AP2 - EV3 Proyecto de Invetigación de Mercados Parte 2

 

Qrkyedtk me Gjvestgofdgôj me Berdfmks Qfrte 0

Hksç emufrmk nejfk reyes  Fprejmgz

Tervgdgk Jfdgkjfc me Fprejmgzfhe TEJF Oestgôj me Berdfmks Igdnf 061=979  Foufdngdf Desfr  Hucgk me 0101

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Âjmgde Gjtrkmuddgôj………………………………………...……… Gjtrkmuddgôj…………………………… …………...…………………………………… …………………………….. .. 4  K`hetgvk………………… K`hetgvk……………………………………………… ………………………………………………………… …………………………………… ……… =  

Oejerfc Espedâigdks

Mgfojôstgdk sk`re ec prk`cebf prk `cebf k`hetk me estumgk…………………………………….. estumgk…………………………………….. 5 Qcfjtefbgejtk mec prk`cebf me estumgk…………………………… estumgk………………………………………..……. …………..……... .. 9 Bfrdk dkjdeptufc mec estumgk………………………………………………...………… estumgk………………………………………………...………… ? Hustgigdfdgôj mec estumgk k jedesgmfmes mec prkyedtk f cfs que respkjme………… > Ngpôtesgs mec estumgk………………………… estumgk……………………………………………………… ………………………………………….. …………….. 7 Yfrgf`ces me cf gjvestgofdgôj………………………………………… gjvestgofdgôj………………………………………………………..… ……………..… 61 Drkjkorfbf mec prkyedtk……………………………………………. prkyedtk……………………………………………...………………. ..………………. 66 ]gpk me mgseök me cf gjvestgofdgôj……………………………………………… gjvestgofdgôj………………………………………………..….. ..….. 60 Iuejtes me gjikrbfdgôj……………………… gjikrbfdgôj………………………………………………… ……………………………………...….64 …………...….64 ]çdjgdfs me redkceddgôj me gjikrbfdgôj………………….. gjikrbfdgôj…………………..………………………… ………………………… 6= Gjstrubejtks me redkceddgôj me gjikrbfdgôj. …………………………… ………………………………………. …………. 65 Qk`cfdgôj y meigjgdgôj me cf buestrf……………………………………….………… buestrf……………………………………….………… 69 Pedkceddgôj me mftks……………………… mftks…………………………………………………… ………………………………...…… …...…… 6> - 06 ]f`ucfdgôj y fjæcgsgs me mftks, gjierejdgfs estfmâstgdfs e gjterpretfdgôj…… 00, 04 Gjikrbe igjfc......... igjfc..................... ......................... ......................... .......................... .......................... ......................... ......................... ...................... .......... 0= Dkjdcusgôj………………………………………………………… Dkjdcusgôj…………………………… ………………………………………………... …………………..... .. 05 @g`cgkorfiâf……………………………………………. @g`cgkorfiâf…………………… ……………………….…………………………… ………………………………… …… 09  Fjexks…………………………………………………………  Fjexks……………………………… …………………………………………………… ………………………… 0?

0

 

Gjtrkmuddgôj Cf gjvestgofdgôj me berdfmks dkbk nerrfbgejtf pfrf cf k`tejdgôj me gjikrbfdgôj que perbgtf perbgtf krgejt krgejtfr fr cks k`hetg k`hetgvks vks y est estf`c f`ceder eder cfs jed jedesg esgmfme mfmes, s, prk prk`ce `cebfs bfs,, bçtkmks y bkmecks me gjvestgofdgôj premeigjgmks pfrf ec behkrfbgejtk y pcejk mesfrrkcck e gmejtgigdfdgôj me kpkrtujgmfmes, ikrtfcedgbgejtk y sfcvfoufrmfr cf fdtgvg fdt gvgmfm mfm mec prkyedt prkyedtk k dejt dejtrk rk TEP TEPYGD YGDFPO FPOK, K, dkj estrft estrfteog eogfs fs mgierej mgierejdgf dgfmkrf mkrfs, s, fmfptf`ces fc fb`gejte y dkbpetgtgvfs me fduermk f cf jfturfcezf me cks prkmudtks y servgdgks que se kiredej k se me`erâfj estfr kiredgejmk fc berdfmk, tejgejmk ej duej duejtf tf dkb dkbk pu pujt jtk k me pfrt pfrtgm gmf f ec ej ejik ikqu que e me cfs cfs je jede desg sgmf mfme mess fdtu fdtufc fces es y prk`cebætgdfs tfjtk prkpgfs dkbk fhejfs mec prkyedtk.

4

 

K`hetgvks Oejerfc8 Gjvestgof Gjvest gofrr cfs ikrb ikrbfs, fs, bçt bçtkmks kmks y reoc reocfs fs me dkberd dkberdgfc gfcgzf gzfdgô dgôj j me prkmu prkmudtk dtkss y servgdgks me fduermk f su jfturfcezf y cfs exgoejdgfs me fb`gejte, bemgfjte estrfteogfs me mgstrg`udgôj y prkbkdgôj meigjgmfs pfrf cf mgspksgdgôj igjfc.

Espedâigdks8   

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Dkjsuctfr cf jkrbftgvf vgoejte pfrf cf dkberdgfcgzfdgôj y mgstrg`udgôj. Mesfrrkccfr estrfteogfs me vejtf y mgstrg`udgôj. Gbpcebejtfr cks bemgks me dkberdgfcgzfdgôj y mgstrg`udgôj fhustfmks f cfs jkrbfs bujgdgpfces. Nfder seougbgejtk y fhustes f tkmf cfs dfmejf ckoâstgdf.

=

 

 Mgfojôstgdk sk`re ec prk`cebf k`hetk me estumgk Gjvgsg`gcgmfm mec jeokdgk y pksgdgkjfbgejtk me bfrdf ej ec sedtkr. 

Gbpucsk vejtfs ej mgierejtes (puertf f me puertf k tgejmf f tgejmf). bemgks, me bfjerf mgogtfc k QFQ/]F]

 

5

 

Qcfjtefbgejtk mec prk`cebf me estumgk8 Ec pcfjtefbgejtk mec prk`cebf me`eræ estfr mesfrrkccfmk `fhk cf betkmkckoâf me Ær`kc me Qrk`cebfs. Gmejtgigdfr cfs dfusfs8

 

Cf ifctf me dfjfces, bçtkmks me mgstrg`udgôj y vejtfs mgredtf. Gbfoej y redkjkdgbgejtk me bfrdf.

Qredgsgôj mec prk`cebf8 



]rfzfr y mgseöfr dfjfces y pujtks me dkjtfdtks pfrf refdtgvfr y pktejdgfr ec jeokdgk. Ifctf me prkbkdgôj y oejerfdgôj me vfckr f cf bfrdf k gbfoej.

Gmejtgigdfr dkjseduejdgfs8  Fjtes me8  

Pemuddgôj ej cf fdtgvgmfm dkberdgfc. Cgbgtfdgôj f gjdursgôj ej juevks berdfmks.

Mespuçs me8 

Pedkjkdgbgejtk y pksgdgkjfbgejtk me bfrdf

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Bfrdk dkjdeptufc mec estumgk

Cks dfjfces mecceofj vejtffcy dkjsubgmkr mgstrg`udgôj igjfc, skj cks bemgks pkrdejtrk cks dufces cks prkmudtks que se kiredej ej ec dfsk me TEPYGDFPOKT me fduermk f cf dkjmgdgôj, dkjmgdgôj, dfpfdgmfm dfpfdgmfm edk edkjôbgdf jôbgdf,, me redepdgô redepdgôj, j, tedjkc tedjkcôogdf ôogdf y me bçtkmk bçt kmkss me prkd prkdesk esks, s, se u`gdf u`gdf ej ec tgpk me dfjfc dkrt dkrtk, k, dfrfdterg dfrfdtergzfm zfmk k pkr cf pfrt pf rtgd gdgp gpfd fdgô gôj j me 4 jgve jgvece ces, s, if`r if`rgd gdfj fjte te/b /bfy fykr krgs gstf tf,, bg bgjk jkrg rgst stf/ f/me metf tfccccgs gstf tf y dcgejte/dkjsubgmkr, me bfjerf trfmgdgkjfc pues jk gjteorf tedjkckoâfs fvfjzfmfs ej cf kperfdgôj. Ejtre ktrks, cfs vejtfs pkr Bfrletpcfde y remes skdgfces skj bemgks que dkj dcfrgmfm ce perbgtej fc jeokdgk cf vejtf mgredtf y ec redkjkdgbgejtk me bfrdf, prkbkvgejmk y oestgkjfjmk cf fdtgvgmfm dkberdgfc y pfutfs pu`cgdgtfrgfs, bemgks redkjkdgmks dkbk E-@UTGJETT pfrf gjdkrpkrfr cfs fdtgvgmfmes me jeokdgk ej bemgks ej câjef k gjterjet pfrf dkjdretfr ec E-DKBBEPDE, vejtf y mgstrg`udgôj ej bemgks mgogtfces. ]ejgejmk ej duejtf ec mgseök me cks dfjfces skj iujmfbejtfc ej este prkdesk, pfrf ck dufc dejtrk TEPYGDFPOKT, kptf pkr mesfrrkccfr su mgstrg`udgôj me ]F] ej cf que mgseöf rutfs y ireduejdgf me vgsgtfs.

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Hustgigdfdgôj mec estumgk k jedesgmfmes mec prkyedtk f cfs que respkjme Qfr frf f dej dejtrk TEPYGDF DFP POKT cf jedes esggmfm me gbpc pce ebejtfr bemgmfs mgierejdgfmkrfs pfrf seougr dkj su fdtgvgmfm es subfbejte gbpkrtfjte pues, es cf bfjerf ej cf que refcbejte perbgtgræ cf refdtgvfdgôj me su fdtgvgmfm. 

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Cf ifctf me vâfs pfrf cf dkberdgfcgzfdgôj me prkmudtks jk perbgtgræ ec icuhk edkjôbgdk, puestk que cks gjoresks y `ejeigdgks utgcgtfrgks mepejmej me cfs vejtfs, ck que perbgtgræ bfjtejerse ej ec berdfmk, pfrf este dfsk ec mgseök me rutfs me mgstrg`udgôj y vejtfs sergf ec pfsk f seougr ej este pcfjtefbgejtk. Ec redkjkdgbgejtk jk se ckorf sg refcbejte jk se nfde jfmf pkr ecck, pfrf ck dufc cks bemgks me vejtf mgredtf ej pcftfikrbfs vgrtufces skj ec fpkyk fc redkjkdgbgejtk me gbfoej y fc trf`fhk refcgzfmk ej dfmf pujtk me vejtf k dcge dcgejt jte e pf pfrf rf pr prkb kbkv kver er y ckor ckorfr fr qu que e cks cks pr prkm kmud udtk tkss y serv servgd gdgk gkss sefj sefj jetfbejte vgsg`ces, redkjkdg`ces y me fctk jgvec me fmqugsgdgôj. Cf sgtufdgôj sgtufdgôj me fb`gejte que nf oejerf oejerfmk mk cf sgtufd sgtufdgôj gôj me pfjmeb pfjmebgf, gf, me`e ser trftfmf dkj cks vermfmerks requergbgejtks gbpfrtgmks pkr cf futkrgmfm ckdfc, ckd fc, reogkj reogkjfc fc y jfd jfdgkj gkjfc, fc, pue puess cfs resp respedt edtgvfs gvfs fut futkrgz krgzfdg fdgkjes kjes pfrf cf dgrducfdgôj y prkbkdgôj me cf fdtgvgmfm es gbpkrtfjte e gjmgspejsf`ces pfrf cf cg`re dgrducfdgôj y/k mgstrg`udgôj me cks prkmudtks y servgdgks.

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Ngpôtesgs mec estumgk

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Cks dcgejtes jk dkjsubej k fmqugerej cks prkmudtks y servgdgks me dejtrk TEPY TE PYGD GDFP FPOK OKT T pk pkrq rque ue jk estæ estæj j f mgsp mgspks ksgd gdgô gôj j ej pujt pujtks ks me vejt vejtf f derdfjks (Exng`gdgôj). Ec prkyedtk TEPYGDFPOKT jk se nf fhustfmk f cfs bemgmfs y jkrbftgvf pkr ck que cgbgtf cf fdtgvgmfm y/k dkberdgfcgzfdgôj me sus prkmudtks y servgdgks. Cks dcgejtes k dkjsubgmkres jk redkjkdej cks prkmudtks y servgdgks pues ec fcdfj fcdfjde de me su pre prese sejt jtfdg fdgôj ôj,, mg mgvu vuco cofd fdgô gôj j k bçtk bçtkmks mks me pr prkb kbkd kdgô gôj j y pu`cgdgmfm jk tgeje ec fcdfjde suigdgejte f cf pk`cfdgôj k`hetgvk.

7

 

Yfrgf`ces me cf gjvestgofdgôj

Ej ec prkyedtky TEPYGDFPOKT se evgmejdgfj cfs sgougejtes vfrgf`ces ej jgveces me kperfdgôj se k`servfj cfs sgougejtes mgbejsgkjes8

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 Fc mgseöfr cfs rutfs me vejtf y mgstrg`udgôj se me`e tejer ej duejtf cf dfjtgmfm me pujtks me vejtfs k dcgejtes f vgsgtfr. Cf ireduejdgf me vgsgtfs y nkrfrgks pkr sebfjf y/k bes. Cf dfpfdgmfm edkjôbgdf pfrf gbpcebejtfr cf ckoâstgdf, pu`cgdgmfm y bfjtejer cf prkmuddgôj/stkdl, (futks, ofstks, dkcf`krfmkres y jøberk me pfusfs pu`cgdgtfrgfs pkr bes).

Yfrgf`ces ej jgveces me gjmgdfmkres que se k`servfj8

   

Ec vkcubej me vejtfs. Ec vkcubej me prkmuddgôj y/k stkdl ej fcbfdejfbgejtk. Cf perdepdgôj me gbfoej. Ec jgvec me dkjsubk y næ`gtks me dkbprf.

61

 

Drkjkorfbf mec prkyedtk

]fref

Iednf

]gebpk mestgjfmk nkrfs

]çdjgdf

Mgseök, fpc Mgseök, fpcgdf gdfdgô dgôj j y redkceddgôj me gjikrbfdgôj bemgfjte esttumg es umgks prev prevgk gkss y k`servftkrgk.

 6=, 65, 69, 6? me hucgk me 0101

0=

Bkmeck me mkdubejtks y bemgks bem gks y ikrb ikrbfs fs me trftf trftfbgejt bgejtk k me mftks.

K`servfdgôj resuctfmks

6>, 67 hucgk me 0101

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Fjæcgsgs gjikrbfdgôj prevgf k`se k` serv rvfd fdgô gôj j fb`gejte.

]f`ucfdgôj trftfbgejtk gjikrbfdgôj.

me

y me

01, 06 hucgk me 0101

me y me

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]f`cfs me mftks y k`servfdgôj.

 Fjæcgsgs y 00, 04 hucgk me dkbpfrfdgôj me 0101 mftks e gjikrbfdgôj.

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K`servfdgôj fjfcâtgdf, côogdf y mesdrgptgvf.

Ecf`krfdgôj gjikrbe

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Qrkdesfmkr me textks _krm, Exdec.

me

0=, 05, 09 hucgk me 0101

66

 

]gpk me mgseök me cf gjvestgofdgôj Dkj ec k` k`hhetgvk me k`tejer uj fj fjæc æcggsgs me cf sgtufdg dgô ôj mec prky kye edtk TEPYGD TEP YGDFPO FPOKT, KT, cf gjv gjvest estgofd gofdgôj gôj expc expckrft krftkrgf krgf,, perb perbgte gte fme fmebæs bæs me perdg` perdg`gr gr me bfjerf refc cf sgtufdgôj ej ec fb`gejte, nfdgejmk me ujf gjvestgofdgôj versætgc, fmfpt fm fptf` f`ce ce f cf sg sgtu tufd fdgô gôj, j, df dfpt ptfr fr kt ktrk rk tgpk tgpk me gj gjik ikrb rbfd fdgô gôj j jk dk dkjs jsgme gmerf rfmf mf,, perb pe rbgtgtge gejm jmk k fp fpcgcgdf dfrr eji ejikq kque uess fb fbpc pcgk gkss que me mete terb rbgj gjfj fj cf cfss fddg fddgkj kjes es tf tfjt jtk k dkrredtgvfs dkbk persufsgvfs pfrf krgejtfr me bfjerf dkjvejgejte cf fdtgvgmfm, fyumfjmk f mecgbgtfr ec prk`cebf bemgfjte cf k`servfdgôj me dfbpk, se dkjsgmerf me `fhk dkstk, icexg` icexg`ce ce pfrf refcgz refcgzfr fr bkmgi bkmgigdf gdfdgk dgkjes jes dkj dkjikr ikrbe be f cks fvfjdes fvfjdes refcgzfmks, fmbgte sg ec tebf es k`hetk me prkiujmgzfdgôj k fvfjzfr ej ktrfs gjvestgofdgkjes.

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Iuejtes me gjikrbfdgôj Ejtre cf iuejte me gjikrbfdgôj que behkr `rgjmf y se tgeje uj fderdfbgejtk refc, mgredtk pfrf ec fjæcgsgs me cf sgtufdgôj, es cf k`servfdgôj, que ej este dfsk me bfjerf expckrftkrgf se nfdej redkrrgmks ej ec berdfmk k`hetgvk pkr pujtk me vejtf pfrf extrfer gjikrbfdgôj sk`re cf dfjtgmfm me dcgejtes fdtgvks k exgstejtes dkj ec igj me drefr ujf `fse me mftk que perbgtf pcfjtefr, meterbgjfr ec mgseök y mesfrrkcck me cf dfmejf ckoâstgdf y vejtfs, bemgk pkr ec dufc se eiedtufrfj cks bkvgbgejtk dkbk tfc me tkmf cf fdtgvgmfm tfjtk dkberdgfc dkbk ckoâstgdf, pfrf ck dufc se mgseöf uj cgstfmk k `fse mftks gjgdgfc, me goufc ikrbf se tgeje ej duejtf cf gjvestgofd fdggôj me ber erddfmks pfrt rte e 6 que dkb kbp pceb ebe ejtf ec sgsteb ebf f me dkberdgfcgzfdgôj, mgvucofdgôj y pfutfs pu`cgdgtfrgfs pfrf mgdnk prkyedtk.

64

 

]çdjgdfs me redkceddgôj me gjikrbfdgôj Ej prgberf gjstfjdgf pfrf ec estumgk y fjæcgsgs e gmejtgigdfdgôj me cf pcftfikrbf y dcgejtes pktejdgfces vâf gjterjet, se refcgzf uj estumgk me ujf iuejte sedujmfrgf que pksee mftks igmemgojks, ebpresfs memgdfmfs f estumgks estfmâstgdks que re refcg fcgzf zfrkj rkj uj ujf f gj gjve vest stgo gofdg fdgôj ôj sk`re sk`re cf cfss re remes mes skdgf skdgfce cess bæ bæss usfm usfmfs fs pk pkrr ck ckss dkck dkckb` b`gf gfjk jkss y ej seou seoujm jmf f gjst gjstfj fjdg dgf f se pr prkd kdem eme e f cf re refc fcgz gzfd fdgô gôj j me uj ujf f k`servfdgôj me dfbpk ej ec berdfmk k`hetgvk pfrf cf vergigdfdgôj me cks dcgejtes dkj pujtk me vejtf fdtgvks dkj ec igj me refcgzfr fcgfjzf dkberdgfc, mkjme se dref ujf `fse me mftks pfrf cf pcfjgigdfdgôj, mgseök y krofjgzfdgôj me cf ckoâstgdf, vgsgtfs pkr mâf, ireduejdgf me vgsgtf, estf`ceder rutfs, nkrfrgks, ejtre ktrks.

6=

 

Gjstrubejtks me redkceddgôj me gjikrbfdgôj Cks gjstrubejtks utgcgzfmks pfrf cf redkceddgôj me gjikrbfdgôj se kptf pkr ujf iuejte sedujmfrgf, que ej este dfsk, ujf revgstf que mgvucof estumgks refcgzfmks pkrr or pk orfj fjme mess eb ebpre presf sfss ex expe pert rtfs fs ej gj gjve vest stgo gofdg fdgkj kjes es estfmâ estfmâst stgd gdks ks y pfrf pfrf cf k`tejdgôj me cks mftks me k`servfdgôj se dref ujf tf`cf k `fse me mftks, tgpk ikrbucfrgk `æsgdk perk dkj mftks me subf gbpkrtfjdgf y meterbgjfjtes pfrf ec mgse mgseök ök y krof krofjg jgzf zfdg dgôj ôj gjte gjterj rjf f ej ejtr tre e ktrk ktrkss ifdt ifdtkr kres es,, tkbf tkbf me me medg dgsg sgkj kjes es y krgejtfdgôj nfdgf cks resuctfmks k`hetk me estf gjvestgofdgôj.

65

 

Qk`cfdgôj y meigjgdgôj me cf buestrf  Fujque ej uj prkdesk me gjvestgofdgôj ec dkjkder sk`re cf pk`cfdgôj k`hetgvk serâf bæs iædgc dkjsuctfr f ujf iuejte prgbfrgf dkbk ck es cf dæbfrf me dkberdgk mec bujgdgpgk me Foufdngdf desfr, dkj ec igj me dkjkder ej ujgmfmes cks pujtks dkberdg dkb erdgfce fcess tgp tgpk k tge tgejmf jmfs, s, ej este este dfsk pkr dkj dkjkdg kdgbge bgejtk jtk prk prkpgk pgk mec ber berdfmk dfmk k`he k` hetgtgvk vk me ck ckss est estf` f`ce cedg dgbg bgej ejtk tkss dk dkbe berdg rdgfc fces es tgpk tgpk tgtgej ejmf, mf, bg bgjg jg be berd rdfm fmks ks y superberdfmks se medgme refcgzfr ujf cgstf k `fse me mftks y pkstergkr ujf verg vergigigdf dfdg dgôj ôj ej ec dfbp dfbpk k me cf pk pk`c `cfd fdgô gôj j k` k`he hetgtgvk vk,, es medg medgr, r, ec or orup upk k me dkberdgfjtes me prkmudtks me cf dfjfstf ifbgcgfr ejtre ktrks me mgdnf dgumfm, mkjme se seceddgkjf me bfjerf pujtufc dkbk buestrf cfs tgejmfs me `frrgk, puestk que pkr cfs dfrfdterâstgdfs y ec ejikque gjgdgfc meterbgjf este tgpk me dcgejtes pfrf gjgdgk f cf meterbgjæjmkcks dkbkme cksgjdursgôj bgeb`rks ecebejtks quemfr nfræj pfrte mecfdtgvgmfm, prkdesk tfjtk gjvestgoftgvk dkbk pfrfk ec k`hetk me k`servftkrgk que dkjtrg`uye f cf krofjgzfdgôj me cf pfrte ckoâstgdf.

69

 

Pedkceddgôj me mftks Pefcgzfmf cf k`servfdgôj me dfbpk y ec prevgk estumgk ej ec eherdgdgk me prkyedtk me gjves gjvestgtgof ofdg dgôj ôj pfrte pfrte 6 y se dre dref f uj ujf f `f `fse se me mf mftk tkss qu que e se mes mesdr drg` g`e e f dkjtgjufdgôj sk`re ec trf`fhk me k`servfdgôj me dfbpk. ]f`cf me tf`ucfdgôj 6 J±

6 0 4 = 5 9 ? > 7 61 66 60 64 6= 65 69 6? 6> 67 01 06 00 04 0= 05 09 0? 0>

]GEJMF

DCGEJ]E

HEFJDFPCKT BFPGTKC BFT QKP BEJKT HGPE]

FJF BFJKTFCYF EYEP YFPECF MEJGT BFMFPGFOF MFBFPGT BFJKTFCYF

EC QFPFGTK C FQ PKTQEPGMFM DEDG BFPW YFCEJ]GJF ]GEPPF CGJMF CFT DDD TGJ FIFJ @EN]EC DFTF ]F@CF JGDK  FIFJFMKP

WUCGE] K PCFJMFYGCF K FJOFPG]F DEDGCGF PEW BPG]XF VUGJ]EPK WEJJG DKJ]PEPFT ^GKBFPF PKBEPK JECCW YEPOEC WKBFGPF MUPFJ EM_GJ DFÖFT WEDJG ICKPEX CGJF K]FCYFPK BFPOK] FIFJFMKP

DFDGVUE

HEFJDFPCKT VUGJ]EPK HKTE QPFMK XEJFGMF VUGJ]EPK FCIPEMK DNGJDNGCCF CUGT VUGJ]EPK HNKJEP DFDEPET IF@GFJ FPEJFT HETUT DNGJDNGCCF CUDECGF QKP]GCCK FJG@FC YFXVUET HNKJEP NEPJFJMEX TFJMPF YEPFJK

CF DKBQPG]F NKBEPK MFJGECF  FPBFJMK CF EDKJKBGF QFPFOUFW CKT QUQGT MFJF MGKT QPKYEEPF BGTDECFJEF TFJMPF 6?

 

CF BKJF  FT]PGM QF@CG]K CF NEPKGDF CF 4= QKDNK

KJEPOE ]KTDFJK FT]PGM OUEYFPF QF@CK OUEPPEPK EIPFGJ VUGJ]EPK CUDECGF TFJDNEX JFJDW DFPPEÖK

 FGMF NECFMEPGF MUYFJ CG@EP]FM CF 49 HEFJDFPCKT  FTGT PEJFDEP ICKP ME CGX KDFÖEPK DNGCFDK HUJGKP TNFPG]N

FGMF B FP]QEPEX F DF DFT]PGCCKJ LECCW NEPPEPF FP]UPK VUGJ]EPK MGOJEPGT MKBGJOUEX MKPF FYGCF FUPKPF VUGJ]EPK KBFP VUGJ]EPK NU@EP FBFWF HKTE TFJDNEX JU@GF TFJDNEX MGOJKPF QFPFMF

97

CF IE OEBECKT EC FCBEJMPK CF 40 TFJ]G CF YGÖF TEBGJFPGT]F @GFJWT HUFJMF 4@ EC FEPKQUEP]K CF @EJMGDGKJ NUB@EP]K EC YFDFJ CF @EJMGDGKJ PEFC CF IFYKPG]F BFOFCG CFUPW @EJMGDGÔJ W IE TUQEP F CF =1 WFJG

@EJHFBGJ VUGJ]EPK YGPOECGJF WFPUPK FCGDGF NEPPEPF TGCMFJF OPFHFCET PFUC QEMPKXF WFDGM BFJMKJ FC@F OFPDGF BFPGF QFEX ECGFJF KCGMET @FP@KTF XEJFGMF MFCGF ICKPEX CEYJGT BFJKTFCYF JFJDG ]PUHGCCK EPGDF QFKCF MGOJEPGT MECGF PKTF EMUFPMK ECGFT CUX DNGJDNGCCF HNKJ DNGJDNGCCF CG@FPMK DKJTUECK ICKPEX WFJGCE CKQEX

?1 ?6

M FK JPHP KETUE CFGC]

W TGGP DF FO PU GKETPPEPK EE CY

07 41 46 40 44 4= 45 49 4? 4> 47 =1 =6 =0 =4 == =5 =9 =? => =7 51 56 50 54 5= 55 59 5? 5> 57 91 96 90 94 9= 95 99 9? 9>

6>

 

?0 ?4 ?= ?5 ?9 ?? ?> ?7 >1 >6 >0 >4 >= >5 >9 >? >> >7 71 76 70 74 7= 75 79 7? 7> 77 611 616 610 614 61= 615 619 61? 61> 617 661 666

CFT BKJFT MEWFJGPF DFPKCF CF 49  FPGEC CF YGÖF

WEGJEP JUÖET CUGT TFJ]GFOK BFUPGDGK HFPFBGCCK HKPOE MGFT FPGEC NEPJFJMEX HNKJ QGJXKJ

C FTQUJ]K FBEPGDFT EC LFGPGT CF QPKTQEPGMFM 4 ETVUGJFT NGCMF QKQUCFP CFT MECGDGFT CF 0> CGEMF ]]^ BFJNF]FJ

M KPFQEPEX NEPJFJMEX CUGT HEDJG FBFCGF GYFJ FJ]KJGK BGPGFJ YFPOFT NGCMF @FU]GT]F EMG]N FBFWF ETJKPFCMK FMET PGJDKJ CGEMF BEJETET TFPF FIFJFMKP EUMGT QUCGMK

MGKT ET FBKP MFJGCK  FJOECF ]PFJTBGCEJGK CUX _GCCGJ]KJ BKJEMF BEJKT CG@JW @WFJGT YGCCF DKUJ]PW LECCW HKNFJF CF 49 QF]PGDGF  FYE BFPGF EC IFPK @UEJKT FGPET DFPMEJFT EC OKPMK IFPGME PU]N IFPKTFJ PKTG

FCDGMEX DKJ]PEPFT EM_FP DNGJDNGCCF ]EKMKCGJMF HKTE YECFTVUEX NEGJG PGKT @FP@KTF QUHKC MKPFC@F BFDNFMK FUPKPF VUGJ]EPK DFDEPET BFPVUEX FYEJMFÖK YCFMGBGPK HFGBE HNKFJF FPEJFT K@MGCGF NEPJFJMEX PUMG QGJ]K EMEGJE BFJMKJ PFIFEC OKJXFCET HKTE BFJMKJ FCGPGK PKMPGOUEX ECYGPF FCYFPEX IFPGME KTKPGK PU]N TFJDNEX NED]KP PKMPGOUEX PKTFCYF TFJ]FJF

CF ]P Q KP YGECJCGFPMKPF

MF EP ^W FO D CKTTFJ]KGP GEK OF

660 664

67

 

66= 665 669 66? 66> 667 601 606 600 604 60= 605 609 60? 60> 607 641 646 640 644 64= 645 649 64? 64> 647 6=1 6=6 6=0 6=4 6== 6=5 6=9 6=? 6=> 6=7 651 656 650

CF DPGT]FCGJF DEJ]FYK BEJKT NEPBFJKT CF FBFPGCCF BFPVUGÖK ECTKJ

FC@EP]K OKBEX DCFPGTEC FCGTE VUGJ]EPK KPCGT JKPGEOF HFGBE VUGJ]EPK ECTKJ PEW

C CF FB 06EHKP CF IGJF CFT FBEPGDFT HEFJDF KDFÖEPK WUCG BFPW CFT MECGDGFT ME JU@GF BG FCBFDEJDG]K BFGPE

B FCB WEVHU EMFGO ]N GFEXFMF HKFVUGJ @EPBUMEX _GCCGFJ DNGJDNGCCF ECEU]EPGK PKBEPK FCOUBEMK PKDNF FUPF TFJDNEX BFPW CGMET EYEP @FCCEJF EYF BFPGF EMMW HEPTKJ BFGPF FCEHFJMPF

TUQEP ]KMK QFPFCECK DFTF @CFJDF  FPFDECGT CF @EJMGDGKJ CFT @PGTFT CF OPFJ ETVUGJF CKT DKBUJEPKT EC MGFBFJ]E CF FCEOPGF DFTF CGBQGF BFPGF MECGF CF BKPEJG]F BFPMEG ]KPDKPKBF EC BFJFJ]GFC BFP W BFK YFCMFGP ME OF@W EC PE@K]E CF DUFP]F

MECGMF DFÖFT WFHFGPF FPFDECGT TFJDNEX FPFDECGT ]FQGFT JU@GF BFPGF JU@GF CUGT OF@PGEC MFPGK DFPMEJFT FJF TKIGF FCGPGK FBFWF OEJJW BFPGF YFPOFT WUPCW HFDLECGJE PFBKJF FBGJ]F FJMPET EYECGK WKCGBF HUCGFJ TFJOUGJK DFPBEJ OFPDGF HKTE HETUT FJF ME HETUT

01

 

Dkj recfdgôj ej E-@UTGJETT tejebks8 Duæc serâf cf pcftfikrbf gmefc pfrf cfjzfr ujf tgejmf vgrtufc me fduermk f cf gj gjik ikrb rbfdg fdgôj ôj pu pu`c `cgd gdfm fmf f pk pkrr mks gb gbpkr pkrtf tfjt jtes es ebpre ebpresf sfss me memg mgdfm dfmfs fs fc estu estumg mgk k estfmâstgdk sk`re cfs remes skdgfces bæs utgcgzfmfs fcrememkr mec bujmk. Cks mftks mesdrg`ej ec dkbpkrtfbgejtk estfmâstgdk me usk me cfs mgierejtes remes skdgfces ej Dkckb`gf murfjte uj fök. Ujgmfmes mesdrgtfs ej bgccôj Pem skdgfc

Ireduejdgf f`skcutf

IFDE@KKL GJT]FOPFB CGJLEMGJ TJFQDNF]

40 60 ? 0.>5

Ireduejdgf recftgvf 5? 00 60 5

] _G]]EP ]ktfc

509.=.069

61=1%

CGJLEMGJ

TJFQDNF]

]_G]]EP

60%

5%

=%

GJT]FOPFB

00%

IFDE@KKL 1%

5?% 61%

01%

41%

06

=1%

51%

91%

 

]f`ucfdgôj y fjæcgsgs me mftks, gjierejdgfs estfmâstgdfs e gjterpretfdgôj Te vgsufcgzfj vgsufcgzfj 650 pujtks me vejtf tgpk tgejm tgejmf f pfrf ck dufc TEPYG TEPYGDFPOK DFPOKT T prevç dkbk dcgejtes pktejdgfces pfrf cf dkberdgfcgzfdgôj me sus prkmudtks.  Fsâ bgsbk, se k`servf uj mftk me subf gbpkrtfjdgf y que `rgjmf meterbgjfdgôj ej que cf behkr pcftfikrbf pfrf ec cfjzfbgejtk y pksgdgkjfbgejtk es cf rem skdgfc Ifde`kkl, su fctk træigdk dcgejtes pktejdgfces uj pfrte gmefc pfrf que cksy prkmudtks kiredgmks sefj me pcejfbejte vgsg`ces y medref dkjkdgbgejtk f jgvec reogkjfc ock`fc pkr cf ifdgcgmfm y ec fctk âjmgde me prkpfofdgôj me gjikrbfdgôj que ej estks bemgks se fdejtøf.

]gejmfs k dcgejtes prkspedtks 650 Pem skdgfc ifvkrgtf IFDE@KKL Ej uj fjæcgsgs me mftks, pfrf cf oestgôj dkberdgfc y me mgstrg`udgôj meterbgjfmf pkr cks mftks redkcedtfmks y prevgfbejte tf`ucfmks, se dkjdcuye me fduermk f cfs cfs gjterpretfdgkjes dkj cks sgougejtes pcfjtefbgejtks8

Pedkjkdgbgejtks me pujtks me vejtf8   ej ec berdfmk k`hetgvk se ejduejtrfj 650 pujtks me vejtf dkbk fpkyk ej cf oestgôj dkberdgfc. Ckoâstgdf8 ej tçrbgjks ckoâstgdks se gbpcebejtf ec mgseök me rutfs y ireduejdgf me cf sgougejte bfjerf8 PU]F 6 PU]F 0 PU]F 48 ccks ks dcgejtes dkbprejmgmks y ejbfrdfmks ej cf tf`cf me tf`ucfdgôj 6 seöfcfmks pkr 4 dkckres mgierejtes, dkj cf ireduejdgf y nkrfrgks espedgigdfmks me cf sgougejte bfjerf8

Cujes PU]F 6

b bffrtes PU]F 0

bgçrdkces PU]F 4

hueves PU]F 6

vgerjes PU]F 0

Tæ`fmk PU]F 4

Ej cks sgougejtes nkrfrgks, me cujes f vgerjes, gjgdgfjmk rutf f cfs ?811 FB f 60 QB y me 0811 QB f 9 QB y sæ`fmks me ?811 FB f 6811 QB.

Fcbfdçj, stkdl y dfpfdgmfm edkjôb Fcbfdçj, edkjôbgdf8 gdf8 se eiedtøfj dæcducks me vejtfs pkr  mâfs mâfs dkkr dkkrmg mgjf jfmf mf dkj dkj cf skcv skcvej ejdg dgf f edkj edkjôb ôbgd gdf f y ec pu pujt jtk k me eq equg ugcgcg`r `rgk gk me skstejg`gcg skstej g`gcgmfm, mfm, ec fcbfde fcbfdejfbge jfbgejtk jtk y stkdl se refcg refcgzf zf cf respedtgvf fcgfjzf dkj cks prkve pr kveem emkre kress ck ckdf dfce ces, s, pr prev evge gejm jmk k ec me mesf` sf`fs fste tedg dgbg bgej ejtk tk,, ref refcgcgzf zfjm jmk k df dfrou roues es mgredtfbejte me cks pujtks me `kmeof me prkveemkr. oestgkjfj cks me`gmks perbgsks ejme cf ]çrbg ]çrbgjks jks ceofc ceofces8 es8 fmbgjgstrftgvfbejte gjspeddgôj me træjsgtk bujgdgpfc pfrf cf se skcgdgtum y k`tejdgôj me cks bgsbks, 00

 

fduermk f cks cgjefbgejtks y requergbgejtks me cfs futkrgmfmes ckdfc, reogkjfc y jfdgkjfc dkjtejgmfs ej ec medretk J± ?=7 mec 0> me bfyk me 0101.  

Qkrtfikcgk, gbpucsk y vejtfs8 se estf`cede gjgdgfcbejte, cf vejtf me prkmudtks me fsek, cgbpgezf y mesgjieddgôj pfrf dkberdgfcgzfr y mgstrg`ugr ej cks mgierejtes pujtks me vejtf, gbpucsfmk pkr pfutfs pu`cgdgtfrgfs k me mgvucofdgôj ckdfcbejte pkr cf pcftfikrbf Ifde`kkl, me goufc bfjerf ec trftfbgejtk que se ce `rgjme me bfjerf perskjfc f cks dcgejtes ej dfmf pujtk me vejtf, `rgjmfjmk gjikrbfdgôj predgsf y f`krmfhe dkberdgfc (gjikrbfdgôj, dfrfdterâstgdfs sk`re bfrdf y prkmudtk, persufsgôj, pcfjefdgôj y behkrfbgejtk mec trf`fhk me dfbpk, fddgôj presupuestfc y evfcufdgôj perbfjejte).

04

 

Gjikrbe igjfc Mgdnf gjvestgofdgôj es meterbgjfjte pfrf ec prkyedtk TEPYGDFPOKT, me fduermk fc estumgk refcgzfmk se vgsufcgzô y se pcfjtefrkj cfs me`gmfs redkbejmfdgkjes, fhustfjmk me fduermk ej vfrgf`ces gjterjfs dkbk cf pfrte edkjôbgdf, nfdgejmk ec me`gmk `fcfjde ejtre `ejeigdgk y resuctfmk, ej este dfsk cf futk dfpfdgtfdgôj pfrf dubpcgr dkj tkmks cks requgsgtks tfjtk ceofces dkbk fmbgjgstrftgvks y exterjfs dkbk cf ducturf, gmejtgigdfjmk cks næ`gtks me dkbprf mec berdfmk, preierejdgfs, oustks ejtre ktrks, cf ckdfcgzfdgôj, cf pk`cfdgôj e gjdcusk cf ikrbf me ok`gerjk pfrf refcgzfr cks dfb`gks que perbgtgræj ec mesfrrkcck me cf fdtgvgmfm. Ec mgseök y pcfjefdgôj me cfs me`gmfs rutfs ej nkrfrgks y ireduejdgfs, cks sgstebfs me mgstrg`udgôj, vejtfs y pu`cgdgmfm y ec bfjehk me prkveemkres skj cks pujtks dcfve que se mgerkj uj me`gmk bfjehk pfrf fdcfrfr y reskcudgôj me mumfs e gj gjqu quge getu tumes mes qu que e se te tejâ jâfj fj pf pfrf rf tf tfcc igj igj qu que e pe perb rbgtgtf f fv fvfj fjzfr zfr dkb dkbk k fdtg fdtgvg vgmf mfm m edkjôbgdf, me cfs dufces se mgerkj reskcudgôj pfrf cf ehedudgôj dkj estrfteogfs pujtufces fmfptf`ces ej ec prkdesk me gjtrkmuddgôj ej ec berdfmk, ck dufc es uj prkdesk me fhuste f cks mgierejtes dfb`gks que ec berdfmk vf expergbejtfjmk.

0=

 

Dkjdcusgôj Cf gjvestgofdgôj me berdfmk perbgte cf redkceddgôj me gjikrbfdgôj que perbgtf gmejtgigdfr cfs ifcejdgfs y cfs bkmgigdfdgkjes k pfsks f seougr ej uj prkyedtk, krofjgzfdgôj k ebpresf dkj ec igj me fmfptfrse k refcgzfr cks fhustes jedesfrgks pfrf bfjtejer gjbersks y dkjtgjugmfm ej ec berdfmk, ejbfrdfjmk dkjsubgmkres, ejtkrjk krofjgzfdgkjfc, jedesgmfmes ej `gejes k servgdgks dkbk meterbgjfjtes pfrf cf tkbf me medgsgkjes.

05

 

@g`cgkorfiâfs Bftergfc ikrbftgvk TEJF ntps8//www.bfrlejo-xxg.dkb/dkjdepk-me-gjvesofdgkj-me-berdfmks-04.nb ntps8//`cko.nkbfr.dkb/es/gjvesofdgkj-me-berdfmks/

09

 

Fjexk @fse me mftks me dcgejtes Qerbgsks me bkvgcgzfdgôj Peogstrks berdfjtgces

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