ARISTOTLELIAN MODEL OF COMMUNICATION

INTRODUCTION…

Who is Aristotle ? (decastro) Aristotle, Greek Aristoteles (born 384 BCE, Stagira, Chalcidice, Greece—died 322, Chalcis, Euboea) He is a ancient Greek philosopher and scientist, one of the greatest intellectual figures of Western history. Aristotle’s intellectual range was vast, covering most of the sciences and many of the arts, including biology, botany, chemistry, ethics, history and specially He is a Good communicator.And if you remember , Alexander the Great is his student.

What is Model of Communication ? (Thea) Model of Communication is the theory of different disciplines.The word 'model' refers as representation of a process, and event or a situation. It is not a separate or independent method rather it is the representation of an existing object. The communication model is similarly a symbolic representation of the communication process. Simply means , Model of Communication is between the Speaker and the Receiver.This is the earliest model of communication that’s why it is the very simple of them all.

Aristotle’s Model of Communication (Pangan, JC, Avenida ) One of the earliest mass communication theories which is usually studied is that of Aristotle. The 'Aristotle's Model of Communication' is one of the earliest known communication models proposed.It is important to study Aristotle's Model as it is the basis for most western models of communication. Today “ communication “is one of the most interested area of study. Every one dreams to become a effective communicator. The study of communication model helps us in this manner. The study of communication is very old concept. Aristotle was the great scholar of 3oo B.C, who took the initiative to design the very first model of communication, which is called as “Aristotle’s model of communication”. The communication model of Aristotle is widely accepted because of its simplicity. Anyone who is needs to excel themselves in public speaking ,seminar, presentations can make use of this model.

Aristotle Model is mainly focused on speaker and speech. It can be broadly divided into 5 primary elements: Speaker, Speech,Occasion, Audience,Effect . (Aristotlian Model of Communication has only have 3 important parts , compare to other Models) The Aristotle's communication model is a speaker centered model as the speaker has the most important role in it and is the only one active. It is the speaker's role to deliver a speech to the audience. The role of the audience is passive, influenced by the speech(EXPLAIN). This makes the communication process one way, from “speaker to receiver” (Don’t forget to tell our class How Speaker made Speech , It is based on the intellectual of the Receiver . It is always depends how the Receiver is related of that speech) The speaker must organize the speech beforehand, according to the target audience and situation (occasion). The speech must be prepared so that the audience be persuaded or influenced from the speech. He believed "Rhetoric" is the study of communication and persuasion and different message or speech should be made for different audiences at different situations to get desired effects or to establish a propaganda. This model was highly used to develop public speaking skills and create a propaganda at that time so, it is less focused on intrapersonal or interpersonal communication. Even if the model is speaker oriented and focuses on audience interaction in communication, there is no concept of feedbacks. For instance, a politician (speaker) gives a speech to get votes from the civilians (audience) at the time of election (occasion). The civilians only vote if they are influenced by the things the politician says in his speech so the content must be very impressive to influence the mass and the speaker must design the message very carefully. The speech must be clear as well as the speaker must have a very good nonverbal communication with the audience like eye contact. This example is a classic case of Aristotle Model of Communication depicting all the elements in the model.

THREE ELEMENTS OF ARISTOTLE MODEL OF COMMUNICATION (Cath,Marjo,Pam) What makes someone a good communicator? There’s no mystery here, not sinceAristotle identified the three critical elements — ethos, pathos, and logos. — thousands of years ago. Ethos is essentially your credibility — that is, the reason people should believe what you’re saying. In writing this blog I made an effort to demonstrate my ethos in the introduction, and here I’ll just add that I have a degree in communication studies (emphasis in rhetoric for those who want the details) for good measure. In some cases, ethos comes merely from your rank within an organization. More commonly, though, today’s leaders build ethos most effectively by demonstrating technical expertise in a specific area (which helps convince people that you know what you’re talking about), and by displaying strong levels of integrity and character (which convinces them that you’re not going to lie to them even though, since you know more than they do, you might get away with it). Pathos is making an emotional connection — essentially, the reason people believe that what you’re saying will matter to them. I’ve written here before about the importance and the power of making emotional bonds (more ethos?) and why I believe this to be a critical area of competence for present-day leaders. Giving people your undivided attention, taking an active interest in your team members’ career development, and being enthusiastic about both the organization’s progress and the individuals who enable it are ways that leaders do this well. At the end of the day, pathos has the greatest influence on followers’ perception of their leader’s effectiveness as a communicator. But all the authority and empathy in the world won’t really help you if people don’t understand what you’re talking about or how you came to your conclusions. Logos is your mode for appealing to others’ sense of reason, ergo the term logic. Employing strengths in strategic thinking, problem solving, and analytical skills are how today’s leaders express logical ideas in clear and compelling enough terms to influence outcomes. While some people can get by on gut feel, as Steve Jobs famously tried to convince us he did, most leaders are required to provide some kind of analysis to make clear their decisions. This is where many leaders feel on the firmest ground — when assembling and analyzing data to address organizational problems. A caveat, though — assembling facts is not the same as presenting them clearly (here talking in complete sentences helps a lot), or marshaling them expressly to demonstrate the merits of a course of action. Facts do not speak for themselves, which is sad, since it would save so much time if they did. Effective leaders know the effort and time spent making explicit the connections they’re drawing from the data to the analysis to their conclusion are well worth it. These three elements of communication reinforce one another. You may rely heavily on data and analysis (logos) to make a point and in so doing create a perception of expertise and authority on a topic (ethos). And while all three are necessary to excellent communication, improving your ability to do any one of them will help you become a better communicator and so a better leader. Combining them is the path to achieving the greatest success.