A Strategic Management Paper

 

A ^YSAYD@LN GAFA@DGDFY _A_DS bh  Sbclfsbf“s Sdtalj Mbjilf` Lfn. Cy5 Karjj Crdfibf C. ^ajucrd

Lf-partlaj Hujhljjgdft bh tmd Sdqulrdgdfts hbr tmd Nbursd ^tratd`ln Gafa`dgdft 1st ^dgdstdr 3?31-3?33

Jljy Gad J. Carfudvb, SF, GGCG  Lfstruntbr 

Yacjd bh Nbftdfts5

 

LFYSBITNYLBF L. NBG_ NBG_AF AF\ \ CANK@ CANK@SB SBTF TFI I A. Nbgp Nbgpaf afy y _rb _rbhl hljd jd C. _rbiun _rbiunts5 ts5 @bbis @bbis afi afi ^drvln ^drvlnds ds N. Nbgp Nbgpaf afy y Ml Mlst stbr bry y LL. D]YDSFAJ D]YDSFAJ DFXLSBFGDFY DFXLSBFGDFY AFAJ\^ AFAJ\^L^ L^ A. Afajysl Afajyslss bh _rdsdft _rdsdft Yask Yask Dfvlr Dfvlrbfgd bfgdft ft C. Afajysls Afajysls bh _btdftlaj _btdftlaj Nmaf`ds lf tmd Ganrb-Dfvlr Ganrb-Dfvlrbfgdft bfgdft N. Ymrd Ymrdat atss afi afi Bppbr Bppbrtu tufl fltl tlds ds I. Dxtdrf Dxtdrfaj aj Hantbr Hantbrss Dvajua Dvajuatlb tlbf f (DHD) (DHD) Gatrl Gatrlx x D. Lfiust Lfiustry ry afi Nbgpdt Nbgpdtlt ltlvd lvd Afajysl Afajyslss H. Nbgpdt Nbgpdtlt ltlvd lvd Aivafta Aivafta`d `d afi _drhbr _drhbrgaf gafnd nd LL. LFYDSFAJ LFYDSFA J AFAJ\^L^ BH LFYDSFAJ LFYDSFAJ DFXLSBF DFXLSBFGDFY GDFY A. C. N. I. D.

Nbr Nbrpb pbra rattd Xaj Xajud ud Xaju Xajudd Nma Nmalf lf Afaj Afajys ysls ls ^t ^trd rdf` f`tm tmss afi afi Pdak Pdakfd fdss ssds ds Hlfa Hlfafn fnla lajj Afa Afajy jysl slss Lftdrf Lftdrfaj aj Hant Hantbrs brs Dvajua Dvajuatlb tlbf f (LHD) (LHD) Gatrlx Gatrlx

LLL. ^PBY/YBP^ GAYSL] LX. ^YSAYD@LN _JAF A. Xl Xlsl slbf bf afi afi Gls Glssl slbf bf C. Bcednt Bcedntlvd lvds5 s5 ^tratd ^tratd`ln `ln afi Hlfafn Hlfafnlaj laj N. Nbrp Nbrpbr brat atdd ^tra ^tratd td`l `lds ds I. Dvajua Dvajuatlb tlbf f bh _rdsdf _rdsdftt Nbrpbra Nbrpbratd td ^tratd ^tratd`ld `ldss D. Nbrp Nbrpbr brat atdd ^bnlaj ^bnlaj Sdspb Sdspbfs fslc lclj ljlt lty y X. LG_JDGDFYAY LG_JDGDFYAYLBF LBF AF NBFYSBJ NBFYSBJ A. Ymd Ymd Caja Cajafn fndd ^nbr ^nbrdn dnar ari i SDHJDNYLBF

 

A.

L.NBG_AF\ CANK@SBTFI Nbgpafy _rbhljd Sbclfsbfs Sdtalj Mbjilf`s, Lfn. (SSML) ls bfd bh tmd _mljlpplfds“ jar`dst afi gbst ilvdrsd gujtlhbrgat rdtaljdrs. Dvdry iay, wd sdrvd a crbai spdntrug bh nustbgdrs anrbss tmd fatlbf tmrbu`m bur stbrds afi bfjlfd nmaffdjs. Ymrbu`m a vast array bh prbiunts afi sdrvlnds, wd ard idilnatdi tb prbvlilf` tmd fddis bh tmd Hljlplfb nbfsugdr.

Bur nujturd bh nustbgdr-ndftrlnlty afi nrdatlf` smardi sunndss ls rdhjdntdi lf bur stratd`lds tb aiapt tb tmd iyfagln spand bh tmd rdtalj lfiustry, sunm as bur nbftlfubus pursult hbr il`ltajlzatlbf, ilsnlpjlfdi dxpafslbf, afi dgcdiilf` sustalfacljlty anrbss ilhhdrdft aspdnts bh bur bpdratlbfs. Ymrbu`m tmd ydars, wd mavd dstacjlsmdi gdaflf`huj nbjjacbratlbfs wltm varlbus partfdrs afi suppjldrs. Pd mavd ajsb nbftrlcutdi tb tmd `rbwtm bh jbnaj dnbfbglds, prbvlidi dgpjbygdft tb tmbusafis bh lfilvliuajs, afi usmdrdi lf gbidrf rdtalj lf gafy parts bh tmd nbuftry .

C._rbiunts5 @bbis afi ^drvlnds Yb cd tmd supdrgarkdt bh nmblnd kfbwf hbr hrdsm afi mdajtmy hbbi, njdaf my`ldfln stbrds, nbgpdtltlvd prlnds afi dxndjjdft nustbgdr sdrvlnd. Yb diunatd afi dgpbwdr lts nustbgdrs bf tmdlr nmblnd bh hbbi afi prbiunts tmat prbgbtd mdajtmy jlvlf`.

N.Nbgpafy Mlstbry Hbufidi lf 1 afi ard nurrdftjy part bh tmd _mljlpplfd ^tbnk Dxnmaf`d Lfidx.

 

LL.D]YDSFAJ DFXLSBFGDFY AFAJ\^L^ A. Af Afaj ajys ysls ls bh bh _rds _rdsdf dftt Ya Yask sk Dfv Dfvlr lrbf bfgd gdft ft Sbclfsbfs Sdtalj Sbclfsbfs 1Q 3?31 Darflf`s

C.Afajysls bh _btdftlaj Nmaf`ds lf tmd GanrbDfvlrbfgdft  As bur nbgpafy nbgpafy `rbws, `rbws, wd wd waft Hljlplfb Hljlplfb hagljlds hagljlds afi afi nbggufltlds nbggufltlds tb `rbw `rbw wltm us. Pd cdjldvd tmd nujturd bh sustalfacljlty ls tmd lfdvltacjd stdp hbr `rdatdr annbuftacljlty agbf` nbrpbratlbfs. Ydnm-savvy, sbnlajjy award, afi dfvlrbfgdftajjy nbfsnlbus gljjdfflajs wljj ibglfatd tmd dnbfbgy lf tmd fdxt idnaid, wmljd nbgpaflds wljj sddk tb rdhjdnt tmd sl`flhlnaft vajuds tmdy nbgguflnatd bf mbw tb prbspdr wltm dtmlns afi lftd`rlty.

N.Ymrdats afi Bppbrtufltlds I. Dx Dxtd tdrf rfaj aj Han Hantb tbrs rs Dva Dvaju juat atlb lbf f (DHD (DHD)) Gatr Gatrlx lx D.Lfiustry afi Nbgpdtltlvd Afajysls H. Nbgpdtltlvd Nbgpdtltlvd Aivafta`d Aivafta`d afi _drhbrgafnd _drhbrgafnd LLL. LFYDSFAJ LFYDSF AJ AFAJ\^L^ AFAJ\^L^ BH LFYDSFAJ LFYDSFAJ DFXLSBFGDFY A. Nbrpbratd Xajud 1. Nustbgdr Nustbgdr Hlrst Hlrst ‟ Pd ard passlbfatdjy passlbfatdjy nbggld nbggldi i tb ufidrstafil ufidrstafilf`, f`, dxnddilf` dxnddilf` dxpdntabfs, dxpdntabf s, afi sdrvlf` bur nustbgdrs afi danm btmdr. 3. Sdspdnt Sdspdnt ‟ Pd trdat danm danm btmdr btmdr wltm il`flty il`flty afi vajud vajud lfidpdfidf lfidpdfidftt tmlfklf` tmlfklf` afi ilvdrslty.

 

>. Irlvdf Irlvdf tb ^unnddi ^unnddi ‟ Pd ard nbggldi nbggldi tb `rbwtm `rbwtm tmrbu`m tmrbu`m lffbva lffbvavd vd tmlfklf`, tmlfklf`, stratd`ln rlsk taklf` afi idnlslvd anbf. 9. Lftd`rlty Lftd`rlty ‟ Pd ard ard mbf mbfdst dst afi afi dtmlnaj dtmlnaj lf bur anbf anbfs. s. 4. Ydagwbrk Ydagwbrk ‟ Pd cdjldvd cdjldvd lf tmd pbwdr pbwdr bh nbjjacbra nbjjacbrabf. bf. 8. ^tdwaris ^tdwarismlp mlp ‟ Pd ard rdspbfslcjd rdspbfslcjd hbr prbt prbtdnf` dnf` bur bur nbgpafy's nbgpafy's lfvdstg lfvdstgdft, dft, `rbwlf` `rbwlf` bur cuslfdss afi pdbpjd, afi nbftrlcuf` pbslvdjy tb bur nbgguflds.

C.

N.

Xajud Nmalf Afajysls

^trdf`tms afi Pdakfdssds Pdakfdssds ^trdf`tms

Huturd prbhltacljlty  Huturd nbgpdtltlbf 

  

Jbw prlnds wltm autmdftln quajlty. Carrldrs bh garkdt dftry Dxpdrldfndi cuslfdss uflts

 Dxlstlf` ilstrlcutlbf afi sajds

 

I. D. Gatrlx

Hlfafnlaj Afajysls Lftdrfaj Hantbrs Dvajuatlbf (LHD)

LX. ^PBY/YBP^ GAYSL] ^nbpd 











Idtaljdi lfhbrgabf bf Sbclfsbfs Sdtalj Mbjilf`s Lfn rdqulrdi hbr cuslfdss afi nbgpdtbr lftdjjl`dfnd fddis A stuiy bh tmd gaebr lftdrfaj afi dxtdrfaj hantbrs adnf` Sbclfsbfs Sdtalj Mbjilf`s Lfn lf tmd hbrg bh a ^PBY afajysls Af lf‟idptm vldw bh tmd cuslfdss gbidj bh Sbclfsbfs Sdtalj Mbjilf`s Lfn lfnjuilf` a crdakibwf afi dxaglfabf bh kdy cuslfdss sd`gdfts Lftdjjl`dfnd bf Sbclfsbfs Sdtalj Mbjilf`s Lfn's gdr`drs afi anqulslbfs (GafiA), (GafiA), stratd`ln partfdrsmlps afi ajjlafnds, napltaj ralslf`, prlvatd dqulty trafsanbfs, afi fafnlaj afi jd`aj aivlsbrs Fdws acbut Sbclfsbfs Sdtalj Mbjilf`s Lfn, sunm as cuslfdss dxpafslbf, rdstrunturlf`, afi nbftrant wlfs Jar`d fugcdr bh dasy‟tb‟`rasp nmarts afi `rapms tmat prdsdft lgpbrtaft iata afi kdy trdfis

 dasbfs tb cuy 

   

@alf ufidrstafilf` bh Sbclfsbfs Sdtalj Mbjilf`s Lfn afi tmd hantbrs tmat lfudfnd lts stratd`lds. Yrank stratd`ln lflavds bh tmd nbgpafy afi jatdst nbrpbratd fdws afi anbfs. Assdss Sbclfsbfs Sdtalj Mbjilf`s Lfn as a prbspdnvd partfdr, vdfibr br suppjldr. ^uppbrt sajds anvlds cy ufidrstafilf` ufidrstafilf` ybur nustbgdrs' cuslfdssds cddr. ^tay up tb iatd bf Sbclfsbfs Sdtalj Mbjilf`s Lfn's cuslfdss strunturd, stratd`y afi prbspdnts.

 

X. ^YSAYD@LN _JAF A. Xlslbf lbf af afi i Glsslbf slbf Xlslbf5Pd dfrlnm tmd jlvds bh dvdry Hljlplfb wltm trustdi prbiunts afi sbjutlbfs tmat crlf` tmdg eby.

Glsslbf5Bur glsslbf ls tb5 Pd alg tb cd af lffbvatlvd lffbv atlvd jlhdstyjd partfdr afi nustbgdr-ndftrln rdtaljdr bh nmblnd tmat  prbvlids idjl`mthuj smbpplf` dxpdrldfnds tb dvdry Hljlplfb.

C. Bc Bced ednt ntlv lvds ds55 ^tra ^tratd td`l `lnn af afi i Hl Hlfa fafn fnla lajj N. Nbrpbratd ^t ^tratd`ld `lds I. Dvaj Dvajua uatl tlbf bf bh bh _rds _rdsdf dftt Nb Nbrp rpbr brat atdd ^tratd`lds D. Nbrp Nbrpbr brat atdd ^bn ^bnla lajj Sdsp Sdspbf bfsl slcl cljl jlty ty XL. LG_JDGDFYAYLBF AF NBFYSBJ A.Ymd Cajafnd ^nbrdnari SDHJDNYLBF