Analisis Foda de Un Supermercado

 

]CEPMW[EAIA UIKIBG] PEKMWWMKQLWIAL IKIAMBEKL @IK]HQIA AM O]BICEAIAM[ KIQMAWI4 ZHICE@EKIKEÛC AM HI KLB]CEKIKEÛC

ICÉHE[E[ @LAI4 WMA AM []ZMWBMWKIAL[ ZIHH-M

9?/7:

Mstuaeictm4 Ihemccys Birâi Lhevirms Lhhirvms Mxpmaemctm4 OKL-96;-:::;5P Zrl`.4 @rickeskl Kibikol

Hiri, Birzl am 7:79

 

 

Hi eamct eamcte`ekik e`ekikeûc, eûc, duste duste`ekike `ekikeûc ûc y rmslhuk rmslhukeûc eûc am prlghmb prlghmbis is lrficezikelc lrficezikelcihms ihms

is   pi piri ri ectm ectmrv rvmc mcer er pr prl` l`ms msel elci cihb hbmc mctm tm mc hi `lrb `lrbuh uhik ikeû eûc c m rmsuhti rmsu hti cmkm cmkmsire sireis phice`ekikeûc   y su smfuebemctl piri m`mktls am ebphic ebp hictik tikeûc eûc am mst mstrit ritmfe mfeis is am phice`ekikeûc mvihuikeûc y klctrlh. Ms ihhâ alcam surfm hi bitrez @LAI, hi kuih servm klbl ecstrubmctl veighm piri rmihezir icéheses lrficezikelcih mc rmhikeûc klc hls `iktlrms qum amtmrbecic mh åxetl mc mh kubphebemctl am bmtis. I su vmz, pmrbetm aeifclstekir hi setuikeûc ectmrci (` (`lrt lrtih ihmz mzis is y am amge geheheai aiams ams)) y mxtm mxtmrci rci (l (lplr plrtu tuce ceai aiams ams y ib ibmci mcizis zis)) ih sm smrr uc uci i omrri om rribe bemct mcti i qum qum pmr pmrbe betm tm lg lgtm tmcm cmrr uci uci pmr pmrsp spmk mktetevi vi fm fmcm cmri rihh am hi se setu tuik ikeû eûc c mstritåfeki am uci lrficezikeûc amtmrbeciai.  

[us sefhis sefhis prlvem prlvemcmc cmc amh ikrûcebl ikrûcebl mc ecfhås ecfhås [VLQ ([trmcftos, ([trmcftos, Vmincm Vmincmssms, ssms,

Lpplrtuce Lpplrt ucetem temss ica Qor Qormit mits) s) mc msp mspiùl iùlhh slc @LA @LAI I (@lrtih (@lrtihmzi mzis, s, lpl lplrtu rtucea ceaiam iams, s, amgeheaiams y ibmcizis).  

 (klbi)   mh rmihezir cmflkels suplcm uci ebph ebphmbmcti mbmctikeûc keûc am cumvis y Oly aâi aâi (klbi)

bmdlrms mstritmfeis, plr hl tictl, cumstri rma am [upmrbmrkials Zihh-m prmtmcam oikmr usl am msti omrribemcti (@LAI) piri amskugrer am uci bicmri sebphm y mstrukturiai hi setuikeûc am hi lrficezikeûc, plstmrelrbmctm smrveré am fuâi piri lremctir mh prlkmsl am phice`ekikeûc piri hi ectmrcikelcihezikeûc am hi lrficezikeûc.  

 

Beseûc

[l [lbl blss uc uci i rm rma a am supm supmrb rbmr mrki kial alss klc klc mxpm mxpmre remc mcke kei i mc mh smkt smktlr lr am

klbmrkeihezi keûc am gemcms am prebm prebmri ri cmkmse cmkmseaia aia,, y mstibls klbprlbmteals klc klbmrkeihezikeûc hi sites`ikkeûc am his cmkmseaiams am cumstrls khemctms, l`rmkeåcalhms prlauktls klc ihtls mstécairms am kiheaia y smrvekel ih bmdlr prmkel plseghm, bmaeictm mh prl`mselcihesbl, bltevikeûc, ecclvikeûc y fmsteûc amh tihmctl oubicl  

 

Peseûc

[mr mbls hi rma am supmrb supmrbmrkials mrkials klc bi biylr ylr pirtek pirtekepike epikeûc ûc mc mh tmrretlr tmrretlrel el

cikelcih, hâamrms mc hi klbmrkeihezikeûc am prlauktls y smrvekels klbphmbmctirels,

 

rmklclkeals mc mh bmrkial ectmrcikelcih, amstikécalcls plr l`rmkmr uc mxkmhmctm cevmh am kiheaia i cumstrls khemctms ih blbmctl am oikmr sus klbpris. 

@lrtihmzis

9. Kih Kiheai eaia a am smrve smrvekel kel y prlaukt prlauktls. ls. 7. Zrmk Zrmkel elss klb klbpmt pmtetetev evls ls.. ;. Qemca Qemcais is aestregue aestregueais ais plr tlal m mhh tmr tmrretlre retlrel l cikelcih. cikelcih. 1. Pmcti Pmctiss lchecm lchecm plr b bmael mael am ph phiti`lr iti`lrbi bi ae aefetih fetih..



Lplrtuceaiams

9. Pmcti Pmctidi di slgrm hls hls klbpmt klbpmtealrms ealrms f frikeis rikeis i hhi i ikkmse ikkmsegeheai geheaia a am prmkels. prmkels. 7. Mx Mxp picae icaerr hi hâcm hâcmi i am pr prla lauk ukttls pi piri ri sit sites`i es`ikm kmrr ltrl ltrl smkt smktlr lr am hls hls klcsubealrms. ;. Bmd Bmdlris lris m mc c hi ki kipike piketik tikeûc eûc amh amh pmrs pmrslci lcih.h. 1. Ect Ectmrc mrcike ikelci lcihez hezikeû ikeûc c am hi lrficezi lrficezikeû keûc. c.



Amgeheaiams

9. Hi phic phice`eki e`ekikeûc keûc lrf lrficezike icezikelcih lcih cl ssm m rmihez rmihezic ic am `lrb `lrbi i rmfuhi rmfuhir. r. 7. @ih @ihti ti a am m ku kuhtu hturi ri am birn birnmte mtecf. cf. ;. Heb Hebeti etikeû keûc c mc hi hhâcm âcmi i am pr prlau lauktl ktls. s. 1. Ec` Ec`rims rimstru truktu kturis ris rma rmauke ukeais. ais.



 Ibmcizis

9. Zlseg Zlsegeheai eheaia a am mxpicseûc mxpicseûc a am m hi hi kl klbpmtmc bpmtmckei. kei. 7. Eckub Eckubpheb phebemctl emctl plr pirtm am hhls ls p prlvmmal rlvmmalrms. rms. ;. Eck Eckrmb rmbmct mctl l am hi ec`h ec`hikeû ikeûc. c. 1. Mhmvi Mhmvikeûc keûc am klstls klstls hi higlrihms glrihms q qum um rmaukm rmaukmc c hls bér bérfmcms fmcms lpm lpmritevl ritevls. s.

 

  Zlr klcsefuemctm, mctmcambls plr ectmrcikelcihezikeûc am hi mbprmsi klbl uci

mstritmfei klrplritevi am krmkebemctl plr aevmrse`ekikeûc fmlfré`eki ectmrcikelcih, i trivås am uc prlkmsl mvlhutevl y aecébekl am hirfl phizl qum i`mkti friauihbmctm i his ae`mrmctms ikteveaiams am hi kiamci am vihlr y i hi mstrukturi lrficezitevi am hi mbpr mbprmsi msi kl klc c uc kl klbp bprlb rlbes esl l m eb ebph phek ekik ikeû eûc c kr krmke mkemct mctm m am sus rmkur rmkursls sls y kipi kipike keai aiam amss klc klc mh mc mctl tlrc rcl l ectm ectmrc rcik ikel elci cih,h, y gi gisi sial al mc uc klcl klclke kebe bemc mctl tl iubmctitevl. `tp.rmpmk.lrf  

I su vmz, hi ectmrcikelcihezikeûc suplcm, prlgighmbmctm, uci am his mstritmfeis

am krmkebemctl y amsirrlhhl mbprmsireih bés klbphmdi, veckuhictm, ebpiktictm y ae`âke ae`âkehbm hbmctm ctm rmvm rmvmrse rseghm ghm,, qum pum pumam am mst mstigh ighmkmr mkmr uci lrfi lrficez cezike ikeûc ûc mbp mbprmsi rmsirei reih.h. (Pehhirrmih mt ih., 7::1).  

Am msti `lrbi, mh phic piri hi ectmrcikelcihezikeûc am cumstri rma am bmrkials

msté gisial mc mh blamhl smkumckeih am ]ppsihi, plr hl tictl, mc prebmr hufir  mxpm mx pmre reb bmc mcti tiré ré uc pr prlk lkms msl l am ectmf ctmfri rike keûc ûc fr fria iaui uihh mc his his ik ikttevea eveaia iams ms ectmrcikelcihms, ms amker, mh prlkmsl ecekeiré plr bmael am hi mxplrtikeûc piri humfl mstighmkmr ecvmrselcms aermktis mc mh mxtricdmrl.  

Ms isâ klbl smfôc Birtâcmz (7::;), hi ectmrcikelcihezikeûc am his mbprmsis sm

hhmvi i kigl klbl uc prlkmsl friauih m eckrmbmctih qum sm mcvumhvm mctrm uc amsirrl ams irrlhhl hhl amh klclke klclkebem bemctl ctl y lpmrik lpmrikelc elcms ms slg slgrm rm bmr bmrkial kialss mxt mxtricd ricdmrls mrls,, y uc klbprlbesl am rmkursls mc hls besbls.  

(klbi) ms  ms prlauktl am qum hi ikteveaia mxplrtialri suplcm mh blal Hl ictmrelr (klbi)

bés sebphm y aermktl piri ikkmamr ih bmrkial mxtricdmrl, yi qum pmrbetm uci bés iamkuiai pmrkmpkeûc am his lplrtuceaiams y am hls remsfls i bmaeai qum sm klcsefumc rmsuhtials plsetevls mc mh mxtmrelr. Am bicmri tih (klbi) (klbi) qum  qum uci vmz sm iaquemri hi mxpmremckei mc mh bmrkial ectmrcikelcih, sm prlkmamré i hi ibpheikeûc am hi mstritmfei am igistmkebemctl bmaeictm ecvmrseûc aermkti. Am `lrbi qum kiai mtipi plstmrelr klrrmsplcamré klc uc biylr frial am ebphekikeûc ectmrcikelcih am hi mbprmsi mc msm bmrkial.

 

 

Mh ôhtebl pisl am mstm phic piri aerefer hi ectmrcikelc ectmrcikelcihezik ihezikeûc eûc (klbi (klbi)) ms mh

klctrlh mstritåfekl, bmaeictm mh kuih hi mbprmsi amgm ismfurir qum sm mstéc ihkiczical ihkicz ical hls lgdmt lgdmtevls evls prlpumstl prlpumstlss y sm mstéc kllrae kllraecial cial iamkuiaibmc iamkuiaibmctm tm his ikteveaiams qum slc amsirrlhhiais mc aestectls piâsms.  Iambés, ms ebplrtictm tmcmr mc kumcti qum aurictm mstm prlkmsl am ectmrcikelcihezikeûc plr mtipis mxesteréc kemrtls `iktlrms qum smréc ec`huymctm tihms klbl4 hls iktevls, his kipikeaiams tmkclhûfekis, hi mxpmremckei, hls klclkebemctls, his rutecis lrficezikelcihms, his lplrtuceaiams amh bmrkial, hi aestickei mctrm his mbprmsis, his kiriktmrâstekis am hls aermktevls, y hi kuhturi lrficezikelcih. Kirizzl ZKB

 

WM@MWMCKEI[

  Dloicslc, D. y Bittslc, H. F. (95?? ). Ectmrcitelcihesitelc ec ecaustreih systmb i cmtwlrn ipprliko. Ec ipprliko. Ec C. Olla y D. Piohcm (Mas.), [tritmfems ec Fhlgih Klbpmtetelc (pp. 7?6‛;91). Mafir D. Fûbmz> Fustivl Flczéhmz. (7:99). Zrlkmsl am Ectmrcikelcihezikeûc am mbprmsis amh Érmi Bmtrlplhetici am Gukiribicfi.   Mquehe Mquehegre greub ub Khi Khise` se`ekia ekialri lri am Wem Wemsfl sfl (7:9 (7:9?). ?).  Icéheses amh smktlr Wmtieh4 [upmrbmrkials, temcais plr ampirtibmctl y bmdlribemctl amh olfir.   Msklhicl, K.> Gmhsl, D. I.> y Bitmu, W. (7::9). Zrlkmsls am ectmrcikelcihezikeûc y krmkebemctl4 uc icéheses i pirter am his ZUBM[ am hi prlveckei am Ihekictm. Ihekictm . Zrmsmctikeûc mc hi EE Dlrciai am hi Islkeikeûc Pihmckeici am Kemckei Wmfelcih. Weihp, Ihmx (9555). Hls mc`lqums bekrl-lrficezitevls am hi ectmrcikelcihezikeûc am hi mbprmsi4 uci rmveseûc y sâctmses am hi hetmrituri . Ec`lrbikeûc Klbmrkeih Mspiùlhi.   Zårmz-[uérmz, Zårmz-[uérmz, Bikirmc Bikirmci> i> Mspisicaâc Mspisicaâc Gustmh Gustmhl, l, @rickeskl. @rickeskl. (7:91). Mh prlkmsl am ectmrcikelcihezikeûc y hls rmsuhtials am hi ecclvikeûc mc his mbprmsis am mklclbâi slkeih icaihuzi.   Qigirms, Qigirms, [. (7:97). Wmveseûc icihâteki am hls prlkmsls am Ectmrcikelcihezikeûc am his ZUBM[. Zmcsibemctl y fmsteûc.   Qrudehhl, B. mt ih. (7::0). Zmrspmktevis (7::0). Zmrspmktevis tmûrekis slgrm hi ectmrcikelcihezikeûc am mbprmsis.   Pehhi Pehhirrmih, rrmih, Ûsnir (7::=). Hi ectmrc ectmrcikelci ikelcihezike hezikeûc ûc am hi mbprms mbprmsi i y hi mbprms mbprmsi i buhtecikelcih4 uci rmveseûc klckmptuih klctmbplrécmi.   Vmhko, H. y Hulstirecmb, W. (95??). Ectmrcitelcihezitelc4 Mvlhutelc l` i klckmpt. Dlurcih l` Fmcmrih Bicifmbmct.