Sheryl Karnes has over 25 years of progressively responsible experience in Account Management within the Consumer Produc...
Sheryl A. Karnes Indianapolis, IN 46254
317.387.1210
[email protected]
Career Summary Over 25 years of progressively responsible experience in Account Management within the Consumer Products, Hospitality and Security related industries. Demonstrated ability to create client relationships, build brand awareness, and increase market share penetration with regional and national accounts. Experience managing sales territories in excess of $50MM in annual revenue. Winner of numerous awards and accolades for a variety of sales related accomplishments.
Professional Experience Brink’s Incorporated, Coppell, TX
March 2004 – November 2013
Brink’s is a global leader in security-related services for banks, financial institutions, mines, retailers, diamond and jewelry industries, pharmaceuticals and a variety of commercial and governmental customers. Brink’s employs over 70,000 people worldwide, serving customers in more than 100 countries.
Account Executive Responsibilities included selling a wide array of services, marketing, business development, channel development and customer management/retention operations throughout the State of Indiana. Created and retained C-suite business relationships in both the retail and financial sectors while increasing revenue at target accounts. Responded to RFPs and negotiated complex contract terms on a regular basis. Circle of Excellence Recipient in 2007, 2008, 2011 and 2012 for top sales production in the company Awarded “Account Executive of the Year” in 2008 for top sales / strategic sales production Consistently ranked #1 annually out of the 40 company Account Executives for retaining current customers
Financial Resource Group, Indianapolis, IN
July 2003 – February 2004
FRG was an agent for MassMutual, a leading mutual life insurance company founded in 1851.
Financial Planner Sold financial/retirement planning, investment strategies, and life/health insurance.
Dr Pepper Snapple Group Plano, TX
November 1996 – April 2003
Dr Pepper Snapple Group’s portfolio includes more than 50 brands and hundreds of flavors of carbonated soft drinks, juices, teas, mixers, waters and other beverages. On May 7, 2008, DPS became a stand-alone, publicly-traded company on the New York Stock Exchange as the result of a spin-off by Cadbury, plc.
National Account Executive Full P&L responsibility for the $50MM Walgreen Drug Company national account. Oversaw the placement of $10M in advertising each year. Formulated and implemented monthly strategic marketing plans and promotions for increasing sales, improving service and in-stock. Reinvented the ad campaign, raised case costs and increased market share 10% over seven years against Coke & Pepsi. Received the “President’s Award for Outstanding Account Management”, by growing brand share for 7UP from 2.8 to 8.6 points and increasing the carbonated soft drink (CSD) category share percentage from 10.3 points to 29.7 over four years, the highest total share of all national accounts. Achieved “Category Captain” authority for the Walgreen’s beverage coolers in 1999 and supported 450 different versions of the cooler configurations. Broke exclusivity agreements and captured incremental business from CVS, Eckerd’s and Rite Aid, which increased department case sales by more than 74% (19 million to over 33 million).
Sheryl A. Karnes Indianapolis, IN 46254
317.387.1210
[email protected]
Created a joint promotion with Miller Brewing, installing displays at Chicago area retail locations that resulted in the largest single selling day in the company history Reinvigorated 2002 incremental sales growth by over one million cases through developing a versioned pricing program for 600 plus ad markets while reducing spending over 8%
Miller Brewing Company, Milwaukee, WI
January 1991 – October 1996
SABMiller is one of the world's leading brewers with more than 200 beer brands and some 70,000 employees in over 75 countries. The company also has growing businesses in soft drinks and are one of the world's largest bottlers of Coca-Cola products.
Distributor Business Coordinator
March 1994 – October 1996 Established a new position, accountable for sixteen distributors in Indiana & Kentucky. Developed and managed operational budget, analyzed and optimized distributor performance and improved the distributor network. Assumed responsibility for chain sales. Assigned monthly performance goals, trained and mentored each distributor, published a monthly newsletter and replaced poor performers. Ranked in the top three Distributor Business Coordinators in the United States and elected to the Distributor Business Coordinator Task Force in 1995
Area Sales Manager
January 1991 – March 1994 Monitored distributor sales and marketing performance, built and maintained an effective communication network with retailers and consumers. Maximized radio merchandising with events and promotions. Developed incentive programs for retailers and distributor personnel. Promoted quickly to a larger customer base.
Omni North Hotel, Indianapolis, IN
January 1989 – December 1990
Omni Hotels & Resorts creates genuine, authentic guest experiences at 50 distinctive luxury hotels and resorts in leading business gateways and leisure destinations across North America.
Senior Sales Manager Implemented marketing strategies and developed programs to increase profits from overnight rooms and meeting space. Responsible for all major accounts and guidance/support of sales staff.
Education Bachelor of Arts in Psychology/Sociology (Double Major) Indiana University, Bloomington, IN - May 1985 Graduate of Penn High School Mishawaka, IN
Additional Training BayGroup International Situational Sales Negotiation – Coppell, TX (2013) Solution Selling Workshop – Coppell, TX (2009) Leadership Breakthrough Training by Rapport Leadership International -- Las Vegas, NV (2002) Acclivus Major Account Planning & Strategy -- Plano, TX (2001) Category Management Workshop -- Plano, TX (2000) Soft Drink Business Economics -- Plano, TX (1998)
