Apollo Brand Identity Guidelines

Apollo Tyres Identity Guide Version 1, April '09 Here comes the sun!

www.apollotyres.com

For decades we have been making great tyres. They've proved immensely popular not just in India but in other parts of the world as well. Now the time has come for us to move to the next level and become a truly international player. Our offer will be the same as ever: tyres that combine performance, safety, style and value. But the way we present Apollo, our brand is going to change. We intend to stand out from the other big tyre brands. After all, we are not like them. We are young, ambitious, Indian and proud of it. We would like to project our internal reality to the world at large, invite the outside world into our domain. We are going to introduce a bit of colour, wit and fun into the representation of Apollo. Tyres engineered par excellence. A brand for the man and woman on the street.

Enjoy the ride ahead! Neeraj Kanwar

Vice Chairman & Jt. Managing Director Apollo Tyres Ltd.

Contents Page Chapter One •Welcome to the sun •Brand Idea

1 2

Chapter Two •The key elements of the new identity system •The new apollo log •The discs •The colour palette •The Apollo font

5 5 7 10 11

Chapter Three •Using the elements together •The company name "Apollo Tyres Ltd." •The use of the website address •The literature template •The PPT presentation template •The stationery

12 14 15 15 17 18

Chapter Four •The printed / electronic collateral •Office posters •The new retail identity • Simulation of external retail signage •Flange signage •Network Partner External Sign •Banner / Flag •Network partner shop reception & flag •Welcome Banner •Office External Signage •Pylon sign •Office External Signage •Limda plant main building •Limda plant entrance •Coasters •Wall Clock •Mouse pad •External signage for Health Care Centre •External signage for Apollo TRUST outlets •External signage for Apollo Pragati Kendra •Supporting logos and design elements •Vehicle graphics •Material specifications for signage

21 23 24 24 25 25 26 27 27 28 29 29 29 30 30 30 31 32 32 33 34 35

Chapter Five •Print / advertising communication •Square format •Rectangular formats •Strip ad and online formats •Corporate posters/print advertising •The combined corporate poster

36 36 37 37 38 38

Chapter Six •Merchandise •T-shirts •Coffee mug •Pen drive •Pens •Cap •Paper bag •Cloth bag •Keyring •Lanyard •Service overalls •Car stickers •Laptop Stickers •Shelf stickers •Note Book / Journal •Paper Cube •Swiss card

39 39 39 39 39 39 40 40 40 40 40 41 41 41 42 42 42

Welcome to the sun! The new look Apollo tyre brand. The new look Apollo Tyres Ltd. The new identity is young, dynamic, colourful and flexible. This guide is version 01. As we progress further with the implementation of the identity system we will issue upgraded versions. The guide is designed to provide complete understanding of the new identity system and its implementation across various media. It is in a simple book format with various chapters covering various subjects. Correct representation of the brand's identity is crucial to its success. It delivers the same message across all points of interaction with our partners, customers and stakeholders. All across the world. Therefore we must ensure correct implementation of the guidelines enclosed here. Please read the writeups in each chapter as they explain the identity system and its typical "do's and don't's".

Corporate Marketing Apollo Tyres Ltd. April 2009

1

The Brand Idea Spending more money than you really need to on a set of tyres isn’t clever. We’re not talking about cheap skating here – tyres are too important for that. What we are talking about, though, is self confidence and value for money. You’ve got the best car you can afford. You want to look after it without going mad. When you come to buying fresh tyres, perhaps you’ll decide that conspicuous consumption is not for you. The big global brands could look a bit too flash and cost you an arm and a leg. Competitive Indian brands are just too old-fashioned both in terms of product performance and brand appeal. Apollos, on the other hand, give you a combination of performance, safety, style and value. Our style is colourfuland exuberant – a refreshing change from the macho posing in which most tyre companies indulge. And we don’t overprice our tyres to finance extravagant sponsorships and calendars. Instead we pay attention to the details that make a difference to our customers through more relevant technology and a more empathetic after-sales service. That’s why people in the know choose Apollo. It’s the smart choice.

2

We make tyres

We’re the Sun God

The disc…energy, sun, mobility, wheel

3

Four discs…Four wheels…automotion!

Sunrises / Sunsets We draw inspiration from the palette that nature provides us in sunrises and sunsets. It is from here that our core brand colours have evolved.

4

The key elements of the new identity system The new Apollo logo The new Apollo logo, as is clear, is just "Apollo" and not Apollo Tyres as it used to previously appear. Used in the context of our business, the pure and simple Apollo logo will clearly represent the tyres we make and market. This is the best way to depict a truly global brand of choice. And do not bother about there being other products and services also with the same Apollo name in the marketplace. In the tyres business, there is and will be only one Apollo depicted in this style. Just like there is no confusion between Lincoln the car brand and Lincoln the president of the United States! While the new Apollo logo can be depicted in black / purple / orange / grey [we told you the new system is flexible!], we recommend that the logo is best represented in purple when in colour. One clarification, the new look "Apollo" is a logo and not a font, or writing style. It cannot be extended into creating letters of the alphabet or used in running text.

In black

In colour

5

Examples of correct & incorrect use of the Apollo logo

Incorrect

Correct

X

X

X

X

X

X X

X

X X

X

X X

X

X

X

X

X

X

Tyres

has a new corporate identity.

The minimum size the apollo logo should appear is 3.5mm in height. 3.5mm

X 6

The discs The discs are the design element accompanying the new Apollo logo. They represent the environment in which we market the Apollo brand. The purple disc stands for the tyre. The orange disc stands for the sun. Both discs, in the patterns shown, have to appear with each other to complete the environment. There is also a single colour depiction of the discs. This should be used along with single colour representation of the Apollo logo. A word of caution... we must be very careful with the use of the discs and follow the guidelines 100% for correct depiction.

The purple discs

The orange discs

7

The disc pattern

The discs in single colour

In full colour against a dark background The grey disks are at 60% transparency while the coloured portions are at 25%.

In single colour against a dark background The disks are at 60% transparency

Spacing between the discs Correct

Incorrect

The pattern defined in the given artworks is sacrosanct. The discs can be scaled to any size but should not be moved independently.

8

Examples of correct & incorrect use of the disc patterns Incorrect

x x x x 9

Correct

The colour palette The primary colour palette is used for the representation of the key elements of the identity programme. The primary colour palette of purple, orange, black and grey - in CMYK and Pantone references for the ease of printers. The secondary colour palette should be used only for supporting the primary colour palette, for example, data charts etc. in annual reports. At this initial stage in the implementation of the system, we are not covering any implementation of the secondary colour palette.

Primary colours

Apollo Purple

Apollo Orange

Apollo Grey

10

Secondary Colours

CMYK: 80 100 0 0 RGB: 82 25 115 Web: #521973 Pantone: 2685Coated Pantone: 274Uncoated

CMYK: 0 80 100 0 RGB: 225 86 22 Web: #E15616 Pantone: 166Coated/Uncoated

CMYK: 14 12 17 0 RGB: 202 200 192 Web: #CAC8C0 Pantone cool gray3Coated Pantone cool gray 2Uncoated

Apollo Black

CMYK: 100 0 0 0 RGB: 31 26 23 Web: # 000000 Process Black

Apollo White

CMYK: 0 0 0 0 RGB: 225 225 225 Web: #FFFFFF

Apollo Turquoise

CMYK: 60 0 20 0 RGB: 59 179 194 Web: #3BB3C2

Apollo Deep Yellow

CMYK: 0 20 100 0 RGB: 248 195 0 Web: # F8C300

Apollo Magenta

CMYK: 0 100 0 0 RGB: 221 19 123 Web: # DD137B

Apollo Chartreuse

CMYK: 40 0 100 0 RGB: 132 194 37 Web: #84C225

These colours can be used to create charts and graphs for your presentations.

The Apollo font The primary font is called "Flama". It is used on elements like the business card, stationery, retail signage and select portions of print communication. Being a proprietory font, it is not for general circulation and use.

Primary Typeface ( Apollo Flama)

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ,./';[]\=-`_+|}{":?>< #$%&@€ƒ‡†‰ŠŒŽ“”™ šœžŸ¤£¢¥§ª«¬®±ÀÒÑÐØÖÜÝß áâæñûùà

Apollo Flama Basic Apollo Flama Book Apollo Flama Medium Apollo Flama Bold

Apollo Flama Basic Italic Apollo Flama Book Italic Apollo Flama Medium Italic Apollo Flama Bold Italic

Secondary Typeface ( Arial) The secondary font to be used is "Arial". This font is to be used in all communication and presentations.

Aa 11 3

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

BRAND GUIDELINES

Using the elements together Now that we have a good idea of the key elements of the new identity system, let us have a look at how we put the elements together, especially the Apollo logo and the discs in the right colours. This chapter depicts the combinations worked out to be used in various pieces of communication and on various media.

Vertical Apollo Logo

X

Horizontal Apollo Logo

Circular Apollo Logo

X

X

0.5X X X X

X

X X X 0.5X X

Vertical Apollo - The vertical Apollo logo always faces upwards, that is it ends with the "o" of Apollo on the top - the logo can never face down.

12

The 'combination' logo - Apollo with 4 discs

Vertical combination

X

X

0.5X

0.5X

X

X 0.5X

0.5X

X

X

Horizontal combination

X

X

0.5X 1.5X

X

1.5X 0.5X X

13

The company name "Apollo Tyres Ltd." The company name Apollo Tyres Ltd. always appears in Flama font in conjunction with the Apollo logo - this is a deviation from the past where the company name was written in the same style as Apollo. There are two ways the company name appears with the Apollo logo, as follows: Way 01 - on items like business cards, stationery, literature, reports - here the Apollo logo appears standalone while the company name appears with the address and the website address

NEERAJ KANWAR Vice Chairman & Jt. Managing Director D: +91-124-2721101 T: +91-124-2383002 F: +91-124-2383359 [email protected] APOLLO TYRES LTD. 7 Institutional Area Sector 32 Gurgaon 122001, India www.apollotyres.com

Way 02 - on items like corporate signage, banners, corporate sponsorship signages - here the Apollo logo appears in purple with the company name [in Flama font] in grey - there are two options - Option 01 where the company name appears below the logo and Option 02 where the company name appears alongside the logo

Vertical format X 0.5X

X

0.5X

Apollo Tyres Ltd.

Apollo Tyres Ltd. 0.5X X

Horizontal format 0.5X X X

Apollo Tyres Ltd.

Apollo Tyres Ltd. X 0.5X

The artwork of these logos are provided. There are no other variations apart from usage in reverse (as white) and must be used as is.

14

The use of the website address www.apollotyres.com It is proposed to use the website address in the close vicinity of the Apollo logo, as shown on our 2009 wall and desk calendars - this helps reinforce the fact that Apollo is a tyre brand and also projects the brand as being modern and dynamic.

X 0.5X

X

www.apollotyres.com

www.apollotyres.com 0.5X X

The artwork of this logo is provided. There are no other variations apart from usage in reverse (as white) and must be used as is.

The literature template Consists of the Apollo logo + discs + literature title + website address - the literature can be an information folder, the Quarterly Trade Communication, the product folder etc. - at the initial stages of implementing the new system, we propose to give all literature one uniform look as it is crucial to drive home the new identity across as many touch points as possible, as quickly. Cover layout for full-bleed printing Back

Front

Option 1

Merchandise

APOLLO TYRES LTD. 7 Institutional Area Sector - 32 Gurgaon - 122 001, India www.apollotyres.com

www.apollotyres.com

15

Option 2

Front

Back

Merchandise

APOLLO TYRES LTD. 7 Institutional Area, Sector 32 Gurgaon - 122001, India T: +91-124-2721101, +91-124-2383002 F: +91-124-2383359 www.apollotyres.com

www.apollotyres.com

Cover layout for non-bleed printing Front

16

Back

The PowerPoint [PPT] presentation template We have provided 2 options here; use any one that matches your mood [just to repeat, this is a flexible system we have!] Option 1 Title Slide

Text Slide This is dummy copy this is dummy copy this is dummy copy this is dummy copy this is dummy copy --This is dummy copy this is dummy copy this is dummy copy --This is dummy copy this is dummy copy

www.apollotyres.com

www.apollotyres.com

Thank you! The sun never sets

www.apollotyres.com

Option 2 www.apollotyres.com

Text Slide

www.apollotyres.com

This is dummy copy this is dummy copy this is dummy copy this is dummy copy this is dummy copy --This is dummy copy this is dummy copy this is dummy copy --This is dummy copy this is dummy copy

Title Slide

www.apollotyres.com

Thank you! The sun never sets

17

The stationery Here we provide the images of the business card, the letterhead, the envelope and the clear document folder; ideally get the first batches of each item produced centrally from the Administration Department at Head Office, Gurgaon as a ready reference - this will ensure uniform representation of the identity

Business card

NEERAJ KANWAR Vice Chairman & Jt. Managing Director D: +91-124-2721101 T: +91-124-2383002 F: +91-124-2383359 [email protected]

Front

APOLLO TYRES LTD. 7 Institutional Area Sector 32 Gurgaon 122001, India www.apollotyres.com

X X 2X

NEERAJ KANWAR Vice Chairman & Jt. Managing Director D: +91-124-2721101 T: +91-124-2383002 F: +91-124-2383359 [email protected]

Font Size: 7pt

APOLLO TYRES LTD. 7 Institutional Area Sector 32 Gurgaon 122001, India www.apollotyres.com X X

X

Back

18

Letterheads Head Office APOLLO TYRES LTD. 7 Institutional Area Sector 32 Gurgaon 122001, India

APOLLO TYRES LTD. Village Limda Taluka Waghodia Baroda 391760 Gujarat, India T: + 91 2668 262580 F: + 91 2668 262588 www.apollotyres.com

T: + 91 124 2383002 F: + 91 124 2383017/20/21 www.apollotyres.com

Registered Office: Cherupushpam Building, 6th Floor, Shanmugham Road, Kochi 682031, India.

Limda Plant Registered Office: Cherupushpam Building, 6th Floor, Shanmugham Road, Kochi 682031, India.

APOLLO TYRES LTD. 7 Institutional Area Sector 32 Gurgaon 122001, India T: + 91 124 2383002 F: + 91 124 2383017/20/21 www.apollotyres.com

APOLLO TYRES LTD. Village Limda Taluka Waghodia Baroda 391760 Gujarat, India T: + 91 2668 262580 F: + 91 2668 262588 www.apollotyres.com

Registered Office: Cherupushpam Building, 6th Floor, Shanmugham Road, Kochi 682031, India.

Registered Office: Cherupushpam Building, 6th Floor, Shanmugham Road, Kochi 682031, India.

19

Envelopes Horizontal

Vertical

APOLLO TYRES LTD. 7 Institutional Area Sector 32 Gurgaon 122001, India

APOLLO TYRES LTD. 7 Institutional Area Sector - 32 Gurgaon - 122 001, India www.apollotyres.com

Horizontal with window APOLLO TYRES LTD. 7 Institutional Area Sector 32 Gurgaon 122001, India

Document Folders

75% of folder width

20

The printed / electronic collateral All collateral and printed forms / formats must incorporate the new Apollo logo ideally in the designated purple colour.

A/ C

PA YE E

ON LY

Cheques

OR ORDER

Rs. C.C. A/c No.

ANWB

Authorised Signatories

Wrapping paper

21

Electronic reports

Claim forms

COMPILED TEST REPORT Record No: Project No: Size: Design /Pattern: Customer: TES NO

Date: Type: Category: Construction: PAGE NO: 1 OF 2

SL NO

PARAMETER

Claim Inspection Docket Date:

REF TEST MTHOD

TEST RESULT

TARGET

Dealer Name & Address

DD/MM/YY

Customer’s Name & Address

INFLATED DIMENSIONS 1

Rim width(Inch)

2

Inflation pressure(Psi)

3

Overall width (mm)

4

Section width (mm)

5

Tread arc width (mm)

6

Tread width(mm)

7

Tread arc radius (Inch)

8

Non skid depth (mm)-CL

Tel. No: Complaint Docket No.

Tel. No:

Size & Description

Claim No.

PR

I/II Mould No. Invoice No. Invoice Date

Serial No.

DD/MM/YY

History Card

9

Size factor(mm)

10

Static loaded radius (mm)(Calcualted)

Cargo

11

Rolling circumfernce (mm)(Calculated)

4x2

12

Foot print analysis - Land /sea ratio

13

Tyre weight (Kg)

14

Hardness -Tread / Sidewall

Parcel 6x2

Bus

TK

6x4

TA-I

PM TA-II

ST

Jeep

Car

TA-III

INDOOR PERFORMANCE 1

High speed endurance

2

Load endurance

3

High speed endurance with 2° camber (pass radial)

4

Plunger energy

5

Bead unseat pressure ( for pass radial)

6

Bead compression value ( average of 5 tyres,, individual data to be attached ) - (pass radial)

1

RFV / RFH1 (max)

2

LFV (max)

3

Gas yield / OE yield

3 7

2 4 8

1 5 9

6 10

11 15 19

12 16 20

13 17 21

14 18 22

Wheel Position at the time of Removal : (Circle whichever is applicable)

UNIFORMITY YIELD ( for passenger car radial tyres only)

Test plan

Product development request forms PRODUCT DEVELOPMENT REQUEST (PDR) & VOICE OF CUSTOMER (VOC) PDR No.

TEST PLAN

Domestic / Export:

Project No.

OE / Replacement:

Export / Domestic Replacement

Date : Priority:Top /Medium /Low:

A. OBJECTIVE OF THE DEVELOPMENT :

Request No. Date Released Date

B. PRODUCT INFORMATION

(Essential)

Size PR / LI

Date & Ref. no.

Test Plan Code

Pattern

Construction

Radial/ Bias:

Type

Tube type / Tubeless:

Lug / Rib / Semilug / C.C / M & S / All terrain / Any other ( specify):

Customer specified special characteristics, if any :

Product Description

Item Code NDP

B1. Whether the development is an extension of the existing product? B2. If yes,details of the exisiting product. C. PRODUCT INFORMATION (Desirable) ( For reference only. CFT to decide the final dimension for tires other than OE tires. For OE follow OE specification)

Product Features

OD (mm)

Speed rating

DLR (mm)

Satic Bal (gm)

SW (mm)

Weight (Kg)

SLR (mm)

Dyn. Bal (gm)

LFV

R. Circ (mm)

Valve

Conicity

NSD (mm) Tyre Std.

Special Identification and Serial Block

RFV

ITTAC/ETRTO/JATMA/T&RA/BIS/INMETRO/SASO/SABS/FMVSS/ECE/ASRTU/DOT -

D. CUSTOMER DETAILS Name

Contact person E mail

Address

Objectives

E.SERVICE / APPLICATION CONDITIONS (Desirable) Service Area

Total Tyres

Export / Domestic - (Any specific region / state / country)

Application

Passenger / MUV / SUV/ Van / 6 Wheeler / Multi Axle / Trailer / Dummy Axle / Bus / LCV / Mini Bus / Front / Rear Moderate- ___ %

Load(%)

Distribution

Location

RDC

Control Test

Follow up

Normal - ___%

Heavy -___ 0%

Super Heavy- ___%

Highway / Mining / Sand / Country Road / Industrial

Terrain

Total

Specific vehicle details, if any.

Parameters

Fitment Plan

No. of Tyres

Location

Exp.Mileage (Km)

Retreadability

Avg.Distance/Day Km

Max tyre Inf

Regroovability

Any other requirments F. BENCHMARK TYRE DETAILS Tyre Size

Brand 1 Brand 2

Reason for selection Specific property to be addressed from benchmark G. VEHICLE INFORMATION:

If customer is OE, give OE details.

Essential Information Vehicle Make :

Laden Front / Rear Axle load :

Vehicle Model:

kerb / GV Weight :

Rim :

Speed ( Max.):

Desirable Information Ground clearance

Suspension

Min.dual spacing

Brake front:Disc / Drum

Toe in / Toe out

Braking system

Drive: Front / Rear

Caster angle

Camber angle

Drive: 2 wheel / 4 Wheel

Engine BHP Brake Rear : Disc / Drum

H. KEY COMPETITOR'S INFORMATION (Essential) Ranking on the basis of market perception / performance Brand

Competitor

Outstanding features * Ranking

A

No Rotation permitted

Rotation Plan

B

MD

MD

M729

M729

MD

MD

Replacement A

First vehicle

Second vehicle

B C ATL

NSD measuring points

Marking in grooves / Distance from the centre lines

OEM

Structural perf. Inst./Other Wear Nature Noise Riding comfort price Weight * Tyres to be ranked with 1 as the best

FR-CT-01/New/10-09-06

22

ATL Existing C

Retreadability Market Share %

M729

B

Mileage

C

M729

A

Appearance

PAGE 01 OF 03

T/T

Office posters

Our Core Values Our Vision C Care for customer

A significant player

R Respect for associates

in the global tyre industry

E Excellence through teamwork A Always learning

and a brand of choice,

T Trust mutually

providing customer delight

E Ethical practices

and continuously enhancing stakeholder value. CREATE represents the Apollo One Family concept. It takes each one of us to complete this circle. It is only when each Apolloite successfully completes what he or she is responsible for, is success possible.

Quality Policy We will achieve customer delight by striving for excellence in the quality of our products and services, using a fact-based approach for continual improvement,

Information Security Policy Apollo Tyres Ltd. is committed to the security of Organisational Information Assets including data of all business partners associated with it. Apollo Tyres Ltd. will ensure that appropriate information security controls are applied and integrated to ensure information protection and threats to confidentiality, integrity and availability, thereby enhancing the confidence of and adding value to all its stakeholders. There will be continual monitoring management level to ensure compliance.

Neeraj Kanwar Vice Chairman & Jt. Managing Director

that ensures all processes contribute to business success.

23

at the

The new retail identity This chapter is dedicated to the way the new identity will look in the marketplace. External signage, internal signage. In various size formats. Horizontal. Square. Vertical. In the designated colours. The external retail signage is one application of the new identity where the Apollo logo appears in white against a black box. This has been deliberately done to ensure maximum visibility in daylight and at night. Please go through all elements of the signage depicted here to ensure the implementation is 100% as desired. The dealer name will appear on signages in Apollo Flama Bold in English and a similar font in the local language.

Simulation of external retail signage National Tyres

us’kuy Vk;lZ

24

Flange signage X

X

X

Network Partner External Sign 1:1 Without dealer name

0.5X

1.5X

X

X

0.5X

0.5X X

X

3X 0.5X

Up to 2 feet

2-6 feet 1:1 With dealer name Y

Y X X

0.5X

Shri National Tyres

0.5X

X

3X 0.5X

0.5X

Above 6 feet

2:1 Without dealer name Y

2:1 With dealer name X

Y

Y

X

Y

Y

Y

Shri National Tyres X

X

X 0.5X

25

X 0.5X

X

Jh us’kuy Vk;j

X X

3:1

X

Y

Y

Y

Shri National Tyres Y

Jh us’kuy Vk;j X

X

X

4:1

Y

X

X

Y

2Y

Shri National Tyres Y

Jh us’kuy Vk;j X

X

X

X

6:1 X

2Y

Y

3Y

Shri National Tyres Y

Jh us’kuy Vk;j X

X 0.5X

0.5X

1:3

Banner / Flag

Y

1:2 2:3

Y Y

Y

2.25Y

1.25Y

1.5Y

X

X X

X .5X

.5X

0.5X

0.5X

X

X

26

0.5X

0.5X

Network partner shop reception & flag 3:2 X 0.5X

Y

0.5X 0.75Y

X

The design/artwork is the same as a horizontal flag.

Welcome Banner i:4

Welcome This is dummy copy this is dummy copy This is dummy copy www.apollotyres.com

27

Pylon sign

1:1

Y

0.75Y

0.5X

Tyres

X

Alloy Wheels

0.5X X

Alignment

X

Balancing Services

3:2

X 0.5X

Tyres Alloy Wheels Alignment

Y

Balancing Services 0.5X 0.75Y

28

X

Office External Signage

X

2Y

4Y

X

Y

.25Y

District Office

www.apollotyres.com X

Limda plant main building

29

Limda plant entrance

Coasters X

X

X

Wall Clock 4X

3X X 4X 3X

0.75Y

X

Mouse pad

1.5X

Y

0.5X

30

External signage for Health Care Centre

Y

3X

2Y

X

Y X

X 3X

The artwork of this signage is provided. Sizes will be adapted along the guidelines for retail signage.

31

External signage for Apollo TRUST outlets

X

Y

Y

2Y

0.5X

Shri National Tyres Y

Jh us’kuy Vk;j

World-class Tyres. World-class Service. 0.5X X

X

X

X

External signage for Apollo Pragati Kendra

X

Y

Y

2Y

0.5X

Shri National Tyres Y

Jh us’kuy Vk;j 0.5X X

X

X

X

The artwork of this signage is provided. Sizes will be adapted along the guidelines for retail signage.

32

Supporting logos and design elements

World-class Tyres. World-class Service.

2 Invent 0 0+9Innovate I S+Implement MINE 33

Vehicle graphics Office / Plant Bus

Tata Ace delivery vehicle

Service / Delivery Van

35

Material specifications for signage Type

Material Specs

Waranty

Sign Facia Specifications

Box Specifications

1” X1” M.S. Double Frame with Anti Rust Coating 3M Panagraphics-II Flexible Substrate

Backlit Signage

3M Panagraphics-II Flex + 3M 3630-22 / 363044/3630-128 and SC 2330-93 series vinyl + Acrylic Letters

26 Gauge Powder Coated GI Sheet for Top/Bottom/Side Covers 3 Years

28 Gauge GI Sheet for Back Cover 3M SC 3630-22/SC 3630-44/ SC 3630128/SC 2330-93 Vinyl

10 MM Solid Acrylic Letters – 010

Philips Make Tube Light/Copper Choke/Starter with ISI marked Wiring Al “ L” angle Extrusion for Edge to Edge Lighting 1” X1” M.S. Double Frame with Anti Rust Coating

3M Panagraphics –III Flexible Substrate

Backlit Signage

3M Panagraphics III Flex + Back to Back Printing on HP Scitex + 3M 8520 Over laminate

3 Years

26 Gauge Powder Coated GI Sheet for Top/Bottom/Side Covers 28 Gauge GI Sheet for Back Cover

3M 8520 Over laminate

Back to Back Printing on HP Scitex

Philips Make Tube Light/Copper Choke/Starter with ISI marked Wiring Al “ L” angle Extrusion for Edge to Edge Lighting

1” X1” M.S. Double Frame with Anti Rust Coating 3M Lumina –II Flexible Substrate

Backlit Signage

3M Lumina II Flex +3M SC 3630-22/SC363044/SC3630-128/SC 233093 Vinyl

18 Months

26 Gauge Powder Coated GI Sheet for Top/Bottom/Side Covers 28 Gauge GI Sheet for Back Cover

3M SC 3630-22/SC 3630-44/ SC 3630128/SC 2330-93 Vinyl

Philips Make Tube Light/Copper Choke/Starter with ISI marked Wiring Al “ L” angle Extrusion for Edge to Edge Lighting

1” X1” M.S. Double Frame with Anti Rust Coating 3M Lumina –II Flexible Substrate

Backlit Signage

3M Lumina II Flex +Back to Back Printing on HP Scitex + 3M 8520 Over laminate

18 months

28 Gauge GI Sheet for Back Cover Back to Back Printing on HP Scitex

Non Lit Signage

Non Lit Signage

3M Lumina Flex

3M Lumina -II Flex + Printing

CG/Osram/Wipro Make Tube Light/Copper Choke/Starter with ISI marked Wiring

3M 8520 Over laminate

Al “ L” angle Extrusion for Edge to Edge Lighting

3M Backlit Flex “Lumina”

1.5” X 1” M.S. Fame with Anti Rust Coating

Solvent Printing

1” AL “L” angle as a covering for the frame

3M Lumina –II Flex

1” X 1” M.S. Frame with Anti Rust Coating

1-2 Year

1 Year Solvent Printing

34

26 Gauge Powder Coated GI Sheet for Top/Bottom/Side Covers

Print / advertising communication This short chapter provides us with the templates of any print advertising we may use for products, promotions etc. in newspapers / magazines / brochures / journals. We have left the options of the pictorials to be used as open but they must be used in consultation with •

The Corporate Marketing team in case of corporate / product communication

•

The India Operations Marketing team in case of promotions

There are templates in square, horizontal and vertical formats.

Square format

1:1

X X X www.apollotyres.com

www.apollotyres.com

Title text goes here

Title text goes here

Sub title text goes here

Sub title text goes here

0.5X Address will come here

36

Address will come here

Rectangular formats 1:2

2:1 X X X www.apollotyres.com

www.apollotyres.com

www.apollotyres.com

Title text goes here Sub title text goes here

Address will come here

X X X

Title text goes here

Title text goes here

Sub title text goes here

Sub title text goes here

www.apollotyres.com

Title text goes here Sub title text goes here

0.5X Address will come here

0.5X Address will come here

Address will come here

Strip ad and online formats 1:4

X X X www.apollotyres.com

www.apollotyres.com

1:4

www.apollotyres.com

Title text goes here Sub title text goes here Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here. Body copy will come here. Body copy will come here, Body copy will come here.

Address will come here

X X X www.apollotyres.com

Title text goes here Sub title text goes here Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here. Body copy will come here. Body copy will come here, Body copy will come here.

Title text goes here Sub title text goes here

Title text goes here Address will come here

Sub title text goes here

Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here. Body copy will come here. Body copy will come here, Body copy will come here.

Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here, Body copy will come here. Body copy will come here. Body copy will come here. Body copy will come here, Body copy will come here.

Address will come here

Address will come here

0.5X

37

0.5X

Corporate posters/print advertising

1/4

OUR COMMERCIAL: 1 IN 4

1 IN EVERY 4 COMMERCIAL VEHICLES IN INDIA RUNS ON APOLLO TYRES

30300 KMPH

30-300KMPH: SAFETY IN NUMBERS

THE WIDEST RANGE OF TYRES MEANS ONE THAT’S PERFECT FOR YOUR VEHICLE

500/ 500

EVERY APOLLO TYRE HAS TO PASS 500 TESTS – A BENCHMARK FOR QUALITY AND SAFETY

NOT JUST BIG IN INDIA BUT INDIA’S BIGGEST EXPORTER OF TYRES

www.apollotyres.com

www.apollotyres.com

500/500: NOTHING LESS WILL DO

70+

SOLD IN 70+ COUNTRIES

30

SATISFACTION IN 30 SECONDS: QUITE A CLAIM

INSTANT CLAIM STATUS: AN EXAMPLE OF OUR COMMITMENT TO PUTTING CUSTOMERS FIRST

www.apollotyres.com

1800

1800 TYRES AN HOUR

INDIA’S LARGEST DEALER NETWORK SURE CAN SHIFT

www.apollotyres.com

www.apollotyres.com

www.apollotyres.com

The combined corporate poster

1/4

500/500

OUR COMMERCIAL: 1 IN 4

1 IN EVERY 4 COMMERCIAL VEHICLES IN INDIA RUNS ON APOLLO TYRES

30-300 KMPH

30-300KMPH: SAFETY IN NUMBERS

THE WIDEST RANGE OF TYRES MEANS ONE THAT’S PERFECT FOR YOUR VEHICLE

70+

Moving India taking on the world 500/500: NOTHING LESS WILL DO

EVERY APOLLO TYRE HAS TO PASS 500 TESTS – A BENCHMARK FOR QUALITY AND SAFETY

30

1800

SOLD IN 70+ COUNTRIES

NOT JUST BIG IN INDIA BUT INDIA’S BIGGEST EXPORTER OF TYRES

1800 TYRES AN HOUR

INDIA’S LARGEST DEALER NETWORK SURE CAN SHIFT

SATISFACTION IN 30 SECONDS: QUITE A CLAIM

INSTANT CLAIM STATUS: AN EXAMPLE OF OUR COMMITMENT TO PUTTING CUSTOMERS FIRST

www.apollotyres.com

38

Merchandise This chapter provides us with the templates for depicting the Apollo logo / the combination logo on various items of merchandise such as

T-shirts

Coffee mug

Pen drive

Pens

Cap

39

Paper bag

Cloth bag

Keyring

Service overalls

Lanyard

40

Car stickers

This close? and not on Apollo tyres?

Baldness doesn't suit tyres either.

Overtake from the right side. not the wrong side.

Alcohol is an uplifting spirit.

Laptop Stickers

Shelf stickers 4:1

41

Note Book / Journal

APOLLO TYRES LTD. Plot No. 7, Sector 32, Institutional Area, Gurgaon 122001 - Haryana, India. www.apollotyres.com

Paper Cube

42

2009 JOURNAL

Swiss card

IDENTITY GUIDE /APRIL 2009 / GRAVITY / NOS.

The sun never sets!

APOLLO TYRES LTD. 7 Institutional Area, Sector 32 Gurgaon - 122001, India T: +91-124-2721101, +91-124-2383002 F: +91-124-2383359 www.apollotyres.com