilities to and from the Project site at periodic intervals through the day.

20

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

5. Project Financial Viability Analysis The financial viability assessment has been carried out for the Project.This Chapter provides a summary of the Financial Viability of the project.

5.1 Project Cost The base construction cost of the Project has been estimated at Rs. 3.61 Crores. The details of the same are presented below. Sl. No

Item

1

Art and craft village

2

Area in sq.ft

Total Cost (Rs. Crores)

20,000

1.20

Food Court

6,000

0.30

3

Retail Area

20,000

1.00

4

Accomodation

10,000

1.00

5

Ampi Theater

5,000

0.01

6

Others

10,000

0.10

Total Base Cost

71,000

3.61

The base cost is as per estimations carried out for the current year i.e 2015. Sl. No

Item

21

Amount (Rs. Crores)

1.

Construction Cost

3.61

2.

Contingency (4% of construction cost)

0.14

3.

Preliminary expenses (1.5% of construction cost)

0.05

Thus, considering all components, the total project cost is estimated to be around Rs. 3.80 Crores.

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

5.2 Estimation of Revenues The revenue income for each of the facilities in the Project has been estimated and the details of the assumptions made therein are presented below. i. Art and craft village (Hut) Sl. No

Description

Value

1.

Built-up area

2.

Area rented

3.

Rent per month for one hut (Rs.)

10,000

4.

Lease per year for one hut (Rs.)

100,000

20,000 sq.ft 100% of built-up area

ii. Food Court The number of visitors to the food court has been estimated to be the same as those visiting the art and craft village. As the FEC and retail area proposed would also have a separate food court, the footfalls in the FEC and retail area have not been considered to estimate the revenue from the food court. Sl. No

Description

Value

1.

Built-up area

6,000 sq.ft

2.

Area rented

3.

Rent per month for one hut (Rs.)

50,000

4.

Lease per year for one hut (Rs.)

500,000

100% of built-up area

iii. Retail Area The assumptions for revenue from the retail area are provided in the table below: Sl. No

Description

Value

1.

Built-up area

20,000 sq.ft

2.

Area rented

3.

Rent (Rs./sq.ft/month)

30

4.

Lease (Rs./sq.ft/year)

300

100% of built-up area

22

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

iv. Accomodation The assumptions for revenue from the accomodation are provided in the table below: Sl. No

Description

Value

1.

Built-up area

10,000 sq.ft

2.

Area rented

3.

Rent (Rs./room/day)

500

4.

O&M Charges (Rs./room/day)

150

100% of built-up area

v. Other revenues The assumptions for other revenues are provided in the table below: Sl. No

Description

1.

Entry fee for art and craft village (Rs. per person per day)

2.

Ampi Theater (Fee Per day in Rs.)

Price escalation for all the revenues is done by 1% year on year.

Value 20(Adult) 10(Child) 500

23

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

5.3 Estimation of Expenses The assumptions for Operations and Maintainence expenses are provided in the table below: Sl. No

Description of O&M Expenses

Value

1.

Art and craft village (Hut) (Rs. Per Hut/year)

2.

Food Court (Rs. Per Shop/year)

5000

3.

Retail shops (Rs. Per Shop/year)

5000

4.

Accomadation (Rs. Per Room/day)

150

5.

Ampi Theater(Rs./day)

100

Sl. No

Description of Other Expenses

10,000

Value

1.

Manpower Cost (Rs. Lakhs/year)

20

2.

Power Cost (Rs. Lakhs /year)

10

3.

Miscellaneous (Rs. Lakhs /year)

5

4.

Marketing Expenses (Rs. Lakhs /year)

2

24

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

Expected Project Revenues Rs lakhs Years

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

5

5

5

5

5

5

5

5

5

5

6

6

6

6

6

12

12

12

12

12

13

13

13

13

13

13

13

14

14

14

15

15

15

15

16

16

16

16

16

16

17

17

17

17

17

18

18

18

19

19

19

19

19

19

20

20

20

20

20

21

10

10

10

10

10

11

11

11

11

11

11

11

11

11

11

36

36

37

37

37

38

38

39

39

39

40

40

41

41

41

15

15

15

15

16

16

16

16

16

16

17

17

17

17

17

1

1

1

1

1

1

1

1

1

1

1

1

1

1

1

13

13

13

13

14

14

14

14

14

14

14

15

15

15

15

125

126

128

129

130

131

133

134

135

137

138

139

141

142

144

Revenues Hut - Lease Hut - Rentals Foot court - Lease Foot court - Rentals Retail shops - Lease Retail shops - Rentals Accomodation Rentals OAT Footfalls - Gate fee

Total Revenue

25

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

Expected Project Expenses Rs lakhs Years

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

20

20

20

20

20

21

21

21

21

21

21

21

21

21

21

10

10

10

10

10

10

10

10

10

10

11

11

11

11

11

8

8

8

8

8

8

8

8

8

8

8

8

8

8

8

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

2

2

2

2

2

2

2

2

2

2

2

2

2

2

2

45

45

45

45

46

46

46

46

47

47

47

47

47

48

48

80

81

82

83

85

86

87

88

89

90

91

92

93

95

96

28

28

29

29

30

30

30

31

31

31

32

32

33

33

34

52

53

54

54

55

56

56

57

58

58

59

60

61

61

62

Expenses Manpower Cost Power Cost Maintainence Cost Miscellaneous Marketing Expenses

Total Expenses

Profit Tax Net Profit

26

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

6. Project Implementation Structure The mode of implementation of the Project could be through the Public Private Participation (“PPP”). This chapter sets out the salient features of the different structuring options for undertaking the implementation of the project under a suitable PPP model and recommendation on the most suitable structure.

6.1 Review of different PPP Frameworks There are mainly three different frameworks for contracting work under the PPP model as described below: 6.1.1 Service Contract: A specific service (discrete and clearly defined) is contracted out by the public agency to a private operator. Payment is usually on fee per package basis. Service contracts are subject to frequent competition and usually last for shorter term like one year. It is also common to give out separate contracts for different parts of the project to more than one operator, thereby enabling comparative competition. 6.1.2 Management Contract: Under this arrangement, the private sector assumes the responsibility for core activities such as operations and maintenance of units in a specific geographical sector (which could comprise the whole or only a part of the entire project) or at a defined level of responsibility. Public entities legally remain the owners of the assets. A private company may agree to take over the responsibility for managing a service to specified standards but using the staff, equipment, vehicles and buildings of the public entity. In such a situation the private company would bring in its management expertise, however is unlikely to make major capital expenditure under such a structure. 6.1.3 BOT/ Concession Contracts: The private operator is responsible for financing new investment in entire project over the life of the contract. The assets are owned by the public entity; however, the private operator takes over responsibility of managing assets, creating new assets where required, raising finance for the new investments, providing the service, operations and maintenance, collection of charges, if applicable. This arrangement could apply to a specific jurisdiction or geographical area. The private operator

27

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

would pay an annual fee or may receive an annual subsidy depending on the financial circumstances of the service. Such arrangements may apply in respect of commercial operations owned by an authority where the user charge either covers or represents a substantial proportion of the total cost. 6.1.4 Review of the requirements for different frameworks Table 2: Requirements of different PPP frameworks

Framework Service Contract Management Contract Concession

Technical Expertise Yes Yes

Managing Expertise No Yes

Operating Efficiency No Yes

Capital Investment No No

O&M Investment No No

Yes

Yes

Yes

Yes

Yes

Based on the above available frameworks, the following structure has been analyzed for undertaking the project:

6.2 Implementation Structure The following would be the salient features of the implementation framework: a.

Handover of the Project site by DoT on execution of the Project Development Agreement (PDA) to the developer (SPV formed for undertaking the project under PPP model) along with the grant of development rights for development of the project as per terms of the PDA.

b. The project would be developed by the developer wherein it would be responsible for designing, financing, development, operation & maintenance and transfer of the project at the end of the agreement period c.

Annual payments would be made by the developer to DoT against grant of the development rights.

d. Project implementation would be monitored by a Project Engineer employed by DoT for overlooking the day to day activities as well as overall performance of the project e.

The developer would be allowed to levy and collect user charges from the users of the project facilities

f.

On expiry of the agreement period, the developer would hand back the project site and facilities developed on ensuring that the quality and condition of all the facilities developed are in good and working condition.

28

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

The following diagram depicts the overall framework of the project execution:

15 Years DoT

Figure 2: Implementation Framework

6.3 Risks assessment Under the above framework, following are the risks that would be transferred to the developer: a.

b. c.

The mobilization of finances would be the responsibility of the private developer and the risks associated with the financial aspects in terms of profitability and returns would lie with the developer The risk of adhering to the Applicable Law would be passed on to the private developer. The risk of time-bound completion of the Project would be passed on to the private developer. Since the revenue streams for the private developer from the Project would commence only after completion of the Project, it would be in the interest of the private developer to complete the Project as early as possible.

The risk of over-runs in construction cost and operational expenses would be borne by the private developer.

29

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

6.4 Recommendation Based on the evaluation of various options for implementation and the Financial Analysis carried out for the Project, it is recommended to adopt the ‘concession’ structure for successful implementation of the Project. The concession contract under a Design, Build, Finance, Operate, Transfer framework would be the preferred option, as DoT would receive higher returns from the Project, with no investment or revenue risk of the Project. In lieu of the land being offered by DoT along with the Development rights for the setting up of the Art and craft village, DoT can seek a Concession Payment on Annual/half yearly basis with an escalation of 5% every year. The concession period, based on the Financial Analysis carried out for the assignment, is 15 years, including the construction period of 1 year. The summary of the financial viability carried out for the Project is presented in the next chapter.

30

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

6.5 Project Layout

0 – Gates 6 – Rest Lounge A – Conference Room

1 – Parking 7 –Other Handloom/Art Shops B – Meeting Area

2 – Sewage Plant 8 – Food courts T –Ticket Counter

3 – Craft Shops 9 - AmphiTheater

4 – Managing Office 10 – Activity Lounge

5 – Toilets 11 – Shops

31

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

7. Recommendations and Way Forward Travel and tourism, the world’s largest industry, is a key driver of economic growth. Given this background the development of appropriate infrastructure facilities for promoting tourism would go a long way in developing the state’s economy. The spin-off benefits from this project could be quite substantial, in terms of: 

Employment generation for a large number of artisans.



Development of facilities which could bring forth rich cultural heritage in citizen’s conscience.



Development of Bangalore as a cultural centre.

Being on the outskirts of a major city, the project has good potential to effectively channellise tourism promotion efforts of the state. The landmark project with appropriate encouragement from the Central and State Government could go a long way in establishing this as not only a tourist attraction but a boon to artists and performers giving fillip to the arts community in the country. Based on the financial analysis carried out for the project, the project could generate sufficient revenues, meeting the operations and maintenance costs of the project. The project would require extensive and regular maintenance and it is recommended that a major part of day-to-day management and maintenance of the project is handed over to a professional agency upon commissioning of the project. Co-opting artists to the trust managing the art and craft village could ensure that the development of the project would be able to meet the aspirations of the local artists, since such a forum could provide feedback on the activities planned or carried out by it.

32

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

Annexures

33

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

Annexure 1 Assumption Sheet General/Macro Assumptions Tax rate

:

35%

Inflation Rate

:

5%

Project Duration

:

15 years

Start date

:

2016

Completion date

:

2017

Construction period

:

12 months

Project Assumptions

Revenue Assumptions

34

Tourists flow Tourist inflow (weekday)

:

500 per day

Tourist inflow (weekend)

:

1000 per day

Tourist inflow per year

:

234000

Growth rate in tourists per yr

:

1%

Amphitheatre/ Music Concert Hall/Performing Centre Average Rental of facilities per show

:

500

Number of shows per year

:

200

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE Growth in rentals p.a

1% p.a :

Food and Beverages (Rented and LeasedOutsourced on Revenue sharing basis) Hours of operations

:

Full Day

Entry fees per person

:

Rs 20 (adult) and Rs 10 (adult).

Growth p.a in ticket fee

:

1%

Number of cottages

:

10

Rate per cottage per day

:

Rs 500.

Occupancy of cottages

:

300 days

Growth rate in cottage charges p.a

:

1% p.a

Gate fees

Cottages

35

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

Annexure 2 Dilli Haat Dilli Haat is a treasure house of Indian culture, handicrafts and ethnic cuisine, and from a variety of cultural traditions of India. Unlike the traditional weekly market, the village Haat, Dilli Haat is permanent. It is located in the commercial centers of South Delhi, opposite INA market. The 6 acres of land on which this complex is situated was salvaged as part of a reclamation project and transformed into a plaza. Extensive foundation work, small thatched roof cottages and kiosks give the plaza a village atmosphere. Some shops are permanent but other sellers are rotated, usually for fifteen days. Products offered may include rosewood and sandalwood carvings, embellished camel hide footwear, sophisticated fabric and drapery, gems, beads, brassware, metal crafts, and silk and wool fabrics. A number of shows promoting handicrafts and handlooms are held at the exhibition hall in the complex. To sell wares, there is an application process and spaces are allocated according to which state the seller is from. In all, Dilli Haat, INA Market has 62 stalls allotted on a rotational basis to craftsmen a payment of INR 100 per day for a maximum period of 15 Days. Dilli Haat INA is open to public, 10.30 am to 10.00 pm., seven days a week, at a nominal entrance fee, Rs. 20 for Adults, Rs.10 for Children, Rs. 50 for foreigners. The craftsmen who are registered with D.C.Handicrafts are the ones who are eligible to find a place at the Dilli Haat. This ensures that visitors get to buy authentic wares at prices that have not been inflated by high maintenance costs. Step inside the complex for an altogether delightful experience by either buying

36

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

inimitable ethnic wares, savouring the delicacies of different states or by simply relaxing in the evening with the entire family. DILLI HAAT transports you to the magical world of Indian art and heritage presented through a fascinating panorama of craft, cuisine and cultural activities. DILLI HAAT is not just a market place; it has been visualized as a showpiece of traditional Indian culture- a forum where rural life and folk art are brought closer to an urban clientele. It is here that the crafts persons find an opportunity to demonstrate their artistic skills to thousands of visitors everyday. Since its inauguration in the month of March 1994, Dilli Haat has been home to thousands of handicraft and handloom artisans. The complex is not only artistic, but also recreational in nature where the entire family can have a good time. There are stalls dishing out sumptuous delicacies from different States and Union Territories; an Exhibition Hall; a Souvenir shop selling an assortment of small gift items; an open stage for cultural programmes and a playing area exclusively earmarked for children. The architectural features of the complex have been especially designed in the traditional north Indian style, with brickwork jail (lattice) and stone roofs. A hall in the complex specifically caters to exhibitions of the handlooms and handicrafts. A souvenir shop, also displays attractive ethnic products. The small thatched roof cottages and kiosks, without any concrete structures provide a village atmosphere. The shops are set up on platforms, which act as a link in the Bazar design. The courtyards between the shops are paved in stone and interspaced with grass to retain a visual softness. The landscaping of the area incorporates colourful flowering shrubs and trees, thus the entire complex is in harmony with the environment.

37

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE Dilli Haat Layout

38

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

Annexure 3 Shilparamam, Hyderabad, Telengana Shilparamam is an arts and crafts village which is located in Madhapur, Hyderabad, Telengana. Shilparamam was developed in 1992, with an idea of preserving the traditional art of Telengana. There are ethnic festivals all over the year. Spreading over a 65 acres of land, the art & craft village is only a few kilometers away from the main city of Hyderabad.

39

Situated in the of hi-tech hub city of India, Shilparamam gives a scenic ambience of tradition and cultural heritage. For promotion and preservation of Indian arts and crafts and to motivate the artisans, the state government established this platform.

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

Enchanting the blend of arts and artifact, epitomizing the true legacy with the diverse natural beauty of rural India; Shilparamam is tribute to Telengana. Exhibiting the rustic richness and creativity of Hyderabad, it has captivated the imagination of visitors. The lush and serene environment of Shilparamam is sculpted with woodwork, jewellery, cloths and local crafts of each region of the country. Showcasing a plethora of artistic ethos, Shilparamam is set amidst gardens, cascading waterfalls and natural rock heights.

Facts & Figures: Visiting Hours

10.30 am to 8 pm

Entry Fee

Adult: Rs. 40 Children: Rs. 20

Villageing

Available

Villageing Fees

4 wheelers: Rs. 20 for first 3 hrs, Rs. 10 per hr or part thereof. 2 wheelers: Rs 10 for first 3 hrs, Rs. 5 per hr or part thereof.

Major Attractions: 40

The Rural Museum: The rural museum, surrounded by trees, is a miniature depiction of typical Indian village. Over 15 life-sized huts, authentically constructed out of baked clay and thatch, depict rural and tribal lifestyles and the life of various artisans. It provides a window to rural life for city dwellers and those who have never visited a village before. The museum houses sculptures and life size models depicting the day-to-day activities of the rural artisans.

Development of Art and Craft Village in Bangalore, Karnataka GOVERNMENT OF KARNATAKA INITIATIVE

The Rock Museum: Artist Subroto Basu from Shantiniketan has fashioned a rock garden here by blending his own rock collections with the natural and picturesque rock formations found in the village. The natural formations stand unswayed in a scenic form in Rock Museum. This Rock Museum adds a fantastic ecological side to Shilparamam.

41

Recreation Zone: Boating Shilparamam has a beautiful lake which also offers the delight of boating in it. Both rowing and paddle boats are available.

Shopping Shilparamam has hundreds of stalls. There is a wide range of handicrafts available for shopping, right from toys to carpets. Here visitors can buy hand made sarees and textiles of different states. Textiles ranging from Tangail, Sambhalpur, Paithni, Kashmiri to Kanjeevaram, Dharmavaram, Tanjavur, Madurai, Peddapuram, Bandar, Guntur and other sarees. It also has salwaar kamiz, ghagras, kurta, carpets, etc. Here a special Artisan Bazar is also there providing the original art forms directly from the makers.