Actividad4 - Investigación de Mercados

 

 

Ko`brn fn em `mtnrcm TTTT Ko`brn fn em Echnkhcmturm TTTT Ko`brn fne meu`ko TTTT @mtràhuem TTTT Ko`brn fn em Vmrnm TTTT ^kcfmf # Ko`brn fn ukcfmf Ko`brn fne Wroinsor TTTT Inhdm TTTT

 

^kcfmf 6< Mkíecscs fn fmtos fn ukm ckvnstcamhcøk humktctmtcvm y rnportn fn ckvnstcamhcøk Ckvnstcamhcøk fn `nrhmfos

MHVCYCFMF 6 ―Nk ne hm`po fn em ckvnstcamhcøk ne mzmr ko imvornhn `ís qun m eos nspàrctus prnpmrmfos‐  Eoucs Wmstnur

Oblntcvos< 

Cfnktcichmr em utcecfmf fn ems ckvnstcamhcokns humktctmtcvms, por `nfco fne mkíecscs fn eos fmtos rnhmbmfos.



Hokohn Hok ohnrr em nembor nembormhc mhcøk øk fn eos ckior`ns ckior`ns y ho`prn ho`prnkfn kfnrr su c`port c`portmkh mkhcm cm nk em to`m to`m fn fnhcscokns.

 Ckstruhhcokns< Mktns fn ho`nkzmr tu tmrnm, rnvcsm eos rnhursos fn em sn`mkm 6<

 

Ycfno

Nstmfàstchm fnshrcptcvm< tmbems nstmfàstchm y trmtm`cnkto aríicho @øfueo =. (^kcvnrscfmf =.  (^kcvnrscfmf fn Xmem`mkhm, ^XME @OOH, 27=8). Ycfno qun nxpechm nk quã hokscstn em nstmfàstchm fnshrcptcvm y hø`o utceczmr ems tmbems nstmfàstchms y ne trmtm`cnkto aríicho

  Enhturm   Vrmbmlo Vrmbml o fn scs scstn` tn`ms ms fn ckvnst ckvnstcam camhcø hcøk k fn `nr `nrhmf hmfos os (mkíec (mkíecscs scs fn fmtos fmtos y rnport rnportn n fn ckvnstcamhcøk)  (^ ckvnstcamhcøk) (^VN VNE, E, 27 27=2 =2). ).Fo Fohu hu`n `nkt kto o qun qun mb mbor orfm fm eos eos fcin fcinrn rnkt ktns ns `ãto `ãtofo fos s fn mk mkíe íecs cscs cs nstmfà nst mfàstc stchos hos pmrm pmrm mk mkmec meczmr zmr em ckior` ckior`mh mhcøk cøk obtnkc obtnkcfm fm nk em ckvnst ckvnstcam camhcø hcøk k ho`nrh ho`nrhcme cme,, msà msà ho`o ho`o em cktrofuhhcøk me tn`m fne fcsnýo fn em prnsnktmhcøk fn ckior`ns fn ckvnstcamhcøk qun rnvcsmrn`os em prøxc`m sn`mkm. M pmrtcr fn neeo, rnspokfn eo scaucnktn< Fnshmram em mhtcvcfmf nk Qorf, postnrcor`nktn postnrcor`nktn rnspokfn ems prnauktms qun sn ior`uemk ior`uemk y rnsunevn eos nlnrhchcos nlnrhchcos qun m hoktckumhcøk hoktckumhcøk sn prns prnsnktmk nktmk,, me ickmeczmr ickmeczmr subn tu fohu` fohu`nkto nkto nk ne mpmr mpmrtmfo tmfo horrnspokfcnktn.

2

 

^kcfmf 6< Mkíecscs fn fmtos fn ukm ckvnstcamhcøk humktctmtcvm y rnportn fn ckvnstcamhcøk Ckvnstcamhcøk fn `nrhmfos

Ior`m fn nvmeumhcøk<

Hrctnrco

Worhnktmln qun rnprnsnktm nk tu hmecichmhcøk

Fnsmrroeeo fn eos puktos soechctmfos

37%

Wrnsnktmhcøk, ior`mto fn tmrnms ^VNE Ortoarmiàm y rnfmhhcøk

=7%

Fnsmrroeeo fn em mhtcvcfmf< =. Ho`pe Ho`pentm ntm ne scaucnktn scaucnktn `mpm hokhnptume hokhnptume fn eos `ãtofos fn mkíecscs fn ckior`mhcøk. ckior`mhcøk. (2> puktos)

 

Fn nstmfàstchm fnshrcptcvm

@nfcfms fn fcspnrscøk

Bcvmrcmbens @ãtofos fn mkíecscs fn em ckior`mhcøk

8

 

^kcfmf 6< Mkíecscs fn fmtos fn ukm ckvnstcamhcøk humktctmtcvm y rnportn fn ckvnstcamhcøk Ckvnstcamhcøk fn `nrhmfos

2. @mrhm hok ukm nqucs eos tcpos fn ckior`ns qun sn utceczmk nk em ckvnstcamhcøk fn `nrhmfos `nrhmfos.. (=> puktos)  puktos) 

 Nshrcto

Nhokø`cho

Wríhtcho

Vãhkcho

Xohcme Wotnkhcme

Orme Fcvueamtcvo

8. Necan imeso o vnrfmfnro, snaük horrnspokfm. (=> puktos)  puktos)  ( ) ^km fn fn ems kor`ms kor`ms fn em rnfmhhcøk rnfmhhcøk fn ckior`ns ckior`ns ns snr oblntcvo m em dorm dorm fn prnsnktmr eos rnsuetmfos. (

) Eos ckior`ns ko fnbnk hoktnknr ne àkfchn.

(

) Xn fnbnk ckheucr kotms me pcn fn eos aríichos.

6. @nkhcokm nk `àkc`o > rnkaeokns ¿Hø`o ckieuynk eos ckior`ns nk em to`m fn fnhcscokns? (=> puktos)

>. Rnspokfn ne scaucnktn hunstcokmrco, hoeohmkfo ukm nqucs n qucs nk em(s) ophcokns horrnhtms. (27 puktos)   puktos) m) Xc sn fnsnm fnsnm hmehuemr hmehuemr en `nfcm, `nfcm, `ofm y `nfcmkm ¿]uã tcpo fn mkíecscs mkíecscs sn nstí utceczmkfo? utceczmkfo? (

) @nfcfms fn fcspnrscøk

(

) @nfcfms fn tnkfnkhcm ko hnktrme

(

) @nfcfms fn tnkfnkhcm ko hnktrme

(

) @nfcfms fn poschcøk

6

 

^kcfmf 6< Mkíecscs fn fmtos fn ukm ckvnstcamhcøk humktctmtcvm y rnportn fn ckvnstcamhcøk Ckvnstcamhcøk fn `nrhmfos

b) Nk em ns nstc`mh tc`mhcøk cøk puktume puktume ¿]uã ¿]uã rnqucscto rnqucsctos s fnbn hu hu`pecr `pecr ne ne nstc` nstc`mfor? mfor? (snýmem (snýmem ems ems ophcokns ophcokns qun hokscfnrns horrnhtms) horrnhtms)

( (

) Xnr snsamfo ) Xnr suichcnktn

(

) Xnr hokscstnktn

(

) ]un tnkam em `nkor vmrcmkzm poscben

h) Xc sn fnsnm hmeh hmehuemr uemr ems `nfcms< `nfcms< mrct`ãtc mrct`ãtchm, hm, mr`økchm mr`økchm o pokfnrmfm pokfnrmfm ¿]uã tcpo tcpo fn `nfcfms sn nstík utceczmkfo?

(

) Woschcøk

(

) Vnkfnkhcm

(

) Fcspnrscøk

(

) Fcstrcbuhcøk

f) Xc pemktnm pemktnm`os `os prnauktms prnauktms fokfn ems ophcokns ophcokns fn rnspunstm rnspunstms s `unstrmk `unstrmk hmktcfmfns hmktcfmfns nxmhtms nxmhtms ¿Huíe ns em nshmem utceczmfm?

(

) Ko`ckmens

(

) Hoktckums

(

) Hmtnaørchms

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