A PROJECT REPORT ON "OPPORTUNITY FOR GEORGIA ICED TEA AND COLD COFFEE AS AN ALTERNATE BEVERAGE IN THE RETAIL SECTOR."

A PROJET REPORT ON OPPORTUNITY FOR GEORGIA ICED TEA AND COLD COFFEE AS AN ALTERNATE BEVERAGE IN THE RETAIL SECTOR CARRIED AT

DIAMOND BEVERAGES PVT LTD.

FOR THE PARTIAL FULFILLMENT OF THE AWARD POST GRADUATION PROGRAMME IN MANAGEMENT BY CHETNA KHETAWAT Roll No.010401028 Session: 2012-2014 Guided by Prof. Mahua Datta Faculty Guide Unitedworld School of Business

Mr. Prabir Mandal Mr. R. K. Gangopadhyay Company Guides Diamond Beverages pvt. Ltd

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PREFACE This study on New Marketing Opportunities for Coca Cola Company‘s Georgia brand is done by Chetna Khetawat as a part of PGPM curriculum from Unitedworld School of Business with a lot of endurance, hard work, and honesty. The time duration of this study was two months. This study involved field task of visiting various retailers in different areas of kolkata in order to conduct the survey and explain the milestone program to people. As a consequence, the retailers were convinced to keep the product and also helped a lot for creating awareness of the brand. The survey involved a total visit of 155 retailers and vendors personally by me in order to build awareness among people and convince them to try the product.

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ACKNOWLEDGEMENT

I convey my sincere thanks and deep sense of gratitude to MR. PRABIR MANDAL (Operations Manager for Georgia), Mr. R.K. Gangopadhyay (General Manager for Crystal Springs pvt ltd.) for their inspiring and valuable guidance during internship. I am also thankful to the entire staff and team of Diamond Beverages pvt ltd for time to time motivation and valuable suggestions.

Last but not the least, I would like to express my gratefulness to my college mentor Prof. MAHUA DATTA, the entire staff of the institute and all those people who directly or indirectly helped me to complete my training in time bound matter.

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DECLARATION

I, Chetna Khetawat declare that this project, titled ―OPPORTUNITY FOR GEORGIA ICED TEA AND COLD COFFEE AS AN ALTERNATE BEVERAGE IN THE RETAIL MARKET‖ conducted at Diamond Beverages Pvt Ltd. is an original work done by me under the guidance of my company mentors Mr. Prabir Mandal and Mr. R. K. Gangopadhyay. I further declare that it is an original work as a part of my academic course.

This report neither full nor part has ever been submitted for award of my any other degree. Also, no chapter of this manuscript in whole or in part is lifted and incorporated in this report from any earlier work done by others.

Chetna Khetawat.

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APPROVAL OF THE FACULTY GUIDE

This is to certify that the project entitled ―OPPORTUNITY FOR GEORGIA ICED TEA AND COLD COFFEE AS AN ALTERNATE BEVERAGE IN THE RETAIL MARKET‖ at Diamond Beverages has been carried out by ChetnaKhetawat under my guidance in partial fulfilment of the diploma of Post Graduate Programme in Management (PGPM) at Unitedworld School Business for the academic session 2012-2014.

Signatory:

Prof. Mahua Datta Date: Place:

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INDEX TOPIC

PAGE NO.

PREFACE

2

ACKNOWLEDGEMENT

3

DECLARATION

4

APPROVAL OF THE FACULTY GUIDE

5

INTRODUCTION TO THE BEVERAGE INDUSTRY

8

OUT OF HOME BEVEAGE INDUSTRY

10

INTRODUCTION TO THE COCA COLA COMPANY

11

INTRODUCTION TO COCA COLA INDIA

13

PRODUCTS OF THE COCA COLA COMPANY

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COCA COLA IN READY TO DRINK TEA AND COFFEE

22

INTRODUCTION TO THE BRAND GEORGIA INTRODUCTION TO DIAMOND BEVERAGES PVT LTD.

23 28

INTRODUCTION TO THE PROJECT

30

PROJECT OBJECTIVES

32

PROJECT SPECIFICATIONS

32

MARKETING CONCEPTS WITH THE PROJECT

35

QUESTIONAIRE

37

ANALYSIS AND FINDINGS

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ADDITIONAL INFORMATION

46

RECCOMENDATIONS

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PROBLEM STATEMENT

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CONCLUSION

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ANNEXURES

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LIST OF FIGURES

FIGURES

PAGE NO.

FIGURE 1: BEVERAGE INDUSTRY IN INDIA

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FIGURE 2: DIFFERENT COBO, FOBO AND CONTRACT PACKAGING IN INDIA FIGURE 3: ORGANISATION CHART OF COCA COLA INDA FIGURE 4: IGOR ANSOFF MATRIX

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FIGURE 5: GOODS SERVICE CONTINUUM

37

FIGURE 6: AVERAGE FOOTFALL

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FIGURE 7: DIFFERENT BRANDS POPULARITY

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FIGURE 8: BRAND AWARENESS

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FIGURE 9: PRODUCT POTENTIAL

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FIGURE 1O: INTEREST BASED ON STALL TYPE

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FIGURE 11: INTEREST BASED ON AREA

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18 36

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BEVERAGE INDUSTRY IN INDIA: A BRIEF INSIGHT In India, beverages form an important part of the lives of people. It is an industry, in which the players constantly innovate, in order to come up with better products to gain more consumers and satisfy the existing consumers.

BEVERAGES

Alcoholic

Non-Alcoholic

Carbonated

Cola

Non-Carbonated

Non-Cola

Non-Cola

FIGURE 1: BEVERAGE INDUSTRY IN INDIA The beverage industry is vast and there various ways of segmenting it, so as to cater the right product to the right person. The different ways of segmenting it are as follows: 

Alcoholic, non-alcoholic and sports beverages



Natural and Synthetic beverages



In-home consumption and out of home on premises consumption.



Age wise segmentation i.e. beverages for kids, for adults and for senior citizens

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

Segmentation based on the amount of consumption i.e. high levels of consumption and low levels of consumption.

If the behavioural patterns of consumers in India are closely noticed, it could be observed that consumers perceive beverages in two different ways i.e. packaged beverages are a luxury and that they have to be consumed occasionally. These two perceptions are the biggest challenges faced by the beverage industry. In order to leverage the beverage industry, it is important to address this issue so as to encourage regular consumption as well as and to make the industry more affordable. Four strong strategic elements to increase consumption of the products of the beverage industry in India are: 

The quality and the consistency of beverages needs to be enhanced so that consumers are satisfied and they enjoy consuming beverages.



The credibility and trust needs to be built so that there is a very strong and safe feeling that the consumers have while consuming the beverages.



Consumer education is a must to bring out benefits of beverage consumption whether in terms of health, taste, relaxation, stimulation, refreshment, wellbeing or prestige relevant to the category.



Communication should be relevant and trendy so that consumers are able to find an appeal to go out, purchase and consume.

The beverage market has still to achieve greater penetration and also a wider spread of distribution. It is important to look at the entire beverage market, as a big opportunity, for brand and sales growth in turn to add up to the overall growth of the food and beverage industry in the economy.

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OUT OF HOME (OOH) BEVERAGE SECTOR: Indians are looking to quench their thirst the healthy way - fruit juices and fruit-based drinks. The Indian non-carbonated beverage market is valued at Rs 20,000 crore, with an estimated size of 120 billion litre annually. Out of this, the packaged beverage segment is around five per cent. The beverage market comprises various brands of carbonated soft drinks, noncarbonated drinks like the energy drinks, powder-based versions, fruit-based beverages and non-fruit-based varieties such as soya and milk-based beverages and iced tea. The demand for fruit-based juices prompted Coca-Cola to enter the juice market with Minute Maid, which is available in two flavours – Nimbu Fresh and Pulpy Orange. In fact, fruit-based drinks will soon surpass soft drinks. One of the largest players in the segment is Dabur‘s Real, which holds 50 per cent of the market share. PepsiCo‘s Tropicana has 35 per cent chunk of the business. The beverage market also comprises of the Non packaged drinks and products. The roadside Vendors for friit jices, Lassi, Lemonade etc capture a large part of this industry. Also, many other Cafés, tea shops etc contribute to this sector. CCDs, Barista, Lavasa, Costa coffee etc are some of the most popular ―hangouts‖ for young people who go there to consume coffee, tea and snacks and talk in the nice and upmarket ambience. Whereas, many tea house like the Cutting Chai, Tea Junction, Chai point etc as well the regular ―nukkad wala chai walas‖ contribute to this sector. This market is expanding and there is a great scope of innovation in this sector. People staying out for the entire day for work, studies or other reasons has increased considerably in the past decade which also affects this demand in a positive manner.

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INTRODUCTION:

THE COCA COLA COMPANY: Coca-Cola was invented in May 1886, by Dr. John S. Pemberton in Atlanta, Georgia. The name "Coca-Cola" was suggested by Dr. Pemberton's bookkeeper, Frank Robinson, who penned the name ―Coca-Cola‖ in the flowing script

that

is famous today. The Coca-Cola Company, today, is the world's largest and most loved beverage company. Along with Coca-Cola, recognized as the world's mostvaluable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite. The Company‘s beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-todrink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca-Cola Company began building its global network in the 1920s. Also the company has taken over some of the leading brands of local beverages in many countries which has not only help it grow its market share and profits, but also made it a popular brand all over Now operating in more than 200 countries and producing nearly 400 brands, the Coca-Cola system has successfully applied a simple formula on a global scale: ―Provide a moment of refreshment for a small amount of money- a billion times a day.‖ Coca-Cola Company is the world‘s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. The Company‘s 11

beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca-Cola Company began building its global network in the 1920s. Now operating in more than 200 countries and producing nearly 400 brands, the Coca-Cola system has successfully applied a simple formula on a global scale: ―Provide a moment of refreshment for a small amount of money- a billion times a day.‖

The Coca-Cola Company and its network of bottlers comprise the most sophisticated and pervasive production and distribution system in the world. More than anything, that system is dedicated to people working long and hard to sell the products manufactured by the Company. This unique worldwide system has made The CocaCola Company the world‘s premier soft-drink enterprise. From Boston to Beijing, from Montreal to Moscow, Coca-Cola, more than any other consumer product, has brought pleasure to thirsty consumers around the globe. For more than 115 years, Coca-Cola has created a special moment of pleasure for hundreds of millions of people every day.

The Company aims at increasing shareowner value over time. It accomplishes this by working with its business partners to deliver satisfaction and value to consumers through a worldwide system of superior brands and services, thus increasing brand equity on a global basis. They aim at managing their business well with people who are strongly committed to the Company values and culture and providing an appropriately controlled environment, to meet business goals and objectives. The associates of this Company jointly take responsibility to ensure compliance with the framework of policies and protect the Company‘s assets and resources whilst limiting business risks.

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COCA COLA IN INDIA:

Coca-Cola bottling plant opened in New Delhi in the year 1950. By 1973, 22 bottling plants were operating in 13 states of India. But in the year 1977 Coca-Cola company refuse to dilute stake, as per the government regulations (FERA) then, and it formally withdrew from Country in 1978. The Coca-Cola Company re-entered India through its wholly owned subsidiary, Coca-Cola India Private Limited and re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1992. An agreement with the Parle Group gave the Company instant ownership of the top soft drink brands of the nation. With access to 53 of Parle‘s plants and a well set bottling network, an excellent base for rapid introduction of the Company‘s International brands was formed. The Coca-Cola Company acquired soft drink brands like Thumps Up, Goldspot, Limca, Maaza, which were floated by Parle, as these products had achieved a strong consumer base and formed a strong brand image in Indian market during the re-entry of Coca-Cola in 1993.Thus these products became a part of range of products of the Coca-Cola Company.

In India, the Coca-Cola system comprises of a wholly owned subsidiary of The CocaCola Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and beverage bases and powdered beverage mixes, a Company-owned bottling entity, namely, Hindustan Coca-Cola Beverages Pvt Ltd; thirteen authorized bottling partners of The Coca-Cola Company, who are authorized to prepare, package, sell and distribute beverages under certain specified trademarks of The Coca-Cola Company; and an extensive distribution system comprising of the 13

customers, distributors and retailers. Coca-Cola India Private Limited sells concentrate and beverage bases to authorized bottlers who are authorized to use these to produce the portfolio of beverages. These authorized bottlers independently develop local markets and distribute beverages to grocers, small retailers, supermarkets, restaurants and numerous other businesses. Coca-Cola is made up of 7000 local employees, 500 managers, over 60 manufacturing locations, 27 Company Owned Bottling Operations (COBO), 17 Franchisee Owned Bottling Operations (FOBO) and a network of 29 Contract Packers that facilitate the manufacture process of a range of products for the company. It also has a supporting distribution network consisting of 700,000 retail outlets and 8000 distributors. Almost all goods and services required to cater to the Indian market are made locally, with help of technology and skills within the Company. The Coca-Cola Company has invested nearly USD 2 billion in its operations in India since its re-entry back into India in 1991. The Coca-Cola system in India directly employs over 25,000 people including those on contract. The system has created indirect employment for more than 1,50,000 people in related industries through its vast procurement, supply and distribution system. A National Council of Applied Economic Research (NCAER) study on the carbonated soft-drink industry indicates that this industry has an output multiplier effect of 2.1. As an industry which has strong backward and forward linkages, Its operations catalysis growth in demand for products like glass, plastic, refrigeration, transportation, and Industrial and agricultural products. The company‘s operations also lead to incremental growth for enterprises engaged in post-production activities like merchandising, marketing and sales.

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MANIFESTO FOR GROWTH:

1)VALUES The values that the employees in the Company are expected to keep up to and work by regularly are as follows: 

LEADERSHIP: To take an initiative and lead, motivate and drive the team with energy and zeal, to deliver outstanding results.



INNOVATION: To continuously strive for progress and reach the next level of excellence in everything we do.



PASSION: To be deeply committed and display drive and energy in the quest to deliver outstanding performance.



TEAMWORK: To unite for greater strength and work collectively as a group towards the achievement of common goals.



OWNERSHIP: To think and act like owners at all levels; to have decisions taken at the lowest appropriate level.



ACCOUNTABILITY: To be individually and transparently accountable to our colleagues for delivering agreed targets and goals.

2) VISION To provide exceptional strategic leadership in the Coca-Cola India System-resulting in consumer and customer preference and loyalty, through Coca-Cola‘s commitment to them, and in a highly profitable Coca-Cola Corporate branded beverages system. 15

3) MISSION To create consumer products, services and communications, customer service and bottling system strategies, processes and tools in order to create competitive advantage and deliver superior value to; 

Consumers as a superior beverage experience



Consumers as an opportunity to grow profits through the use of finished drinks



Bottlers as an opportunity to grow profits in volumes



Bottlers as a trademark enhancement and positive economic value added



Suppliers as an opportunity to make reasonable profits when creating real value-added in an environment of system-wide team work, flexible business system and continuous improvement



Indian society in the form of a contribution to economic and social development.

4)

QUALITY POLICY

―To ensure customer delight, we commit to quality in our thoughts, deeds and actions by continually improving our processes…Every time.

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COBO FOBO CONTRACT PACKAGING

FIGURE 2: DIFFERENT COBO, FOBO AND CONTRACT PACKAGING IN INDIA

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THE ORGANISATION CHART OF COCA COLA INDIA:

FIGURE 3: ORGANISATION CHART OF COCA COLA INDA

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PRODUCTS OF THE COCA COLA COMPANY: COCA-COLA IS THE MOST POPULAR AND HIGHEST-SELLING SOFT DRINK IN HISTORY, AS WELL AS THE BEST-KNOWN PRODUCT IN THE WORLD. Coca-cola has a truly remarkable heritage. From a humble beginning in 1886, it's now the flagship brand of the largest manufacturer, marketer and distributor of non alcoholic beverages in the world. Available in CANS, GLASS BOTTLES, PET BOTTLES and FOUNTAIN GLASS of various sizes.

DIET COKE IS WORLD'S THIRD LARGEST SELLING SOFT DRINK Diet Coke is for those who want plenty of taste but no calories. Diet coke is also known as Coke light in some countries. It was launched in 1982 in America. Available in CANS and PET BOTTLES of different sizes.

TODAY IT IS THE LARGEST SELLING SOFT DRINK BRAND IN INDIA. Thums Up is known for its strong, fizzy taste and its confident, mature and uniquely masculine attitude. This brand clearly seeks to separate the men from the boys. Originally introduced in 1977, Thums Up was acquired by The Coca-Cola Company in 1993. Available in CANS, PET BOTTLES, GLASS BOTTLES and FOUNTAIN GLASS of various sizes.

SPRITE, THE COUNTRY'S LARGEST SELLING SOFT DRINK BRAND IN THE CLEAR LIME SEGMENT. It has not only established itself as a brand which successfully boasts it's 'cut-thru' perspective with an authentic, edgy, irreverent, urban and straight forward style, but has also achieved status of an undisputed youth 'badge' brand. Available in CANS, PET BOTTLES, GLASS BOTTLES and FOUNTAIN GLASS of various sizes. FANTA THE 'ORANGE' DRINK Over the years Fanta has occupied a strong market place and is identified as the "The Fun Catalyst". Fanta entered the Indian market in the year 1993. Perceived as a fun youth brand, Fanta stands for its vibrant color, tempting taste and tingling bubbles. Available in CANS,

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PET BOTTLES, GLASS BOTTLES and FOUNTAIN GLASS of various sizes.

LIMCA'S FRESHNESS IS LIKE NO OTHER- 'LIME N LEMONI' Lime 'n' lemoni Limca can cast a tangy refreshing spell on anyone, anywhere. Derived from 'Nimbu' + 'jaisa' hence Lime Sa, Limca has lived up to its promise of refreshment and has been the original thirst choice of millions of consumers for over 3 decade. Available in CANS, PET BOTTLES, GLASS BOTTLES and FOUNTAIN GLASS of various sizes.

MAAZA – THE WHOLESOME FAMILY FUN!! Mango. Imagine this delicious fruit, bottled. This is what Maaza is all about. Maaza- the most loved beverage brand in India. It provides the most authentic experience of rich, juicy mangoes—anytime, anywhere! Available in GLASS BOTTLES, PET BOTTLES and POCKET PACK of Different sizes .

REFRESHINGLY ORANGE SURPRISINGLY PULPY! Minute Maid – one of the world's largest juice and juice drink brands. Available in PET BOTTLES of different sizes.

JUST LIKE HOME-MADE LEMONADE A lemon drink, Minute Maid Nimbu Fresh offers a refreshing drinking experience as close to homemade Nimbu Paani as possible in a packaged format. Nostalgia in a bottle, Minute Maid Nimbu Fresh offers 'Ghar Ki Yaadon Ka Ras' (memories of home-made lemonade) in every sip. Available in GLASS BOTTLES, PET BOTTLES and POCKET PACK of different sizes.

MOST SUCCESSFUL ENERGY DRINK BRAND FROM THE COCACOLA COMPANY Burn is The Coca-Cola Company's most successful Energy Drink brand. Successful world over sold in over 80 countries across the world. Available in CANS.

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KINLEY: WATER YOU CAN TRUST AND BE TRULY SAFE AND PURE. Kinley water understands the importance and value of this life giving force. Kinley water thus promises water that is as pure as it is meant to be. Available in PET BOTTLES and JARS.

KINLEY SODA: INDIA'S NO.1 NATIONAL SODA BRAND. With its unique taste and formula Kinley Soda packs quite a punch Available in GLASS BOTTLES and PET BOTTLES of various sizes.

PREMIUM RANGE OF MIXERS Ever since its launch schweppes is recognized as a mixer that knows its drink the best.It is available in select towns and channels. It includes four different flavours under it. Available in 250 ml. GLASS BOTTLES.

QUALITY COFFEE & TEA FROM THE COCA–COLA COMPANY From Freshly Ground "Bean-to-cup" Coffee, Quality Tea, Refreshingly chilled Iced Teas and Cold Coffee Hot Beverages: Espresso, Americano, Cappucino, Caffe Latte, Mochaccino, Hot Chocolate, Cardamom Tea Cold Beverages: Cold Coffee, Iced tea.

Newly Launched:

and

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COCA COLA IN READY TO DRINK TEA AND COFFEE SECTOR: For over 70 years, The Coca-Cola Company sold only one beverage – Coca-Cola - made with a variety of ingredients including extracts of coca leaves, kola and vanilla beans. Within months of the 75th anniversary of the soft drink debut, The Coca-Cola Company augmented its portfolio of one beverage to include a full-line of fruit-flavoured sodas, frozen citrus juice concentrates, and instant coffee and tea. In 1960, The Coca-Cola Company acquired Minute Maid and along with it Tenco. Tenco manufactured instant coffee and tea that were sold by food stores and other distributors under their private labels. The new division also supplied Tenco brand instant coffee for automatic vending machines. Tenco had operations in Ajax, Canada; Hamburg, Germany; Linden, New Jersey; London, England; and San Francisco, California. In 1964, The Coca-Cola Company acquired Duncan Coffee Company. Consequently, CocaCola added Admiration, Bright & Early, Fleetwood, and Maryland Club Butter-Nut to its growing portfolio of coffee brands. In 1975, Coca-Cola Japan launched Georgia brand ready-to-drink coffee. Unlike its American cousins, Georgia has risen over the years to be one of the billion-dollar brands in the Coca-Cola family. In fact, Georgia is the number one soft drink brand in Japan. In the U.S. Coca-Cola discontinued Duncan Coffee operation and eventually sold the business. Tenco was sold in 1982, which became part of Tetley then part of Tata Tea, the largest tea manufacturer in India. Incidentally, Tata sold its 30% stake in Energy Brands dba glaceau, the maker of smartwater and vitaminwater, to The Coca-Cola Company in 2007. In 1991, Coca-Cola and Nestle joined forces to form Coca-Cola Nestle Refreshment (CCNR) and launched Nestea brand iced tea and Nescafe brand coffee beverages the following year. In 2001, the partnership was renewed and a new joint venture Beverage Partners Worldwide (BPW) was established. Fifty years after the acquisition of its first coffee business, Coca-Cola acquired New Yorkbased P. J. Bean Company, which manufactured Planet Java bottled coffee drinks in 2001. Coca-Cola‘s competitor Pepsi had just begun bottling and distributing Starbuck‘s Frappuccino coffee drinks. The same year, Coca-Cola also acquired Connecticut-based Mad River Traders, the maker of Mad River Tea and other juices and soft drinks. Both Planet Java and Mad River unfortunately did not last as long as Tenco or Duncan. Coca-Cola discontinued both brands in 2004. Coca-Cola Bottling Consolidated also introduced Cinnabon brand coffee beverages in cans. Other Coca-Cola bottlers also distributed Godiva Belgian brand premium coffee beverages in glass bottles. September 22, 2007, Coca-Cola opened its first Far Coast concept store in Toronto, Canada to showcase its latest premium Far Coast coffee blends. Coca-Cola also introduced Chaqwa, a new brand of coffees and teas for convenience stores. The Chaqwa name is a fusion of the Mandarin Chinese word for tea and the Arabic word for coffee. In August 2007, Coca-Cola North America (CCNA) and Caribou Coffee announced the launch of a new line of premium ready-to-drink iced coffees. This was Coca-Cola‘s fourth bottled coffee attempt against the Frappuccino since 2001 if you exclude Coca-Cola Black.

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INTRODUCTION TO THE BRAND GEORGIA:

Georgia is the name of a popular brand of coffee-flavoured beverages sold by The Coca-Cola Company. It was launched in 1975 by Coca-Cola (Japan) Company, a Japanese subsidiary of the company. It has since expanded to markets in Singapore, South Korea, India and Bahrain. Georgia enjoys the most success in Japan, where it is the highest-grossing coffee beverage. It is also the highestgrossing beverage by Coca-Cola (Japan) Company. As of 2007, in Japan, Georgia's sales double the sales of Coca-Cola Georgia is one of many brands of Japanese Canned Coffee. Georgia coffee was introduced in the United States in 2009, where it is almost exclusively sold in restaurants. In India, GEORGIA Gold is part of the non-carbonated beverage portfolio of CocaCola India. It was launched in the end of the year 2004 through Mc Donald‘s outlets. Under this brand, beverages are dispensed from machines, but not in the canned format. The coffee is freshly brewed from roast beans with variants like cappuccino, cafe latte, mochaccino, espresso etc. Other beverages that get dispensed from the same machine are teas like cardamom tea and hot chocolate. Later on, they also introduced another machine that dispenses Iced Tea (Lemon & Peach) and Cold Coffee. Coca cola India used the term Georgia for their Ready to Drink Tea and Coffee in India, due to its huge success in the other Asian countries. While the other brands for coffee either didn‘t turn out so successful or wasn‘t much heard of in this part of the world. The tea and coffee vending machines of Georgia can be easily spotted out at Mc Donald‘s outlets, Subway outlets, Fun cinemas, Inox multiplex and other like places. Also, the company has used its extensive distribution chains to develop a strong market base for this product. It has developed a considerable market share in the rest of the OOH coffee and tea market.

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PRODUCT DESCRIPTION:

GEORGIA GOLD COFFEE: Every cup of freshly extracted cappuccino and Americano uses GEORGIA‘s Medium-Dark blend of Aabicah and Robust beans. The beans are sourced from plantations in South India and are delivered to your office in sealed pouches, to ensure that you have a delightful coffee experience. Being served in the leading food chains, it is increasingly becoming one of the favourite choices for coffee lovers. One of the best loved ―Out of Home‖ beverage. Flavours and variety:            

Espresso Black Coffee Cappuccino Americano Café Latte Moccacinno Light Roast Dark roast Decaf Bean to cup Premix Hot chocolate Chicory coffee

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GEORGIA TEA: It is made using selective species of Tea leaves which comes with the assurance of a brand name like coca cola. The flavours of the tea are authentic and the premix is of a very good quality. Its popularity is rapidly increasing. Perfect for a fresh break during office hours or outside. Flavours and Variety:   

Cardamom Tea Lemon Tea Masala Tea

GEORGIA CHILLED BEVERAGES: In the scorching heat and hot weather, there can be nothing better than some chilled beverage that quenches your thirst as well as refreshes you. And for an Out of Home solution at that point, GEORGIA is one of the most preferred brands. It is made from high quality premixes. Flavours and Variety:   

Creamy cold coffee Lemon Iced tea Peach Iced tea

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VENDING MACHINES:

Freshly Roast & Ground Coffee & Premixed Tea Dispensing Solution Beverages that can be dispensed: Freshly extracted Coffee variants like Cappuccino, Americano. And Premixed Teas, Hot Chocolate Rated Capacity: @ 80+ drink of 150 ml per hour Dimensions (H x W x D) in inches: 34‖ x 17‖ x 20‖ Rated Power Consumption: 1.4 KW/day Weight: 53 KG Premix Canister Capacity: 1.5 KG Coffee Bean Hopper Capacity: 1.7 KG No of Beverages: 7 Beverages Serve Sizes: 90-150 ML Beverage Temperature: 72-84˚C

Premix Coffee & Tea Dispensing Solution: Beverages that can be dispensed: Premixed coffee, Premixed Teas Rated Capacity: @ 4 cups per minute Dimensions (H x W x D) in inches: 25.39‖ x 14.96‖ x 21.06‖ Rated Power Consumption: 0.9 KW/day Weight: 23 KG Premix Canister Capacity: 1.5 Kg No of Beverages: 4 Beverages Serve Sizes: 60-140 ML Beverage Temperature: 72-84˚C

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Iced Tea & Cold Coffee Dispensing Solution Beverages that can be dispensed: Lemon or Peach Flavoured Iced Tea, Cold Coffee Rated Capacity: @ 40 cups/hour of 400 ml for 2 peak hours Dimensions (H x W x D) in inches: 28‖x 14‖ x 29‖ Rated Power Consumption: 3.2 KW/day Weight: 62 KG Premix Canister Capacity: 1 KG No of Beverages: 3 Beverages Serve Sizes: 250- 400 ML Beverage Temperature: