Alaska Milk Corporation Presentation

Barrameda, Maica Angela Javier, Janah Kariza Okamoto, Eimie

First manufactured in the Philippines in 1972 through Holland Milk Products, Inc. (HOMPI), a partnership between AMC's former  parent company, General Milling Corporation (GMC)

They offer ready to drink milks, nutritionals, sterilized milks, cream, coffee creamer, filled milk and powdered milk.

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It is one of the biggest dairy industries in the country which is consistently leading milk company in the Philippines

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They promote healthy lifestyle by providing sports events for  adults which is team Alaska Aces from PBA, Alaska Power  Camp for youth and traditional races for kids that promotes IronKids.

Buyers

Competitors

Suppliers

• The supplier of AMC are from the local and international supplier of  dairy products

Substitute

New entrants

• Established dairy companies in the country.

 AMC’s Buyers

Sari-Sari Store

Supermarkets

Public markets

Hotels

Fast-food Chain Restaurants

AMC primarily serves to end consumers (households) through being present in supermarkets, public markets and sari-sari stores. Aside from this, the company also have businesses as its customer. These businesses may be in the form of restaurants, fast-food chains, hotels or market stalls which uses milk products as its ingredient in that food that it offers to customers. AMC is a local company which serves to local customers. It is still venturing into export

Basis for AMC Pricing  A. Cost of Raw materials - the cost of raw materials such as the price of can which is used to their packaging, price of milk itself  and shipping cost that can be incurred when importing products from the other country. B. Price of their competitors - their strategy is to lower their price for 5% than Nestle.

ma or eterm nants o product

eman

or t e company s pr mary

 A. Income - First is the income, because plenty of their buyers are using milk for their own business and they are consistently buying milk, if their business is consistently successful then they’re income is high then perhaps there will be demand for their products. B. Prices of Related Goods - the price of related goods, if the price of the other brand is lower than AMC, the demand of the product from that brand will be higher than AMC C. Advertising and Consumer Tastes - Advertising and consumer tastes, people demand from them on how much they know the product from the TV commercial. It is a huge factor for their product since it helps to promote the brand and to meet their goal. Another is population, and consumer  expectations.

D. Consumer Expectations - The consumers tend to consume the product that meets their  expectation and their taste or preferences. E. Population - Population in the other hand is also a determinant of demand for   AMC’s product since it’s the basis of how much quantity they’ll produce and also the basis on the pricing of their products in order to meet their goal. It is the number of the target consumer. If the number  of consumer is not that large, the demand of the product will be not that high. But if there are a large number of consumers, there are chances that the demand is high.

ar a es o e ec c anges n demand:

e e erm nan s o

The variables that the company uses to detect changes in these determinants of demand:

 A. Volume of customer purchases - This is to see how much quantity the customers are acquiring. When

the customers’ acquisition of the product is lessen, that means the product is not that selling. B. Shelf space of products in the table

- Shelf space of products in the table this is where owner of the stores won’t be putting the AMC’s product on long shelf space if it’s not selling.

The sales plot of the company which tells that AMC rely mostly on the seasonality of the product TOTAL Alaska Milk Products 30,000,000

25,000,000

20,000,000

15,000,000 Sales

10,000,000

5,000,000

0

7. Elasticity

Snow mountain

Nestle

Process of Production Price Range Product Positioning Usage Size Ingredients