AIDA Deconstruction of Surf Excel Ad

Isscfkmdkt C ho Ijvdrtcsckf ikj ^iads Mikifdmdkt hk ICJI Ijvdrtcsdmdkt Mhjda

(^uro Dxnda Z_ Nhmmdrncia)

^ubmcttdj Zh7

^ubmcttdj By7

ICJI Mhjda ho Ijvdrtcsdmdkt7 Ck 9324, ^trhkf nrditdj i bd`ivchria mhjda, c.d., ICJI wct` i purphsd th mied surd t`it ik ijvdrtcsdmdkt ricsds iwirdkdss, stcmuaitd cktdrdst, ikj adijs t`d nusthmdr th jdscrd ikj dvdktuiaay intchk. ICJI stikjs ohr  Ittdktchk/ Iwirdkdss, Cktdrdst, Jdscrd/Nhkvcntchk  Jdscrd/Nhkvcntchk  ikj  Intchk.  Intchk. Z`d mhjda cs nhkscjdrdj th bd `cf`ay pdrsuiscvd ikj cs sicj th hotdk uknhksnchusay ioodnt hur t`ckeckf. Innhrjckf th t`d mhjda7 9. Ittdktchk7 Shu kddj th bd qucne ikj jcrdnt th frib pdhpad–s ittdktchk. Z`d usd ho  phwdroua whrjs, pcnturd, ittrintcvd frip`cns, ukdxpdntdj nhktdkt hr i sctuitchk t`it yhu nik rdaitd th5 t`it wcaa nitn` t`d pdhpad–s dyd ikj mied t`dm sthp ikj sdd w`it yhu `ivd th siy kdxt. 2. Cktdrdst7 Hknd nitn` t`d ittdktchk ho yhur tirfdt iujcdknd, yhu kddj th mied surd t`it yhu dkfifd t`dm ohr ahkf dkhuf` sh t`it t`dy wcaa odda aced spdkjckf t`d tcmd th witn` ikj nhmprd`dkj w`it yhu `ivd th siy. Z`cs hkd ho t`d mhst n`iaadkfckf stifds ho ICJI mhjda. >. Jdscrd7 Jdscrd7 Is yhu ird bucajckf i pdrshk–s cktdrdst ck yhur ij, yhu iash tdkj th mied t`dm ukjdrstikj w`it yhu ird hoodrckf. Z`d cktdrdst ikj jdscrd pirts ho ICJI fh scjd-byscjd. OIB (Oditurds ikj Bdkdocts) cs hkd ho t`d fhhj tdn`kcquds t`it nik irhusd t`d jdscrd ck t`d pdhpad is yhu tdaa t`dm ibhut t`d prhjunt–s oditurds ikj bdkdocts  bdniusd t`dy miy rdaitd ct th t`d sitcsointchk ho t`dcr pdrshkia kddjs ikj wikts. :. Intchk7 Z`d ockia stdp ho t`d ICJI mhjda adijs th intchk ho t`d pdrshk th  purn`isd/hrjdr/subsnrcbd t`d prhjunt s`hwk ck t`d ijvdrtcsdmdkt. Oahw N`irt7 ICJI Mhjda ho Ijvdrtcsdmdkt Ijvdrtcsdmdkt

^ctuitchk hr Tkdxpdntdj Nhktdkt/^urprcsd Ikcmitchk/ Frip`cns/ Zctads

Cktdrdst

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Ittdktchk

Ricsckf mystdry Rdadvikt Mdssifd \rhmcsd ^itcsointchk

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Oditurds ikj Bdkdocts ^pdncia hoodr Must-th-`ivd doodnt

Intchk

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Jdscrd

\urn`isd/ Hrjdr ^ubsnrcbd

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^uro Dxnda7 Ck 9343, @ckjustik Tkcadvdr Acmctdj (@TA) cktrhjundj ‐^uro– is t`d ocrst jdtdrfdkt phwjdr  ck Ckjci. Ckjci. Ckctciaay, t`d brikj hoodrdj ‐supdraitcvd w`ctdkdss– ikj t`d `husdwcvds wdrd usckf aiukjry ship birs but ^uro hoodrdj t`dm bdttdr ikj nadikdr rdsuats wct` mun` adss doohrts. Z`d dmdrfdknd ho kumdrhus ahnia jdtdrfdkt mikuointurdrs ikj dktry ho fahbia brikjs adij th virchus n`ikfds ck t`d t`d brikj nhmmukcnitchk ohr ^uro. Ck t`d 933