A Tale of Two Cultures Case Analysis

Running head: A TALE TALE OF TWO CULTURES CULTURES CASE ANALYSIS ANALYSIS

A Tale of Two Culture Cae Anal!i  Na"e Intitution

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A TALE OF TWO CULTURES CASE ANALYSIS

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A Tale Tale of Two Cultures Case Analysis Discussion Question 1

There are nu"erou reaon wh! Southwet Airline and $alue $alue Line% &ulture differ o har'l! and the! are all 'egged on the organi(ational &ulture that their CEO i"'le"ented) It i e*ident fro" the &ae anal!i that +er, -elleher. Southwet A Airline% irline% CEO wa a,le to de*elo' and i"'le"ent an e/e"'lar! &ulture. whi&h ha ena,led the &o"'an! to a&hie*e high international tandard) +en&e. +er, de*elo'ed no,le intru"ental and ter"inal *alue within it &ulture. whi&h ha*e enured that Southwet e"'lo!ee and "anager ali0e are &o""itted full! to the organi(ation% u&&e) Thee e"'lo!ee and "anager ait ea&h other uing all "ean 'oi,le to enure that the! offer their &uto"er e/&ellent er*i&e. whi&h i a ter"inal *alue a&&ording to Southwet% &ulture) Su,euentl!. Su,euentl!. Southwet "anager wor0 a flight attendant. ti&0et agent. and ,aggage handler four ti"e in a !ear. whi&h offer the" a feeling of the &hallenge that other e"'lo!ee e/'erien&e) In addition. within Southwet% &ulture. an infor"al &uto" "a0e it 'oi,le for e"'lo!ee to ha*e a gathering with +er, e*er! Frida! at "idda! in the fir"% 2alla 'ar0ing lot "ainl! for a &o"'an! &oo0out) Thi 'ro*ide an o''ortunit! to "eet and o&iali(e with the &o"'an!% CEO. whi&h ,oot the e"'lo!ee% "orale and "a0e the" ,elie*e in the fir"% *iion of 'ro*iding a high ualit! and low3&ot er*i&e) 4eide. Southwet% &ulture ha enured that it 0ee' it organi(ation infor"al and flat a 'oi,le whi&h eli"inate "an! hierar&hie) 5anager alo en&ourage their e"'lo!ee to ,e &reati*e. a well a de*elo' nor" and rule to ol*e their indi*idual 'ro,le") On the a"e note. Southwet% &ulture enure that it e"'lo!ee engage in fun a&ti*itie. whi&h are intereting. entertaining. and e/&iting to it &uto"er u&h a dreing u' in 'e&ial attire during $alentine $alentine and +alloween% 2a!) 2a!) E*er! Frida!. the e"'lo!ee wear  6fun unifor"7 that entertaining in order 'leae it &uto"er) The &o"'an! alo trie to

A TALE OF TWO CULTURES CASE ANALYSIS

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de*elo' *ariou inno*ati*e wa! to i"'ro*e &uto"er% atifa&tion and er*i&e) The e"'lo!ee alo ta0e 'art in a ,onu !te". whi&h ,ae reward "ainl! on the &o"'an!%  'erfor"an&e and the e"'lo!ee own o*er ##9 of the airline% to&0) +en&e. Southwet% Southwet% &ulture ha ena,led it in&reae it 'rofita,ilit! and o'erating route) In &ontrat. $alue $alue line% &ulture that ean 4uttner i"'le"ented i e*identl! de"oti*ating and de"orali(ing to it e"'lo!ee in&e "an! of the" ha*e reigned e*en after uggeting *ariou wa! to &hange the ituation) +en&e. 4uttner i"'le"ented a &ulture that wa &reated on intru"ental *alue of e&ono"! and frugalit!. whi&h wa *er! tri&t to it e"'lo!ee) Thi 'oioned the attitude of the e"'lo!ee toward the organi(ation) In een&e. thi &ulture ha &reated a ituation where there i no &ulture of &oo'eration ,etween the e"'lo!ee and "anager. whi&h i &ounter3'rodu&ti*e) Discussion Question 2

It i ad*ia,le that $alue $alue Line% ne/t CEO hould &o'! Southwet% &ulture in&e it ha 'ro*ed to ,e *er! u&&eful and &an teer the &o"'an!% tatu to international le*el) Thu. $alue $alue Line% ne/t CEO hould enure that he;he &ondu&t a tud! a,out Southwet Airline and learn o"e &on&e't whi&h &an ,e a''lied to hi;her &o"'an!) &o"'an!) $alue $alue Line need a 'aradig" hift o that &an re*ere it 'reent tatu. whi&h i not aiting the &o"'an! to a&hie*e it *iion and "iion) On the a"e note. $alue Line% ne/t CEO hould learn that a &o"'an!% &ulture i integral in&e it a&t a a ,lue'rint and guidan&e to the e"'lo!ee and the "anager) +en&e. it eta,lihe a 'arti&ular "anner of ,eha*ior and attitude that all the e"'lo!ee in the organi(ation hould follow and thi influen&e the "anner in whi&h the! handle and treat the &uto"er) Ideall!. a &o"'an!% &o"'an!% &ulture i i"'ortant ,e&aue an e/e"'lar! &ulture &an "oti*ate the e"'lo!ee and in&reae it 'rofita,ilit!)

A TALE OF TWO CULTURES CASE ANALYSIS

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In 'ra&ti&e. $alue $alue Line% ne/t CEO hould trategi(e on how to de*elo' and i"'le"ent an a&&e'ta,le organi(ational &ulture. whi&h he;he &an in&or'orate with Southwet% &ulture) Thi will ena,le the CEO to &o"e u' with a "ore u'erior &ulture than that of Southwet and thi will ena,le the &o"'an! to grow and a&hie*e re"ar0a,le u&&e) In een&e. there i roo" for &hange for $alue Line for a long a the ne/t CEO i"'le"ent a fa*ora,le and a&&e'ta,le &ulture in&e thi will ena,le the &o"'an! to attain high tandard in national and international tatu)

A TALE OF TWO CULTURES CASE ANALYSIS

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Referen&e S&hein. E) +) >#?1?@) Organizational Organizational Culture and Leadership) Leadership ) New Yor0. NY: ohn Wile!  Son)