Linda Salvati is an Art Director and a highly accomplished executive with extensive experience developing successful cre...
L I N D A S A LVAT I
West Hills, CA 91307 818.370.6306
[email protected]
SUMMARY Highly accomplished executive with extensive experience developing successful creative licensing programs, product development and retail merchandising for entertainment properties, brands and businesses. Results-oriented leader and diplomatic collaborator with the strong ability to inspire, motivate and grow teams ensuring successful delivery of high-quality product.
AREAS OF EXPERTISE Brand Identity Creative Licensing Retail Programs
Style Guides Packaging Product Development
PROFESSIONAL EXPERIENCE WARNER BROS. CONSUMER PRODUCTS, BURBANK, CA Design Director, Global Brands & Franchise Development, 2002-2014 Led design vision including the creation of illustration and character art styles for Warner Bros. Consumer Products’ creative licensing programs, product development and retail partner programs. Oversaw internal design team and external agencies with budgets up to $2 million. Film and television properties include Harry Potter, Happy Feet, Speed Racer, Godzilla, Wizard of Oz, Scooby-Doo, Baby Looney Tunes, Tweety and others. Enthusiastic and conscientious leader well-respected by senior management and key filmmakers and producers.
external divisions to create the best product possible. creative and marketing teams to assure a collaborative, communicative work environment resulting in improved teamwork and process. 2012–2014 Created brand and trend-based style guides for Batman, Superman, Baby Looney Tunes and Tom and Jerry. Oversaw Godzilla style guide with internal/external teams. Redesigned Scooby-Doo branded global packaging. Directed style guide and packaging for Beware the Batman animation TV series. Created multiple illustrated styles working closely with WB animation and external design agency. 2006–2011 Created new character art illustration, style guide, packaging and POP for American/Japanese animated TV series, Thunder Cats. Managed all Wizard of Oz projects including style guide, Emerald City packaging and developed 75th Anniversary logo with WBCP marketing team. Directed internal/external designers and illustrators for Happy Feet #1 and #2 creating multiple girl and boy programs. Presented style guide, packaging and POP to director George Miller and production team in Australia. 2008 Directed style guide, packaging and POP for live-action movie, Speed Racer written and directed by the Wachowski Brothers (Matrix Series). Collaborated with outside agency for final style guide delivery. Six distinct graphic programs drove sales for all categories. 2002-2006 Helped drive over $7 billion in retail merchandise sales for the Harry Potter franchise by creating new art direction and illustration style for Harry Potter Theatrical and Literary style guides, packaging, retail signage and marketing materials. Titles included The Prisoner of Azkaban and The Goblet of Fire and 25 outside freelancers. Projects on time and under budget. Theatrical style guide was inspired by the WB movie art style and the Literary style guide followed the book illustration style featuring Mary Grandpre’s illustrations. Collaborated with Mary to co-create 25 additional illustrations for the Literary program.
PROFESSIONAL EXPERIENCE SABAN CONSUMER PRODUCTS/FOX FAMILY CHANNEL, LOS ANGELES, CA Vice President Creative, 2001-2002 - Member of the senior management team responsible for creative/design, budgets, operations and administrative functions for the creative division. Properties included Power Rangers, Digimon, NASCAR Racers, Angela Anaconda and others. Senior Creative Director, 1999-2001 - Senior management responsibilities included overseeing a staff of 20 in the creative direction of all brand identity, product and style guide development, packaging and POP. - Managed key relationships with licensees, retail and worldwide strategic and promotional partners for all properties. Creative Director, 1997-1999 - Helped build Power Rangers into a coveted license and money-making brand for boys by directing the creative team in the development of a unified brand. Supported all key divisions including retail and consumer promotions by developing and producing all creative and marketing materials.
ADDITIONAL RELATED EXPERIENCE THE WALT DISNEY COMPANY/DISNEY CONSUMER PRODUCTS, BURBANK, CA Creative Manager, Creative Resources & Global Marketing - Developed and managed design and retail development for Pocahontas, Snow White and Cinderella brands and franchises. Included licensing, style guides, trade and fashion shows, events and more. - Notable successes included establishing Classic Pooh as a top brand in mid-tier and high-end retail. Interfaced with personnel at all levels of Disney Category and Marketing divisions. - Developed fresh new look and graphic style for 101 Dalmatians establishing a new position in the marketplace. Resulted in over 17,000 retail SKUs and associated sales.
LINDA SALVATI DESIGN, LOS ANGELES, CA Principal, Creative and Art Direction Services - Packaging and branding for companies including: A-1 Clutch Co., California Natural Foods Corp. and All One Vitamins.
RICHARD RUNYON DESIGN, LOS ANGELES, CA Designer, Environmental Design and Marketing Services - Designed and managed the development of the Spruce Goose Exhibit in Long Beach, CA. Redesigned packaging for Hansen Sodas. Designed new Fruit juice line translating the brand into a variety of packaged items. Worked on TV commercial concepts to support brand. - Designed new branding for all Circle K retail stores.
PROFESSIONAL DEVELOPMENT Event Producer and Fundraiser for Cedars Sinai Medical Hospital, 2010-Present Support funding for lung cancer research and educational needs. Managed and produced Art Auction fundraiser at the Annenberg Community Center in Santa Monica, CA. Worked with Cedars Sinai Community Relations group to honor Dr. Robert McKenna and team. Personally solicited and collected over 120 art items for auction. Resulted in $60,000 with all proceeds going to research. Created the “Kiss A Survivor” brand. Collaborated with a dedicated team to raise awareness and sell products raising $6,000 with all funds supporting research and education for lung cancer. Warner Bros. Employee Volunteer for IMPACT, 2012-2014 Habitat for Humanity and A Place Called Home
EDUCATION Art Center College of Design, Pasadena, CA Bachelor of Fine Arts | Honors in Graphic Design/Packaging
