This will help those who are doing preparation to make report on PRAN, the largest food processing company of Bangladesh...
2.0 OVERVIEW OF PRAN: 2.1 Company profile: PRAN stands for P
N = Nationally!
In Bangla “ cÖMwZ
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PRAN PRAN GROUP GROUP "as #orn in $%&' $%&' "ith Rangpur Rangpur (oundr (oundry y )imited )imited!! *eepin *eeping g in ie" ie" the
corporate mission of the group they hae oer the years diersified others areas! +oday they are the largest processors processors of fruits , egeta#les egeta#les in Bangladesh! Bangladesh! PRAN encourage contract contract farmers farmers and help them gro" uality crops "ith increased yields and to o#tain fair prices! +he .roup comprises comprises of % companies! companies! +he head offices offices are located in /haka "ith production production facilities around the country! 0arious 0arious companies under PRAN .roup are1
Agricultural Marketing Company )imited 2AMC)3!
Pran (oods )imited!
Pran Agro )imited!
Banga Agro Processing )imited!
Bangladesh )ift 4ndustries )imited
Property /eelopment )imited!
Rangpur (oundry )imited!
Pran Agro Business )imited!
R() Plastics )imited!
+he management of PRAN group is modern adapted to the enironment , culture! +heir largest asset is their competent team of hands-on-mangers , dedicated employees! $' 2+en3 departments perform PRAN .roups arious #usiness actiities! +hese departments are common for the entire sister companies! (or e6ample Marketing /epartment does the marketing 7o# for all companies of PRAN PRAN .rou .roup! p! 8the 8therr depa depart rtme ment ntss are are )ega )egall /epa /epart rtme ment nt99 :R Mana Manage geme ment nt!! Busin Busines esss /epartmen /epartment9 t9 Material Material Management Management99 Accounts Accounts /epartment9 /epartment9 Managemen Managementt 4nformatio 4nformation n ;ystem 2M4;39 4mport- Confe!#ionery Pro'"!# of PRAN: PRAN has seeral categories of confectionery products! +hese are Candy9 Fafer9 Chocolate9 )ollipop9 .um #ase items and =ell-8!
:ard Boil Candy
Che"ing .um 5
“Prospect of Confectionery Marketing in Bangladesh-a special focus on PRAN”
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2.? -are# C"+#omer (pe!ifi!: +he main target consumers of PRAN confectionery are children or those "ho are #et"een E year to $D year!