AI Gerencimento Da Comunicacao e Stakeholders
July 6, 2022 | Author: Anonymous | Category: N/A
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Ht`v`dhdg `md`v`duhc Ihtr`z dg hmèc`sg
D`so`pc`mh: Kgrgmo`higmtl dg Olium`ohëïl g _thegblcdgrs gi ^rljgtls
Iÿducl: 8 h 4
Hcuml: K`rcgmg Hcig`dh
Turih: 4
Thrgah: ^chml dg Kgrgmo`higmtl dg _thegblcdgrs\ gstudl dg ohsl giprgsh [ @mtrlduëïl
Wi prljgtl gmvlcvg d`vgrsls `mtgrgssgs dg d`vgrsls `md`véduls, pldgmdl sgr gstgs h ahvlr lu olmtrèr`l î suh prlplsth, g, plrthmtl, ui kgstlr dg prljgtls tgi l dgsha`l dg gmkhjhr gssgs `md`véduls sgjh phrh ihmtgr gi pls`ëïl ahvlrèvgc lu phrh i`t`khr plssévg`s rgs`stêmo`hs. _thegblcdgr à tldl `md`védul lu `mst`tu`ëïl qug pldg `macugmo`hr lu sgr ui `macugmo`hdl plr ui prljgtl, gssh `macuêmo`h pldg sg dhr dg alrih d`rgth lu `md`rgth, pls`t`vh lu mgkht`vh, gssgs sthegblcdgrs pldgi h`mdh, sgr `mtgrmls lu gxtgrmls hl prljgtl g dgpgmdgmdl dl sgu krhu dg pldgr g `macuêmo`h pldg tgr ui `iphotl `iplrthmtg phrh l suogssl lu arhohssl dl prljgtl. Mh kgstïl dg prljgtls, à gssgmo`hc `dgmt`a`ohr, gmkhjhr, kgrgmo`hr g ilm`tlrhr tldls ls sthegblcdgrs g rgspgot`vls krhus dg pldgr g `macuêmo`h, dgsgmvlcvgmdl gstrhtàk`hs dg olium`ohëïl ga`ohz phrh gmvlcvê-cls ml prljgtl g i`t`khr r`sols5 dgsgmvlcvgmdl ui pchml dg kgrgmo`higmtl qug huigmtg l hpl`l, rgduzhi rgs`stêmo`hs g i`m`i`zgi `iphotls mgkht`vls, olms`dgrhmdl sgiprg mgogss`dhdgs, gxpgotht`vhs, `mtgrgssgs g pltgmo`h`s `iphotls hl prljgtl, alohmdl mh olium`ohëïl olil fhsg aumdhigmthc phrh gstg kgrgmo`higmtl. Tgmdl l kgstlr dg prljgtls ui dgsha`l `iplrthmtg phrh trhmsi`t`r dg alrih ga`ohz igmshkgms hls sthegblcdgrs slfrg l prljgtl, sgus lfjgt`vls g fgmgaéo`ls. Mgssg sgmt`dl, vhcg cgifrhr qug l prlogssl dg kgrgmo`higmtl dg olium`ohëïl tgi uih alrtg `mtgrc`khëïl oli l kgrgmo`higmtl dls sthegblcdgrs hl clmkl dg tldl l prljgtl, or`hmdl o r`hmdl uih `mtgrdgpgmdêmo`h gi vèr`ls iligmtls dl prljgtl. L trhfhcbl hprgsgmthdl tgi olil prlplsth, l dgsgmvlcv`igmtl dg pchml dg kgrgmo`higmtl dg sthegblcdgrs oli hë÷gs dg olium`ohëïl phrh gmkhjè-cls g ihmtê-cls gi ui pls`o`lmhigmtl ahvlrèvgc î suh gxgouëïl. Dgsgmvlcv`igmtl ‟ `dgmt`a`ohëïl dhs hë÷gs mgogssèr`hs phrh rghc`zhëïl dl prljgtl, tgmdl olil alol pr`mo`phc l kgrgmo`higmtl dg sthegblcdgrs
H giprgsh [ tgi olil dgsha`l, `ipchmthr ui phrqug dg o`êmo`hs ml Gsthdl dl ^hrè phrh alrmgogr `mtgc`kêmo`h, `marhgstruturh g ls sgrv`ëls mgogssèr`ls phrh l orgso`igmtl g alrthcgo`igmtl dhs giprgshs cloh`s dg tgomlclk`h `mtgms`vh5 gspgrh-sg qug prljgtls `mlvhdlrgs, qug v`sgi igcblrhr gssg sgkigmtl, sgjhi olmogmtrhdls, olmgothdls, lrkhm`zhdls, hrt`ouchdls, `ipcgigmthdls g prlilv`dls. ^hrh l gstudl dg ohsl gi qugstïl, sgrè mgogssèr`l dgsgmvlcvgr ui pchml dg kgrgmo`higmtl dls sthegblcdgrs, oli h `dgmt`a`ohëïl dls sthegblcdgrs-obhvg, `dgmt`a`ohëïl dls phpà`s, gstrhtàk`hs dg gmkhjhigmtl g plssévg`s hë÷gs dg olium`ohëïl phrh hcohmog dl mévgc dg gmvlcv`igmtl dgstgs sthegblcdgrs.
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_gkumdl l ^IFLE, hckuihs agrrhigmths g tàom`ohs pldgi sgr ut`c`zhdhs phrh l ihpghigmtl hdgquhdl dgssgs sthegblcdgrs, gmtrg gchs, h ihtr`z dg hmèc`sg dls sthegblcdgrs qug hjudh h gqu`pg h dgsgmvlcvgr rgcho`lmhigmtl oli gstgs sthegblcdgrs g tgr ih`lr ochrgzh dhs suhs pgrogpë÷gs g dga`m`r quhc h gstrhtàk`h ih`s hdgquhdh dg htuhëïl, gsthfgcgogmdl uih rgchëïl dg trhmsphrêmo`h g olma`hmëh phrh khrhmt`r l suogssl dl prljgtl. Olil pr`ig`rh gthph dgstg pchml, alrhi `dgmt`a`ohdls ls sthegblcdgrs-obhvg g sgus `mtgrgssgs g gxpgotht`vhs gi rgchëïl hls lfjgt`vls dl prljgtl: 8. DGOTG (Klvgrml): Tgi `mtgrgssg ml dgsgmvlcv`igmtl golmôi`ol g tgomlcÿk`ol dl Gsthdl, alrthcgogmdl hs giprgshs cloh`s g VL@ dl prljgtl. L hctl `mtgrgssg gi tgr suogssl ml prljgtl, pldg cgvècl h prgss`lmhr alrtgigmtg h gqu`pg g or`hr olmac`tls5 6. WMG_T: ^hrtg dl krupl `dghc`zhdlr dl prljgtl tgi t gi `mtgrgssg mh `ipchmthëïl dl prljgtl phrh alrthcgogr h phrogr`h oli l Klvgrml Gsthduhc qug pldg v`hf`c`zhr `ipchmthëïl dg lutrhs pgsqu`shs mh Wm`vgrs`dhdg oli l hpl`l dl Gsthdl5
?. AG^ g IOT: Thifài ahz phrtg dl krupl `dghc`zhdlr dl prljgtl, tgi `mtgrgssg gi suh `ipchmthëïl alrmgogmdl hpl`l tàom`ol g rgoursls rgo ursls tgomlcÿk`ols mgogssèr`ls phrh h `ipchmthëïl dl prljgtl. 4. Giprgshs dg Tgomlclk`h dh Vgk`ïl: ^ltgmo`hc fgmga`o`èr`l oli l suogssl dl prljgtl oli l orgso`igmtl dl igrohdl g pltgmo`h`s rgtlrmls qug l suogssl dl prljgtl pldg trhzgr, plr lutrl chdl, plr tgr `mtgrgssgs prÿpr`ls pldg vgr l prljgtl olil uih rgstr`ëïl phrh sgus pchmls auturls5 7. Olium`dhdg
Clohc: ^ldg sg fgmga`o`hr olms`dgrhmdl mlvhs lplrtum`dhdgs dg giprgkl g
dgsgmvlcv`igmtl golmôi`ol g slo`hc, plr mïl tgr tlthc o`êmo`h dg tldls ls `iphotls qug l prljgtl pldg trhzgr, pldg sg pls`o`lmhr olmtrèr`l î suh `ipchmthëïl5 1. ^rgag`turh Ium`o`phc: Tgi `mtgrgssg mh `ipchmthëïl dl prljgtl v`shmdl l dgsgmvlcv`igmtl slo`hc g golmôi`ol dl ium`oép`l, ahzgmdl `mtgrahog gmtrg ls `dghc`zhdlrgs g h olium`dhdg clohc g khrhmt`mdl l ouipr`igmtl dhs Cg`s Ium`o`ph`s5 ;. Gqu`pg dg gxgouëïl dl prljgtl: Tgi `mtgrgssg mh `ipchmthëïl dg suogssl dl prljgtl, quhc`dhdg dhs gmtrgkhs g ouipr`igmtl dls prhzls g oustls. Olms`dgrhmdl qug `iprgv`stls pldgi holmtgogr, prgo`sh sg ihmtgr gmkhjhdh phrh suplrthr plssévg`s prgss÷gs dls sthegblcdgrs. Wih vgz `dgmt`a`ohdls ls sthegblcdgrs-obhvg g suhs gxpgotht`vhs gi rgchëïl hls lfjgt`vls dl prljgtl, l prÿx`il phssl à gmquhdrè-cls muih ihtr`z dg ihpghigmtl trhëhmdl gstrhtàk`hs dg olium`ohëïl qug hipc`g g ahvlrgëh l gmvlcv`igmtl dgssgs sthegblcdgrs olms`dgrhmdl l sgu krhu dg pldgr g `mtgrgssg, olil sg pls`o`lmhi htuhcigmtg g olil dgsgjhils qug sg pls`o`lmgi auturhigmtg gi rgchëïl hl prljgtl.
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Ihtr`z dg @dgmt`a`ohëïl g Hmèc`sg dls sthegblcdgrs
_the ggb bl cdg rs rs
^hpà `s `s g x xgg ro ro `dl s
Krhu dg Krhu dg pldgr `mtgrgssg
Mévgc dg Gstrhtàk`h dg gmvlcv`igmtl gmkhjhigmtl Htuhc Dg s g jhdl
@ma @malri lrihë÷gs hë÷gs sl frg l h mdhigmtl mdhigmtl dl p rljgtl rljgtl
Hutlr`dhdg slf rg rrgoursls goursls
DGOTG (klvgrml)
Olmsucthdl g gmvlcv`dl durhmtg tldl l p rljgtl rljgtl 8>
8>
Vgv`sïl g hud`tlr`h dh quhc quhc``dhdg dls prlogssls g rgsucthdls
_ht`sahzgr H pl `hdl r H pl `hd l r Alrihr fhsg dg pldgr
Hpl`hdlr tàom`ol
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0
Fgmga`o`èr`ls dh `ipcgigmthëïl fgi fgi-suogd`dh -suogd`dh dl prlj prljgtl5 gtl5
AG^ g IOT
Olmsucthdls g gmvlc gmvlcv`dls v`dls sl f dgihmdh
Gsthfgcgogr rgchëïl dg trhmsphrêmo`h g olma`hmëh oli gmolmtrls `malrih`s
F`igstrhc
dh `marhgstruturh _htus rgplrt dl prlj prljgtl gtl
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0
Gmvlcv`dls mh gmtrgkh dls rg rgsucthdls sucthdls g mh s uh `ipcgigmthëïl
Xu`mzgmhc Igmshc
Ihm Ihmtgr tgr @malri @malrihdl hdl H pl `hdl r H p l `hd l r Oliprligtgr _htus rgplrt dl prlj prljgtl gtl Alrihr phrogr`h ^rlilvgr hcilëls dg mgkÿo`l g v`s`ths `m clol phrh olmbgo`igmtl
Hpl`hdlr tàom`ol g mh tli tlihdh hdh dg dgo`s÷gs
^gr` gr`ld ld``o`d o`dhdg
Dhr g rgogf rgogfgr gr aggdfhoe olmsthmtgs s lfrg hs gmtrg gmtrgkhs khs
Vgum`÷gs phrh hc`mbhigmtl dl gsolpl, aggdfhoe dhs gmtrgkhs
Olmsucthdl g gmvlcv`dl slf dgihmdh
Wmgst
Hë Hëï ïl d dgg Oli Olium`oh ohëï ëïl l
Vgum`÷gs phrh hc`mbhigmtl dl Ihm Ihmtgr tgr @malri @malrihdl hdl gsolpl, aggdfhoe dhs gmtrgkhs H pl `hdl r H p l `hd l r Oliprligtgr Alrihr phrogr`h ^rlilvgr hcilëls dg mgkÿo`l g v`s`ths `m clol phrh olmbgo`igmtl dh `marhgstruturh
Igmshc
F`igstrhc
Igmshc Igmshc
F`igstrhc
?
Cgvhmthigmtl dg mgogss`dhdgs tgomlcÿk`ohs Fgmga`o`èr`ls dh `ipcgigmthëïl Giprgshs dg fgi fgi-suogd`dh -suogd`dh d l prlj prljgtl gtl Tgomlclk`h dh rgk`ïl
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2
Mg ut rl
H p l `hd l r
Olmsucthdl g gmvlcv`dls durhmtg tldl l p rljgtl rljgtl
1
2
Ihm Ihmtgr tgr `malri `malrihdl hdl Ah vl rèvgc Ilm`tlrhr ^rlilvgr gvgmtls cloh`s d`vuckhmdl rgsucthdls g `i `iphotls photls pls `t`vls
Mg ut rl
Fgmga`o`èr`ls dh `ipcgigmthëïl fgi fgi-suogd`dh -suogd`dh d l prlj prljgtl gtl
Olmsucthdl g gmvlcv`dls durhmtg tldl l p rljgtl rljgtl
^rgag`rurh Ium`o`phc
Gmvlcv`dls mh gmtrgkh dls rg rgsucthdls sucthdls g mh s uh `ipcgigmthëïl
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0
Olmsucthdl mh tl ihdh dg dgo`s÷gs
Hprgsgmt hr rgc rgchtÿr` htÿr`ls ls dg ol mtrlcg Ihm Ihmtgr tgr `malri `malrihdl hdl gi hc`mbhigmtl oli Cg`s Alrihr fhsg dg Ium`o`ph`s H pl `hdl r Ah vl rèvgc pldgr _ht`sahzgr Vgum`÷gs dg holi holiphmbhigmtl phmbhigmtl dl p rljgtl rljgtl
Vgsp Vgsp lms èvgc pgch pgch `i `ipcgi pcgigmt gmthëïl hëïl dl prljgtl
Gqu`pg dg gxgouëïl dl prljgtl
Gmvlcv`dls d`rgthigmtg mh gmtrgkh dls rgsucthdls Olmsucthdls g gmvlc gmvlcv`dls v`dls sl f dgihmdh
Igmshc ^r ^rli lilvgr lvgr gmol mtrls dg ohrètgr `malriht`vls g rgalrël dls fgmgaéo`ls fgmgaé o`ls d l prlj prljgtl gtl D`vuckhr D`vuckhr mltéo` mltéo`hs hs slf rg ls fgmgaéo`ls dl prljgtl (alcdgrs, rèd`l, tgcgv`sïl, jlrmhc)
@malrihdls g gmv lcv`dls @malri lcv`dls durhmtg tldl l p rljgtl rljgtl
Olium`dhdg Clohc
Alrihr phrogr`hs Ilm`tlrhr
F`igstrhc
Tr`igstrhc
Tr`igstrhc
Igmshc
Vgum`÷gs dg holi holiphmbhigmtl phmbhigmtl
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0
Aggdfhoe dhs gmtrgkhs Ahvl rèvgc Ahvlrèvgc Oliprligtgr Ihm Ihmtgr tgr `malri `malrihdh hdh @malrihë÷gs olmsthmtgs dl ogmèr`l
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_gihmhc
Olms`dgrhë÷gs a`mh`s
L Trhfhcbl al` dgsgmvlcv`dl oli fhsg ml hprgmd`zhdl dh d`so`pc`mh Kgrgmo`higmtl dhs Olium`ohë÷gs g _thegblcdgrs gi prljgtls g tgvg olil o lil dgsha`l, dgsgmvlcvgr ui pchml dg kgrgmo`higmtl dls sthegblcdgrs, mlrtghdl mhs flhs prèt`ohs dg kgstïl dg prljgtls rgoligmdhdhs pgcl ^IFLE (6>8;). L dgsgmvlcv`igmtl dl trhfhcbl trhz h rgacgxïl dh `iplrtæmo`h dg ui pchml dg kgrgmo`higmtl fgi gchflrhdl, phrh olmstru`r uih rgchëïl dg olma`hmëh oli tldls ls sthegblcdgrs. H olium`ohëïl à ui prlogssl dg gxtrgih `iplrtæmo`h phrh h ga`oèo`h dgstg pchml, g hifls têi ui hctl krhu dg `mtgrdgpgmdêmo`h durhmtg tldh h gxgouëïl dl prljgtl. Kgrgmo`hr ui prljgtl trhz krhmdgs dgsha`ls, pr`mo`phcigmtg quhmdl trhthils dg `mtgrgssgs slfrg ls quh`s mïl tgils tlthc klvgrmhf`c`dhdg, g plr `ssl, à tïl `iplrthmtg `dgmt`a`ohr, ihpghr g ilm`tlrhr ohdh gmvlcv`dl phrh tgr suogssl gi suh `ipchmthëïl, trhëhmdl gstrhtàk`hs qug gmkhjg, gmvlcvh g oliprligth ohdh ui dgcgs gi sgus d`agrgmtgs mévg`s, ahvlrgogmdl g pltgmo`hc`zhmdl l hcohmog h cohmog dls lfjgt`vls gspgrhdls.
Vgagrêmo`hs f`fc`lkrèa`ohs
^VLJGOT IHMHKGIGMT @M_T@TWTG. ^IFLE® Ku`dg: ku`h dl Olmbgo`igmtl gi kgrgmo`higmtl dg prljgtls. 1. gd. ^gmsycvhmm`h, W_H: ^rljgot Ihmhkgigmt @mst`tutg, 6>8;. AHFVH, Ihrohmtlm`l. Hplst`ch Ihrohmtlm`l. Hplst`ch Kgrgmo`higmtl dg Olium`ohëïl Olium`ohëïl g _thegblcdgrs gi ^rljgtls. AKQ, ^rljgtls. AKQ, 6>6>. Ihtgr`hc g-Ochss AKQ, 6>6> ‟ Iÿducls: 8,6 g ?. _thegblcdgrs. Jucbl, 6>>2. D`splmévgc gi: bttps://r`ohrdl-vhrkhs.oli/pt/pchyc`sts/tbgQhrkhs, V`ohrdl. ^ldohst _thegblcdgrs. Jucbl, splmslr-hmd-ltbgrs-sthegblcdgrs/. splmslr-hmd-ltbgrs-s thegblcdgrs/. Hogssl gi 8?/>1/6>6>. Qhrkhs, V`ohrdl. ^ldohst Hmèc`sg dhs ^hrtgs @mtgrgsshdhs. Ih`l, 6>88. D`splmévgc gi: bttps://r`ohrdlvhrkhs.oli/pt/pchyc`sts/tbg-splmslr-hmd-ltbgrs-sthegblcdgrs/ . Hogssl gi 8?/>1/6>6>.
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