Amherst Media Fall 2011 Catalog/Brochure of New Photography Books!

amherst media®

fall 2011 photography books www.AmherstMedia.com

Christopher Grey’s

Vintage Lighting digital photographer’s guide to portrait lighting techniques from 1910 to 1970

hristopher Grey shows you how to capture the lighting styles of bygone eras—but with today’s cameras, light sources, and postproduction tools. Learning to produce these rarely attempted styles will take your portrait work to the next level. $34.95 list, 8.5x11, 128p, 200 images, Grey. (ISBN 978-1-60895-221-2) Order no. 1945. Features: 1910s: Simulating skylight and window lighting

1920s: Soft shadows, upward shadows, crosslighting 1930s: Deep shadows, tonal mergers, backlighting, under- and overexposure 1940s: Hard light, deep shadows 1950s: Action portraits, classic pinups 1960s: Street-style lighting, colored gels, tight headshots

fax (800) 622-3298

Engagement Portraiture

Lighting Essentials

Master techniques for Digital Photographers

A subject-centric approach for digital photographers

Available September 2011

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phone (800) 622-3278

Available October 2011

Available September 2011

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ngagement portraits are a traditional rite of passage for couples. In this book, Tracy Dorr shows you how to go beyond what’s expected, delivering images that will delight couples and boost your bottom line. $34.95 list, 8.5x11, 128p, 200 images, Dorr (ISBN 978-1-60895-227-4) Order no. 1946. Features: Maximizing your booking interviews

Planning personalized sessions Formal and informal sessions Boosting your sales and market visibility Developing your personal style contributors include: Dave and Quin Cheung, Evan Laettner, Jeff and Snjezana Fisher, Jenean Mohr, Joseph Priore, Kelly Moore, Rick and Bernadette Unis-Johnston, Nicole Knauber, Riccis Valladares, and Yuliya Shevchenko.

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on Giannatti demonstrates an approach to lighting that puts the subject first—challenging you to explore the contours and textures of each subject, determine exactly what you want to say in your image, and develop a plan for achieving that look through careful lighting. $34.95 list, 8.5x11, 128p, 215 images, Giannatti (ISBN 978-1-60895232-8) Order no. 1947.

Features: Previsualizing more thoroughly

Taking control of every quality of light— and using them to your advantage Shooting with natural light, studio strobes, speedlights, or any combination of light sources Working in the studio or on location Sample shoots to explore—and sample assignments to try yourself

Painting with a lens the digital photographer’s guide to designing artistic images in-camera Available October 2011

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ake a more purposeful approach to your shooting by making critical artistic decisions in the presence of the scene or subject that inspired you—rather than hours (or weeks) later in front of a computer. $34.95 list, 8.5x11, 128p, 280 images, Deutschmann. (ISBN 978-1-60895-237-3) Order no. 1948.

Features:

Dividing a scene into tiers and making decisions about how they should relate Creative lighting effects for adding color and enhancing the mood in your images Inventive techniques for multiple exposures, panning, and zooming—as well as “ripping,” “punching,” and “finger painting”

the portrait photographer’s

guide to posing, 2nd ed. Available November 2011

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angefinder editor Bill Hurter teaches you the rules of posing—and when to break them. With insights from top photographers, this book will help you please your clients and achieve your artistic goals. $34.95 list, 8.5x11, 128p, 180 images, Hurter. (ISBN 978-1-60895-243-4) Order no. 1949.

Features:

Techniques for photographing weddings, families, seniors, children, and more Posing basics and refinements Taking your posing beyond the ordinary contributors include: Salvatore Cincotta, Brett Florens, Beth Forester, Jim Garner, and Jerry Ghionisri

the art of Off-camera flash photography techniques and images from professional digital photographers Available November 2011

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ou Jacobs Jr. goes behind the scenes with top photographers, exploring their approaches to using off-camera flash in the studio and on location. This book is packed with great images and important insights for pros! $34.95 list, 8.5x11, 128p, 215 images, Jacobs. (ISBN 978-1-60895-275-5) Order no. 2008.

Features: Mixing flash with ambient light

Photographing portraits, weddings, and more Working with remote strobes featured photographers include: Bill Cramer, Claude Jodoin, Bert Stephani, Pete Winkel, Sergio, David Perris, and Mike Duhon

AdvAnced Underwater PHotography Techniques for digital Photographers Available December 2011

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nderwater photography is fun, but it becomes even more enjoyable as you advance your skills. In this book, Larry Gates shows you how to create images that are technically flawless and shares photo tips from a variety of talented underwater shooters. $34.95 list, 8.5x11, 128p, 230 images, Gates. (ISBN 978-1-60895-253-3) Order no. 1951.

Features:

Understanding what makes a “perfect” image Using one- and two-light strobe setups for enhanced control Seeking unique subjects and unusual behaviors for more compelling underwater images Tips for planning a shoot and conceptualizing the images you want to create

Boutique Baby PHotography

Behind the Shutter

Studio lighting unplugged

the digital photographer’s guide to success in maternity and baby portraiture

the digital wedding photographer’s guide to financial success

small flash techniques for digital photographers

Available December 2011

Available January 2012

Available January 2012

outique photography is all about choice and experience. In fact, far more than price, it’s style and quality that attract perfect-fit clients to this type of studio. In this book, Mimika Cooney shows you how to make all the right decisions when building your business—from targeted marketing, to stellar customer service, to image and product designs that will help you stand out from the crowd. $34.95 list, 7.5x10, 160p, 200 images, Cooney (ISBN 978-160895-259-5) Order no. 1952.

s Salvatore Cincotta demonstrates in this must-have book, you don’t have to be a business-school graduate to build a thriving photography venture. With these no-nonsense approaches to establishing and maintaining a profitable operation, you’ll learn how to make a good living doing what you love! $34.95 list, 7.5x10, 160p, 200 images, Cincotta (ISBN 978-1-60895264-9) Order no. 1953.

hanks to advances in flash technology, studio photography is now within the reach of everyone with a camera. As Rod and Robin Deutschmann show in this book, all you need is your creative vision, a few small flash units, and a place to experiment! $34.95 list, 7.5x10, 160p, 300 images, Deutschmann (ISBN 978-1-60895-269-4) Order no. 1954.

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Features:

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Features: Establishing a solid business plan and setting goals to help you progress

Understanding what women (and particularly moms-to-be) want and targeting your marketing efforts to reach them

Getting the most out of bridal shows

Customizing your maternity, newborn, and children’s portraits to meet the highest standards of quality—and exceed your clients’ expectations

Differentiating yourself in the market so potential clients understand why they should choose you

Maximizing your on-line presence with tips for search-engine optimization, blogging, and social networking Branding your business for a consistent message that strikes a chord with your target demographic

Harnessing the power of blogging and social networking

Boosting your efficiency for bigger profits and a better quality of life Designing customized packages and pricing Mastering the art of the soft sell, leading to enhanced profits and a great relationship with your clients

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Features: Selecting some basic gear that will give you lots of flexibility without breaking your budget

Creating a studio in your kitchen, living room, garage, or backyard Lighting techniques for portraits and still-life images Setting up a wireless triggering system Tips for supporting your flash units Modifying the light from your flash to create just the look you have in mind Building your own flash modifiers Adding colored gels for special effects Dozens of exercises to put your new skills to the test

master’s guide to off-camera flash professional techniques for digital photographers Available February 2012

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o you notice how some images just pull you in? In this book, Barry Staver shows you how adding off-camera flash can help you attain more of these powerful, emotional results in your own photography. $34.95 list, 7.5x10, 160p, 180 images, Staver. (ISBN 9781-60895-248-9) Order no. 1950.

Features:

Adding flash to improve the existing light—or designing setups where flash is the sole source Triggering one or more off-camera flash units Techniques for portraiture, wedding photography, editorial images, and more Practical examples showing how off-camera flash was used on actual assignments

Photographing Architecture lighting, composition, postproduction, and marketing techniques Available February 2012

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ohn Siskin guides you through the process of designing professional interior and exterior images—from attracting clients, to planning and executing each shoot, to refining your images in postproduction. $34.95 list, 7.5x10, 160p, 180 images, Siskin. (ISBN 9781-60895-300-4) Order no. 1955.

Features: Choosing the right camera and lighting gear

The challenges of architectural photography Using the existing light or augmenting it Attracting clients to your business A portfolio of images created on assignment and discussed in detail

Hollywood Portraits Hot-light techniques for professional photographers Available March 2012

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hotographers in the silver-screen era used hot lights to create their signature looks. Today, the glamorous looks these lights can produce are experiencing a resurgence. In this book, you’ll learn how to use them effectively. $34.95 list, 7.5x10, 160p, 280 images, Szoke. (ISBN 978-1-60895-305-9) Order no. 1956.

Features: Choosing the right gear for this style of portrait photography

Adapting your lighting design to each subject Photographing men, women, and children Ample lighting diagrams to facilitate learning Posing and clothing to enhance the look

500 poses for photographing high school seniors Available March 2012

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tuck in a rut? Looking to freshen up your work with some new poses? Exploring the outstanding images in this comprehensive collection will provide the inspiration you need to design more interesting poses—and make your seniors look great. $34.95 list, 8.5x11, 128p, 500 images, Perkins. (ISBN 9781-60895-311-0) Order no. 1957.

Features:

Images from over a dozen top senior portrait photographers Head-and-shoulder, three-quarter, and fulllength poses A wide range of traditional, casual, and editorial poses Poses for both guys and girls