airtel

cc

Acc PROJECT REPORT ON ´STUDY OF MARKETING STRATEGY USED AT AIRTEL FOR CUSTOMER SATISFACTIONµ SUBMITTED TO UNIVERSITY OF PUNE IN PARTIAL FULFILLMENT OF BACHELOR IN BUSINESS ADMINISTRATION (BBA) SUBMITTED BY GAURAV PATHAK TYBBA (MARKETING) MARATHWADA MITRAMANDAL·S COLLEGE OF COMMERCE DECCAN GYMKHANA, PUNE: 411004

cccc cccccccccccccccccccccccccccccccccccccccccccccc

   cc cc  c

c


  
c

c

  ccc c

c

 c

c

 c

c

ccc

c


  
cc

c

c cc 
c
c c c    
cc c

cc c


c
 c
cc cc c

!ccc

 
 
c cc

c

 
 
c cc

c

 cc
c cc c

cc"c

 
c cc c

ccc

 cc c

cc c

 cc c

!cc"c

c cc c

ccc

c
   c

ccc

ccc

c


cc 
cc c

 c

cc# 

 c

!c

ccc

c


 c

c

# 

 cc$cc%c

&ccc

# 

 cc$cc %c

ccc

ccc

c

  cc

&c

c
 
c

"c

ccc

c


cc c

c


 
c'c

c

c

ccc

c

  c'c
c

c

c c

c

cccccccccccccccccccccccccccccccc

  

cc cc c

u



 


 


 


  


 


  


 
u



 



 



  
 
u
 








 




  

   
   

 



  


 

 


u




 







 








  

!


 



 



 


  



"












u

 







  



 

#









cc cc cc cc cc cc cc

cccccccccccccccccccccccccc



cccccccccccc

cc cc c

ùc 
 

  
  

 



ùc 
 

 

  
  

  



  

 



ùc 
 

 


  
  

 


  

   


 
 




ùc 
 

  

 



ùc 
 
 


 


c c c c c c c c c c c c c c c

cccccccccccccccccccccccccccccccccccccccccc cc
$  


  
  % 

  





 
c









  










ùc  

 

  
  

 
 
  


ùc u  


  

 


 
 

   

 
 
 

 

  
 



&   
 
  '
  
 
 






c c c c c c c c c c c c c c c c c c

cccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccc cccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccc  cc c


  






ùc Ê  
 


(

 

Ê  
 
 


 

  


  



 

  
 

   



 
 
  
 

 
  

  

ùc  
 

u
 


 
  
 
 
 


   
 
  
%

 
 




 



   

ùc    

   






  
 
  
u

 



 
 

)
 &
*  

ùc 
* 


 
 

* 

  

 
  +  


  
  

 
 
  

 



 
 
* 

 
  

  




cc

cc cc cc cccccccc cccc  cccc



cc


cc u

 



 
  


  
 

 

 
  




 
 


 
 

   
  
 

  

,  
 



 
  

 

 

 
 

 -
  







  




 -
    

  

  
 

 




&   
  







 


 

 

 
   





  

 
    


 


 
 
 
u
 
 
 


 
 
 

 
  
  
   

 

 

 
  

 

 
Ô

   
 
  


 
  
 


 





 
 






 

  
  
 
. 

 

 


 
 
 
 



 

 

  
 


  

 
  
u


 

 

 



*  
 
 

 
 


 




 
 
-
    












*   
 

 
u
 

 
 

 & 
  



  
-





 

 
 
u

 

  






 

 


 
/



 


 


 
 

 
 

 

 


  
 


 


 







  
 
 
Ê
 
 
 




 & 




 

 



-



 
 



 


 

 

 



 


 


 
 

   -


 

   


*   
0
 

 

 
 



 
 


  
 
  

  


  
   
 

 





 

 

 
 
    


 




 

 



  





(  
  





 
 
  
 


 
  


   






  

  

 




 
 


% 
 
 


  

   



ANALYSIS OF TELECOM SECTOR Introduction;



 1
 


 



 
  




 

  
 
 
 

 

  
  


 

 
 


%

 &


  



  


 
u





 
 


 
  

 % 

  
  



u
   
 

 






  
  

 
 
   

 

 

0Ê
2334


 *  
 %




  

0Ê
2333
5 

  
 
  

u
 
 
 

  
  






u




  
 



 










 
 


Status of Telecom Sector: 66782



 


92
 
8:2:
66u

 


  
 

4;
(
5 
/  
, 
ùc Circle A &
 
Ê 
#   
/  
,  

0
ùc Circle B >
$ 
/  
,
Ê 
Ê 
B 
? 
Ê 
DCE? 
Ê 
D E




)
0
u 
ùc Circle C >

 
$
Ê 
!
)
/ 
0 
C 
. 

 

  

 




89
 
 
&
23
 
  

4
 
 
 


 

u
  + 



 
 
  
D(  


)
(E




   
 
(  



   
 
  

 
(  


(
 


  
†














8::9
 


 

 
98
I" " 
"
Ê 
G '
&

 
  

 
  

  
 
 



 
&
I 
K
G
u 
( 
G '
&
 
K
 



  

 
 
 

 
 
 

 
 


 



 
B 


Ê 
G 
u
 


,?
 
 &,



)



 

 
C  

 


 
 
  

 
 
  
 
 

 
" 

  

-  -


u-

 



 
  

  

 
 
 
  

 
-  -
 
 

  


 

  


 
   
  

c

c c  -
  

 
 
C  


# ,
   

,   

 
  

B  

 



G 

   


 


  

 




 
 
 
 
# ,
(

 
Ê 0
D"
GE
"

5 
u   
B
  

u  
 
,  
 
 
Du0,B E

u   
(



( 
( 



5 

 
 
 
 

  
 
&
 

 



  

 




 
 






5 

 &233:

   
 
 

I. '
 


 

u
  

 
 
 

 
  


 
 
 



  
 
  
   

 

  
u





  
 
 


  







  
  


 
 
   
 

 
 
 
  

 

 

   


  
u





 
 %



  
 

 
 
 
 
B 

 


 
D  


 E

 


 

 
 
  


   
u

 

$

5  
D,  E
 
#  
Lu 


 &   
 



 

 





  














 
 Mc
c
























MEROER AND ACQUITIONS BHARTI AIRTEL WITH MTN on July 31 2010  
 

 
 -
,0
 

u-
 &
,)
 

  
 


 
  &,0

 
 

@89






  
  
,0

 
   
 
*  
  
97