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AMANDA GORDON New York, NY 10022 | (469)-628-8177
[email protected] | LinkedIn | Instagram | Twitter
EXPERIENCE Prometheus Global Media – New York, NY
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May 2014 – Present
Mediabistro Education Advisor | Online Course Advisor: Social Media 101 & 201 and Content 101 Workshop
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Reviewing participants’ homework and providing written feedback on a weekly basis
Iced Media– New York, NY
June 2014 - January 2015
Social Media Consultant | Copywriting, Community Management
• Managed Kmart Fashion’s social media channels which resulted in up to 67% channel growth
• Drove a 13% higher conversion rate by utilizing trackable links and digital trends to measure campaign success
• Wrote lifestyle blog posts that drove over 10X the site average visits for Kmart’s teen and womenswear blogs
• Created monthly content calendars with the creative and account teams for Kmart Fashion and Shoe Carnival Hip Genius (via Access Staffing) – New York, NY
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August 2014 – September 2014
Social Media Consultant | Copywriting and Reporting
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Created social media copy for “The Sorrentinos” on TVGN and “R&B Divas: LA” on TV One
Provided metrics across social channels for new episodes airing via Facebook Analytics and Nielsen Social
Attention USA – New York, NY
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July 2012 – May 2014
Client Services, Social Media Associate | Copywriting, Community Management, and Partnership Management
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Managed seven Mattel Facebook content calendars by working with brand teams, translators, legal and regulatory, and local market leaders in Australia, Canada, France, Germany, Italy, Spain, and UK
Wrote Facebook and Twitter content calendars for Calvin Klein to drive e-com sales and promote PR initiatives
Launched the Westfield Style Instagram account that grossed an average of 300 new fans per month
Contributed to the launch of the Westfield Style blog by developing an influencer outreach strategy and ultimately securing fashion bloggers Fashion Toast, The Budget Babe, and Keiko Lynn as contributors with an increased return visitor rate of 16.6%
Secured five influencers during London Fashion Week for the Calvin Klein Jeans Regent Street reopening with a total of 1,464,675 social media impressions
Executed a Pinterest campaign for the launch of JCPenney’s Home Department featuring five lifestyle bloggers including SFGirlByBay, Sacramento Street, and Mrs. Lilien, which resulted in 4,896 repins
Provided performance metrics, including brand growth, engagement, and impressions on a weekly, monthly, quarterly, annual, and per campaign basis to evaluate program effectiveness and identify areas of opportunity
Additionally provided social media consultant services from May 2014 - July 2014 for Westfield Shopping Centers
The FADER – New York, NY
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May 2011 – October 2011
Advertising Assistant | Magazine Advertising Team
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Conducted competitive research across print and digital that resonated with the magazine’s demographics and editorial themes (music, style, and culture) to prepare advertising directors for pitches and media buys
Universal Music Group – New York, NY
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February 2011 – April 2011
Digital Marketing Contractor | Social Media, Digital Marketing, and Social Media Reporting
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Reported weekly metrics, including statistics across Facebook, Twitter, and YouTube, for emerging artists
Warner Bros. Records – Burbank, CA
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August 2006 – October 2008
Austin, TX Marketing Representative | Promotions, Street Team Supervision, and Grassroots Marketing
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Implemented marketing campaigns for Warner Bros. Records, Reprise, and Sire artists including album releases, tour coverage, and artist coverage at SXSW, Austin City Limits, and Fun Fun Fun Fest
EDUCATION
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Texas State University – San Marcos, TX McCoy School of Business Administration | B.B.A. in Marketing
Graduated August 2009
