APICS CPIM study notes SMR module More CPIM & CSCP study materials include : CPIM study notes for all 5 module...
Description
M ission Statem e n t C o m p a n y O b jectives E n v iro n m e n tal S c a n n ing Internal Strength and W e a k n e s s A n a lysis C o rporate S trategy
Corporate Strategy Focus: Survival
Focus: • • •
Business Strategy D istinctive c o m p e t e n c e in the field C o s t l e a d e r s h ip P r o d u c t d iffe r e n t i a t i o n F o c u s ( c o s t o r d iffe r e n t i a t i o n )
M a n u facturing O p e rations Strategy Focus: Competitive Strategies Cost
Flexibility
Q u a lity
D e liv e ry
O t h e r O p e ratio n s S trategies M a rketing Finance H u m a n R e s o u rce E n g ineering
P o lic y S e rvice -e n h a n c e d p r o d u c t o r d e live r e d s e r v i c e
S a tisfied custom e r
Price
Quality
Delivery Flexibility
Time
Product Design
Service
Order Winners Characteristics that make your customers prefer you over competitors
Qualifiers Characteristics you need to get into the game
Nonissues Characteristics that do not enter into the competitive picture for that market niche
Source: Hill, Terry, Manufacturing Strategy, (Irwin McGraw-Hill, 1994). Reprinted with permission of Irwin McGraw-Hill.
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