Analysis of Toyota Motor Corporation.docx

ENVIRONMENTAL SCANNING OF TOYOTA.

Environmental scanning is one of the essential component of the global environmental analysis . Environmental monitoring, monitoring , environmental forecasting forecasting and  and environmental assessment  complete the global environmental analysis. It consist of external, internal environments: Internal environment o Toyota An internal environmental analysis is an extensive review of all aspects of a company's operations, internal guidance and mission. Aspects of operations typically reviewed are marketing strategy, strategy , production capacity, and the company's vision and leadership. All All of these things are examined with a critical eye to uncover those aspects that may be problematic, problematic, yet go unnoticed in daily operations. onprofit organi!ations organi!ations may also conduct a similar analysis S!" o Toyota

Strengt#s ". Innovative c$lt$re% #oyota  #oyota is one of the most innovative auto companies and has a strong culture that is focused on constant innovation. #he company was the first to introduce $ai!en, $anban and #otal %uality &anagement systems widely in their organi!ation. #he company was the first to massproduce and sell hybrid vehicles too. (. &ran' re($tation val$e' at )*+ billion%  #oyota)s brand is the most valued automotive brand in the world. #he business is known for its environmentally friendly, friendly, safe and durable cars that are sold in more than "*+ countries. . In'$stry lea'er in (ro'$ction an' sales%  #oyota  #oyota was the first company to introduce lean manufacturing and total %uality management practices in manufacturing process. -or some time, the company was the only practitioner of these practices and had the lowest manufacturing and  production costs worldwide. worldwide. Although Although many manufacturers manufacturers were able to replicate #oyota) #oyota)ss lean manufacturing system, the company is still one of the most profitable manufacturers in the world. . Strong bran' (ortolio% #oyota  #oyota currently sells about *+ different models of cars under its namesake brand. #his does not only increase brands awareness but also satisfies nearly every consumer group needs. #oyota)s #oyota)s flagship models are /orolla and 0rius. 1. T#e lea'er in ,green- cars 'evelo(ment%  #oyota  #oyota understands that environmental friendly cars are the necessity nowadays. /onsumers are more selective in ter ms of /2( emissions and fuel efficiency of the cars they buy and #oyota)s #oyota)s early move towards selling hybrid and efficient cars is the strength few competitors can match.

"ea.nesses ". Large/scale recalls%  #oyota  #oyota had %uite a few largescale vehicle recalls over the past few years. #he business recalled 3 million vehicles in (++3(+"+ and *. million cars in (+"(. 4uch recalls does not only hurt the firm financially but significantly damages firm)s brand. (. "ea. (resence in t#e emerging mar.ets% #oyota)s main markets are 5apan, 64 and Europe, while such emerging economies as /hina or India make only a small percentage of all #oyota)s #oyota)s

The world's largest digital library

Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.

The world's largest digital library

Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.

The world's largest digital library

Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.

sales. 7ue to poor presence in the largest automobile market 8/hina9, #oyota #oyota will find it hard to compete with & that has huge market share there.

Internal scanning o Toyota

". ;esources (. /ulture . 4tructure

0% Reso$ Reso$rc rcee scann scanning ing o o Toyot Toyota a

;esource based view 8;www.ukes http:>>www.ukessays.com>essays>mark says.com>essays>marketing>resourcebas eting>resourcebasedviewandthe edviewandthetoyotacompanymar toyotacompanymarketingessay ketingessay.php?ix!!p& .php?ix!!p&@66;s @66;s s

improvement, and...

Tangible Reso$rces 1#ysical Assets

0hysical assets are among #oyota)s #oyota)s essential resources. #he company owns physical resources in the form of manufacturing plants, offices, e%uipment)s, vehicles and many others. In (+"", #oyota the value of #oyota)s e%uipment and property plants stood at  *B billion

. Financial reso$rces

-inance is another essential resource for all organi!ation. #oyota has enCoyed a healthy financial growth of a number  of years marked by growth in revenues and profitability. In (+"", #oyota)s #oyota)s revenues revenues amounted to ((D billion, making it the eleventh largest company in i n terms of revenue 8#oyota 8#oyota Annual ;eport, (+""9. #he company recorded a net income of  .1 billion in (+"". A healthy financial position has an impact on the company)s li%uidity status.

. 2$man reso$rces

The world's largest digital library

Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.

The world's largest digital library

Try Scribd FREE for 30 days to access over 125 million titles without ads or interruptions! Start Free Trial Cancel Anytime.

Intangible Reso$rces Intellect$al Reso$rces

#oyota #oyota has a number of intellectual resources.