A Project Report on Airline Industry

A PROJECT REPORT ON AIRLINE INDUSTRY Marketing plan & Strategy for Omega airlines

SUBMITTED TO: SHUBRA BAHEL SUBMITTED BY: KARAN GAUR RACHNA SHARMA SAGAR DWIVEDI VIKAS KUMAR JAIN

÷
   Y ›

   º ë
 c
 

º rë º Vr  ë ëë  › 
 



  º cr  rr º cë  rë  ë    
 



  º O
  rr º   r     rr   



  
  
  
  
  
  
  
      
   
 Y


› 

 

YY




Y

  


Y








Y





 

c
 

Y

c
 

  



EXECUTIVE SUMMARY

÷

   
 


     

  

   


 
  
 



      
 
  
      

 

 

    

       


    


     
  
  

   

 
 

   
    

   



 
 

     
  
       
        


 
     

 

OBJECTIVES

÷ 
 

    
      

   
 
0 ! O  
  
    

 

 



    
  
      
   "   # ÷   

$ 
   
 
 

  
  
 

c
 

÷ 
 
   
  

 
      O
 ÷  

  $ 
% 
    


  
 
   

   
  

  
 
 
   

  
   
  

  

    
 

  ÷  
   


   

 


 
 
   
 
   
   

 
0      VOV  ÷


  V     
       
            
  
    
  
 

    
       
              
 

       
    
 
  


                     
       O 

c
  

÷     
&
    O      
   
 


  O
'( VO)V
O

      $
                 c
  



VV÷O ÷ ÷
 O O PEST Analysis: The Indian Airline Industry

 & O÷  

   
        "  
   

 
& O÷
      &

   
 O
  ÷ 
          " 
   O            
*  
       + 
         ,,
  
      -      & O÷  
      
 

 .       ÷ 


 
   
   
   

   
   
      
       
  
  

    

   
  

   
 
   
    
    
  
  
    ÷   


  

   



  

O !! ÷    
   O  
 c
 




    


  

  
÷ 

  




   /
            
   
 

   


  (
 
 


  
    /     
  
  
  
      
 (
 
    
  
  /

  ÷    
 

  
   
  

            
 
   ÷
   
     

   
 

     
    
       

       c
  

 O     ÷   
  


   

   




 
    


        
  
     

÷ 

  
$ 


     
  ÷ 

 
         
  
     
 
   
  
  

          

 


     


  
    

   
$ 
       
       0
    

 
    
   
 
  0
  
    
 
       
   0
      
 ÷      ÷ 
 
        

 
  



 

 + 
 O   
  c
  


     
   
    
    
  
  
  
  
  
    
 
      
 
 
   
 


 
  / 
    
 )O÷(  1)O   /   

 2
  
   


         
  
     
        " 

    
 

 


  ÷   
 
 
   
 
  
 
  
  
 


        
* 

     
               
    
 

      
   


  (
 %




 3     "       
    
 
  ÷
 
 
  

 


  


   
  
O
  
 
 
     4     5  
  
    

 
 
  
  c
 

÷  
  
  
    
   
  
   



     
 
 
   
    

  
  

 

c
 

          Y÷     j c
 
   
 
  


 

 
  
 
  
 
 
     (


 

      
 6  O
 j O   
  !÷ 


 
 
  
     
 # ÷  

    

      
7
 

   


    

 
      
 . j 
   
= !÷   *  
           

    # 

  
 
     
 ( 
 
$ 
  
 

 
 
 
  
    "


 " 
 &
 

     89     
 

     



 

 &
  ! &
 
      "  
  #    

$   
      
 
 c
 



 
  

   


 
  :

    ;
 
(
  
 

$   ?
  ÷    
    
 




 7 
         (
            "
     9 +
 

  


 +
 






    

   
 
 

    


 

  
    @     
        

     
 
 
   (
 5   


 

 1(5
2    


 

 O
 1
O2  8 + 

 
 
 !>> 
     
  + 
 
 
 
 8