Análisis PEST

 

Keëmcscs T@_R>

 

TFMCRCOF ‟ M@LKM> Trfy`otf b` m`y sfhr` Oce` T`rukef okusk pfmãicok pfr cet`etkr r`lumkr  su ofet`ecbf> @m ofelr`sf pr`s`etf `m prfy`otf b` M`y _fhr` Oce` T`rukef Eª83:/84;//p`ru8;.p`/oumturk/prfy`o `/oumturk/prfy`otf-m`y-oce`-p` tf-m`y-oce`-p`rukef-okus rukef-okusk-pfm`icok-r` k-pfm`icok-r`lumkrlumkrjttps>//p`ru8;.p ofet`ecbf-2;4;?8

Ceb`ofpc> Oce` yk ef pfbrëe cip`bcr km pþhmcof celr`skr ofe kmci`etfs I`bcket` mks X`sfmuo I`bcket` X`sfmuocfe` cfe`s s 48;3-84; 48;3-84;:/_T :/_TO-CEB O-CEB@OFT @OFTCC y 482?-84; 482?-84;:/_T :/_TOOCEB@OFTC, cegfrike qu` ef prfjéh`e qu` mks okb`eks b` oce` v`ebke sus pr prfb fbuo uotf tfs s `e mfs mfs tãri tãrice cefs fs y ofeb ofebco cocf cfe` e`s s ofi` ofi`ro rock ckm` m`s s qu` qu` ofes ofescb cb`r `r`e `e kb kb`ou `oukbf kbfs, s, kb kb`ië `iës s qu qu` ` mfs ofesui ofesuicb cbfr` fr`s s pu pu`b` `b`e e celr` celr`sk skrr kmc kmci`e i`etfs tfs b` clukm`s f ifb`mf scicmkr`sb`okrkot`réstcoks. Mks skmks prci`, ef `stëe ceomucbks yk qu` tc`e`e ue e`lfocf bcstcetf. jttps>//www.ceb`ofpc.lfh.p `/cecocf/-/kss`tVpuhmcsj`r/^xZr puhmcsj`r/^xZrtXblhv;r/ofet`e tXblhv;r/ofet`et/ofi t/ofi jttps>//www.ceb`ofpc.lfh.p`/cecocf/-/kss`tV uecokbf-mk-skmk-`sp`ockmczkbk-`e-prft`oocfe-km-ofesuicbfr-b`m-trchuekm-b`mceb`ofpc-r`su`mv`-mfs-p ceb`ofpc -r`su`mv`-mfs-p`bcbfs-b`-k `bcbfs-b`-komkrkocfe-gf omkrkocfe-gfriumkbfs-pfr riumkbfs-pfr-oce`pmke` -oce`pmke`t-y-6 t-y-6 cej`rctX`bcr`ot9gkms`

Eu`vk M`y b`m Oce` cipumskrk mk r`kmczkocÿe b` p`méoumks `e tfbks mks r`lcfe`s b`m T`rþ Mk Oficscÿe b` Oumturk b`m Ofelr`sf s`ûkmk qu` kyubkrk mk eu`vk m`y pkrk `m or`ocic` or`o cic`etf etf b`m oce` r`lcfek r`lcfekm, m, yk qu` okbk v`z iës p`méoumk p`méoumks s `e okrt`m`r okrt`m`rk k ekocfekm y jkstk lrkeb`s prfbuoocfe`s b` Jfmmywffb jke lkekbf pr`s`eock y r`ofrrcbf `e bcv`rsfs g`stcvkm`s b`m T`rþ. jttps>//rpp.p`/oce`/p`ru/eu`vk-m `/p`ru/eu`vk-m`y-b`m-oce` `y-b`m-oce`-cipumskrk-mk -cipumskrk-mk-r`kmczkoc -r`kmczkocfe-b`fe-b`jttps>//rpp.p`/oce p`mcoumks-`e-tfbks-mks-r`lcfe`s-b`m-p`ru-eftcock-;;03:0:

Eu`vk M`y> puetfs k t`e`r `e ou`etk  Kotukmi`et`, `xcst` ue cipu`stf b`m ;4% b` okbk `etrkbk ofiprkbk, ofhrkbf pfr mks iuecocpkmcbkb`s pfr `m B`or`tf _upr`if E.´ ;07‟8442-@G, `m oukm tc`e` gce`s pkrk iës kipmcfs b`etrf b` mfs pmke`s keukm`s b`m `stkbf. Tfr `mmf s` pcb` pc b` qu` s`k r`p r`pmk mket` et`kbf kbf,, r`l r`lumk umkbf bf yk qu qu` ` ef s` `st `stë ë mfl mflrke rkebf bf mk i` i`tk, tk, gfi`etkr `m oce`. jttp>//hmfl.b`scstgcmi.ofi/84;//`mp`ruk ef.p`/eftcock-mk-ceo`rtcbuih -mk-ceo`rtcbuihr`-pfmctcok r`-pfmctcok-kg`otk-`xpkesc -kg`otk-`xpkescfe-b`m-p`ru fe-b`m-p`ru-72 Trfy Trfy`o `ooc ocfe fe`s `s b`m b`m HOX HOX pkrk pkrk `st` `st` 84;3 84;3 cebc cebcok oke e qu` qu` `m TH THCC b`m b`m _`ot _`otfr  fr  Ofest Of estruo ruoocÿ ocÿe e kmoke kmokezkr zkrë ë `m //l`stcfe.p`/`ofefick/ho jttps>//l`stcfe.p`/`ofefick/hor-iketuvf-prfy` r-iketuvf-prfy`oocfe-or`ocic oocfe-or`ocic`etf-phc-84 `etf-phc-84;3;380?070)) 80?070 @m s`otfr s`rvcocfs gu` `m ikyfr l`e`rkbfr b` `ipm`fs b`m pkés y uef b` mfs b` ikyfr or`ocic`etf ofe ue 2,7% `e 84;. @st` s`otfr ofipr`eb`, `etr` ftrfs, mfs iumtcoce`s,, mks pmkyks b` `stkocfekic` iumtcoce`s `stkocfekic`etfs etfs y mfs okmm o`et`r. jttps>//`mofi`ro jttps>//`mofi`rocf.p`/`ofefi cf.p`/`ofefick/e`lfocfs/` ck/e`lfocfs/`ipr`sks-s`rvco ipr`sks-s`rvcocfs-sustfscfs-sustfssceskhfr`s-84;:-eftcock-034//`mofi`roc jttps>//`mofi`rocf.p`/`ofefic f.p`/`ofefick/e`lfocfs/`i k/e`lfocfs/`ipr`sks-s`rvcoc pr`sks-s`rvcocfs-sustfsfs-sustfssceskhfr`s-84;:-eftcock-034//www.ki` jttps>//www.ki`rcoktv.ofi.p`/oce rcoktv.ofi.p`/oce`sokp`/ifvcm `sokp`/ifvcm/oce`/okpctkek /oce`/okpctkek-ikrv`m-sfmf-j -ikrv`m-sfmf-jkkscbf-sup`rkbk-bfs-p`mcoumks-v`elkbfr`s-b`etrf-uecv`rsf-ikrv`m-eftcock;443706r`g9)) ;443706r`g9 @m oce` ekocfekm `stë r`oup`rkbf gkes y ktrk`s k icm`s b` p`rsfeks k mfs oce`s. @m ifvcic`etf `ofeÿicof `e cipfrtket`. jttps>//www.ki`rcoktv.ofi.p`/oce rcoktv.ofi.p`/oce`sokp`/ifvcm `sokp`/ifvcm/oce`/ksu-ikr`-? /oce`/ksu-ikr`-?-`stks-sfe-`stks-sfe(jttps>//www.ki` ocgrks-prci`r-gce-s`ikek ocgrks-prci` r-gce-s`ikek-eftcock-3724 -eftcock-372436r`g9 36r`g9))

 

 

_FOCF-OPMRPXKM> Koo`schcmcbkb b`m ofesuicbfr y fg`rtks b`m oce` ofi`rockm @m omc`et` p`rukef b` oce` ofi`rockm `e mfs þmtcifs kûfs jk b`ifstrkbf ofif su pfb`r kbqucsctcvf yk ef `s ue cip`bci`etf pkrk qu` koubcr ofe gr`ou`eock k mf mfs s oc oce` e`s s jkst jkstk k iës iës b` uek uek v`z v`z pfr pfr s`ik s`ikek ek.. @stf @stf tk tkih ihcã cãe e lrko lrkock cks s k mk gm` gm`xch xchcmc cmcbkb bkb qu qu` ` mks mks fg`rtk fg`rtks s y bcg`r bcg`r`et `et`s `s ofev`e ofev`ecf cfs s b` oce` oce` fgr`o` fgr`o`e e k mfs mfs ofesuicbfr`s pkrk qu` tfbfs mfs ecv`m`s pu`bke bcsgrutkr b` `st` s`rvcocf y `xp`rc`eock.

Wkrc`bkb b` lãe`rfs y prfbuoocfe`s ekocfekm`s ktrk`e km pþhmcof Mk vkrc`bkb y kpkrcocfe`s b` eu`vfs lãe`rfs `e mk cebustrck oce`iktflrëgcok jko` qu` `m oce` ofi`rockm ef pc`rbk su `g`otf `e `m pþhmcof, yk qu` s` vu`mv` k t` t`e` e`rr mk kt`e kt`eoc ocÿe ÿe b` mfs mfs `sp` `sp`ot otkb kbfr fr`s `s y jko` jko` qu` qu` kþe kþe s` ofes ofes`r `rv` v` `m `e `etu tusc scks ksif if pfr pfr v`r v`r uek uek p`mé p`méou oumk mk b` `str `str`e `ef. f. Ksé Ksé ic icsi sif, f, km pr`s pr`s`e `etk tkr  r  prfbu prf buooc oocfe fe`s `s ekocfe ekocfekm km`s, `s, qu` ef gëo gëocm cmi`e i`et` t` mks pmktkg pmktkgfri friks ks vcr vcrtuk tukm` m`s s b` `etr`t`ecic`etf pu`b`e ofes`lucr, jko` qu` `m pþhmcof sclk fptkebf pfr mks hutkoks. @stk kubc`eock kyubk k qu` mks prfbuoocfe`s s`ke iës gr`ou`et`s, jkyk iës ofip`tctcvcbkb ofe mks g`ojks b` `str`ef, y mfs oce`s or``e iës prfifocfe`s y ike`nf b` ikra`tcel pkrk okptkr qu` iës pþhmcof koubk k su oce`. Tfb`ifs v`r qu`, `e mfs þmtcifs kûfs, mks p`méoumks iës tkqucmm`rks `e eu`s eu`str trfs fs oce` oce`s s p`ru p`ruke kefs fs vk vke e b` mk pr`g pr`g`r `r`e `eoc ock k kb`i kb`iës ës b` eu`s eu`str trks ks prfbuooc prfb uoocfe` fe`s s p`ru p`rukeks keks,, p`mé p`méoumk oumks s b` sup` sup`rjãrf rjãrf`s `s l`e`rk l`e`rk lrke ifvcic`e ifvcic`etf tf sup`rkebf mks ofi`bcks gkicmckr`s. jttps>//l`stcfe.p`/t`eb`eocks/pr`g`r`eocks-`sp jttps>//l`stcfe.p`/t`eb`eocks/pr` g`r`eocks-`sp`otkbfr-p`ruk `otkbfr-p`rukef-tcpf-p`mc ef-tcpf-p`mcoumksoumksv`e-;?7//l`stcfe.p`/t`eb`eocks/pr` /t`eb`eocks/pr`g`r`eocks-`sp g`r`eocks-`sp`otkbfr-p`ruk `otkbfr-p`rukef-tcpf-p`mc ef-tcpf-p`mcoumksoumksjttps>//l`stcfe.p` v`e-;?7//`mofi`rocf.p`/`ofefick /bck-;/oce`-ekocfekm-v`eb ocfekm-v`eb`rke-04-icmm `rke-04-icmmfe`sfe`s`etrkbks-84;:-eftcock-0 Mk t`oefmflék, `m iës r`oc`et` `sgu`rzf b` mfs oce`s Tkrk kui`etkr mk `xp`rc`eock b` sui`rscÿe qu` ef pu`b` hrcebkr `m t`m`vcsfr, `e mulkr b` uek pketkmmk, jkhrë tr`s, uek km gr`et` y bfs km ofstkbf, `stf jk scbf kbfptkbf `e Ofr`k b`m _ur `e `m kûf 84;8 y s`rë mkezkbf `e Lrke Hr`tkûk. jttps>//l`stcfe.p`/`ofefick/`i /`ofefick/`ipr`sks/oce`s-hu pr`sks/oce`s-husoke-r`oup` soke-r`oup`rkr-puhmcof rkr-puhmcof-eu`vk-eu`vkjttps>//l`stcfe.p` t`oefmflck-82;0?;   t`oefmflck-82;0?;

Mk gfrik `e mk qu` s` ofesui` `m oce` `stë `e prfo`sf b` `vfmuocÿe r`sp`otf k mk gfrik b` ofiprk b` `etrkbks. _`lþe Ikrofs Krkihuru (bcr`otfr b` cev`stclkocÿe b` Lfflm` pkrk Kiãrcok Mktcek), `m :< % b` mfs p`rukefs tc`e` cet`re`t ofif mk prceocpkm gu`et` b` cegfrikocÿe sfhr` mks p`méoumks1 mks ofiprks y r`s`rvks b` `etrkbk fe-mce` `e `m 84;7 `stkhke `e `m frb`e b`m ?3%, Krkihuru r`okmok qu` `m _ikrtpjfe` s` `stë ofevcrtc`ebf `e ue kmckbf pkrk tfbks mks koocfe`s r`mkocfekbks ofe mk ofiprk, ofif v`r `m jfrkrcf y pr`ocf b` hfm`tfs. jttps>//www.lfflm`.ofi/kip/s/`mofi`rocf.p`/ki jttps>//www.lfflm`.ofi/kip/s/`m ofi`rocf.p`/kip/`ofefick/e p/`ofefick/e`lfocfs/?3`lfocfs/?3p`rukefs-ofiprk-`etrkbks-oce`-vck-femce`-80;03:  

Oce` fgr`o` okmcbkb b` `xp`rc`eock 2B  Ksé ofif s` cetrfbunf `m oce` ?B ofe usf b` m`et`s, kjfrk jkhmk uek eu`vk `xp`rc`eock qu` `ip`zÿ k mmkikr mk kt`eocÿe jko` uefss`kûfs, `sb` `m oce` 2B, efs p`rict` vcvcr kþe iës mk p`méoumk ofe `g`otfs tkm`s ofif mk mmuvck, `m vc`etf, mfs fmfr`s, `etr` ftrks s`eskocfe`s. www.p`ru-r`tkcm.ofi/`vfm uocfe-b`m-oce`-`xp`rc`e e`-`xp`rc`eock-b`-`sp`o ock-b`-`sp`otkbfr`s/ tkbfr`s/ www.p`ru-r`tkcm.ofi/`vfmuocfe-b`m-oc

Wcsk e`t e`lfock ofe okb`eks b` oce` `m usf b` tkrn`tks b` orãbctf @e `m pkés ou`etke ofe :4,444 e`lfocfs bcstcetfs qu` ou`etke ofe t`ricekm`s pfcet fg skm` (TF_), `m usf b` TF_ s` quc`r` pkrk `vctkr `m t`ik b` mks mkrlks ofmk, y qu` mfs usukrcfs kjfrr`e tc`ipf y ofe `m usf b` mk tkrn`tk `sp`rke b`sofel`stcfekr mks ofmks `e mfs oce`s. jttps>//l`stcfe.p` jttps>//l`stcfe.p`/cipr`sk/vcsk /cipr`sk/vcske`t-e`lfock e`t-e`lfock-okb`eks-oce`s -okb`eks-oce`s-tkrn`tks-or`bc -tkrn`tks-or`bctftf723?7

 

Mks skmks b` oce`s `stëe sc`ebf sup`rkbks pfr `m oce` _` prfefstcok qu` mfs celr`sfs b` s`rvcocfs ofif E`tgmcx s`rëe `m s`otfr ofe ikyfr or`ocic`etf b` mk cebustrck b` i`bcfs y `sp`otëoumfs jkstk `m gcekm b`m 84 848; 8;,, su `stc `stcik ikbf bf b` ue 7% b` or or`o `oci cic` c`et etf f s` ofef ofefo` o` ofif ofif i`bc i`bcf f b` prfy`oocfe`s prfy`oocfe `s b` ue b`omcv` keukm b` ;.8 `e mks skmks b` oce`. jttps>//l`stcfe.p`/`ofefick/`ip /`ofefick/`ipr`sks/oce`s-hu r`sks/oce`s-husoke-r`oup`r soke-r`oup`rkr-puhmcof-e kr-puhmcof-eu`vku`vk  jttps>//l`stcfe.p` t`oefmflck-82;0?;

Mks 0 Gu`rzks b` Tfrt`r>

;. Tfb Tfb`r `r b` e`l e`lfoc fockocÿ kocÿe e b` mfs of ofiprk iprkbfr bfr`s `s f omc` omc`et` et`s> s> Oce`_tkr `stë frc`etkbf k omc`et`s b`m s`otfr `ofeÿicof H y O pfr mfs pr`ocfs qu` ike`nk, tketf `e sus `etrkbks, ofif `e mks prfifocfe`s qu` hrcebke k sus omc`et`s. @m gf gfof of b` Oc Oce` e`_t _tkr kr `s ouhr ouhrcr cr mk b`ik b`ikeb ebk k `e zfek zfeks s ofif ofif _ke _ke Nuke Nuke b` Icrkgmfr`s y _ke Nuke b` Murclkeojf (mm`lkebf k ouhrcr `m `s> Mfs prceocpkm`s prfv``bfr`s b` p`méoumks sfe> E@\ O@ERPXS, OCE@OFMFX, PCT S KEB@_ GCMI_. Mfs oukm`s foupke `m _kmks Trci`. ◆ ◆ ◆ ◆

_kmks 2B. _kmks ZB _kmks ZRX@I@ _FPEB

Oce`stkr s` pr`s`etk ofe hutkoks ofe  hutkoks Wchrfsfueb 2Z `e sus mfokm`s kotukm`s y i`nfr i`n fr sfe sfecbf cbf Bc Bclc lctkm tkm Bf Bfmhy mhy _ys _yst`i t`i y BR BR_ _ (Bc (Bclc lctkm tkm Rj` Rj`ktr ktr` ` _ys _yst`i t`i). ). @m sfpfrt` tãoecof s` ofipm`i`etk ofe ue kihc`et` omciktczkbf y ue scst`ik b` cmuicekocÿe `sp`ockmi`et` bcs`ûkbf pkrk `stks skmks, pkrk fgr`o`r km `sp`otkbfr ue kihc`et` b` okmcb`z y ofegfrt. Sk qu` mfs ofip`tcbfr`s qu` tc`e`e vc`e`e ofe eu`vk t`oefmflék y `mmfs e`o`sc e`o `sctke tke `m r`b r`bcs` cs`ûf ûf b` su sus s skm skm`s `s pk pkrk rk pfb pfb`r `r s`l s`luc ucrr or` or`oc` oc`eb ebf f `e `m i`rokbf p`rukef.

2. Ki` Ki`ekz ekzkk b b`` p prfb rfbuot uotfs fs sus sustct tctutf utfs. s. @e `s `stf tfs s þmtc þmtcif ifs s kûfs kûfs s` r` r`lc lcst strÿ rÿ mk `etr `etrkb kbk k y or or`o `oci cic` c`et etf f b` kmlu kmluek eks s kpmcoko kpm cokocfe` cfe`s s f s`rvcocf s`rvcocfs s b` str`kicel str`kicel qu` t` p`rict`e p`rict`e vcsukmczkr vcsukmczkr uek lrke oketcbkb b` p`méoumks, yk s`k b`sb` tu t`m`vcsfr, Rkhm`t, o`mumkr, `to. Rkihcãe b`sb` tu oksk, o`etrf b` trkhknf, o`etrf b` `stubcfs, ofe mk gcekmcbkb b` gkocmctkr `m v`r uek p`méoumk y ef t`e`r qu` cr e`o`skrcki`et` k uek skmk b` oc oce` e`s s pk pkrk rk v`r v`r mks mks p`mé p`méou oumk mks s gkvf gkvfrc rctk tks, s, sc sc`e `ebf bf uek uek lrke lrke ki`e ki`ekz kzk k `stf `stfs s prfbuotfs sustctfs ofif> ◆ ◆ ◆ ◆ ◆

E`tgmcx  Kikzfe CRue`s Lfflm` pmky Hmu -Xky

0. Xcv Xcvkmcb kmcbkb kb `et `etr` r` mfs ofi ofip`t p`tcbf cbfr`s. r`s. Oce`_tkr tc`e` uek pkrtcocpkocÿe pkrtcocpkocÿe b`m ;:.;4% `e `m i`rokbf p`rukef b` oce`s, mk ikyfr oketcbkb b` pkrtcocpkocÿe `e `m i`rokbf mf mm`vk Oce`pmke`t ofe iës b`m 23. ◆ ◆ ◆ ◆

Oce`pmke`t (23.