analisis backus

June 18, 2019 | Author: David Avila Castro | Category: Swot Analysis, Market (Economics), Marketing, Distribution (Business), Economies
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PLANEAMIENTO ESTRA ESTR ATEGICO DE LA L A EMPRESA BACKUS & JOHNSTON S.A. 1. ANT ANTECE ECEDEN DENTES TES Backus inicia su his!"ia c!n #!s h!$%"s sa#!uni#nss 'u (()a"!n a( *a+s c!n ( *"!*,si! # $*"n#". En 1-/0 Jac!%! Backus  J!hn H!2a"# J!hns!n 3un#a"!n n Li$a una 34%"ica # hi(! a"i3icia( (a cua( a$*(i, sus aci5i#a#s "s a6!s #s*u7s a( "u%"! # (a c"58a0 c!$! c!nscuncia # (a a(a #$an#a 'u ha%+a n sa 7*!ca *!" ( c!nsu$! # sa %%i#a.  Acua($n Backus s (a $*"sa (+#" # (a ( a in#us"ia c"5c"a n ( P"9. Tn$!s Tn$!s : *(anas # *"!#ucci,n # c"58a #scn"a(i8a#as u%ica#as n Li$a ;A
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