Amrendra Project Final

PROJECT REPORT ON

WHAT STEPS SHOULD BE TAKEN TO THE IMPROVEMENT OF 2/32 ACRYLIC DYED YARN IN LUDHIANA MARKET

IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE DEGREE OF MBA OF

SUBMITTED TO: SUBMITTED BY:MR. SONU DUA

AMRENDRA KUMAR SINGH

FACULTY GUIDE (LSM)

REG.NO.-10900038 MBA- IIIrd SEM (LSM)

LPU, PHAGWARA

ACKNOWLEDGEMENT It is indeed of great moment to pleasure to express my senses of per found gratitude & indebtness to all the people who have been instrumental in making my training a rich experience. The successful task would be incomplete without the mention of the people whose constant guidance and encouragement crown all efforts with success. I express my sincere gratitude to my industry guide “Mr. D.S.Yadav” (GENERAL MANAGER, PERLS. & ADMN.) for giving me an opportunity to do my summer training at his esteemed organization “SPORTKING SYNTHETICS.” I would like to extend my heartiest thanks to my corporate guide “Mr. Sunil Kukreti” (SR. MARKETING MANAGER) who took out time from his busy schedule to brief me and provide me with valuable suggestions from time to time. I am thankful to “Mr. Pawan Kumar” (MARKETING EXECUTIVE) for providing continuous cooperation, support and expert guidance throughout my project. I also feel immense pleasure in expressing my thanks to Mr. Rashim Jindal( VP MKT.& RAW MATERIAL) who appoint me as trainee. I feel highly indebted to Mr. Sonu Dua (TRAINING GUIDE) and Mr. Ashwani Panesar (TRAINING COORDINATOR) , Lovely Professional University. They have always been the source of inspiration.

I would also like to pay my acknowledgement to all respondents for taking out time from their busy schedule and providing me with relevant information which contributed significantly in my project analysis.

(AMREND RA KUMAR SINGH)

TABLE OF CONTENTS S.

NAME OF THE

No

TOPICS

1

Chapter – 1

2

:

a) TITLE PAGE

01

b) ACKNOWLEDGEMENT

02

c) TABLE OF CONTENT

03-04

Chapter – 2

:

a) INTRODUCTION

05

b) SPORTKING GROUP

06-07

c) COMPANY OBJECTIVE

08

d) OTHER INFORMATION ABOUT COMPANY

08-09

e) SPORTKING SYNTHETICS

11

f)

3

PAGE NO.

PRODUCTION PROCESS

12-17

g) PRODUCT PROFILE

18-19

h) BUSINESS PHILOSOPHY

19-20

f) MAJOR DEPARTMENT

20-28

Chapter – 3

:

a) SWOT ANALYSIS

29-30

4

Chapter- 4 : PROJECT a) OBJECTIVE OF THE STUDY

5

b) LITERATURE REVIEW

32-34

c) RESEARCH METHODOLOGY

35

d) RESEARCH DESIGN

35

e) DATA COLLECTION METHOD

35

f) SAMPLE DESIGN

35

g) DATA PROCESSING

36

Chapter-5 : DATA ANALYSIS AND INTERPRETATION

6

b) RECOMMENDATIONS

8 9 10

37-53

Chapter-6: FINDINGS AND RECOMMENDATIONS a) FINDINGS

7

31

Chapter-7:

54 55

LIMITATIONS

56

Chapter-8: CONCLUSION

57

Chapter-9: BIBLIOGRAPHY ANNEXURE

58 59-63

INTRODUCTION

Sportking India Ltd. has not been a cakewalk, shree Raj Kumar Avasthi built the company form a scratch and with his dedication, diligence and ingenuity lead to the resplendent rise of the company.

Sportking India Ltd. Incorporated on 15-02-1989 and promoted by Shree Raj Kumar Avasthi and his family members & company obtained the certificate of commencement of business on 05-06-1990. The company was engaged in the business of Hosiery Knitwear’s and Readymade Garments at New Delhi. There was acute shortage of skilled and semi-skilled labour engaged in the production of Hosiery and Readymade Garments. Therefore, the company suspended this activity and diversified its activities by installation of 6520 spindles at village Maharban, Rahon Road, Ludhiana in the state of Punjab for manufacture of Acrylic Yarn, which started commercial production on 3rd December 1993, against its projected production date of 1st November 1993 because of bottlenecks in trial production. Actually it is back ward integration for its initial production to provide their raw material i.e. yarn. Company produce yarn their self as taking from outsourcers. Initial, Shree Raj Kumar Avasthi who started his career in mid-sixties in Hosiery and Readymade manufacturing line and in 1997, he started his proprietorship concern in the name of Sportking Knitwear’s for Knitwear. After that, he diversified his activities to children wears, ladies and gents sweater, textile shirts and manufacturing acrylic yarn at Rahon Road, Ludhiana. In 1995-96, to increase the scale of operations and cater to the requirements of the Hosiery Knitwear’s industry and to produce superior quality of acrylic yarn at competitive rates and thereby ensure quality set-up expansion plant of 12000 spindles in the first phase, out of the envisaged capacity of 25000 spindles for the manufacturer of Acrylic/Synthetic at Village Kanech, Near Sahnewal, G.T.Road, Distt. Ludhiana under the name of sportking synthetics. At present Sportking Synthetics have a capacity of approximate 30,000 spindles.

Introduction of Group Companies The particular of grouping companies, which are promoted by the promoters of Sportking India Ltd. are as follows:-

M/S Sportking Knitwears

Sportking Knitwear’s is proprietorship concern run by Shree Raj Kumar Avasthi since 1977 in Ludhiana which is engaged in the business of Hosiery Knitwears and Readymade Garments. It was the great work done by Mr. Avasthi.

Classic Wear Pvt. Ltd. Classic wears is a Pvt. Ltd. Company which was incorporated on 19-01-1988 is engaged in the manufacturing of Hosiery, Readymade Garments and textile shirts. Smt. Parveen Avasthi and Sh. Jagdish Chander Avasthi are managing the company.

M/S Aradhana Knitwears Aradhana Knitwears is a proprietorship concern located in Ludhiana and engaged in the manufacture of kitted from cotton/ polyester/ blende yarns since 1975. It is being managed by Shree Ashok Kumar Sharma.

M/S Sportking Exports Sportking Export is a partnership firm, which was constituted in 1992 and being headed by Shree Raj Kumar Avasthi along with Shree Munish Avasthi his partner. The firm is engaged in purchase of Hosiery Knitwear’s and readymade garments and export thereof to Russia and other European Countries. Sobhagia Sales Pvt. Ltd. Shree Raj Kumar Avasthi and his members have promoted Sobhagia Sales Pvt. Ltd. It was incorporated on 22-11-1993 it started business activity recently in 1995. They are engaged in business of investment in shares and other securities. The company is mainly holding the shares of group companies. At present it is manufacturing garments.

Nomkar Capital Services Pvt. Ltd. (NCSPL) It was incorporated on 24-02-1995. It started business activities recently in 1995. They are engaged in the business of investment in shares and other securities. The company is mainly holding shares of group companies.

INFRASTRUCTURE The group further expanded garment business in 1987 by floating a new company under the name of Classic Wears Pvt. Ltd. at Noida later on shifted to Village Meharban, Rahon Road, Ludhiana. In the year 1992-93 the group diversified its activities in spinning sector by installing 7000 spindles at Village Meharban, Rahon Road, Ludhiana under the name of Sportking India Ltd, a company incorporated in 1988-89. The group set up another spinning unit M/s Sportking Synthetic in 1995 at Village Kanech, near Sahnewal, G.T.Road, Ludhiana with 12000 spindles and further expanded in 1998, 2005 and 2006. Today''s Capacity of this unit is approx. 65000 spindles. The group entered into the retail garment business in 1999 by setting up a new company with additional manufacturing capacity of 10000 pcs/day and by opening retail outlets under the name of Sobhagia Sales Pvt. Ltd. at Sahni, Near Sahnewal, G.T.Road, Ludhiana. Now group''''s garments capacity is 15000 pcs/day and company is having 30 retail outlets in north India. The group has two dyeing units, one in the name of "M/s Sportking Processor" established in 2000 at Village Barmalipur, Near Doraha, G.T.Road, Ludhiana. With Capacity of 10 MT/DAY of yarn/fiber and another is fabric dyeing unit M/s Marvel Dyeing & Finishing Pvt. Ltd. Established in 1986 at Village Meharban, Rahon Road, Ludhiana with the Capacity of 10MT/DAY.

Main Objects of the Company The main objects of the company as set out in Memorandum & Articles of Association are as under:-

1. To acquire and take over the running business carried on in the name and style of Sportking Knitwear’s along with the assets and liabilities on such terms and conditions as may be mutually agreed upon. The said firm shall cease to exist after such take over. 2. To carry on the business, weavers, knitters, fabricators, manufacturers, processors, importers, exporters, buyers, sellers of and dealers in all kind of yarns and fibers whether synthetic, artificial or natural, nylon, polyester, acrylic rayon, silk, artificial silk, cotton, jute and any other fibrous material whether synthetic, artificial or natural, textiles, allied products, by-products and substitutes for all or any of them and no treat and utilize any waste arising from any such manufacturer.

Diversification and Integration Sportking India Ltd. Taken a step of diversification, when it comes into existence. Initially company was engaged in the business from garments to manufacturing yarn. It also integrated their business from garments to manufacturing yarn. It also integrates their business through backward as well as forward integration. Sportking India Ltd. was initially engaged in the business of knitwear’s basic raw material was yarn. So, to fulfill the needs of raw material, Shree Raj Kumar Avasthi has taken the step of backward integration. Company has also integrated their business through forward integration. As company was producing only greyed yarn and if there are any demand of dealers, then company is also producing dyed yarn and dyeing process are going on in Sportking Processor. So, company is enjoying both advantage of integration.

Awards Company has a big list of awards. In 1999, 2000, 2001, 2002, company got “Industrial Safety Award” from Punjab Government.

Sportking plans major expansion

Embarking upon a major expansion plan, Ludhiana-based Sportking Group has decided to invest Rs 130 crore for enhancing its spindle & dyeing capacities and setting up a 15 MW power generation plant. "We will invest Rs 80 crore on enhancing our spindling and dyeing capacity while Rs 50 crore will be invested on setting up a power generation plant. The investment process is expected to complete by June 2006," Sportking Managing Director Munish Avasthi told the agency. The company has plans to install 35,000 spindles with stipulated investments which will take the company's total spindle capacity to 81,000. With the proposed investment, the company plans to double its in-house dyeing capacity.

Chairman's Message The World has suddenly shrunk and thus any business aiming to become big has to think in global terms, as the competition is no longer confined to the domestic industry. Sportking Group aims to be a dynamic leader in the Global Textile Industry. Sportking has carved a name in the core business of textiles, standing on firm grounds of strong beliefs in the versatile growth of this industry at global level and is continuously making expansions in the textile related areas. Sportking the group therefore is committed to add value to the socio economic growth through excellence and adapting to the state of the art technology in both business and education. Our group is dedicated to deliver superior values to its customer, shareholders, employees and society.

The Sportking Group is ethical in all its practices and has great passion to meet the commitments and targets. The aim is to raise the bar for standards to the newer heights all the time. Sportking has an innovative approach and inclined to change as per the need of the hour. In the end, I must acknowledge and appreciate the continuous and untiring efforts of the Sportking family members that have enabled the group to reach its present position. I believe that

their continuous endeavors would assist the organization not only to achieve its objectives but will keep its desire to progress alive and pulsating.

Business Philosophy of sportking Ltd. The World has suddenly shrunk and thus any business aiming to become big has to think in global terms, as the competition is no longer confined to the domestic industry. Sportking Group aims to be a dynamic leader in the Global Textile Industry. Sportking has carved a name in the core business of textiles, standing on firm grounds of strong beliefs in the versatile growth of this industry at global level and is continuously making expansions in the textile related areas. Sportking the group therefore is committed to add value to the socio economic growth through excellence and adapting to the state of the art technology in both business and education. Our group is dedicated to deliver superior values to its customer, shareholders, employees and society. The Sportking Group is ethical in all its practices and has great passion to meet the commitments and targets. The aim is to raise the bar for standards to the newer heights all the time. Sportking has an innovative approach and inclined to change as per the need of the hour. In the end, I must acknowledge and appreciate the continuous and untiring efforts of the Sportking family members that have enabled the group to reach its present position. I believe that their continuous endeavors would assist the organization not only to achieve its objectives but will keep its desire to progress alive and pulsating.

Board of Directors

S.No 1 2 3 4

Name Mr. Raj Kumar Avasthi Mr. Ashok Sharma Mr. Ashok Jain Mr. Munish Avasthi

Designation Chairman and Managing director Director Director Managing Director

Introduction of Sportking Synthetics Sportking Synthetics, a proprietorship concern of India Ltd., promoted by Shree Raj Kumar Avasthi, established in f.y. 1995-96, engaged in business of manufacturing acrylic yarn from fibers. Sportking Synthetics comprises of three units of production. It starts its operation with initial investment of Rs. 15 crore (approximately) and production capacity was 12000 spindles and it generate a turnover of Rs. 156 crore and profit after taxes Rs. 1.39 crore (approximately) company has market share of approx.. 8-10%. Company is also availing the facility of sales tax exemption due to establishment of unit in rural area. Establishment of Sportking Synthetics is due to increase the scale of operation and to cater the requirement of Hosiery and to produce superior quality of dyed acrylic yarn at competitive rates and thereby ensuring quality and cost competiveness.

Production process

MIXING (FIBER) BLOWROOM

CARDING

DRAWING

SIMPLEX

RINGFRAME

AUTOCONE

PACKING

MACHINES WHICH ARE USED IN PROCESS

BALEPLUCKER

BLOWROOM

CARDING

SIMPLEX

RINGFRAME

AUTOCONNER

The process flow for manufacturing Acrylic yarn is shown and briefly explained below:

1. MIXING: In this process, raw fiber is cleared of various contaminations and then fiber is opened up.

2. BLOWROOM: After sorting more cleaning and opening is done with the help of air pressure.

3. CARDING: After mixing and blow room fiber come into the carding machine. In Carding fibers are fully mixed and fully opened and all the dust and unwanted thing go away from the process and we get Sliber.

4. DRAWFRAME: In this process, we set the Count. There are 8 Slibers come in process and get one Sliber because process is being increase. This machine is called RSB.

5. SEMPLEX OR SPEEDFRAME: It is used for drawing and Parallelization of fibers from the draw frame. From this process we get Robin.

6. RINGFRAME: Ring frame is used in drawing and twisting of yarn which is to be wound finally. In this process Robin convert into Ring. In this process we set actual count and for actual count we have to set gear, so if we will change the count, we have to change gear. And we have to give some extra effort. So we set the count in Draw frame.

7. AUTOCONE: After ring frame fibers go into the Autocone process. In this process Ring doubling and Reeling are happened. There are two types of machines use in this process:-

1. TFO (Two for One): It is the modern machine that is used for doubling. It do the twist and after per 150 gm. Comes outside. Benefits of this machine: a. To provide good quality. b. Do not breakage in yarn. Disadvantage: a. To low production. 2. Traditional machine: It is also do doubling but don’t give good quality than TFO but it provides high quantity of yarn. From this machine we get much breakage in yarn.

8. PACKING: After Autocone the finished yarn go to the packing house. After go to the packing house fibers packed according to requirement. And then yarns go to the dyeing house and market. For the dyeing house to ready 600 gm. Hanks and for the market we ready 150 gm. Hanks then make bundle in 1 bundle there are 24 hanks. And then bundle convert into bell. In one bell there are 4 bundles and these bells go to the market or dye house. For market 15 kg. Weight of each bell and for dye house approx. 60 kg. Weight of each bell.

Process of Acrylic Dyeing: The bell is come in the dye house, which name is Sportking Processor.  First of all open the bell and load in carrier.  After that we bring it in bulking machine. There are two types of bulking machine available in dye house: 1. Manual: Work done by man through this machine.

2. Teksit: Work done by computer and done automatically. After this process we get to increase observancy. This process called steaming.  After steaming we bring the steaming yarn in Cabinet dyeing machine and we get colorful yarn.  After coloring we bring yarn in Hydro machine and throw out the water because in coloring some water keeps in yarn.  After Hydro yarns go into the drier for dry because in hydro water take out but moisture stand in yarn. So to the end of the moisture we take the help of drier machine. All the work done manually.  After dry hanks converted into cone through the hank to cone machine.  And then do packaging according to requirement.

Machines which are used in dye house

Product profile of Sportking Synthetics As Ludhiana is Hosiery industries and acrylic yarn is main product of Sportking Synthetics, which has been basically for hosiery as well as garments industries. Acrylic yarn is made up of man-made fibers and is used in knitting cloth sweaters, jerseys and shawl etc. other area of consumption acrylic yarn is in the manufacturing of carpet, blankets etc. growth of the acrylic yarn market has come from the replacement of wool. The several inherent characteristics of this fiber like softness superior thermal insulation and light weight resilience properties have made this fiber popular in the Indian textile/Hosiery market. And it has been increasingly replaced the use of woolen yarn considerably. Major consumption of Acrylic yarn is knitwear which consumes approximately 90% of the total production. Following are the product range of the sportking synthetics……... •

GREY COTTON YARN

•

GREY ACRYLIC YARN

•

GREY POLYESTER COTTON YARN

•

SPECIAL BLENDED YARNFANCY YARN

Supplier of fiber To producing Acrylic, Fancy, Polyester Viscose, Acrylic viscose yarn the basic raw material is:•

Acrylic Fiber

•

Polyester

•

Viscose Fiber

The main suppliers of these fibers are following: Acrylic Fiber  Indian petro chemical Ltd.(IPCL) Gujarat  Indian Acrylic Ltd.(IAL) Sangrur  Consolidated Fibers & Chemical Ltd.(CFCL) Uttar Pradesh  Pashupa Acrylic Ltd.(PAL) Uttar Pradesh Polyester Fiber  Reliance (Gujarat)  J.C.T.L (Phagwara) Viscose Fiber  Nagada (MP)

NOTE: Major importer of raw material was Thailand, Japan, Korea and Italy.

Business Philosophy

Sportking Synthetic reply on the following business philosophy,i.e: To Grow. Quality Policy We are committed to provide customer satisfaction by not only meeting but exceeding the agreed customer requirements.

Quality Objectives Sportking quality shall be embraced by all the members of the organization through the achievements of following objectives:1. Making continual improvements in products and process. 2. Adhering the well-defined systems and procedures. 3. Motivation and training of people.

Major Department in the Sportking Synthetic:  Purchase Department  Production Department  Human Resource Department  Sales and Marketing Department  Store and Spare Section  Accounts Department

Study of functioning of all departments:--

Production Department

Production department is being headed by V.P. (Operation) Mr. Ashok Sharma. Production department comprises of three production units with capacity of 65000 spindles. Average daily consumption of 14-20 tonne to produce average daily 70 metric tonne. Company is using semi-automatic technology to produce yarn. Production units are operating with approx. 2500 workers in 24 hours i.e. 3 shifts is a day.

Function of Production Department: •

To check the quality variation like; Count Variation (C.V %), Unevenness of Yarn (unster %)

•

To meet up the demand

•

Co-ordination with purchase department for procurement of material in relation to department.

•

Co-ordination with the department to ascertain the minimum quantity of department required meeting up the demand.

Purchase Department Purchase department a centralized department. The purchase of all kinds of raw

material etc. has been delegated to V.P. (Marketing and raw material) Mr. Rashim Jindal. For purchase of Capital assets, the power is assigned to managing director. The concern has very good and long relations with its suppliers. All the purchase is on cash basis; only 2% to 5% of total purchase is being made on credit basis through L/C.

Objectives of Purchase department:  To acquire qualitative raw material and other stores and spares at favorable prices.  To ensure regular supplies raw material and other stores and spares.  To make and follow better relationship with its suppliers.

Hierarchy in Purchase Department

Managing Director General Manager Purchase Officer

Asst. Purchase Officer

Asst. Purchase Officer

Purchase officer and assistant purchase officer help the General Manager for documentation of orders as well as purchase of domestic consumable stores, which are available in the domestic market.

Function of Purchase Department: Following are various functions, which are performed by the staff of purchase department:•

Control over inventory level.

•

Meet up the requirement of production and other related department.

•

Dealing with suppliers.

•

Pass out of orders.

•

Supervision of delivery.

•

Record maintains of invoice bills

•

To fulfill government obligation i.e. excise duty.

•

Invitations to tenders and requiring quotations.

•

To compare the demanded product with actual product if there is any deficiency, reject the product and return back to suppliers.

Marketing Department:

Marketing function is also performed by V.P. (Marketing) Mr. Rashim Jindal with the help of other staff in the department. Managing director is also actively involved in this function for marketing with dealers and setting on a sale price. As acrylic yarn is producer goods, so there is negligible need for any kind of advertisement for sale. However, to promote the sale, mainly sales promotional activities are being performed. Sportking Synthetics stands on between selling and marketing concept. Mainly sale of acrylic yarn is on credit basis but collection period is low, means Sportking gives approximately 15 to 20 days to its customers for paying off their debts.

Objectives of the department The main objectives of the department are: •

To penetrate the market.

•

To increase sale as well as profits.

•

To fulfill the needs of customers.

Functions of the department: •

To receive the orders.

•

To negotiate with dealers.

•

To ensure promotional activities for increase in sale.

•

To fulfill government obligations such as sale tax/ excise duty.

•

To ensure regular supply of yarn to dealers.

•

To check regular supply of yarns to dealers.

•

To check the delivery and transportation etc.

•

To forecast the sale.

•

To determine the demand in the market and recommend to production department.

•

To analyze the recent trends in the market.

Personnel department / Human resource department: Mr. D.S.Yadav, General Manager (PERLS. & ADMN.) , heads this department. Mr. Yadav, having a rich experienced background, working in the concern since last 8 years.

Objectives of the department: The main objectives of the department are as follows: •

To make harmonious in functioning of all departments.

•

To create spirit of co-operation in workers

•

To motivate all the workers.

•

To fulfill the basic needs of workers.

Hierarchy of the department General Manager (PERLS. & ADMN.)

Deputy Personnel

Security

H.R.D

Manager

Labour Officer

Time Officer

Functions of the department: This department performs all following functions relating to personnel management:1. Grievance handling: The labour officer handles grievances that arise in the labour due to any reason; the General Manager is solving any legislation grievance and department conflicts. The basic technique of handling these kinds of conflicts is to compromise and co-operation with each other. 2. Recruitment and Selection: General Manager through a medical fitness checkup especially in hands movement and eyesight carries on this function. 3. Training and Development: A scientific process performs this function. Under this, firstly whenever any worker selected after their inspection of medical fitness. An induction of all departments in manufacturing unit is being completed within 10 days. After that a particular course. Here worker want to do their job like a blow room. A carding machine etc. or where there arise a need, a special induction is being provided by senior workers like jobbers and there are lecture of 2 to 3 hours regarding their job as well as safety measures. 4. This General Manager also carries on recruitment of professional staff. An advertisement for application is given in newspapers. After receipts of applications, a scrutiny of qualifications etc. is made and a final list of candidates is prepared to whom invitations for interview is sent.

5. Salary administration: Salary of workers and staffs is based on their performance. However, in case of staff seniority and education also pays a role. 6. Allowances: Allowances are paid on the basis of pay scale. The following is the grade of allowance:

Pay scale (Rs.)

% of Allowance

Up to 4000

47

4000-8000

70

8000-12000

80

Above 12000

107

7. Fringe Benefit: The concern is maintained a three storey labour colony in the factory premise. It comprises of 128 rooms along with facility of kitchen and bathrooms. No charge against rent, electricity and other expense is being recovered from the workers availing the facility of colony.

Finance department: In sportking, finance department is being headed by G.M. finance, Mr. P.K.Gupta. He is managing all the financial matters of Sportking. Finance department is fully computerized and company has their own software package for preparing and recording accounts. Creative analysis concept (CAC) C/O P.P.Bedi has developed the packaged, 60, Ferozepur Road, Ludhiana.

Functions of finance department: Following are the various functions performed by the finance department:  Proper recording of accounts  Dealing with banks and finance institutions.

 Arrange short term as well as long-term loans from banks and financial institutions.  Managing accounting system of Sportking processor, Sportking Synthetics, Sportking India Ltd.

Stores Department: Stores officer, S. Satnam Singh, is the head of the stores department. The functions regarding inventory management are performed by this department such as maintaining minimum level of stocks, make requisitions for stock, ensuring safety of stocks and other ancillary functions.

Functions of the department: Following are the functions performed by the department:  To cater the demand of various departments.  To send requisitions (intent) to purchase officer for purchase of required material.  To unkeep regular flow of material to required department.  To maintain stock records.  Taking physical verification on pre-defined intervals.

DISTRIBUTION STRATEGY In Industrial marketing, the regional officers or sales centers usually make the sales. The orders from the customers are received at the regional officer or sales centers. The usual practice is to receive the order from the customer along with the letter of credit or a bank guarantee or receipt of these documents the delivery order is used to the customer against which he is given the delivery of acrylic yarn from the regional warehouse or the sales centers. In nutshell we can say company purchase raw material from one firm and it again sell its good to another firm as its final goods. FIBER- YARN- GARMENTS Fiber is raw material of yarn. Then yarn is supplied to Hosiery for making Sweaters, Shawls etc.

SWOT ANALYSIS OF THE SPORTKING GROUP STRENGTHS:1. Good brand equity. 2. Good technological as machines or equipments imported used from foreign machines. 3. High quality standard. 4. High production capacity.

WEAKNESSES:1. Comparatively high prices. 2. Service is poor after sales. 3. Do not stand by their commitments of supplying the yarn.

OPPORTUNITIES:1. As quality is good and prices are comparatively high, Sportking can always easily liquidate stock pressure by slight reduction in prices. 2. Daffodil; Pure wool and acrylic yarn has become in the Indian textile/ Hosiery market. Acrylic yarn has been replacing use of woolen yarn considerably. 3. Strict payment is strength at time as well as weakness. If a moderate policy as per present conditions are adopted the dealers and customers shall be attracted to buy more and regularly. 4. As brand image is very good and the production base is too wide. Sportking can have some good customers with whom direct business can be established, but this is title bit difficult. With this Sportking will have better quantity and regularity of sales? THREATS:1. Smaller players in the market are using Sportking prices as a shield to push their products at lower prices. 2. Companies from South are entering into Ludhiana market. 3. Capacity of yarn spinning is increasingly rapidly in comparison to increase in market size, resulting into the addition of new players. This would result in price cuts, liberalization of payment terms and conditions etc. 4. Change in government policy and business cycle may affect the business.

SPORTKING CULTURE AND ITS ASPECTS  Professionalism.  System approach.  Commitment to quality culture i.e. quality of products and services, tec.  Excellence with economy.

 Cost consciousness.  Human resources are regarded as the most valuable asset.  Emphasis on teaching and development.  Preference for human values.  Management by participation.  Open door policy in sharing ideas and suggestions.  Group strategy.  Emphasis on effective communication and co-ordination.  Organizational strength and acceptance to change.  Cordial environment.  Customer focus.  Honor and reward merit.

OBJECTIVE OF THE STUDY

1. To know about the customers sensitivity towards price, quality and brands. 2. To know about the position of 2/32 Acrylic dyed yarn in Ludhiana market. 3. To know how to increase market share of 2/32 Acrylic dyed yarn in Ludhiana market. 4. To analyze 2/32 Acrylic dyed yarn to other this type of yarn. 5. To know about practical knowledge of market. 6. To get good experience.

LITERATURE REVIEW: ARTICLE-1: Powerloom units will have to concentrate to produce ‘exclusive’ range of fabrics rather than commonly produced fabrics. Abid Hussain Committee to Review the Textile police in 1989 and Expert Committee to review the Present Textile policy. Silk Cloth Manufacturers Association shares his views about the important role and growth of the powerloom sector in the Indian textiles and clothing segment with TEXTILE REVIEW. Arun Jariwala Chairman The Surat Art Silk Cloth Manufacturers Association

ARTICLE-2:

India Rising: Opportunities in Nonwovens and Technical Textiles

This Article say that India's technical textile industry will be worth 12-15 billion dollars by 2012, which will be 10% of the global value. As recent as January 16th 2008, the Government of India is planning on measures to grow the economy in FY2008 and beyond by boosting the weaker

sectors such as manufacturing and agriculture. Apart from the National Mission to promote technical textiles, positive schemes such as Technology Upgradation Fund and reduction in the basic customs duty on imported nonwoven and technical textile machinery to 5% are worthy of mentioning". "Indian Government unlike the Governments of developed and industrialized nations promotes the growth of the textile sector as it is the bread winner for the middle and lower middle income people who constitute the major chunk of the electorate. Both politics and economy dictate the need for such support schemes and promotion. "They predict that the period between 2010 and 2030 will be crucial for the technical textile sector in India and will provide ample opportunities for both international and domestic players with a growth rate of 15% per annum. India is shining and is certainly a technical textile playing field to be in for the next three decades" they concluded. Seshadri Ramkumar and Appachi Arunachalam Nonwoven and Advanced Materials Laboratory, Texas Tech University, Lubbock, Texas

ARTICLE-3: Surface Modification by Plasma Treatment to Polypropylene Non-Woven Fabrics for Value Addition This article is jointly contributed by Dr. Bharathi Dhurai and S. Kanjana. The article gives the detail information about the plasma treatment. Authors' says that- "Plasma treatment enlarges the application areas of polypropylene nonwovens. Surface modification in terms of physical and chemical structures enables Polypropylene fibres to find its application in various areas such as coating, medical, clothing, filtration, laminating, dyeing, printing etc".

Dr. Bharathi Dhurai and S. Kanjana - Department of Textile Technology, Kumaraguru College of Technology, Coimbatore

ARTICLES 4. Textile industry to adopt energy-efficient machinery The textile industry of Ludhiana finally seems to be waking up to the call of conservation of environment focusing on exploration of Green Technology that is concerned with the issues of

climate change and sustainable development. The issues related to the green technology and the industries were discussed at length during a joint seminar that was conducted by DyStar India Private Limited and ATE Enterprises Private Limited on Friday. The Textile Industry of Ludhiana has been the major contributor of effluents discharged in the Buddha Nullah, which has led to serious health hazards, including massive DNA toxicity.

ARTICLE-5 New policy on cards to revive textile sector The state government has drawn up a new policy to revive Maharashtra's sick textile industry. Earlier this week, textiles minister Naseem Khan informed the state legislative council that the government has drafted a new policy to govern Maharashtra's cotton and textile sector. "The new policy would be tabled before the state cabinet for its approval within two weeks," said Khan. "Once the cabinet approves the plan, we will make budgetary provisions to implement it." As part of the plan, textile parks would be set up across the state. While the financial modalities would be fine-tuned after the cabinet approves of the plan, the state has proposed to bear 45% of the total cost.

ARTICLE-6. Government's promise to industries Principal Secretary, Department of Energy, Shamim Banu is stated to have assured a delegation of the Karnataka Association of Small Scale Industries that the Government will ensure an uninterrupted supply of power to all small industries in the Bangalore region between 10 a.m. and 6 p.m. The industries will, however, have to face a two-hour power cut between 6 a.m. and 10 a.m. and also between 6 p.m. and 10 p.m. when domestic power demand is of a high order.

Ms. Banu also assured that the power situation in the State would improve after repairs to various units of the Bellary Thermal Power Station and the Raichur Thermal Power Station. Most units of the two stations are down.

RESEARCH METHODOLOGY

Research methodology is the way to systematically solve the research problem. Research methodology not only talks of the methods but also logic behind the methods used in the context of a research study and it explains why a particular method has been used in the preference of the other methods.

RESEARCH DESIGN A research design specifies the methods and procedures for conducting a particular study. It is an important tool to study buyer’s behavior, consumption pattern, brand loyalty, and focus market changes. DATA COLLECTION METHODS 1.

Primary data it includes Questionnaire method which is design to keep in view

the objective of the study.

2.

Secondary data it includes internet sources and published reports by various

institutions.

SAMPLE DESIGN Study of the geographical area comprising of Ludhiana (Punjab) were undertaken. I used convenience sampling technique. It was tried to cover each and every Dealers and customers in this region. The sample size consisting of 45 customers and 3 Dealers is considered in this region’s study.

DATA PROCESSING I have designed questionnaire for consumers and dealers. After getting the questionnaires filled I have complied the data into MS-Excel sheets to get the clear picture of whole market state of Sportking 2/32 acrylic dyed yarn in Ludhiana market.

DATA ANALYSIS AND INTERPRETATION Q. What is your pattern of buying 2/32 Acrylic Dyed Yarn

PERIOD DAILY WEEKLY MONTHLY BOTH(WEEKLY & MONTHLY) ANY OTHER

RESPONDENTS 0 10 17 3 15 45 (TOTAL)

Daily

Weekly

Monthly Both

Any other

INTERPRETATION: Most of the respondents consume on monthly basis (17), it means mostly consumer says they consume on monthly. After that (15) respondents say any other options it means buy as per market requirement and then (10) respondents say that they consume on weekly basis and (3) respondents say both (weekly & monthly) basis. Q. How much your monthly consumption? QUANTITY

RESPONDENTS

20-50 TONNE

23

50-100 TONNE

2

100-200 TONNE

0

ANYOTHER

20 TOTAL(45)

INTERPRETATION: Mostly of respondents use between (20-50 Tonne) and then any other option, it mean buy below 20-50 tone after that respondents use between (50-100) tonne and (0) respondent buy between (100-200) tonne. At last we can say that mostly consumer buy between 20-50 tonne.

Q. Which company’s material you consumed on regular basis? FIRMS

SPORTKING

RESPONDENTS 15

YOGENDRA

RAGHAV

VENUS

ANYOTHER

6

3

1

20

INTERPRETATION: In this chart we can see that respondents buy yarn to the any other companies like (Jindal, Vardhman, Arihant, Oswal etc.). It is (45%) of the total respondents but after that customer prefer Sportking which is (33%) of the whole respondents and then Yogendra, Raghav, Venus respectively preffered.

Q.Which factors do you influence for consumed material from these companies?

FACTORS

GOOD QUALITY

GOOD SERVICE

REASONABLE ANY OTHER PRICE

RESPONDENTS 28

3

13

1

INTERPRETATION: Mostly respondents chose good quality factor, which is (28) and 13 respondents chose reasonable price then good service (3) and (1)for any other.

Q. Which type of yarn do you use?

YARN

GREY

DYE

BOTH

RESPONDENTS

13

17

15

INTERPRETATION: Most of respondents buy dye yarn, which number is (17) an then the number of both respondents is high which is (15) and at last prefer grey yarn. So we can say that dye is most consumable by customers in Ludhiana market.

Q. Rate the factors you keep in mind while purchasing 2/32 Acrylic dyed yarn?

1 to 5 rating scale was used while doing field work wher 1 means highly ignored, 2 means ignored, 3 means neutral, 4 means important, 5 means highly important and results came in front are as follow: PRICE: SCALE

1

2

3

4

5

RESPONDENTS 0

3

5

18

19

INTERPRETATION: Mostly respondents (19) say that price is the highly important for us and (18) respondents say that price is important for us but (5) respondendts say it is neutral for us that is not affect on us and (3) respondents are ignored the price. At last we can say that price is the main character of business.

QUALITY: SCALE

1

2

3

4

5

RESPONDENTS 0

0

0

20

25

PERCENTAGE

0

0

44

46

0

INTERPRETATION: For the quality (25) respondents say quality is highly important for us and (20) respondents say that it is important for us but no anyone say that is neutral, ignored or highly ignored by us. So we can say quality is also main factor that is influence business.

BRAND:

SCALE

1

2

3

4

5

RESPONDENTS 0

6

15

20

4

INTERPRETATION: For the brand (0) respondent highly ignored the brand but (6) respondents ignored the brand and (15) respondents neutral think about the brand but (20) and (4) respondents say that it is important and highly important respectively. So we can say brand can aquite influence purchasing.

AVAILABILITY:

SCALE

1

RESPONDENTS 3

2

3

4

5

12

15

10

5

INTERPRETATION: For the availability (3) and (12) respondents are highly ignored and ignored respectively but (15) respondents don’t think that it is influence purchase and (10) respondents say that it is important for us but (5) say it is highly important for us. So we saw that it is quite influence to the customer.

SALES SERVICE: SCALE

1

2

3

4

5

RESPONDENTS 3

8

10

20

4

INTERPRETATION: For the sales service (20) respondents say that it is important and (4) say it is highly important (10), (8), and (3) respondents say that it is neutral, ignored and highly ignored respectively. At last we can see to the help of graph and table sales service is should influence the purchasing.

Q. When do you prefer to buy 2/32 Acrylic dyed yarn?

TIMING OF BUY

REGULAR

SEASONAL

OFF-SEASONAL

ANY OTHER

RESPONDENTS

18

16

10

1

INTERPRETATION: In this graph we can see (40%) respondents say that they purchase on regular basis and (36%) say that they purchase on seasonal basis but (22%) say that we purchase on off- seasonal and (2%) say that we purchase on any other basis that is as per requirement. So we can say that mostly customers purchase on regular and then seasonal but some purchase offseasonal also. Q. What is the last 2-3 years approximatelyconsumption of the 2/32 Acrylic Dyed yarn in the market?

CONSUMPTION FAST GROWTH SLOW GROWTH

STATIC

DECLINE

RESPONDENTS

10

20

8

7

INTERPRETATION: Mostly of the customers (20) say that it is decline but it is the data of last 1 year. The reason of decline is to increase in the price of acrylic yarn but (10) customers say it is static not change but we can see that (8) and (7) customers say it is growth fastly and slowly respectively but at last we can say mostly customers agree that it is decline.

Q. Rate your satisfaction satisfaction level regarding 2/32 Acrylic Dyed Yarn from the following? 1 to 5 rating scale was used while doing field work wher 1 means highly dissatisfied, 2 means dissatisfied, 3 means neutral, 4 means satisfied, 5 means highly satisfied and results came in front are as follow:

PRICE: SCALE

1

RESPONDENTS 5

2

3

4

5

18

12

10

0

INTERPRETATION: For the price we can say that mostly respondents (18) say that we are dissatisfied with price and (12) respondents say that we are thinking neutral about satisfaction but (10) respondents satisfied with price and (0) respondent highly satisfied with price. At last we can say that mostly customers not satisfied with price. QUALITY: SCALE

1

2

3

4

5

RESPONDENTS 0

8

4

23

10

INTERPRETATION: For the quality we can see that mostly respondents (23) say that we are satisfied with quality and (10) are highly satisfied but (8) respondents are dissatisfied with quality, (0) respondent higly dissatisfied with and (4) respondents are neutral with satisfaction. So we can say mostly customers satisfied with quality.

DELIVERY TIME: SCALE

1

2

3

4

5

RESPONDENTS 0

8

13

22

2

INTERPRETATION: Mostly respondents (22) satisfied with delivery time and (2) are highly satisfied but (8) and (0) respondents dissatisfied and highly dissatisfied with delivery time respectively and (13) respondents think neutral with delivery time. At last we can say that mostly cusomers satisfied with delivery time.

DISCOUNTS: SCALE

1

2

3

4

5

RESPONDENTS 18

12

10

5

0

INTERPRETATION: For the discounts mostly (18) respondents highly dissatisfied with discounts and (12) are dissatisfied with discounts but (5) respondents satisfied with discounts and (10) respondents think neutral about discounts. At last we found that customers are not satisfied with discounts they do not get discounts.

SALES SERVICE:

SCALE

1

2

3

4

5

RESPONDENTS 0

5

17

15

8

INTERPRETATION: For the sales services we can see that mostly (17) respondents think neutral. (15) respondents are satisfied with sales services and (8) respondents are highly satisfied with sales services but (5) respondents are dissatisfied with sales services and (0) respondent hoghly dissatisfied. So we can see that mostly customers satisfied and neutral also with sales services, it means it is good.

FINDINGS AND RECOMMENDATIONS FINDINGS: Quite a few factors came in front that can be called as good research findings and Sportking need to work upon these for growth. 1. Through the survey we found that most of respondents see the quality of the product and some customers see the reasonable price.

2. Mostly of the customers buy yarn from other company, that’s main factor is they provide good quality. 3. Mostly customers are not satisfied with discounts. 4. Mostly of the customers buy dyed yarn, so company should produce more dyed yarn in good quality. 5. Through survey we found that mostly customers say that price of 2/32 acrylic dyed yarn is very high in last 1 year, from which the demand of this yarn is decrease. 6. Majority of the customers & dealers are very older in terms of their relationship with Sportking. So sportking should develop new customers for security and for growth also because lot of many players entering day to day. 7. According to survey report, it is clear that customer look for Quality at top with brand name and price factor does not as important as compare to these two factors. If someone is providing something which as a good quality and has well known or established name customers will definitely appreciate that things. 8. Through survey, we found that the problem comes with 2/32 Acrylic dyed yarn is color variation.

RECOMMENDATIONS: 1. According to survey, it is clear that the quality of Sportking yarn is not so good. So company should give full effort to the improvement of quality. 2. Mostly customers say that no any discounts available for them. So company should provide discounts to grow their customers and market share.

3. Company should do some initiative and innovative work because there are many competitors are in the market and all are doing same. 4. Dealers want that there at least one meeting in a year with us. All the dealers can sit together and can discuss together. So company should arrange the meeting with dealers. From which to get right knowledge about customers and market. 5. Godown should be available near to the target market. It will leads to help in sudden orders and will also help in timely delivery. 6. Target your effort- Promotions can spur purchases by established customers, reel in new customers, draw customers from competitors, get current customers to buy differently, and stimulate business during slow periods. But rarely can one promotion accomplish all of those objectives at once. As a result, you must decide which of the following is most important so that you can target your effort and you can increase your customers and market share. 7. Know what you want to achieve - Just be clear about what you want to achieve. Set the number of sales you want to ring up, Rupees you want to bring in, customer names you want to collect, buying patterns you want to change, or any other objective you want your strategy to achieve. Then determine what your desired change will mean financially to your business.

LIMITATIONS Any study based on consumer or dealers/distributor survey through a pre-designed questionnaire suffers from the basic limitation of the possibility of difference between what is recorded and what is the respondent want, no matter how carefully the questionnaire has been designed and field investigation has been conducted. This is because the dealers/distributors may not deliberately report their true preferences and even if they want to do so, there are bound to be differences owing to problems in filters of communication process. The error has been tried to be

minimized by conducting interviews personally yet there is no foolproof way of obviating the possibility of error creeping in. In addition there are limitations regarding scope of validity of conclusion: 1.

The study related to dealers and mostly customers of Ludhiana market. Thus,

although there is a possibility of applicability of the conclusion about consumer’s perception for other areas, no such general possibility beyond these regions can claimed definitely. 2.

Due to time and cost constraints only form 45 customers I can get.

3.

The accuracy of the result is also limited by the reliability of tools of

investigation, data analysis and the knowledge of the researcher. 4.

The based nature of the respondents might have crept in while conducting the

survey. 5.

The research is conducted in present prevailing conditions and there can be

changes in future. 6.

Some distributors don’t have time to respond due to busy schedule.

CONCLUSION:At last I conclude that the position of 2/32 Acrylic of Sportking Synthetics is quite good in Ludhiana market. Sportking synthetics want to expand its product in Ludhiana but due to price it is not successful. Most of customers are old and company want make new customers. Most of customers satisfied with quality but not satisfied with price therefore last 1 year the demand of this yarn is declined. But we can see overall performance of Sportking regarding 2/32 Acrylic is average. Its main competitors are Jindal , Yogendra, and Raghav. But its main threats is Jindal because it provides better quality than Sportking and at last Brand of Sportking is good and popular in the market. Its export business is also good than other competitors.

BIBLIOGRAPHY Referred Books:

•

Kotahri C.R.- “Research Methodology” New Delhi Tata Mcgraw Hill In (95-

102) •

Philip Kotler –“Marketing management “analysis, planning implementation and

control. •

Schiffman Leon G.& Kanuk Leslie Lazar, "Consumer Behavior", Prentice Hall

of India “6th edition •

Singh Harpreet–“Research Methodology”-Kalyani Publishers.(page no. 1-8, 68-

102) •

Astous A and Landreville V (2000) An experimental investigation of factors affecting consumers, perceptions of sales promotions. Euro J Mktg 21: 102-05.

•

Blatberg S, Eppen A and Lieberman H (1981) Effect of

sales promotions on sales. J

Mktg Res 18 : 304-12. •

Bruke T and Xureb S (1998) Strategic orientation of the firm and new product performance. J Mktg Res43: 162-70

Referred Websites: • http://www.sportking.co.in • http://www.financialexpress.com/news/play-on-reliance-to-sell-yarns-for-10/98665/0 • http://www.thehindubusinessline.com/2007/12/26/stories/2007122650370500 .htm

• http://www.televisionpoint.com/news2007/newsfullstory.php?id=1198504250 • www.hindustantimes.com • www.thehindu.com • www.marketingteacher .com

http://timesofindia.indiatimes.com/city/ludhiana/Textile-industry-to-adopt-energyefficient-machinery/articleshow/6121345.cms

Questionnaire

FOR Consumer

Name: Age: Gender: Profession: Mobile no.:

Q 1. What is the nature of your business? Exporter

Manufacturer

Dealer

Q 2. What is your pattern of buying 2/32 Acrylic Dyed Yarn? Daily

Weekly

Monthly

Any other

Q 3. Which type of product do you made with 2/32 Acrylic? ……………………………………………………………………………………… …..

Q 4. For which segment do you made the product?

Ladies Gents Kids

Q 5. Which type of age segment do you take for made the product? 1-5 years 15 years

5-

15-25 years above 25 years Q 6. How much your monthly consumption? 20-50 Tones Tones 100-200 Tones

50-100 All of these

Q 7. Which company’s material you consumed on regular basis?\ / Sportking Venus All of these

Yogendra Raghav Any other

Q 8. Which factors do you influence for consumed material from this company? Good quality Good service

Reasonable Price Any other

Q 9. From whom you buy material? Dealer

Direct from Mill

Both

Any other

Q 10. Which type of yarn do you use? Dyed yarn

Grey Yarn

Q 11. Which type of yarn do you prefer? Hank type

Cone

type

Q 12. Rate the factors you keep in mind while purchasing 2/32 Acrylic Dyed Yarn? Factor Important

Highly

Ignored

Neutral

Highly Ignored

Important Price Quality Brand Name Availability Sales services Q 13. When do prefer to buy 2/32 Acrylic Dyed Yarn? Regular Off-Seasonal

Seasonal Any other

Q 14.The prices of 2/32 Acrylic Dyed Yarn compared to other companies are:Over-priced Reasonable Under-priced

Q 15. Which factors influence you most to buy 2/32 Acrylic Dyed(Hank Dyed) Yarn? Factor Effective Highly

Highly

Ineffective

Neutral

Ineffective effective Competitive prices Reliable Quality Sale Services Availability Brand Name Q 16. Is discount provided having any effect on purchase? Yes No None of these Q 17. Which factors are considered mostly while purchasing? Factor Important Important Quality

Highly Ignored Highly Ignored

Neutral

Price Supply Shades accuracy Sales services Q 18. What is the last 2-3 years approximately consumption of the Acrylic Dyed Yarn in the market? Fast growth growth

Slow

Static Decline Q 19. Which types of services should facilitate you to get more satisfaction? Transportation services services

Communication

Immediate supply or services

Any other

Q 20. According to you, which of the following methods should be incorporated to communicate with consumer? Visit from mill conference

Retailer

Phone order

Any other

Q 21. Rate your satisfaction level regarding 2/32 Acrylic Dyed Yarn from the following:Factor Satisfied Highly

Highly Dissatisfied

Satisfied

Dissatisfied

Neutral

Price Quality Delivery time Discounts Sales services Q 22. Have you faced any problem till with 2/32 Acrylic Dyed Yarn? Particularly sportking if not other.

Q 23. What is your suggestions for the improvement in 2/32 Acrylic Dyed Yarn?

Q 24. If we implement your suggestions then you will must go for purchase?