Analyzing Media Codes, Conventions and Genres in Informational Presentations

Name: ____________________________ Grade & Section: ________________ Date: ___________ Topic: Media and Information Languages- Genres, Codes and Convention Learning Competencies & code: Present an issue in varied ways to disseminate information using the codes, convention, and language of media - MIL11/12MILA-IIIf-15, MIL11/12MILA-IIIf-16 Concept/Short Input: Definition of Terms: Language- pertains to the technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in an effort to communicate ideas, information and knowledge. Media Languages - codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience. Genre- comes from the French word meaning 'type' or 'class‘. Can be recognized by its common set of distinguishing features (codes and conventions).

Codes- are systems of signs, which create meaning.

1) Technical

Technical

Types of Codes:

2) Symbolic 3) Written

Types of Codes

Symbolic

1) Technical Codes- ways in which equipment is used to tell the story (camera techniques, Written

framing, depth of fields, lighting and exposure, etc.)

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Camera Techniques Basic Camera Shots:

Source: https://mauigarcia.forumotion.com/t4-types-of-camera-shots-angles-and-movements

 Extreme Wide Shot- or extreme wide shot, is when the view is so far from the subject that he/ she isn’t necessarily the focus anymore, but rather the surrounding area is.  Wide Shot- also known as the Long shot, is often times used as an establishing shot in a film, as it normally sets the scene and the character’s place within it.  Medium Shot- or waist shot, indicates that it was captured at a medium distance from the subject. It is often used for back and forth dialogue within a scene as it allows the viewer to have a solid view of each character within a film.  Medium Close- up - is when a filmmaker places their camera so that an actor is framed from right above their head down to about midway on their torso.  Close- up- is a shot taken of a person or object at a close range, in order to capture the minute details of the subject. This shot is tightly framed and takes up most of the screen, as it is PageSale 2 of 8 For Classroom and Educational Use Only. For DepEd Digos City Division Use Only. Not For

usually used to frame a character’s face in order for the audience to see what type of emotion is being conveyed.  Extreme Close- up- is when the surface area of the frame is filled by a subject’s face. In other words, the subject is tightly framed, or shown in a relatively large scale, causing their face to be cropped within the frame. Angle Shots:

Source: https://mauigarcia.forumotion.com/t4-types-of-camera-shots-angles-and-movements

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Low Angle- is when the camera is positioned low on the vertical axis, below the level of the eyeline, and looks up at an object or subject above.

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Eye Level Angle- When your subject is at eye-level they’re in a neutral perspective (not superior or inferior). This mimics how we see people in real life -- our eye line connecting with theirs.

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High Angle- is a cinematography technique where the camera points down on the subject from above.

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Worm’s Eye Angle- is a view of an object from below, as though the observer were a worm; the opposite of a bird's-eye view. 

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Canted Angle- is more of a stylistic approach to cinematography. In order to execute this, you must tilt your camera to one side, which results in a frame that is not level. This type of camera angle is used mostly to create a dramatic effect within a film and can evoke a series of different emotions. PageSale 3 of 8 For Classroom and Educational Use Only. For DepEd Digos City Division Use Only. Not For

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Bird’s Eye Angle- or an aerial view shot, is when the camera is located up above, overhead, capturing the action going on below. In today’s day and age, these types of shots are most commonly captured with a drone in order to be able to get the full view of what is happening down below.

2) Symbolic Codes - show what is beneath the surface of what we see (objects, setting, body language, clothing, color, etc.) Example:

Source: https://www.pinterest.ph/pin/390194755203911964/

3) Written Codes - use of language style and textual layout (headlines, captions, speech bubbles, language style, etc.) Example:

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Conventions- In the media context, refers to a standard or norm that acts as a rule governing behavior. Message- The information sent from a source to a receiver. Audience - The group of consumers for whom a media message was constructed as well as anyone else who is exposed to the message. Producers - People engaged in the process of creating and putting together media content to make a finished media product. Other Stakeholders- Libraries, archives, museums, internet, and other relevant information providers.

Activity 1: MIL Design Framework Instruction: Given the following postcards below, accomplish the MIL Design Framework matrix below. The second column serves as an example.

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Component

Davao

Mayon Volcano

Zamboanga

Malacañang Palace

Target Audience

Tourists, locals

Sender / Author

Local Government

Purpose

Key Content

Form / Style

Medium / Format

To highlight the unique beauty of a place Davao is a beautiful place. With beautiful flowers, animal friendly and great food. It uses eye catching pictures that catches the attention of the viewers added with the balance of its color used that contrast to its subject. The medium used to disseminate information is through a printed material like postcard.

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Activity 2: Direction: Given the scenario below, answer the following questions in the table. Scenario: A local government official was charged of graft and corruption and was suspended from his office. The government official announced that the charges were all fabricated and that he will not step down from his office. A large group of supporters are present to protest. They barricaded the building where the official has once taken office. A struggle seems to start breaking out between the protesters and the police. Questions Predict how this event will be covered by television, radio, print and Internet?

Your Answer

How are the presentation of facts may vary from medium to medium? How are the codes and conventions vary from medium to medium? How much of these differences will be based on the unique characteristics of the medium?

Activity 3: Direction: Create your own media and information presentation about the latest trends in technology: (ex postcard, collage, advertisement, infomercial, story etc.)

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Presentation (Postcard, Collage, Advertisement, Infomercial, Others) Sample Rubric

Criteria Attractiveness

Creativity

4 The use of codes and symbols to present the message are exceptionally attractive Original and imaginative.

Validity of Information

Language used makes the message come alive. The information presented are accurate and valid.

Meaningfulness

The presentation is cohesive and comprehensive with supporting details.

3 The use of codes and symbols to present the message are satisfactorily attractive Original and a little imaginative. Imaginative but a little original. The language are adequately used to present the message. The information presented are adequately accurate and valid. The presentation has deep meaning but little supporting details.

2 The use of codes and symbols to present the message are acceptability attractive. Original and but not imaginative. Imaginative but not original.

1 The use of codes and symbols to present the message are poorly selected.

Poor selection of language to present the message. The information presented are poorly accurate and valid.

Language do not tie in with the message. The information presented are not accurate and valid.

The presentation lacks meaning with no supporting details.

The presentation lacks meaning; no supporting details; with unfinished parts

Not original nor imaginative.

Reference: 1) Teaching Guide for Senior High School Media and Information Literacy 2) https://www.slideshare.net/markjhonoxillo/media-and-information-languages

Prepared by: Engr. Melvy D. Español Teacher II, Senior High School in Digos City

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